DOCSLIB.ORG

Saab – a Step Ahead

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Saab – a Step Ahead Annual and Sustainability Report 2017 Saab – A step ahead Contents Vision and mission 1 Why invest in Saab 2 MARKET A strong local presence Chairman’s statement 4 built on collaborations, CEO comment 6 partnerships, longevity and responsible busi- External factors 8 ness strengthens our market position and VALUE CREATION 10 growth. Strategy – A step ahead 12 Long-term targets 14 Saab creates value 16 Perspectives on value creation 18 Saab’s share 20 MARKET 22 Defence and security market 24 Stronger local presence 26 Zero tolerance for corruption 27 PERFORMANCE 28 Digitisation 31 PERFORMANCE Business-oriented culture 32 Our focus is on making functional processes more Sustainable solutions for the future 33 efficient, creating a more INNOVATION 34 business-oriented culture and developing leaders Forefront of technology 37 and employees. Innovation partnerships 38 Attracting and retaining talent 39 SUSTAINABILITY MANAGEMENT 40 GRI Index 41 Auditor’s report on the statutory sustainability report 44 ADMINISTRATION REPORT 45 INNOVATION We concentrate our product Group – Financial Review 2017 46 portfolio on innovations in Business areas 47 systems integration and in Other significant events 53 five core areas and strongly believe that diversity drives Risks and risk management 54 innovation. Corporate governance report 58 Board of Directors and Auditors 64 Group Management 66 Other information 68 FINANCIAL STATEMENTS AND NOTES 72 DIVIDEND MOTIVATION 128 PROPOSED DISPOSITION OF EARNINGS 2017 129 AUDIT REPORT 130 SHAREHOLDER INFORMATION 136 MULTI-YEAR OVERVIEW 138 GLOSSARY 139 SAAB IN THE WORLD 140 Cover: Fredrik Wising, PhD in Nuclear Plasma Saab publishes an integrated annual and sustaina­ Calendar Fusion, Business development and strategy, bility report, inspired by the IIRC’s framework for Annual General Meeting 10 April 2018 business area Surveillance. See interview with integrated reporting, with additional information in Interim Report Jan – Mar 26 April 2018 Fredrik Wising on how Saab develops future the Sustainability fact book at www.saabgroup. Interim Report Jan – Jun 20 July 2018 technology on page 36. com. The formal annual report comprises pages 45–129. Certain figures have been rounded off, so Interim Report Jan – Sep 23 October 2018 Right: North American wilderness tables and calculations do not always add up Year-end report Jan – Dec 15 February 2019 exactly. A printed copy of the annual report can be ordered from servicecenter@servistik. II SAAB ANNUAL AND SUSTAINABILITY REPORT 2017 MISSION To make people safe by pushing intellectual and technological boundaries. VISION It is a human right to feel safe. It is a basic human need and a human right to feel safe. Safety is subjected to many different types of threats, however. This includes military threats, terrorism, accidents or natural disasters. Saab develops innovative, high-tech and cost-efficient systems to increase security for societies and individuals. At the same time, there is a realisation throughout the business that some of the systems and solutions that contribute to greater security are not only used in a state of peace, but can also be used in conflict. This entails a large responsibility. By acting responsibly in everything we do, we build the confidence of customers, employees and society and contribute to a safer world. SAAB ANNUAL AND SUSTAINABILITY REPORT 2017 investment case Why invest in Saab? Saab AB has been listed on Nasdaq Stockholm since 1998 and on the Large Cap list since 2006. Ticker: SAAB B ISIN code: SE0000112385 On the ground close to customers Saab has expanded its marketing organisation in recent years and created a stronger local presence and relationships with customers in selected markets. The ability to build long-term industrial partnerships provides us with greater insight into what is in demand and helps us to further develop technologies and end products in order to provide customers with the new technology and sustainable solutions they want. Cost efficient Saab is working constantly to shorten lead times and increase efficiency in its production. This has resulted in lower costs for Saab and for customers. Cost efficiency is always integrated as a parameter back when products and solutions are designed, and Saab is continuously making processes more efficient through automation and digitisation. Highly innovative Technological development is accelerating and competition intensifying. Staying on the forefront of technology, combined with cost efficiency, is in Saab’s DNA. Cutting-edge expertise, talented employees and business strategy drive Saab and its customers to stay a step ahead and meet future challenges. Financial highlights (MSEK) Order bookings 2017 2016 2015 and sales Order backlog at year-end 106,849 107,606 113,834 SEK m Sales 31,394 28,631 27,186 0000 Operating income (EBIT) 2,155 1,797 1,900 0000 Operating margin (EBIT), % 6.9 6.3 7.0 70000 Net income 