Supplementary Financial Document for the 1Q of the Year Ending March 31, 2011

The greatest leisure for all people

FIELDS CORPORATION The1 greatestst quarter leisure for all people (4.2010 ～ 6.2010)

August 5, 2010

1st quarter

Fields Corporation JASDAQ:2767

1. Highlights for the 1Q of the Year Ending March 31, 2011 P. 4 Business Flow and Accounting Method of Merchandising Rights Regarding Pachinko/Pachislot Planning and Development P. 27 Results for the 1Q of the Year Ending March 31, 2011 (Consolidated) P. 5 Reference: Results for the 1Q of the Year Ending March 31, 2011 Change of “Evangelion” Series P. 28 P. 6 (Non-Consolidated) Total Sale Units of Evangelion Series P. 29 Segment Information for the 1Q of the Year Ending March 31, 2011 P. 7 Pachinko/Pachislot (PS) Field: Transition in the Number of Machines Sold P. 30 Balance Sheets for the 1Q of the Year Ending March 31, 2011 (Assets) P. 8 Main Title of Pachinko Machines Sold (2002.3-2010.3) P. 31 Balance Sheets for the 1Q of the Year Ending March 31, 2011 P. 9 Main Title of Pachislot Machines Sold (2001.3-2010.3) P. 32 (Liabilities/Net assets) Statement of Cash Flows for the 1Q of the Year Ending March 31, 2011 P. 10 CSR Activities P. 33 Corporate Governance System P. 34 2. Supplementary Data for the 1Q of the Year Ending March 31, 2011 P. 11 Profit Return Policy P. 35 Number of Pachinko/Pachislot Machines Sold According to Title P. 12 for the 1Q of the Year Ending March 31, 2011 Financial Highlights P. 36 Titles Sold and Press Released P. 13 Change in Quarterly Profit and Loss (Consolidated) P. 37 for the 1Q of the Year Ending March 31, 2011 Change in Quarterly Profit and Loss (Non-Consolidated) P. 38 Number of Pachinko/Pachislot Machines Sold According to P. 14 Manufacturer for the 1Q of the Year Ending March 31, 2011 Change in Financial Results (Consolidated) P. 39 Change in the Number of Machines Sold by Brand P. 15 Change in Assets/Liabilities, Net Assets (Consolidated) P. 40 Change in the Number of Pachinko/Pachislot Machines Sold P. 16 Change in Free Cash Flow P. 41 3. Appendix I P. 17 4. Appendix II (Market Data) P. 42 Corporate Profile P. 18 Japanese Leisure Market P. 43 Our Tracks (1988－2000) P. 19 Income Structure of Pachinko/Pachislot Industry (2009) P. 44 Our Tracks (2001－2010) P. 20 Players in the Pachinko/Pachislot Industry P. 45 Group Structure P. 21 Recent Trend of Pachinko/Pachislot Industry P. 46 Introduction of New Group Companies P. 22 Number of Pachinko Halls and Installed Machines Per Hall P. 47 Status of Main Group Companies P. 23 Unit Sales and Sales Amount of Pachinko/Pachislot Machines P. 48 Business Model （PS Planning, Development and Sales） P. 24 Number of Installed Pachinko/Pachislot Machines Accounting Method of Pachinko/Pachislot P. 25 and Annual Turnover Rate P. 49 Glossary of Fields’ Pachinko/Pachislot Machine Sales P. 26 Market Share by Manufacturers P. 50

Highlights for the 1Q of the Year Ending March 31, 2011

Copyright 2010 FIELDS CORPORATION All rights reserved. 4 FIELDS CORPORATION Results for the 1Q of the Year Ending March 31, 2011 (Consolidated) The greatest leisure for all people [Percentage of net sales] (Unit: Million yen) Year Ended March 31, 2010 Year Ending March 31, 2011 1Q 1st Half 1Q-3Q Full-Year 1Q 1st Half Full-Year Initial(1) Revised Achievement Results Results Results Results Results YOY (%) Against Initial YOY (%) Forecast YOY (%) Forecast Forecast* Forecast (%)

Net sales 16,038 21,444 24,521 66,342 21,344 133.1 30,000 45,000 150.0 209.8 80,000 120.6 [100.0] [100.0] [100.0] [100.0] [100.0] [100.0] [100.0] [100.0]

Gross profit 12,402 13,109 13,997 26,889 7,663 61.8 14,000 19,000 135.7 144.9 31,500 117.1 [77.3] [61.1] [57.1] [40.5] [35.9] [46.7] [42.2] [39.4]

SG&A expenses 3,877 7,722 12,628 18,764 5,314 137.1 10,000 10,000 100.0 129.5 20,500 109.3 [24.2] [36.0] [51.5] [28.3] [24.9] [33.3] [22.2] [25.6]

Operating income 8,524 5,386 1,368 8,124 2,348 27.5 4,000 9,000 225.0 167.1 11,000 135.4 [53.2] [25.1] [5.6] [12.2] [11.0] [13.3] [20.0] [13.8]

Ordinary income 8,519 5,051 1,090 7,761 2,518 29.6 4,000 9,000 225.0 178.2 11,000 141.7 [53.1] [23.6] [4.5] [11.7] [11.8] [13.3] [20.0] [13.8]

Net income 4,711 2,181 (273) 3,289 1,477 31.4 2,000 4,500 225.0 206.3 5,500 167.2 [29.4] [10.2] [-] [5.0] [6.9] [6.7] [10.0] [6.9]

(*) Revision to the forecast for the first half of the year ending March 31, 2011 have been made as of August 4, 2010.

Source: Fields Copyright 2010 FIELDS CORPORATION All rights reserved. 5 Reference: Results for the 1Q of the Year Ending March 31, 2011 FIELDS CORPORATION (Non-Consolidated) The greatest leisure for all people [Percentage of net sales] (Unit: Million yen) Year Ended March 31, 2010 Year Ending March 31, 2011 1Q 1st Half 1Q-3Q Full-Year 1Q 1st Half Full-Year Initial(1) Revised Achievement Results Results Results Results Results YOY (%) Against Initial YOY (%) Forecast YOY (%) Forecast Forecast* Forecast (%)

Net sales 14,905 19,233 20,972 61,357 18,310 122.8 23,000 38,000 165.2 197.6 68,000 110.8 [100.0] [100.0] [100.0] [100.0] [100.0] [100.0] [100.0] [100.0]

Gross profit 11,901 12,233 12,465 24,493 6,542 55.0 12,000 17,000 141.7 139.0 27,500 112.3 [79.8] [63.6] [59.4] [39.9] [35.7] [52.2] [44.7] [40.4]

SG&A expenses 3,277 6,520 10,563 15,875 4,166 127.1 8,000 8,000 100.0 122.7 16,500 103.9 [22.0] [33.9] [50.4] [25.9] [22.8] [34.8] [21.1] [24.3]

Operating income 8,623 5,712 1,901 8,618 2,375 27.5 4,000 9,000 225.0 157.6 11,000 127.6 [57.9] [29.7] [9.1] [14.0] [13.0] [17.4] [23.7] [16.2]

Ordinary income 8,761 5,861 2,168 8,830 2,505 28.6 4,000 9,000 225.0 153.6 11,000 124.6 [58.8] [30.5] [10.3] [14.4] [13.7] [17.4] [23.7] [16.2]

Net income 5,134 3,070 963 4,538 1,362 26.5 2,000 4,500 225.0 146.6 5,500 121.2 [34.5] [16.0] [4.6] [7.4] [7.4] [8.7] [11.8] [8.1]

(*) Revision to the forecast for the first half of the year ending March 31, 2011 have been made as of August 4, 2010.

Source: Fields Copyright 2010 FIELDS CORPORATION All rights reserved. 6 FIELDS CORPORATION Segment Information for the 1Q of the Year Ending March 31, 2011 The greatest leisure for all people (Unit: Million yen) Year Ended March 31, 2010 Year Ending March 31, 2011 1Q Results Full-Year Results 1Q Results * YOY (%) Net sales Pachinko/Pachslot (PS) Field 15,029 62,379 19,201 127.8 Mobile Field 519 1,821 495 95.4 Sports Entertainment Field 565 2,416 548 97.0 Other Field 252 619 1,173 465.5 Subtotal 16,368 67,237 21,418 130.9 Elimination or incorporation (329) (895) (74) - Total 16,038 66,342 21,344 133.1

Operating income Pachinko/Pachslot (PS) Field 8,543 8,133 2,343 27.4 Mobile Field 124 393 99 79.8 Sports Entertainment Field (96) (324) (64) - Other Field 58 (70) (55) - Subtotal 8,629 8,131 2,322 26.9 Elimination or incorporation (104) (7) 26 - Total 8,524 8,124 2,348 27.5

* The results of Tsuburaya Productions Co., Ltd. and Digital Frontier Inc. have been included in the consolidated segment of “Other Field” since the 1Q of the year ending March 31, 2011.

