www.sabooksellers.com Issue 84, March – May 2016

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Regulars General Trade Education and ACaDemic 4 • SA Booksellers National Executive • Bookmark 15 Nielsen BookScan SA: week 49–52 24 Education in South Africa 2015 versus 2014 sales analysis The disparities • SA Booksellers Association (Christmas period) 6 President’s Letter 25 In discussion with the DBE 29 Member Listing 16 2016 Calendar Finding a way forward e-Books 18 Bookshops in focus 26 Opportunities and challenges for educational booksellers 8 Bookselling in the digital age 19 The Year of the Bookshop E-books and digital products Mixed reports Trends in 2015 27 Academic bookselling 10 Digital readiness 20 Meer as net ’n skrywer In the digital age Is it really a thing? Chris Barnard 28 National Student Financial 22 Membership benefits 11 Discoverability Aid Scheme The role of the bookseller What we do for you Developments to the fund 12 The Behemoth of the book world Libraries Amazon.com 23 South African Library Week 2016 13 Optimise your online offering #libraries4lifelonglearning Website, Search Engine Optimisation and Social Media in 2016

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SA Booksellers National Executive Committee

News Magazine of the SA Booksellers Association President and central Region Chairperson Issue 84 • March – May 2016 Guru Redhi [email protected] • 032 945 1240 Editor Jessica Faircliff Assistant Editor Elize Knoetze digital Editor Nicolene Finlayson Vice President and Editorial and Advertising +27 (0)28 312 4799 Northern Region Chairperson +27 (0)83 469 2966 • [email protected] Riaz Hassim [email protected] • 011 482 843 Subscriptions Samantha Faure +27 (0) 21 945 1572 • [email protected]

Featured Contributers Rhodé Odendaal, Alan Vesty, Vice President and Academic Chairperson Nikki Crowster, Freda van Wyk, Hentie Gericke, Olinka Nel Mohamed Kharwa [email protected] • 031 337 2112 Photographs 123RF, Shutterstock. Thanks to all for photographic contributions

Design and Layout: Through the Looking Glass Honorary Secretary Printed by: Paarl Media Peter Adams [email protected] • 086 134 1341

Eastern Region Chairperson Sydwell Molosi SA Booksellers, PO Box 870, Bellville, 7535 [email protected] • 072 220 5311 Tel: (021) 945 1572, Fax: 021 945 2169 [email protected] www.sabooksellers.com Office Hours: Monday to Friday, 09h00 to 13h00 Library Chairperson Richard Hargraves Website Design: Through the Looking Glass [email protected] • 021 447 5682 Website Development: Country Digital Website Hosting: Databias

About the SA Booksellers’ Association General Trade Chairperson The SA Booksellers Association represents a united front for booksellers. Through strategic liaison with the different Olinka Nel sectors of the industry and provinces, SA Booksellers strives [email protected] • 011 798 0104 to regulate the book-trade, reminding publishers to act as wholesalers and booksellers as retailers. The annual SA Booksellers AGM has historically been co-located with Treasurer, Education and the Publishers Association of South Africa (PASA) AGM. Southern Region Chairperson The AGM is open to all members of SA Booksellers and is a conference full of information, energetic discussions, Hentie Gericke pertinent topics and eloquent speakers. This is an [email protected] • 021 981 1270 opportunity for education for all, keeping members at the cutting edge of developments in our ever changing industry. SA Booksellers works closely with government departments, Digital Sector Chairperson educational authorities, and the state tender boards Melvin Kaabwe concerning matters that affect the trade. [email protected] • 083 408 7414 More than 50% of SA Booksellers members are previously disadvantaged and SA Booksellers is well positioned to The Executive Committee of SA Booksellers and the Editor thank all lobby government on all issues pertinent to the book trade. SA Booksellers provides access to information for all its those who contributed to this issue of Bookmark through articles members, through the commissioning of research papers and/or advertising. and the gathering of news, to the effective dissemination of this information via the industry magazine Bookmark and through www.sabooksellers.com. SA Booksellers National Office Bookmark, the official magazine of SA Booksellers, is distributed free of charge to all members as well as to all influential people in the book trade from publishers to Samantha Faure government departments. The digital edition is sent to [email protected] an ever increasing subscriber database. This magazine 021 945 1572 is a mouthpiece for SA Booksellers members as much as it is a source of information. Send a letter to the editor at [email protected] to get your views published.

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President’s Letter

Dear Members, The major event for many booksellers in the past quarter has been the fall in the value of the rand. It has pushed up the price of imported books which are a substantial part of the stock in trade for all our general and academic booksellers. It will, if the rand does not strengthen, feed through to the educational book market in time. We cannot afford to have book inflation above that of the other goods. We need people to read, to enjoy books and, in the case of students, to use them. Not only is this for the best for our community, it is essential for the long term survival of our industry. Book sales in the past few years have not increased as much as we would like and we need to encourage people to buy, to use libraries, and to improve the reading ability and the habit of reading in our schools. “Benjamin Trisk, the MD of general standards, we need to begin at the Benjamin Trisk, the MD of the the Exclusive group, was quick beginning, and we believe that making all Exclusive group, was quick to recognise young students readers will make a great the dangers of a rapid price rise in books to recognise the dangers of difference. The off-take of the new grade and has offered to bring our concern to a rapid price rise in books 11 literature books has also been below the attention of the overseas publishers. and has offered to bring our expectation in the areas we polled. There He is travelling to Europe and is asking have been few reports of book shortages concern to the attention of the overseas publishers to make special as the schools have gone back, and we arrangements to hold down South African the overseas publishers. He take that as a sign that book distribution book prices to cushion the blow of the is travelling to Europe and is has improved. fall in the rand. If we can slowly increase asking the overseas publishers We are concerned to hear that the prices, we hope that customers will Department of Basic Education is become accustomed to them and not to make special arrangements again discussing the possibility of State stop reading. We look forward to hearing to hold down South African book Publishing. Although the Department how successful he is. prices to cushion the blow of could no doubt print its books at a Academic booksellers are particularly price lower than that at which it now apprehensive about price rises. The “fees the fall in the rand. If we can purchases them, international research must fall” campaign has so far been slowly increase prices, we hope has shown that the path holds many directed against the universities and the that customers will become dangers. The likelihood of using books Department of Higher Education, but accustomed to them and not for too long, just because the stock is book prices are a significant part of the there, or of developing inferior materials cost of education, and we know they stop reading. We look forward to which all have to use is high. We have are a concern for the students. Retailers hearing how successful he is.” a well-developed, highly professional are still recovering from the disruptions educational publishing industry which caused at the end of 2015 when a number see whether students will be allowed to needs the support of the state schools to of shops were damaged, looted or forced get down to work peacefully. Looking survive, and we hope the Department to stay closed for weeks. Coming at the at prices on the internet, it would seem will recognise this. end of the year, that was not nearly as that booksellers are making an effort to Finally, I am pleased to report that important as it will be if it comes during absorb some of the higher cost of books, the SA Booksellers Association office the critical few weeks when the students but they will not be able to sell at near has moved. The new office address is are getting into their studies and buying last year’s prices. No. 29 Golf Course Road, Sybrand Park, their books. There have already been The school book supply period is . We will advise you of any disruptions at TUT and UNISA and we drawing to a close and most booksellers changes in the contact details as soon hope other Campuses will not follow have found the demand similar to last as possible. suit. At the time of writing registration year’s. There is a surprise that more is taking place rather more slowly than money was not spent on the new grade R Guru Redhi in the past at UNISA and we are yet to and grade 1 books. If we are to uplift our President, SA Booksellers Association

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Bookselling in the digital age Mixed reports By Jessica Faircliff

The media described the rise of ebooks on industry initiatives. These can be as a death knell for independent and automated, planned to a large degree and chain bookstores no less than five years with ad hoc interactions can make for a ago. Overseas the Borders superstore was comprehensive social media strategy. faltering, Amazon was gaining market “Wordsworth use technology to reach share and independent booksellers people—we use sms and WhatsApp to were on the front line. In South Africa, contact customers about promotions and booksellers looked nervously abroad to book ordering. We find people respond see what would come. positively to this sort of personal contact. While the rise of technology seemed We use emails to advertise events and like it would change the bookselling book promotions and this we find is an business dramatically and perhaps for the effective and reasonably inexpensive worse, it actually provided opportunities method of advertising. We have a for independent bookstores that didn’t website which is used more as a blog with exist previously and evened the playing staff reviews and pictures of past and ground. invitations to current events. We do take “Whereas five years ago people were orders from the site but we are not linked concerned that the electronic book to online shopping. Our database is market would destroy the trade for small and we promote certain titles only. physical books, sentiment now seems We are linked to Facebook and find this to be that the scare is over and interest an effective advertising medium,” says in books has increased. Technological Andrew Majoribanks, Managing Director advancement in terms of marketing and “Trade is better than it has of Wordsworth Books in South Africa. online sales can only have a positive been for several years. The “Every interaction you have with outcome, as they allow you to reach a a customer or potential customer has larger customer base,” says André Sales dramatic rise in the price the potential to grow your customer from Clarkes bookshop in . of books makes it difficult base whether it’s providing an existing “We have a website where we upload customer with a positive experience all our books as they come in. We don’t to establish whether rising that they might mention to someone have any social media accounts, but we turnover is simply a matter else who is not a current customer, to do send out invites and notifications of reaching potential customers through sales, etc., via a mailing service website. of rising prices or whether social media, website content etc. We Sales through the website are small but we are selling more books. don’t transact online, but we engage with steady. I’m not sure if the mailing service people online and take a lot of orders via has grown our customer base at all, but it I think people do see email,” says Mervin. is easy to keep track of who responds to bookshops as a friend As booksellers, authors and pub­lish­ the emails,” adds André. ers find one another on these plat­forms, Mervin Sloman of the Book Lounge and respond to them in they will be better able to cross promote also in Cape Town, says that “Advances that way …” upcoming author tours, book launches in technology provide a variety of tools and industry events and so develop and for any business to use to the best of their looking at the moment – we’re not using grow with the online hub of literary advantage. It’s up to any business to work digital tools as effectively as we could – conversations. out how to best use the various tools working out what is the best way to use While not all stores have weathered that are available – this can range from these tools is the challenge… There’s the digital storm, the ones that have are software that can help internal process much within this realm that we need to finding creative and interesting ways (inventory, sales, ordering, HR etc.) be doing a lot better and we’re working to be a part of their customers’ lives through to tools that have the potential to towards that right now.” and share that information with their help you reach customers and hopefully When it comes to enhancing book­ colleagues around the country. increase sales. I don’t believe digital tools sellers’ place in the community, social “Trade is better than it has been provide easy answers to increasing sales media only expands on that relationship. for several years. The dramatic rise in in and of themselves, but if you use some In order for bookstores to be authentic, the price of books makes it difficult of the available tools intelligently, it can they must participate in discussions to establish whether rising turnover certainly help. How we communicate on chosen platforms on a fairly regular is simply a matter of rising prices or with the world outside of our physical basis. Starting conversations, posting whether we are selling more books. space is something that we’re specifically reviews, event notices, and commenting I think people do see bookshops as a

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friend and respond to them in that way – not regular visitors to your bookshop or points) as an independent bookseller but Independent Bookshops tend to have a regular buyers of the books you publish you’ve got to be prepared to work hard more personal service and advice and I in different ways. Many people are and really enjoy what you do, otherwise think that is what our customers want to inundated with information on a daily there’s no point in doing it. Beleaguered – have. Social media simply add another basis, most of which is of little relevance definitely not. I’m positive about the layer onto that contact and in that way it to them – the challenge is to get your present and the future, but with a healthy is very important,” adds Andrew. message through the clutter to the people dose of realism,” adds Mervin. “One comment I would make is that who are potentially interested in the So we asked him how his sales too many people in this industry speak message you wish to send. Social media figures were looking. And, like others about the “market” as this static thing and other forms of digital communication we spoke to, including John o’Sullivan out there that impacts on our ability to provide tools through which to achieve from BargainBooks, who has “had sell books. Everybody in the book trade this, but they’re the same tools that are uninterrupted growth over the last five (publishers, booksellers, etc.) need to available to loads and loads of other years,” he said: Better. take a less passive approach to notions people/entities trying to reach the same of the “market” and accept responsibility person you’re trying to reach. • How Independent Bookstores Are Thriving in the for our various abilities to change/grow I don’t really know what market Digital Age, by Erin L. Cox, 22 January 2016, publishingperspectives.com “the market”. Things that feed into this sentiment is. Anyone operating in this • www.copperfieldsbooks.com/copperfieldsbooks- include decisions about which books to space in order to make a fortune will blog • www.clarkesbooks.co.za publish, pricing of books, decisions about always be beleaguered. That’s not why • www.bargainbooks.coza which books to stock (booksellers) and we’re here. It is certainly possible to • www.thebooklounge.co.za how to communicate with people who are survive and grow (in small percentage