1,438 1,175 1,402 0000 Of which Parent Company's 0000 shareholders' interest 1,407 1,133 1,362 0 000 Earnings per share, SEK (after dilution) 13.10 10.60 12.79 Free cash flow 852 2,359 -726 0000 Dividend per share, SEK 5.50* 5.25 5.00 20000 Equity/assets ratio, % 32.2 32.3 36.8 10000 Internally funded R&D, share of sales, % 6.6 7.2 6.5 0 13 14 15 16 17 Number of employees at year-end 16,427 15,465 14,685 Sales * Board of Directors' proposal Order bookings 2 SAAB ANNUAL AND SUSTAINABILITY REPORT 2017 The road to profitable growth The road to profitable growth has been paved by Taken together, this has laid a stable foundation conscious choices over the years, with strategic for profitable growth, which is also a prerequisite investments in the development of new techno- for creating long-term value for shareholders, logies and products as well as a new strategy customers, employees and the communities to closely partner with customers through the Saab serves. marketing organisation. Performance Saab is becoming more efficient and focused on pro­ ject execution, marketing and 2 sales. Strategic investments Market A local presence close to customers creates stronger A step Profitable relationships and alliances and ahead growth 1greater insight into their needs. Long-term value creation Innovation Greater insight into customers’ needs creates opportunities to develop the right combination 3 of products and solutions. Share Six Five of sales business areas market areas 84% defence-related Saab’s operations are Aeronautics, 22% To ensure a presence in key Europe, 57% products and services divided into business areas Dynamics, 16% local markets, Saab has five Middle East & Africa, 14% 16% civil products and based on products and Surveillance, 24% market areas: Europe, Middle North America, 9% services technologies. Learn more Support and Services, 19% East & Africa, North America, Latin America, 8% about Saab’s business Industrial Products and Latin America and Asia Pacific. Asia Pacific, 12% areas on pages 47-52. Services, 9% Kockums, 9% SAAB ANNUAL AND SUSTAINABILITY REPORT 2017 3 Chairman’S statement Internationalisation, flexibility and speed will decide the future My fellow shareholders and others interested in Saab, we live in a world of conflicts, extremes and growing tensions. A world that is less stable than the one we had grown used to in recent decades. Globalisation, cooperation and openness are being called into question, but at the same time we are seeing how individual regions are integrating their societies and economies even more and how technological breakthroughs are linking various parts of the world together. 2017 was a year marked by terrorist attacks and escalating geopolitical threats. In times like these, the focus shifts to security, and the defence of national sovereignty and basic human freedoms and rights becomes more important. Saab celebrated its 80th anniversary during country's defence capabilities, is just as tionally. It is important, however, that we grow the year. The company was founded with a important today, but now Saab also has large where we have the potential to further develop mission to safeguard Swedish air combat parts of the world as its market. our business in a way that benefits both the capabilities and thereby became an important new and old customers. Growing through sus- part of Swedish security and neutrality. This Internationalisation will remain a watchword tainable business is also a critical factor. And mission, to supply the Swedish Armed Forces for Saab as we look to the future. We are build- we have to grow with strict profitability require- with high-tech systems that increase the ing on established businesses in a number of ments to be able to handle the major invest- countries and will continue to grow interna- ments needed to stay a step ahead. High-tech expertise and innovation are the very foundation of our international competi- tiveness. Saab has a technological depth and breadth few others can match. This is a result of strategic, long-term and extensive invest- ments in research and development, thanks to which we now have some of the most modern systems on the market. But to stay interna- tionally competitive at a time when technolog- ical advances are being made at an astonish- ing rate we have to encourage innovation in every possible way and place high demands on efficiency at every level of the business. To grow and collaborate internationally are essential for Saab to remain a competitive high-tech Swedish company in the future. In addition, we must benefit from industrial digiti- sation. Saab is a unique company and the Important events 2017 Order for next generation anti-ship missile First successful flight for Gripen E Saab signed a contract with the Swedish Defence Material On June 15, Gripen E took off on its maiden flight. Its flight Administration (FMV) in March for the development and produc- characteristics and embedded functions were tested while air- tion of the next generation anti-ship missile.
