Rebecca Ius
From: Joyce DiMascio
19 May 2017 CLICK FOR WEB VERSION
Dear Members,
There are now less than three weeks to go to the 2017 EEAA Leaders Forum and Global Exhibitions Day and I invite you to lock-in your registration.
We’re tackling issues that are on the radar of our Members. The speakers have been carefully chosen and the program is very strong.
For the first time we’ll be hearing from Rory Govan, Associate Research Director of Explori – the UK-based company that works with organisers around the world to understand the lifecycle of visitors and exhibitors to shows. The data is fascinating and exposes trends that should compel organisers in Australasia to reassess the implications for our region.
The question we will be asking those on stage is whether the exhibition model that dominates our sector needs to evolve. And to help us unpack that opportunity, we’ll be speaking to some of our leading “experiential” curators.
We’re also looking at gender and cultural diversity. Our sector employs a lot of bright young women – what can we do to ensure they flourish in our industry and reach their C-suite potential. We’re also going to be touching for the first time on cultural diversity – and the marketing opportunities this may present especially for organisers.
The “in conversation” sessions with EEAA Members are always very insightful and we're looking forward to hearing from a cross- section of organisers and suppliers from the EEAA community.
The Leaders Forum is part of our Global Exhibitions Day Program 1 and over 7 – 8 June, we have the opportunity to put the spotlight on our sector and to promote the importance of the work our Members deliver.
I encourage you to register now for our events – and support our Global Exhibitions Day initiatives. Australia and NZ will be the first countries to kick off the global initiative of UFI – so please get involved and show your support.
Joyce DiMascio Chief Executive
IN THIS ISSUE
Countdown to EEAA 2017 Leaders Forum 7 June - Annual General Meeting 7 June - Join us on Global Exhibitions Day and be part of the campaign 457 Visas Changes Impacts EEAA Members Under 35’s dinner with Tony South at Longrain Tuesday, 23 May 2017 The start-up story of Eventbrite EEAA joined ACCI at the Western Sydney post-budget lunch. Keeping safety and sustainability in focus Are you eligible for funding from Tourism Australia? Advance Program 2017/18 open for applications Federal Budget Review Follow EEAA on Social Media Jobs and careers in the exhibition and event sector Are your events in the 2017 EEAA Calendar? MEMBER EVENTS Resources Member News
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COUNTDOWN TO EEAA 2017 LEADERS FORUM
EEAA’s Leaders Forum is on 7 – 8 June and we are pleased to introduce some of our key presenters:
Rory Govan, Associate Research Director, Explori. Rory is our special guest from the UK and he will present the key findings of Explori’s research into the lifecycle of visitors to shows. Explori is engaged by major organisers around the world to track the profile and habits of visitors and the insights present a compelling profile of visitors and exhibitors. Rory will share his observations of visitor and exhibitor behaviours, his understanding of the market and the relationship between satisfaction and loyalty. This is the first time Explori has presented this content in Australia.
Oz Dean, Executive Creative Director, Jack Morton Jeremy Garling, Creator, Fourth Wall Jodie Richmond, Marketer and former EEAA Board Member These talented experts will discuss “curation” of the customer experience. What are the trends? What are the opportunities? And what can our event organisers learn from Australia’s leaders in experiential marketing? What happens when you effectively combine online engagement with live interaction?
Stuart Frank, Events Marketing Manager, Asia Pacific, Salesforce Stuart will discuss the strategy driving the success of the Salesforce World Tour in Australia. It is a highly curated event which grew by 30 per cent last year. In this case study we will hear about the event activations for all its targeted stakeholders and clients.
3 Libby Lyons, Director, Workplace Gender Equality Agency Libby will discuss all the reasons why leaders should be champions for gender diversity. Libby is the Australian government’s chief advocate for equality in the workplace and will put the spotlight on the strengths that result from a diverse and engaged workplace – from board level to operations.
EEAA has received positive feedback from Members and Stakeholders about the speaker line-up. We are pleased to provide this opportunity to explore practical business solutions and valuable networking opportunities for the organisers, associations, venues and suppliers in our community.
Read more about the Leaders Forum. View the Preliminary Program. Click here to Register.
7 JUNE - ANNUAL GENERAL MEETING
The EEAA Annual General Meeting is being held on 7 June. This will be followed by the EEAA Global
Exhibitions Day Reception.
Nominations have closed for the EEAA Executive Committee and candidates will soon be announced. Details of the nominations will be announced early next week.
Click here for more information about the AGM or Register to join us on the day. Only Members who have paid their 2017 renewal fees are eligible to vote - and there is only one vote per member company.