Source: Fields Copyright 2010 FIELDS CORPORATION All rights reserved. 7 Balance Sheets for the 1Q of the Year Ending March 31, 2011 FIELDS CORPORATION (Assets) The greatest leisure for all people (Unit: Million yen) At March At June Increase/ Assets 31, 2010 30, 2011 Decrease Factors Decrease due to payment of income tax and acquisition of shares of Cash and cash equivalents 15,916 9,457 (6,459) subsidiaries Notes and accounts receivable— Decrease in accounts receivable –trade from pachinko/pachislot trade 33,088 21,862 (11,226) machine sales Inventories 1,520 1,899 379 Other 6,525 7,593 1,068 Allowance for doubtful accounts (355) (252) 103 Total current assets 56,694 40,559 (16,135) Land 6,170 6,186 16 Increase in assets due to acquiring Tsuburaya Productions Co,. Ltd. Other 3,551 3,835 284 and Digital Frontier Inc. as the Company’s subsidiaries Total tangible fixed assets 9,721 10,021 300 Increase in goodwill due to acquiring Tsuburaya Productions Co,. Goodwill 239 2,883 2,644 Ltd. and Digital Frontier Inc. as the Company’s subsidiaries Other 2,094 2,068 (26) Total intangible fixed assets 2,333 4,951 2,618 Investment securities 7,865 7,801 (64) Other 4,827 5,305 478 Increase in deferred tax assets Allowance for doubtful accounts (114) (181) (67) Total investments and other assets 12,578 12,925 347 Total fixed assets 24,634 27,899 3,265 Total assets 81,329 68,458 (12,871) * “Other” is calculated as the other items deducted from the total figure on this sheet

Source: Fields Copyright 2010 FIELDS CORPORATION All rights reserved. 8 Balance Sheets for the 1Q of the Year Ending March 31, 2011 FIELDS CORPORATION (Liabilities/Net assets) The greatest leisure for all people (Unit: Million yen) At March At June Increase/ Liabilities and Net assets 31, 2010 30, 2011 Decrease Factors Decrease in account payable –trade from pachinko/pachislot Notes and accounts payable—trade 26,610 15,015 (11,595) machine sales Corporate bonds redeemable within 1 year 720 877 157 Accrued income taxes 3,562 1,097 (2,465) Decrease due to payment of income tax, etc. Other 4,953 5,392 439 Total current liabilities 35,845 22,381 (13,464) Corporate bonds 1,510 1,290 (220) Decrease due to redemption of corporate bonds Increase due to adjustment for changes of accounting standard for Other 2,785 3,221 436 asset retirement obligation Total fixed liabilities 4,295 4,511 216 Total liabilities 40,141 26,893 (13,248)

Common stock 7,948 7,948 0 Capital surplus 7,994 7,994 0 Retained earnings 27,583 28,231 648 Increase due to posting 1Q net income Treasury stock (1,785) (1,785) 0 Total shareholders’ equity 41,741 42,389 648 Unrealized holding gain on available-for-sale securities (676) (1,042) (366) Total valuation and translation differences (676) (1,042) (366) Minority interest 122 217 95 Total net assets 41,187 41,564 377 Total liabilities and net assets 81,329 68,458 (12,871) * “Other” is calculated as the other items deducted from the total figure on this sheet

Source: Fields Copyright 2010 FIELDS CORPORATION All rights reserved. 9 FIELDS CORPORATION Statement of Cash Flows for the 1Q of the Year Ending March 31, 2011 The greatest leisure for all people (Unit: Million yen) Year Ended March 31, 2010 Year Ending March 31, 2011 1Q Full-Year 1Q Factors

Decrease in notes and accounts payable-trade (12,079) Cash flows from operating activities 4,748 8,429 (1,698) Decrease in notes and accounts receivable-trade 10,803 Income taxes paid (3,473)

Expenditure for purchase of shares of subsidiaries on change to scope of consolidation (1,649) Cash flows from investing activities (131) (1,011) (2,478) Purchases of investment securities (366) Expenditure for loans (242)

Repayment of short-term borrowings (1,209) Cash flows from financing activities (1,028) (2,687) (2,318) Dividends paid (738) Redemption of corporate bonds (300) Effect of exchange rate changes on cash and cash equivalents (2) (4) (3) Increase (decrease) in cash and cash equivalents 3,585 4,725 (6,498) Cash and cash equivalents at beginning of period 11,181 11,181 15,906 Cash and cash equivalents at end of period 14,767 15,906 9,407 CF from operating activities CF from investing activities CF from financing activities 8,429 8,000 4,748 4,000 (131) 0 (1,028) (1,011) (1,698) -4,000 (2,687) (2,478) (2,318) 1Q of the Year Ended March 31, 2010 Year Ended March 31, 2010 1Q of the Year Ending March 31, 2011

Supplementary Data for the 1Q of the Year Ending March 31, 2011

Copyright 2010 FIELDS CORPORATION All rights reserved. 11 Number of Pachinko/Pachislot Machines Sold According to Title FIELDS CORPORATION for the 1Q of the Year Ending March 31, 2011 The greatest leisure for all people

(Unit: Machines) 1Q Cumulative Release Manufacturer Title Machines Sold Machines Sold Pachinko machines Over 200,000 June Bisty CR Evangelion—Evangelical of the Beginnings 56,084 (On sale) Others 8,808 Total number of pachinko machines sold 64,892

Pachislot machines ※ Over 80,000 March Bisty Neon Genesis Evangelion—Die Spur der SEELE 4,846 (On sale) Over 49,000 March Rodeo Onimusha: Dawn of Dreams 21,570 (On sale) June Rodeo Gamera 13,553 13,600 Others 677 Total number of pachislot machines sold 40,646 Total number of pachinko/pachislot machines sold 105,538

* Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold was not released. * The figures for cumulative machines sold were as of July 31, 2010. ※Bracketed titles were released in the previous 4Q and are still on sale.

Source: Fields Copyright 2010 FIELDS CORPORATION All rights reserved. 12 FIELDS CORPORATION Titles Sold and Press Released for the 1Q of the Year Ending March 31, 2011 The greatest leisure for all people

Pachinko machines Pachislot machines (As of July 31, 2010) 1Q 1Q ■CR Evangelion—Evangelical of the Beginnings ■Gamera ・Employing new high-quality images from the 2009 movie ・Released as the 2nd title in Rodeo’s 10th Anniversary series Evangelion: 2.0 You Can (Not) Advance. ・Realizing the destructive power of Gamera with the vigorous ・ Featuring the greatest number of effects in the series and realizing visual effect with the latest 3DCG, with the concept of the the unique world and fascinating storyline of the movies by the pachislot machine anyone can enjoy play it ©角川映画 ©1995 角川映画 NH Released in cutting-edge visual effects with the pachinko game functions Released in ©1996 角川映画 NHFN ©1999 角川映画TNHN ©Sammy ©RODEO June ©カラー ©Bisty June Titles press released for the 2Q Titles press released for the 2Q ■CR Shimizu no Jirocho Light ver. ■Magical Shopping Arcade Abenobashi ・To be released as the light ver. of “CR Shimizu no Jirocho –The ・Employing content from the animation series “Magical Shopping Bonds of Life” sold in January 2010 Arcade Abenobashi” produced by GAINAX Co., Ltd. ・Realizing the game features anyone can enjoy and including the parody elements from other animations Released in Released in ©GAINAX/アベノ橋製作委員会 ©FIELDS August August On going sale titles from the previous fiscal year ■ Neon Genesis Evangelion—Die Spur der SEELE ・The machine has a new special body depicting the world of Evangelion that has overwhelming presence ・The machine employs the images from the Rebuild of Evangelion movies, including material freshly adopted from the newest Released in installment of the series, Evangelion: 2.0 You Can (Not) Advance March ■ Onimusha: Dawn of Dreams ©GAINAX・カラー/Project Eva. © カラー©Bisty ・First Pachislot machine from Rodeo’s 10th anniversary year ・Offering “endless expectations,” which is created by a highly sophisticated game of the lavish storyline and diverse patterns of play Released in ©CAPCOM CO.,LTD. ALL RIGHTS RESERVED. ©RODEO ©Sammy March 「新鬼武者」は株式会社カプコンの登録商標です。

Source: Fields Copyright 2010 FIELDS CORPORATION All rights reserved. 13 Number of Pachinko/Pachislot Machines Sold According to Manufacturer FIELDS CORPORATION for the 1Q of the Year Ending March 31, 2011 The greatest leisure for all people

(Unit: Machines) Year Ending Year Ended March 31, 2010 March 31,2011 1Q 2Q 3Q 4Q Full-Year 1Q Results Results Results Results Results Results

＜Pachinko Machines＞

Bisty 236,035 163 7,663 43,016 286,877 58,007

Others 8,056 22,030 8,034 5,737 43,857 6,885

Total number of pachinko machines sold 244,091 22,193 15,697 48,753 330,734 64,892

＜ Pachislot Machines＞

Rodeo 65 - 1,498 27,199 28,762 35,123

Bisty 1,120 69 - 74,990 76,179 4,846

Olympia 3,639 109 1,152 8 4,908 -

Others 1,231 1,627 2,167 4,272 9,297 677

Total number of pachislot machines sold 6,055 1,805 4,817 106,469 119,146 40,646 Total number of pachinko/pachislot machines sold 250,146 23,998 20,514 155,222 449,880 105,538

(Unit: Machines) (1) (1) 600,000 Sammy Group SANKYO Group Olympia Other manufacturers 544,321 40,381 511,247 19,988 484,534 500,000 6,570 18,586 44,929 449,880 8,313

53,134 400,000 4,908

331,205 285,758 27,135 300,000 447 329,965 366,619

200,000 363,056 262,087

105,538 100,000 211,612 7,562 127,670 62,853 79,711 28,762 41,536 35,123 0 Year Ended March 31, Year Ended March 31, Year Ended March 31, Year Ended March 31, Year Ended March 31, 1Q of the Year Ending 2006 2007 2008 2009 2010 March 31, 2011 (1) Olympia Co., Ltd., was included in Other manufacturers in and before the year ended March 2006, therefore there is a difference between the figures announced in the past for said company and those presented here.