Load more

Recommended publications
  • Technical Supplements
    Technical Supplements S1 The IG JAS Investment In this Technical Supplement the JAS 39 Gripen product concept is outlined, the procurement process documented, the Industry Group IG JAS presented and the critical role of the competent public procurement agency, the FMV, highlighted. S1.1 The Procurement of the JAS 39 Gripen Aircraft with Swing-Role Capabilities The JAS 39 Gripen multirole combat aircraft (J stands for fighter, A for Attack and S for Surveillance/reconnaissance) is a fourth generation aircraft that entered operational service in 1997. It replaced the Viggen, the last of which was taken out of service in 2006. JAS 39 Gripen is a combat aircraft with swing-role capabilities that can change mission in flight. This swing-role capability was unique when Gripen was launched but has later been introduced on the French Rafale and the Eurofighter. Other competing multirole aircraft first have to land to reconfigure its information, guidance, and weapons systems for a new role. Gripen was the first “unstable” aircraft in the world which meant that in order for the aircraft to be stable at all speeds and in all maneuvers many more navigation surfaces are needed than the pilot can possibly control himself to minimize air friction at each moment. He needs incredibly sophisticated computer systems support to maneuver the aircraft effectively and safely. Competing fourth generation combat aircraft are F-35/JSF (the USA, not yet (2009) delivered to market), the Eurofighter Typhoon (the UK, etc.) and Rafale (Dassault, France). JAS 39 Gripen also competes with upgraded versions of the third generation aircraft of Lockheed Martin F-16 (the USA, first delivered in 1978), Boeing F/A18 Hornet (the USA, first delivered in 1983), Dassault Mirage 2000 (France, first delivered in 1983), and Mig-29 (the former Soviet Union, first delivered in 1977).
    [Show full text]
  • Saab AB, Saab Aerosystems Airplanes
    Federal Register / Vol. 77, No. 98 / Monday, May 21, 2012 / Rules and Regulations 29855 Issued in Washington, DC, on May 15, § 609.10 Loan Guarantee Agreement. Engineer, International Branch, ANM– 2012. * * * * * 116, Transport Airplane Directorate, David G. Frantz, (d) * * * FAA, 1601 Lind Avenue SW., Renton, Acting Executive Director, Loan Programs (17) If Borrower is to make payment Washington 98057–3356; telephone Office. in full or in part for the Credit Subsidy (425) 227–1112; fax (425) 227–1149. For the reasons set forth in the Cost of the loan guarantee pursuant to SUPPLEMENTARY INFORMATION: preamble, DOE hereby amends Part 609 section 1702(b)(2) of the Act, such Discussion of chapter II of title 10 of the Code of payment must be received by DOE prior Federal Regulations as set forth below: to, or at the time of, closing; We issued a notice of proposed * * * * * rulemaking (NPRM) to amend 14 CFR PART 609—LOAN GUARANTEES FOR [FR Doc. 2012–12218 Filed 5–18–12; 8:45 am] part 39 to include an AD that would PROJECTS THAT EMPLOY BILLING CODE 6450–01–P apply to the specified products. That INNOVATIVE TECHNOLOGIES NPRM was published in the Federal Register on February 28, 2012 (77 FR ■ 1. The authority citation for part 609 DEPARTMENT OF TRANSPORTATION 11791). That NPRM proposed to correct continues to read as follows: an unsafe condition for the specified Authority: 42 U.S.C. 7254, 16511–16514. Federal Aviation Administration products. The MCAI states: ■ 2. In § 609.8 revise paragraph (d) to Environmentally friendly de-/anti-icing 14 CFR Part 39 read as follows: agents (acetates or formats) are a known [Docket No.