4 7 JUNE - JOIN US ON GLOBAL EXHIBITIONS DAY AND BE PART OF THE CAMPAIGN
Launched by UFI, the Global Association for the Exhibition Industry and the International Association of Exhibitions and Events
(IAEE), Global Exhibitions Day (GED) is an annual advocacy initiative to promote the importance of
exhibitions.
The day highlights the vital role of exhibitions and events as a driver of economies worldwide.
EEAA is holding a Global Exhibitions Day Reception to kick off the celebrations and mark this important global campaign. Parliamentary Secretary to the Premier and Treasurer, Jonathan O’Dea MP will join the event to show the support of the NSW Government for our sector.
DETAILS Date: Wednesday, 7 June 2017 Location: International Convention Centre Sydney - 14 Darling Drive, Sydney Registration: 6:00pm – 6:15pm Event: 6:00pm – 7:30pm Cost: $110 Members | $132 Non-Members A ticket to the EEAA Global Exhibitions Day Reception is included in any Leaders Forum ticket purchased.
GET INVOLVED Are you organising your own Global Exhibitions Day activities? Contact [email protected] and let us know so we can support your initiative.
EEAA is encouraging all Members and Stakeholders to join the movement around Global Exhibitions Day by printing out the EEAA GED prop, taking a photo with your teams and posting it to social media. #GED17 #POWERFOFEXHIBITIONS – don’t forget to tag EEAA in your message: Facebook and LinkedIn – @ExhibitionandEventAssociationofAustralasia Twitter – @eeaaupdate
5 457 VISAS CHANGES IMPACTS EEAA MEMBERS
After the Australian Government’s announcement to abolish 457 visas, the EEAA contacted Members by survey to examine the effects of this
decision.
We had a strong response rate with 70 Members responding, 36 per cent stating they had employees on 457 visas.
Members expressed concerns that the policy changes could impact the ability to find skilled labour for our sector and agreed they would benefit from EEAA looking into the matter further.
This issue is important to Members and the EEAA will be advising the Australian Government of the adverse impact of the changes.
To read Barton Deakin’s Brief on the Government’s Abolition of 457 Visa Programme click here.
UNDER 35’S DINNER WITH TONY SOUTH AT LONGRAIN TUESDAY, 23 MAY 2017
The EEAA Young Stars and Leaders Table are great events for hearing from a leader and meeting young industry peers.
On May 23 Tourism Australia’s Chairman, Tony South FCA is our guest leader at one of Sydney’s best
Thai Restaurants, Longrain.
Tony is one of the most respected and accomplished leaders in Asia-Pacific Business Events, Tourism, Hospitality, and Hotels industry. Places are limited to 20 so don’t miss out – book now.
DETAILS Date: Tuesday, 23 May 2017 Time: 6.00pm – 9.30pm 6 Location: Longrain, 85 Commonwealth St, Surry Hills, NSW 2010 Cost: $110 per person (Members) | $120 per person (Non- Members) A discount rate to $90 per person applies if booking 3 or more places for your company. RSVP: Monday, 22 May 2017
Click here to read more and register.
THE START-UP STORY OF EVENTBRITE
EEAA was on stage with Eventbrite L-R: Chantal Noble, Business and Business Chicks in a recent event Chicks; Phil Silverstone and Julia by Gold Partner, Hartz Eventbrite and Joyce Eventbrite. Eventbrite’s co-founder DiMascio, EEAA at Evenbrite's talk at the MCEC, Melbourne. and CEO Julia Hartz was in Australia and shared her story of building the world’s largest online ticketing
platform.
EEAA was honoured to be part of this event and we thank Eventbrite for the opportunity.
EEAA JOINED ACCI AT THE WESTERN SYDNEY POST-BUDGET LUNCH.
L-R: ACCI Director of Economics With the Federal Budget’s big and Industry Policy, Adam Carr, commitment to infrastructure and the EEAA CEO, Joyce DiMascio and ACCI CEO, James Pearson. second airport for Western Sydney, EEAA took the opportunity to join the Australian Chamber of Commerce and industry for a post-budget briefing in
Parramatta and to represent our sector.
The Government’s Senator Arthur Sinodinos and Shadow Treasurer, Craig Bowen gave a spirited review of the Federal Budget. The event was hosted by PWC’s Managing Partner, Joseph Carrozzi.
