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ATHLETE PERFORMANCE & TRACKING ATHLETE PERFORMANCE & TRACKING

WELCOME

The Sports Tech Annual is an industry research publication that brings Welcome to the inaugural Sports together the most comprehensive and complete directory of companies Tech Annual, brought to you by in the global sports tech landscape. Each Chapter features interviews with industry experts sharing their insights on the current challenges, Sports Tech World Series (STWS). innovative use-cases, industry trends and future predictions in sports technology.

STWS Sports Tech Annual is your resource to navigate the revolutionary impact technology is having on how sports are played, administered and consumed around the world.

SPORTS TECHNOLOGY INDUSTRY FRAMEWORK

The 2020 Sports Tech Annual is divided into eight chapters reflecting Categorizations are therefore based on the company’s primary function the eight categories in the STWS Sports Technology Framework, and area of product/service expertise. If a company is not present in a highlighted below. This Framework was developed to give structure to chapter it may be because they are better suited to another chapter/ the amorphous term “sports technology” and provides an exhaustive category. overview of the ecosystem. This chapter focuses on companies working within Athlete Performance Although the Framework provides an exhaustive overview of the & Tracking, including Devices and platforms used to measure or track sports tech ecosystem, each category is not mutually exclusive. There athletes with the purpose of testing and improving performance such as will inevitably be companies that fit amongst several categories. GPS, activity trackers and sensors.

ATHLETE PERFORMANCE & TRACKING ATHLETE, TEAM & EVENT MANAGEMENT Devices and platforms used to measure or Solutions that support the management of track athletes with the purpose of testing and athletes, teams, leagues and events, with a focus improving performance such as GPS, activity on improving overall efficiencies at an individual trackers and sensors. and organisational level.

BETTING & FANTASY SPORTS DATA CAPTURE & ANALYSIS Solutions focused specifically on the unique Data processing, capture and analysis solutions challenges of betting and fantasy sports. that support insights and decision making for a variety of sports related organizations.

ESPORTS FAN & SPONSOR ENGAGEMENT Solutions focused specifically on the unique Solutions designed to enhance and improve the challenges of Esport and gaming. experience of the fan, or increase the value for the sponsor, including memberships and social media engagement.

MEDIA & BROADCAST STADIUMS & VENUES Solutions that enable and enhance the sharing Solutions designed to improve the efficiency and and distribution of sports content such as customer experience in stadiums and venues. streaming platforms, automated broadcast From base level technology infrastructure, graphics and online content publishers. such as internet connectivity, to match-day fan experience platforms.

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ABOUT STWS

Sports Tech World Series (STWS) is the global community for people at in the global sports technology community. Founded in 2015, STWS work the intersection of sports, digital, and technology. Our mission is to be with our community to bring people together through our global network the trusted resource in helping companies, teams, and individuals excel of physical and digital activities and services.

OUR SERVICES & ACTIVITIES

Consulting for Sports Tech, to find out more contact us at Sports Tech Industry Research and Insights, enquire with [email protected] us at [email protected]

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Weekly digest of the top news, content and Global Conference Series industry deep dives in sports technology (sportstechworldseries.com/events)

Sports Tech Industry Awards (anzsta.com.au)

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EXECUTIVE SUMMARY

The variety of tools available to track athletic performance, both on and prime examples of this trend. However out of this a major challenge for off the field, is only increasing. The growth in tools is also matched by high performance coaches, data scientists and trainers is aggregating the depth of data that these tools can generate. The widespread adoption and integrating all these different data streams to form actionable of performance and recovery wearables such as WHOOP and Oura are insights.

DAVID TENNEY STUART MORGAN AUSTIN FC AUSTRALIAN INSTITUTE OF SPORT

Artificial Intelligence (AI) is a key solution to making sense of this new Although there’s a great deal of promise, optical tracking systems still wave of athlete performance and tracking data. AI can assist in the triage have a long way to go before becoming ubiquitous, especially with and processing of data to enable coaches and analysts to derive the their ability to integrate to existing systems. The ability to capture meaningful insights they need in a timely manner. performance in a training environment with multiple camera whilst automatically integrating with an intelligence system to process the data Computer vision and optical tracking systems is another emergent area inputs is still an unmet need for sport. in athlete tracking and performance. Although optical tracking is unable to completely replace wearable tech, the unobtrusive and automated nature of video has obvious benefits for capturing performance data over applying physical devices to the athlete. Furthermore, the recent TABLE OF CONTENTS advances in the use of smartphone cameras, instead of traditionally expensive and cumbersome fixed camera systems, as well as 5G internet Executive Summary 4 connectivity is a breakthrough in the democratization of this tech. It Industry Expert Insights 5 enables more people, especially at the youth and grassroot levels, to access performance coaching and talent scouting only recently available Company Listings 8 to the pros.

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INDUSTRY EXPERT INSIGHTS

These Experts represent professionals from some of the world’s most innovative and renowned sporting properties. We would like to thank their contribution to the Annual and for their part in moving the industry forward.

DAVID TENNEY HEAD OF HIGH PERFORMANCE AUSTIN FC

David is the inaugural High Performance Director of Major League Soccer Expansion club Austin FC. David joins Austin FC after three years as the first High Performance Director for the NBA’s Orlando Magic. During David’s stewardship of the Magic’s high performance department, the team made back-to-back playoff appearances for the first time since 2012.

Prior to this David spent nine seasons with the Seattle Sounders. While with the Sounders, the team won MLS Cup (2016), the U.S. Open Cup four times, and made the MLS Playoffs in nine consecutive years.

David also serves on the Advisory Board of Sports Innovation Texas a new initiative realising the potential of Austin and Central Texas to be a leading global hub for sports innovation and technology.

Key challenges: What are the key challenges Trends: What major trends have emerged you’re facing and what role can technology in the last 6-12 months in the application of play in solving them? technology, digital and data?

Data aggregation and integration. We’re getting an increasing number of Optical tracking is still on an accelerating expansion into the sports data streams from different tech so being able to merge the different data performance industry with companies like Second Spectrum being used from all the different providers into one place and then make sense of it in the NBA and MLS. This ability of is still the biggest challenge. There’s a huge role that tech and data can computer vision to be able to provide player tracking data using a normal have in solving a problem of its own creation. TV feed is really interesting. It’s more than just aggregated running stats now, it’s quantifying things like defensive and offensive metrics. Innovative Use-Cases: What is the best or Applying computer vision to a normal broadcast feed could be a potential game changer in how we’re quantifying and looking at the game and most innovative application of technology improvements. you’ve seen in the industry this year? Improvements: What technology would you I thought it was really innovative how the Oura Ring was used to systematically track HRV (Heart-Rate Variability) for illness detection like to see developed or adopted over the next for everyone that went into the NBA bubble. There’s WHOOP and some one to two years? of the other HRV companies like Omegawave and Firstbeat. But the work that Oura has done, especially in the last 12 months, to create awareness EMG (Electromyography - electrodiagnostic medicine technique for around their product I think has really opened up everyone’s eyes to the evaluating and recording the electrical activity produced by skeletal benefits of HRV. muscles) is going to come to the forefront more. The industry is looking at activity within the muscles and realizing there is something there but You can see on Twitter weekly comparisons oF night-time versus daytime we’re still not at that phase where we’re 100% sure of what it’s telling it HRV, WHOOP versus Oura, and what’s more meaningful. We now know and how to best use it. So I’m interested to see how the application of what happens to someone’s heart rate over time, HRV and heart rates, EMG together with GPS and other performance tracking systems. I think we know over the course of a night and the difference of HRV and resting that’s when we’ll be able to get the best out of it. heart rate at night and sleeping six hours versus eight hours versus nine hours. Personally, I’ve started using it every day and I find that it had definitely created this awareness around night-time HRV for the first time. That has been super interesting to work with and something I’ve seen in the last 12 months more than I ever have before.

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INDUSTRY EXPERT INSIGHTS

STUART MORGAN LEAD MACHINE LEARNING, ARTIFICIAL INTELLIGENCE AND DATA INNOVATION AUSTRALIAN INSTITUTE OF SPORT Stuart Morgan currently leads the AIS Applied Technology and Innovation’s Machine Learning, Artificial Intelligence and Data Innovation department. Stuart completed his PhD in sensory neuroscience at Swinburne University of Technology (SUT), in 1999, and became a Research Fellow at SUT in 2000. He worked as a performance analyst at the Victorian Institute of Sport for 6 years, developing next-generation game analysis techniques, before joining the AIS in 2007.

Stuart has worked with numerous high profile international teams including the Australian Hockey team at the 2008 . His current work focuses on research and development in computer vision for sports, including using data mining and machine learning techniques to gain competition and training insights.

Key challenges: What are the key challenges And in instances where it’s not possible to practically or efficiently, or in a timely way, gather that information, then that’s the go-ahead for us to you’re facing and what role can technology invest in or develop technology. So the key challenge in my mind is by a play in solving them? significant margin, understanding that dynamic with the coaches and the sports and finding ways to inform the coaches in practical and actionable For us, I think the key challenges are not so much technical. It’s been ways without overwhelming them with new data or irrelevant data. such an exponential rate of capability growth from a technical point of view, that the real challenge from our perspective has been a human challenge. It’s been understanding the relationship and the role of technology and data in high performance sport, and particularly with Innovative Use-Cases: What is the best or coaches and athletes. most innovative application of technology you’ve seen in the industry this year? I think technology, certainly the kind of technology we’re interested in, has its natural place in answering questions, meaningful questions that I think probably the most innovative areas that we’re focusing on is our coaches, athletes and sports scientists have. Rather than necessarily really the mobilization of AI drivers. So in particular mobile apps, we providing additional data beyond what was already being collected. So leveraged the new neural compute engines and the new mobile AI- we’re primary interested in what is a coach’s game plan; How do they based computational resources in smart devices, that’s a particular see themselves manipulating their opponent? How do they seem to see area of interest for us and we’re certainly working in iOS space. We’ve themselves preparing optimally for certain range of conditions? And been focusing on the latest offerings from Apple in high quality camera, those game plans are the driver for the technology that we’re interested high speed camera chip sets that are capable of doing quite fast deep- in. learning inference, and then neatly packaging that inside of a mobile device that has a convenient user interface.

“This whole idea of being able I think an important feature for us is that we use video a lot. High to capture performance in performance sport in particular, and it’s not always possible or practical to do our computation on the cloud. So we need to figure out ways of a training environment with deploying the deep learning and the AI-based projects that we work on pitch-side or court-side or pool-side or track-side. So we’re certainly multiple camera systems and making use of the innovations in the mobile computing space. Tony Scofield who runs our software development team has been doing a lot having some kind of intelligence of work with Google at the moment with some of their edge computing capabilities, and we’re also building our own Nvidia based systems that embedded in it is a really unmet enclose a camera and a high-performance computing device, that is need for sport.” modular and portable.

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Trends: What major trends have emerged processing space at that granular level. It’s not something we’ve done a lot of work in ourselves, but it’s certainly one of those trends in, AI that’s in the last 6-12 months in the application of really turning heads. technology, digital and data? I’m pretty excited by some of the development and wearables. We’re Improvements: What technology would you obviously doing a lot of work with Apple at the moment and their Apple health platform and the lack of in-person training due to the pandemic like to see developed or adopted over the next has definitely accelerated that side of things. It’s certainly useful for one to two years? a whole range of levels for us from athlete management and athlete wellbeing through to explicitly high performance and sports analytics If there were commercial investments in integrated camera systems, kinds of applications. So there’s certainly development in the wearable we’d be really excited. One of the really prevailing needs for sport is space that I think is an interesting and ongoing training. multi-camera integrated systems that have smart camera rays that have the capacity for real time inference, a good user experience, minimal As we spend a lot of time on vision, we do a lot of counting of events. human input and minimal human processing. This whole idea of being So another trend that has really continued I think in the last 12 months able to capture performance in a training environment with multiple has been the increasing sophistication of platforms that are capable camera systems and having some kind of intelligence embedded in it is a of understanding things that are happening in video. Whether it’s really unmet need for sport. competition or training, focusing on things like counting swimming strokes, or counting high jumps, or counting javelin throws and We still have sports that package-post hard drives from one side of the measuring the features of performance, I’m seeing an increasing number country to the other. And it’s, it’s still kind of the standard method for of commercial offerings in that space. sharing video data. And we certainly will need over the next five years have some kind of national video data repository at two levels, one in One of the big trends generally has been in natural language processing. a, in a capacity where sports can share vision, and secondly, where we We’re getting to see a really good exploitation of these new architectures can explore it and harvest. So, that’s the AI piece, integrating some kind in sport. And it’ll be interesting to see where clever startups might take of inference capability over large scale vision. And currently we’re not some of these ideas and create a real game changer in the sports data aware of any commercial providers that offer that, but we don’t see too many technical barriers to doing it either.

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COMPANY LISTINGS ZEBRA SPORTS CHALLENGING THE STATUS QUO WITH PARADIGM-SHIFTING, PLAYER TRACKING SYSTEM

HEAD OFFICE: Lincolnshire, United States SUMMARY WHAT’S EXCITING EMPOYEES: 5,001-10,000 Zebra solutions can be found working behind New player tracking insights will change ESTABLISHED: 1969 the scenes in many industries around the how fans relate to sports through WEBSITE: zebra.com world - we empower the front line of business cross-channel engagement and forever EMAIL: [email protected] to achieve a performance edge. Building on transform coaching and player personnel KEY CLIENTS: NFL the company’s rich foundation, Zebra has evaluations. As “The Official On-Field RELEVANT SPORTS: Applicable across all boldly challenged the status quo in sports Player Tracking Provider” of the NFL, Zebra sports by introducing patented RFID technology is committed to supporting the league’s TAGS: GPS Tracking, Performance Data to deliver a paradigm-shifting, player Next Gen Stats initiative by enabling the Analytics, Video Analytics tracking system in professional sports. Zebra NFL to collect real-time location data that MotionWorks™ Sport enables a trove of data captures the speed and acceleration of for real-time insight. every player and every play on every inch of the field

FITBIT COMPACT, WIRELESS, WEARABLE SENSORS THAT TRACK A PERSON’S DAILY ACTIVITIES IN

HEAD OFFICE: San Francisco, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1,001-5,000 Fitbit is a market leader in fitness tracking We’re always updating our functionality to ESTABLISHED: 2007 wearables, with a range of products designed innovate and offer genuine insights to our WEBSITE: fitbit.com to help people leader healthier, more active users. Our recent hardware developments EMAIL: [email protected] lives. include tools to analyse heart health, KEY CLIENTS: stress management, skin temperature RELEVANT SPORTS: Applicable across all We are geared towards helping individuals trends and more. sports reach fitness goals through developing TAGS: Data Analysis and Reporting everyday activity, encouraging healthy habits and competition with friends.

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HUDL VIDEO ANALYSIS TECHNOLOGY

HEAD OFFICE: Lincoln, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1,001-5,000 Hudl is a leading performance analysis Hudl continues to develop tools for all ESTABLISHED: 2006 company revolutionizing the way coaches and areas of video analysis and recently WEBSITE: hudl.com athletes prepare for and stay ahead of the joined forces with Wyscout, the leading EMAIL: [email protected] competition. Founded in 2006, Hudl offers a scouting company, who host thousands KEY CLIENTS: English & complete suite of products that empower more of player profiles as well as video, data, The FA, Golden State Warriors, than 160,000 global sports teams at every level stats and reports from matches analyzed Springboks, Borussia Dortmund, Stamford to gather insights with video and data. Hudl’s every week. Our market-leading Hudl University products and services include online tools, Sportscode, continues to develop at RELEVANT SPORTS: Applicable across all mobile and desktop apps, smart cameras, rapid pace - the code is more powerful sports analytics, professional consultation and more. and intuitive with better scripting, faster TAGS: Performance Data Analytics, Video interactions and easier integrations with Analytics team’s custom workflows.

POLAR LEADING THE WAY IN TECHNICAL INNOVATION AND HEART RATE MONITORS SINCE 1977

HEAD OFFICE: Kempele, SUMMARY WHAT’S EXCITING EMPOYEES: 1,001-5,000 Polar is a heart rate monitor and sports watch This desire to be the best is made ESTABLISHED: 1977 company founded in Oulu, Finland: a region possible by ambitious and highly talented WEBSITE: polar.com renowned for technological research and professionals who still believe as EMAIL: [email protected] surrounded by challenging environments, passionately in what we do today, as we did KEY CLIENTS: N/A the perfect setting to test Polar’s pioneering over 30 years ago. And our success is clear RELEVANT SPORTS: Applicable across all products. Polar launched the first ever to see. Today, Polar employs 1200 people sports wireless, wearable heart rate monitor, worldwide, has 26 subsidiaries globally TAGS: AI (Artificial Intelligence), Fan Analytics, changing forever the way that athletes and manages a distribution network Video Analytics trained. Polar remains a world leader in sports supplying over 35,000 retail outlets in more heart rate monitor technology thanks to a than 80 countries. Now that’s what we call clever combination of sports, physiology and the power behind Polar. electronics expertise.