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Digital readiness Is it really a thing? By Rhodé Odendaal

With the last issue at the end of 2015 we processes support the digital vision. to create conversation around your looked briefly at how necessary inno­ Once you have clearly defined your business. You may need to up-skill vation, and specifically business model strategy, enable your organisation’s employees, restructure or even innovation is, not only to the book leaders to lead by example, allowing retrench if the skills needed are not publishing and retail industry, but to them to clearly understand the in the business. Reward innovation all industries. In the digital economy of digital strategy and the tools they and achievements that align with your today, it seems that our operations and can use to reach their and their digital strategy. Make sure everyone success as businesses are impacted mostly team’s goals. Make sure that your knows the budget but understand by the almost aggressive activities of large organisational structure will meet that sometimes it so happens that corporates with proprietary technology. the demands of your digital strategy. money is spent on a concept or idea Think about Amazon who led the charge Develop digital talent that is high- that does not work and that even this in bringing electronic books into the performing, social, customer-centric, kind of failure is natural in a digitally mainstream with its Kindle e-readers; and entrepreneurial. A new strategy ready organisation. You are a media and Google with their unique and domi­ might impact your current business owner – in an online world you have n­ating technology stack for search; and processes so make sure to align these to create the content and the message Apple with the disruptive technology and with the new goals as well. Develop that is observed by customers and business model of iTunes. the capacity to respond to change by stakeholders. Adopt technologies One thing that Amazon, Google and adopting agile project management that are not only the consumer trends Apple have in common is a submersed and work methods. but also exactly what your customers culture of innovation – innovation need. Don’t just build an app because is part of their brand and company’s “In today’s digital economy everyone has one. DNA. Inno­vation however is only part of the equation. So too is the ability to we derive economic value Start by defining your vision – where is it develop and own proprietary technology from the Internet (internet you want to be and what will it look like that locks suppliers and customers into when you get there. Perhaps you want an ecosystem that creates value for economy) but also from to implement a new ERP (Enterprise customers but also for shareholders. the social activities of Resource Planning) System; or perhaps What then, are we able to do to success­ you want to include a new digital process fully compete, or at least co-exist information and com­mu­ni­ in the production of your products; within the digital ecosystem that these cation technologies.” or perhaps you want to roll-out a new companies have created? The answer is distribution and sales platform that simply to start by being ‘digitally ready’. includes e-commerce and m-commerce; In today’s digital economy we derive • Your digital market refers to your or perhaps you want to increase your economic value from the Internet products, customers, partners and community of fans and followers that you (internet economy) but also from the competition. Are your products actively engage with daily who live your social activities of information and com­ and services digitally enabled so brand. Once you have established where muni­ cation­ technologies. In other words that they are searchable, findable, you want to go, conduct a digital audit to business today is enabled by internet or purchasable and usable to customers ascertain all assets or lack thereof which mobile technology platforms; offers an who have digital demands to access you require to reach this digital business information rich-environment; is built on them? Make sure that your suppliers’ goal. Define your gaps and build a digital global, instant or real-time information systems and process align with yours maturity model that takes you forward. flows; provides access 24/7 to its products to avoid negative brand experiences This process may sound tedious but there and services and supports the connected with for example delivery of products is no need for it to take months or even networks of an always-on, engaged society. or services. Be aware of what the weeks. Be conscious of these foundations To survive in this economy business has competition is doing and how at any for digital readiness so that at any point to ensure that they are digitally ready for point their innovations may impact when your business does want to move success. You have to create a culture where your success – don’t simply chase your in a new direction you are able to adjust all things digital, can thrive and allow for competitors but anticipate what the accordingly and align your business for change and innovation in an agile way. industry is doing as a whole. digital success. Digital readiness is supported and • Digital Resources are probably achieved when you align your digital the most important aspect of your Rhodé Odendaal is Director of The Fact Foundry, a business; your digital market and your business that improves your digital boutique solutions company that help business and brands to align their strategic narrative and content digital resources. readiness. Consider your people, strategies within the digital economy. They offer • Digital business requires that your the budget, the technology and the bespoke digital readiness workshops to organisations. strategy, leadership, structure and content you are producing in order

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Discoverability The role of the bookseller By Jessica Faircliff

In Porter Anderson’s opening commen­ tary as Editor in Chief at Publishing Perspectives in January, he focused on something he terms the wall of content. “Something has changed for pub­ lishing and its supply chain,” says Anderson. “Don’t call it ‘abundance.’ The word abundance no longer is adequate. We blew through abundance almost as soon as Brian O’Leary had mentioned it in 2011 at the Tools of Change conference.” Even then, O’Leary was able to write this: “In a limited market, our editors became skilled in making decisions about what would be published. Now, in an era “Build an online presence Anderson would bring it back to con­ of abundance, editors have inherited a text, In the context of it all, a bookseller is new and fundamentally different role: as a top rate bookseller a bookseller and they are best positioned figuring out how ‘what is published’ will and the people will come to scale the wall of content using an olde be discovered.” worlde wooden ladder, picking out the Surely if anyone was skilled in the to your shop to see what most beautifully presented books like area of discov­erability and curatorship you are about and to see golden bricks, the most well written, it would be the bookseller. The age old published by reputable publishers, and art of handselling books and curating a your stock and to trail their even the odd fly by night. wonderful bookshop­ filled with quality fingers over the spines of Develop and maintain a database content is as valid today as it ever was. In of rich, linked content, that is easily fact it is now an imperative. People faced your books.” discoverable by your customers. Who with this surfiet of books need someone was it that said “Build it and they will to guide them through the vast maze of purchasing online and there is nothing come?” Build an online presence as a titles sold on Amazon. Something in the you can do to stop that. top rate bookseller and the people will region of 500 000 – 700 000 self published So why not use the digital resources come to your shop to see what you are titles a year. at your disposal to position yourself as an about and to see your stock and to trail As Deloitte points out in its latest excellent curator of good quality books their fingers over the spines of your retail report from Deloitte’s Center online. Use your website to showcase your books. The publishers of today need help for the Edge, ‘Retail Transformation – favourite books, write about books, use finding new readers, and that is a job for cultivating choice, experience, and trust’, Search Engine Optimisation to expand the a bookseller. bricks and mortar assets can serve online reach of your online presence, use social “In this complex and evolving environ­ retailers well as they “serve as a stage for media to talk to booksellers, publishers, ment, retailers should fundamentally customised consumer experiences that authors and more about books. reassess both their roles and the way they go far beyond ambience to surprise and Imagine each interaction as a digital create value for consumers. The retailers educate the consumer. Done right, these cocktail party or book launch. Look your that will be most effective in today’s experiences can become so valuable that best, speak intelligently, know who is market­place will likely be those that they inspire consumers to choose to pay going to be there, know your topic, work fundamentally rethink the retail experi­ for them”. your trade. ence, developing business models that So what of the booksellers? Imagine if “So we can bemoan about the loss blend physical, virtual, and community in this exciting time when more books are of culture and our trendy little spots, experiences,” Deloitte notes, in analysing being published than ever before in and but as consumers, we also want cheaper big shifts in consumer and retail trends on ever changing mediums, they were to books and easier ways of accessing what for 2015/2016. reinvent themsleves as digital curators. we want. The flip side is that consumers If the old was quality books in quality will also pay more for a valuable or • Amazon’s new ‘billboard’ book store, by Louise bookstores, the new should be quality worthy experience. Trends are driven Marsland, 6 Nov 2015, www.bizcommunity.com books in quality bookstores too. It is and consolidated by human needs. Those • The retail transformation, 16 June 2015, dupress.com • Here’s to Publishing: Perspectives With difficult to find good books, new authors needs can be influenced, of course, but Context, by Porter Anderson, 26 January 2016, that would interest. Hence the advent of we have to want the change,” writes publishingperspectives.com showrooming in bookstores and then Louise Marsland on Bizcommunity.com.

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The Behemoth of the book world Amazon.com By Jessica Faircliff

Amazon was understood to be the biggest trying to preserve our communities by that serve their communities directly retailer in the world by market value last supporting the local retailers so that they and thrive because of it. But having year in July. “Amazon dominates the U.S. can thrive. We walk our talk by buying battled our way out of the recession book industry to a degree never before local. San Francisco’s North Bay excels and the on­slaught of online retailers, seen in America. This corporation controls at this and the results are a livability that independent book­stores have new cause more than half of every key segment of is admired worldwide. Yet, customers to be alarmed.” the book market. And this immense size still succumb to internet convenience. The first Amazon bookstore was gives Amazon unprecedented power to Discount pricing can still trump a local opened in Seattle’s University Village manipulate the flow of books – hence of sale, no matter how unsustainable it is in early this year. The store was stocked information and ideas – between author the big picture,” writes Vicki De Aarmon with around 6 000 books at cut prices, and reader.” on her blog at Copperfieldsbooks.com complete with reader reviews from the Last year a group of American authors New America’s Open Markets website. Books are forward facing with made the case that Amazon’s actions program held a discussion of Amazon’s the Amazon reviews below each one constitute an abuse of its mono­poly powers monopoly over books and the effects of and the star rating they received online. and threatens this vital marketplace of the corporation’s behavior, and whether It will also stock the books that have ideas. Amazon’s actions, they wrote, the government should bring a case received the most amount of pre-orders may already be affecting what authors against Amazon on the 27th January online. The physical store is also an write and say. The authors strongly urged this year. Pannelists included authors, extension of Amazon’s physical collection antitrust regulators to take action. antitrust lawyers and experts in Big Data points, where it has rolled out lockers for Authors United, led by novelist and price discrimination. physical collection at various points in Douglas Preston, is seen by many in the Of course what must be remembered is the U.S. self-publishing world as a consortium of that Amazon is much more than a book­ Lynn said at the Open Markets bestselling trade authors who place their seller, in fact it is more than an e-commerce event “We’re here today to discuss interests in establishment publishing over platform. Amazon Web Services, which whether [Amazon’s] manipulation of the the value of opening the market to inde- offers “Cloud computing” outperformed interaction between the citizen-as-author pendent publishing, as Amazon has done. both Apple Inc. and Facebook last year. and the citizen-as-reader, whether this This fight is beginning in America and so “The American Booksellers emergence of a master intermediator in is being led by American authors. Association and Civic Economics just the U.S. book market, is a problem that You can read the Authors United for- completed a study about Amazon that requires the government to act. And if so, mulation of monopolistic danger by Barry shows the impact of our choices, painting what might the government do?” Lynn the author of Cornered: The New a picture that is beyond lost sales and Later in the day, those with legal Monopoly Capitalism and the Economics addresses the loss in tax and property back­grounds spoke about whether of Destruction (available from Amazon). revenue as well as local jobs,” says De a case could actually be made that He is the director of New America’s Open Aarmon. Here are some of their stats: Amazon is indeed a monopoly. Maurice Markets Program. He writes: • In 2014, Amazon sold $44.1 billion Stucke, pro­fessor of antitrust law at the “These days, we see a different kind of worth of retail goods nationwide, all University of Tennessee and cofounder fear in the eyes of America’s entrepreneurs while avoiding $625 million in state of the Data Competition Institute, said and professionals. It’s a fear of the arbitrary and local sales taxes. that because Amazon can manipulate edict, of the brute exercise of power. And • That is the equivalent of 31,000 retail “the flow of books across its platform,” the origins of this fear lie precisely in the storefronts, 107 million square feet of there is an argument to be made for fact that many if not most Americans commercial space, which might have antitrust legislation against the company. can no longer count on open markets for paid $420 million in property taxes. Fellow speaker Jonathan Kanter, antitrust their ideas and their work. Because of the • A total of more than $1 billion in reve­ partner at the law firm Cadwalader, overthrow of our anti-monopoly laws a nue lost to state and local governments, agreed, noting that Amazon has little generation ago, we instead find ourselves $8.48 for every household in America. competition. subject to the ever more autocratic whims • Amazon also operated 65 million square The question remains about who will of the individuals who run our giant feet of distribution space, employing make it. business corporations.” roughly 30,000 full-time workers and