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KEEPING SAFETY AND SUSTAINABILITY IN FOCUS
On the eve of World Day for Safety and Health at Work, EEAA held a special workshop with WorkSafe Melbourne Member Forum Speakers L-R: Cameron Little, Victoria. Riggers, stand build Sydney Sustainability Centre; and companies, labour hire contractors, Ian Sandlant, Worksafe Victoria venues, organisers and associations
joining us.
The event was a timely reminder of the importance of promoting safe work practices throughout our industry. It is the responsibility of every person to be vigilant every day about safety.
Held at the Melbourne Convention and Exhibition Centre, the Forum also put the spotlight on sustainability practices and how to improve upon 'random acts of environmental kindness'. Click here to read more.
ARE YOU ELIGIBLE FOR FUNDING FROM TOURISM AUSTRALIA? ADVANCE PROGRAM 2017/18 OPEN FOR APPLICATIONS
Applications for Tourism Australia’s Advance Program are open. The Advance Program offers marketing partnerships between Tourism Australia and industry. The evaluation process will assess alignment with Tourism Australia’s strategy for business events. Applications will be closing 5pm AEST on 7 July 2017. To find out more and submit your application, please download the Advance Program prospectus.
8 FEDERAL BUDGET REVIEW
Treasurer Scott Morrison has handed down the Federal Budget in Canberra, Treasurer Scott Morrison
things to note are:
The focus on Western Sydney as well as the second Sydney Airport investment confirms the Government’s commitment to driving economic development through this long-awaited development.
The internal rail line linking Melbourne to Sydney is also an indicator of commitment to regional economic development along the corridor.
Relevant to our sector are the opportunities for growing apprenticeships and new costs imposed on companies who import labour.
There was no new money for business events bidding despite years of lobbying by all Associations through the Business Events Council of Australia.
Click here to read more analyses from various sources.
FOLLOW EEAA ON SOCIAL MEDIA
EEAA is on Twitter, Facebook, LinkedIn and Youtube. Don’t forget to follow us to stay up to date with the latest from the EEAA.
Twitter Facebook LinkedIn Youtube
JOBS AND CAREERS IN THE EXHIBITION AND EVENT SECTOR
9 The exhibition and event industry offers exciting opportunities and career pathways for a vast array of personalities and skill sets. EEAA advertises jobs available and jobs wanted. Click here and contact [email protected] for further details.
JOB BOARD: Business Development Manager Full-time / VIC / Closes - 2 June 2017
Media Officer / Writer Casual / NSW / Closes - 11 June 2017
Exhibition Designer Full-time / VIC / Closes - 11 June 2017
ARE YOUR EVENTS IN THE 2017 EEAA CALENDAR?
Ensure your events are found by listing them in the EEAA 2017 Calendar. Click here and contact [email protected] for further details.
UPCOMING EEAA EVENTS
23 May - Young Stars & Leaders Table - Sydney 7 June - EEAA Masterclass at Mumbrella360 7 June - EEAA Annual General Meeting 7 June - EEAA Global Exhibitions Day Reception 8 June - EEAA Leaders Forum 18 or 19 September - Gold and Platinum Partner Event 21 August - Entries open – EEAA Awards for Excellence 28 November - EEAA Conference Welcome Reception 29-30 November - EEAA Conference 30 November - EEAA Awards for Excellence
MEMBER EVENTS
2017 Mackay Home Show and Caravan & Camping Expo – Mackay 19 – 21 May 2017 Organiser: Australian Events | Venue: Mackay Showgrounds
General Practice Conference & Exhibition (GPCE) – Sydney 10 19 – 21 May 2017 Organiser: Reed Exhibitions | Venue: Sydney Showgrounds
SSAA Shot Expo Melbourne 2017 – Melbourne 20 – 21 May 2017 Organiser: Exhibitions Group | Venue: Melbourne Showgrounds
Pacprint 2017 – Melbourne 23 – 26 May 2017 Organiser: Visual Connections Australia Ltd | Venue: Melbourne Convention and Exhibition Centre
ATSAIndependent Living Expo – Brisbane 24 May 2017 Organiser: Interpoint Events | Venue: Royal International Convention Centre
Southmach 2017 – Christchurch 24 – 25 May 2017 Organiser: XPO Exhibitions | Venue: Horncastle Arena
Mindbodyspirit – Sydney 25 – 28 May 2017 Organiser: EEA | Venue: International Convention Centre Sydney
Foodservice Australia 28 – 30 May 2017 Organiser: Specialised Events | Venue: Royal Exhibition Building
Good Food & Wine Show – Melbourne 2 – 4 June 2017 Organiser: Talk2me | Venue: Melbourne Convention and Exhibition Centre
Fantastic Food + Drink Show 4 – 5 June 2017 Organiser: National Media | Venue: International Convention Centre Sydney
Naturally Good Expo 2017 4 – 5 June 2017 Organiser: National Media | Venue: International Convention Centre Sydney
International Symposium on Recent Advances in Otitis Media 4 – 8 June 2017 Organiser: Arinex | Venue: Gold Coast Convention and Exhibition Centre
Promote your events on the eeaa.com.au website – login to the EEAA Member area of the website.