(Unit: Machines) 600,000 Pachislot machines Pachinko machines 544,321 511,247 500,000 484,534 449,880

400,000 329,661

273,981 345,823 331,205

300,000 330,734 330,734

202,525 200,000

214,660 105,538 100,000 210,553 165,424 128,680 119,146 64,892 119,146 40,646 0 Year Ended March 31, Year Ended March 31, Year Ended March 31, Year Ended March 31, Year Ended March 31, 1Q of the Year Ending 2006 2007 2008 2009 2010 March 31, 2011

Appendix I

Corporate data (As of June 30, 2010) Principal shareholders (As of March 31, 2010)

Number of Percentage of Shareholders outstanding shares held shares held Company name FIELDS CORPORATION http://www.fields.biz/ Hidetoshi Yamamoto 86,750 25.00% Establishment June 1988 (Started business as TOYO Shoji Co., Ltd. in 1983) SANKYO CO., LTD. 52,050 15.00% Address of the E Space Tower, 3-6, Maruyama-cho, Shibuya-ku, Tokyo Head office 150-0044, Japan Takeshi Yamamoto 36,128 10.41% Common stock ¥7,948.03 million Mint Co. 16,000 4.61% Total number of shares issued and outstanding: 347,000 Treasury Stock Stock information (Treasury stock: 14,885) 14,885 4.29% The Master Trust Bank of Japan, Ltd. Securities exchange JASDAQ 2767 (Trust account) 12,898 3.72% Number of employees 637（Non-Consolidated）, 1,098（Consolidated） Trust & Custody Services Bank, Ltd. (Securities investment trust account) 5,982 1.72% Main business Planning, development and sales of pachinko/pachislot machines Japan Trustee Services Bank, Ltd. activities (Trust account) 4,735 1.37% ＜Regional Offices＞ Takashi Oya 4,500 1.30% Hokkaido-Tohoku, North Kanto, Tokyo, Nagoya, Osaka, NCT Trust and Banking Corporation Chugoku-Shikoku, Kyushu (Securities investment trust account) 3,500 1.01% Regional Offices and ＜＞ Branch Offices Branch Offices Number of shareholders Sapporo, Sendai, Aomori, Takasaki, Niigata, Koriyama, Tokyo, by category Financial institutions 9.48% Western Tokyo, Chiba, Saitama, Yokohama, Tsukuba, Nagoya, Mie, Shizuoka, Osaka, Kyoto, Kobe, Kanazawa, Hiroshima, Treasury stock 4.29% Securities companies 1.38% Yamaguchi, Matsuyama, Fukuoka, Saga, Kumamoto, Kagoshima ・Fields Jr. Corporation ・Japan Sports Marketing Inc. Other companies 21.03% Consolidated ・Lucent Pictures Entertainment, Inc. Individuals and others 56.24% subsidiaries ・FutureScope Corporation ・Tsuburaya Productions Co., Ltd. ・Digital Frontier Inc. and 8 other companies Foreign companies and others ・Rodeo Co., Ltd. 7.58% Equity method ・Kadokawa Haruki Corporation companies ・HERO’S and 3 other companies

Pachinko/Pachislot related business Group related business ■ Established in Nagoya to sell pachinko/pachislot machines 1988 Aiming to distribute pachinko/pachislot machinesAimingmore todistributepachinko/pachislot widely

■ Established branch offices in Tokyo 1992 ■ Merged Leisure Nippon Newspaper Company and launched a new industrial vision ■ Launched the ‘Hall TV’ system to support pachinko hall management ■ Nationwide expansion: to Tohoku, Chugoku, Shikoku, Kansai 1995 ■ Established a sales tie-up with a pachinko/pachislot machine manufacturer Sammy Corporation ■ Launched ‘Pachinko Information Station,’ a CS service for the industry in collaboration with Mitsui & Co., Ltd. ■ Obtained ISO9002: 1994 1999

■ Started to sell Rodeo’s pachinko/pachislot machines as a sales 2000 channel of Rodeo Co., Ltd.

Source: Fields Copyright 2010 FIELDS CORPORATION All rights reserved. 19 FIELDS CORPORATION Our Tracks (2001－2010) The greatest leisure for all people Pachinko/Pachislot related business Group related business ■ Renamed Fields Corporation ■ Established Professional Management Co., Ltd., and Total Workout

Toward a fabless manufacturerToward afabless 2001 Corporation As a trailblazing creator pursuing more creatorpursuing trailblazing As a ■ Consolidated Fields Jr. Corporation as a subsidiary ■ Invested in Rodeo Co., Ltd. 2002 ■ Obtained ISO9001: 2000 ■ Listed on JASDAQ ■ Released Sammy pachinko machines exclusively for Fields 2003 ■ Established business tie-up with the SANKYO Group and Bisty Co., Ltd. ■ Released the first machine made via a full-scale collaboration with ■ Invested in D3 Publisher Inc. Bisty Co., Ltd. 2004 ■ Consolidated D3 Publisher Inc. and White Trash Charms Japan Co., Ltd. as a subsidiary of the Company

Toward a content provider Toward a ■ Invested in Kadokawa Haruki Corporation ■ Established G&E Corporation via joint investments of Sammy 2005 ■ Invested in and consolidated J. Sakazaki Marketing Ltd. as a Corporation, SANKYO CO., LTD. and Fields Corporation subsidiary of the Company ■ Established Japan Sports Marketing Inc. entertaining pachinko/pachislotmachines (Merger of three subisduary companies) ■ Consolidated thinkArts Co., Ltd., Fields Pictures Corporation and ■ Launched a full-scale collaboration with Olympia Co., Ltd., for a 2006 FutureScope Corporation as a subsidiary of the Company Gold Olympia brand ■ Established Ildel Corporation and Haruki Fields Cinema Fund ■ Launch of Lucent Pictures Entertainment, Inc. 2007 ■ Consolidated EXPRESS Inc. as a subsidiary of the Company ■Consolidated Shin-Nichi Technology Co., Ltd. as a subsidiary of the Company ■ Established business tie-up with KYORAKU SANGYO 2008 ■ Invested in Bbmf Magazine, Inc. and SPO Inc. ■ Merger of White Trash Charms Japan Co., Ltd., and Fields Pictures

Next Corporation 2009 ■ Completion of liquidation of thinkArts Co., Ltd. ■ Sale of D3Inc. to NAMCO BANDAI Games Inc. ■Consolidated Tsuburaya Productions Co., Ltd. as a subsidiary of the Company ■ Consolidated Digital Frontier Inc. as a subsidiary of the Company 2010 ■ Established a new joint investment publishing company HERO’S with Shogakukan Creative Inc.

(As of June 30, 2010)

Fields Corporation [2767]

Pachinko/Pachislot (PS) Field Mobile Field Sports Entertainment Field Other Field

Lucent Pictures Fields Jr. Corporation (100.0%) FutureScope Corporation (83.3%) Japan Sports Marketing Inc. (61.8%) Entertainment, Inc. (90.0%)

Rodeo Co., Ltd. (35.0%) EXPRESS Inc. (80.0%) Haruki Fields Cinema Fund (90.0%)

Digital Frontier Inc. (86.9%) F Corporation (50.0%)

Shin-Nichi Technology Tsuburaya Production Co., Ltd. (51.0%) Co., Ltd. (100.0%)

HERO’S (49.0%)

Sammy Corporation Bbmf Magazine, Inc. (33.8%)

Business G&E Corporation (33.3%) partner SANKYO CO., LTD.

SPO Inc. (31.8%) KYORAKU SANGYO

Kadokawa Haruki Corporation (30.0%)

*The group structure shows our main consolidated and equity method companies.

Accelerating business in the entertainment field Tsuburaya Productions Co., Ltd. (Holding ratio：51.0%) ■Location 1-10-1 Hachimanyama, Setagaya-ku, Tokyo Acquired 3 entertainment companies ■Establishment April 1963 as Fields Group companies in April 2010 ■President Shinichi Ooka ■Paid-in capital ¥310 million ■Net sales ¥3,577 million (fiscal year ended July 2009) Tsuburaya Productions Digital Frontier HERO’S Promoting usage of IP such as “Ultraman” for pachinko/pachislot machines, developing new visual image and products, expanding global (Consolidated subsidiary) (Consolidated subsidiary) （Joint investment） business in order to increase profit. Ⓒ円谷プロ

Digital Frontier Inc. (Holding ratio：86.9%) HERO’S (Holding ratio：49.0%) ■Location 1-1-71 Nakameguro, Meguro-ku, Tokyo ■Location 3-6, Maruyama-cho, Shibuya-ku, Tokyo ■Establishment May 2000 ■Establishment April 2010 ■President Hidenori Ueki ■President Shinobu Miyake ■Paid-in capital ¥31 million ■Paid-in capital ¥10 million ■Net sales ¥1,707 million (fiscal year ended July 2009) Jointly established by Shogakukan Creative Inc., a group With leading technologies and facilities company of Shogakukan Inc. - which leads publishing in the CG industry, Digital Frontier Inc. industry in Japan. is a core driver in the Fields Group’s Planning to publish a new monthly comic magazine for youth different from all those that have gone before. visual image production field. Death Note Onimusha: Dawn of Dreams

Source: Fields © CAPCOM CO.,LTD. 2005 ALL RIGHTS RESERVED. Copyright 2010 FIELDS CORPORATION All rights reserved. 22 © 2006「 DEATH NOTE 」FILM PARTNERS ©大場つぐみ・小畑健 / 集英社 Status of Group Companies FIELDS CORPORATION The greatest leisure for all people

Paid-in Holding capital Investment date Company name Ratio Address Business activities (Million yen)

Fields Jr. Corporation 100.0 10 Shibuya-ku, Tokyo Pachinko/Pachislot machine maintenance, etc. March 2002 Pachinko/Pachislot Shin-Nichi Technology Co., Ltd. 100.0 50 Taito-ku, Tokyo Pachinko/ Pachislot machine development January 2008 (PS) Field F Corporation 50.0 200 Shibuya-ku, Tokyo Pachinko/Pachislot machine planning and development May 2009

Rodeo Co., Ltd. 35.0 100 Toshima-ku, Tokyo Pachinko/Pachislot machine development and manufacturing March 2002

Mobile Field FutureScope Corporation 83.3 60 Shibuya-ku, Tokyo Mobile contents service provider and mail order October 2006

Sports Entertainment Japan Sports Marketing Inc. 61.8 200 Shibuya-ku, Tokyo Athletes management / Running fitness gyms October 2005

Field EXPRESS Inc. 80.0 300 Fukuoka-shi, Fukuoka Running fitness gym December 2007

Lucent Pictures Entertainment, Inc. 90.0 20 Shibuya-ku, Tokyo Planning, production and producing of animations October 2007