“The GoLocal movement has 104,000 part-time and seasonal workers. • www.copperfieldsbooks.com changed how Americans view their • Even counting all the jobs in Amazon • Amazon’s new ‘billboard’ book store, by Louise Marsland, 6 Nov 2015, www.bizcommunity.com neighborhoods and it’s now common distribution centers, Amazon sales pro­ • Amazon Versus Hachette: The Whole Story, 14 July knowledge how our communities are duced a net loss of 135,973 retail jobs. 2014, www.publishersweekly.com • At Authors United Event, a Call to Bust Amazon preserved through jobs, livability, and ‘Monopoly’, by Bethanne Patrick, 28 Jan 2016, diversity each time someone makes a “Copperfield’s is one of hundreds of inde­ www.publishersweekly.com local purchase. It’s a righteous cause, pendent bookstores across the country

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Optimise your online offering Websites, Search Engine Optimisation and Social Media in 2016 By Jessica Faircliff

Everyone has a website. Websites are old hat. E-commerce websites are also becoming quite commonplace and many South African bookshops do sell books online using e-commerce sites or simply by taking orders via email. How to broaden the reach of ones site to new audiences is what many people are now grappling with and the answer is of course not as simple as one would have hoped. Social Media Marketing (SMM), once thought of by many as a transitory and frivolous media platform, has become something that, when taking Search Engine Optimisation (SEO) into account, is a vital part of any company’s online marketing strategy. The new buzz word on the digital marketing discussion platforms, content marketing, sums up the combined disciplines into something that bookish people know and understand very well: writing, publishing that writing, and then marketing it so that readers can discover it. “It comes down to discover­a­ two platforms is that they are inbound/ It comes down to discoverability on bility on Google, because like it pull marketing techniques, which is Google, because like it or not, Google is always more effective than pushing the beast you need to tame in this age of or not, Google is the beast you products at your consumers, who the wall of content where thanks in a large need to tame in this age of the might react by retreating. Pull them part to Amazon’s self publishing platform, wall of content where thanks in with great content on your website there is a glut of books in the market and that is syndicated via your social media not enough readers to devour them all. in a large part to Amazon’s self platforms. This is SEO. The reason that SMM is so important publishing platform, there is a Google and Twitter are in bed for SEO, is that the cross promotion and glut of books in the market and together, your latest tweets can be found the engagement it encourages of content in search results, Google bots go out is what Google is looking for. SEO comes not enough readers to devour and search for the very latest in that down to rank. How well does Google them all.” particular topic and if it should be your rank your digital offering in comparison tweet, you shall rank first on a Google to your competitors when potential Stevens on Bizcommunity’s 10 things you search even if only for a minute, so get customers search for your products using have to know about SEO and social media tweeting. logical search phrases. Google ranks sites in 2016. Investigate and then implement and products according to the validity of Referral traffic is measured by Google Google Knowledge Graph and Google My the content. (It actually measures content in its analytics tool where it shows you in Business, which are tools that help search using the Flesch Reading Ease score), fine details how visitors came to your site engines, especially Google, rank your how well referenced it is (back links to from where, using what hyper link (back social media and web posts better than similar content) and how talked about it link). Social media provides the perfect those who do not have this implemented. is (social media). platform for this. Google is looking for As we move into 2016, it’s important that “The amount of followers, connec­ diversity in the links to your site and businesses’ and brands make allowances tions and influencers that are connected social media facilitates this. for social media, content marketing and to your social media platforms have a “Social media will never be the engine SEO in their marketing budgets. They are notable upward effect on your ranking, of survival for sales conversions, but SEO not going to go away. the SEO catch is that this audience must will, together these two have a specific be earned, not bought and that means synergy that unfortunately does equire • 10 things you have to know about SEO and social you will need to build this following investment if one is to use these two to media in 2016, by Dee Stephens, 22 Jan 2016, organically, which is ultimately a slow drive sales and conversions,” says Stevens. www.bizcommunity.com but very effective SEO process,” says Dee The other positive thing about these

13 e-books << back to contents A BOOK FOR A CH BUY ILD DD IT TO YOUR OUNTER A T INTO THE WOR OR E C OP I LD BOO DER AT TH NAL’IBALI DR K DAY TE IT TO BOOK BIN AND DONA

!ipper ’s Visitor Mick Inkpen

Kipper’s visitor doesn’t say very much. ‘Honk!’ is about all he can manage.

ISBN 978-1-444-93053-5 AWAITING NEW LOGO

9 781444 930535 £1.00 www.hodderchildrens.co.uk

BOOKS

SATURDAY 23 APRIL 2016

WORLDBOOKDAY.COM 23 APRIL 2016 SABOOKSELLERS.COM << back to contents

Nielsen BookScan SA: week 49–52 2015 versus 2014 sales analysis (Christmas period) By Freda van Wyk, CEO SAPnet

Sales of physical books in South Africa Uitgewers/ Publishers and Christian Art have grown by 2.47% in 2015 based on Distributors which switched positions value but have declined by 6.38% based in 2015. on volume compared to 2014 for above For weeks 1–52 of 2015 the number mentioned period. one spot was taken by Jonathan Ball Sales values reached R198 529 151 Publishers SA with a market share of in this period for 2015, up from R193 and a value of R2,376,993. The total sales 20.73%. Penguin Random House (Pty) 751 665 in 2014 for the same period. for this title for the period week 1–52 was Ltd was in second position with a market Sales volumes totalled 1,187,728 units 20,570 units at a value of R6,134,066. share of 20.04% followed by Christian Art for this period in 2015 with a decline in The top 10 titles contributed only 3.89% Distributors, NB Uitgewers/ Publishers units against 1,268,604 units for the same to the total volume sales for this period, the and Pan Macmillan in fifth position. period in 2014. The average selling price top 100 titles contributed 15.33% and the (ASP) increase was 9.44 %, from R152.73 rest of the titles were 84.67% of the total Summary in 2014 to R167.15 in 2015. volume. The main income for the general “It is encouraging to see the ongoing A larger range of unique ISBN’s were trade is still generated by the range of growth of children’s books in South Africa, sold through the panel in this period titles below the top 100’s for this period. both in value and in units, suggesting than in 2014, comparing 94,510 ISBN’s in Christianity: General was, in the same that perhaps our digital natives are not 2015 against 90,135 in 2014. measured period for 2014, in the second so paper averse? Christmas seems to Looking at the four main genres in position, Children’s Fiction in the fourth get ‘later’ every year, but this last season sales: Adult Fiction (AF) was slightly position and Food & Drink: General, in was surprisingly strong considering it higher in 2015 (R50 346 764) compared the fifth position. occurred against a backdrop of economic to R49 575 405 in 2014, with Adult unrest and currency devaluation.” Says Non-Fiction (AN) R 105 252 244 slightly TCM Publisher Trends Steve Connolly, MD, Penguin Random lower (R 106 058 015) than 2014. Both During this period the number one spot House South Africa. Children’s Fiction (CF) and Children’s was taken by Jonathan Ball Publishers SA It should be noted that 2015 has been Non Fiction (CNF) were higher in 2015 with a market share of 24.46%. Penguin a 53-week for BookScan, which we last with a market share increase of 13.95% in Random House (Pty) Ltd was in second saw in 2010. Week 53 is a realignment CF and 9.97% in CNF for 2015. position with a market share of 23.97% week and ensures that Bookscan keeps in followed by NB Uitgewers/ Publishers, line with the calendar year. Top Titles Christian Art Distributors and Pan Any figures mentioned and compared The top selling title over the period was Mac­millan in fifth position. The only to 2014 is based on week 1–52 year 2015 Golden Lion with a total of 7998 units change for this period was between NB to align with the 52 weeks in 2014.

Top 10 titles 2015 versus 2014: Weeks 49–52 Weeks 49–52 2015 Weeks 1–52 2015 2015 Pos Title QTY Value QTY Value Cat value %val qty 1 Golden Lion 7,998 2,376,993 20,570 6,134,066 Total 198 529 151 100 1 187 728 2 Diary of a Wimpy Kid 10: Old School 7,565 1,582,989 12,692 2,631,469 3 Skep ’n tuiste 5,647 1,032,513 6,778 1,240,774 Adult Fiction 50 346 764 25.36 274 850 4 Rhodes rage 4,588 721,693 6,869 1,084,920 Adult Non-Fiction 105 525 244 53.02 567 502 5 John Platter Guide: 2 4,022 833,504 5,403 1,128,271 Children’s Fiction 24 229 510 12.20 167 996 6 We have now begun our descent 3,882 915,495 6,235 1,472,127 Children’s 17 532 752 8083 158 234 7 huis van rye 3,275 931,282 3,688 1,035,095 Non-Fiction 8 Rogue Lawyer 3,221 1,131,877 5,161 1,737,551 9 Recce 3,008 641,080 8,591 1,836,315 2014 10 Elon Musk 2,994 911,679 10,540 3,196,720 Cat value %val qty Top 5 Product Classes: Weeks 49–52 2015 Total 193 751 665 100 1 268 604 Pos Product Class Bestseller QTY Adult Fiction 49 575 405 25.59 302 424 1 General & Literary Fiction The Mountain Shadow 2,982 Adult Non-Fiction 106 058 015 54.74 630 713 2 Crime & Thriller Golden Lion 7,998 Children’s Fiction 21 264 014 10.97 160 214 3 Children’s Fiction Diary of a Wimpy Kid 10: Old School 7,565 Children’s 15 943 567 8.23 159 493 4 Food & Drink: General Die huis van rye 3,275 Non-Fiction 5 Christianity: General Adult Coloring Book Be Still 1,926

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february April Book events Public holidays M T W T F S S M T W T F S S 1 2 3 4 5 6 7 1 2 3 To be announced/ 8 9 10 11 12 13 14 4 5 6 7 8 9 10 Public holidays 15 16 17 18 19 20 21 11 12 13 14 15 16 17 21 March human Rights Day 22 23 24 25 26 27 28 18 19 20 21 22 23 24 25 March Good Friday 29 25 26 27 28 29 30 28 March Family Day 27 April Freedom Day March May 1 May Workers’ Day M T W T F S S M T W T F S S 16 June youth Day 2016 9 August Women’s Day 1 2 3 4 5 6 1 24 September heritage Day 7 8 9 10 11 12 13 2 3 4 5 6 7 8 Calendar 16 December day of Reconciliation 14 15 16 17 18 19 20 9 10 11 12 13 14 15 25 December Christmas Day 21 22 23 24 25 26 27 16 17 18 19 20 21 22 26 December day of Goodwill 28 29 30 31 23 24 25 26 27 28 29 30 31

February 17–20: Knysna Literary Festival May 21: International Mother Promoting South Africa’s rich literary University of Johannesburg Prizes Language Day heritage. The Knysna Literary Festival is the for SA Writing in English shortlist Garden Route’s only festival that annually 24: World Read Aloud Day hosts an exclusive group of hand-selected 6–7: Dancing in Other Words Poetry Calling global attention to the importance authors from South Africa and abroad. Festival Stellenbosch of reading aloud and sharing stories. Ling Dobson: [email protected], The Dancing in Other Words (Dansende www.litworld.org/wrad www.knysnaliteraryfestival.co.za Digtersfees) is an annual international poetry event bringing together 22–25: Festival of Childrens Literature 21: World Poetry Day internationally acclaimed literary voices, UKZN Pietermaritzburg Campus, In celebrating World Poetry Day UNESCO for discussion, debate and more. Maritzburg College recognizes the unique ability of poetry www.spierpoetryfestival.co.za to capture the creative spirit of the March human mind. 13–15: Franschhoek Literary Festival Hertzogprys www.un.org/en/events/poetryday/ A celebration of books and writers, with a focus on promoting South African writing 3: World Book day Festival April and reading. In celebration of reading, R25 books will 2: International Children’s Book Day [email protected], www.flf.co.za be available at selected bookshops to buy and donate to Nal’ibali. 4–7: Bologna Children’s Book Fair 11–13: Book Expo America Chicago www.worldbookday.com Dedicated to the children’s publishing A book and author event that offers and multimedia industry. the book industry access to new titles, 4–16: US Woordfees Stellenbosch [email protected], authors, and education about the ’n Viering van die woord binne sy konteks www.bolognachildrensbookfair.com publishing industry. en in soveel vorme moontlik – soos [email protected], poësie, prosa, debat, drama en musiek. 12–14: London Book Fair Olympia www.bookexpoamerica.com Hierdie jaar se tema is “Bly”. The London Book Fair is the global Jana Hattingh: [email protected], marketplace for rights negotiation and the 21: Kingsmead Book Fair Johannesburg www.woordfees.co.za sale and distribution of content across Started with a few parents bringing print, audio, TV, film and digital channels. together readers and writers alike this 11–21: SA Library Week [email protected], event has become a significant event on Libraries across the country use this www.londonbookfair.co.uk South Africa’s literary calendar. annual event as an opportunity to Hayley Pienaar: [email protected], market their services to the users, the 23: World Book and Copyright Day kingsmead.co.za/bookfair/ broader community, civil society and A day of celebrating books. It aims to also decision makers. raise awareness about the importance of 26–28: JM Coetzee/ Athol Fugard www.liasa.org.za reading, reach out and give people access Festival Booktown Richmond to books and educate people to take care 14–19: 19th Time of the Writer Durban of their library facilities. June A select group of leading writers from www.gov.za/speeches/world-book-and-copy­ Sunday Times and Alan Paton South Africa, Africa and abroad will gather right-day-2016-9-nov-2015-1219 Literary Awards winners for a thought-provoking week of literary University of Johannesburg dialogue and exchange ideas. Prizes for South African Writing in Centre for Creative Arts (University of KwaZulu- English winners Natal): [email protected], www.cca.ukzn.ac.za

