2011: How Does Dell Steward Corporate Responsibility and Report on Our Progress? Table of Contents
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2011: How does Dell steward Corporate Responsibility and Report on our progress? Table of contents 01 Letter from Michael Dell 02 Our heritage and business 03 Progress 05 By the numbers 09 Goals 10 Environment 24 Human rights and social responsibility 32 Workplace and team members 40 Giving and communities 48 Corporate accountability and governance 56 Join the conversation Michael Dell is pictured with Fatima at Boys and Girls Club of Austin Letter from Michael Dell Enabling human potential — that’s the ultimate benefit of technology and the driving Enablingforce behind human everything potential we— that’s do at the Dell. ultimate We are benefit listening of totechnology and partnering and the with driving our force behindcustomers everything every daywe doto atdeliver Dell. technologyWe are listening solutions to and that partnering drive efficiencies, with our customers increase every dayproductivity to deliver technologyand enable humansolutions connections that help them at lightning operate, speedincrease and productivity on the go. andWe callenable it humanthe power connections to do more. at lightning speed and on the go. We call it the power to do more. ThisThis core core philosophy philosophy of of advancing advancing human human potential potential is is not not limited limited to to our Dell solutions solutions and and productproduct creation. creation. We’re We are also also applying applying it to it tohow how we we invest invest in andin and innovate innovate on on behalf behalf of ofour planetour planet and our and people. our people. It is ingrained It is ingrained in our in sustainability our sustainability and giving and giving practices practices as well as aswell in ouras inrelationships our relationships with our with global our globalteam. team. InIn fiscal fiscal yearyear (FY) (FY) 2011,2011, wewe mademade greatgreat progressprogress in in ourour sustainabilitysustainability efforts.efforts. WeWe continuedcontinued toto optimize optimize our our own own footprint footprint through through responsible responsible process process andand productproduct improvementsimprovements whilewhile focusing focusing on on making making “green” “green” convenient convenient and and practical practical forfor ourour customers.customers. WeWe reducedreduced the the energy energy consumption consumption of of our our computers PCs by 25 percentby 25 percent and institutionalized and institutionalized the use theof sustainableuse of sustainable bamboo bamboo packaging packaging in our .product We earned shipments. the top We spot earned on Newsweek’s the top spot on GreenestNewsweek’s Companies Greenest in CompaniesAmerica list in and America continued list and to continuedlead the industry to lead thein important industry in environmentalimportant environmental priorities like priorities e-waste, like data e-waste, center data efficiency center efficiency and supply and chainsupply practices. chain practices. Our corporate giving programs — largely centered on narrowing the technology gap forOur underserved corporate givingyouth programsthrough access — largely to technology centered on and narrowing education the — technology directly helped gap morefor underserved than two million youth children through in access nine countries to technology around and the education globe. We — launched directly helped 65 Dell Connectedmore than Classroom2 million children solutions in ninein China, countries India aroundand Mexico, the globe. and continued We launched to grow 65 Dell our signatureConnected giving Learning program, Solutions Dell YouthConnect in China, India, worldwide. and Mexico, We and also continued developed to growa cutting our edgesignature social giving network program, to facilitate Dell YouthConnect our team’s engagement, worldwide. with We the also charitable developed organizations a cutting andedge causes social that network mean tothe facilitate most to our them. team’s engagement with the charitable organizations and causes that mean the most to them. Helping all 103,000 Dell team members reach their own potential is also a priority. WeHelping know allwe 103,000 can deliver Dell better team membersoutcomes reachfor our their millions own potentialof customers is also by a leveraging priority. We andknow embracing we can deliver the unique better experiences, outcomes for talents our millionsand thinking of customers of our diverse by leveraging global team. and Consequently,embracing the we unique remain experiences, committed talents to diversity and thinkingand inclusion of our in diverse every facetglobal of team. our business,Consequently, a commitment we remain that committed resulted in to our diversity