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RESOURCES
CEIR Attendee Floor Engagement Study: The Center for Exhibition Industry Research (CEIR) has published the first report in its newest series: Part One: Exhibitor In-booth Tactics - People, Product, Emotion and Other Tactics. Click here.
Austrade Export Update: In this edition you will find the latest export insights, opportunities, news and upcoming events. Click here.
Tourism Australia Essentials: Keep up to date with the latest news from Tourism Australia. Click here.
Australian Technology Park Construction Update: Work is progressing on the construction at Australian Technology Park. Click here
MEMBER NEWS
VIM Media and Events: Intel® Extreme Masters (IEM), the longest-running global pro gaming circuit in the world, celebrated the start of its 12th season with the first-ever event on the Australian continent. Over 7,000 fans on each of the event days filled the stadium, and nearly 8 million unique viewers tuned into the online broadcast. Read more.
Reed Exhibitions Australia (RXA) and Talk2 Media & Events (T2M) have announced RXA’s intention to acquire a majority stake in Fitness Show from event operator T2M. Read more.
Dockside Group: The lessee of the historic Campbell’s Stores at The Rocks, has won approval of the NSW Department of Planning and Environment for the $32 million remediation and restoration of the three storey Campbell’s Stores – one of the most historic sites in Australia dating back to 1839. Read more.
Specialised Events: Talented chefs from around Australia will arrive in Melbourne for the prestigious Australian Professional Chef of the Year contest, to be held at Foodservice Australia trade show 28-30 May. Read more.
Australian Dental Industry Association: The Australian Dental Industry Association (ADIA) has endorsed the 2017 Australian Government budget as a stable, predicable document. Read more.
Royal International Convention Centre: High profile speakers including former Deputy Prime Minister of Australia Kim Beazley,
12 former Prime Minister of New Zealand John Key and Treasurer of Queensland Curtis Pitt were on stage at the annual PwC Federal Budget Breakfast. Read more.
Exhibitions and Trade Fairs: The Drinks Industry Show is pleased to announce Giuseppe Minissale, President of The Australian Liquor Stores Association (ALSA) will open the show’s Innovation seminar sessions 26 – 27 June, Crystal Palace, Luna Park. Read more.
Adelaide Expo Hire has won a prestigious national award at the Meetings and Events Australia Industry Awards held at the International Convention Centre in Sydney on May. Read more.
Sydney Showground is known for big experiences and now ‘big wins’ taking out top honours in the Banqueting & Catering category at the Meetings & Events Australia (MEA) National Industry Awards. Read more.
Melbourne Convention and Exhibition Centre has been named top venue award ‘Meeting Venue 500 Delegates or More’ for industry excellence at the Meetings and Events Australia (MEA) National Awards. Read more.
Designteam has been named a finalist in the new Mumbrella award – Best Use of Face-to-Face/Interaction Marketing Through Events. Read more.
The Star Event Centre has launched 19 world-class menus exclusively for events, setting a new standard in innovative cuisine that creates memorable and thrilling event experiences. Read more.
Info Salons Group and Konduko have been shortlisted for this year’s Middle East Event Award for Best Use of Technology. Read more.
Australian Dental Industry Association: The new national office of the Australian Dental Industry Association (ADIA) was opened by the Minister for Small Business, the Hon. Michael McCormack MP. Read more.
Australian Events: Extreme Outback Campers have announced the launch of their brand new self-sufficient off-road caravan, the Curlew will be shown for the very first time at the 2017 South Queensland Caravan, Camping, Boating and Fishing Expo. Read more.
Melbourne Convention and Exhibition Centre: Over 95,000 Victorians came to Melbourne Convention and Exhibition Centre for the state’s 86th Good Friday Appeal (GFA), raising another record-breaking total of $17,605,662 to support The Royal Children’s Hospital in Melbourne. Read more.
13 Share your news with the business events community – login to the EEAA Member area of the website.
CONTACT US M +61 412 869 229 Suite 206, Level 2, 7 Railway Street,
T +61 2 9413 9520 Chatswood NSW 2067 www.eeaa.com.au E [email protected] PO Box 952 Chatswood NSW 2067
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