    [Show full text]
  • Federal Register/Vol. 84, No. 127/Tuesday, July 2, 2019
    31526 Federal Register / Vol. 84, No. 127 / Tuesday, July 2, 2019 / Proposed Rules and Airworthiness Division, but during (d) Subject Transport Standards Branch, FAA; or the this transition period, the Executive Air Transport Association (ATA) of European Aviation Safety Agency (EASA); or Director has delegated the authority to America Code 54, Nacelles/pylons. Saab AB, Saab Aeronautics’ EASA Design issue ADs applicable to transport Organization Approval (DOA). If approved by (e) Reason category airplanes and associated the DOA, the approval must include the DOA-authorized signature. appliances to the Director of the System This AD was prompted by reports of loose Oversight Division. and irregular fasteners at the forward end of (j) Related Information the nacelle upper longeron, where the Regulatory Findings bulkhead frame and struts are attached to the (1) Refer to Mandatory Continuing engine mounting structure (EMS). The FAA Airworthiness Information (MCAI) EASA AD The FAA determined that this is issuing this AD to address loose and 2019–0054, dated March 18, 2019, for related proposed AD would not have federalism irregular fasteners of the EMS which could information. This MCAI may be found in the implications under Executive Order cause development of cracks in the EMS, AD docket on the internet at http:// 13132. This proposed AD would not leading to failure of the affected engine www.regulations.gov by searching for and have a substantial direct effect on the mount-to-airplane structural connection, locating Docket No. FAA–2019–0520. States, on the relationship between the possibly resulting in significant airframe (2) For more information about this AD, vibrations and detrimental effects on the contact Shahram Daneshmandi, Aerospace national Government and the States, or Engineer, International Section, Transport on the distribution of power and surrounding pylon/nacelle structure, and loss of structural integrity.
    [Show full text]
  • Saab 340, Saab 2000
    TRANSPARENCY BULLETIN SPRING 2009 COCKPIT WINDOWS Saab 340, Saab 2000 Main Windshield Features Benefits All-Glass Design • Chemical, abrasion, scratch resistance • Uniform thermal expansion for greater resistance to delamination • Better fit in the airframe Herculite ® II Glass by PPG • High strength-to-weight ratio • Lightweight window • Greater hardness • Less deflection Superior Optical Quality • Safety Copyright Saab AB • Enhanced visibility PPG Aerospace – Transparencies is a leading and experi- Nesatron ® Anti-ice System • Excellent heating uniformity enced manufacturer of replacement windshields and side • Optical clarity cockpit windows for Saab 340 and Saab 2000 airplanes. • No burnout from electrical hot spots OEM Manufacturer • Latest design configuration and upgrades The PPG windshields and cockpit windows are constructed • Fully approved by Saab for the of three glass plies for unmatched durability, exceptional fit manufacture and supply of spares to in the airframe and greater resistance to delamination. The operators design takes advantage of the inherent benefits of glass to • Proven reliability provide superior chemical, abrasion and scratch resistance PPG 112 Interlayer • Provides maximum adhesion to glass on inboard and outboard surfaces as well as optical clarity. for increased resistance to delamination Herculite® II chemically strengthened glass by PPG is used and extends service life for its high strength-to-weight ratio to produce a durable • Elasticity at low temperatures dramatically reduces potential for cold transparency that is comparable in weight to acrylic. The chipping all-glass designs meet the challenging operating environment for the Saab 340 and Saab 2000 airplanes. Side Cockpit Window Features Benefits Operators know they can count on PPG Aerospace for All-Glass Design • Chemical, abrasion, scratch resistance transparencies that provide significant value because of their • Uniform thermal expansion for greater reduced life-cycle cost as a result of their service life.
    [Show full text]
  • Docket No. FAA-2020-0855; Project Identifier MCAI-2020-00909-T]
    This document is scheduled to be published in the Federal Register on 10/01/2020 and available online at federalregister.gov/d/2020-21544, and on govinfo.gov [4910-13-P] DEPARTMENT OF TRANSPORTATION Federal Aviation Administration 14 CFR Part 39 [Docket No. FAA-2020-0855; Project Identifier MCAI-2020-00909-T] RIN 2120-AA64 Airworthiness Directives; Saab AB, Support and Services (Formerly Known as Saab AB, Saab Aeronautics) Airplanes AGENCY: Federal Aviation Administration (FAA), DOT. ACTION: Notice of proposed rulemaking (NPRM). SUMMARY: The FAA proposes to adopt a new airworthiness directive (AD) for all Saab AB, Support and Services Model SAAB 2000 airplanes. This proposed AD was prompted by a report of inadvertently reversed connections of the outboard and inboard channel harnesses of the wheel speed transducers in the main landing gear (MLG) wheel axles. This proposed AD would require an inspection for correct installation of the MLG anti-skid system harnesses and corrective actions if necessary, as specified in a European Union Aviation Safety Agency (EASA) AD, which will be incorporated by reference. The FAA is proposing this AD to address the unsafe condition on these products. DATES: The FAA must receive comments on this proposed AD by [INSERT DATE 45 DAYS AFTER DATE OF PUBLICATION IN THE FEDERAL REGISTER]. ADDRESSES: You may send comments, using the procedures found in 14 CFR 11.43 and 11.45, by any of the following methods: • Federal eRulemaking Portal: Go to https://www.regulations.gov. Follow the instructions for submitting comments. • Fax: 202-493-2251. • Mail: U.S. Department of Transportation, Docket Operations, M-30, West Building Ground Floor, Room W12-140, 1200 New Jersey Avenue SE, Washington, DC 20590.