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June August October December M T W T F S S M T W T F S S M T W T F S S M T W T F S S 1 2 3 4 5 1 2 3 4 5 6 7 1 2 1 2 3 4 6 7 8 9 10 11 12 8 9 10 11 12 13 14 3 4 5 6 7 8 9 5 6 7 8 9 10 11 13 14 15 16 17 18 19 15 16 17 18 19 20 21 10 11 12 13 14 15 16 12 13 14 15 16 17 18 20 21 22 23 24 25 26 22 23 24 25 26 27 28 17 18 19 20 21 22 23 19 20 21 22 23 24 25 27 28 29 30 29 30 31 24 25 26 27 28 29 30 26 27 28 29 30 31 31 July september M T W T F S S M T W T F S S november 1 2 3 1 2 3 4 M T W T F S S 4 5 6 7 8 9 10 5 6 7 8 9 10 11 1 2 3 4 5 6 11 12 13 14 15 16 17 12 13 14 15 16 17 18 7 8 9 10 11 12 13 18 19 20 21 22 23 24 19 20 21 22 23 24 25 14 15 16 17 18 19 20 25 26 27 28 29 30 31 26 27 28 29 30 21 22 23 24 25 26 27 28 29 30

20: Dinaane Debut Fiction 14: Koop ’n Afrikaanse Boek Dag 7–11: Open Book Festival Cape Town Award shortlist Attracting top writers and an audience www.jacana.co.za/awards/dinaane-debut- 15–31: Edinburgh International from across the world to make a fiction-award Book Festival sustainable contribution to our future Bringing together 800 writers and thinkers by building a love of reading and books 29–30: African Education Week from across the planet to rub shoulders among the youth of Cape Town. Johannesburg with the audience. www.openbookfestival.co.za Brings together educational professionals Email: [email protected], to evaluate and discuss educational www.edbookfest.co.uk October institutions’ needs. South African Literacy Awards Tanya Jackman: tanya.jackman@spintelligent. 29–31: SA Booksellers Annual shortlist com, www.educationweek.co.za Conference Cape Town Ingrid Jonker Prys wenner Bringing booksellers from around the Jan Rabie Rapport Prys kortlys July country together to discuss matters of Dinaane Debut Fiction Award 8–10: Breyten Breytenbach Boekefees general interest and identify concerns in winner Montagu the industry. www.jacana.co.za/awards/dinaane-debut- fiction-award 11–16: Vryfees Volksblad Kunstefees September Bloemfontein 1–4: Jozi Book Science Stadium, 19–23: Frankfurt Book Fair www.vrystaatkunstefees.co.za West Campus, Wits University The world’s largest trade fair for books The Fair is co-hosted by Khanya College aims to advance international networking 29–31: SA Book Fair Johannesburg and Wits University. within the book industry and to make the A celebration of books, reading, writing www.jozibookfair.org.za industry’s practices more professional. and authors, with special attention given www.buchmesse.de to current issues as well as the breadth 5–7 (TBC): Writers & Publishers and depth of South African publishing. Workshops 26–30: BookBedonnerd www.southafricanbookfair.co.za Booktown Richmond 8: International Literacy Day 10th Anniversary Celebration including August www.unesco.org/en/literacy SA’s first Medical Humanities Literary 26–28: The Eastern Cape Book Festival. Festival Port Elizabeth 9–10 (TBC): Indie Book Fair A smart, diverse and educational event. A celebration of independent writing, November Selome: [email protected], www.facebook. publishing and distribution. South African Literacy Awards com/EC-BOOK-FEST-417840685018607/ Clare-Rose Julius: 011 791 4561 winners Jan Rabie Rapport Prys wenners 26–28: Midlands Meander Literary 5–11: National Book Week Festival Howick Organised by the South African Book Development Council, this well-known 13–19: World Library and Information campaign aims to spread the love of Congress Columbus books and reading to every corner of The international flagship professional and South Africa. trade event for the library and information www.sabookcouncil.co.za services sector. Josche Ouwerkerk: [email protected], conference.ifla.org

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Bookshops in focus »

Any interesting stories about your store? • Go on Showroom visits Wilstan Book Supplies We consider ourselves experts on • Use the Media which is both printed Unit 13, Business Park, library material. Our bread and butter and online. Princessvlei Road, Diepriver, Cape Town. is supplying all types of library books What do you most enjoy about being a Operational since 1 June 2003. to schools, municipal libraries and the bookseller? Independent. Department of Sport, Arts and Culture in • Reading, reading and more reading! How did you get into the book selling six provinces of South Africa. • Meeting the needs of customers and business and acquire your own store? What characteristics do you think dealing with librarians and people I worked for Biblionef SA and saw an a person needs to be a successful in general. Providing an excellent opportunity to start my own business. I bookstore owner? What has been the and varied service to clients which received a lot of support from the Bulpin key to your success? includes schools, Local Municipalities, brothers (owners of Readers Warehouse I enjoy what I do. I also have good libraries and other bookstores. and Topline Book Distributors) in the support structures. The trust of my • Surfing the net and finding the most beginning and were given valuable advice clients and support of my suppliers unusual book on a particular topic. by various librarians and particularly makes matters much easier and pleasant. These include not the ordinary run of Deputy Director Theresa, Department My key to success, I think, is not to the mill kind of books. Sports, Arts & Culture. I started doing be greedy. Be honest with your clients • Keeping abreast of new titles, current marketing for RIC Publications at and suppliers. books on the market – supply on schools. I worked from my home in What’s been the biggest surprise about demand. and as the business expanded running a bookstore? • Dealing with various suppliers, I employed Vernon Thomas to work Enjoying the loyalty of my staff and negotiating prices, visits both locally with me. Currently Wilstan Book great support of my clients over the past and internationally. Supplies has five permanent staff 13 years. • Maintaining a professional members and works in six Provinces Bookseller: Peter JR Williams, 021 706 7818 relationship with clients and suppliers. of South Africa. • Travelling around South Africa. What is a typical workday for you? • Meeting new people, making friends I devote 8 hours per day and 7 days a Best Books and beautiful memories. week to my business. 1368 Chris Hani Road, Avoca, Durban Any interesting stories about your store? A typical workday: Checking mail, Operational since 1995. Independant. The fact that we have grown to become meetings with Publisher representatives, How did you get into the book selling a stock holding bookshop keeping new, dealing with staff issues (Wilstan Books business and acquire your own store? relevant and interesting material. have five permanent staff members) I had worked for a bookstore many What characteristics do you think sourcing new clients, dealing with years ago and fell in love with the world a person needs to be a successful difficult request for quotes, etc. of books and bookselling. I had often bookstore owner? What has been the How do you make your book selection? thought of having my own bookstore. key to your success? I have representatives of Publishers Hence, my determination drove me • Patience coming to my office monthly. I am also to working from home. It started with • Curiosity guided by my client’s request lists. myself and a tele fax machine. • Interest in books What is the all-time best seller in What is a typical workday for you? • I enjoy doing what I do your store? This varies for hectic to more hectic days. • Always remember, “Life is like a In 2015 the 3 top sellers were: When I am in the office, it is dealing with book. Some chapters are sad, some 1. Bloudruk vir die liefde by Susan clients, suppliers and books online and are happy and some are exciting, but Pienaar, 375 copies, Satyn imprint of telephonically. The nature of somedays if you never turn the page, you will NB Publishers are defined by book selection, deliveries never know what the next chapter has 2. My redder my beminde by Malene or visiting Librarians, vendors, sourcing in store for you”. Breytenbach, 372 copies, Hartklop and servicing buyers. What’s been the biggest surprise about imprint of NB Publishers Some days are spent travelling to running a bookstore? 3. Middernag Musiek by Amelia clients. These trips are a breath of fresh air Everyday is a surprise with new queries, Strydom, 368 copies, Satyn imprint of since I enjoy long road trips. Sometimes new people, new books and new NB Publishers an exhibition of books or deliveries of entrepreneurial ideas What do you most enjoy about being books ordered are taken to libraries or The pay cheque at the end of the a bookseller? university campuses. Often the workday month is the greatest surprise. On a I enjoy finding that title which is out of extends to my home after hours. serious note the satisfaction of ordering, print, by contacting authors, publishers How do you make your book selection? supplying, being selected and delivering or getting it from another country. I • Meet with publishers or represen­ books to clients and seeing them on love the interaction with my client’s and tatives from publishing houses library shelves is the greatest joy! giving them excellent service. • Visit Publishers websites Bookseller: Rajendra Rabbikissoon

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The Year of the Bookshop Trends in 2015 By olinka nel

Booksellers, by nature of their profession, star chef. The result of this world first: a 38% R23. Considering that UK titles make up often find themselves at the forefront increase in book sales this January. Bargain 40% of book sales in SA, this is a calamity of of cultural change. What then do the Books continued their expansion to every note. There were other shocks throughout trends in 2015 tell us about ourselves? In corner of the country, with new shops at the year: CNA, once the only port of call a nutshell, South Africans are a mindful, Baywest, Mall of the South, Water­crest and for many readers, reduced their footprint meat-loving nation, tired of racism and Waterfall. Sales of South African books further. Legendary mail order company concerned about the future. The success of saw a clawback to 2012 levels after three Leserskring called it a day. Kalahari merged Tim Noakes, Johanna Basford, Eusebius years of steady decline. The Book Lounge with online rival Takealot, the latter McKaiser and Justice Malala attests to this. again did us proud with a spectacular promptly raising eye­brows in the trade They’re also fiercely proud of anything line-up for the Open Book Festival, while with below cost deals to make cus­tomers and anyone homegrown (Elon Musk), are the Fransch­hoek and Kingsmead Literary happy and high street booksellers mad. nostalgic for the past (Jan Smuts), and Festivals recorded their highest ever book Importantly, 2015 was the year the believe in the power of sequels (Mountain sales. Festive season sales were up too. trade was forced to take a long hard look in Shadow, Go Set a Watchman). Above all The year we got our mojo back, then? the mirror and ask ourselves if we are doing they are loyal fans (Ikarus), but they do Almost. Booksellers all relate the immedi­ enough to ensure our future in a diverse like a bit of excitement on the side (Grey). ate hush in malls that followed the firing society eager for representation. Only the Physical book sales last year soared by of the finance minister. Many budgets publishing schedules of 2016 will tell. 14%. Range sales increased by 13%. were missed thanks to a Christmas spirit Exclu­sive Books completed the transfor­ stolen overnight. The average cost of books Olinka Nel is the SA Booksellers General Trade ma­tion of their flagship Hyde Park store increased by 12% in December, while the Chairperson and the General Manager of Procurement into the hottest new gathering place for the currency plunged by 28% to the British at Exclusive Books. Johannesburg elite, complete with Michelin Pound year on year, declining from R18 to

Cometh the Hour Rebound How to Have a Good Day I Quit Sugar: Jeffrey Archer Aga Lesiewicz Caroline Webb Simplicious Global release: February 2016 February 2016 Sarah Wilson 25 February 2016 February 2016

The Forgetting Time A Different Kind The Storyteller’s Secret Own Your Space Sharon Guskin of Daughter Carmine Gallo Nadia Bilchik & Lori Milner March 2016 Maria Toorpakai March 2016 March 2016 March 2016

For publicity contact: Laura Hammond at Find out the latest news: [email protected] or call 011 731 3440. Visit our website to sign up to our mailing list to receive newsletters and win great prizes. panmacmillan.co.za

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Meer as net ’n skrywer Chris Barnard

