Presented on
Social Media & Social Game How they works mutually
By Abang Edwin SA - @bangwinissimo – bangwin.net This presentation will contained
Playing tendencies on human
Social platform that change the world
The economics of social gaming
The future of social gaming Playing tendencies on human human defined as playful creatures (Johan Huizinga - 1872-1945) Play! Play! Play! Play! Play!
in every real man, a child is hidden that wants to play (Nietzsche) That’s why everybody loves to play Games Network Games Social Games Games Network Games Social Games
Face-to-face Local Network Social Media Social platform that change the world There are two things that changed when social media & social game work together Social game using social media as a platform Local Global/ Network Internet Game Game Social Media
Social Media using gaming approach to gain loyalty (Gamification) Social Loyalty & Media Monetization
Gamification
The economics of social gaming How big is social gaming?
Source: Future Sessions – The Future of Social Network Gaming How big is social gaming?
Over 300m active players a month
Source: Future Sessions – The Future of Social Network Gaming How big is social gaming?
Over 300m active players a month
$6bn spent on virtual goods in 2011
Source: Future Sessions – The Future of Social Network Gaming How big is social gaming?
Over 300m active players a month
$6bn spent on virtual goods in 2011
Social gaming industry to be worth $10-15bn by 2015
Source: Future Sessions – The Future of Social Network Gaming Top social games – July 2012
Source: Future Sessions – The Future of Social Network Gaming Top social games – July 2012
#1 Texas Holdem Poker - 33,200,000
#2 Cityville - 28,600,000
#3 Bubble Safari - 28,100,000
#4 Farmville - 21,900,000
#5 Bubble Witch Saga - 19,800,000
Source: Future Sessions – The Future of Social Network Gaming Who are social gamers?
Source: Future Sessions – The Future of Social Network Gaming Who are social gamers?
More than 50% are over 40
Source: Future Sessions – The Future of Social Network Gaming Who are social gamers?
More than 50% are over 40
Average social gamer is a woman aged 43
Source: Future Sessions – The Future of Social Network Gaming Who are social gamers?
76% continue to use a desktop for social gaming
Source: Future Sessions – The Future of Social Network Gaming Who are social gamers?
83% of social gamers use Facebook to play games
Source: Future Sessions – The Future of Social Network Gaming The future of social gaming [short-terms prediction]
Facebook will still be the #1 place to play social games [short-terms prediction]
Social games will become more like traditional video games (and vice versa) [short-terms prediction]
Increased competition/ consolidation in the market [long-terms prediction]
The rise of alternative platforms (Zynga / Google+) [long-terms prediction]
Mobile becomes the dominant device [long-terms prediction]
New and updated monetization models [long-terms prediction]
The rise and implications of social gambling That’s all, folks Thank you!