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The Shops / I \ BRICKELL C ITY CENTRE \ I / ' ; ; ' the shops / I \ BRICKELL C ITY CENTRE ~ SWIRE PROPERTIES <><> 2£..VTwHITMAN FAMILY SIMON'" tl/V DEVELOPMENT INTRODUCTION RETAIL DESIGN VISION SECTION 1 GENERAL INFORMATION 1.1 PROJECTDESCRIPTION ................... ................................ 10 1.2 PROJECT LOCA TION ......... ........................... ................... 13 1.3 LEASE PLANS ................... .. ............................................. 15 1.4 TEN ANT INFORMATI ON PACKAGE ................................ 20 1.5 SUSTA IN AB ILITY ............................................................. 21 1.6 SHIPP IN G & MAILING ..................................................... 22 SECTION 2 RETAIL CRITERIA 2.1 STORE DESIG N .............................. ....................... ..... ..... 24 2.2 RETAIL CONDITION - A .................................................. 25 2.3 RETA IL CONDITION - B .... ........... ................................... 27 2.4 SECTION THROUGH ESPLANADE .................................. 29 CONTENTS 2.5 STOREFRONT DESIGN ................................................... 30 2.6 STOREFRONT FINISH ES ............. ........ .... ....... ... .. ... ......... 34 2.7 STOR EFRONT STRUCTURE ............................................. 35 2.8 ENTRY & DOORS ............................................................ 36 2.9 WINDOWS & GLAZING .. ... ... .......... .. ... ........... ........ .. ...... 39 2.10 STOREFRONT SIGNAGE ............................................... .41 2.11 TEN AN TS 230/260 & 350 ............................................... 45 2.12 INTERIOR DES IGN ......................................................... 48 SE CT ION 3 RESTAURANT CRITERIA 3.1 RESTAURANT CONDITION -A .. ...... ........ ........................ 57 3.2 RESTAURANT CONDITI ON - B .. ....... ..... ........ ................ .. 59 3.3 REST AURAN T GENERAL PROVISIONS ............................. 61 SECTI ON4 SUBMITTAL PROCESS 4.1 SUBMISSION REQUIREMENTS .......... ... .. ... .. .................... 70 SECTION 5 NOT USED SECTION 6 ARCHITECTURAL DETAILS 6.1 CONCRETE SLAB AT STOREFRONT .... ............................. 77 6.2 NEUT RAL PIER DETA ILS .......... .. ......... ..... ... .. ... .. ............. 80 6.3 EXTER IOR DETAIL ...................................... ...... ............... 81 SECTION 7 M.E.P. & HVAC 7.1 PLUMBING ................................................. ..................... 83 7.2 ELECTRICAL .. ................................................................... 84 7.3HVAC .......................................... ... ...... .......... ......... ..... .. 85 7.4 FIRE PROTECTION ................................... ....................... 89 CONTENTS 7.5 M.E.P ..................................................................... ......... 90 SECT ION S 4TH FLOOR RESTAURANT APPENDIX A 8.1 STOR EFRON T DESIGN .................................................... 92 8.2 LEASE PLAN S.... .................... ................... .................... .. 95 8.3 RE ST AU RA NT SECTION ........... .. ... .. ............................... 96 8.4 RESTA URA NT PATIO OPTIONS .... ................................... 97 8.5 SIGNAGE OPTIONS....... ................... ...... ................... ... .. 98 8.6 RESTAURA NT PATIO AREA VIEWS ................... ............... 99 Miami's New Hotspot 4 A NEW MIAMI STYLE SCENE APPEALING TO DRAWING THE AFFLUENT LOCALS DOWNTOWN TOURIST Not only does Brickell City Centre provide the perfect Brickell City Centre is designed and retail climate with a 500,000 square foot open air shopping merchandised to appeal to Miami's vibrant and center, but also the missing mixed-use center of gravity growing tourism marketplace. Combining a for the area. Careful attention to transport linkages means spectrum of desirable fashion shopping with the project can also be easily accessed from other areas the appeal of Swire Hotel's creative EAST brand of Miami, placing all of Miami's affluent neighborhoods property and a range of enticing dining and within convenient reach of the retail center and all that entertainment options, Brickell City Centre is a Brickell City Centre offers. visitor magnet. RETAIL VISION 5 Vibrant & Connected Downtown Penthouse views Art and events Cosmopolitan Local gourmet Spa and beauty Penthouse A world class fashion center Views Refined Thecasual Business and fineSet dining The business set 1,146,000 TRADE AREA POPULATION 1,918,000 TOTAL DAYTIME POPULATION APPEALINGTO AFFLUENT LOCALS 6 Jet Set "Luxury brands" Resort and spa Local gourmet Central and connected Exclusive but accessible Affluence and leisure Jet set Resort style Relax and indulge Event and club scene A lifestyle experience Relax and celebrate "Shopcation" Luxury brands 14.5 MILLION VISITORS IN 2014 TO DRAWING DOWNTOWN TOURISTS GREATER MIAMI AND THE BEACHES Greater Miami Convention & Visitors Bureau 7 -}~! .) ' \ ·.. ! \ ( ••, \ \ I ') . \ ' '.