Haruki Fields Cinema Fund 90.0 * 456 Shibuya-ku, Tokyo Movie production December 2007 Other Field Digital Frontier Inc. 86.9 31 Meguro-ku, Tokyo CG planning and production April 2010

Movie/TV planning and production Tsuburaya Productions Co., Ltd. 51.0 310 Setagaya-ku, Tokyo April 2010 Character goods planning, production and sales Comic magazine and character contents planning, operation and HERO’S 49.0 10 Shibuya-ku, Tokyo April 2010 production

Bbmf Magazine, Inc. 33.8 20 Chiyoda-ku, Tokyo Publishing and selling books and magazines, etc. January 2008

G&E Corporation 33.3 450 Shibuya-ku, Tokyo Running business schools focused on entertainment field May 2005

SPO Inc. 31.8 371 Minato-ku, Tokyo Movie planning, production and distributor, etc. March 2008

Planning, production, editing, publishing and selling books and Kadokawa Haruki Corporation 30.0 757 Chiyoda-ku, Tokyo March 2005 magazines * investment

(As of June 31, 2010)

Sammy group SANKYO group KYORAKU SANGYO Rodeo Bisty

TV/movies, animation, sports and other

（Rights/Product planning)

(Development/Manufacturing) (Development/Manufacturing) February 2008 Alliance in progress (SECTA)* (SECTA)* （保通協）

Pachislot Pachinko Pachislot (From 2000) (From 2003) (From 2003) パチンコ 4Q of the year パチンコending March 31, 2011 The 1st title to be launched

(Sales agency)

Pachinko halls

*Security Electronics Communications Technology Association

©CAPCOM CO.,LTD. ALL RIGHTS RESERVED. ©RODEO ©Sammy ©カラー ©カラー・GAINAX ©Bisty 「新鬼武者」は株式会社カプコンの登録商標です。 ©カラー ©Bisty Source: Fields ©角川映画 ©1995 角川映画 NH ©GAINAX・カラー/Project Eva. © カラー©Bisty Copyright 2010 FIELDS CORPORATION All rights reserved. 24 ©1996 角川映画 NHFN ©1999 角川映画TNHN ©GAINAX/アベノ橋製作委員会 ©FIELDS ©Sammy ©RODEO FIELDS CORPORATION Accounting Method of Pachinko/Pachislot Sales (Image) The greatest leisure for all people

＜Agency sales＞＜Distribution sales＞

Manufacturers Pachinko machines フィールズ Manufacturers Pachislot machines フィールズ

Commission Commission payment payment Agency Commission Gross Manufacturing sales profit cost

(Recorded in the Whole Cost of Machines Manufacturing following month) sales purchase cost Machine Machine Gross sales sales profit

Commission Gross payment profit Gross profit

＜Price: 250,000-380,000 yen＞＜Price: 350,000-450,000 yen＞ (Recorded in the month)

©カラー ©カラー・GAINAX ©Bisty Source: Fields ©CAPCOM CO.,LTD. ALL RIGHTS RESERVED. ©RODEO ©Sammy Copyright 2010 FIELDS CORPORATION All rights reserved. 25 「新鬼武者」は株式会社カプコンの登録商標です。 FIELDS CORPORATION Glossary of Fields’ Pachinko/Pachislot Machine Sales The greatest leisure for all people

Pachinko/Pachislot manufacturers *5 *5 Transport of machines Transport of machines Pachinko machines（Some pachislot machines） Pachislot machines （Direct）（Direct）

Payment of Remittance of *1 *2 Purchase commission sales amount Agency sales Distribution sales of machines

Fields

Consignment

*3 Secondary *4 Direct sales Sales agent Indirect sales

Pachinko halls (Pachinko/Pachislot users)

*1 Agency sales ： Sales and profit by commission *2 Distribution sales ： Sales and profit by purchase of machines

*3 Direct sales ： Direct sales by own sales force *4 Indirect sales ： Indirect sales through secondary agents

*5 Transport of machines： Direct transport of machines from manufacturers to □Sales method Both agency and distribution sales activities are the same Pachinko halls

Source: Fields Copyright 2010 FIELDS CORPORATION All rights reserved. 26 Business flow and Accounting Method of Merchandising Rights FIELDS CORPORATION Regarding Pachinko/Pachislot Planning and Development (Image) The greatest leisure for all people

Balance Sheet Licensee Profit and Loss MG: Minimum Guarantee OR: Over Royalty

① Gaining ② MG payment ⑥ OR payment merchandising rights Asset Cost (Advance payment for (Merchandising rights cost) merchandising rights)

③ Merchandising rights sales (Sub-licensing)

Pachinko/Pachislot ④MG receiving Decrease in asset Sales/Cost （ Pachinko/Pachislot (Advance payment for (Merchandising rights sales/Cost) Fields Machines Sold) merchandising rights) manufacturers

⑤ OR receiving Sales (Merchandising rights sales)

Year Ended年月期 Year Ended Year Ended Year Ended Year Ended Year Ending 2004 3 Year Ended March 2010 March 2005 March 2006 March 2007 March 2008 March 2009 March 2011

CR Neon Genesis Evangelion Second Impact What’s Value of Miracle The Angels Are Back Again The Beginning and the End Evangelical of the Beginnings Pachinko machines ＜December 2004＞＜February 2006＞＜February 2007＞＜January 2008＞＜April 2009＞＜June 2010＞ Premium Model The Angels Are Back Again YF ＜May 2008＞＜January 2010＞［Type less reliant on gambling nature］［Type less reliant on gambling nature］

125,000 machines 161,000 machines 187,000 machines 200,000 machines 50,000 machines 237,000 machines 24,000 machines Over 200,000 machines On going sales

That time has come, Neon Genesis Evangelion ‘Magokoro wo Kimini’ they’re waiting for us Die Spur der SEELE Pachislot machines ＜September 2005＞＜July 2007＞＜September 2008＞＜March 2010＞

23,000 machines 99,000 machines 90,000 machines Over 80,000 machines On going sales

©GAINAX/Project Eva.・テレビ東京 ©GAINAX・カラー/Project Eva. ©GAINAX・カラー/Project Eva. ©Bisty Source: Fields ©カラー ©カラー・GAINAX ©Bisty Copyright 2010 FIELDS CORPORATION All rights reserved. 28 ©GAINAX・カラー/Project Eva. © カラー©Bisty © カラー ©Bisty FIELDS CORPORATION Total Sale Machines of Evangelion Series The greatest leisure for all people

Planned and sold 6 pachinko and 4 pachislot titles since the year ended March, 2005 Total sale exceeded 1 million machines in the year ended March, 2010

Total over (Unit: Thousand machines) 1,470,000 machines On going sales 1,500 Pachislot Pachinko 1,271

Over 1,000 935 1,000,000 machines 795 1,184 984

496 723 500 673 309

125 287 292 212 122 0 Year ended Year ended Year ended Year ended Year ended Year ended Year ending March 31, 2005 March 31, 2006 March 31, 2007 March 31, 2008 March 31, 2009 March 31, 2010 March 31, 2011

Source: Fields ©GAINAX・カラー/Project Eva. © カラー ©Bisty 29 © カラー ©Bisty Copyright 2010 FIELDS CORPORATION All rights reserved. FIELDS CORPORATION Pachinko/Pachislot (PS) Field: Transition in the Number of Machines Sold The greatest leisure for all people (Unit: Machines) Year Ended Year Ended Year Ended Year Ended Year Ended 2011 March 2006 March 2007 March 2008 March 2009 March 2010 1st Half 2nd Half Full-Year 1st Half 2nd Half Full-Year 1st Half 2nd Half Full-Year 1st Half 2nd Half Full-Year 1st Half 2nd Half Full-Year 1Q Number of machines 159,387 384,934 544,321 229,807 281,440 511,247 212,088 272,446 484,534 216,832 114,373 331,205 274,144 175,736 449,880 105,538 sold

Sales ratio Pachinko 74,344 255,317 329,661 123,271 222,552 345,823 38,585 235,396 273,981 137,539 64,986 202,525 266,284 64,450 330,734 64,892 46.6% 66.3% 60.6% 53.6% 79.1% 67.6% 18.2% 86.4% 56.5% 63.4% 56.8% 61.1% 97.1% 36.7% 73.5% 61.5% Pachislot 85,043 129,617 214,660 106,536 58,888 165,424 173,503 37,050 210,553 79,293 49,387 128,680 7,860 111,286 119,146 40,646 53.4% 33.7% 39.4% 46.4% 20.9% 32.4% 81.8% 13.6% 43.5% 36.6% 43.2% 38.9% 2.9% 63.3% 26.5% 38.5%

Agency/Distribution sales ratio Agency sales 82,152 273,980 356,132 127,081 223,086 350,167 40,120 237,648 277,768 138,492 66,674 205,166 255,570 67,177 322,747 65,441 51.5% 71.2% 65.4% 55.3% 79.3% 68.5% 18.9% 87.2% 57.3% 63.9% 58.3% 61.9% 93.2% 38.2% 71.7% 62.0% Distribution sales 77,235 110,954 188,189 102,726 58,354 161,080 171,968 34,798 206,766 78,340 47,699 126,039 18,574 108,559 127,133 40,097 48.5% 28.8% 34.6% 44.7% 20.7% 31.5% 81.1% 12.8% 42.7% 36.1% 41.7% 38.1% 6.8% 61.8% 28.3% 38.0%

Direct/Indirect sales ratio Direct sales 112,917 291,982 404,899 167,788 218,503 386,291 164,786 215,392 380,178 177,552 89,735 267,287 221,521 145,626 367,147 87,390 70.8% 75.9% 74.4% 73.0% 77.6% 75.6% 77.7% 79.1% 78.5% 81.9% 78.5% 80.7% 80.8% 82.9% 81.6% 82.8% Indirect sales 46,470 92,952 139,422 62,019 62,937 124,956 47,302 57,054 104,356 39,280 24,638 63,918 52,623 30,110 82,733 18,148 29.2% 24.2% 25.6% 27.0% 22.4% 24.4% 22.3% 20.9% 21.5% 18.1% 21.5% 19.3% 19.2% 17.1% 18.4% 17.2%