Die bekroonde skrywer Christian Johan Barnard (Chris) is gebore op “Oor Chris Barnard is daar te veel om te sê vir ’n 15 Julie 1939. Perte siekte veroorsaak dat Chris op ’n jong ouderdom, nog paar koerantwoorde. Hy was een van die kerns voordat hy kon lees, vir twee jaar in waarom Sestig gekristalliseer het. Maar as mens en gips moes lê. In hierdie tyd het hy aan vriend was hy selfs meer. En om die draer van soveel sy “verbeelding verslaaf geraak” en verskeie stories uitgedink (Rooi Rose, gedeelde herinneringe oor ’n halfeeu, soveel gedeelde 29 Desember 1999). Dit is egter eers vertroulikhede en vrese oor skryf en menswees te sien in sy hoërskoolloopbaan wat sy stories wegsterf uit jou late bestaan, is ’n hartseer wat jy nie meer as net gedagtes raak, en toe hy ’n gedigwedstryd van ’n jeugtydskrif wen, kan deel nie. Vir Chris kon jy die seerste en die diepste was daar geen keer aan sy verbeelding vertel en dit sou daar bly, want hy’t jou menslike swak­ nie. Sy eerste boek, Bekende onrus is hede gerespekteer – soos jy syne. Al wat ek eintlik wil gepubliseer toe hy slegs 22 jaar oud was. Van sy ander bekende werke sluit in sê, is ‘Dankie, ou Chris. Dankie.’” Duiwel-in-die-bos (kortverhale), Mahala PG du Plessis (Die Burger, 29 Desember 2015) (roman), Moerland (roman) en nog meer. “In sy leeftyd het Chris ’n beduidende invloed “My goeie vriend was gehad op die Afrikaanse “Barnard sal vir altyd voor die enigste skrywer wat letterkunde. Hy was deel in die ry van ons letter­ in daardie tyd oor die van die literêre beweging kunde staan. Sy woorde hart van Afrika geskryf die Sestigers …” sal blý styg, soos ’n goeie het. Sy begrip en gebruik vlieër, en hy hoef nie op van Afrikaans was boon­ Sy talente het vinnig uitgebrei toe hy sy pa te gewag het om dit tydens sy studentejare by die Universiteit op byna abnormaal van Pretoria betrokke raak by toneelspel; vir hom te maak nie. Hy’t goed. […] Chris was as voorsitter vir die groep, akteur self dit ­alles sélf gedoen. Dis benewens skrywer ook en ook entoesiastiese ondersteuner. Hy hartseer vir my en Rosalie skryf verskeie radiodramas en draaiboeke ’n leser wat kon raad gee waaronder Die rebellie van Lafras Verwey om te weet hy’s liggaamlik soos min met ’n verhaal (radiodrama) en Die storie van Klara nie meer by ons nie. Ons wat nie wou ‘werk’ Viljee (film). diepe meegevoel met sy In sy leeftyd het Chris ’n beduidende nie. Ons treur oor jou, invloed gehad op die Afrikaanse vrou: sy filmwerk in same­ Chrisjan. Rus sag.” letterkunde. Hy was deel van die literêre werking met haar, soos beweging die Sestigers wat vernuwing Abraham de Vries Fiela se kind, sal ons bybly.” (Die Burger, 29 Desember 2015) ten opsigte van die temas van Afrikaanse literatuur bevorder het. Hy wen ook Adam Small verskeie toekennings waaronder die (Die Burger, 29 Desember 2015) CNA-, Hertzog- en WA Hofmeyr prys vir sy romans en dramas. Chris laat ’n leemte in die Afrikaanse letterkunde en filmbedryf toe hy op “Die dood van Chris Barnard is ’n groot verlies vir die 28 Desember 2015 sterf aan ’n hartaan­ Afrikaanse prosa. […] ’n Uitsonderlik geskakeerde loopbaan, val. Huldeblyke het sedert sy dood uit verskeie oorde ingestroom. ’n Sestiger en veral ’n romanskrywer na wie ’n mens by herhaling kan terugkeer.” • Chris Barnard (1939–2015), by Erika Terblanche, Joan Hambidge (Die Burger, 30 Desember 2015) 8 Jan 2016, www.litnet.co.za

20 general trade << back to contents Study Guide

THE BLUE BOOK SERIESS

C the blue book series is back!

M

Y Study Guides for Senior Phase Mathematics CM 9781431050048 Mathematics for the Senior Phase: Numbers, Operations and Relationships MY 9781431050055 Mathematics for the Senior Phase: Patterns, Function and Algebra

CY 9781431050062 Mathematics for the Senior Phase: Space and Shape 9781431050079 Mathematics for the Senior Phase: Measurement MY 9781431050086 Mathematics for the Senior Phase: Data Handling K

Studiegidse vir Senior Fase Wiskunde 9781431050093 Wiskunde vir die Senior Fase: Getalle, Bewerkings en Verwantskappe 9781431050130 Wiskunde vir die Senior Fase: Datahantering 9781431050123 Wiskunde vir die Senior Fase: Datahantering 9781431050116 Wiskunde vir die Senior Fase: Ruimte en Vorm 9781431050109 Wiskunde vir die Senior Fase: Patrone, Funksies en Algebra

English Grammar for the Senior Phase 9781431050147 English Grammar for Senior Phase

Literature Guides for FET Phase 9781431050253 Die Laaste Karretjiegraf 9781431050260 Die Kruppel engel 9781431050277 Droomdelwers 9781431050291 Dreaming of Light 9781431050307 Sophiatown 9781431050314 Far from the Madding Crowd 9781431050321 Tsotsi 9781431050376 Things fall apart 9781431050383 Macbeth: Shakespeare for South Africa 9781431050406 Shakespeare 2000 Merchant of Venice

011 731 3300 011 731 3535 [email protected]

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Membership benefits What we do for you By Samantha Faure

The SA Booksellers Association would like to thank our members for their long- term support and commitment to the bookselling trade in South Africa. The Executive and the office administrator works hard to ensure that your member­ ship fees are put to good use and to ensure that all our members experience the benefit of being a member of the SA Booksellers Association. Please do get in touch with us should you like to give us any input / requests. Herewith a reminder of some of the Membership Benefits: • Member of a known professional body • Access to important industry information www.sabooksellers.com • Being part of a body that has a collective voice to address industry issues/threats • Access to key stakeholders that the Association is a member of i.e. South African Book Development Council • A platform to take part in industry events i.e. World Book Day • Bookmark can be used as a platform to profile your bookstore/business • Reduced advertising rates in Bookmark and on the SABooksellers The outcome of this session will be World Book Day website for members communicated to members accordingly. The SA Booksellers Association last year • Member information available on piloted a very successful WBD campaign SABooksellers website which has seen “The SA Booksellers and this year we would like to grow the a consistent increase in the number of initiative. We will be offering the official visitors. Please use your email address Association last year piloted WBD books as per the UK campaign for and your SA Booksellers membership a very successful World Book R25 per book in SA Bookseller member number to check your company stores nationwide. details and fill out your profile as Day (WBD) campaign and this Members are please to get in touch completely as possible. year we would like to grow the with the SA Booksellers office in order initiative. We will be offering to be involved. Contact Samantha@ Some highlights of 2015 sabooksellers.com • Submitted a response to the Copyright the officialW BD books as per All books that are bought for this Amendment Bill the UK campaign for R25 per campaign should be donated to the WBD • Submitted a response to the One Book book in SA Bookseller member beneficiary, Nal’ibali. Donation bins will Policy to the DBE be provided for this purpose. • Invited members to participate in stores nationwide.” a World Book Day event “Book Donation Drive” Looking Forward The SA Book­sellers office has • Southern Region Breakfast held in July, • Next Retail Book Industry Survey to moved. The new office address is: with guest speaker Prof. Tim Noakes be done No. 29 Golf Course Road, Sybrand • Annual Conference held in August – • General Trade Sector to be looking into Park, Rondebosch, 7700. engaging discussions and guest speakers Returns Policy and SA pricing policy The new telephone number has not • Executive Members had a strategic • World Book Day yet been finalized, so please contact workshop to look at threats, oppor­ • Explore a professional bookselling the office via email in the meantime: tunities, key priority areas affecting course [email protected] members and the book industry. • Participation at SA Book Fair

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South African Library Week 2016 #libraries4lifelonglearning By Nikki Crowster

South African Library Week (SALW) 2016 is upon us being launched on 11 March in KwaZulu-Natal by the Deputy Minister of Arts and Culture and celebrated up to Human Rights Day on 21 March, the anniversary of the massacre at Sharpeville of 69 people who gave up their lives in the fight for fundamental human rights to life, equality and dignity. SALW, initiated in 2001 by the Library and Information Association of South Africa (LIASA), the professional body for South African library and information practitioners, partners and other interested parties, is a memorial period that dovetails with these rights by underscoring another: that of access to freedom of information as recognized by the national Bill of Rights. equitable and prosperous society which transformation: ‘Educate Yourself @ Imagine having a gold mine within embraces global citizenry as outlined in your library’, ‘Develop @ your library’, your reach and reasonable access to its this perspective requires among other a ‘Free your mind – Read’. treasures. There are restrictions such as changed skill set. The 2016 SALW theme • Support of national imperatives: the need to return these after a set period #libraries4lifelong­learning (conceptu­ ‘Libraries: Partners in Learning, but the treasures may be consumed alized in June 2015) responds accordingly. Nation Building and Development’. during this time or even on site; in either The theme #libraries4lifelong­ case, the treasures are not used up and learning presents a holistic view This theme in particular augments the remain available to everyone. You are of learning that is purposeful and core approach the libraries’ contributions enriched by these to your desired level continuous, is not constrained to the to society are amplified through partner­ but for those less in the know about formal sector, can overcome historic ships. An African proverb that is over­ the potential of this resource, staff are legacies and be transformative. Methods worked without its fundamental truth available to advise on optimal use. that underpin this perspective develop in having been distilled advises ‘if you want Why would you not take up this offer? individuals the skills to acquire relevant to go fast go alone; if you want to go far go Libraries offer resources that could information and from there to actively together.’ Booksellers, authors, publishers transform individuals and the nation and independently create knowledge. and anyone else with an interest in the yet, are mired in pejorative stereotypes, Innovation – shaping products and library, its content and infrastructure are admittedly of their own doing at times, services from acquired knowledge – is invited to renew, strengthen or engage are severely undervalued and ignored as a logical follow through that potentially with LIASA and libraries. another conduit to everyday information adds to the growth of the economy and More than two decades after libera­ pertaining to many walks of life. On leads to social improvement as envisaged tion our country remains characterized the other side, these spaces hum with in the NDP 2030. In all of this, well- by divisions. Lifelong learning provides activity as scholars and other people resourced libraries are seen to be a key opportunities to dissolve boundaries from many walks of life use the materials support structure. that may be in place among traditional in all formats, internet, services of the Past SALW themes point to the sectors: education, the labour market librarians and community information. diverse and complex roles libraries play and industry; or, other facets of society Libraries use SALW to market their in society: whether these are regional/geographic, services, raise their profiles and show • Responsiveness to global and socio-cultural or political. Through the their congruity with present day society. political changes: ‘Celebrating use of library services and resources Advocating on the issues relating to libraries in 20 years of democracy: people obtain insights to the ways libraries to national government that check in @ your library’. of others which is hoped will lead to recognize this as a national week escalates • Responsiveness to global understanding and tolerance. at this time. Libraries demonstrate the technological changes: ‘Connect relevance within national visions such @ your library’ and ‘From local to Nikki Crowster, LIASA PRO as the National Development Plan Global @ your library’. 082 822 2120, [email protected] (NDP) 2030. Restructuring to a more • Reading as a key component of

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Education in South Africa The disparities