CATAPULT PERFORMANCE PLATFORM OF SOLUTIONS FOR SPORT

HEAD OFFICE: , SUMMARY WHAT’S EXCITING EMPOYEES: 251-500 Catapult is the world leader in sports Catapult is engineering the platform of ESTABLISHED: 2006 performance technology, working with over solutions for sport, creating seamless WEBSITE: catapultsports.com 3000 teams in 39 sports in 137 countries integrations across every touchpoint for EMAIL: [email protected] worldwide. Catapult products are designed the betterment of teams and athletes. With KEY CLIENTS: Real Madrid, Denver Broncos, to optimise performance, mitigate the risk a blossoming consumer business, Catapult Milwaukee Bucks, French Football Federation, of injury, and quantify return to play. These is also taking strides to connect the data Boston Bruins products include wearable technology, video of aspiring young athletes with elite teams RELEVANT SPORTS: Applicable across all analysis, and athlete management solutions, to better understand the potential and sports all supported the company’s industry-leading “blueprint” of athlete performance. TAGS: AMS (Athlete Management System), team of sports scientists. Video Analytics, Wearables / Smart Devices

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TEMPO SMART HOME GYM BUILT WITH 3D SENSORS.

HEAD OFFICE: San Francisco, United States SUMMARY WHAT’S EXCITING EMPOYEES: 251-500 The first in home fitness to understand We completed our Series B funding round it ESTABLISHED: 2015 what you’re doing right and wrong, with 2020 led by General Catalyst and Norwest WEBSITE: tempo.fit personalised feedback to help you see Ventures to fuel our growth into 2021 and EMAIL: [email protected] progress. See instant feedback through a beyond. KEY CLIENTS: N/A detailed 3D model to perfect your technique RELEVANT SPORTS: Applicable across all and make your workout safer. Tempo makes sports recommendations based on your goals, counts TAGS: Athlete Empowerment / Promotion, your reps, corrects your form and shows how Fitness Tech, Video Analytics much you’ve progressed.

TRACKMAN RADAR-BASED PERFORMANCE ANALYTICS

HEAD OFFICE: Copenhagen, SUMMARY WHAT’S EXCITING EMPOYEES: 251-500 Since 2003, TrackMan has been on the Trackman has made great technological ESTABLISHED: 2003 forefront of providing reliable performance advancements within golf and baseball WEBSITE: trackman.com data solutions and industry-leading innovation through a strong emphasis on product EMAIL: [email protected] to customers all over the world. Trackman’s development. This has helped us KEY CLIENTS: All MLB Teams products are used by professional and become the choice of the golf industry’s RELEVANT SPORTS: Golf, Baseball amateur athletes in a broad spectrum of sports top players, coaches, club fitters, and TAGS: Official Data Provider, Performance Data including golf, baseball, and tennis. equipment manufacturers. Within baseball, Analytics, Video Analytics we are proud of working with the best, including every MLB team, many of the top Japanese and Korean professional teams, and dozens of the best NCAA teams.

WHOOP HEALTH & FITNESS WEARABLE

HEAD OFFICE: Boston, United States SUMMARY WHAT’S EXCITING EMPOYEES: 251-500 WHOOP is the performance optimization We are creating a product that makes ESTABLISHED: 2011 system that helps elite athletes and teams win. individuals and teams perform at a higher WEBSITE: whoop.com WHOOP provides a continuous understanding level through a deeper understanding of EMAIL: [email protected] of strain and recovery to balance training, their bodies and daily lives. Our mission: KEY CLIENTS: N/A reduce injuries, and predict performance. The Higher performance through accountability RELEVANT SPORTS: Applicable across all system is currently being used by professional and knowledge. We are a team that owes sports and collegiate athletes, Olympians, and the it to our customers, but even more so to TAGS: Fitness Tech, Health / Med Tech, United States military. At WHOOP our mission ourselves, to be accountable. Wearables / Smart Devices as a culture and workplace mimics our mission as a product and service.

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EDGE10 HUMAN PERFORMANCE SAAS

HEAD OFFICE: , United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 EDGE10 Group brings together the market E10 Performance - Industry leading ESTABLISHED: 2009 leaders in performance & analytics, sports performance & analytics solution that WEBSITE: edge10.com medicine and physical testing SaaS to create enables organizations to centralize, EMAIL: [email protected] a one-of-a-kind integrated provider, ready to analyze and visualize their data. Athlete KEY CLIENTS: NHL, MLB, CFL, AHL, ATP elevate your team from great to extraordinary. RMS - The world’s most advanced RELEVANT SPORTS: Applicable across all EDGE10 is a data management system that Electronic Medical Records (EMR) solution sports allows you to centralise, analyse and visualise for human performance industries. Primco TAGS: AMS (Athlete Management System), your data to improve communication and Testing System - The largest Physical Fitness Tech, Performance Data Analytics informed decision making. Easy to use online Testing & Benchmarking solution in the and offline, their software works across industry. multiple devices including laptops, mobiles and tablets.

FUSION SPORT HUMAN PERFORMANCE OPTIMIZATION

HEAD OFFICE: Brisbane, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 Fusion Sport is the world leader in human Smartabase is playing a key role in the ESTABLISHED: 2003 performance optimization systems and the furtherment of human performance, WEBSITE: fusionsport.com developer of Smartabase and Smartspeed. working with the likes of USSOCOM, USAF, EMAIL: [email protected] Our customers include sporting federations, Naval Health Research Center and the KEY CLIENTS: Australian Institute of Sport, Olympic committees, military organizations ADF. We continue to work with Olympic Olympic Committee (NOS*NSF), and sport teams. Smartabase is a highly committees around the globe including United States Special Operations Command configurable platform for human performance the AIS and the Netherlands Olympic (USSOCOM), Sacramento Kings (NBA), Dallas solutions; customisable without any Committee to help optimize performance Cowboys (NFL) programming knowledg and applicable to all in the lead up to 2021. RELEVANT SPORTS: Applicable across all areas of human performance. Smartabase sports provides a combined solution for both your TAGS: AMS (Athlete Management System), Athlete Management and Electronic Medical Health / Med Tech, Performance Data Analytics Records.

KINEXON SPORTS & MEDIA REAL-TIME SPORTS PERFORMANCE TECHNOLOGIES & ANALYTICS

HEAD OFFICE: Munich, SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 KINEXON Sports & Media is one of the global We provide comprehensive and precise ESTABLISHED: 2014 market leaders in the real-time collection performance data in real time. A WEBSITE: kinexon.com and processing of sports performance data, customizable mobile application ensures EMAIL: [email protected] with offices in Munich (HQ), Chicago, and user-friendly use, with one main principle: KEY CLIENTS: Houston Rockets, Philadelphia New York. The multi-award-winning company compatibility with all common third-party 76ers, Bayer 04 Leverkusen, FC Bayern Munich counts more than 70 percent of the NBA tools - KINEXON aims at being an open Basketball, European Handball Federation franchises and multiple top clubs from top US platform. The centerpiece is the UWB- RELEVANT SPORTS: Applicable across all and European leagues among its customers. based sensor network.; precision without sports KINEXON offers fully automated live delay and free from interference. Solutions TAGS: AI (Artificial Intelligence), Performance performance data for clubs as well as leagues, come from ultra-light sensors integrated Data Analytics, Wearables / Smart Devices media and sponsors. with athletes and game balls, particularly useful in complex, fast-moving sports.

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ATHLETE PERFORMANCE & TRACKING

RUNKEEPER TECHNOLOGICAL SOLUTIONS FOR THE SPORTS AND MAJOR EVENTS

HEAD OFFICE: Boston, United States SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 Reach your running goals with the ASICS We’re continuing to improve the virtual ESTABLISHED: 2008 Runkeeper™ app. Track exercise, set race experience: now, you can see your WEBSITE: runkeeper.com measurable goals and see progress along the virtual race results right after you finish EMAIL: [email protected] way—whether you’re just getting into running, your activity. KEY CLIENTS: N/A training for a race or trying to reach a new RELEVANT SPORTS: Applicable across all personal record, we can help. Track workouts, sports set goals, listen to audio, follow a plan, stay TAGS: Athlete Empowerment / Promotion, motivated and see progress. Sync with ease Fitness Tech, GPS Tracking across your devices. Rated 4.8 on the App Store from 265,000 happy reviews!

SOLOS CREATING VALUE FOR BRANDS AND CONSUMERS THROUGH SMART APPAREL TECHNOLOGY

HEAD OFFICE: Sydney, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 For over 25 years, SOLOS has produced Serving a large blue-chip client base ESTABLISHED: 1984 labels for many of the world’s most across a multitude of industries, we are WEBSITE: solos.io recognised brands. Our textile embedded the first in the market to offer a completely EMAIL: [email protected] technologies deliver brand protection through wireless, integrated, smart modular KEY CLIENTS: Adidas, D&G, Uniqlo, NFL, GAP authentication, identification, and track system for inventory tracking, retail stock RELEVANT SPORTS: Applicable across all and trace capabilities. We work to combat management, marketing, and security, sports counterfeiting, partnering with some of making more than 500 million labels per TAGS: AI (Artificial Intelligence), Fan Analytics, the biggest names in world-class scientific year. Video Analytics research and development. Our partners include La Liga, Melbourne Renegades, GWSG.

STATSPORTS GPS PLAYER TRACKING AND ANALYSIS EQUIPMENT

HEAD OFFICE: Newry, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 The STATSports System is a customer Our Pods have been tried and tested ESTABLISHED: 2007 driven platform. The unique, user-friendly by many of the top teams and research WEBSITE: statsports.com interface was designed and shaped alongside facilities the world over and time and again EMAIL: [email protected] some of the world’s top strength coaches, results prove our system to be the most KEY CLIENTS: Liverpool FC, Arsenal FC, PSG, medics and sports coaches. It is the only accurate, reliable and consistent device on Juventus, The FA, USA Soccer system to offer sports specific software for the market. Whatever your sport, whatever RELEVANT SPORTS: Football, Basketball, AFL, Football, Basketball, American Football, Rugby your location. Rugby, Athletics and Athletics. TAGS: Fitness Tech, GPS Tracking, Video Analytics

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STRAVA CONNECTING MILLIONS OF RUNNERS AND CYCLISTS AROUND THE WORLD

HEAD OFFICE: San Francisco, United States SUMMARY WHAT’S EXCITING EMPOYEES: 101-250 Strava develops and operates mobile and We are always listening to user feedback ESTABLISHED: 2009 online applications for runners and cyclists and implementing your most requested WEBSITE: strava.com worldwide. It offers an online community of features. In 2020 we introduced Local EMAIL: [email protected] athletes, who track and analyze, compare and Legends, a completely overhauled Route KEY CLIENTS: N/A compete, filtered leaderboards, and progress planning feature, improved analysis, RELEVANT SPORTS: Applicable across all goals features. Enjoy suffer scores, training statmaps and more! sports plans, power analysis, fitness and freshness TAGS: Fitness Tech, GPS Tracking for power meter users, personal heatmaps, real-time segments, training videos, race analysis and more. Find apparel, devices, and accessories through the online store.

BEPRO ALL-IN-ONE FOOTBALL ANALYSIS PLATFORM

HEAD OFFICE: Hamburg, Germany SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 We help 700+ football clubs to better Tracking data represents the future for ESTABLISHED: 2015 understand the game and uncover a winning football analysis. We are heavily invested in WEBSITE: bepro11.com edge. We are an agile, innovative analysis developing our tracking data capabilities, EMAIL: [email protected] provider and our bespoke camera system having built technology that utilises AI KEY CLIENTS: Real Sociedad, Bologna F.C., FC captures a panoramic view of the pitch from to detect player positions and a range of Koln, Eintracht Frankfurt, The Korean Football which AI creates a scouting feed, following physical parameters. As a business, we are Association all outfield players. Bepro analysts capture focused on increasing the accuracy of this RELEVANT SPORTS: Soccer event data, whilst computer vision technology tracking data to provide greater tactical TAGS: AI (Artificial Intelligence), Performance collects positional and physical tracking insights alongside rich physical data, Data Analytics, Video Analytics data from this feed. On our platform we offer without the need for wearables. Our data interactive data reports, an advanced editor science team is creating advanced models and communication tools. to uncover performance insights.

EMPIRICS DERIVING THE MAXIMUM ONGOING VALUE FROM YOUR DATA

HEAD OFFICE: Melbourne, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 Empirics focuses on four main pillars: Link Group/Empirics and Microsoft Azure ESTABLISHED: 2004 1. Data Platforms: Assisting clients to build; partnership: More effectively leverage WEBSITE: empirics.com.au Athlete Data and Modelling, Reporting & data-driven insights and use capabilities EMAIL: [email protected] Analytics, Consulting. such as machine learning/AI to deliver KEY CLIENTS: Carlton Football Club, St Kilda 2. Client Innovation Areas: Providing clients industry-leading customer service. Athlete Football Club, Port Adelaide Football Club with the ability to ETL/Code against their Data Platforms: Continuously evolving RELEVANT SPORTS: Applicable across all productionised datamodel using their own ADP’s which can be hosting by Empirics sports software, for faster data analytics or implanted into client environments. TAGS: Business Intelligence, Performance 3. Next Best Interactions: Building decision Continuing to build our Connector Suite to Data Analytics engines which can assist in selecting the next clients applications and environments. step 4. Attribution: To understand the journey towards an event and its consequences.

14 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

KINDUCT CONSOLIDATING ATHLETE PERFORMANCE AND INJURY DATA AND OPTIMIZING PERFORMANCE

HEAD OFFICE: Halifax, SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 Kinduct’s Athlete Management System is used Continued expansion of our platform to ESTABLISHED: 2010 by 500+ teams, leagues and organizations support larger organizations from leagues WEBSITE: kinduct.com globally and have supported world champions to Olympic organizations that better EMAIL: [email protected] across the MLB, NHL, NBA, NFL, and NCAA. service athletes from grassroots to the KEY CLIENTS: Los Angeles Dodgers, Golden Through its secure, cloud-based AMS, Kinduct podium. We are focusing upon athlete- State Warriors, Tampa Bay Lightning, Michigan consolidates athlete performance and injury centric features and medical capabilities so University, NFLPA data, improving workflow and optimizing that practitioners and coaches can further RELEVANT SPORTS: Applicable across all performance for coaches, trainers, and empower, engage and monitor athletes. sports athletes. Kinduct is integrated with many In support of our global expansion, we are TAGS: AMS (Athlete Management System), world-leading wearables, assessment and adding more languages to the platform as Health / Med Tech, Performance Data Analytics data collection technologies, turning rich data well as more integrations with world-class into powerful insights.. performance and injury technologies.

NEUROTRACKER ASSESSMENT AND ENHANCEMENT OF ATHLETIC PERFORMANCE

HEAD OFFICE: Montreal, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 NeuroTracker is a Montreal-based neurotech NeuroTracker research has evidence ESTABLISHED: 2010 company owned by Nothing Artificial, of far transfer to sports performance, WEBSITE: neurotracker.net specializing in assessing and enhancing including reducing decision-making errors EMAIL: [email protected] cognitive functions for human performance in competitive soccer play by almost half, KEY CLIENTS: Atlanta Falcons, Manchester and wellness. Developed by Professor Jocelyn with just 3 hours of training. Dubbed ‘the United, NASA, Red Bull Racing, Vancouver Faubert, with 40+ peer reviewed studies most successful brain training in sports’ Canucks, US Airforce demonstrating its efficacy. NeuroTracker is by the New York Times. This includes RELEVANT SPORTS: Applicable across all used in the NFL, NHL, EPL, NBA, and MLB, as vanguard studies such as testing jet pilots sports well as elite military groups, F1 and .. during live flight, eye tracking work with TAGS: AI (Artificial Intelligence), Athlete NeuroTracker is a member of the Digital NASA, frontier research in eSports, and a Empowerment / Promotion, VR (Virtual Therapeutics , and recently won landmark Nature paper showing that elite Reality) / AR (Augmented Reality) partnerships with the US Airforce and Bayer. athletes have extremely plastic brains.