ranking and on inclusion DiversityInc.’s in every Top facet 25 Companies of our andbusiness, Working a commitment Mother’s 100 that Best resulted Companies in our lists ranking in FY11. on WeDiversityInc.’s also earned Top a perfect 50 Companies score for theand seventh Working year Mother’s in a row 100 on Bestthe CorporateCompanies Equality lists in FY11.Index We of thealso Human earned Rights a perfect Campaign. score for the seventh year in a row on the Corporate Equality Index of the Human Rights WeCampaign. strive to be a great corporate citizen in everything we do at Dell. Our world holds boundless possibilities, which we see as a terrific opportunity for our industry. As we at DellWe continuestrive to beto adeliver great ITcorporate solutions citizen that help in everything millions of we people do at aroundDell. Our the world world holds achieve theirboundless goals each possibilities, day, we willwhich always we see do asso aresponsibly terrific opportunity and with integrity.for our industry. As we at Dell continue to deliver IT solutions that help millions of people around the world achieve their goals each day, we will always do so responsibly and with integrity. Michael Dell Chairman and CEO DellMicheal Inc. Dell Chairman and CEO Dell Inc. 2011 Dell Corporate Responsibility Report 1 Our heritage and business Our heritage and business For 27 years Dell has been driven by a shared purpose. We remain focused on delivering technology that works harder for our We built our reputation by listening to customers customers and is more accessible to and developing products and services that make people and organizations around technology work harder for them. We made it easy the world. for people to get customized solutions delivered directly. And we created a business model and supply chain that made technology more Our growth strategy accessible to everyone. Delivering solutions that drive efficiency and flexibility for the virtual era From our beginnings as a start-up PC maker, we have grown to become one of the world’s leading Efficient IT solutions technology solutions providers. Today, people trust Developing solutions that are open, capable us to provide world-class IT solutions. We’re at the and affordable intersection of two critical inflection points — for the technology industry and for the company. The End-user computing first is being shaped by shifting customer needs and Providing solutions that are flexible, mobile, how best to address them. The second focuses on virtualized and secure how Dell can be the most-trusted provider of these evolving technologies. Long-term value creation Balancing liquidity, profitability and growth These changes come at a key time for the technology industry. Virtualization, mobility, cloud computing, data storage, anytime/anywhere access, security and the digital home are among factors fundamentally altering how people use technology — and what customers expect from their technology partner. Today’s Dell is very different than in the past. As an end-to-end IT solutions provider, we’re offering our strongest-ever product and services portfolio. We have acquired new skills and capabilities, reorganized our operations, optimized our global supply chain and put in place a world-class management team — all to provide solutions with the best value, ease of use and flexibility. 2 2011 Dell Corporate Responsibility Report By the numbers Progress to goals fiscal year (FY) 2011 Environment Achieve 50 percent post-consumer waste (PCW) for paper used in our U.S. catalogs Needs improvement Sustain 25 percent of Dell’s catalog fiber from Forestry Stewardship Council Achieved (FSC)-certified sources Drive toward zero waste by recycling or reusing 99 percent of nonhazardous In progress manufacturing waste by 2012 Reduce fresh water use by 5 percent per square meter of building space by 2013 In progress Reduce global greenhouse gas (GHG) emissions per dollar of revenue by Needs improvement 15 percent from 2007 to 2012 Reduce worldwide facilities’ GHG emissions by 40 percent by 2015 Needs improvement Make laptops and desktops 25 percent more energy efficient from 2008 to 2010 Achieved Reduce GHG emissions from Dell products by 25 million tons through improved product In progress performance and preconfigured systems with Energy Smart operational settings Avoid 40,000 tons of GHG emissions by implementing server-managed power In progress management for customers worldwide in FY09-12 Maintain the lead among our competitors in approved 80 PLUS certified power supply program Achieved By 2011 make all newly introduced Dell PC products brominated flame retardant In progress (BFR)- and polyvinyl chloride (PVC)-free. Avoid 100,000 tons of lead and 60,000 tons of BFRs between FY04 and FY12 Achieved Reduce packaging size for desktops and laptops by 10 percent Achieved