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PERAN PEMERINTAH KOREA SELATAN DAN CHAEBOL DALAM MEMENANGKAN FILM PARASITE PADA AJANG ACADEMY AWARDS (OSCARS) TAHUN 2020 Oleh: S

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PERAN PEMERINTAH KOREA SELATAN DAN CHAEBOL DALAM MEMENANGKAN FILM PARASITE PADA AJANG ACADEMY AWARDS (OSCARS) TAHUN 2020 Oleh: S PERAN PEMERINTAH KOREA SELATAN DAN CHAEBOL DALAM MEMENANGKAN FILM PARASITE PADA AJANG ACADEMY AWARDS (OSCARS) TAHUN 2020 SKRIPSI Diajukan kepada Universitas Islam Negeri Sunan Ampel Surabaya untuk Memenuhi Salah Satu Persyaratan Memperoleh Gelar Sarjana Sosial (S.Sos.) dalam Bidang Hubungan Internasional Oleh: Siti Nur Cholifah NIM. I72217051 UNIVERSITAS ISLAM NEGERI SUNAN AMPEL SURABAYA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK PRODI HUBUNGAN INTERNASIONAL MEI 2021 PERNYATAAN PERTANGGUNGJAWABAN PENULISAN SKRIPSI Bismillahirrahmaanirrahiim Yang bertanda tangan di bawah ini, saya: Nama : Siti Nur Cholifah NIM : I72217051 Program Studi : Hubungan Internasional Judul : Peran Pemerintah Korea Selatan dan Chaebol dalam Memenangkan Film Parasite pada Ajang Academy Awards (Oscars) Tahun 2020 Menyatakan dengan sesungguhnya bahwa: 1. Skripsi ini tidak pernah dikumpulkan pada lembaga pendidikan manapun untuk mendaptakan gelar akademik apapun. 2. Skripsi ini adalah benar-benar hasil karya saya secara mandiri dan bukan plagiasi atas karya orang lain. 3. Apabila skripsi ini di kemudian hari terbukti atau dapat dibuktikan sebagai hasil plagiasi, saya bersedia menanggung segala konsekuensi hukum yang terjadi. Surabaya, 5 Mei 2021 Siti Nur Cholifah i PERSETUJUAN PEMBIMBING Setelah melakukan bimbingan, arahan, dan koreksi terhadap penulisan skripsi yang ditulis oleh: Nama : Siti Nur Cholifah NIM : I72217051 Program Studi : Hubungan Internasional yang berjudul “Peran Pemerintah Korea Selatan dan Chaebol Dalam Memenangkan Film Parasite pada Ajang Academy Awards (Oscars) Tahun 2020”, saya berpendapat bahwa skripsi tersebut sudah diperbaiki dan dapat diujikan dalam rangka memperoleh gelar sarjana Ilmu Sosial dalam bidang Hubungan Internasional. Surabaya, 5 Mei 2021 Pembimbing Zaky Ismail, M.S.I. NIP. 198212302011011007 i iii KEMENTERIAN AGAMA UNIVERSITAS ISLAM NEGERI SUNAN AMPEL SURABAYA PERPUSTAKAAN Jl. Jend. A. Yani 117 Surabaya 60237 Telp. 031-8431972 Fax.031-8413300 E-Mail: [email protected] Jl. Jend. A. Yani 117 Surabaya 60237 Telp. 031-8431972 Fax.031-8413300 LEMBAR PERNYATAAN PERSETUJUANE-Mail: [email protected] PUBLIKASI KARYA ILMIAH UNTUK KEPENTINGAN AKADEMIS Jl. Jend. A. Yani 117 Surabaya 60237 Telp. 031-8431972 Fax.031-8413300 Sebagai sivitas akademika UIN Sunan Ampel Surabaya, yang bertanda tangan di bawah ini, saya: E-Mail: [email protected] Nama : SITI NUR CHOLIFAH NIM : I72217051 Fakultas/Jurusan : FISIP/HUBUNGAN INTERNASIONAL E-mail address : [email protected] Demi pengembangan ilmu pengetahuan, menyetujui untuk memberikan kepada Perpustakaan UIN Sunan Ampel Surabaya, Hak Bebas Royalti Non-Eksklusif atas karya ilmiah : Sekripsi Tesis Desertasi Lain-lain (……………………………) yang berjudul : PERAN PEMERINTAH KOREA SELATAN DAN CHAEBOL DALAM MEMENANGKAN FILM PARASITE PADA AJANG ACADEMY AWARDS (OSCARS) TAHUN 2020 iv beserta perangkat yang diperlukan (bila ada). Dengan Hak Bebas Royalti Non- Ekslusif ini Perpustakaan UIN Sunan Ampel Surabaya berhak menyimpan, mengalih-media/format-kan, mengelolanya dalam bentuk pangkalan data (database), mendistribusikannya, dan menampilkan/mempublikasikannya di Internet atau media lain secara fulltext untuk kepentingan akademis tanpa perlu meminta ijin dari saya selama tetap mencantumkan nama saya sebagai penulis/pencipta dan atau penerbit yang bersangkutan. Saya bersedia untuk menanggung secara pribadi, tanpa melibatkan pihak Perpustakaan UIN Sunan Ampel Surabaya, segala bentuk tuntutan hukum yang timbul atas pelanggaran Hak Cipta dalam karya ilmiah saya ini. Demikian pernyataan ini yang saya buat dengan sebenarnya. Surabaya, 7 Agustus 2021 Penulis (Siti Nur Cholifah) v ABSTRACT Siti Nur Cholifah, 2021, The Role of The South Korean Government and Chaebol in Winning Parasite Movie at the 2020 Academy Awards, Undergraduate Thesis of the International Relations Study Program, Faculty of Social and Political Sciences, State Islamic University of Sunan Ampel Surabaya. Keywords: South Korea, Chaebol, Parasite movie, Academy Awards The film world was rocked by the parasite victory which won four of the Oscar nominations at the 2020 Academy Awards. This study aims to know the role of South Korean government and chaebol in winning Parasite movie at the 2020 Academy Awards. The research concept uses new public diplomacy and propaganda model by Edward S Herman and Noam Chomsky. This research method uses a descriptive qualitative approach, data collection methods based on literature studies. The results of this study show the role of South Korean government