PLAYERMAKER TECHNICAL AND PHYSICAL TRACKING SOLUTION

HEAD OFFICE: Tel Aviv, Israel SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 PlayerMaker is an Israeli-British company Our remote coaching solution (Remote), ESTABLISHED: 2016 providing two inertial measurement devices, allows clubs and organisations to monitor WEBSITE: playermaker.com placed in a silicone strap around a players their athletes from anywhere in the world. EMAIL: [email protected] footwear. Along with AI and ML algorithms, Alongside an increased analysis of an KEY CLIENTS: Argentina FA, LA Galaxy, PlayerMaker aims to provide both technical individual’s gait and technical actions Harvard University, Norwich City, Hull City and physical insights into an athletes training in multiple sports, we are aiming to RELEVANT SPORTS: Soccer programme, from possession data, gait provide further individual solutions and TAGS: AI (Artificial Intelligence), Wearables / analysis, release velocity and automated professional services. Smart Devices video tagging exports. With no reliance on GPS, the system can be used in both indoors and outdoors environments within multiple aspects of training.

15 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

VALD PERFORMANCE HUMAN MEASUREMENT TECHNOLOGY

HEAD OFFICE: Brisbane, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 VALD provides innovative technology to Since bringing the revolutionary ESTABLISHED: 2015 over 800 elite sporting teams, universities, NordBoard Hamstring Testing system WEBSITE: valdperformance.com hospitals and defence departments. Driven by to market, VALD Performance has built EMAIL: [email protected] multidisciplinary teams, VALD products offer out athlete testing and data capture KEY CLIENTS: 20 EPL Teams, 26 NBA Teams, unparalleled insight into human movement, technologies into a comprehensive 22 NFL Teams, 20 MLB Teams, 16 NRL Teams, performance, injury risk and rehabilitation. physical testing suite. We have introduced 70+ Governing Bodies, 120+ UEFA Teams, 85+ The VALD product suite includes ForceDecks VALD Hub, a single and centralised NCAA teams Dual Force Plate System, NordBord Hamstring platform that brings together the data from RELEVANT SPORTS: Applicable across all Testing System, ForceFrame Strength Testing all of your VALD Performance systems. sports System, AirBands Blood Flow Restriction Cuffs, Using VALD Hub you can quickly, simply TAGS: Performance Data Analytics HumanTrak Movement Analysis System and and easily review, manage & monitor your TeleHab Exercise Prescription Platform. team’s physical testing performance.

WATTBIKE INDOOR BIKE TRAINERS FOR IMPROVING PERFORMANCE

HEAD OFFICE: Nottingham, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 Since the launch of the iconic Wattbike Pro/ In 2019, Wattbike launched the Wattbike ESTABLISHED: 2008 Trainer in 2008, Wattbike has been at the AtomX and Icon. In 2020, Wattbike being WEBSITE: wattbike.com forefront of indoor cycling. Developed in installing these in facilities across the EMAIL: [email protected] partnership with British Cycling, the Wattbike world, covering markets from health and KEY CLIENTS: Chloe Dygert, Hilton Hotels, has been embraced by elite athletes and teams fitness to the uniformed services. We aim All Blacks, British Army, David across the globe. An obsession to improve to support as many teams and athletes Lloyd has led to numerous new technologies to as we can with world-class products RELEVANT SPORTS: Applicable across all ensure the most accurate and realistic indoor and training content across sport; Chloe sports bike. Adopted by premier health and fitness Dygert; Brad Riddell; and numerous TAGS: Fitness Tech, Performance Data providers, personal trainers, and cycling football teams. Wattbike also announced a Analytics studios, Wattbike provides riders with an partnership Intelligent Cycling in 2020, to unrivalled 1000+ metrics. bring smart training into the gym.

2020 ARMOR ELECTRONIC SCORING VEST FOR MARTIAL ARTS; BRINGING STREET FIGHTER TO REAL LIFE

HEAD OFFICE: Toronto, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 2020 Armor is a company that develops We launched a worlds first concept called ESTABLISHED: 2016 martial art scoring equipment and software, “In Game Reality” where we transport WEBSITE: 2020armor.com with vision to be the standard of impact players into a video game. We are releasing EMAIL: [email protected] measurement and the official scoring system of a head gear and also just launched the LIVE KEY CLIENTS: Taekwondo Canada, World the Olympics. The company’s flagship product mode where we record your training and Rank #1 Yvette Yong - Team Canada, Olympian tracks impacts through a vest, showing the overlay real metrics on top of it. Please see Stephen Lambdin - Team USA, Largest martial score on the vest like scoring from video our YouTube channel for demonstrations! art clubs in the world, Jaouad Achab - Olympic games. The Founders are former professional Gold Medalist martial art players, investors include LeAD RELEVANT SPORTS: Martial Arts Sports and customers include the largest TAGS: Fitness Tech, Performance Data martial art clubs in the world. Analytics, VR (Virtual Reality) / AR (Augmented Reality)

16 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

AIROFIT FIRST DATA-DRIVEN RESPIRATORY TRAINING SYSTEM

HEAD OFFICE: Copenhagen, Denmark SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Airofit is the world’s first data-driven Airofit is currently working on an ESTABLISHED: 2016 respiratory training system. Spending 5 Expert module that will allow coaches, WEBSITE: airofit.com minutes, 2x a day will significantly improve physiotherapists, and other experts to have EMAIL: [email protected] breathing muscle strength, physical a full overview of their athlete’s training KEY CLIENTS: Frederik Aegidius performance and well-being. Airofit does not progress, stats, and compliance. Airofit RELEVANT SPORTS: Applicable across all interfere with any ongoing training protocols. was originally designed to be a medical sports Airofit measures your respiratory strength and aid for those who suffer from asthma and TAGS: Fitness Tech, Health / Med Tech, vital capacity, tailors all future training to your COPD, so we are currently working on Wearables / Smart Devices abilities, age, size, and sex. Airofit’s training entering the market as an approved and programs and sessions have been designed certified medical device for respiratory and developed by world’s leading breathing illnesses. experts.

ATHLETE INTELLIGENCE HEAD IMPACT MONITORING & PERFORMANCE TRACKING SOLUTIONS

HEAD OFFICE: Kirkland, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Athlete Intelligence specializes in head- Constant company growth and new ESTABLISHED: 2015 impact monitoring and performance tracking features. The latest device will incorporate WEBSITE: athleteintelligence.com solutions, providing actionable data. Athlete a helmet temperature module and GPS EMAIL: [email protected] Intelligence devices can help teams track the player tracker. The temperature module KEY CLIENTS: University of Washington, location, count, and severity of each head- will allow us to notify an Athletic Trainer Marshall University, Virginia Tech, Central impact sustained during games and practice. or Coach if an athlete is entering into a Washington University Data is relayed in real-time or post-event concerning high temperature heat zone. RELEVANT SPORTS: Applicable across all through automated reports and an analytics The GPS Player tracker will allow us to sports dashboard. From this, identification of training provide performance based analytics on TAGS: GPS Tracking, Performance Data opportunities arises such as technique work athletes. Analytics, Wearables / Smart Devices and where to manage head-impact exposure.

17 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

BALLJAMES AUTONOMOUS OPTICAL FOOTBALL TRACKING

HEAD OFFICE: Enschede, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 BallJames is a data delivery company, Many exciting new features are planned in ESTABLISHED: 2015 converting video into tracking data covering the upcoming year. Some examples: More WEBSITE: balljames.com players football matches 25 times per second. granularity options in data we provide to EMAIL: [email protected] Used by clubs and academies for performance our customers, adding 3D pose data as well KEY CLIENTS: N/A and tactical analyses, and media companies as several event types. Adding more input RELEVANT SPORTS: Soccer in fan applications. The solution is highly video sources to our SMART proposition. TAGS: AI (Artificial Intelligence), Computer scalable, cloud-based, fully autonomous and Integration with more video and data Vision, Video Analytics built on the latest research in deep learning analysis platforms. and computer vision. Product lines are PRO; real-time 3D data from proprietary cameras and SMARTl 2D data from static high- resolution analyst feeds.

COACHMEPLUS HELPING COACHES AND ATHLETES WORK TO ACHIEVE THEIR PERFORMANCE GOALS.

HEAD OFFICE: Buffalo, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 We passionately believe that the whole is CoachMePlus won’t necessarily reduce ESTABLISHED: 2012 better than the sum of its parts. As such, CM+ the number of hours that you work, but it WEBSITE: coachmeplus.com exists to help coaches and fitness experts can improve the quality of those hours. EMAIL: [email protected] favorably effect the performance of their We’re constantly working on expanding our KEY CLIENTS: Chicago Bulls, Buffalo Bills, athletes, in turn increasing the productivity functionality, improving our feature set and Chicago White Sox, Department of Defence and talent of the “parts” of their organization. working with our industry partners to bring RELEVANT SPORTS: Applicable across all Our services are built for champions by genuine solutions to their needs. sports strength coaches, personal trainers and TAGS: Athlete Management System, Data sports scientists, offering a a full workout app Analysis and data analysis suite. We work with teams includng the Chicago Bulls and White Sox.

CONTEMPLAS VIDEO ANALYSIS (2D & 3D) IN HIGH PERFORMANCE SPORTS

HEAD OFFICE: Kempten, Germany SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 CONTEMPLAS provides individual solutions CONTEMPLAS just released its new ESTABLISHED: 2005 in 2D and 3D analysis in combination with technology MARKERLESS TRACKING WEBSITE: contemplas.com external devices (force plate, EMG, pressure based on artificial intelligence, available EMAIL: [email protected] plates, OptoGait, accelerometers) and for 2D and 3D analysis in any kind of sports KEY CLIENTS: FC Bayern Munchen, Bundesliga application & artificial intelligence. Customers and movements.Save valuable time and - Soccer, Nano M, Dubai, Raiders, come from the areas of high performance resources by skipping the step of complex NFL - Football, Olympic Training Centre, Berlin sports, universities, clinics and rehabilitation marker clicking. Get your results directly RELEVANT SPORTS: Applicable across all facilities all over the world. The team of sports after your recordings by the simple and sports scientists provides comprehensive advice on long-desired workflow: START - STOP - TAGS: AI (Artificial Intelligence), Performance the practical use of sports data. REPORT! Data Analytics, Video Analytics

18 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

EQUILAB ELEVATES THE EQUESTRIAN LIFE

HEAD OFFICE: Gothenburg, SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Today Equilab is the world’s leading equestrian In 2021 we will remain focused on our ESTABLISHED: 2016 app with a community of over 500,000. mission to make equestrian sport and WEBSITE: equilab.horse Our core value is a way for equestrians to lifestyle even more enjoyable for riders all EMAIL: [email protected] automatically log rides and keep track of over the world. KEY CLIENTS: Pavo, Agria, Casio, Apple, multiple horses. With the app you can track Google GPS values such as speed and distance RELEVANT SPORTS: Equestrian together with advanced equestrian specifics TAGS: AI (Artificial Intelligence), AMS (Athlete such as gait and turns distribution. You can Management System), Fitness Tech also use safety tracking to share your location, organize your riding life with a specialized equestrian calendar and share your rides with friends.

EUPHORIA ATHLETE MANAGEMENT SYSTEM PROVIDER

HEAD OFFICE: Tokyo, Japan SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Founded in 2008 and a trusted partner of many Even though Tokyo 2020 is postponed ESTABLISHED: 2008 sports teams in Japan from youth academies to to 2021, our software is used by over 20 WEBSITE: eu-phoria.jp professional and national teams. We have been Japanese national teams tosupporting their EMAIL: [email protected] providing the sports science service via our athletic endeavors, especially for female KEY CLIENTS: JRFU Athlete Management System, One Tap Sports. athletes. Also, because many have realized RELEVANT SPORTS: Applicable across all the importance of their own wellnesses sports and well-being, we have increased clients TAGS: AMS (Athlete Management System), during the pandemic. Health / Med Tech

FORM SMART SWIM GOGGLES

HEAD OFFICE: Vancouver, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 In August ‘19, FORM launched their FORM In Summer ‘20 FORM is launching its Open ESTABLISHED: 2016 Smart Swim Goggles with a built-in display. Water swim features for their FORM Smart WEBSITE: formswim.com These track you while you swim, showing Swim Goggles in partnership with Garmin EMAIL: [email protected] swimmers performance metrics in real time and Apple. Swimmers will be able to access KEY CLIENTS: Lionel Sanders, Sarah Crowley, like split times, stroke rate/count, pace, Open Water GPS metrics such as real-time Brent Hayden distance, calories, and even heart rate. Since distance and pace, as well as see their live RELEVANT SPORTS: Swimming launching, we have established partnerships heart rate while swimming in the ocean, TAGS: Fitness Tech, VR (Virtual Reality) / with Olympic medalists and pro triathletes, and lakes, and rivers.. AR (Augmented Reality), Wearables / Smart have a created a worldwide swim community Devices that now #swimwithform. We see the value of seeing swim metrics at the moment the data is most relevant.

19 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

GOLEE DIGITALIZATION IN SPORTS

HEAD OFFICE: Milano, SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Golee aims to digitize sports by offering We strive to organize everything remotely ESTABLISHED: 2018 services capable of improving management in a more streamlined way of tracking WEBSITE: golee.it efficiency and stakeholder organization, deadlines and automating processes. EMAIL: [email protected] from amateur clubs to coaches. The Golee Agreement with federations solidifies KEY CLIENTS: Atalanta, Monza, Como, Lecco, platform is unique to extent to which we are our advantage as Golee is the only Vis Pesaro able to digitize operations; from financial, communication tool between ASD, SSD and RELEVANT SPORTS: Soccer administrative, sports and social. With the the federation - resulting in widespread TAGS: Marketplace, News / Content, Sports back-end developed in microservices, you will platform use. Competitive advantage Officiating Tech be able to expose the API in order to facilitate comes not only from the highly innovative integration with other products present in the platform that allows you to store in data market. in a streamlined way but also from the founder team and potential network.

GRINTAFY FOOTBALL AMATEURS SOCIAL PLATFORM & TECHNOLOGIES

HEAD OFFICE: Jeddah, Saudi Arabia SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Grintafy combines football and technology Grintafy has successfully sealed a 7-figure ESTABLISHED: 2018 to create opportunities for those who dream investment by Aramco Wa’ed to contribute WEBSITE: grintafy.com to play professionally. Grintafy displays more to the football community. We EMAIL: [email protected] the player’s football profile on the palm of plan to utilize this to educate players on KEY CLIENTS: Al Wehda Football Club, Jeddah the biggest scouts and clubs by providing how to reach the top and invest in our Pro Football Academy, Ensan Academy connections, exposure, and the platform technological projects. An upcoming RELEVANT SPORTS: Soccer to make your football dreams come true. In project is GrintaLive, a fully integrated TAGS: Athlete Empowerment / Promotion, Grintafy we are providing a specialized football system that will add live streaming to Grassroots / Youth, Performance Data community by bringing all footballers, scouts, amateur football to allow more audience Analytics and clubs, together. We are eagerly driven to exposure. achieve our motto - “All Eyes on You”.

HIDRATE SMART WATER BOTTLE TECHNOLOGY

HEAD OFFICE: Minneapolis, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 The HidrateSpark smart water bottle tracks Hidrate Health Team Monitoring - a group ESTABLISHED: 2015 your water intake and lights up to remind you monitoring platform for performance WEBSITE: hidratespark.com to drink through our free Hidrate App powered hydration and behavior modification. Begin EMAIL: [email protected] by Bluetooth. Choose from three glow modes working out in a well-hydrated state, KEY CLIENTS: University of Arkansas for extra motivation every day. Throughout ,aintain hydration throughout practice RELEVANT SPORTS: Soccer each day a personalized hydration goal is and training followed with a reminder to TAGS: AI (Artificial Intelligence), Fitness Tech, calculated based on your body and activity replenish fluids lost post-practice. Wearables / Smart Devices level. The sensor inside the bottle records how many ounces or millimeters you drink and then records it via the app on your smartphone.

20 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

HITIQ HEAD IMPACT TECHNOLOGY

HEAD OFFICE: Melbourne, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 hitIQ is an Australian company that With the return of elite sports, hitIQ ESTABLISHED: 2015 manufactures technologies to assist in the will deploy hundreds of mouthguards WEBSITE: hitiq.com detection of sports related brain injuries. hitIQ across world sport. hitIQ technology is EMAIL: [email protected] has developed the Nexus A9 Mouthguard, currently being trialled in professional KEY CLIENTS: AFL, NRL, University of South a custom fit smart mouthguard to measure combat sports with a goal to broadcast Carolina, University of Nevada, Brigham Young athlete head kinematics. Currently being used data, providing audience sinsights and University in the Australian Football League, the National new narratives for commentators. hitIQ RELEVANT SPORTS: Applicable across all Rugby League and US Collegiate Football, the is partnering with Atavus in tackling sports technology allows industry stakeholders to performance analytic leading to tailored TAGS: AMS (Athlete Management System), make more informed decisions in regards to defensive programs that maximise player Health / Med Tech, Wearables / Smart Devices athlete welfare through the use of objective safety. data.