Development in and access to ICT Which re-iterates what we are seeing in retailers.” Their mission is to “become the hardware and software is expensive. South Africa with a lot of digital resources primary source of supplementary funding Prohibitively so for the majority of the being developed by the education publish- for educational institutions within South population. As a result, students turn to free ing community that aid and abet the use Africa in the next three to five years.” resources as and when opportunity allows. of physical textbooks in the classroom. On the other end of the spectrum, This situation presents a particular con- South Africa is still grappling with Digital advances in how children are umdrum to the local education publishers how best to produce and distribute these educated in the high end private schools who need to service learners from two very physical textbooks as the government, in presents a whole new set of difficulties. different sides of the spectrum as well as all an effort to bring down the cost of books One that will become more of an issue in those in the middle. The needs of a private in an already largely subsidized education the future will be privacy and security. school in the Western Cape for example system, looks to central procurement and The use of digital learning materials are very different to those of a small rural distribution models, a concept that levels a has great advantages for pupils, because community school in KwaZulu-Natal. body blow at the existing trade and raises they are better tailored to the individual Pearson Education, the world’s largest concerns around monopolistic tendencies. needs and wishes of the student. As education company, with a presence in There are many different initiatives pupils log in and identify themselves, the over 70 countries, states on its website that that look to getting technology out to the teacher / parent has a constant overview of “South Africa has its own unique challenges children that need to access it. Mobile what each pupil has done with the subject and educational requirements, and by libraries are popular and effective. One matter and what the results are. In this way, playing an active part in the country’s of the more recent initiatives is a mobile, the teacher gains a better insight into the education system, we understand this well.” solar-powered, multi-purpose IT unit development and progress of pupils. For The company has been much in the that “aims to bridge the digital divide these educational purposes, the personal news lately with the head office in the for learners from vulnerable and rural details of pupils are being processed. U.S. announcing a second major restruct­ communities.” It was launched in Cape It is important that the personal ure involving 4000 job cuts, warehouse Town by Deloitte Belgium, in partnership details of children are treated with due closures and back office systems overhauls. with non-profit organisations, Close the care and attention. For this reason, edu­ It will cost the company £320m in the next Gap and Langa-based Brothers for All. ca­tional publishers in the year but lead to savings of £350m by 2017. “Technology is fast changing the face have entered into a privacy agreement to Speculation has been rife about of education. Learners today not only have ensure that schools stay in control of the the influence of ICT in the prolonged computers to help them with schoolwork, data related to their students. downturn of its key U.S. businesses. John they also use the Internet for research A relatively new and very successful Fallon, Chief Executive of the company, while teachers use technology to enhance online solution that aims to help students, however rejected suggestions that Pearson lessons. Yet, very little ICT infrastructure teachers and parents and can be found at was threatened by the increasing role of exists in vulnerable communities. Through www.worksheetcloud.com, is an online digital technology in teaching and testing. the DigiTruck, Deloitte Belgium hopes to repository of worksheets based entirely A recent panel discussion hosted by the positively impact the education of learners on the South African Curriculum and Brazilian Chamber of Books highlighted in rural communities with technology,” Assessment Policy Statements (CAPS) the different perspectives and expectations said Olivier vanden Eynde, Director at curriculum. Worksheets are categorised that publishers, teachers, and students Deloitte Belgium/The Netherlands and by grade and topic, making it easy to find each have for use of the digital book in Founder and MD of Close the Gap. relevant content. The system is “cloud” the classroom. Similarly to South Africa, The project is aligned with the National based, so though children can access their the use of digital resources is restricted to Development Plan (NDP), which is gov- work from any computer or mobile device a small number of schools in Brazil. ernment’s strategic vision for the country via their log in details, each child must by The panelists made the following that calls for corporate South Africa to default build up a comprehensive profile observations: promote employment and education. over the many years of school life. • Publisher: The rapid obsolescence of Another interesting initiative we came devices, platforms, and operational sys- across recently is the 4real Rewards and • www.worksheetcloud.com/how-it-works/ tems creates difficulties for publishers. Loyalty Programme, which at first looked • Netherlands privacy agreement between educa­ tional­ • Student: Much of the digital resources dubious as most rewards programmes publishers and schools, www.internationalpublishers.org used in the classroom are not digital do. The company has big plans though • www.4realrewards.com books. Instead they take the form of and has signed up quite few of the larger • The DIGI TRUCK – Mobile IT Unit makes it’s first stop at VUB Campus, close-the-gap.org platforms, social networks, and other retailers. Originally aimed at students, the • Three Visions of the Digital Book for Education – A multi-media. company’s vision is to create “a national Report from Brazil, www.internationalpublishers.org • Pearson chief brands critics ‘naive and ignorant’ as • Teacher: We believe in the harmoni­ village of retail partners, where cardholders company cuts 4,000 jobs, www.telegraph.co.uk zation of print and digital. We do not are able to shop, earn cash-back, raise • Pearson Internal Magazine, za.pearson.com have plans to abandon print literature. funds for education, as well as support the

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In discussion with the DBE Finding a way forward By Hentie Gericke

The SA Booksellers Association Education Chairman Hentie Gericke and Eastern Provincial Budgets 2015/16 2016/17 To be provided Region Chairman Sydwell Molosi recently 2 bn attended a meeting with the Director- 1,8 bn General and officials of Department of 1,6 bn Basic Education (DBE), The Publishers 1,4 bn Association of South Africa (PASA) and 1,2 bn African Publishers Association (APA). 1 bn The Statistics South Africa, General 800 m

Household Survey, 2002–2011 report on R 589 765 000 R 612 022 000 “lack of books as problems experienced 600 m R 487 637 000 776 000 R 512 R 1 787 458 000 R 1 787 458 R 1 889 617 000 R 346 245 000 R 346 245 R 364 942 000 at schools” showed that in 2011, six / billions in millions Rands 400 m R 1 392 000 R 1 313 000 000 percent of learners nationally indicated 200 m R 61 357 000 R 62 437 000 0 they had experienced a shortage of books Eastern Free Gauteng Kwa Zulu Limpopo Mpuma- Northern North Western compared to 21% in 2002. Present stats Cape State Natal langa Cape West Cape from provinces shows that universal coverage is at 95%. The DBE aims to spend no more “The move towards core process will put increased pressure on the than 15% of annual LTSM spend on top textbooks per subject and already strained economy. HEDCOM has ups depending on the success of book recommended that the present catalogues retention in schools. grade has already been be retained for another five years. recommended by the Council The move towards core textbooks State Publishing – Textbooks of the Education Ministers per subject and grade has already been In addition to the LTSM already produced recommended by the Council of the over the years, the DBE has developed a (CEM) although the DBE will Education Ministers (CEM) although the plan for the State to develop, print and sit down and consider going DBE will sit down and consider going deliver its own textbooks to schools. Most from eight books to three or from eight books to three or four books important textbooks developed to date are: instead of one. • Grade 10 –12 Mathematics four books instead of one.” Budgets will be under pressure. A • Grade 10 –12 Physical Science maxi­mum of 15% will be allocated to • Grade 10 –11 Maths Literacy • Grades 1 – 3 Life Skills workbooks and top ups each year. 30% of the LTSM • Grade 4 – 6 NST • Grades R workbooks in all languages. budget should be used for Library resourc­ • Grade 4 – 9 Mathematics ing going forward and the balance of 55% • Grade 7 – 9 Natural Science The State will not take over the role of for supplementary materials and e-LTSM. • Grade 7 – 9 Technology producing learning materials to the The workshop resolved to establish • Grade 1 – 3 Graded Readers. exclusion of publishers. DBE assured two task teams for the following purpose: those at the meeting that they will not • Collaboration: To investigate State Publishing – Workbooks go the full state publishing route as they and make recommendations on Over and above the development of cannot publish all the books required. areas of colla­boration between the textbooks, the DBE has since 2011 been The current life span of a textbook is DBE, Booksellers and Publishers developing, printing and distributing five years, which historically fitted in in addressing key chal­lenges in Grades 1– 9 workbooks to schools. with the National Catalogues Time­ education in South Africa. Subsequently, the department has frames. The last tranche of the phased-in • LTSM costs: To investigate and make expanded the workbooks project to implementation of the Curriculum and recommendations on cost effective Grade R. For the 2015 academic year, Assessment Policy Statement (CAPS), ways of dealing with high LTSM costs. a total of 56 million workbooks were namely, the Grades 7–9 and 12, was The focus should be on high costs of printed and delivered to 23 760 schools. implemented in 2014. The academic year commer­cially produced textbooks, These workbooks are as follows: 2014, therefore, saw a complete overhaul pricing, distribution, durability, • Grades 1 – 6 Home Language of textbooks for grades 1–12. Given the quality of books etc. Sydwell Molosi workbooks in all languages Department’s goal of providing a textbook and Hentie Gericke will represent SA • Grades 1 – 3 Mathematics workbooks for every learner for every subject in the Booksellers at the proposed forum. • Grades 4 – 9 Mathematics in English schooling system, coupled with the cost of

and Afrikaans providing these textbooks, it has become Hentie Gericke is the Education Chairman of SA • Grades 1 – 6 First Additional essential to reassess the timeframes of the Booksellers Association. Language workbooks in English National Catalogues. A new catalogue

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Opportunities and challenges for educational booksellers E-books and digital products By ALAN VESTY

E-learning content is now available in via a hosted online store solution. Some Educational softwaredeployed by many forms. This article attempts to sur­ publishers accept orders for e-books CD-ROMs, flash drives or other portable vey what is generally available and what from booksellers in a similar fashion storage devices designed to be installed can be sold by educational booksellers in to how they accept and process print on desktop/laptop computers or servers. South Africa. book orders, but this practice appears Bookseller: Can I sell this category to vary widely between such publishers. of educational software? Yes. It is worth E-books: These are books that are pub­ You should also establish which formats checking what software licences are lished in a digital format and readable on are available, whether the e-books are available (e.g. institutional or single user). compa­tible electronic devices by means of standard or enhanced editions and what reader software. These books may or may sort of licenses apply. Encrypted satellite broadcasts and not contain copyright protection (DRM community TV channels: These are or digital rights management) and may Apps: Mobile applications are software dedicated educational television channels have printing restrictions. There are many programmes that are designed for use on such as Mindset Learn. The writer is different e-book formats: some of the most devices such as tablets and mobile phones. not aware of any reseller options for common formats used by commercial Educational apps can include dictionaries, this category. publishers currently include secure PDF, interactive grammar tools, maths games EPUB and Kindle. Enhanced e-books and puzzles and much more. Wearable tech: Some of the latest can include embedded media, interactive Bookseller: Can I sell Apps? Gener­ first-generation smart watches designed content and animations, thus distinguish­ ally not. Most Apps are usually sold specifically for children already incorporate­ ing themselves from their ‘flatter’ cousins direct to consumer via online App stores some educational software. These would which are essentially standard books such as the Apple iStore and Google be sold like any other retail product. behind glass. Features such as highlighting, Play store. However, Snapplify offers note making, bookmarking, search tools a solution for selling and distributing Selling digital products is not the same and adding of hyperlinks are regarded as apps that have been loaded to its content as selling print products. There are a basic functionality. Educational e-books repository by App publishers. number of different consider­ations to can now be purchased as perpetual access take into account, including the need e-books (which refers to the right to Web-based resources: These multi­ to provide appropriate and accurate ongoing electronic access to the purchased media resources can include text, images, technical advice and possibly also support material, similar to buying a print copy) or video and audio – both pre-recorded to both individual and institutional via licensing; where access to the e-book and streamed live content that can bring customers, who themselves are operating ceases on expiry of a license agreement teachers, lecturers and tutors into distant in unfamiliar new territory. Additional (e.g. a one or two year license). E-books classrooms and desktops all over the investment may also be needed by book­ which contain DRM link access to the planet. This plethora of free, freemium sellers in tech­nology and infrastructure, book to a specific identity – this means that and premium digital content is contained training and recruitment of appropriately- a school cannot simply retrieve e-books within, curated and distributed via a wide skilled sales staff. from outgoing or promoted learners at variety of channels including websites, There can be no doubt that imple­ the end of the year and redistribute these social media channels, forums, blogs, men­tation, experimentation and books to the next year’s intake as they do torrent sites and Wikis, as well as via adoption of e-learning solutions is with the print editions. membership sites, learning platforms and occurring all around South Africa and Bookseller: Can I sell e-books? Yes. A MOOCs that contain content which is elsewhere on the continent – albeit at number of educational publishers that are only accessible to registered users. many different speeds, and with varying active in the South African market make Bookseller: Can I sell web-based degrees of confidence. use of outsourced digital distribution resources? Premium site content that Those booksellers that can offer solutions such as that offered by On the requires a login to access it can be sold sound and comprehensive advice as well Dot’s My Studies platform and via digital and granted by redeeming a voucher as a range of print, digital and blended publishing solutions provider, Snapplify. code online – in much the same way product solutions to their institutional Firstly, the publisher must have added that airtime or electricity vouchers are customers, (who themselves are also their e-books to these distributors’ content redeemed. The publisher would need to trying to master new ways of teaching repositories, and the bookseller must have have pre-issued and sold voucher codes with this technology) will likely have opened the necessary retail accounts with to the retailer, who in turn sells these a distinct edge over retailers focusing these distributors. Options include website to their customers just as they would purely on product sales. integrations that allow a bookshop to sell other retail products. These codes may and fulfil e-books directly from their own be contained within sealed or specially- Alan Vesty is the Digital Marketing Manager at the e-commerce enabled website, or to access coated branded packaging to aid retail African Branch of Cambridge University Press. an online voucher generation tool, or sales and prevent tampering.

