Job Fair Recruitment MISHAWAKA, IN PRESENTED BY: RACHAEL HALL MIDWEST FAMILY BROADCASTING / WSBT RADIO GROUP We Are Hiring
Problem: Nationally 4.7% unemployed ; 3.2.% St. Joe County ; 2.2% Elkhart County 75% of people in current positions would leave if they found a better opportunity; at least 25% employee turnover every year Every business in our area is hiring; some walking into other business and hiring on the spot; RV sales are booming – skilled workers remain in high demand
Problem Solving
Solution: Employers want to reach the underemployed, not the unemployed; upgrade the low end of employees We as a station started our first Job Fair July 2016 Service to job-seekers Recruitment help for businesses Increased traffic to the University Park Mall
The Campaign
Minimum of 350 commercials on Sunny 101.5FM, Z94.3FM, WQLQ 99.9FM & WSBT Online streaming across all 4 stations DJ talk it ups for 4 weeks Event listed on all 4 websites ; Promoted on social media E-letters sent to over 17,000 subscribers Live talent/ 2 hour remote on 2 stations Letters sent to colleges inviting grads Ad in the newspaper
Prepared the Vendors
Tips for Maximizing the Job and Career Fair
Michele Edelman WNSN & WZOC Events Marketing July 13, 2016 Total Investment
Mall rental fee Table/chair rental 75 table cloths – one time fee Lunches – trade Cost to client: $495 for table, $2500 for title sponsor
Results-Oriented
Results: 40 – 60 business participate twice a year (3rd job fair) Completed surveys from businesses are 90% positive Increased traffic for the mall Opportunity for job seekers and employers to meet Revenue for the station; five figure profit Continue ongoing recruitment process with businesses
Success Story
Chis Boynton’s client: Smoker Craft, Inc. started recruitment advertising and filled 8 positions within 1 week Signed for an annual campaign with 2 stations, added a third Renewing annual campaign in September on 3 stations Choosing not to renew ad in the paper
Testimonial
From: Brenda Kaiser
Here is my testimonial:
After exhausting our usual recruitment efforts without much success, we decided to try advertising our openings on the radio with Sunny 101.5 and Z94.3. The results were instant and overwhelming. Within three weeks of the ads starting, we had filled eight of the nine openings for welders with qualified candidates. Chris Boynton is a joy to work with and explained the whole process thoroughly. We love the flexibility of changing our ads quickly as our needs change. We would recommend advertising with Chris and Sunny 101.5 & Z94.3 to anyone who is struggling to find qualified applicants for open positions.
Thank you,
Brenda Kaiser Sr. HR Manager Smoker Craft Inc. Direct 574-831-7739 Fax 574-831-7059