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Grocery Shoppers Make First Online Orders www.spotsndots.com Subscriptions: $350 per year. This publication cannot be distributed beyond the office of the actual subscriber. Need us? 888-884-2630 or [email protected] The Daily News of TV Sales Monday, April 20, 2020 Copyright 2020. MORE GROCERY SHOPPERS MAKE FIRST ONLINE ORDERS STUDY: EXISTING SHOPPERS ORDER MORE OFTEN ADVERTISER NEWS As the coronavirus pandemic continues to wreak havoc in Guidance from the federal government issued Friday says the U.S., new research from CPG marketing agency Acosta automotive sales and manufacturing should be considered finds that while online ordering is ramping up, more shoppers essential businesses during the COVID-19 crisis and allowed are also making additional stock-up trips to the grocery store, to stay open. The final decisions, however, remain with the Supermarket News reports. states as the recommendation “is advisory in nature (and) The report, which found 28% of online grocery shoppers is not… considered a federal directive or standard”… Ford made their first-ever online grocery order in March due to has announced plans to re-open its plant in Louisville, Ky., COVID-19, also provides guidance to help on May 4 but did not say anything about its retailers and brands navigate unprecedented other factories. The Louisville plant makes the challenges. Escape and Lincoln MKC… On the downside “Our first round of research into consumer for Ford, it is now estimating it will lose $2 behavior was conducted just as this crisis billion for the first quarter… Mazda is giving was beginning to take shape in the U.S.,” said Darian health care workers free oil changes and enhanced cleaning Pickett, CEO of Fort Lauderdale, Fla.-based Acosta. “This of their vehicles through May 4. Owners of all brands will be second round, conducted at the end of March, offers a eligible for the free service. Mazda says it got the idea from stronger snapshot of current consumer behavior with 65% some dealers who were doing it on their own… Procter & of respondents reporting they have changed their shopping Gamble had its biggest sales gain in the U.S. in many years habits due to COVID-19, compared to just 23% in our with organic sales (which exclude currency valuations and previous survey taken between March 6-12. As the number brands added or sold in the last year) up 10%. The biggest of cases unfortunately continues to rise and more states and gains came from its health care division with brands like Vicks counties impose quarantine measures, we expect to see and the fabric and home care divisions. And, of course, P&G further changes in consumer behavior in the coming weeks.” makes Charmin toilet paper… Michaels started contactless Acosta’s latest COVID-19 research report, gathered via same-day delivery for stores in 10 states last week and online surveys March 20-29, provides insight into shoppers’ expects to have the service available nationwide later this changing habits, as well as recommendations for retailers week… Rite Aid same-store sales for its fiscal Q4 were up and brands, including: 1.6% with pharmacy sales accounting for 65.9% of store • When comparing channel shopping behaviors, many revenue. The company does note the pharmacy results were shoppers reported going to stores less frequently, especially held down significantly by the introduction of new generics, mass merchandisers. Among those who shopped at a mass but overall script count grew by 5%… Convenience stores merchandiser in March, 47% reported making fewer trips. are being hurt by less gas being sold, and fewer trips into the • Stocking up is becoming more commonplace. More store to buy higher markup merchandise. GasBuddy says shoppers indicated purchasing pantry food items in addition gallons sold in March were 10% behind February and 20% to cleaning items/paper products compared to Acosta’s below March 2019. Add in lower gas prices and the revenue previous survey. decline from gas amounted to a 28% drop… With units of all • About half of U.S. shoppers said they made an additional four brands closed, Bloomin’ Brands said full Q1 same-store stock-up grocery trip in the past week. sales came in down 10.4%. But it notes off-premise sales While shoppers are making fewer grocery store trips for all four — Outback Steakhouse, Carrabba’s, Bonefish compared to Acosta’s previous survey, more shoppers are and Fleming’s — have grown each week since locations turning to grocery e-commerce. Twenty-eight percent of closed in March. The average Outback brought in $33,161 online grocery shoppers made their first-ever online grocery for the week that ended April 12, up from just $12,000 weekly order in March due to COVID-19. for most of March… After testing in Southern California and Many consumers who had previously ordered groceries Washington state, Costco and Instacart will roll out national online