Annual Report

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Annual Report Annual Report ................................... 2016/2017 Executive Summary On behalf of the GAPDL Board of Directors and Travel and Tourism are vital to the Australian • Communication: To focus on adding value to • Economic Development: To continue to Staff, it gives us great pleasure to present the economy and have grown to become Australia’s the Gladstone Region community, partners promote the Gladstone Region as a place Gladstone Area Promotion and Development most valuable industry. This growing industry and members, by increasing local pride in to invest and develop Small and Medium Limited’s Annual Report for the financial year offers significant career opportunities, from hotel the region and growing a positive profile for Enterprises (SME), by actively looking for ending June 2017. & resort staff, travel attendants, event planners, visitors. opportunities to grow the experiences for entertainment, hospitality and many more. cruise passengers, tourists, members and Gladstone Area Promotion and Development • Act Commercially: To ensure GAPDL investors. Limited (GAPDL) is a not-for-profit membership GAPDL’s priorities for 2016/17 were focused on 5 remains sustainable, by creating long-term based organisation, that is officially recognised key areas. Strategies were developed to provide relationships between industry and GAPDL Through partnerships with members, by Tourism and Events Queensland (TEQ) and outcomes for each key area. and generating income to become a cost stakeholders and the community, GAPDL look the Queensland State Government, as one of the neutral organisation. forward to continuing to develop and grow the 13 accredited Regional Tourism Organisations The areas of priority were: Tourism industry for the Gladstone Region in (RTO’s) in Queensland. Today, more than 30 • Tourism: Firmly establish the Gladstone • Events: Establish the Gladstone Region as 2017/2018. years on, GAPDL is a dynamic, enthusiastic region as part of the Southern Great a recognised destination in the Meetings, organisation, responsible for strategically Barrier Reef (SGBR), as a destination for Incentives, Conferences and Events (M.I.C.E) marketing the Gladstone Region as a preferred easy enjoyment of reef, beach, bush and market, incorporating a strong events tourism, investment and lifestyle destination. adventure experiences, resulting in increased program. Provide luncheons and events to overnight expenditure and night stays. strengthen partnerships with members and stakeholders. 2 3 Contents 4. About Us 5. Corporate Partners 6. Board of Directors 7. Staff 8. Chairperson’s Report 9. Chief Executive Officer’s Report 10. Tourism/Destination Marketing 14. Digital Marketing 15. Membership 16. 2016/2017 Members 18. Events 20. Cruise Industry 22. Feast on East Markets 24. Visitor Information Centre’s 26. Communities for Children 28. What GAPDL Does for the Region 30. Financial Report About Us Corporate Partners The Gladstone Region Our footprint spans from Ambrose to the north, to Rosedale on the Discovery Coast in the south, east out to the Southern Great Barrier Reef and west to the ranges of Kroombit Tops National Park. As the gateway to the Southern Great Barrier Reef, the Gladstone Region contains some incredible natural wonders, including Heron Island, Mast Head Island, North West Island, Wilson Island & Lady Musgrave Island. What We Envision To advance the Gladstone Region though the promotion and development of business, industry and tourism, for the benefit of our members and the community. • Promote the Gladstone Region as the ‘Region of Choice’ for environmentally responsible business and industry • Market and develop the Gladstone Region as a preferred tourism, investment and lifestyle destination • Foster community acceptance of responsible industry and development • Encourage and foster new sustainable business and industry investment for the Gladstone Region • Identify and facilitate strategies that will grow existing regional business Corporate Aims Corporate •Corporate Facilitate programs that enhance the wellbeing and lifestyle of the Gladstone Region 4 Aims 5 Board of Directors Staff Executive Committee Leigh Zimmerlie Brent Jordison Chairperson Deputy Chairperson 10/11 Meetings Attended 8/11 Meetings Attended Darryl Branthwaite Karen Sweeney Jaye Vincent Angie Jenvey Chief Executive Officer Tourism and Business Media, Marketing & Membership Development Officer Communicationn Officer & Bookeasy Officer Terry Purcell Sarah Skinner Honorable Secretary Honorable Treasurer 7/11 Meetings Attended 7/11 Meetings Attended Elected Directors Brigitte James Lisa Davies Cassie Warwick Karen Euston Events Coordinator Events Assistant Part-Time Part-Time Mark Spearing Ron English Finance Officer Finance