Duero-Douro River Transnational Route development, management and promotion of the riverside territory in and

Jesús Rivas Iberian Association of Riverside Municipalities of Duero River [email protected]

7 February, 2019 |Cultural Routes Webinar Duero-Douro River Transnational Route

Duero-Douro is a transnational route based on the shared identity factors with which the Duero river marks the Spanish and Portuguese regions it passes through: • unique landscapes, • high-quality wine production conditions, • exceptional conditions for the practice of nature and sports, • rich ethnographic (cultural) and natural heritage.

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Source: Urbions’ mountain range (Spain) Mouth: & (Portugal) 927km divided in 26 stages (35km average distance) passing through 150 municipalities of Castile and Leon and of the North of Portugal regions Long distance European footpath GR14

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Joining together different stakeholders for the establishment of coherent and common strategies and policies for the Duero river area development Promoting cross-borderWORK cooperation IN between PROGRESS! them (especially between local administrations) and with the support of Interreg A Spain-Portugal.

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2006 – until today

Coordination of the local administrations tourism policies.

Valorisation, protection and promotion of the historical and natural cross- border/shared heritage.

Development of GPS tracks, for walking and cycling (mountain bike).

Drones videos and photos.

Creation of the first river guide for canoeing.

Sub-routes development.

Tourism product development (sports and nature).

International promotion

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Main stakeholders:

• AIMRD and local administrations • Regional and National Administrations (river basin bodies, protection of nature entities) • Private sector (specially linked tourism, nautical and wine industry) • Universities and research centres • UNESCO

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Creativity and collaborative work to joint together all the stakeholders needs and wills and to overcome the differences of legal frameworks and competencies among all the levels of governance that impact in the route territory

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Evidences of success:

• Increase of the number of users (empiric data) • Catalyst of the wills of the regional and national governments that had worked together in the spatial planning of the route, in improving its accessibility and signalization • Support of the successive Interreg Interreg A Spain-Portugal to the route development, after assessing the impact of the funded investments • The international recognition of the Duero-Douro brand

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EUROPEAN GOOD PRACTICE

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POLICY INSTRUMENTS LEVEL: the route represents a good practice (GP) because of the consistence/coherence in supporting cultural and heritage protection and management according with the results of previous investments and with the potential of the resources/heritage involved and along several programming periods.

CBC LEVEL: it represents a GP because it is being developed with the participation/involvement of several public and private stakeholders of Spain and Portugal that are working together.

PROJECT LEVEL: it represents a GP because it answers to a long-term strategy for the cross-border management an protection of a shared natural heritage.

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Further information on the good practice

http://rutadelduero.es

[email protected]

12 Thank you!

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