Source: Fields Copyright 2010 FIELDS CORPORATION All rights reserved. 30 FIELDS CORPORATION Main Titles of Pachinko Machines Sold (3.2002-3.2010) The greatest leisure for all people (Unit: Machines) Sammy Sold Bisty Sold Olympia Sold 3.2010 CR Neon Genesis Evangelion—The Beginning and the End 230,000 CR Iron Chef - CR GTO - CR Neon Genesis Evangelion—The Angels Are Back Again YF 23,000 CR Shimizu no Jirocho—The Bonds of Life - 3.2009 CR Virtua Fighter 11,000 CR Mystic Blue - CR King Kong 21,000 CR Seven Samurai 82,000 CRA Morning Musume - CRA Neon Genesis Evangelion Premium Model 51,000 3.2008 CR Sakura Taisen 41,000 CR Neon Genesis Evangelion—The Angels Are Back Again 199,000 CR Tomb Raider - CRA Felix the Cat - CR The Mask of Zorro - CR LOONEY TUNES BIA - 3.2007 CR SEACOP - CR Neon Genesis Evangelion—Kiseki no Kachiwa 187,000 CR PROJECT MINERVA - CR Salaryman Kintaro 2 28,000 CR WINK 11,000 CR Gamera Extreme Battle - CR Aya Matsuura 40,000 CR Otoko Ippiki Gaki Daisho - CR Shin Sangoku Musou 27,000 3.2006 CR Sakigake!! Otoko Juku 29,000 CR Neon Genesis Evangelion: Second Impact 161,000 CR Super Jetter - CR Ashita ga arusa Yoshimoto World 38,000 CR Azumi - CR Marilyn Monroe 39,000 CR K-1 PREMIUM Dynamite!! - CR Iijima Naoko no Casino Bisty 21,000 CR Daimajin 10,000 3.2005 CR Ore no Sora 30,000 CR Kahara Tomomi to Minashigo Hatchi 41,000 CR Bakumatsu no kaze 13,000 CR Neon Genesis Evangelion 124,000 CR LINDA 25,000 CR Circuit e ikou! 11,000 CR FEVER TWINS - 3.2004 CR Rikidozan 40,000 CR FEVER KUNG-FU GAL 14,000 CR Sonic 27,000 CR CITY HUNTER 36,000 CR Ume Matsu Paradise 24,000 3.2003 CR GEN JU HAOU 13,000 3.2002 CR Salaryman Kintaro 24,000

* Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold was not released. * Round down to the nearest 1,000. Source: Fields Copyright 2010 FIELDS CORPORATION All rights reserved. 31 FIELDS CORPORATION Main Titles of Pachislot Machines Sold (3.2001-3.2010) The greatest leisure for all people (Unit: Machines) Rodeo Ssold Bisty Sold Olympia Sold 3.2010 Onimusha: Dawn of Dreams 27,000 Saturday Night Fever - Aim for the Ace! - Hono-no Nekketsu Kyoshi - Neon Genesis Evangelion—Die Spur der SEELE 75,000 I am KONISHIKI - 3.2009 Kaiji Act 2 18,000 KING KONG - Tenchi wo Kurau - Neon Genesis Evangelion—That time has come, now they’re waiting for us 90,000 Sonic Live - 3.2008 Tenka Muteki! Salaryman Kintaro 18,000 Beach Club - Shin Sangokumusou - Virtua Fighter 10,000 Neon Genesis Evangelion—‘Magokoro wo Kimini’ 99,000 Kaiketsu Harimau - The Mask of Zorro - Morning Musume - Cream Stew - Devil May Cry 3 48,000 3.2007 Sakigake!! Otoko Juku 17,000 SHERLOCK HOUND - Karate-Baka Ichidai - PREMIUM Dynamite - GTO - KING OF MOUSE 30,000 Dokaben - ROCKY BALBOA - LOONEY TUNES: BACK IN ACTION - Tomb Raider 60,000 Lord of the Rings - 3.2006 Ore no Sora 125,000 Neon Genesis Evangelion 23,000 Geronimon S - Dokonjo Gaeru - 3.2005 Onimusha 3 120,000 Dai Yamato 12,000 Mezase Dokidoki Zima - Kaiji 29,000 Fever Natsumatsuri - Umematsu Dynamite Wave! 36,000 3.2004 Gamera-High Grade Vision 61,000 KAIZOKU - Ougonshin 13,000 WANTOUCHABLE (Sammy) - JET SET RADIO 22,000 Charlie’s Angels - Sloter Kintaro 52,000 Yajyu 14,000 3.2003 KAZENOYOUJINBOU 53,000 SNOW KING - Salaryman Kintaro S - CLUB RODEO T 43,000 Ginginmaru 31,000 3.2002 Ichigeki Teio 2 17,000 Salaryman Kintaro 118,000 DOUBLE CHALLENGE 31,000 Oo-Gamera 32,000 3.2001 INDY JAWS 2 23,000 Gamera 29,000

* Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold was not released. * Round down to the nearest 1,000. Source: Fields Copyright 2010 FIELDS CORPORATION All rights reserved. 32 FIELDS CORPORATION CSR Activities The greatest leisure for all people Basic approach to CSR Our corporate activities and CSR should be one and the same ■ Activities ・Corporate code of conduct established The guidelines were published in a portable handbook and Topic 1 Renewed ISO27001/ISMS certificate distributed to employees Information security management system ・Internal control Developing a management structure geared for further growth Renewed Date July 21-23, 2010 ・Quality management In order to provide clients with superior service quality, we view Registration August 24, 2007 sales activities as synonymous with service quality, we acquired and Date renewed “ISO 9001:2000” Renewed ISO/IEC 27001:2005／JIS Q 27001:2006 ・Information security management Details As we continuously strengthen its security measures to earn the trust (Information Security Management System) certificate of society and our customers, we acquired and renewed “ISO27001:2005” Topic 2 Establishment of Okinawa working center Topic 3 Charity golf tournament support Employs people with disabilities in Okinawa to promote “THE LEGEND CHARITY PRO-AM TOURNAMENT” the employment for the people with disabilities Activities Keeps the social responsibility through offering the Date May 8-9, 2010 employment opportunities and a comfortable working place Proceeds from entree fee, charity auction, sale of tickets to people with disabilities Details Establishment to the venue were donated 1 April, 2010 (Opening ceremony: 5 April, 2010) Date Chiba Children’s Hospital Business Donations Japan Leukemia Research Found Business of data imputing, etc of office related matters Activities Children’s Cancer Association of Japan Topic 4 Introduction of energy-saving printers Topic 5 Introduction of Eco-Car Replacement (and reduction) of printers with the energy- Object Sales cars : 209 Activities saving models. Adoption of printers with a secure function as a part of the information security promotion activity. Duration September 2009-June 2012 Reduction in CO2 by 6.6t a year. Reduction in CO2 by 480t a year （Equivalent to CO2 Effect Effect （Equivalent to CO2 absorption of 470 cedar trees） absorption of 30,000 cedar trees）

Basic approach to corporate governance

Fields Corporation has identified its corporate philosophy as providing “The Greatest Leisure for All People,” and has established a basic management policy of continuously enhancing corporate value. To realize this basic policy, enabling corporate governance system functions is considered to be one of our key management issues. We enhance our corporate governance system by advancing reforms in our management structures and institutions specifically within the framework of the Board of Directors, the Board of Statutory Auditors, the Independent Auditor and the Board of Executive Officers.

General Meeting of Shareholders

Nomination and removal Nomination and removal Nomination and removal

Report Board of Directors Independent auditors Report Cooperation Board of Statutory Auditors Report Nomination and removal Audit Chairman and CEO/ Cooperation Nomination/Rejection of nomination/ President and COO Approval of removal/ Confirmation of accounting audit/ Report Verification of independence Internal Audit Office Cooperation Board of Executive Officers Internal audit Accounting audit Business operating divisions

Source: Fields Copyright 2010 FIELDS CORPORATION All rights reserved. 34 FIELDS CORPORATION Profit Return Policy The greatest leisure for all people Basic policy: Profit-based dividend / Consolidated payout ratio standard: Higher than 20%

(Unit: Million yen) Year Ended March 31, Year Ended March 31, Year Ended March31, Year Ended March 31, Year Ending March 31, 2007 2008 2009 2010 2011 Forecast Net income 3,710 5,296 (1,481) 3,289 5,500 Total dividend 1,388 1,561 1,534 1,503 1,495 Payout ratio (%) 37.4 29.5 － 45.9 27.2

Total number of outstanding common stock 347,000 347,000 347,000 347,000 347,000 (excluding treasury stock) As of 1st Half 347,000 347,000 347,000 336,357 332,115 (excluding treasury stock) As of Full-Year 347,000 347,000 336,357 332,115 332,115 (excluding treasury stock) Annual dividend Annual dividend Annual dividend Annual dividend 4,500 yen 4,500 yen 4,500 yen 4,500 yen

Annual dividend Interim dividend Dividend per share (Yen) 4,000 yen 2,000 yen Interim dividend Interim dividend Interim dividend Year-end 2,000 yen 2,000 yen 2,000 yen Interim dividend dividend 2,000 yen 2,000 yen Year-end Year-end Year-end Year-end Commemorative dividend dividend dividend dividend dividend 2,500 yen 2,500 yen 2,500 yen 2,000 yen 500 yen