Officer Director Director 9/11 Meetings Attended 8/11 Meetings Attended Alex Staines Director 8/11 Meetings Attended Susan Gaerth Amanda Savage Jenny Jamieson Gladstone Visitor Agnes Water Visitor Part-Time Miriam Vale Information Centre Information Centre Visitor Information Appointed Directors Coordinator Coordinator Centre Coordinator Desley O’Grady Rowen Winsor Wendy Morris Shakira Raymond Gladstone Regional Major Industry Communities for Children Communities for Children Council Representative Representative Executive Officer Project Support Officer 9/11 Meetings Attended 6/9 Meetings Attended 6 7 Chairperson’s Report Chief Executive Officer’s Report with professionalism. The volunteer board; made up The Gladstone Regional Council, Gladstone Ports of members of our community, work hard to ensure Corporation and Tourism Events Queensland, have that funds are spent in areas of demand. I thank been instrumental in their support and funding. them for their fiscal decisions. Working with our valued members, regional businesses, tourism groups, organisations and Financial sustainability as a not for profit business individuals, has strengthened the vision of GAPDL’s limited by guarantee, is challenging. We rely on commitment to tourism and development. memberships, partnerships, strong board decisions, experienced personnel, knowledgeable and helping Leadership and support from the GAPDL Board of volunteers in our Visitor Information Centres and Directors has been fantastic. The dedication and following strong financial principals. work of the many Volunteers and Ambassadors of GAPDL, has also been a monumental part of the I take this opportunity to thank my volunteer board, successes of 2016/2017. The past year has proven itself to be a busy, Brent Jordison (Deputy Chairperson), Sarah Skinner 2016/2017 financial year has been a year of many exciting and challenging time for GAPDL. We have (Honorable Treasurer), Terry Purcell (Honorable great achievements for GAPDL, along with many Communities for Children (CfC) has made major encountered growth of our Cruise ship visits, seen Secretary), Mark Spearing, Ron English, Alex Stains, challenges surrounding the current economic climate changes, reining in the budget, from the previous new products added to our Tourism portfolio, the Rowen Winsor (Major Industry Representative) and and changing landscape in the Tourism Industry. year. CfC’s Executive Officer Wendy Morris, has installation of 12 new signs around our region; Desley O’Grady (Council Representative). I also thank built more accountability into each of the service pointing travelers to drop in and see what we have our staff, who work so hard to deliver for our region. In a busy year welcoming Cruise ship arrivals, providers, ensuring that KPI’s have been met and to offer, showcased our region through attending I would also like to express my sincere thanks to GAPDL’s focus on the development of tourism has exceeded. The CfC programs delivered over the past Caravan and Camping Expos and Flight Centre our Visitor Information Centre Volunteers and our also extended to creating new destination and fishing 12 months have been amazing for Gladstone and Expos in Melbourne, Sydney and Brisbane. We have Cruise Ambassadors. Each and every one of them guides, installing billboards and information signs after much lobbying, now include Calliope in the area seen growth in numbers of visitors to our Visitor are wonderful volunteers and represent GAPDL so throughout the region. where services can be delivered. Information Centres (VICs). well. Without this hard working group of people we simply could not do what we do. GAPDL’s partnership with the Southern Great Barrier Finally, we said goodbye to long serving GAPDL GAPDL has, over the past 34 years, delivered a Reef (SGBR), has firmly established the Gladstone employee Karen Sweeney. Karen has played a pivotal substantial service to the Gladstone Region. We I thank our Chief Executive Officer, Darryl Region as a major destination within Queensland role in tourism for the Gladstone Region, from her recognize the support of various Australian and Branthwaite, for his passion for our region and his tourism. The region has not been affected by the role as Small Business Advisory to Tourism Manager. State Government departments, the Gladstone commitment to GAPDL. Without Darryl’s hard work damage caused by high sea temperatures and We wish Karen all the very best for the future, as she Regional Council, Tourism Events Queensland, major and drive, GAPDL would not be the great company it Tropical Cyclone Debbie, which positions the SGBR begins her journey with the Aldesta Group - Heron corporations, businesses, members and individuals is today. as the premier destination to see pristine coral
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