reported ordering more frequently. Of the 36% of capabilities for delivery of prescriptions… New shopping shoppers who ordered groceries online for store pickup, habits are being formed during the COVID-19 crisis and it’s 33% reported making more orders in March. Of the 38% of very likely that much will be different when the crisis is finally shoppers who ordered groceries online for home delivery, over. A report from the CPG marketing agency finds that 28% 37% reported making more orders in March. of online grocery shoppers in March were buying groceries “Retailers should continue to implement solutions that online for the first time… Another luxury retailer appears to reduce the risk of shopper and employee transmission of the be in big financial trouble.Neiman Marcus has defaulted on virus, such as aisle flow solutions and expanded cashier-less close to $73 million of interest payments on bonds. According checkout options,” the report said. “Retailers should expand to Women’s Wear Daily, the chain was bought for $6 billion online ordering fulfillment and pickup/delivery time slots in in 2013, but was saddled with $4.46 billion in debt and has order to meet the needs of new e-commerce shoppers who needed to pay about $300 million annually in interest. A prefer not to shop in the store.” bankruptcy filing could come this week. NETWORK NEWS AVAILS Social distancing and sheltering in place has unleashed a KMVU-TV FOX26 Medford, Ore., is looking for a Digital wave of creativity among the confined.CBS is spotlighting Media and New Business AE to join our fantastic team of it in a one-hour special, #Homevideos: A Global professionals. The Account Executive is Phenomenon, that will be broadcast in May and hosted responsible for selling television, digital by Cedric the Entertainer. The show features viral home and OTT advertising solutions to local video moments, featuring the full spectrum of the best businesses. The ideal candidate enjoys being part of a small videos during the nation’s collective experience together. community, thrives in a goal-oriented team environment and Cedric the Entertainer will guide viewers through video has strong interpersonal skills. If you have a positive attitude, moments from the communal quarantine, providing a client focus and desire to WIN — we want to hear from you! snapshot of the world at an unprecedented time... With Email resume and cover letter to [email protected]. No hand-wringing and debate continuing calls. EOE. about the path ahead for big-money Fox 26 KRIV-TV, the Fox O&O pro and college sports during the in Houston, seeks an Associate coronavirus pandemic, the PGA Tour Producer. Responsibilities include says it is “very confident” in its new I’m on Day 27 of being writing stories and teases, editing video, plan to return in mid-June without fans. useless in a pandemic. and creating graphics and supers for Tour officials say they plan to hold the newscasts and digital platforms. Must be Charles Schwab Challenge in Fort willing to assist on the assignment desk, Worth, Texas, from June 11-14. CBS if necessary. Must be reachable 24 hours will televise the annual tournament, Conan O’Brien a day in breaking news situations. One to which had originally been scheduled two years’ experience as a TV Newscast for May... Chicago Fire series regular Associate Producer or Producer in a Annie Ilonzeh is leaving the NBC firefighter drama after small to medium to major television market or equivalent two seasons. Ilonzeh joined as a new series regular at the preferred. CLICK HERE for more info or to apply now. EOE. beginning of the just-completed Season 7. She was initially It’s fun to work in a company where people truly believe set as a recurring, but was upped to series regular after in what they are doing! WHNT News 19 in Huntsville, production began. Ilonzeh played Emily, an intelligent, Ala., is searching for an Account Executive. This person easy-going and confident new paramedic... Fox is set implements strategies to grow revenue for multiplatform to deliver long-gestating reality series Labor of Love, campaigns, and will use responsive and clear communication about the road to motherhood, fronted by Sex and The to establish credible relationships with local businesses, City star Kristin Davis. The network will launch the eight- prepare proposals and develop effective schedules and part series at 9 PM on Thursday, May 21. It comes nearly creative. CLICK HERE for detail, qualifications and to apply three years after Deadline revealed that the show was now. Minimum 3 years of experience in sales, preferably in in development at the network. Labor of Love will follow the media field. EOE. Kristy Katzmann, a 41-year-old smart, successful and KCWE, the Hearst-owned affiliate in Kansas City, Mo., is beautiful career woman who seems to have it all — except looking for a Local Sales Manager.
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