ICAROS EXERGAMING AND VIRTUAL REALITY

HEAD OFFICE: Munich, Germany SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 ICAROS fuses health-science and gaming ICAROS professional systems are installed ESTABLISHED: 2015 technology to enhance body and mind in fitness and rehabilitation facilities, WEBSITE: icaros.com performance. Our vision is to provide the most hotels and entertainment venues around EMAIL: [email protected] motivating and health-promoting training the globe. In 2018, we launched the KEY CLIENTS: RedBull, BMW, Lanserhof, experiences to combat sedentary lifestyles. consumer model ICAROS Home, and CocaCola, Airbus, Lufthansa, Telekom Our interdisciplinary team includes sports ICARACE, the global online multiplayer RELEVANT SPORTS: Action Extreme scientists, software developers, engineers platform for Virtual Reality E-Sports. The TAGS: Fitness Tech, Health / Med Tech, VR and industrial designers, aiming for the ICAROS Cloud is the innovative, inflatable (Virtual Reality) / AR (Augmented Reality) most effective and entertaining workout and digitally connected training device, experiences. We make you fly! designed to provide full-body workouts at home, boutique studios and for group workouts at the gym for all.

21 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

IMEASUREU LOWER LIMB LOAD MONITORING

HEAD OFFICE: , United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Remove the guesswork from an injured IMeasureU has a new flagship metric, ESTABLISHED: 2013 athlete’s return-to-play journey with IMU Step. Impact Load - a simple, easy to use metric WEBSITE: imeasureu.com IMU Step is a lower limb load monitoring tool that can be used to comparee outcomes EMAIL: [email protected] that delivers external & internal workload between limbs, drills, activities, sessions, KEY CLIENTS: NBA, NFL, MLB, Texas Tech metrics for practitioners and athletes. It and athletes. This metric can quickly Basketball, Australian Institute of Sport enables precise, actionable insights captured categorize a session as hard or light, and RELEVANT SPORTS: Applicable across all via small, ankle-worn, high-frequency sensors whether the athlete loading symmetrically sports supported with beautiful mobile and desktop or not. IMU has also released the ability TAGS: Health / Med Tech, Performance Data apps. Capture data at the source of your to monitor lower limb impacts in real- Analytics, Wearables / Smart Devices athlete’s load to make better decisions and time, ideal for rehab sessions and understand exactly how they are responding enabling practitioners to make immediate to training. interventions when their athletes need it.

INMOTIO ULTIMATE SPORTS PERFORMANCE ANALYSIS WITH LPM TECHNOLOGY

HEAD OFFICE: Zeist, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 The Inmotio system is applied to professional The system is based on state-of-the-art ESTABLISHED: 2005 sports for tactical and physical performance RFID-technology. The IMO client is used WEBSITE: inmotio.eu monitoring. Based on real time precise for the recording of the session when the EMAIL: [email protected] position and heart rate data, player and team LPM system is in use. All features of the KEY CLIENTS: KNVB (Dutch FA), AFC Ajax, PSV performance is measured and stored. The IMO client are related to the capturing Eindhoven, Red Bull Salzburg (Football & Ice Inmotio system AI has been used by top-tier of the data from sessions, organized by Hockey), University of Vienna sports institutes and clubs across the premier exercises and parts and including markers. RELEVANT SPORTS: Applicable across all European soccer leagues, BASPO (multiple All athletes are recorded and (filter) sports indoor sports including hockey and outdoor settings are stored to ensure consistent, TAGS: GPS Tracking, Performance Data sports) with further adoption in handball, reliable and accurate data. The analysis Analytics, Wearables / Smart Devices speed skating, and skiing. can be performed in real-time, using the client software or the IMO Tablet.

JOHAN SPORTS GUIDING TEAMS BY IMPROVING SPORTS PERFORMANCE AND PREVENTING INJURIES.

HEAD OFFICE: Delft, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 We serve a wide variety of sports teams JOHAN serves ambitious field sport teams, ESTABLISHED: 2014 with a clear company focus on making GPS both coaches, trainers, players and club WEBSITE: johansports.com technology affordable and easy to use for management. We focus on teams with a EMAIL: [email protected] sports teams on all levels. Most clubs can’t medium to small staff, which generally KEY CLIENTS: , JNHB afford or don’t have the knowhow to work with have little to none scientific staff like data RELEVANT SPORTS: Applicable across all a GPS Tracking System. That’s why JOHAN analysts and sportsscientists. Although sports guides all teams with in-house Sports Science we provide all the raw data and statistics, TAGS: GPS Tracking, Performance Data service and makes it accessible from Elite to most of our users need the relevant context Analytics Amateur teams! Now working for more than of this data such that they can put it into 110+ teams across the world and active in practice. This way complex science and more than 24 countries worldwide. technology becomes available to every type and level of trainer.

22 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

JUST FOOTBALL GAMIFICATION OF SOCCER

HEAD OFFICE: Stockholm, Sweden SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Just Football connects real football challenges This year we have further developed our ESTABLISHED: 2016 to a digital career - players strive to climb AI/AR technology - with new unique game WEBSITE: justfootball.app leaderboards, unlock achievements, and show modes and challenges in the apps. We will EMAIL: [email protected] off their best skills. With our AR/AI technology enter new markets in Europe by partnering KEY CLIENTS: Unisport, InterSport, Stadium, we track the speed and accuracy of shots while with major football clubs, with Celtic and Cruyff Foundation, DGI adding visual effects to open up opportunities Hannover 96 showing interest. We are RELEVANT SPORTS: Soccer for brands and clubs to reach young audiences about to partner with a club in Arizona that TAGS: AI (Artificial Intelligence), Health / Med in an innovative way, creating a healthy will help us grow in the US. It is exciting Tech, VR (Virtual Reality) / AR (Augmented balance between physical activity and digital for us to work with brands and clubs that Reality) consumption. Our users often describe it as share our values of getting young people PokemonGo for football or real-life Fifa. more physically active through innovative gaming.

KINETIC PERFORMANCE VELOCITY BASED TRAINING

HEAD OFFICE: Canberra, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 For more than 15 years GymAware has been In late 2019 we launched the world’s ESTABLISHED: 2002 trusted by World Champions, Olympians, Pro first laser based barbell sensor, FLEX - WEBSITE: kinetic.com.au Athletes and those who prepare them. The wireless, highly accurate and affordable. EMAIL: [email protected] GymAware PowerTool is the gold standard Individuals get precision and performance KEY CLIENTS: Milwaukee Bucks, Boston Red in velocity based training in elite team previously restricted to the elite. FLEX Sox, Los Angeles Rams, Golden State Warriors, environments. Our latest product, FLEX, measures barbell velocity, power, range of Anaheim Ducks is perfectly suited to individual training motion, bar path and bar movement. Our RELEVANT SPORTS: Applicable across all scenarios. Our company pursues innovation proprietary lift intelligence captures every sports fuelled by genuine passion and is in-tune to rep and recognises movement patterns TAGS: Fitness Tech, Performance Data the demands of the strength and conditioning with real-time performance feedback on Analytics world. We are athletes. We understand the the FLEXStronger app. Optimised for self or problems. We deliver real solutions. remotely coached athletes and players.

KITMAN LABS USING ARTIFICIAL INTELLIGENCE TO INCREASE ATHLETE PERFORMANCE & HEALTH

HEAD OFFICE: Dublin, Ireland SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Driven by a mission is to enable winning by Your performance solution should be as ESTABLISHED: 2012 increasing player availability through injury unique as you are. We take the time to WEBSITE: kitmanlabs.com reduction. We believe that winning has as understand everything about you – your EMAIL: [email protected] much to do with science as it does with desire. goals, your challenges, your philosophy, KEY CLIENTS: LA Galaxy, Saracens, Buffalo By accurately capturing relevant athlete data your data. From there, we deliver a Bills, Chicago Cubs and applying algorithms grounded in scientific Bespoke High Performance Model that RELEVANT SPORTS: Applicable across all research, Kitman’s products and services fits your team’s style and puts you on the sports provide actionable insights Kitman Labs fastest path to success. TAGS: AI (Artificial Intelligence), Fitness Tech, serves the elite athlete marketplace providing Performance Data Analytics accurate, marker-less motion capture and delivering real-time alerts.

23 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

KOROYD THE ULTIMATE DAMAGE CONTROL SYSTEM

HEAD OFFICE: Monaco, Monaco SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Koroyd is dedicated to creating better Our mission is to redefine safety standards ESTABLISHED: 2010 products. Advanced breathability and cooling. and evolve impact protection technology WEBSITE: koroyd.com Ultralight feel and exceptional styling. But with the aim of reducing the chance of EMAIL: [email protected] above all, products that protect you better. suffering a life-affecting injury. KEY CLIENTS: Smith, Endura, Alpina, Head, Nitro RELEVANT SPORTS: Action Extreme TAGS: Fitness Tech, Protection / Concussion

KYMIRA SMART GARMENTS FOR BIOMONITORING AND CAREER ENHANCEMENT

HEAD OFFICE: Reading, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 KYMIRA produce smart textiles and garments Our portfolio is rapidly expanding - trusted ESTABLISHED: 2013 that enhance performance and recovery at by teams and athletes in the EPL, World WEBSITE: kymira.co.uk a biological level, enabling biomonitoring to Rugby, NFL, NBA, MLS, NCAA and Olympic EMAIL: [email protected] empower staff and athletes to maximise their organisations. KYMIRA are on the brink of KEY CLIENTS: University of Texas, European performance while reducing injury risk. Our releasing a universal production technique Space Agency, 2x Top 3 World Rugby Teams, products are used globally by Olympians, to embed electronics into garments, and Teams throughout the EPL World Champions and Weekend Warriors a host of resulting products. These will RELEVANT SPORTS: Applicable across all alike. Our infrared apparel range features enable wireless monitoring of key sporting sports performance, recovery and travel products. and medical biometrics from anywhere TAGS: Health / Med Tech, Performance Data New products include EC(K)G smart shirts, in the world. Our software enables Analytics, Wearables / Smart Devices IMU smart outfits and a host of other sensory contextualised insights or for data to be technologies. exported into existing infrastructures.

MAXONE VIRTUAL COACHING FOR EVERY ATHLETE

HEAD OFFICE: Grand Rapids, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 MaxOne.ai is the market leader in Virtual Since the global pandemic has hit, the ESTABLISHED: 2016 Coaching with a focus on the $20B youth and future of virtual coaching is being adopted WEBSITE: maxone.ai amateur sports industry. We currently have at an incredibly fast pace. We are in the EMAIL: [email protected] two product lines: A Virtual Coaching Platform process of launching channel partnerships KEY CLIENTS: CoachUp, PGC Basketball, True (VCP) in high demand as coaches are adopting globally and anticipate over a 10x growth in Lacrosse and leveraging digital tools at a very fast pace. our business over the next 6 months. RELEVANT SPORTS: Applicable across all MaxOne has recently engaged with channel sports partnerships that could grow their market TAGS: AI (Artificial Intelligence), AMS (Athlete share to over 80% in the next 6 months. Next, Management System), Performance Data SmartCoach uses AI and Computer Vision to Analytics automatically coach youth athletes in their sport.

24 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

MX3 DIAGNOSTICS RAPID HYDRATION MONITORING FOR OPTIMAL PERFORMANCE

HEAD OFFICE: Austin, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 MX3 was founded to make it easier for people MX3 continues to develop and integrate ESTABLISHED: 2017 to measure and manage their personal rapid testing for biomarkers related to WEBSITE: mx3diagnostics.com health. Our global team includes engineers, sports, performance, health and wellbeing. EMAIL: [email protected] medical professionals, researchers, and Our first product is our revolutionary KEY CLIENTS: Carlton Football Club, Sweden professional athletes. Our relevant expertise hydration testing system that utilizes National Football Team, US Air Force, UCLA includes electrochemistry, biomedicine, salivary osmolarity (SOSM) and sweat Bruins, St. Louis Cardinals microfluidics, product engineering and design, sodium assessment to allow users to RELEVANT SPORTS: Applicable across all signal processing, and machine learning. monitor hydration status and develop sports This breadth of experience makes it possible personalized rehydration strategies. TAGS: Fitness Tech for MX3 to deliver new products that can Currently partnered with Ironman Oceania transform rapid diagnostics for fitness and and pro sports teams, military and large overall health. mining companies.

MYONTEC SMART CLOTHING BASED SOLUTION TO MEASURE ATHLETES’ MUSCLE ACTIVATION

HEAD OFFICE: Kuopio, Finland SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Myontec is a muscle activation analytics Myontec Mbody can be used in improving ESTABLISHED: 2008 company manufacturing smart clothes athletic performance, problem detection, WEBSITE: myontec.com embedded with muscle activation return-to-play, rehabilitation and recovery EMAIL: [email protected] (electromyography, EMG) sensors with data monitoring. With muscle level data we KEY CLIENTS: FIFA, Hertha BSC Berlin, analytics. Mbody Smart Shorts (2014) focused are able to provide highly accurate and Colo-Colo, CCC cycling team, Spanish Cycling on pro sport and research. Our main segments individual fatigue threshold, biofeedback, Association are team and endurance sports, S&C and sport recovery, activation order analysis and RELEVANT SPORTS: Applicable across all science. ErgoAnalysis (2019) is our solution for stride analysis. We have API for GPS sports ergonomics and human factors professionals. tracking vendors enabling to monitor TAGS: Fitness Tech, Health / Med Tech, We hold 4 patents, scientifically proven by ~ 60 internal load together with external (GPS) Wearables / Smart Devices articles and our products are used by the sport load. Myontec technology can be licensed industry globally. as well.

25 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

NAVATICS TECHNOLOGY UNDERWATER DRONE TECHNOLOGIES

HEAD OFFICE: , SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 An underwater drone was created to enhance We expecting accessories to enhance ESTABLISHED: 2017 underwater observation, MITO can relay real- MITOs performance and the user WEBSITE: navatics.com time information to the users on the surface. experience. Navatics App is developing a EMAIL: [email protected] Appealing to fishermen who want to locate GPS locating function and an intelligent KEY CLIENTS: HK custom, US wildlife and their catch and boaters who want to explore dive log, aiming to keep records of dive services the underwater ecosystem. Companies can locations for the safety in locating the RELEVANT SPORTS: Applicable across all use MITO to inspect their underwater assets drone and the user. This summer, we are sports without needing a dive team. The Navatics going to partnering with the Guardian, TAGS: Drones app assists underwater explorations as the engaging an underwater exploration. In only drone app that eliminates color deviation the future, we want to look into industrial in underwater videos for those who love drones; going deeper, faster, with underwater images. application for professional work.

NEUROPEAK PRO BRAIN AND LIFESTYLE TRAINING FOR PEAK PERFORMANCE

HEAD OFFICE: Grand Rapids, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Neuropeak Pro optimizes human performance. In addition to our fully remote training ESTABLISHED: 2004 This means more wins for a team, higher program, we offer in-person evaluations, WEBSITE: neuropeakpro.com productivity for a business, or increased meetings with brain coaches, as well as full EMAIL: [email protected] recovery, focus, and creativity for an individual. brainroom training facilities, depending KEY CLIENTS: Bryson Dechambeau, Kirk We work to promote balance within the on your unique need. Furthermore, we’re Cousins, Tucker West, NFL teams autonomic nervous system. Utilizing a range expanding into the corporate wellness RELEVANT SPORTS: Applicable across all of interventions including heart rate variability sector with a mobile app currently being sports and neurofeedback training, Neuropeak Pro developed. TAGS: Athlete Empowerment / Promotion, is able to develop training programs that help Fitness Tech, Wearables / Smart Devices individuals reach their full potential.

NEUROVINE.AI AI DRIVEN CONCUSSION RECOVERY SOLUTIONS

HEAD OFFICE: Ottawa, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Neurovine is digitally transforming brain Neurovine is developing a deep-learning ESTABLISHED: 2019 health in the sports world. The first product approach to brain health. This technology WEBSITE: neurovine.ai to be released combines data from the brain is opening the door to many tools that will EMAIL: [email protected] with advanced machine learning techniques change the way concussions are diagnosed KEY CLIENTS: Carleton Raven’s Varsity to create real-time feedback to optimize the and the way that athletes heal. Athletes concussion recovery process, making the RELEVANT SPORTS: Applicable across all invisible nature of concussion visible and sports measurable to athletes and clinicians. With TAGS: AI (Artificial Intelligence), Health / Med real-time feedback, this technology allows Tech, Wearables / Smart Devices athletes to push themselves physically and mentally and warns them when they are working too hard.