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Academic bookselling In the digital age By Melvin Kaabwe

In academic bookselling for higher edu­ CRM that includes apps like WeChat just 5410 Gigabits per second five years cation, we have some of the most very where true multi-media connection to a ago and now it is in excess of 36000 Gb/s. well-informed Customers with regards to Customer can occur seamlessly. The price of web-enabled basic technology and especially the internet as The result of good campaigns is to keep feature phones with social media apps a resource. Customer’s loyalty. There are also some is under R200 while entry-level fully- Some of our best Customers are exciting LBS or location based services fledged smart-phones and tablets are now computer science students who will gate- technologies that are now available. under R1000. crash our website just to critique. Growing a Customer base comes If we look into Arthur Goldstuck’s But seriously, the fact that people can before keeping a Customer loyal so e-Commerce “Digital Participation Curve”, compare prices and delivery options in the different methods are used to first attract it puts a five year evolution on a typical friction-less environment (no salesmen to Customers to the brand. Fortunately, with internet user’s progression from basic influence a purchase) such as cyber-space a strong physical footprint in Southern internet use (mostly nascent use like for means that selling textbooks is subject to Africa, traditional advertising and peer- WhatsApp/BBM) to buying online with a much tougher competitive forces. to-peer offline campaigns attract new financial instrument at the end, we can see Clear, concise and direct offers must Customers more effectively. the benefit of more Customer’s choosing be presented or else share of mind (and Online growth is dependent on the to look for deals and buy online. To be share of wallet) can be lost in a fraction size of one’s Google AdWords budget! sure, some Customers have not had a of a second by comparison websites or Unfortunately many booksellers cannot choice except to adopt online purchasing Customers who can open multiple tabs compete with behemoths of the industry as it is the only option provided by certain on their browsers. such as Amazon when it comes to slick institutions for study materials including Van Schaik Bookstore has actively advertising online. The slow demise of schools that have hyped tablets as part pursued digital marketing in its various alternative search engines like Bing from of their market differentiator. Due to the forms and migrations. I say “migrations” Microsoft further entrench a Google current market instability however many because Customers and potential monopoly in online search and advertising. Customers are more cautious of offers, Customers move from social network Mobile is of-course the key channel scams and promises that are presented to social network as their needs change for this generation of Customers who online. In this context, it is incredibly or some networks die out. have the prescient power of the ancient pertinent for booksellers to behave with It is critical for a retailer such as Oracles in the palm of their hands. the utmost ethical considerations and bona ourselves to be close to the communities So most customers will search on fides. The safe-guarding of any Customer we serve. The higherEd student commu­ the search engine to find what they need information and the use of encryption / nity is especially prone to hype-cycles before proceeding to the web store. secure networks is, therefore, a newer related to aspirational needs. SEO techniques are used but they are consideration for risk management. In fact we were on places like Mixit not the “silver bullet” that some vendors Sales figures have grown in double- and BBM to ensure that we are reachable believe. digits year-on-year. to our constituency by whatever avenue In fact, some mobi-sites are not even Much has been said about online is convenient for them. ranked in the search engine algorithms. players like Amazon moving from In SA, 61% of all web page views occur More useful in attracting a Customer is digital to physical stores, however, what on mobile phones according to Simon a comprehensive web-content strategy is often missed in the excitement is that Kemp. This is growing year-on-year combined with good UX design driven Amazon is exploiting reams and reams of whereas laptop/desktop use is in decline. by a thorough understanding of website online data that it has captures from its More so, according to GSM statistics, is analytics and offline behaviour. Customer’s choices to create unique user that mobile phone connections exceed Van Schaik has an e-commerce experiences in the off-line world. the country’s population by 46%. business unit that facilitates the discovery, This kind of technological feat is really The more popular networks like Face- selection, purchase and despatch of books just an extension of the online delivery book, Twitter and Instagram are included online. Physical books are delivered to mechanism. Using analytics and other tools as part of an inclusive CRM strategy. The offline addresses and e-books/e-textbooks like cookies on their website, Amazon is CRM Strategy for any retailer should in- are delivered electronically to the likely to use the data to create a shop where clude whatever social network or Customer Customer’s consumption device. it will have most benefit (range of items and “touch point” that is relevant to them. For The Market has changed dramatically proximity) to Customers and their own us, mobile is therefore mission critical. in the last five years. After the 2010 corporate operational efficiency. Beyond a robust CRM that works off hang­over, SA Customers have benefitted the exploitation of Customer “big data” from cheaper, faster devices and greater Melvin Kaabwe,is the Digital sector Chairperson, to pitch personalised offers via e-mailers, internet bandwidth. SA Booksellers Association and Digital Manager of customer newsletter and group matching, Total undersea capacity (e.g. SeaComm­ Van Schaik Bookstores. I see fantastic potential in omni-channel cables that bring connectivity to SA) was

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National Student Financial Aid Scheme Developments to the fund By Jessica Faircliff

The National Student Financial Aid collection rates in the world. The problem “But trying to find out how much a Scheme (NSFAS) is a statutory body, came in when the national Credit Act debtor earns has proved tricky. Much funded primarily by the South African was passed in 2011, requiring the fund was made of plans to work with the SA National Department of Education and to act as a credit provider and not the Revenue Service (SARS) to track debtors Training, which provides study loans to microlender it had always been. down but the reality is that the taxman academically able but financially needy The NSFAS fund used to collect is still bound by legislation that is out of students who wish to study at one of their debts through garnishee orders. A kilter with the new legal environment. South Africa’s 25 universities as well as garnishee order is an order made by the Sars is only allowed to hand over the public institutions of higher education, court to allow you to recover the judgment names of employees. It may not tell states NSFAS.org.za. debt from the debtor’s bank account, the NSFAS what it really wants to know, The fund is an important financial aid debtors property and even the debtor’s which is where debtors live and how scheme for students who made history wages directly from their employer. much they earn.” last year by forcing the government to “This thing of dipping into people’s “Students who receive NSFAS loans put a moratorium on tuition fee increases salaries was outlawed. NSFAS never had this year, however, will find it much for 2016. This means students should pay debt collection capability, it only had the harder to skip repayments, because they the same in 2016 as they paid in 2015. capability to write letters to employees [to have to give consent for Sars to hand Even with this fee freeze in place, South set up garnishee orders],” Daca is quoted over their particulars to NSFAS should Africa has many youth that need support in the Financial Mail as saying. they fail to pay back the money.” should they wish to advance their studies This change will form part of a new, after school. “The fund has to shift focus centralised funding model that is to “The fund covers tuition, accom­mo­ be introduced. The new system is also dation, food, books and stationery and the so that it prioritises quality billed as one that is going to rely less on way it functions varies from institution to and courses that will address affidavits from students as a means test institution,” says Peter Adams of Adams the country’s scarce skills to decide who qualifies for funding, a Books. “In some cases, the money can be system that was open to corruption. taken to pay for books issued to students. shortage … and ensure a “New applications for funding will In most cases the funds are allocated to R1 bn/year recovery rate.’” be assessed using data from the Social different ‘pockets’ with one to cover books Security Agency of SA, the department and stationery. There are restrictions on the “In the face of a declining debt of basic education and the department books and stationery that may be pur­ collection rate and increasing demand of home affairs. These will tell whether chased. Tablets are allowed and as they are for funding from students, NSFAS set up applicants have qualified for a social expensive items, their popularity reduces two call centres in October last year. It’s grant, whether they were paying school the amount spent on books, which are far unclear why it took so long to adapt to the fees and how much, and whether they more important for the students’ academic new legislation, but call centre agents now have parents.” success. Booksellers­ try to ensure that stu- have to track down people who owe the “Once students’ financial circum­ dents use the funds for their own prescribed fund money and secure what NSFAS calls stances are confirmed in the new means books or stationery, but a number try to “positive consent” to repay the money. testing process, they will be assessed on access the money by buying for others or Since October last year 12 000 debtors their previous academic performance. buying items for resale. Despite some abuse, have signed repayment agreements. These NSFAS chairman Sizwe Nxasana and the bursaries provide a critical support debtors repay R8.5m/month. But the Daca agree that though the 25-year-old for students who would otherwise suffer process of finding the debtors and securing fund was set up to increase access to huge disadvantage without their books.” a repayment plan is not simple. This is tertiary education, it has to shift focus The government has injected an addi­ because of the way the debt is structured,” so that it prioritises quality and courses tional R4.6bn into the scheme this year, writes Troye Lund of the Financial Mail. that will address the country’s scarce bringing the total kitty to R14bn for 2016. Beneficiaries are required to start skills shortage. These changes, it is hoped, This is all very good and well but the repaying the loan only when they will finance more relevant skills sets and problem with the NSFAS fund is that earn a minimum of R30 000/year. The ensure a R1bn/year recovery rate.” their loan book is sitting at R21bn and repayments are then calculated on a “The collection rate has been declining sliding scale between 3% and 8%, which over the past five years,” says NSFAS CEO means repayments are all different and • www.nsfas.org.za • How much will it cost to go to a South African Msulwa Daca. can be as little as R84/month. university in 2016? by Laura Grant, 26 Octobber NSFAS has now set up two call “Philosophically it is important for 2015, africacheck.org • National Student Financial Aid Scheme: Calling centres with 36 new employees to secure beneficiaries to start paying early but a in the debt, by Troye Lund, 4 February 2016, a better recovery rate for the fund, little so we do not create a culture of not www.financialmail.co.za which apparently has one of the lowest paying,” adds Daca.

28 education and academic << back to contents << back to contents

The Executive Committee of the South African Booksellers’ Association would like to thank the following members for acknowledging their ongoing support by remitting their annual membership fees*:

E-mail address Contact E-mail address Contact Bookshop Street address Bookshop Street address & website numbers & website numbers