and chaebol in winning the film Parasite at the Academy Awards (Oscars) in 2020, namely making a Korean film festival with Korean Cultural Centers outside South Korea, participating in film awards and international film festivals, Neon Rated produced English subtitles for the Parasite movie. ABSTRAK Siti Nur Cholifah, 2021, Peran Pemerintah Korea Selatan dan Chaebol dalam Memenangkan Film Parasite pada Ajang Academy Awards (Oscars) Tahun 2020, Skripsi Program Studi Hubungan Internasional Fakultas Ilmu Sosial dan Ilmu Politik UIN Sunan Ampel Surabaya. Kata Kunci: Korea Selatan, Chaebol, Film Parasite, Academy Awards. Dunia perfilman diguncangkan kemenangan film Parasite yang berhasil meraih empat piala Oscars dari empat nominasi bergengsi pada ajang Academy Awards tahun 2020. Penelitian ini bertujuan untuk mengetahui peran pemerintah Korea Selatan dan chaebol dalam memenangkan film Parasite pada ajang Academy Awards (Oscars) tahun 2020. Penelitian ini menggunakan konsep new public diplomacy dan model propaganda Edward S Herman dan Noam Chomsky. Metode penelitian menggunakan pendekatan kualitatif deskriptif, metode pengumpulan data berdasarkan studi pustaka. Hasil penelitian ini menunjukkan peran pemerintah Korea Selatan dan chaebol dalam memenangkan film Parasite pada ajang Academy Awards (Oscars) tahun 2020 yaitu membuat korean film festival bersama Korean Cultural Center di luar Korea Selatan, mengikuti ajang penghargaan perfilman dan festival film internasional, Neon Rated memproduksi subtitle bahasa Inggris untuk film Parasite. vi digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id DAFTAR ISI HALAMAN JUDUL PERSETUJUAN PEMBIMBING ...................................................................... i PENGESAHAN TIM PENGUJI ....................................................................... ii MOTTO ............................................................................................................ iii PERSEMBAHAN DAN UCAPAN TERIMA KASIH ..................................... iv PERNYATAAN PERTANGGUNGJAWABAN PENULISAN SKRIPSI ....... v LEMBAR PERNYATAAN PERSETUJUAN PUBLIKASI KARYA ILMIAH UNTUK KEPENTINGAN AKADEMIS .......................................................... vi ABSTRACT .................................................................................................... viii KATA PENGANTAR ....................................................................................... ix DAFTAR ISI ..................................................................................................... xi DAFTAR TABEL ........................................................................................... xiii DAFTAR GAMBAR ....................................................................................... xiv BAB I : PENDAHULUAN ................................................................................. 1 A. Latar Belakang ....................................................................................... 1 B. Rumusan Masalah ................................................................................ 13 C. Tujuan Penelitian ................................................................................. 13 D. Manfaat Penelitian ............................................................................... 13 1. Manfaat akademis ............................................................................ 13 2. Manfaat praktis ................................................................................. 13 E. Tinjauan Pustaka ................................................................................. 14 F. Definisi Konseptual .............................................................................. 30 1. Chaebol ............................................................................................ 30 2. Film .................................................................................................. 33 3. Academy Awards .............................................................................. 34 G. Argumentasi Utama ............................................................................. 36 H. Sistematika Pembahasan...................................................................... 36 BAB II: KERANGKA KONSEPTUAL .......................................................... 39 A. New Public Diplomacy .......................................................................... 39 B. Model Propaganda Edward S Herman dan Noam Chomsky ............. 44 vii digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id BAB III: METODE PENELITIAN ................................................................ 49 A. Jenis dan Pendekatan penelitian .......................................................... 49 B. Waktu penelitian ..........................................................................................50
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