Source: Fields Copyright 2010 FIELDS CORPORATION All rights reserved. 35 FIELDS CORPORATION Financial Highlights The greatest leisure for all people Non-Consolidated Consolidated Key financial data (unit: million yen) 1999.3 2000.3 2001.3 2002.3 2003.3 2004.3 2005.3 2006.3 2007.3 2008.3 2009.3 2010.3 2011.3 1Q Net sales 11,811 10,017 11,496 34,560 61,888 66,211 81,658 96,814 85,321 101,818 73,035 66,342 21,344 Gross profit 2,827 3,381 5,368 12,703 15,992 21,578 24,752 29,737 29,248 34,544 24,024 26,889 7,663 Operating Income 138 768 1,700 5,730 6,781 11,866 12,097 12,348 8,944 13,158 1,960 8,124 2,348 Ordinary income 107 726 1,681 5,664 7,022 12,209 12,480 13,127 9,202 11,705 991 7,761 2,518 Net income 34 262 583 3,041 3,524 6,620 6,926 7,085 3,710 5,296 (1,481) 3,289 1,477 Common stock 10 10 116 530 1,295 1,295 7,948 7,948 7,948 7,948 7,948 7,948 7,948 Net assets 23 286 1,069 3,883 8,752 14,507 33,426 39,411 42,836 46,331 39,496 41,187 41,564 Total assets 5,388 6,199 6,211 18,631 17,090 37,115 72,584 87,556 66,081 69,168 52,064 81,329 68,458 Cash flows from operating activities - - 1,105 4,525 3,316 851 2,965 6,164 5,293 11,127 4,147 8,429 (1,698) Cash flows from investing activities - - 269 (724) (2,253) (3,190) (5,257) (2,224) (4,772) (14,604) (6,182) (1,011) (2,478) Cash flows from financing activities - - (920) 2,004 (2,454) 2,029 10,177 (1,540) 1,488 (1,384) 602 (2,687) (2,318) Cash and cash equivalents at the end of year - - 1,414 6,857 5,739 5,437 13,326 15,777 17,819 12,693 11,181 15,906 9,407

Indicators per share (Yen) 1999.3 2000.3 2001.3 2002.3 2003.3 2004.3 2005.3 2006.3 2007.3 2008.3 2009.3 2010.3 2011.3 1Q Net assets per share 119,690 1,430,535 461,122 1,325,324 268,600 89,305 96,026 113,275 118,487 128,201 117,326 123,645 124,495 Old Shares100,000 24,000 4,500 4,500 Commemorative 4,000 4,000 4,000Commemorative 4,500 New Shares27,398 dividend Interim dividend Interim dividend Interim dividend dividend Interim dividend Interim dividend 10,000 500 2,000 Annual dividend per share - - 15,000 10,000Interim dividend 2,000 2,000 2,000Interim dividend 2,000 - (Non-Consolidated) 2nd new Shares 10,000Year-end Year-end Year-end 2,000Year-end Year-end Year-end dividend dividend dividend Year-end dividend dividend 548 dividend dividend 2,500 4,000 2,000 2,000 2,000 2,000 2,500 Net income per share 174,211 1,310,844 2,075,024 1,275,256 117,233 40,465 19,888 20,118 10,692 15,263 (4,271) 9,796 4,448

Management indicators (%) 1999.3 2000.3 2001.3 2002.3 2003.3 2004.3 2005.3 2006.3 2007.3 2008.3 2009.3 2010.3 2011.3 1Q Shareholders' equity ratio 0.4 4.6 17.2 20.8 51.2 39.1 46.0 45.0 62.2 64.3 75.8 50.5 60.4 Return on equity (ROE) 534.6 169.1 86.0 122.8 55.9 56.9 28.9 19.5 9.2 12.4 (3.5) 8.2 - Return on assets (ROA) 2.2 12.6 27.1 45.6 39.3 45.1 22.8 16.4 12.0 17.3 1.6 11.6 - (1) Payout ratio - - 6.0 7.8 7.9 20.1 20.7 20.3 (2)37.4 (2)29.5 - (2) 45 .9 -

(1) Payout ratio for the year ended March 2004 was computed including a commemorative dividend(2) Consolidated payout ratio Other 1999.3 2000.3 2001.3 2002.3 2003.3 2004.3 2005.3 2006.3 2007.3 2008.3 2009.3 2010.3 2011.3 1Q Total number of shares issued and outstanding (shares) (3) 200 200 2,320 2,930 32,300 161,500 347,000 347,000 347,000 347,000 347,000 347,000 347,000 Treasury stock (shares) ------10,643 14,885 14,885 Number of employees (people) 166 210 319 323 460 651 758 901 1,022 1,077 827 909 1,098

(3) ・October 2002 1:10 stock split ・November 2003 1:5 stock split ・September 2004 1:2 stock split

Year Ended March 31, 2009 Year Ended March 31, 2010 2011

1Q 2Q 3Q 4Q Full-Year 1Q 2Q 3Q 4Q Full-Year 1Q

Net sales 7,321 34,269 23,461 7,984 73,035 16,038 5,406 3,077 41,821 66,342 21,344

Gross profit 2,114 12,408 8,179 1,323 24,024 12,402 707 888 12,892 26,889 7,663

SG&A 5,426 5,843 5,350 5,444 22,063 3,877 3,845 4,906 6,136 18,764 5,314

Operating income (3,312) 6,564 2,830 (4,122) 1,960 8,524 (3,138) (4,018) 6,756 8,124 2,348

Ordinary income (3,161) 6,184 2,581 (4,613) 991 8,519 (3,468) (3,961) 6,671 7,761 2,518

Net income (2,289) 3,134 809 (3,135) (1,481) 4,711 (2,530) (2,454) 3,562 3,289 1,477

Year Ended March 31, 2006 Year Ended March 31, 2007 Year Ended March 31, 2008

1Q 2Q 3Q 4Q Full-Year 1Q 2Q 3Q 4Q Full-Year 1Q 2Q 3Q 4Q Full-Year

Net sales 24,418 11,328 8,211 52,857 96,814 25,362 21,760 17,022 21,177 85,321 24,234 40,414 12,837 24,333 101,818

Gross profit 5,925 3,440 4,337 16,035 29,737 7,570 6,480 5,282 9,916 29,248 6,763 10,681 3,836 13,264 34,544

SG&A 3,667 4,235 4,440 5,047 17,389 4,393 4,936 5,306 5,668 20,303 4,440 5,181 5,671 6,093 21,385

Operating income 2,257 (795) (103) 10,989 12,348 3,176 1,544 (24) 4,248 8,944 2,322 5,500 (1,834) 7,170 13,158

Ordinary income 2,667 (861) (52) 11,373 13,127 3,413 1,567 61 4,161 9,202 2,627 4,837 (1,964) 6,205 11,705

Net income 1,464 (503) (278) 6,402 7,085 1,658 567 70 1,415 3,710 1,156 1,921 (816) 3,035 5,296

Source: Fields Copyright 2010 FIELDS CORPORATION All rights reserved. 37 FIELDS CORPORATION Change in Quarterly Profit and Loss (Non-Consolidated) The greatest leisure for all people (Unit: Million yen)

Year Ended March 31, 2009 Year Ended March 31, 2010 2011

1Q 2Q 3Q 4Q Full-Year 1Q 2Q 3Q 4Q Full-Year 1Q

Net sales 3,950 30,407 16,673 2,113 53,143 14,905 4,328 1,739 40,385 61,357 18,310

Gross profit 2,090 11,417 5,777 146 19,430 11,901 332 232 12,028 24,493 6,542

SG&A 3,569 4,304 3,748 3,990 15,611 3,277 3,243 4,043 5,312 15,875 4,166

Operating income (1,478) 7,111 2,029 (3,844) 3,818 8,623 (2,911) (3,811) 6,717 8,618 2,375

Ordinary income (1,721) 7,218 4,153 (3,808) 5,842 8,761 (2,900) (3,693) 6,662 8,830 2,505

Net income (948) 4,177 2,173 (4,257) 1,145 5,119 (2,064) (2,107) 3,575 4,538 1,362

Year Ended March 31, 2006 Year Ended March 31, 2007 Year Ended March 31, 2008

1Q 2Q 3Q 4Q Full-Year 1Q 2Q 3Q 4Q Full-Year 1Q 2Q 3Q 4Q Full-Year

Net sales 23,301 9,776 5,157 50,017 88,251 22,756 18,385 12,032 18,141 71,314 21,094 37,641 6,600 17,423 82,758

Gross profit 5,479 2,766 2,985 15,338 26,568 6,720 5,631 3,956 8,843 25,150 5,757 9,813 2,385 10,533 28,488

SG&A 3,032 3,506 3,486 4,047 14,071 3,441 3,932 3,888 4,889 16,150 3,226 3,779 4,149 4,700 15,854

Operating income 2,447 (741) (501) 11,292 12,497 3,279 1,698 69 3,953 8,999 2,531 6,034 (1,765) 5,834 12,634

Ordinary income 2,696 (714) (474) 11,328 12,836 3,535 1,749 127 3,982 9,393 2,614 6,046 (1,779) 5,582 12,463

Net income 1,523 (314) (389) 6,114 6,934 1,948 862 240 1,723 4,773 1,397 1,070 (1,151) 2,837 4,153

(Unit: Million yen) Net sales Operating income

101,818 1Q 1Q 96,814 13,158 100,000 Full-Year 12,348 Full-Year 85,321 12,000

80,000 73,035 8,944 8,524 66,342 8,124 8,000 60,000

3,176 4,000 2,257 2,322 2,348 40,000 1,960 24,418 25,362 24,234 21,344 16,038 0 20,000 7,321

0 -4,000 -3,312 2006.3 2007.3 2008.3 2009.3 2010.3 2011.3 2006.3 2007.3 2008.3 2009.3 2010.3 2011.3 Ordinary income Net income

13,127 1Q 7,085 1Q 7,000 11,705 Full-Year Full-Year 12,000 5,296 9,202 4,711 8,519 5,000 7,761 3,710 8,000 3,289

3,000 1,464 1,658 1,477 3,413 1,156 4,000 2,667 2,627 2,518 1,000 991

0 -1,000 -1,481 -4,000 -3,161 -3,000 -2,289 2006.3 2007.3 2008.3 2009.3 2010.3 2011.3 2006.3 2007.3 2008.3 2009.3 2010.3 2011.3