26 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

PHYSIOLAB TARGETED CRYOTHERAPY TECHNOLOGIES

HEAD OFFICE: , United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 PHYSIOLAB is a medical devices manufacturer Following years of working with some ESTABLISHED: 2012 headquartered in Milton Keynes who produce of the top sporting organisations in the WEBSITE: physiolab.com cryo-pneumatic devices that naturally and UK, we are proud to supply Team GB EMAIL: [email protected] effectively reduce pain and swelling in post- with our products ahead of the Tokyo KEY CLIENTS: British Olympic Association, surgical, acute injury and chronic pain cases. 2021 Olympics. In addition to this, we are English Institute of Sport, Manchester United, We have a single product on the market, in the process of working with leading Isokinetic London the S1 Portable, which has been developed UK orthopaedic surgeons and groups RELEVANT SPORTS: Applicable across all to incorporate unique selling points that to produce a series of clinical studies, sports resonate with key audiences in elite sports, examining the impact of PHYSIOLAB on TAGS: Health / Med Tech orthopaedics and physiotherapy. patient pain scores and AVLOS (Average Length Of Stay).

PKRS.AI AI DRIVEN COACHING APP FOR ATHLETES

HEAD OFFICE: Los Angeles, United States SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 PKRS.AI is the future of personal coaching, As we expand we believe that our approach ESTABLISHED: 2018 providing custom and daily adapted training, and technology is also perfectly suited to WEBSITE: pkrs.ai recovery and nutrition. Built with Olympic the mass market of fitness enthusiasts EMAIL: [email protected] Gold medalists, world champions and their and envision a day when the app will be KEY CLIENTS: IRONMAN, Jan Frodeno (4-time teams, PKRS.AI delivers the most scientifically free to everybody - elevating the quality of World Champion), Leanda Cave (4- sound and progressive coaching. Myra, our human existence across our planet. We are time World Triathlon Champion), Haute Route AI, analyses, updates and adapts the daily building the new human race and driving RELEVANT SPORTS: Applicable across all masterplan so that users get the optimal global solutions for a better world. We are sports training, supported by a team of certified partnered with IRONMAN in the Triathlon TAGS: AI (Artificial Intelligence), Fitness Tech, human coaches. We are currently focused on community and Haute Route, who offer Health / Med Tech the endurance markets of Triathlon, Cycling peak cycling experiences through their and Running. global events.

REZZIL COGNITIVE PERFORMANCE PLATFORM FOR ATHLETES

HEAD OFFICE: Manchester, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Rezzil is a unique contextual cognitive The Rezzil platform is the world’s leading ESTABLISHED: 2018 performance platform that measures player sports VR technology, with unrivalled WEBSITE: rezzil.com capabilities, helping develop the traits seen levels of immersion and the widest range of EMAIL: [email protected] in the world’s best players. Rezzil uses a applications in the market. Rezzil Analysis KEY CLIENTS: Manchester City, Liverpool, drills to simulate extreme game pressure will soon be available on all platforms as a Manchester United, Philadephia Union, Club and elicit responses appropriate to the way to gain greater game insights without America type of characteristics seen in elite players. the need for bulky equipment. In Q4 2020 RELEVANT SPORTS: Soccer Rezzil is also a unique rehabilitation tool, Rezzil will expand it’s offering into sports TAGS: Computer Vision, Fitness Tech, VR mitigating the effects of long-term injuries on other than soccer, including services for (Virtual Reality) / AR (Augmented Reality) neuroplasticity; players can train in game style basketball, tennis and NFL. environments with zero impact and a tailored load level.

27 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

ROCKDAISY THE LEADER IN CUSTOMER FACING AND SQL REPORTING

HEAD OFFICE: New York, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Create, deploy, and manage mobile and We at RockDaisy have worked with some of ESTABLISHED: 2014 browser-based reports on-premise or in the most recognizable brands in the world, WEBSITE: rockdaisy.com the cloud with a range of ready-to-use including the Nat Geo, Cognosante Health, EMAIL: [email protected] tools and services that RockDaisy provides. the NFL, NHL and the NBA. Come see what KEY CLIENTS: NFL, National Geographic, NGL, RockDaisy transforms disparate data sets we can do for your business. Cognosante into clear, interactive report visualizations. RELEVANT SPORTS: Applicable across all Powerful enough for SQL developers to create sports data experiences. Straightforward enough TAGS: Data Analysis and Reporting for executives and managers with no IT background to view and manage reports.

SABEL LABS ENABLING TECHNOLOGIES FOR SPORTS AND HEALTH

HEAD OFFICE: Darwin, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 SABEL Labs is an internationally distributed Recently we have partnered with ESTABLISHED: 2014 enterprise and research consultancy group Charles Darwin University and the NT WEBSITE: sabellabs.com currently headquartered at Charles Darwin Department to create STEMfit. STEMfit EMAIL: [email protected] University. We have over a decade of combines physical activity with wearable KEY CLIENTS: Charles Darwin University, experience in developing sports technologies technologies to create a fun learning NT Department of Education, Ergon Energy, - particularly wearables. Our technologies are experience in schools that meets national National Science Week used to enhance sports performance, conduct curriculum learning objectives. Our RELEVANT SPORTS: Applicable across all collaborative cross disciplinary research and program starts with running, jumping and sports as B2B consultancy for product and business throwing in the playground, before heading TAGS: Fitness Tech, GPS Tracking, Wearables / development. We also offer SABEL Sense and to the classroom to find out how our bodies Smart Devices tools for those wanting to dip their toe into move and how they might compare with wearables. your favourite athlete.

SENSORIA SMART TRAINING APPAREL POWERED BY YOUR REAL-TIME PERSONAL TRAINER

HEAD OFFICE: Redmond, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 The Garment is the Computer. We are leading Sensoria Core is our revolutionary platform ESTABLISHED: 2011 developers of the ‘Internet of Me’ wearables that can IoT enable any smart garments WEBSITE: sensoriafitness.com and AI software solutions to improve people’s and footwear, allowing you to measure EMAIL: [email protected] lives. Our smart sock v2.0 have 3 proprietary performance with extreme precision. It is KEY CLIENTS: N/A textile pressure sensors which, when coupled the only non-mission specific device with RELEVANT SPORTS: Running with our Sensoria Core microelectronics, mission-specific adapter. It can connect up TAGS: AI (Artificial Intelligence), Fitness Tech, informs how far, fast and wellyou run. Our to 8 sensors natively out-of-the-box. It has Wearables / Smart Devices Sensoria Run v2.0 iOS app features Mara, our a 9-axis IMU (accelerometer, gyroscope AI coach, providing feedback on foot landing, and magnetometer). Our Sensoria cadence, CGT, impact score in real time. Developer Kit (SDK) enables brands and developers to build solutions that leverage our platform and improve their products.

28 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

SINA VOETBALLAB TESTING AND REHAB CENTRE FOR SPORT PERFORMANCE

HEAD OFFICE: , Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 With over 20 years of experience, SINA The main product of SINA Voetballab ESTABLISHED: 2015 Voetballab is a multi-discipline organisation is SIMUST, a multi-dimensional soccer WEBSITE: voetballab.com, SIMUST.com where health and performance experts work testing and training system. SIMUST has EMAIL: [email protected] together to be sure that athletes are able to been designed and developed to determine KEY CLIENTS: FFIRI, The Dutch Soccer maximise performance. real-time correlation between the Academy physical, psychological, neuromuscular RELEVANT SPORTS: Soccer and cognitive changes during a soccer TAGS: Health / Med Tech, Performance Data match simulation. Once you enter the Analytics SIMUST arena, nothing will remain unseen or unnoticed. SIMUST challenges your brains processing limits, becoming a faster, more agile and smart machine.

SOCCERLAB FOOTBALL INTELLIGENCE PLATFORM LINKING ALL DEPARTMENTS

HEAD OFFICE: Hasselt, SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 SoccerLAB is a secure club management We provide one platform that can be ESTABLISHED: 2004 application that allows you to centralize, used across the entire club and by all WEBSITE: soccerlab.com analyze and visualize all internal and external management, coaching staff, medical EMAIL: [email protected] data related to players, teams, games and staff, scouting, administration. A KEY CLIENTS: PSG, AZ , Parma Calcio, training sessions in order to develop better secure platform, every club has its own PSV Eindhoven, FC Bruges, Rapid Wien, players: To collect data from different environment that can be installed at the Shakthar Donetsk, LA Galaxy sources and to centralize this data in one club or in the cloud combining publicly RELEVANT SPORTS: Soccer single environment. To visualize the data and available (Weltfussball, WyScout, InStat) TAGS: AMS (Athlete Management System), use advanced analytics to create insightful with club specific data (GPS, performance Performance Data Analytics, Video Analytics analysis. To facilitate communication and testing, scouting, video analysis). We are sharing of documents across the entire club in active in the football industry, building a secure way. experience since 2004.

29 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

SONDA SPORTS GPS PERFORMANCE MONITORING SYSTEM FOR TEAM SPORTS

HEAD OFFICE: Wrocław, Poland SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Sonda Sports was founded in 2014 by a At the end of the year we will have version ESTABLISHED: 2014 group of sports and technology enthusiasts, 2.0 of our product: nimble technology, WEBSITE: sondasports.com whose mission was to empower athletes and smart gear and new tracker. Powerful EMAIL: [email protected] their coaches to become better versions of hardware & analytical tools available for KEY CLIENTS: Lech Poznań Zagłębie Lubin, themselves. We are provider of GPS tracking every team, anywhere, on any device, for GKS Jastrzębie, Górnik Zabrze, Women’s system for team sports based in Poland. We every budget. Polish National Team in Rugby are focused on outdoor team sports; especially RELEVANT SPORTS: Applicable across all soccer, but also rugby, american football, field sports hockey. Currently we support the best football TAGS: GPS Tracking, Performance Data academies in Poland, while preparing to Analytics, Wearables / Smart Devices acquire clients around the world.

SPARTA SCIENCE THE INDUSTRY’S ONLY MACHINE LEARNING FORCE PLATE DATABASE.

HEAD OFFICE: Menlo Park, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Sparta Science is the industry’s gold standard We continue to push boundaries with our ESTABLISHED: 2007 for Force Plate Machine Learning that predicts, partners in the sports, military, industrial WEBSITE: spartascience.com improves, and validates individual and team and research fields. EMAIL: [email protected] availability. With a simple, self-serviceable KEY CLIENTS: NFL, College Sport, Medical two minute scan per person, organizations “Sparta provides actionable insight that Facilities, Militaries increase fitness levels, prevent injuries, and they can use in a way that uniquely fits into RELEVANT SPORTS: Applicable across all accurately predict team readiness using the their overarching training philosophy. The sports world’s largest machine learning force plate online platform makes the organization TAGS: AMS (Athlete Management System), database. Organizations rely on Sparta Science and dissemination of athletic information Athlete Empowerment / Promotion, Fitness for musculoskeletal injury risk evaluation, simple so all key people within the Tech team readiness and increasing physical organization are aligned.” - Forbes fitness.

STEPUP AIR PERFORMANCE TRACKING WEARABLE SOLUTION

HEAD OFFICE: Copenhagen, Denmark SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 StepUp Air is a wearable improving training We are in the process of getting ready for ESTABLISHED: 2017 efficiency up to 20% by precisely monitoring our first clinical trial with our wearables. WEBSITE: stepupair.com breathing. Combining a chest strap that We expect these to happen once the teams EMAIL: [email protected] measures breathing frequency and volume start training again in Scandinavia. We KEY CLIENTS: University of Copenhagen and heart rate with a dashboard for real-time expect to write a scientific study based on (Partnership for scientific purposes) monitoring of performances and fatigue and the data which we gather by measuring RELEVANT SPORTS: Ice Hockey a smartwatch app. StepUp Air’s algorithms players’ internal load in a completely TAGS: Health / Med Tech, Performance Data detect individual performance zones and limits different way. Analytics, Wearables / Smart Devices in real-time. Coaches get informed when athletes are over-exerting, so they can adapt their accordingly to avoid injuries or burnout.

30 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

SVEXA EXERCISE INTELLIGENCE FOR OPTIMIZED TRAINING AND PERFORMANCE

HEAD OFFICE: Menlo Park, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 An exercise intelligence company developing Our work started elite athletes, ESTABLISHED: 2018 products and algorithms to optimize creating individualized profiles to boost WEBSITE: svexa.com training, recovery, performance and improve performance. Our solutions can now EMAIL: [email protected] public health. We incorporate mutiple data be applied to anyone. Our exercise KEY CLIENTS: Olympians, Pro Soccer Clubs, streams; subjective, objective, biological, or intelligence combines analytics, human At-home fitness equipment, Swedish National physiological data, manual or via tracking and AI to enable decision aid for training teams in Swimming and Orienteering equipment/wearables. Our IP analytics and performance. We are a science driven RELEVANT SPORTS: Applicable across all provide actionable insights, while accounting company at the intersection of data, sports sports for physical and mental health status. Our and physiology. Current developments TAGS: AI (Artificial Intelligence), Fitness Tech, products provide individual profiles, daily include detection of overtraining using Performance Data Analytics readiness and optimized long-term planning a combination of metabolomics and for timing peak performance. subjective ratings, and AI-based training.

TENNISLIFE TENNIS INTELLIGENCE PLATFORM

HEAD OFFICE: Hasselt, Belgium SUMMARY WHAT’S EXCITING EMPOYEES: 51-100 TennisLife is a secure academy management We provide one platform that can be ESTABLISHED: 2011 application that allows you to centralize, used across the entire academy by WEBSITE: tennislife.online analyze and visualize all internal and external management, coaching staff, medical EMAIL: [email protected] data related to players, teams, games and staff, and administration functions. A KEY CLIENTS: KNLTB - Dutch National Tennis training sessions in order to develop better secure platform, every academy has its Federation players: To collect data from different own environment that can be installed at RELEVANT SPORTS: Tennis sources and to centralize this data in a single the club or in the cloud. A platform that TAGS: AMS (Athlete Management System), environment. To visualize the data and use combines publicly available objective Performance Data Analytics, Video Analytics advanced analytics to create insightful data and academy specific subjective analysis. To facilitate communication and data (GPS data, performance test data, sharing of documents across the entire club in video analysis). We are active in the tennis a secure way. industry since 2011.

TRACK160 AUTOMATED OPTICAL TRACKING FOR FOOTBALL

HEAD OFFICE: Tel Aviv, Israel SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Track160 is making optical tracking in football Limb tracking and Deep Learning provide ESTABLISHED: 2017 affordable and accessible. Track160 Optical us the capability of training our system on WEBSITE: track160.com Tracking System is the only solution that what football action looks like, enabling EMAIL: [email protected] generates accurate and reliable 3D positional automatic tagging of events. Analytics KEY CLIENTS: TSG Hoffenheim, FIFA, Japan data automatically from video cameras including parameters such as space control National Team, Philadelphia Union, Maccabi located in a single viewpoint. Without any and torso orientation provide an automated Tel-Aviv human operator, utilising Deep Learning video gallery, with easily accessable RELEVANT SPORTS: Soccer techniques by creating 3D skeletons and clips. The solution will reduce the manual TAGS: AI (Artificial Intelligence), Athlete virtual fingerprints, enabling player and ball tagging of matches, freeing up the team Empowerment / Promotion, Computer Vision tracking and providing accurate performance analysts to focus on the actual insights, and tactical analysis to staff. improving the players and team.

31 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

TRAINERIZE MAKING FITNESS ACCESSIBLE

HEAD OFFICE: Vancouver, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Trainerize is the fitness club software Trainerize is constantly releasing new ESTABLISHED: 2012 empowering fitness businesses worldwide features and upgrades, expanding the WEBSITE: trainerize.com to reach, engage, and motivate. Clubs and app’s already powerful capabilities EMAIL: [email protected] coaches can spark member engagement, and helping fitness businesses and KEY CLIENTS: MusclePharm, Born Fitness, build online communities, and tap into the professionals engage their clients in new Angela Hauck, Adam Collard Fitness, Dianna growing market of digital fitness enthusiasts and impactful ways. Among our most Dahlgren by combining workout/nutrition tracking, recent releases are new habit coaching RELEVANT SPORTS: Applicable across all meal planning, habit coaching, client features, integrations with Apple Health, sports communication, in-app payments. Trainerize MyFitnessPal, and Fitbit, and updates to TAGS: E-Commerce, Fitness Tech, Wearables / is the all-in-one fitness software that allows our e-commerce add-on: Trainerize Pay. Smart Devices fitness businesses to extend the experience beyond the gym.