Nedbank Building, 57 [email protected] Adams & Co Cape Town [email protected] 021 421 2462 Caxton Books 21 Warrington Rd, Kenilworth 021 683 6654 Heerengracht Str, Cape Town [email protected] 341 Dr Pixley kaSeme, West [email protected] 62 Queen Victoria Str, Adams & Co 086 134 1341 Centre for the Book cbreceptionnlsa.ac.za 021 423 2669 Str, Durban [email protected] Cape Town 33 Bertha Mkhize Victoria Str, Chatsworth University 232 Moorcross Drive, Adams & Griggs [email protected] 031 319 4400 [email protected] 031 404 6644 Durban Bookshop (CUB Books) Moorton, Chatsworth 3 Westgate Centre, Jagger Str, addisstationers@webmail. 34 Beare Str, Kuruman, Addis Stationers 039 737 4577 Chekkat Stationers [email protected] 053 712 3077 Matatiele co.za [email protected] Northern Cape 043 721 0841 Shop A8, Bellville Business Status Centre, 18 Chamberlain mary@africanbookconnection. Coalition [email protected] 021 949 8220 African Book Connection / 043 721 Park, Voortrekker Rd, Bellville Rd, Berea, East London co.za 1781 Credo Books 21 Bapsfontein, Rietfontein [email protected] 011 398 8700 Unit 8 Engineering Close, [email protected] Afro School Suppliers Engineering Close Rd, 011 708 6334 605 Church Str, Arcadia, [email protected] Denosa [email protected] 012 343 2315 Kya Sands Preoria Alicanie Book 10 Villa Montina, Mulbarton Bam Centre Shop 3, 22 Main diamondpridestore@gmail. [email protected] 011 465 5160 Diamond Pride Trading 073 2075 813 Distributors Rd, Beverly, Lonehill Str, Bizana com 32 Errol Sprig Ave, Vulindlela [email protected] Alusia Trading 14 Aubert Str, Qumbu [email protected] 047 553 0206 Dikha Booksellers 047 531 3627 Heights, Mthatha [email protected] Office109 AA House, 2 Rink amazadevelopment@gmail. Amaza Development 041 585 0738 Str, Port Elizabeth com Early Readers 10 Jukskei Ave, Gallo Manor earlyreaders@.co.za 011 802 2513 35 Eagles Str, Eastern Cape School 37 First Ave, Norwood Apex Office National [email protected] 043 642 4511 [email protected] 047 534 2799 King Williams Town Supplies Mthatha No 3 Imizi Court, c/o Edu Lab and Unit 11 Woodford, 39 Becker [email protected] 011 026 7669 Audors Delivery & Leeds & Craister Str, (opp) [email protected] 047 5311 116 Technologies Str, Yeoville Supply Metropolitan Place, Mthatha Emanzini Business 22 Commercial City, Queen [email protected] 031 305 7446 3 , 1 A Greenville Lines Str, Durban Bargain Books [email protected] 021 706 1461 Rd, Diep River Emanzini Business 13 Prinsman Building, [email protected] 012 322 2992 1368 Chris Hani Rd, Avoca, Lines 327 Schoeman Str, Pretoria [email protected] Best Books [email protected] 031 569 3160 Durban Highdale Rd Unit 25, Glen 031 569 2229 Everybody’s Books [email protected] Lithotech House, Hampton Park, Glen Anil, Durban /49 [email protected] Bidvest Paperplus Park, 20 Georgian Crescent, 011 706 6751 [email protected] [email protected] Exclusive Books 31 Commerce Cres, Bryanston [email protected] 011 798 0000 Head Office Kramerville, Johannesburg 023 344 [email protected] Boland Skryfbehoeftes Hoogstraat 114, Worcester [email protected] 3080 Faniza Business Unit 7 Nkwazi Park, Moffatt [email protected] 031 462 7778 59 Wallfern Close, Redfern, Enterprise Drive, Ballito Business Park Bongo Book Suppliers [email protected] 031 569 1105 Phoenix Central Car Park, Murchison Favourite Stationers [email protected] 034 315 4467 Book Express 8 Park Road, Richmond [email protected] 011 482 8433 Str, Newcastle 71 Roeland Str, , Shop 20 Walmer Park, Main Book Lounge [email protected] 021 462 2425 Fogarty’s Bookshop [email protected] 041 368 1425 Cape Town Rd, Walmer, Port Elizabeth 99 Frere Rd, Vincent, 1368 North Coast Rd, Avoca, Book Nook [email protected] 043 726 9294 Fully Booked [email protected] 031 569 5901 East London Durban Geodis Manhatten Rd, Airport [email protected]. Shop 42 Kensington Square, 021 386 0136 Books & Books 53 Kensington Drive, Durban [email protected] 031 563 6288 Industria, Cape Town com, www.roli.com North No 85, Hennopsrivier 489JQ, Hadeda Book Service [email protected] 012 659 0120 Unit 2, Elec Park, Teejay Rd, Distict Pretoria Books 24/7 [email protected] 021 981 1270 , Cape Town Hancri Best Bookshop 44 Nojoli Str, Somerset East [email protected] 042 243 2024 2 Cheviot Place, Bonnie Doon, 043 735 7138 Books Etc [email protected] Shop 7, The Wembley East London 043 735 4138 Hargraves Library Shopping Centre, c/o [email protected] 033 342 7474 366 Kent Rd, Ferndale, Service Commercial & Boom Str, Books Only [email protected] 011 326 0069 Randburg Pietermaritzburg Hargraves Library [email protected] Hyde Square Lower Level, c/o 5 & 7 Speke Str, Observatory 021 447 5682 Booktalk Jan Smuts Ave, 7 North Rd, [email protected] 011 325 2267 Service [email protected] Hyde Park idutywabookshop@webmail. Shop 10, Cascades Centre, Idutywa Bookshop 121 Richardson Rd, Dutywa co.za 047 489 1154 Bookworld [email protected] 033 347 1361 Pietermaritzburg [email protected] Bothma 220 Voortrekker Rd, 011 954 5273 ulwazilwandile@vodamail. [email protected] Iqhayiya Bookshop 179 Will Str, Tsolo 083 259 9436 Boekhandelaars Monument, Krugersdorp 1739 co.za Shop 9, AMCA Centre, mvelasemfingwana69@ [email protected] 039 253 1586 Breakthru Investments 9 Prestwich Ave, Mthatha 047 532 5444 Irwing 623 Stationers Metropolitan Building, gmail.com [email protected] 047 532 4888 Lusikisiki [email protected] Bright Future Marketing Unit 3 Vista Park, 111 Marshall brightfuturemarketing@ Publishers and 031 502 3287 F26 Main Str, Office No11 , Drive, Mount Edgecombe telkomsa.net Isingqi Projects [email protected] 082 051 8536 Booksellers Bizana Shop 24 Highland Mews 2323 DDT Jabavu Str, BT Boeke [email protected] 013 692 4814 Isisele Booksellers [email protected] 082 372 8871 Centre, Klipfontein, Witbank Southridge Park, Mthatha Business Technology [email protected] Shop 2, 228 Effingham Rd, 7 Tylden Str, Queenstown 045 839 2183 J. R. Behari 031 563 8751 Centre [email protected] Redhill [email protected] Jacklin Enterprises 19 Mifa Park, 399 George Rd, mbezuidenhout@ C N A Edgardale (Head Edgardale Head Office, 011 495 6795 011 265 4200 msnow@@edcon.co.za (Pty) Ltd Midrand jacklinenterprises.com Office) 1 Press Ave, Crown Mines (M Snow) [email protected]

29 Regulars << back to contents << back to contents

Continued …

E-mail address Contact E-mail address Contact Bookshop Street address Bookshop Street address & website numbers & website numbers

403 Mzaza Building, Main Str, 118 Steve Biko Rd, Berea, Jaytee Stationers [email protected] 039 255 1809 RC Booksellers [email protected] 031 201 8113 Mount Frere Durban Shop No. 1, 270 Main Str Regent Corporate 31 Amery Crescent, [email protected] 041 583 6564 Keletso Bookshop (Siza Hardware Building), [email protected] 039 737 3675 Administrators Summerstrand, Port Elizabeth [email protected] Mount Fletcher 1st Floor, Metropole Plaza, SAPnet [email protected] 021 853 3564 Kenart Stationers 6 Union Str, Empangeni [email protected] 035 772 1921 98 Beach Rd, Strand L. J. Armstrong Royal Court, 42 11th Str, 15 Pomona Rd, Pomona, Meyrlene.Grant@ [email protected] 011 485 1337 Booksellers Orange Grove Sasfin PremierL ogistics Kempton Park sasfinlogistics.com 011 573 9000 www.sasfinlogistics.com Langa Bookshop 82 Main Str, Flagstaff [email protected] 039 252 0181 F11 Silverberg Terrace, [email protected] LAPA Uitgewers 380 Bosman Str, Pretoria 012 401 0700 Scholars Bookshop Steenberg Office Park, [email protected] 021 700 2578 www.lapa.co.za Silverwood Close, Westlake Learn and Teach 33 Deodarlane, Lusikisiki [email protected] 039 253 1447 Siyancedana Copiers & 41 Leeds Rd, Mthatha [email protected] 047 532 4303 Lemur Books [email protected] 011 907 2029 Stationers Luto Booksellers 98 Main Str, Kokstad [email protected] 039 727 5134 Sizwe Books 343 Cape Rd, Newton Park [email protected] 041 365 1960 Shop 2 GGR Centre, 224 Main Sky Information 488 Phoenix Parkway, M. G. Redhi Booksellers [email protected] 032 945 1240 [email protected] 011 468 2571 Rd, Tongaat Suppliers Kyalami Estate 16A Frazzitta Business Park, 015482 ask [email protected] or 021 975 0959 Maanege Bookshop Ga-Nchabeleng Snapplify c/o Langeberg & Batis Rd, for 1211 [email protected] 26 Mothibistad Shopping Margo Tech Complex Mothibistad Eastern 053 773 1950 Eco Stop Centre, Ground Floor, South Cape Academic Block A, c/o Langenhoven & Cape [email protected] 044 874 7551 Supplies Witfontein Rd, Heatherlands, St. Francis College, Abbot George Marianhill Book Depot [email protected] 031 700 2824 Francis Rd, Marianhill [email protected] or Spectra Upfront 32 Bushell Str, Queenstown 045 838 1873 Matatiele Office [email protected] 114 High Str, Matatiele [email protected] 039 737 4310 National 53 Commercial Rd, Louis Surat Trading [email protected] 015 516 3981 Medibooks 3 Wadley Rd, Umbilo, Durban [email protected] 031 205 5851 Trichardt LCM Ludidi Building, 63 Tabankulu Bookshop 201 Intsizwa Str, Mt Ayliff [email protected] 039 254 0705 Million Pages [email protected] 047 534 2631 Madeira Str, Mthatha Floor 7, Atlantic Centre, Mqetse Trading c/o Christian Barnard & [email protected] 047 535 0498 Takealot online [email protected] 087 820 5000 Enterprise Louis Gradner Rd, Foreshore, Cape Town N&M Bookshop 150 Plantation Rd, Cofimvaba [email protected] 047 874 0012 6A Harold Crescent, Beacon Tasiw Enterprises [email protected] 043 748 5467 National Office Supplies 68 Victoria Str, Durban 031 306 2732 Bay Nazipasi Stationers Plantation Rd, Cofimvaba [email protected] 047 874 0012 20 Caspian Str, Westcliff The Complete Bookshop [email protected] 031 401 3561 [email protected] Chatsworth On the Dot Distribution Sacks Circle, Bellville 021 918 8500 [email protected] 16 Victoria Str, Oaklands, 011 615 9449/ The Corner Bookshop [email protected] One Price Store Johannesburg 083 556 7850 92 Long Str, Matatiele [email protected] 039 737 4587 Matatiele Uluntu Education & 22 Graham Rd, [email protected] 043 722 9185 Paul Roos Grounds, Suidwal, Skills Southernwood, East London [email protected] Oom Polla se Winkel [email protected] 021 887 7149 Stellenbosch Uluvolwami General Block B18 Comsec, Old [email protected] 043 722 4568 Padayachee Bros 83 King Chaka Str, Stanger [email protected] 032 551 1159 Trading Grahamstown Rd, Sydenham Shop 4 Choice Plaza, 28 Umnotho Enterprises 67 Crompton Str, Pinetown [email protected] 031 701 5074 Page First [email protected] 039 737 3998 Jagger Str, Matatiele Shop no 3 NBS Centre, Paperback Shack 28A Oxford Str, East London [email protected] 043 742 0670 Umtapo Booksellers c/o Maxwell & Union Str, [email protected] 035 772 2572 Empangeni Pickwick Books [email protected] 041 581 2741 No 39 Van Riebeeck Str, 045 932 2110 Uyonel Bookshop [email protected] No.1 Winchester Mews, 23 Maclear 084 911 5574 Pillow Books Lena Ahrens Rd, Glenwood, [email protected] 031 202 5984 2nd Floor East Wing, Delphi [email protected] Durban Van Schaik Bookstore 021 918 8400 Arena, 1 Old Oak Rd, Tyger [email protected] Head Office /8408 262 Voortrekker Rd, Shoprite Valley [email protected] Pimp My Book [email protected] 021 911 5061 Park, Parow 11th Floor, 40 Heerengracht, Via Afrika Publishers [email protected] 021 406 3528 Shop 6 L, Rosebank Mews, [email protected] Cape Town Play & Schoolroom 011 788 1304 173 Oxford Rd, Rosebank [email protected] Vivlia Publishers & 1 Amanda Ave, Lea Glen, [email protected] 011 472 3912 Tilly’s Building, 40 Cloete Str, [email protected] Booksellers Florida President Bookshop 047 531 0319 Libode [email protected] Vryheid Bookstore 184 Church Str, Vryheid [email protected] 034 982 2671 Prestige Bookseller & 65 Victoria Str, Durban 031 306 2733 New Carlton Hotel, Main Str, Vumani-sabela@vodamail. Stationers Vumani-Subela 039 255 1918 Mount Frere co.za Pro Visions Books 37F Ordnance Rd, Durban [email protected] 031 337 2112 thandeka.singata@ Vuyani Bookshop 46 Kings Str, Butterwoth 047 491 3060 [email protected] za.sabmiller.com Protea Boekwinkel 1067 Burnett Str, Menlo Park 012 362 5683 [email protected] Western Cape School 1C Coronation Court, 9 Van [email protected] 021 511 3459 Rainbow Academic Unit 12, Ivory Sun Office Park Wyk Str, Maitland 032 537 6820 Supplies Bookshop & Stationers 1 Pinewood Rd, Ottawa, [email protected] 032 537 7614 Unit 13, Constantiaberg cc Verulam pjrwilliams@wilstanbooks. Wilstan Book Supplies Business Park, Princessvlei 021 706 7818 co.za rainbow_booksellers@yahoo. Rd, Diep River Rainbow Booksellers 340 Kings Rd, Dutywa 047 489 1205 com Suite 6, 23 Rotherfield Rd, [email protected] Wordsworth Head Office 021 797 5664 Plumstead [email protected]

If you would like to find out more about becoming a member of theS outh African Booksellers’ Association, contact: Samantha Faure, Tel: 021 945 1572, Email: [email protected], PO Box 870, Bellville, 7535

30 Regulars << back to contents ONE SERVICE TO MEET YOUR BOOKSELLING NEEDS

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