· ,.\. '~ :... ··· -·~ '•""'~t..... \.~· ' , ' _}. ,', : -'.\ . ,,·; <~~~.. '~~,. -~·,.,·, J\ . ,. RETAIL ..... ('/}?,; .,,\~- ' ·:-- /. DESIGN y ! ; . ' ::,"'.:,~ti\ ~ ./ ;r/1~:. .··• ~~~t . VISION .f,L i' ., .•:'.'ij.:, . J ( ffit''-~.-:111; ;l}L .....al\'.'_.. i,';\:,.~. Every Brand invited to the )¥7!!~;~· ,~'-'; ,!\ : ·\:::¾ New Brickell City Centre · ·•· ll·· ··. - '- ,,(;:;i ~, ' .~~,­ ;,1,?\~··\W:~v_}\t1~.·. ·~. .. : ) ~\.·~·:·f,FF .j tt, -. fashion hub is essential to .... '( r I /l[\-._v_ ,.\,~~- . ' J' . I' . • ' // :i:./~ .... l\'. I' ', ·: '' the energy and success .-·,,· r ' ( . , . of the whole. Brickell City ~~.-1~ . t ,t ~-J ' Centre sets new standards for fashion retail on Miami's global stage, providing a world-class venue where the best expression of A CURATED each Brand shines in a COLLECTION collective showcase of unparalleled distinction and prestige. SECTION! GENERAL INFORMATION 1.1 PROJECT DESCRIPTION A Shopping Destination in the Heart of Miami Brickell City Center's open air shopping center will satisfy the long under-served upmarket retail needs of this prospering neighborhood. DOWNTOWN & CENTRAL R er 10 1.1 PROJECT DESCRIPTION EAST, Miami by Swire Hotels Its stylish 263-room hotel, EAST, Miami by Swire Hotels, will perch atop 89 serviced apartments and provide attentive service for visiting guests, business travelers and part-time residents. APARTMENTS & HOTEL Renderings & images for illustrative purposes only 1 1 1.1 PROJECT DESCRIPTION The CLIMATE RIBBON™ In an indoor/outdoor environment only Miami could offer, luxury and premium brands will be able to engage with a cosmopolitan and design- conscious clientele. Crowned with the beautiful sculptural form of the CLIMATE RIBBON™, bringing the sea breezes of Biscayne Bay into the heart of the retail environment, Brickell City Centre is set to become Miami's most glamorous urban theater: a place where brand experiences and an aspirational lifestyle are seamlessly co-created. INDOOR OUTDOOR Renderings & images for illustrative purposes only Renderings & images for illustrative purposes only 1 2 1. 2 PROJECT LOCATION Incorporating key transportation centers with the Miami Not only does Brickell City Centre provide the perfect retail Metromover while offering easy access to Interstate 95, climate with an open air shopping center, but also the Brickell City Centre is an integrated, transformative project missing mixed-use center of gravity for the area. Careful designed to capitalize on the area's impressive potential. attention to transport linkages means the project can also Comprising 9.1 acres along South Miami Avenue between be easily accessed from other areas of Miami, placing all Eighth Street and Sixth Street the project is perfectly poised of Miami1s affluent neighborhoods within convenient reach to enable retailers to reach Brickel l's affluent residents, of the retail center and all that Brickell City Centre offers. workers and visitors. Brickell City Centre will be a welcome Brickell City Centre is designed and merchandised to addition to an under-served area that is increasing in appeal to Miami's vibrant and growing tourism marketplace. appeal thanks to the rapid growth, prosperity and urban MIAMI AFFLUENT density. METROMOVER NEIGHBORHOODS DOWNTOWN TOURISM UNDER- SERVED AREA HOTEL & RESIDENTIAL BUSINESS DISTRICT WORKERS & RESIDENTS 1 3 "Greater Downtown Miami is one of the fastest­ growing neighborhoods in Miami, booming from40,000 residents in 2000 to 80,000 in 2010." The new heart of Miami's thriving Financial District A HIGHLY EDUCATED & AFFLUENT DEMOGRAPHIC: • 75% of residents over 25 years old have a bachelors degree • 34% hold an advanced degree • Average approximate household income of$125,500 Over 2 times the average household income for Miami http://www.miamidda.com/pdf/2014-downtown-miami-population.pdf 14 BRICKELL CITY CENTRE Levell 1.3 LEASE PLANS l ,=-, - Project Om F i..rs.t L;:-.-d Brickell City Centre iH SWfRL PKOPERT1Es Lease Plau 0 M,111lJj__ F1 Sl~t-1 ;J/, 1;. 11.1 •••••• ~tn.lC.rwa. i:l,!D.]ez.t 50 100 LPIO corP-• !?l:5 BRICKELL CITY CENTRE Leve12 1.3 LEASE PLANS Tt-n~C:111 • 1"' -..bl., i1'..n11»r~ ..... ud.-llu,:.c,l,: .i---:,L..:: .. _ ~-:n~~ ·.-:EJ.d•"-.Lih: -- ..:-no1cua Ril~w.,. _.., ..,_,1: u1W'll"IILl:LI .. U.C'Ullhl 1rlbll_ la::::alU'..,°ld,r-, !zl"C'W-.!. :11U. n.l.1'1111..--J.u ....... 1:•r~•rUrLI:nr'I ·...-:1,:.n1~- n:::~ 1,, ....,,1, - c::c : ::::ai~&n.1.-:ur-urllicr..=.1a111an11ra Ii SAKS 'FIFTH AVENUE Project:.Om, Second LtYd Brickell City Centre ~ SWIRE PROP ER11cs Lease Plan 0 !,,1iami FL • • • ••• Stn1ctU1a! fileme~ 0 50 1ao LPlO CORP• 1~5 BRICKELL
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