    [Show full text]
  • The Case of Saab Automobile AB from Core Capabilities Into Core Rigidities - a Trajectory Towards Demise
    Master Degree Project in Knowledge-based Entrepreneurship The case of Saab Automobile AB From core capabilities into core rigidities - A trajectory towards demise Giacomo Buzzoni and Magnus Eklund Supervisor: Evangelos Bourelos Master Degree Project No. 2016:148 Graduate School The Case of Saab Automobile AB From Core Capabilities into Core Rigidities - A Trajectory Towards Demise © Giacomo Buzzoni & Magnus Eklund School of Business, Economics and Law, University of Gothenburg, Vasagatan 1, P.O. Box 600 SE 40530 Gothenburg, Sweden All rights reserved No part of this master thesis may be reproduced without prior written permission from the authors Acknowledgements First of all, we would like to thank our supervisor Evangelos Bourelos for his patience and effort in providing us with meaningful advice throughout these months of intense research. We would also like to express our appreciation and gratitude towards all our respondents who have allocated their valuable time to help us interpret this interesting case. Your passion, knowledge and commitment guided us through this journey, and we have enjoyed every single day of it. Finally, we would like to thank our peer students and all the people close to us for your support during our years of university studies. Without you, this would not have been possible. ABSTRACT This master thesis is addressing the case of Saab Automobile AB, creating a full historical reconstruction using primarily extensive quotes derived from semi-structured interviews with former Saab employees and other relevant actors. The aim is to depict and discuss the roots behind the company’s historically unique capabilities and its trajectory towards failure, together with the influence of General Motors’ ownership in this detrimental process.
    [Show full text]
  • Theorem Dimas Irion Alves , Bruna Gregory Palm , Hans Hellsten, Senior Member, IEEE, Viet Thuy Vu , Senior Member, IEEE, Mats I
    5560 IEEE JOURNAL OF SELECTED TOPICS IN APPLIED EARTH OBSERVATIONS AND REMOTE SENSING, VOL. 13, 2020 Wavelength-Resolution SAR Change Detection Using Bayes’ Theorem Dimas Irion Alves , Bruna Gregory Palm , Hans Hellsten, Senior Member, IEEE, Viet Thuy Vu , Senior Member, IEEE, Mats I. Pettersson , Renato Machado , Member, IEEE, Bartolomeu F. Uchôa-Filho , Senior Member, IEEE, and Patrik Dammert, Senior Member, IEEE Abstract—This article presents Bayes’ theorem for wavelength- acquisitions separated in time can be found in SAR images with resolution synthetic aperture radar (SAR) change detection method a change detection method. development. Different change detection methods can be derived Among these applications, it is possible to highlight the using Bayes’ theorem in combination with the target model, clutter-plus-noise model, iterative implementation, and nonitera- detection of concealed targets in foliage-penetrating (FOPEN) tive implementation. As an example of the Bayes’ theorem use for applications, which has been of great interest for a long time [5]. wavelength-resolution SAR change detection method development, However, when change detection is employed in conventional we propose a simple change detection method with a clutter-plus- microwave SAR images for FOPEN applications, a large number noise model and noniterative implementation. In spite of simplicity, of false alarms are observed. Ultrahigh frequency and very high the proposed method provides a very competitive performance in terms of probability of detection and false alarm rate. The best frequency SAR systems are excellent options to overcome this result was a probability of detection of 98.7% versus a false alarm limitation [5]. rate of one per square kilometer.