(Unit: Million yen) Change in assets Change in liabilities/net assets

[Ⅰ] Investments and other assets [Ⅱ] Intangible fixed assets [Ⅰ] Net assets [Ⅱ] Other fixed liabilities [Ⅲ] Tangible fixed assets [Ⅳ] Other current assets [Ⅲ] Other current liabilities [Ⅳ] Interest-bearing liabilities [Ⅴ] Notes and accounts receivable trade [Ⅵ] Cash and cash equivalents [Ⅴ] Notes and accounts payable trade

90,000 87,556 90,000 87,556 81,329 81,329 15,777

69,168 15,916 68,458 69,168 68,458 66,081 34,869 66,801 5,954 26,610 12,841 9,457 [Ⅵ] 60,000 60,000 9,094 5,006 15,015 17,902 [Ⅴ] 52,064 52,064 4,875 9,046 2,230 1,910 1,981 2,242 [Ⅳ] 12,354 33,088 46,385 21,862 6,603 6,504 3,011 8,515 6,428 Ⅲ 11,181 Ⅴ 2,830 [ ] [ ] 2,771 4,785 3,151 2,785 3,206 [Ⅱ] 18,523 4,324 2,791 14,364 9,240 9,630 [Ⅳ] 30,000 7,690 30,000 9,719 8,093 10,021 46,331 7,717 10,898 Ⅲ 42,836 3,937 9,721 [ ] 41,021 39,496 41,187 41,564 5,756 [Ⅰ] 4,689 4,951 2,761 2,333 [Ⅱ] 2,752 4,036 17,578 13,268 12,578 12,925 10,235 10,144 [Ⅰ] 0 0 As of March As of March As of March As of March As of March As of June As of March As of March As of March As of March As of March As of June 31, 2006 31, 2007 31, 2008 31, 2009 31, 2010 30, 2010 31, 2006 31, 2007 31, 2008 31, 2009 31, 2010 30, 2010

Note: Regarding net assets before March 31, 2006 the figure shows the total of the net assets and minority shareholders equity.

Source: Fields Copyright 2010 FIELDS CORPORATION All rights reserved. 40 FIELDS CORPORATION Change in Free Cash Flow The greatest leisure for all people *Free Cash Flow: Cash flow from operating activities and investing activities (Unit: Million yen) CF from operating activities CF from investing activities CF from financing activities Free CF

12,000 11,127 10,177 10,160 9,810 8,429 8,000 7,328 6,164 7,418 5,607 5,293 5,312 4,147 4,000 2,965 3,823 3,940 3,504 2,316 1,992 1,488 602 788 111 0 521 -350 -1,698 -1,017 -1,011 -1,384 -2,035 -1,199 -2,318 -2,292 -1,784 -1,540 -1,528 -2,224 -2,260 -2,687 -2,478 -4,000 -3,477 -3,824 -4,176 -4,772 -5,127 -5,257 -6,182 -7,387 -8,000

-12,000

-14,604 -16,000 2005/3 2005/9 2006/3 2006/9 2007/3 2007/9 2008/3 2008/9 2009/3 2009/9 2010/3 2010/6

Appendix II (Market date)

Market scale of pachinko/pachislot industry Change in pachinko/pachislot market (Unit: Trillion yen)

90.5 90.9 89.2 87.0 85.5 2009 Japanese leisure market - total size of JPY69.5 trillion 85.0 82.6 83.2 81.8 81.3 80.2 79.2 74.6 72.8 69.5 Total leisure market

Sports JPY4.0 30.9 trillion 30.0 28.4 28.0 28.4 28.6 27.8 29.2 29.6 29.4 28.7 27.4 Sightseeing/Excursion 22.9 21.7 21.0 JPY9.4 trillion Game/Gambling/Eating out Pachinko/Pachislot market (13.6%) JPY24.7 trillion (35.6%) Hobby/Creation 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 JPY10.2 trillion (14.7%) Change in number of pachinko/pachislot players 4,423 3,877 Pachinko/Pachislot Entertainment Business Institute *1 JPY21.0 trillion 2,865 2,998 (30.3%) 2,819 2,766 2,170 2,900 2,100 2,760 1,900 1,790 1,710 1,720 2,310 1,660 1,580 1,980 1,450 2,020 1,930 1,860 1,740 1,823 1,606 1,469 1,509 1,414 White Paper on Leisure *2 1,345 Pachinko/Pachislot is one of the leading forms of entertainment in Japan, being played by 13% of the population in one of 12,652 venues 1995 1996 1997 1998 1999 2000 2001 2002 2003 2001 2005 2006 2007 2008 2009

*1 Entertainment Business Institute has suspended the survey regarding number of pachinko/pachislot players since 2009. *2 “White Paper on Leisure” has changed the survey method to internet base survey since 2009.

Source: “2010 White Paper on Leisure” by Japan Productive Center Copyright 2010 FIELDS CORPORATION All rights reserved. 43 “Pachinko Participation Fact-Finding Survey 2009”by Entertainment business Institute, Metropolitan police department’s date FIELDS CORPORATION Income Structure of Pachinko/Pachislot Industry (2009) The greatest leisure for all people

Income structure of pachinko halls

Pachinko/Pachislot market size: ¥21.0 trillion (total lease amount of pachinko balls)

Gross profit: Premiums: ¥18.5 trillion (returned to players) ¥2.5 trillion

Gross profit: ¥2.5 trillion

New machine installment costs ■Costs for constructing new halls and refurbishing (purchase cost of new machines) existing halls

▼ ■Advertising, marketing and service expenses Investment for customer expansion ・Pachinko machine: ¥978.9 billion ■Other expenses related to equipment ■Other expenses ・ Pachislot machine: ¥225.8 billion ■Net income

▼ ▼ ▼ Pachinko/Pachislot machine market: Hall-related businesses Net income approximately ¥1,204.7 billion

Source: “2010 White Paper on Leisure” by Japan Productive Center Copyright 2010 FIELDS CORPORATION All rights reserved. 44 “Trend and Market Share of Pachinko Related Manufacturers 2010” by the Yano Research Institute and Estimation by Fields FIELDS CORPORATION Players in the Pachinko/Pachislot Industry The greatest leisure for all people

Players

Machine manufacturers Pachinko hall operators (As of June 30, 2010)

■Around 12,652 in Japan (2009) Direct sales ■Neighbourhood based 40% for pachinko and 20% for pachislot ■Large number of small owner operators but some significant chains Distributors ■Constant need to attract and retain players ■‘Fickle’ client base ■Usually paid via a commission ■High machine turnover (every 12 months) from manufacturers but may ■On average, each machine pays for itself in ■33 pachinko machine manufacturers also have a resale model for 3-6 weeks ■Over 60 pachislot machine manufacturers pachislot ■Regulated ■Network of salesmen ■ Regulated ■Not directly regulated Example: Dynam Co., Ltd., Maruhan Corporation, Gaia Example: Sammy Corporation, SANKYO CO., LTD., and Mars Engineering Corporation and KYORAKU SANGYO Indirect sales 60% for pachinko and 80% for pachislot

Parts and software manufacturers Peripheral equipment manufacturers and others

•Software for graphics chips and liquid crystal • Unit and pachinko hall computers displays •Parts of pachinko/pachislot machines and • Premiums, equipment and other items other items Example: Daikoku Denki Co., Ltd. and Example: Axell Corporation and EIZO NANAO CORPORATION Japan Cash Machine Co., Ltd.

©カラー ©Bisty Source: Fields ©CAPCOM CO.,LTD. ALL RIGHTS RESERVED. ©RODEO ©Sammy Copyright 2010 FIELDS CORPORATION All rights reserved. 45 “Onimusya: Dawn of Dreams” is a registered trademark of Capcom Co., Ltd. FIELDS CORPORATION Recent Trend of Pachinko/Pachislot Industry The greatest leisure for all people

●July Introduction of revised pachinko/pachislot ●May Introduction of revised Entertainment Business Control Law; machines regulation restricted pachinko parlor business (Severer penalties) 2004 2005 2006 2007 2008 2009 2010 ●March Nikkoso revised ● March Regulations and interpretations internal regulation. [Pachinko industry change] were partially revised/Entertainment Partially self imposed level is accelerating by the revised ●July Revised regulation→Deregulation control regarding gambling technical interpretations. Nikkoso, an organization of pachinko machine manufacturers revised internal regulation nature. Abolition of classification Lowest bound jackpot 1/360-1/500 ●April Nikkoso revised internal regulation. Self imposed control regarding the ●October Nikkoso, an organization of pachinko machine manufacturers revised gambling nature of so called internal regulation Lowest bound jackpot 1/500-1/400 Self-imposed control ‘Maximum spec machine’ ●July Nikkoso revised internal regulation. ●November A new model ●December Nikkoso revised Partially self imposed adapted to the new regulations internal regulation. Partially control regarding gambling was released ‘CRF Dai Yamato 2 (SANKYO)’ self imposed control re garding gambling nature nature. Jackpot trend Jackpot trend Jackpot trend 1/400-1/500 1/300-1/400 1/300-1/350

[Pachislot industry change] ●July Restraining the nature of gambling, the revised regulations for ●March Regulations and interpretations were pachislot machines were introduced partially revised/Entertainment level is Setting upper bound jackpot accelerating by the revised technical interpretations SECTA’s simulation test introduced

●September A new model adapted to the ●October The full-scale shift to new regulations was released ‘Neon regulation five machines was completed Genesis Evangelion (Bisty)’

More entertainment machines from gambling Regulation 5 era; more gaming and machines by shifting to regulation 5 entertainment machines

©2002松本零士/ユウガ＜「大銀河シリーズ」より＞ Source: Fields ©GAINAX・カラー/Project Eva. ©Bisty Copyright 2010 FIELDS CORPORATION All rights reserved. 46 FIELDS CORPORATION Number of Pachinko Halls and Installed Machines Per Hall The greatest leisure for all people

356 43000 350

350 338 337

38000 323 318

33000 304 295 300 285 # of installed machines per hall 28000 280 274 268 268 270 261