TRITONWEAR PERSONALIZED TRAINING INSIGHTS FOR BETTER SWIMMING

HEAD OFFICE: Toronto, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 TritonWear is a sports wearable helping We’re on the cutting edge of technology, ESTABLISHED: 2015 swimmers from beginners to Olympic harnessing backgrounds in engineering, WEBSITE: tritonwear.com Champions harness the power of analytics. digital signal processing, and athletics. We EMAIL: [email protected] TritonWear combines 3 scores to help athletes have several huge projects in development, KEY CLIENTS: Swimming Australia, and coaches execute flawless Focused most notably we are expanding the Federation du Natation, Swimming Canada, Iterative Training (FIT) cycles. Focus aids metrics we provide from 13 to over 40 Penn State University, Georgia Tech University in skill development, Intensity maximizes and enabling open water support. One RELEVANT SPORTS: Swimming gains and Readiness minimizes injury risk. of TritonWear’s guiding principles is TAGS: AI (Artificial Intelligence), Performance TritonWear also provides elite physiology and allowing our customers to have an impact Data Analytics, Wearables / Smart Devices biomechanics tools to help advanced athletes on our products - your success drives our pinpoint how every minute movement in the success! water impacts their velocity.

UPLIFT LABS ANYTIME, ANYWHERE, ELITE MOVEMENT INTELLIGENCE FOR EVERYONE

HEAD OFFICE: Palo Alto, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Uplift Lab’s (Palo Alto) AI-powered software Lots under the hood and as we like to ESTABLISHED: 2017 digitizes human movement to improve athletic surprise and delight, please inquire WEBSITE: uplift.ai performance and reduce injuries using off-the- directly. EMAIL: [email protected] shelf cameras such as phones and high-speed KEY CLIENTS: 3 MLB teams, world’s largest cameras. Our proprietary and patent pending golf instruction company, 3 elite and youth technology automatically tracks and analyzes sports organizations performance in real-time without wearables RELEVANT SPORTS: Soccer geared for in-person and remote training. TAGS: AI (Artificial Intelligence), Fitness Tech, Client engagements include the world’s Performance Data Analytics largest golf instruction company, global sports athletic brands, and pro and youth sports organizations.

32 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

VKTRY GEAR THE WORLD’S FIRST CARBON FIBER PERFORMANCE INSOLE

HEAD OFFICE: Milford, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 VKTRY Gear makes the only sport insoles Athletes at 300+ pro and college teams ESTABLISHED: 2016 which are scientifically proven to help athletes are now using VKs. The improvement WEBSITE: VKTRYgear.com run faster, jump higher and reduce injuries. in performance is immediate and injury EMAIL: [email protected] Our patented VKTRY Performance Insoles are protection is now proven. Field testing KEY CLIENTS: Boston Red Sox, LSU, Cleveland proudly made in the USA from aerospace- from 2017 (263 football players at 4 Browns, University of Iowa, Harvard Mass grade carbon fiber and come in five levels different D1 universities) showed athletes General of custom flexibility based on athlete size. wearing VKs reduced foot & toe injuries RELEVANT SPORTS: Applicable across all There is no insole on the market which has the by 41% and knee & ankle injuries by 22%. sports same athletic propulsion (proven +9.3% more A clinical study by the Korey Stringer TAGS: Fitness Tech, Health / Med Tech, explosiveness) and injury protection due to Institute confirmed that VKTRY Insoles Protection / Concussion full foot length support, stability and shock improve the stability of the lower leg and absorption. increase shock absorption by +10%.

VOLT ATHLETICS AI POWERED FITNESS APP FOR INDIVIDUALS & TEAMS

HEAD OFFICE: Seattle, United States SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Volt makes delivering and tracking quality With change in the way teams and ESTABLISHED: 2011 training programs easy, letting coaches athletes are preparing for sports, WEBSITE: voltathletics.com create and customize workouts. Cortex, Volt’s the need for increased flexibility has EMAIL: [email protected] proprietary performance training AI, adjusts allowed Volt to introduce new features KEY CLIENTS: Philadelphia Eagles, University workouts in real-time to evolve and adapt an like equipment settings. These allow an of Michigan, United States Air Force, Clemson athlete’s program and is founded on decades individual to toggle fitness equipment University, University of Nebraska of sport-science research. Instruction and on/off, and Cortex adapts their program RELEVANT SPORTS: Applicable across all resources help users execute workouts safely, to only program exercises the athlete sports including 3,000+ exercises. The Volt app makes can complete. This feature, along with TAGS: AI (Artificial Intelligence), AMS (Athlete it easy for users to stay accountable, no matter the introduction of new body-weight Management System), Fitness Tech where they’re training. programs, allows teams of all types to continue preparing for sport in new ways.

33 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

VR MOTION LEARNING MOTION LEARNING TECHNOLOGY AND TENNIS ESPORTS

HEAD OFFICE: Vienna, Austria SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 We have developed technology that learns Our tennis application is so authentic that ESTABLISHED: 2019 body motion. Our international partners playing real tennis games and training WEBSITE: vr-motion-learning.com of experienced tennis coaches will help from home becomes possible. Realistic EMAIL: [email protected] develop the product at tennis clubs, and later Tennis eSports becomes reality! We offer KEY CLIENTS: Simi Motion Reality - Full body launching. The applied technologies cover individual training and you will be able motion tracking, Tennis Academy Vienna immersive VR, haptic feedback, full-body to perfect your technique in the most - Performance tracking, Smashing Fun motion tracking and modelling, machine efficient and precise manner. Tennis games - Performance tracking, Red Bull - Tennis learning and AI. The new VRML platform for players located at anywhere will be eSports, A1 Austria Telekom - Tennis eSports provides powerful and universal solutions to possible. A first showcase between two RELEVANT SPORTS: Esports enable multiple B2C and B2B products and to top players will be the start of international TAGS: VR (Virtual Reality) / AR (Augmented significantly improve quality and effectiveness eLeagues and Grand Slams. Reality) of motion procedures.

WIKILOC OUTDOOR MILLIONS OF OUTDOOR TRAILS AROUND THE WORLD

HEAD OFFICE: Girona, SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Wikiloc is a community of 5.8m outdoor We believe in a future where humanity ESTABLISHED: 2006 enthusiasts, sharing 16m outdoor trails spends more time enjoying and preserving WEBSITE: wikiloc.com globally for hiking and cycling. Our goal is to the outdoors. Therefore, we give 1% EMAIL: [email protected] help people have better experiences; we help of our global revenue to grassroots KEY CLIENTS: Governmental & private people find inspiration among trails shared environmental groups who work to protect organisations by other users. The app guides via GPS along our planet through 1% for the Planet. RELEVANT SPORTS: Cycling the trail (free offline maps available) and can TAGS: GPS Tracking, Wearables / Smart share recorded trails with the community. Devices Available on website, Android & iOS, and via app for GPS devices such as Garmin and Apple Watches.

XSENSIO LAB-ON-SKIN‚ SENSING PLATFORM FOR ENHANCED HEALTH TRACKING

HEAD OFFICE: Lausanne, SUMMARY WHAT’S EXCITING EMPOYEES: 11-50 Xsensio develops the unique Lab-on-Skin Xsensio has developed a unique wearable ESTABLISHED: 2014 platform to sense real-time biochemical sensing platform, with a prototype WEBSITE: xsensio.com information at the surface of the skin, currently under testing. Several sports EMAIL: [email protected] providing unprecedented real-time teams have expressed interest in testing KEY CLIENTS: Pharmaceutical companies as information about our health and wellness in the technology. The company received research partners a simple and non-invasive way. Our sensing the CES Innovation Award 2020, in the RELEVANT SPORTS: Applicable across all chip relies on a unique, highly-miniaturized wearables category. sports sensing platform developed at Swiss Federal TAGS: Fitness Tech, Health / Med Tech, Institute of Technology Nanolab. By leveraging Wearables / Smart Devices semiconductor properties, our sensing platform unleashes a whole new set of possibilities in continuous health monitoring.

34 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

AI SPOTTER CUSTOMISABLE TELESTRATION TOOLS IN A USER-FRIENDLY INTERFACE

HEAD OFFICE: Oulu, Finland SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 AISpotter is a cloud-based video analysis By combining state-of-the-art machine ESTABLISHED: 2018 and intelligent highlight production service learning and computer vision in a unique WEBSITE: aispotter.com powered by AI. By utilizing our own AI models, way, we achieved a breakthrough in video EMAIL: [email protected] we can analyse video content, locate desired analysis. Today we bring advanced video KEY CLIENTS: N/A events, generate video highlights (e.g. 30-60 analysis to companies, teams, and clubs of RELEVANT SPORTS: Applicable across all seconds long clips), and combine them with all sizes and levels. sports various numerical data. It all started with a TAGS: AI (Artificial Intelligence), Video project at the University of Oulu, where we Analytics studied the research work that had been done in Machine Vision technology for over 30 years.

ANGLR DISRUPTING SPORT FISHING WITH DATA AND TECHNOLOGY

HEAD OFFICE: Pittsburgh, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 SaaS and iOT company disrupting the $48bn User acquisition and core activities up ESTABLISHED: 2015 sport fishing industry with integrated 500% over last season. Signed partnership WEBSITE: anglr.com technologies and a data platform serving with Abu Garcia to embed ANGLR EMAIL: [email protected] needs through utility, entertainment, and technology into the Virtual Rod powered KEY CLIENTS: Abu Garcia, 13 Fishing, Mercury product/customer intelligence. B2C revenue by Anglr. ANGLR branding on 10k boats in Marine, Vibe Kayaks, Lowrance streams; premium subscriptions, gear sales, 2020 at retail and marketing initiatives with RELEVANT SPORTS: Action Extreme and fishing reports. B2B revenue streams; manufactures to motivate customers to TAGS: Business Intelligence, GPS Tracking, embedded tech and SaaS platform for join Anglr. Signed agreements for our new Wearables / Smart Devices manufactures to connect with their most loyal B2B SaaS product, a brand engagement anglers. Three patents issued encompassing platform. Recently released Fishing sensor technology on or in fishing rods and Challenges. reels paired to mobile applications.

ARCHINISIS SOFTWARE FOR ELITE SPORTS PERFORMANCE ANALYSIS

HEAD OFFICE: Fribourg, Switzerland SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Archinisis transforms athlete’s raw motion With our solution, any coach can obtain ESTABLISHED: 2018 data into precise KPIs to be immediately in-depth athlete performance data that WEBSITE: archinisis.ch analysed through an easy-to-use tool. Our is normally only found in expensive and EMAIL: [email protected] solution is based on a single sensor worn well-equipped research centres. We are KEY CLIENTS: Finnish National teams in Cross- on the athlete’s upper back, coupled with currently the leaders for cross-country Country Skiing, Biathlon, Alpine Skiing, French algorithms developed for elite sports. We use skiing and want to become the same for Ski Federation, Team BSV IBEX, Switzerland, biomechanical models and motion constraints track and field sports. This new solution On Your Marks, Switzerland to automatically monitor athletes. Coaches will be launched in June ‘20 and will RELEVANT SPORTS: Applicable across all obtain highly accurate data within seconds to provide the extra input athletes need in gap sports fully realise the athlete’s potential, avoiding in postponed competitions until the 2021 TAGS: GPS Tracking, Performance Data tedious data review and video analysis. Olympic Games. Analytics, Wearables / Smart Devices

35 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

ATHLETE FOUNDRY BUILDING ROADS WITHOUT INEQUITIES

HEAD OFFICE: Austin, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 We give parents of middle & high school Partnerships with public and private ESTABLISHED: 2015 student athletes a 6th -> 12th grade roadmap secondary school districts across America! WEBSITE: athletefoundry.com that lets them build a comprehensive EMAIL: [email protected] ATHUMADEMIC resume (athletic + human + KEY CLIENTS: We are B2C, B2B, and B2G academic). We improve their odds of becoming RELEVANT SPORTS: Applicable across all a collegiate athlete, increase their college sports financial assistance potential, and help TAGS: Athlete Empowerment / Promotion, prepare them to be successful in life after Grassroots / Youth sports, regardless of current ability or zip code.

ATHLETE MONITORING THE WORLDS MOST INTUITIVE ATHLETE DATA MANAGEMENT SYSTEM

HEAD OFFICE: Moncton, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 AthleteMonitoring.com is the most versatile In the upcoming months, many ESTABLISHED: 2000 athlete data management solution available exciting features will be added to WEBSITE: athletemonitoring.com to sport organizations. Trusted by academies, AthleteMonitoring, including an automated EMAIL: [email protected] universities, professional teams, performing integration with the Oura ring, a complete KEY CLIENTS: Norwegian Olympic / arts, Olympic programs, NSOs and research menstrual cycle monitoring system, a Paralympic Program, German Track & Field institutes worldwide. AthleteMonitoring seamless integration with Datalys (NCAA’s Association, USA Field Hockey, University of simplifies the remote monitoring of athlete’s injury surveillance database), and the Alberta, CSKA Moscow training, health, well-being and testing data, latest IOC injury surveillance methodology, RELEVANT SPORTS: Applicable across all and the optimization of athletes’ performance illness and injury codes and definitions. sports and health wherever they live and train. TAGS: AMS (Athlete Management System), Health / Med Tech, Performance Data Analytics

AUTOCOACH WIRELESS SPORT TIMING. TRAINING AND RACING SOLUTIONS

HEAD OFFICE: Melbourne, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 AutoCoach was founded in 2011 with the goal Currently AutoCoach is working with ESTABLISHED: 2011 of utilizing technology to improve coaching. Techdyne International on networking the WEBSITE: autocoach.com.au Starting in swimming, our multi-disciplinary AutoCoach Manager race meet system so EMAIL: [email protected] team including Olympians and engineers data is shared worldwide, allowing clubs KEY CLIENTS: Swimming Australia, British have used a comprehensive understanding and coaches detailed performance data Swimming, Canada Swimming, Singapore of training, coaching and wireless networked and race results. Swimming, Japan Swimming technology to create systems and automate RELEVANT SPORTS: Swimming mundane tasks; starting, timekeeping and TAGS: Wearables / Smart Devices data collection. With sales in 25+ countries and customers including Swimming Australia and British Swimming. Our pioneering product is the AutoCoach One.

36 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

B-GRAFFOS INTERNATIONAL IMPROVED MENTAL PERFORMANCE

HEAD OFFICE: Santa Cruz De La Palma, Spain SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Graffos work in any modality and category Our iOS app is coming soon to Android. We ESTABLISHED: 2015 of the sports industry. Our specialization is are incorporating motor graph neurological WEBSITE: graffos.es emotional management in situations of stress stimulation; the psychology of color EMAIL: [email protected] or crisis, and as valuable help for the technical allows us to add value in the analysis of KEY CLIENTS: MotoGP Riders, Guatemala body. Know in advance the strengths and big data regarding mood. We have closed Olympic Comite, Gisela Pulido from Kyte Surf weaknesses of athletes or teams, so you can a strategic alliance with a coach training RELEVANT SPORTS: Applicable across all adjust physical, technical and tactical training specialist to impart the methodology of sports plans. Training the mind will be the fourth mental skill analysis. We will grant analysts TAGS: Health / Med Tech, Performance Data pillar in training the athlete of the future. We Master Certification; demonstrating how Analytics, Wearables / Smart Devices have obtained parallel benefits with students, to use the graphic profile of mental skills who have improved their academic results. in application to design of the physical, technical and tactical training plans.

37 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

BARIN SPORTS ATHLETE PERFORMANCE TRACKING AND ENHANCEMENT

HEAD OFFICE: Sofia, Bulgaria SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 We provide the most integrated real-time Barin Sports Pro is not just a tracking ESTABLISHED: 2015 AI-driven multi-sport athlete performance system but a data platform, which allows WEBSITE: barinsports.com tracking system in pro sports: Real-time a “360 degrees” team management. The EMAIL: [email protected] live data and actionable insights to support system already provides complete physical KEY CLIENTS: PFC Beroe, PFC Slavia, PFC in-game management. Fully mobile system condition and performance tracking with Cherno More with private cloud and autonomous offline tactical insight in real-time. Additionally, RELEVANT SPORTS: Applicable across all operation. Complete player-tracking history we are embedding Artificial Intelligence to sports and ability to receive input from other data power vision and medical modules as well TAGS: AI (Artificial Intelligence), Performance sources. Smooth system adaptation across as third party data sources integration. Data Analytics, Wearables / Smart Devices sports with player customization and AI powered pattern recognition and predictive analytics.

BARRAGE TRAINING TECHNOLOGY FOR COMBAT SPORTS

HEAD OFFICE: Tempe, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 The Barrage Striking Sleeve is designed Barrage Striking Sleeve is right around the ESTABLISHED: 2018 to wrap around a hanging or freestanding corner. We have been working with some WEBSITE: barragetrainingtech.com punching bag. Embedded LED zones and of the best Boxing, MMA, Taekwondo, and EMAIL: [email protected] pressure sensors provide visual cues Karate schools in Arizona to refine the KEY CLIENTS: N/A indicating where to punch or kick the heavy product into a top-notch training device RELEVANT SPORTS: Martial Arts bag. Through this, users mix up their striking for combat sports. We recently added the TAGS: Fitness Tech, Performance Data combinations as if a coach was telling them ability to view reaction time statistics from Analytics, Wearables / Smart Devices which combinations to execute. Through workouts. This new feature has allowed the app, coaches and fighters can develop users to accurately gauge progress in workouts routines to follow. Additionally, reaction time and striking accuracy, reaction time statistics can be viewed once the and also identify areas for reaction time user has completed their workout. improvement within their fighting style.

