Buddhi Dharma University Semiotics Analysis of Jonas
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BUDDHI DHARMA UNIVERSITY SEMIOTICS ANALYSIS OF JONAS BLUE’S MUSIC VIDEO RISE THROUGH ROLAND BARTHES’ THEORY Presented as a partial fulfilment of the requirement for the Undergraduate Program Dennis Suswanto Kadiman 20150600019 FACULTY OF SOCIAL SCIENCES AND HUMANITIES ENGLISH DEPARTMENT TANGERANG 2019 i i ii iii v ACKNOWLEDGMENTS As the chance which is given to make this research happen, The Researcher firstly wants to thank God and Tiratana for letting he did this research and finished it with all his best. Behind this research there are lot of people who support and also guide this research so the writer can finish the research well. So the researcher wants to say big thanks to: 1. Dr. Sofian Sugioko, MM, CPMA., Rector of Buddhi Dharma University. 2. Dr. Lilie Suratminto, M.A., Dean of the Faculty of Social Sciences and Humanities of Buddhi Dharma University. 3. Ms. Riris Mutiara Paulina Simamora, S.Pd., Mhum., Head of English Department of Buddhi Dharma University. 4. Ms. Sonya Ayu Kumala, S.Hum., M.Hum as my academic as well as thesis supervisor for the guidance, patience, all the help which are very important to me. 5. All of the lecturers of Buddhi Dharma University for the lessons, advice, lesson and moments. 6. My parents who have worked hard to let me enroll the university and one of the reason this research happened. Also to my sibling who always support me to finish this research. 7. SMA Buddhi‟s group (Tomlay, Kevin, Steven, Andi, Wendi, and the others) for accompany me playing dota and distract me from this research sometimes.. i ii ABSTRACT Nowadays, the improvement of digital and technology in the music industry has brought people many advantages. By using the internet, people in different countries can communicate easily with each other by delivering a message through a music video that has been made. However, the language differentiation of each country makes it more difficult to understand the meaning of the signs within the music video. The sign itself is not only as minor information but something that has more meaning hidden within it. According to Barthes, the concept of semiotics can be used as a tool to uncover the hidden meanings in the text. Hence, the purpose of this thesis is to analyze the meaning of Jonas Blue‟s Rise music video through the Semiotic theory of Roland Barthes. By making this research, the writer attempts to discuss and explain the Connotative meaning, Denotative meaning and Myth that can be found in Jonas Blue‟s music video Rise. In doing the analysis, the writer uses qualitative methodology which are filled with words instead of numbers. The data of this research are taken from the scene in Jonas Blue‟s music video on Youtube. The result of the analysis shows that there are 10 data that can be found in the video, and there are 10 denotative meaning and connotative meaning in the scenes from the video. Keywords: Semiotics, Barthes, Jonas Blue, Music, Video iii TABLE OF CONTENTS FINAL PROJECT PROPOSAL...................................................................i FINAL PROJECT APPROVAL..................................................................ii RECOMENDATION FOR THE ELIGIBILITY.......................................iii THE BOARD OF EXAMINERS..................................................................iv STATEMENT AUNTENTICITY................................................................v ACKNOWLEDGMENTS.............................................................................vi ABSTRACT....................................................................................................viii TABLE OF CONTENTS..............................................................................ix LIST OF FIGURES.......................................................................................xi CHAPTER I INTRODUCTION...................................................................1 1.1 Background of the Study................................................................1 1.2 Statement of the problem................................................................4 1.3 Research Question...........................................................................5 1.4 Goal and Function...........................................................................5 1.4.1 Goal of the Study..........................................................5 1.4.2 Function of the Study....................................................5 1.5 Scope and Limitation.......................................................................6 1.6 Conceptual Framework....................................................................6 CHAPTER II THEORITICAL BACKGROUND......................................8 2.1 Review of the Previous Study.........................................................8 2.2 Semiotics..........................................................................................9 2..2.1 Sign..................................................................................10 2.2.2 Ferdinand de Saussure......................................................10 iv 2.2.3Charles Sanders Peirce......................................................11 2.2.4 Roland Barthes.................................................................12 CHAPTER III RESEARCH METHODOLOGY........................................16 3.1 Research Approach..........................................................................16 3.2 Data Types.......................................................................................17 3.3 Data Sources....................................................................................17 3.3.1 Jonas Blue.........................................................................18 3.3.2 Rise...................................................................................19 3.4Data Collection Method...................................................................20 3.5 Data Analysis...................................................................................20 CHAPTER IV DATA ANALYSIS ...............................................................21 4.1 Analysis...........................................................................................21 CHAPTER V CONCLUSION AND SUGGESTION..................................37 5.1 Conclusion.......................................................................................37 5.2Suggestion .......................................................................................38 REFERENCES................................................................................................39 APPENDICES..................................................................................................41 APPENDIX I.....................................................................................................41 APPENDIX II....................................................................................................46 CURICULUM VITAE....................................................................................48 v LIST OF FIGURES Figure 1 Conceptual Framework.................................................................6 Figure 2 Saussure‟s concept of sign............................................................11 Figure 3 Peirce‟s concept figures................................................................11 Figure 4 Barthes‟s concept figure...............................................................14 Figure 5 Camera zoom from dark to light...................................................21 Figure 6 Young boy sticking out tongue.....................................................23 Figure 7 Couple kissing in the public space................................................25 Figure 8 Young girl sliding on banister.......................................................26 Figure 9 Couple laying on the bed..............................................................27 Figure 10 The young people walking side by side......................................29 Figure 11 The group of young people walking under the bridge................30 Figure 12 Duo Jack stand on the skate board park......................................32 Figure 13 Jonas Blue playing music in the music party..............................34 Figure 14 The camera zooming out from the crowd..................................35 vi CHAPTER I INTRODUCTION 1.1 Background of the Study The improvement in the digital and technology aspect in this modern era have brought people so many advantages. People nowadays are able to communicate with other people from different places, countries and regions with the internet. Unfortunately, people from different countries have different customs and languages. People often find difficulties to deliver the message to other people with a different language. However, the problems can be helped by using gestures, body languages, and symbols that have general meanings that are commonly understandable by other people. People can understand the general meaning of symbol and sign. In this case, Semiotics has a very important role. Moreover, Semiotics will help people to communicate through signs. According to Peirce (1978), semiotics is the relation or functional character of the sign (Greenlee:1973). By dealing with the signs, this study will help people to recognize and understand the meaning of signs that they find. People can find signs in many places, for example, The "red" of the traffic light corresponds to 'stop,' "green" to 'proceed,' and "amber" to 'attention‟. (Hjelmslev 1943: 113). With