    [Show full text]
  • Federal Register/Vol. 86, No. 33/Monday, February 22, 2021
    Federal Register / Vol. 86, No. 33 / Monday, February 22, 2021 / Rules and Regulations 10447 Manager, Seattle ACO Branch, FAA, to make Issued on December 30, 2020. www.regulations.gov by searching for those findings. To be approved, the repair Lance T. Gant, and locating Docket No. FAA–2020– method, modification deviation, or alteration Director, Compliance & Airworthiness 0855. deviation must meet the certification basis of Division, Aircraft Certification Service. Examining the AD Docket the airplane, and the approval must [FR Doc. 2021–01823 Filed 2–19–21; 8:45 am] specifically refer to this AD. You may examine the AD docket on BILLING CODE 4910–13–P (4) For service information that contains the internet at https:// steps that are labeled as Required for www.regulations.gov by searching for Compliance (RC), the provisions of DEPARTMENT OF TRANSPORTATION and locating Docket No. FAA–2020– paragraphs (k)(4)(i) and (ii) of this AD apply. 0855; or in person at Docket Operations (i) The steps labeled as RC, including Federal Aviation Administration between 9 a.m. and 5 p.m., Monday substeps under an RC step and any figures through Friday, except Federal holidays. identified in an RC step, must be done to 14 CFR Part 39 The AD docket contains this final rule, comply with the AD. If a step or substep is any comments received, and other labeled ‘‘RC Exempt,’’ then the RC [Docket No. FAA–2020–0855; Project information. The address for Docket requirement is removed from that step or Identifier MCAI–2020–00909–T; Amendment 39–21385; AD 2021–02–02] Operations is U.S.
    [Show full text]
  • Lars Göran Josefsson
    CURRICULUM VITAE LARS G. JOSEFSSON Personal Born in Ulricehamn, Sweden, on October 29, 1950 Married to Gunni Josefsson, four children, Terese, Magnus, Jesper, Peter Education 1969, Gymnasium (High School), Ulricehamn 1973, Chalmers University of Technology, Master of Science in Applied Physics Military Services 1971 (summer), 1973/74, Swedish Army, Signal Corps, Sgt. Professional Career 1974 LM Ericsson, MI-Division, Systems Engineer and subsequently several managerial positions 1983 Ericsson Radio Systems, General Manager Fire Control Radar (LM Ericsson MI-Division and SRA merged into Ericsson Radio Systems) 1984 Chemtronics, President 1985 Ericsson Radio Systems, General Manager Radar Sector 1987 Ericsson Radio Systems, Vice President & General Manager Surface Sensor Division 1989 Ericsson Radar Electronics, Vice President & General Manager Surface Sensor Division (Ericsson Radar Electronics formed through demerger from Ericsson Radio Systems) 1991 Ericsson Radar Electronics, Corporate Marketing Director and Vice President & General Manager Surface Sensor Division 1993 Schrack Telecom AG, Vienna Austria, President, subsequently changed names to Ericsson Schrack AG (1994) and Ericsson Austria (1996) 1997 Celsius AB, President and CEO 2000 Saab AB, Senior Executive Vice President (Saab acquired Celsius) 2000 Vattenfall AB, President and CEO Management Training 1972-92 Ericsson Management Institute, various courses 1986 IMEDE, Lausanne, Switzerland, Program for Executive Development Board Membership Böhler-Uddeholm AG, Vienna Austria Swedenergy, Vattenfall Europe AG, Hamburg, Germany (Chairman) Other Achievements Holder of a number of patents in radar system design Member of the Royal Swedish Academy of War Sciences since 1988 Member of the Royal Swedish Society of Naval Sciences (Kungl. Örlogs- mannasällskapet) since 1998 Personal Interests Tennis, Skiing, Hunting .