BLACK-LINE A NEW VISION OF RIDING

HEAD OFFICE: La Cadière-d’Azur, France SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 A story of passion and two brothers; Rémi and The QuickSett is a rotating disc that fits ESTABLISHED: 2017 Sylvain Garnerone. Lovers of snow-capped into your binding for a cruising position on WEBSITE: black-line.co/en peaks and extreme sports. With his experience the flats, allowing more comfort in queues EMAIL: [email protected] in design, Rémi is the creative. He imagines and on chairlifts. This disc facilitates the KEY CLIENTS: N/A and designs products adapted to the specific rotation of snowboard bindings via remote RELEVANT SPORTS: Snowsports needs of extreme sportsmen. Sylvain knows locking and unlocking - no more knee TAGS: Disability / Mobility, Health / Med Tech, how to spread the good word. Since the end of pain! Change stance in a few seconds from Marketplace his business studies, he has done everything alpine to freestyle or freeride! After several to develop the image of the Black-Line brand. months of R&D and the filing of a patent, The idea? The QuickSett, the first rotative & Black-Line has released its first product. connected snowboard binding. We’re rethinking the lives of riders to offer new sensations.

38 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

BLOCSPORT.ONE SPORTS. TRANSPARENCY. BLOCKCHAIN. FOOTBALL SCOUTING & SMART CONTRACTS

HEAD OFFICE: Zurich, Switzerland SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 We are the leading pioneers in blockchain- Using blockchain in sports elevates ESTABLISHED: 2019 powered biometric player registration for player data to the top security level and WEBSITE: blocsport.one clubs, academies and players. This empowers enables sports club to sign the first digital EMAIL: [email protected] the sports industry with reliable player and paperless smart contracts. We are KEY CLIENTS: Bayern Munich performance stats and scouting data in currently working on our tokenization RELEVANT SPORTS: Soccer emerging markets. We enable club-to-club model for sports cities, clubs and other TAGS: Athlete Empowerment / Promotion, connections to sign smart football contracts football assets such as player contract Grassroots / Youth, Marketplace and tokenize football assets. rights.

BO&BO A LEADING DESIGNER AND MANUFACTURER OF AFFORDABLE TRAINING TECHNOLOGIES

HEAD OFFICE: Rosh Haain, Israel SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Designed by experienced therapists, Bobo’s Price and technology are what make the ESTABLISHED: 2015 products are simple and accessible fitness and difference! WEBSITE: bobo-balance.com rehabilitation tools that aspire to our motto of EMAIL: [email protected] “fun as a method to achieve goals”. By turning KEY CLIENTS: Gymna, RehabMedic, Medline, traditional training products into wireless, Philadelphia 76ers, Washington Wizards interactive and smart training platforms, RELEVANT SPORTS: Applicable across all Bobo’s products better motivate people to stick sports with their training programs, making workouts TAGS: Fitness Tech, Health / Med Tech, more challenging, engaging, and fun. We offer Wearables / Smart Devices 3 different training tech-product categories; wearable, balance, and aerobic.

BODY ROCKET REINVENTING ATHLETE PERFORMANCE WITH REAL-TIME AERO TECHNOLOGY

HEAD OFFICE: Brighton, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Body Rocket aims to revolutionise athlete Body Rocket is the world’s first on-bike ESTABLISHED: 2018 performance by unleashing the power of real- device capable of offering wind-tunnel- WEBSITE: bodyrocket.cc time aerodynamic analysis, in a market set to precise measurement directly integrated EMAIL: [email protected] reach $780M by 2026. Body Rocket shrinks a into our smart stem, handlebar and pedals, KEY CLIENTS: N/A man-sized wind tunnel sensor to fit discreetly allowing aero to move out of the wind RELEVANT SPORTS: Cycling on your bike, a world-first. Now raising capital tunnel. Body Rocket makes aero accessible TAGS: Wearables / Smart Devices to finalise development. UK and US patents by bringing new tools and insights. In Dec issued. Industry-first sensor technology 2019, our patented system was validated in validated against wind tunnel. A proven the University of wind tunnel team with a combined 50+ industry years of - an industry first. We’ve attracted interest experience. from industry press, pro teams, university researchers and beyond cycling.

39 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

BOX ALTITUDE ALTITUDE SLEEPING AND TRAINING ENVIRONMENTS

HEAD OFFICE: Melbourne, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Box Altitude has become a front-runner in We are currently working on some exciting ESTABLISHED: 2014 the high-performance altitude space. With new features for our app, some of which WEBSITE: boxaltitude.com our sleek design matched with high-end we can’t mention here as they are works EMAIL: [email protected] technology, we have redesigned altitude in progress... One of the new updates will KEY CLIENTS: Victorian Institute of Sport, sleeping and training equipment to ensure be a scheduling feature, which enables the Athletics Australia, New South institute greater comfort, with monitoring technology user to schedule their altitude system to of Sport, AIS track cycling team that can be controlled remotely by an app. reach altitude at any desired time of day. RELEVANT SPORTS: Applicable across all Box Altitude services both residential and We are also working on making the set-up sports commercial environments, offering a range of our systems even more user-friendly. TAGS: Health / Med Tech of systems from portable and personal use, through to large rooms in sporting facilities.

BOX2BOX TECH E-COMMERCE PLATFORM DELIVERING THE BEST IN SPORTS TECHNOLOGY

HEAD OFFICE: Toronto, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Box2Box Tech Solutions is an E-commerce Box2Box is expanding our product line ESTABLISHED: 2019 Platform designed at getting innovative sports into health wearables. Athletes don’t just WEBSITE: box2boxtech.com technology into the hands and onto the feet of need to be tracked on the field. But it is EMAIL: [email protected] teams, industry professionals and everyday important for their sleep,breathing,diet KEY CLIENTS: Beyond Pulse, Blazepod, athletes. Our mission is to equip teams and and other major activities to be recorded Playermaker, Sonda Sports, Elite Skills Arena aspiring athletes with the latest and best as well. We are introducing many other RELEVANT SPORTS: Applicable across all technology has to offer, closing the margins products and partnering with leading sports between winning and losing. tech companies to bring these products to TAGS: E-Commerce, Health / Med Tech, athletes everywhere. Wearables / Smart Devices

CAPE BIONICS PRESCRIPTION CUSTOM-FIT COMPRESSION

HEAD OFFICE: Camberwell, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 CAPE brings reliable, proven, custom-fit Port Adelaide Football Club: Cape Bionics ESTABLISHED: 2017 compression from the aerospace and medical have helped us meet the needs of our WEBSITE: capebionics.com industries to sport. We have designed player’s unique shapes and sizes. The EMAIL: [email protected] compression for 2 decades, including NASA customised fit of the recovery sleeves KEY CLIENTS: Port Adelaide FC, Hawthorn FC, and MIT, and astronauts use our compression helps take our level of care to the players to St Kilda FC, Essendon FC, Melbourne Rebels on the Space Station. We 3D scan players to the next level. The players love the custom RELEVANT SPORTS: Applicable across all make the garments from scratch, accredited fit and have worn them everywhere. sports by the FDA as Class 1 medical devices, to St Kilda Football Club: CAPE provide TAGS: Fitness Tech, Health / Med Tech, apply optimal compression regimes for travel, a medical-grade custom product with Wearables / Smart Devices performance, recovery or rehabilitation. We optimum wearing protocols and exemplary can bring 5% performance improvement, and after sales support. Essendon Football 20% faster recovery. Club: CAPE made us re-think compression.

40 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

CHAMPION’S MIND MENTAL SKILLS TRAINING FOR COMPETITIVE AMATEUR ATHLETES

HEAD OFFICE: Dublin, Ireland SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Champion’s Mind gives athletes and coaches We’re excited to launch the Champion’s ESTABLISHED: 2019 all the tools they need to train their mental Mind Coach edition, containing unique, WEBSITE: champsmind.com toughness for their chosen sport. It has been coach-specific resources to enable any EMAIL: [email protected] developed based on over 15 years experience coach to incorporate best in class mental KEY CLIENTS: B2C working with Olympic gold medalists, the San skills training into their weekly team RELEVANT SPORTS: Applicable across all Francisco Giants, Arizona State University meetings. sports and other top performing athletes and TAGS: Health / Med Tech organisations.

CHRONO EYEWEAR PROPEAQ LIGHT GLASSES

HEAD OFFICE: Tilburg, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 The wearable light therapy glasses from Athletes can shift their biological peak ESTABLISHED: 2016 Propeaq is based on years of scientific performance by using the Propeaq WEBSITE: propeaq.com research and patented technology. Just 30 Light Glasses and our method, to the EMAIL: [email protected] minutes of daytime or blue light is often moment they need to perform their best KEY CLIENTS: Rana Reider, Victor enough for new energy or to influence the performance such as matches, series Campenaerts, Alyson Annan,Christian Taylor, sleep-wake rhythm. and finals. Besides shifting your peak Anika van Emden performance, the Propeaq Light Glasses RELEVANT SPORTS: Applicable across all also allows you to prevent jetlag during sports traveling through different timezones. TAGS: Wearables / Smart Devices

41 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

CLIM8 INTELLIGENT THERMAL TECHNOLOGIES FOR TEXTILE

HEAD OFFICE: Lyon, France SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Founded in 2016, Clim8 engineers smart and Our Series A fundraising round will soon ESTABLISHED: 2016 thermo-regulating textile technologies that close. As R&D is one of our cornerstones, WEBSITE: myclim8.com integrate into the premium and technical the goal is to improve and consolidate EMAIL: [email protected] clothing. With multiple patented innovations, existing technologies and develop new KEY CLIENTS: Odlo, Fusalp, The North Face, Clim8 technology controls heating elements solutions to stay at the forefront of the Ixon, Gore-Tex in real time to maintain the thermal comfort, thermal textile technologies, with new RELEVANT SPORTS: Applicable across all based on user profile, environment and products embedding Clim8 technology. sports physical activity for unequalled performance. We are currently reinforcing our salesforce TAGS: AI (Artificial Intelligence), Wearables / Our algorithms allow intelligent heat for users and signing new key partnerships across Smart Devices in gloves, baselayers and midlayers. Our various industries. premium partners include Odlo, Gore, Burton and The North Face.

CYCL SAFER URBAN MOBILITY

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Cycl is a Dragon’s Den backed company on a Our latest product, FaceGuard, is a ESTABLISHED: 2014 mission for safer and greener urban mobility. pollution tube scarf with an integrated WEBSITE: cycl.co.uk Passionate about getting people into cycling nanofiber membrane able to filter out EMAIL: [email protected] and ensuring they feel safe and confident 99.5% of PM 0.1 - making it perfect for KEY CLIENTS: N/A when they take to the streets. WingLights are commuting around town in confidence. RELEVANT SPORTS: Cycling our indicators that fit into handlebars ends, Helping protect the wearing from pollen, TAGS: Marketplace, News / Content designed to make your directional intentions allergens, pollution while protecting others clear to others and increasing visibility. Our if the wearer is sick. Due to the success of range has expanded to include a wide variety our first line of production, we will soon of safety accessories to help cyclists and road be expanding into different colours and users. designs while still using the nanofiber filter for optimal air filtration.

DOMIO SPORTS HELMET AUDIO AND COMMUNICATION TECHNOLOGIES

HEAD OFFICE: Toronto, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Domio Sports began as a wearable technology Helmet communications typically rely on ESTABLISHED: 2015 company headquartered in Canada with bluetooth mesh networking and are limited WEBSITE: domiosports.com a mission to enhance the fun and safety a range of 1000 meters at best. We are EMAIL: [email protected] of motorcycling by bringing cutting edge currently working on a new model of our KEY CLIENTS: Arnav Energy Ltd, Gokada solutions for music and communication while core product, the MotoPro, that will break RELEVANT SPORTS: Applicable across all riding. Now, Domio Sports’ products have free of the limitations of bluetooth mesh sports moved beyond motorcycling to now include networking and allow users to connect TAGS: E-Commerce, Wearables / Smart all motorsports, snow sports and will soon over a range far beyond 1000 meters. Devices encompass action sports as well.

42 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

EARTHLING PERFORMANCE ENHANCING EARTHING STRAPS

HEAD OFFICE: Adelaide, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 We are a next generation sports company Our latest nano technology earthing ESTABLISHED: 2010 focused on enhancing athletic performance. strap is a significant advancement and WEBSITE: earthling3.com Our grounding performance straps are the ready for commercial scale production. It EMAIL: [email protected] culmination of a decade of R&D combined represents the 11th generation of earthing KEY CLIENTS: N/A with the very latest materials to offer the only performance straps and a decade of RELEVANT SPORTS: Applicable across all product on the market that can electrically research and development. After 10 years sports reconnect you to earth on any shoe application. we have a product set to create a positive TAGS: Fitness Tech, Health / Med Tech, We are particularly active in USA, Europe and movement in the field of earthing science Wearables / Smart Devices Asia/Pacific. We have developed a range of and offers our most durable yet lowest patents and specialise in industrial design and resistance performance strap ever! next generation materials.

ERGATTA PREMIUM CARDIO EQUIPMENT WITH COMPETITIVE, GAME-BASED WORKOUTS

HEAD OFFICE: Brooklyn, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Ergatta offers personalized competitive A few exciting things that are coming in the ESTABLISHED: 2019 workouts that put users in control, and next few months: integration with Strava, WEBSITE: ergatta.com motivated to reach their fitness goals. Ergatta’s a ‘Race the Celebs series’ in which you can EMAIL: [email protected] Connected Rower features an elegant compete against celebrities and athletes, KEY CLIENTS: Water Rower cherrywood design, coupled with the efficiency as well as live races and events. RELEVANT SPORTS: Rowing and full-body impact of rowing-based TAGS: AI (Artificial Intelligence), Athlete workouts, and enhanced with data-driven Empowerment / Promotion, Fitness Tech personalization. The Connected Rower is just the beginning of Ergatta’s gaming-inspired fitness equipment, as we look to expand to other forms of cardio machines in the future.

EVERSLEEP WE HELP YOU SLEEP!

HEAD OFFICE: Golden Colorado, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 EverSleep brings sleep-lab technologies Many have sleep problems and don’t know ESTABLISHED: 2017 directly to the consumer, with the most how to solve them. EverSleep is the only WEBSITE: GetEverSleep.com advanced sensors and a patent-pending sleep consumer sleep device with continuous EMAIL: [email protected] analysis engine to coach you to better sleep. blood oxygen and pulse rate measurement, KEY CLIENTS: US Olympic Training Center The sleep analysis brings measurement, snore monitoring, and wake-sleep RELEVANT SPORTS: Applicable across all aggregation, and correlation to over 15,000 detection to calculate your nightly quality sports individual pieces of data each night. EverSleep sleep time. We coach you to better sleep, TAGS: AI (Artificial Intelligence), Fitness Tech, then delivers plain-English coaching to tell you with specific lifestyle tips and product Health / Med Tech exactly WHAT happened during your sleep, recommendations. WHY it happens to people, and HOW to fix it!

43 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

FASTPONG INTERACTIVE SPORT TRAINING SYSTEM

HEAD OFFICE: Seoul, South Korea SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Our patented technology is revolutionizing We are working closely with our ESTABLISHED: 2019 table tennis. We have developed hardware distributors to make sure we can jump- WEBSITE: fastpong.ai that tracks and improves performance for start sales in 7 countries. We will finalize EMAIL: [email protected] professionals, while gamifying the sport for our contracts and get ready for large scale KEY CLIENTS: NEXY, tak9 others. The FastPong board provides a varity of production. We’ve been invited to the RELEVANT SPORTS: Applicable across all training, while the app collects data to identify 2020 World Table Tennis Championship sports strengths and weaknesses. The the app talks to present our technology. We plan to TAGS: AI (Artificial Intelligence), Performance to you while you train to teach you how to have our first profitable year at FastPong Data Analytics, Wearables / Smart Devices overcome your errors and motivate you to do in 2020. We will also actively look for better - we want FastPong to turn your mobile investors to join us in our series A round, phone into your personal coach! to expand FastPong’s AI and 3D motion feedback that can apply to other sports.

