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A Comparison with Traditional Recruitment and the Influences Of View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Theseus Maureen Sills E-recruitment: A comparison with traditional recruitment and the influences of social media A qualitative and quantitative review Helsinki Metropolia University of Applied Sciences Bachelor of Business Administration European Management Thesis 5 September 2014 Abstract Maureen Sills Author E-recruitment: Comparison with traditional recruitment and the Title influences of social media Number of Pages 55 pages + 3 appendices Date 5 September 2014 Degree Bachelor of Business Administration Degree Programme European Management Specialisation option Human Resource Management Instructor Louise Stansfield, Senior Lecturer Web 1.0 did not affect the recruitment process like social media does today. After the transitioning from Web 1.0 to Web 2.0 in the last ten years, a whole new world of recruitment appeared, E-recruitment. E-recruitment is a recent phenomenon that has brought forth a challenge for recruiters and job seekers. The purpose of this study was to explore whether the traditional recruitment process has diminished and what social media has influenced. In this paper, the author felt it appropriate to conduct a qualitative analysis along with a quantitative analysis to gain an eagle’s eye into the subject. Utilising secondary research to support and argue many points made by the empirical research, the author was able to come to a conclusion regarding the hypotheses made during researching. The research brought to light many findings, opening further research recommendations. E-recruitment is the present and the future of recruitment, but some aspects of traditional recruiting are here to stay. Keywords E-recruitment, recruiting, social media, recruitment process Contents 1 Introduction ...................................................................................................... 1 1.1 Methodology .............................................................................................. 1 1.2 Structure of thesis ...................................................................................... 3 2 Literature Review .............................................................................................. 4 2.1 Human Resource Management .................................................................... 5 2.2 Staffing ...................................................................................................... 8 2.3 Recruitment and Selection ........................................................................... 8 2.4 The Recruitment Process ............................................................................. 8 2.5 Internal Recruitment ................................................................................. 11 2.6 External Recruitment ................................................................................ 11 2.7 E-recruiting .............................................................................................. 12 2.8 What is E-recruitment? .............................................................................. 12 2.9 Social media networks .............................................................................. 13 2.10 Growth of E-recruitment ............................................................................ 14 2.11 Trends of E-Recruitment ........................................................................... 17 2.11.1 Vacancy advertising ........................................................................... 17 2.11.2 Uses of social media ........................................................................... 18 2.12 Millennial Generation (or Generation Y) ...................................................... 19 2.13 Comparison of Generations........................................................................ 20 3 Research findings ............................................................................................ 23 3.1 Qualitative Research ................................................................................. 23 3.1.1 Company Profile: HERE....................................................................... 23 3.1.2 Interview structure ............................................................................. 23 3.1.3 Searching for candidates .................................................................... 24 3.1.4 Advantages and challenges ................................................................. 25 3.1.5 Shorter application cycle; same recruitment process ............................. 26 3.1.6 SM hindering the chances of hire ......................................................... 26 3.2 Quantitative Research ............................................................................... 27 3.2.1 Questionnaire Design ......................................................................... 27 3.2.2 Demographics .................................................................................... 28 3.2.3 Employment ...................................................................................... 29 3.2.4 Social media usage ............................................................................ 30 3.2.5 Twitter versus Facebook ..................................................................... 31 3.2.6 LinkedIn versus XING ......................................................................... 32 3.2.7 Traditional versus online job applying .................................................. 33 3.2.8 Job searching – preferred online channel ............................................. 34 3.2.9 Job searching – using SMN? ................................................................ 36 4 Conclusion ...................................................................................................... 40 4.1 Limitations ............................................................................................... 41 4.2 Future research ........................................................................................ 42 5 References ..................................................................................................... 43 Appendices ........................................................................................................... 46 Appendix I. Interview questions ........................................................................... 46 Appendix II. Survey questionnaire ....................................................................... 47 Appendix III. The usage results of each social media network. ............................... 50 List of Figures and Tables Figure 1. The four primary activities and their components of HRManagement .............. 7 Figure 2. The traditional recruitment process ............................................................. 9 Figure 3. The evolution of recruiting ........................................................................ 16 Figure 4. Age of Participants ................................................................................... 29 Figure 5. Different methods that were used to find a job ........................................... 30 Figure 6. Uses of different social media networks ..................................................... 31 Figure 7. Twitter and Facebook usage comparison .................................................... 32 Figure 8. Applying via Traditional versus Online comparison ...................................... 33 Figure 9. Responses to using SM to find employment................................................ 36 Figure 10. Statement comparisons about SMNs and job searching ............................. 37 Figure 11. Recruiter’s reactions to content on SMN profiles ....................................... 38 Figure 12. Statement comparisons about SMNs content and hiring ............................. 39 Table 1. Classification of social media. ..................................................................... 14 Table 2. Today’s generations and workplace characteristics ....................................... 20 Table 3. Top five worker traits for each generation ................................................... 21 Table 4. The advantages and challenges of E-recruitment ......................................... 25 Table 5. LinkedIn and XING usages ......................................................................... 33 Glossary of Terms CHRIS – Centre of Human Resources Information Systems E-recruitment – Electronic recruitment Gen Y – Generation Y (those born between years 1981 to 2000) HRM – Human Resource Management Intranet – a private computer network usually used in companies for local communication SM – Social media SMN – Social media networks USD – United States Dollars 1 (50) 1 Introduction Recruitment is a rollercoaster ride that is only going to become more exciting technology and innovations arise. Starting with word of mouth, signs outside Personnel offices and newspaper ads: the human resource field has expanded to encompass new and previously unheard of techniques. The purpose of this study is to develop an understanding of how recruiting has evolved and the ramifications that E-recruitment has on the recruitment process. E-recruitment is a relatively new phenomenon, so the author will try connecting the dots of how traditional recruitment process evolved to the modern day recruitment process using social media. This paper aims to lend support to recruiters and job seekers with the movement of recruitment
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