    [Show full text]
  • Saab Kör Vidare En Studie Om Hur Varumärket Uppfattas Idag
    Uppsala Universitet Företagsekonomiska Institutionen Kandidatuppsats HT12 Inlämningsdatum: 17 januari 2013 Handledare: Peter Thilenius Saab kör vidare En studie om hur varumärket uppfattas idag Författare: Sam Ekman Jessica Winberg Sammanfattning Saab är ett varumärke som delas av två olika företag, försvars- och säkerhetskoncernen Saab AB och personbilstillverkaren Saab Automobile, idag ägt av NEVS, National Electric Vehicle Sweden AB. Här finns en potentiell problematik då två separata företag delar samma varumärkesnamn och kan ha olika strategier för hur varumärkesarbetet bör fortgå. Syftet med uppsatsen är att beskriva hur varumärket Saab uppfattas idag vilket har undersökts genom fokusgrupper och en enkätstudie. Studien utgår från konsumenters associationer och resultatet visar att Svenskt Tradition utgör en viktig del av varumärkesbilden. Överlag har Saab en bred, homogen och positiv varumärkesbild där varumärket Saab representerar båda de bolag som delar varumärkesnamnet. I kombination med en hög varumärkesmedvetenhet gör detta att Saab totalt sett är ett starkt varumärke med hög kännedom. En utmaning för framtida varumärkesarbete är att arbeta bort den association till Kris/Olönsamhet som görs och att stärka varumärkets koppling till Avancerad Teknik. Nyckelord: Saab, Saab Automobile, Saab AB, varumärkeskännedom, varumärkesmedvetenhet, varumärkesbild 2 Innehållsförteckning 1. Inledning ............................................................................................................................... 4 1.1 Saab – då
    [Show full text]
  • Corporate Governance Report
    Annual General Meeting of Saab AB (publ) on April 7, 2011 Information about Board members proposed for election Board Members proposed for re-election Marcus Wallenberg Chairman of the Board since 2006. Deputy Chairman of the Board 1993-2006 and Member of the Board since 1992 Member of Saab’s Remuneration Committee Born 1956 Bachelor of Science of Foreign Service Lieutenant in Royal Swedish Naval Academy Shares in Saab: 100,150 Other board commitments: Chairman of SEB and Electrolux AB Deputy Chairman of Telefonaktiebolaget L M Ericsson Board member of AstraZeneca PLC, Stora Enso Oyj, the Knut and Alice Wallenberg Foundation and Temasek Holding Ltd. Former employment and positions: President and CEO, Investor AB Director, Stora Feldmühle AG, Düsseldorf Skandinaviska Enskilda Banken, Stockholm and London Citicorp (Hong Kong) Citibank N.A. (New York) Johan Forssell Member of the Board since 2010 Member of Saab’s Audit Committee Managing Director Investor AB, Head of Core Investments Born 1971 MBA. Shares in Saab: 7,000 Other board commitments: Board member of Atlas Copco Board member of SSE MBA Research Foundation Former employment and positions at Investor AB: Head of Research Head of Capital Goods and Healthcare sector Head of Capital Goods sector Analyst Core Holdings Sten Jakobsson Member of the Board since 2008 and Deputy Chairman since 2010 President and CEO, ABB Sweden Born 1949 M.Sc. Shares in Saab: 3,490 Other board commitments: Board member of the Association of Swedish Engineering Industries (Teknikföretagen), Stena Metall AB
    [Show full text]
  • Press Information Saab AB
    PRESS RELEASE Page 1 (17) Date Reference 10 March 2015 CU 15:012 E Notice of Annual General Meeting of Saab AB The shareholders in Saab Aktiebolag are invited to attend the Annual General Meeting at Annexet, Stockholm Globe Arenas, Entré 2, Globentorget 10, Stockholm, Sweden, on Wednesday, 15 April 2015, at 15.00 (CET). Admission and registration will commence at 13.30 (CET). RIGHT TO PARTICIPATE AND NOTIFICATION Only the shareholders that are recorded in the Shareholders' Register issued by Euroclear Sweden AB on Thursday, 9 April 2015 are entitled to participate in the Annual General Meeting after submitting notification to the Company. Shareholders who have their shares registered in the name of a nominee must temporarily be recorded in the Shareholders’ Register in their own names (so called registration of voting rights) to be entitled to participate in the meeting subject to notification to the Company. In order to be recorded in the Shareholders’ Register on Thursday, 9 April 2015, shareholders must request such registration with their bank or trustee well in advance of that date. Please note that this procedure also applies to shareholders using bank custody accounts. Shareholders wishing to attend the Annual General Meeting must notify Saab no later than Thursday, 9 April 2015 - by telephone +46 13 18 20 55 (weekdays between 9 and 17 (CET)), - by post: via the reply card included in the distributed invitation, or under address Saabs Årsstämma, Box 7839, SE-103 98 Stockholm, Sweden, or - via the Company’s website www.saabgroup.com/arsstamma. Notification to the Company must include the shareholder's name, personal- or corporate identification number (if applicable), address and telephone number, and notification of the number of possible assistants.
    [Show full text]