Social Media & Social Game

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Presented on Social Media & Social Game How they works mutually By Abang Edwin SA - @bangwinissimo – bangwin.net This presentation will contained Playing tendencies on human Social platform that change the world The economics of social gaming The future of social gaming Playing tendencies on human human defined as playful creatures (Johan Huizinga - 1872-1945) Play! Play! Play! Play! Play! in every real man, a child is hidden that wants to play (Nietzsche) That’s why everybody loves to play Games Network Games Social Games Games Network Games Social Games Face-to-face Local Network Social Media Social platform that change the world There are two things that changed when social media & social game work together Social game using social media as a platform Local Global/ Network Internet Game Game Social Media Social Media using gaming approach to gain loyalty (Gamification) Social Loyalty & Media Monetization Gamification The economics of social gaming How big is social gaming? Source: Future Sessions – The Future of Social Network Gaming How big is social gaming? Over 300m active players a month Source: Future Sessions – The Future of Social Network Gaming How big is social gaming? Over 300m active players a month $6bn spent on virtual goods in 2011 Source: Future Sessions – The Future of Social Network Gaming How big is social gaming? Over 300m active players a month $6bn spent on virtual goods in 2011 Social gaming industry to be worth $10-15bn by 2015 Source: Future Sessions – The Future of Social Network Gaming Top social games – July 2012 Source: Future Sessions – The Future of Social Network Gaming Top social games – July 2012 #1 Texas Holdem Poker - 33,200,000 #2 Cityville - 28,600,000 #3 Bubble Safari - 28,100,000 #4 Farmville - 21,900,000 #5 Bubble Witch Saga - 19,800,000 Source: Future Sessions – The Future of Social Network Gaming Who are social gamers? Source: Future Sessions – The Future of Social Network Gaming Who are social gamers? More than 50% are over 40 Source: Future Sessions – The Future of Social Network Gaming Who are social gamers? More than 50% are over 40 Average social gamer is a woman aged 43 Source: Future Sessions – The Future of Social Network Gaming Who are social gamers? 76% continue to use a desktop for social gaming Source: Future Sessions – The Future of Social Network Gaming Who are social gamers? 83% of social gamers use Facebook to play games Source: Future Sessions – The Future of Social Network Gaming The future of social gaming [short-terms prediction] Facebook will still be the #1 place to play social games [short-terms prediction] Social games will become more like traditional video games (and vice versa) [short-terms prediction] Increased competition/ consolidation in the market [long-terms prediction] The rise of alternative platforms (Zynga / Google+) [long-terms prediction] Mobile becomes the dominant device [long-terms prediction] New and updated monetization models [long-terms prediction] The rise and implications of social gambling That’s all, folks Thank you! .

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Zynga Goes Real Time with Arcade-Style Game 8 May 2012, by Glenn Chapman
Zynga goes real time with arcade-style game 8 May 2012, by Glenn Chapman rack to match colors and clear paths to higher levels, a preview revealed. "The hero is Bubbles, a space drop-out monkey that has been living the good life in the jungle until poachers come and start taking his friends," Turmell said. "He has to rescue his friends and stop the poachers." Zynga is considering partnering with a group such as the Ngamba Island Chimpanzee Sanctuary in Uganda in keeping with the game's nature- Facebook games star Zynga is launching an old-school, arcade-style title that will be free at its new website or at defending theme. the world's biggest social network. "It is always good in a game to have an arch enemy, and the concept of poachers running amok in the jungle is very real," Turmell said. Facebook games star Zynga is launching an old- school, arcade-style title that will be free at its new "It is something no one is happy with... We have website or at the world's biggest social network. been trying to figure out a way to partner with that community and try to help." "Bubble Safari" crafted by a Zynga studio in the southern California city of San Diego will be the Zynga Networks posted a "Bubble Safari" video first title to debut simultaneously at zynga.com and trailer at YouTube for those interested in a peek at at Facebook on Wednesday. the game. "This is a new style of game for Zynga in that it is a Hazards and challenges heighten as players straight-out arcade game where people are going advance through the faux jungle and the 65 levels to lose," said studio creative director Mark Turmell, in the game.
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