23000

18,224 18,164 250 17,773 17,426 17,173 18000 16,988 16,801 16,504 16,076 15,617 15,165 14,674 Pachinko/Pachislot hall 13,585 establishment (Store #) 12,937 12,652 13000

17,611 17,594 17,174 16,764 16,413 16,021 15,691 15,255 14,695 13,844 13,163 12,588 200

8000 12,039 11,800 11,722

Pachislot specialty stores (Store#)

3000 2,002 1,249 1,381 1,773 2,086 613 570 599 662 760 967 1,110 1,546 1,137 930

-2000 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 150

Source: Metropolitan police department’s date Copyright 2010 FIELDS CORPORATION All rights reserved. 47 FIELDS CORPORATION Unit Sales and Sales Amount of Pachinko/Pachislot Machines The greatest leisure for all people

12000 898.6 918.5 869.9 868.6 978.9 900 786.5 Pachinko machine sales amount (billion yen) 10000 672.2

700 568.3 569.1 561.5 518.4 502.5 Pachislot machine sales amount (billion yen) 8000 500 526.3 522.5 536.5 362.3 490.9

396.5 351.3 5834 300 6000 5685 314.5 5529 5485 Unit sales of pachinko/pachislot machines 269.3 247.8 (Thousand machines) 235.3 4918 225.8 4675 182.8 4503 4521 100 4359 4244 4067 4060 4098

4000 3373 4,047 Unit sales of pachinko machines 3133 3,686 4,013 3,837

3,173 -100 (Thousand machines) 3,174 3,368 3,230 3,331 3,935 3,128 3,332 3,716 2000 2,847 2,358 Unit sales of pachislot machines -300 (thousand machines) 1,501 1,842 1,672 1,786 1,647 1,744 1,134 1,290 775 932 913 765 350 423 525 0 -500 1995 1996 1997 1998 1999 2000 3001 2002 2003 2004 2005 2006 2007 2008 2009

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Pachinko/Pachislot machine NA NA NA 5,976 7,877 8,828 9,204 9,580 11,983 13,090 14,064 13,895 13,711 11,663 12,047 total sales amount (billion yen)

Source: “Trend and Market Share of Pachinko Related Manufacturers 2010” by the Yano Research Institute Copyright 2010 FIELDS CORPORATION All rights reserved. 48 FIELDS CORPORATION Number of Installed Pachinko/Pachislot Machines and Annual Turnover Rate The greatest leisure for all people

12000 11800 1.37 11600 11400 1.30 1.31 11200

Annual turnover rate of pachinko11000 machine (times) 1.30 10800 10600 1.14 10400 10200 1.07 1.08 1.06 10000

9800 1.01 9600 0.97 0.98 0.97 0.98 9400 1.11 9200 0.88 9000 1.07

8800

8600 0.77 8400 0.74 0.94 8200 0.89 0.89 0.92 0.80 Annual turnover rate of pachislot8000 machine (times) 0.86 7800 0.82 0.82 7600

7400

7200 Number of installed 7000 6800 6600 0.60 0.64 0.63 pachinko/pachislot machines 6400 0.57 6200 0.55 (Thousand machines) 6000 0.50 5800

5600

0.30 5400 5200 4,780 4,858 4,887 4,964 4,896 4,935 5000 4,673 4,733 4,690 4,697 4,745 4,589 4800 4,527 4,524 4,506 Number of installed 4600 4400 pachinko machines 4200 4000 (Thousand machines) 3800 3600 3400 3,077 2,960 2,932 3200 3,252 3,227 3000 3,422 3,321 2,954 3,076 2800 3,686 3,558 3,158 3,853 -0.20 2600 3,827 3,906 Number of installed 2400 2200 pachinko machines 2000 1800 (thousand machines) 1600 1400

1200 1000 1,887 1,936 2,003 800 1,606 1,660 600 1,139 1,323 1,459 1,635 1,448 1,347 400 700 767 880 1,004 200

0 -0.70 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Annual turnover rate of total machines (times) 0.90 0.93 0.71 0.67 0.86 0.95 0.95 0.96 1.13 1.15 1.19 1.11 1.07 0.94 0.91

Source: “Trend and Market Share of Pachinko Related Manufacturers 2010” by the Yano Research Institute Copyright 2010 FIELDS CORPORATION All rights reserved. 49 Metropolitan police department’s date FIELDS CORPORATION Market Share by Manufacturers The greatest leisure for all people

Unit sales share -Pachinko machine

2003 2004 2005 2006 2007 2008 2009

Ranking Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share 1 Sanyo 25.2%Sanyo 22.9%Sanyo 24.7%Sanyo 23.1%Sanyo 25.8%Sanyo 24.3%Sanyo 18.0% 2 SANKYO 16.4%SANKYO 21.1%SANKYO 18.2%KYORAKU 20.9%SANKYO 22.9%SANKYO 13.6%SANKYO 17.2% 3 Daiichi Shokai 9.5%Heiwa 8.7%KYORAKU 9.6%SANKYO 16.7%KYORAKU 16.1%Sammy 11.8%KYORAKU 12.8% 4 Heiwa 7.0%Daiichi Shokai 7.6%Newgin 7.9%Newgin 6.6%Newgin 6.4%KYORAKU 10.5%Newgin 11.9% 5 Sammy 6.7%Newgin 6.9%Sammy 7.1%Daiichi Shokai 5.1%Daiichi Shokai 5.3%Newgin 10.5%Sammy 10.8% * The number of sales of Heiwa in FY2004 is converted for 15 months for the accounting period change * SANKYO’s sales share includes Bisty * Sammy’s sales share includes GINZA from 2006 and TAIYO ELEC from 2007 Unit sales share -Pachislot machine

2003 2004 2005 2006 2007 2008 2009

Ranking Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share Manufacturer Market share 1 Sammy 32.1%Sammy 40.4%Sammy 33.9%Sammy 31.8%Sammy 21.8%Yamasa 18.8%Sammy 21.3% 2 Olympia 18.4%Olympia 16.4%Daito Giken 13.2%Daito Giken 12.1%Aruze 11.0%SANKYO 14.6%SANKYO 13.6%

3 Aruze 13.6%Yamasa 8.9% Heiwa/Olympia 10.4%Heiwa/Olympia 10.9%SANKYO 9.7%Sammy 13.5%Universal 13.1%

4 Yamasa 11.9%Daito Giken 7.8%Yamasa 8.4%Yamasa 10.5%Daito Giken 8.7% Heiwa/Olympia 7.4%Yamasa 9.5% 5 Daito Giken 4.8%Aruze 4.6%SANKYO 6.2%Kita Denshi 9.4%Yamasa 8.7%Kita Denshi 6.5%Kita Denshi 7.8%

* Sammy’s sales share includes Rodeo, IGT, TRIVY, GINZA from 2006 and TAIYO ELEC from 2007 * SANKYO’s sales share includes Bisty * Aruze changed the company name to Universal Entertainment in 2009 * Aruze’s sales share includes Eleco,Mizuho and Macy * Olympia’s sales sahre includes Olympia and Heiwa’s all the brands from 2005

Source: “Trend and market share of Pachinko related makers 2010” by Yano Research Institute Copyright 2010 FIELDS CORPORATION All rights reserved. 50 FIELDS CORPORATION Reference: Monthly Trend of Pachinko Halls -Excerpt from current survey of selected service industries- The greatest leisure for all people

430 4.5

418 419 420 416 415 415 415 415 415 415 415 413 413 413 4 411 412 412 409

410

401 401 401 400 # of installed machines per hall 399 398 399 3.5 400 394 400 392 392 393

390 2.97 2.91 2.89 3 2.80 2.85 2.83 # of net sales per hall (million yen) 2.79 2.77 2.77 2.79 2.80 2.71 2.71 2.69 2.67 2.68 2.67 2.65 2.68 380 2.64 2.63 2.61 2.64 2.62 2.57 2.51 2.53 2.45 2.44 2.5

370

360 2 08/01 08/03 08/05 08/07 08/09 08/11 09/01 09/03 09/05 09/07 09/09 09/11 10/01 10/03 10/05 2008 2009 2010 01 02 03 04 05 06 07 08 09 10 11 12 01 02 03 04 05 06 07 08 09 10 11 12 01 02 03 04 05 No. of halls for survey（halls） 255 254 252 250 244 243 243 245 245 245 245 246 294 294 294 295 295 293 293 294 294 293 293 294 296 295 294 295 292 *The Ministry of Economy, Trade and Industry outsource to the Zennitchiyuren to pick up the hall for survey from 47 prefectures.

Source: Current survey of selected service industries（The Ministry of Economy, Trade and Industry） Copyright 2010 FIELDS CORPORATION All rights reserved. 51 FIELDS CORPORATION Reference: Notification of Our IR Site Re-launch The greatest leisure for all people Information for investors can be found in an easy to use and convenient format at our IR site. Please visit us. Fields IR Site (Information for shareholders and investors) http://www.fields.biz/ir/j/ (Japanese) http://www.fields.biz/ir/e/ (English) [ JASDAQ ] [ Corporate Vision and Growth Strategy ] Awarded the “2008 IR Company of Excellence” Simple and clear summary of Fields Corporation vision and growth strategy

[ For Investors ] The easy to use site allows individual [Nikko Investor Relations Co., Ltd. ] investors and first time visitors to the IR site Chosen for the “Best Corporate Website award” to learn more about the Fields Corporation Consecutive Award Winning, following 2008

[CSR Activity ] Introduction of our basic CSR Policy and main Activities [Daiwa Investor Relations Co., Ltd. ] Chosen for the Outstanding Internet IR Site [Latest Financial Information ] Latest documents of financial and business results are listed together on one space.

The plans, strategies and estimates of the Company indicated in these documents, other than actual results and facts, include potential risks and uncertainties and cannot be guaranteed.

Potential risks and uncertainties include, but are not limited to, the economic environment of the pachinko/pachislot market in which the Company operates, market competition and the products handled by the Company.