FREEBOWLER CRICKET’S 1ST NON-ELECTRIC AND PORTABLE BALL THROWER

HEAD OFFICE: Bengaluru, India SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Freebowler is a sports innovation brand We have 315+ buyers in 14+ cricket playing ESTABLISHED: 2017 specializing in designing and developing nations from all levels. We have secured a WEBSITE: freebowler.com accessible training aids for all cricketers partnership with SACA under the cricket EMAIL: [email protected] to train like pros. The flagship product, governing body, Cricket Australia. We KEY CLIENTS: Southern Australian Cricket Superthrower, solves some limitations with are onboarded with SG (Cricket’s largest Association (SACA), Kopojis, Matrix Sports, existing ball throwing aids regarding cost, equipment manufacturer) and their trading Guide Social, Sportingo Sports Facility portability, use of machine balls and electricity. unit Kopojis as a part of a global sales and RELEVANT SPORTS: Cricket With R. Ashwin as our brand ambassador, distribution engagement. We are deep TAGS: Athlete Empowerment / Promotion, we have a shared vision to enable grassroots in discussion with prospective investors Grassroots / Youth development of the sport and use it as an eco- for raising our first round of funding for friendly and inexpensive alternative training strategic investment with one of the cricket aid. business’s most prominent stakeholders.

GLOBAL WELLNESS TRACKING RELIABLE HUMAN PERFORMANCE AND WELL-BEING TRACKING SOLUTIONS

HEAD OFFICE: Melbourne, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Creating exceptional well-being through The 2019 launch of TRACK AMS has ESTABLISHED: 2014 positive habitual change in active living proven to be a significant platform for WEBSITE: globalwellnesstracking.com and education. Over a decade of expertise users to plan professional development EMAIL: [email protected] in human performance data collection, we strategies at scale. Our partnership with KEY CLIENTS: Victoria University, Vicsport, are leaders in the space with the worlds Victoria University continues to provide NFL, Hawthorn Football Club, Primitive Sports only quality assured & accredited process excellent depth to our research and validity - India Project (GPTQA). This has evolved from testing of elite including access to IHeS. 2020 has seen RELEVANT SPORTS: Applicable across all athletes for talent ID to high scale assessment. us accelerate our education platform sports We give federations and schools the ability to with resources in all areas of human TAGS: AMS (Athlete Management System), track and assess their athlete development performance including deep video content Business Intelligence, Performance Data pathways and coach development strategies. and the completion of the GPTQA Flow, Analytics Physical Literacy Simplified platform.

44 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

GOFISH CAM ADVANCED UNDERWATER WIRELESS FISHING CAMERA

HEAD OFFICE: Austin, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Fishing happens below the surface, and for GoFish Cam’s customer ambassadors ESTABLISHED: 2016 most anglers, there’s no way to see, share or frequently share the many ways they’ve WEBSITE: gofishcam.com learn from that part of the experience. GoFish changed how they fish after viewing our EMAIL: [email protected] products take the frustrating guesswork out camera’s footage. From the choice of KEY CLIENTS: Ronnie Green of fishing, making it easier and more fun for lure and bait to how to better prepare RELEVANT SPORTS: Applicable across all newcomers and lifelong enthusiasts alike. for tournaments, GoFish Cam customers sports always gain an edge. TAGS: Marketplace, Social Media

GROOVE WATERSPORTS WATERSPORT IMPACT VEST WITH SPEAKERS

HEAD OFFICE: Bend, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 The Groove Vest is a high-performance impact The Groove Vest is working it’s way through ESTABLISHED: 2018 (NON CGA) vest with integrated speakers, our first production run. Estimated delivery WEBSITE: groovewatersports.com music controls, 8hr battery life, and capacity August 2020. EMAIL: [email protected] for 2000+ songs so you can listen to your KEY CLIENTS: Direct to customer, E-commerce favorite music, loud & clear, every session! Key RELEVANT SPORTS: Action Extreme markets include wakeboarding, wakesurfing, TAGS: Athlete Empowerment / Promotion, kiteboarding, surfing, and jet skiing. E-Commerce, Wearables / Smart Devices

45 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

HEALABLES FASTER HEALING - INJURY PREVENTION - EXTENDED CAREERS

HEAD OFFICE: Jerusalem, Israel SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Integrating the latest advances in AI, We are currently accepting applications ESTABLISHED: 2017 Healables.io makes clinically effective from individuals and teams to our beta WEBSITE: healables.io cognitive training and electrotherapy testing program. Contact Shaya Moskowitz EMAIL: [email protected] treatment. ElectroGear smart clothing is to apply at [email protected]. Our KEY CLIENTS: Wolfson Medical Center, Holon, quarterbacked by our drug-free treatment platform technology has also been Israel, Hadassah Medical Center, Jerusalem, wearable that speeds the healing process selected for clinical trials with the Wolfson Israel, X10 Capital to get back in the game faster. Athletes can Medical Center in Holon, Israel and the RELEVANT SPORTS: Applicable across all use solo or trainers can remotely adjust in Hadassah Medical Center in Jerusalem, sports real-time. This allows physical therapists and Israel. TAGS: Fitness Tech, Health / Med Tech, practitioners to increase the number of players Wearables / Smart Devices under their care, while enabling personalized attention to every one.

HIRIDE SUSPENSION SMART ADAPTIVE SUSPENSIONS FOR BIKES AND E-BIKES

HEAD OFFICE: Milan, Italy SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 HiRide Suspension developed the first HiRide has been selected by Team Sky ESTABLISHED: 2017 electronic adaptive suspension system (front for the last 3 years, providing its smart WEBSITE: hiride.bike and rear) that automatically adapts its stiffness suspensions on Pinarello bikes for the EMAIL: [email protected] based on riding style and road condition, toughest races of the season. In addition to KEY CLIENTS: Cicli Pinarello, FOCUS Bikes, maximizing performance, comfort and Pinarello, pluriannual supply agreements BMC SWITZERLAND, F.I.V. E. Bianchi increasing safety. Initially developed for racing have been signed with 3 major bike brands, RELEVANT SPORTS: Cycling bicycles and professional teams, HiRide is starting 2020. TAGS: AI (Artificial Intelligence), Fitness Tech, entering the consumer all-road bike segment. To augment rider experiences, Hiride is Performance Data Analytics We are a B2B business, selling suspensions to transformingsuspension into an IoT device, manufacturers. capable of providing value-added digital services to cyclists and businessess.

I-LAPS ARTIFICIAL INTELLIGENCE DIGITAL COACHING FOR EVERYONE

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 i-Laps mission is to help teams and individuals Get immediate feedback and real-time ESTABLISHED: 2016 achieve their goals by providing real-time voice coach entries from a built-in WEBSITE: i-laps.com coaching and analysis with sports analytics voice-to-text AI-powered technology. EMAIL: [email protected] and technology. Using machine learning and i-Laps allows individuals to assess their KEY CLIENTS: hrv4training.com neural networks (UK Patent no. 1721984.1), performance in real-time and make RELEVANT SPORTS: Cycling i-Laps aims to make people better through a changes during a training session. TAGS: AI (Artificial Intelligence), Performance relentless pursuit for innovation. Immediate feedback prevents incorrect Data Analytics, Wearables / Smart Devices behaviour from becoming a habit. It contributes to an individual’s well being along with good nutrition, physical activity and increasing maximum physical capacity and performance.

46 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

IDRO REAL-TIME LACTATE SENSING SMART PATCH

HEAD OFFICE: Brussels, Belgium SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 IDRO is a spin-off born in 2020, supported Defining training intensity is a challenge. ESTABLISHED: 2020 by EIT Digital, KTH and Kinetic Analysis B.V. Dynamic lactate monitoring while WEBSITE: idro.world Disrupting the field of biochemical sensing, exercising is a key parameter to optimize EMAIL: [email protected] IDRO’s smart patch is the must have for elite training programs, define intensities, KEY CLIENTS: Swedish Olympic Committee, athletes. Defining training intensity was never alert when over-exhaustion and thus Sport Vlaanderen, University of Amsterdam more accurate than now. IDRO measures your avoid inefficiency. Co-created with elite RELEVANT SPORTS: Applicable across all personal lactate levels from sweat, resulting in athletes, this product will also available for sports an accurate foundation to plan your training on. amateur runners and cyclists in 2022/23. TAGS: Fitness Tech, Health / Med Tech, IDRO provides a smart patch that uses Wearables / Smart Devices biochemical analysis to assure dynamic personalized coaching, helping athletes to progress and optimize sports performance.

INDIVIDUAL SPORTS SOLUTIONS WEB-BASED TRAINING AND GAME PREPARATION TECHNOLOGY

HEAD OFFICE: Vienna, Austria SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 We build custom solutions for sports to Our business model is based on a scalable, ESTABLISHED: 2008 organize, cooperate and create training and fully customizable web-based WEBSITE: trayn.com programs for athletes. Our technology lets technology, including data integration. We EMAIL: [email protected] coaches and therapists prepare athletes built a custom chatbot for an insurance KEY CLIENTS: Winnipeg Jets, FC Red Bull on several aspects of performance. They company and a stand-alone training Salzburg, Olympic High-Performance Center can create and deliver fully individualized system for a leader in training runners. Austria, Jokerit Helsinki, Pomona College training programs and customize feedback Upcoming development: Technology for RELEVANT SPORTS: Applicable across all questionnaires and evaluation protocols. Our a full service sports community platform, sports partners from North America and Europe are a “Functional Athlete/Patient Screening” TAGS: AMS (Athlete Management System), pro teams, high-performance centers, sport solution with focus on total integration of Fitness Tech academies, coach education institutions, and performance. sports federations.

INJURYMAP TREAT YOUR PAIN WITH INJURYMAP

HEAD OFFICE: Copenhagen, Denmark SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Injurymap is the exercise app that helps you We have recently seen a big increase in ESTABLISHED: 2015 recover from muscle & joint pain - adjusting users! WEBSITE: injurymap.com your exercise plan according to your specific EMAIL: [email protected] needs. KEY CLIENTS: Dansk Sundhedssikring RELEVANT SPORTS: Applicable across all sports TAGS: AI (Artificial Intelligence), Fitness Tech, Health / Med Tech

47 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

IPOS TECHNOLOGY HORSE SPORTS TECHNOLOGIES

HEAD OFFICE: Eindhoven, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 IPOS technology is an IoT company in the IPOS is one of the first in the world to ESTABLISHED: 2018 horse industry. We introduce a sports app introduce technology in the horse industry. WEBSITE: ipostechnology.com for horse riders and a wearable device that For this, we have been awarded the Dutch EMAIL: [email protected] measures rein tension, helping riders better Sports Innovation Award and the World KEY CLIENTS: Imke Schellekens Bartels, Royal plan and balance training load for their horses, Game Changer in Sport in 2018. Olympic Dutch Equestrian Federation, International prevent overloading, and build muscles and Medallist Imke Schellekens Bartels is our Society for Equitation Science, Melbourne stamina. The rein sensors provide insight into brand ambassador and she feels that our Race Track the communication between horse and rider, technology is of great benefit to the sport, RELEVANT SPORTS: Equestrian possible asymmetries and injuries in the horse. both for improving performance as for the TAGS: Health / Med Tech, Performance Data This patented technology is a valuable tool to wellbeing of the horse. Analytics, Wearables / Smart Devices keep horses sound or assist in rehabilitation.

KANGATECH KANGATECH IS THE WORLDS MOST ADVANCED INJURY PREVENTION PLATFORM

HEAD OFFICE: Melbourne, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 KangaTech is the world’s most advanced injury The KT360 Testing and Training platform ESTABLISHED: 2014 prevention platform. Born out of 10+ years of is a portable, adaptable, fixed-frame WEBSITE: kangatech.com R&D in elite sport and collaboration with AI dynamometry system that allows accurate EMAIL: [email protected] specialists. The global customer base consists and reliable measurement of isolated KEY CLIENTS: LA Galaxy, Toronto Raptors, Red of early adopters globally. KangaTech’s 2nd- neuromuscular strength, endurance, and Bull Performance, LA Angels, Ottawa Senators gen ‘KT360’ was launched in 2019 and is now control. The advanced software analytics RELEVANT SPORTS: Applicable across all used by 50+ of the worlds highest-profile allow sport-specific athlete profiling sports sporting teams with high praise throughout to understand injury risk and guide TAGS: Fitness Tech, Health / Med Tech, the industry, including Adam Waterson (Head appropriate interventions. Performance Data Analytics of Fitness at LA Galaxy) and Gerry Townend (Head of Sports Medicine at Ottawa Senators).

KLIPDRAW ENHANCES YOUR VIDEOS THROUGH DRAWINGS

HEAD OFFICE: Gran Canaria, Spain SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Powerful graphics on videos to improve sport Our feature set is expanding all the time: ESTABLISHED: 2016 analysis, Klipdraw is easy and intuitive while Sequenced graphics, virtual movements. WEBSITE: klipdraw.com delivering professional results. Accessible to We are working with our partners EMAIL: [email protected] anyone, we enable you to illustrate your ideas across sport to bring your most desired KEY CLIENTS: Arsenal FC, Liverpool FC, with solutions available for all teams in all functionality. Rugby, All Blacks, Football Italia sports. RELEVANT SPORTS: Applicable across all sports TAGS: Video Analytics

48 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

LIGHTWEAVE VIRTUAL AND AUGMENTED REALITY ELITE-ATHLETE TRAINING AND SIMULATION SYSTEMS

HEAD OFFICE: Brisbane, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Lightweave are an extended reality (XR) We’ve worked in partnership with ESTABLISHED: 2016 development studio specialising in virtual Swimming Australia to develop an WEBSITE: lightweave.co and augmented reality and other new and immersive coaching application to prepare EMAIL: [email protected] emerging technologies. Lightweave have Australia’s Olympic athletes for the next KEY CLIENTS: Swimming Australia, Brisbane worked with sports teams and authorities to Olympic Games. In collaboration with Heat develop tailored solutions for immersive elite Tennis Australia and Victoria University, RELEVANT SPORTS: Applicable across all athlete training, as well as fan engagement. we’ve developed a cutting-edge prototype sports immersive Virtual Reality training TAGS: VR (Virtual Reality) / AR (Augmented simulator that is currently being tested by Reality) elite athletes.

LUDIMOS INTELLIGENT ONLINE CRICKET COACHING PLATFORM & ATHLETE MANAGEMENT SYSTEM

HEAD OFFICE: Amsterdam, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Ludimos is the world’s first AI-powered cricket Ludimos will be releasing both iOS and ESTABLISHED: 2019 coaching platform to help coaches gather, Android native mobile applications in Q2 WEBSITE: ludimos.com analyse, track and manage player progress. 2020. We are piloting with top associate EMAIL: [email protected] Our Ludimos AI automatically identifies key cricket nations, if successful we will roll KEY CLIENTS: Netherlands Cricket actions and highlights from cricket training out to all clubs in those nations. We are Association, Irish Cricket Association, videos, saving coaches time. Ludimos also constantly improving our AI models to offer Bloemendaal Cricket Club, The Cricket provides tools and features to monitor and deeper and accurate insights to coaches Academy, Cricket Mentor by Dave Nosworthy track progress of athletes over a period of and players. RELEVANT SPORTS: Cricket time enabling data-driven long term player TAGS: AI (Artificial Intelligence), AMS (Athlete development possible. We are targeting every Management System), Marketplace cricket playing nation.

49 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

MIOMOVE SMART INSOLE FOR FOOTSTEP PRESSURE ANALYSIS

HEAD OFFICE: Slavicin, Czech Republic SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 We are developers of technology for active Run and walk better with miomove Smart ESTABLISHED: 2016 lifestyle support and our smart insole with insole for footstep pressure analysis - your WEBSITE: miomove.com pressure sensors helps people to run and walk personal trainer, leading you on every step, EMAIL: [email protected] better by measuring the force of their steps. anytime, anywhere!. Thanks to our mobile KEY CLIENTS: Invent Medical, Milos Skorpil’s Our unique technology is based on our own app we can visualize the most loaded Running school, International shoemakers, in-house SW, HW and sensoric system that areas of your foot and alert you to errors Honeywell could be implemented anywhere to measure caused by incorrect movement habits. We RELEVANT SPORTS: Applicable across all pressure or tensile. We believe in great can improve your posture, body-weight sports international potential and scalability of our distribution and use the correct muscles of TAGS: AMS (Athlete Management System), product. We focus on the B2B market and are your feet - a great preventor of unpleasant Fitness Tech, Health / Med Tech searching for partners who want to make their pains and injuries caused by incorrect products smart. movement habits.

NEWSTREAM REMOTE BASKETBALL COACH ASSISTANT FOR PLAYER SOLO WORKOUTS

HEAD OFFICE: Kfar Saba, Israel SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Our product uses AI and machine learning nt pilots, we intend on fine tuning the ESTABLISHED: 2019 to analyze users’ performance. Coaches and product and going global. We intend on WEBSITE: newstream.ai trainers tailor workouts for players to use reaching an MRR of $75K within the next EMAIL: [email protected] when working out alone. Analyzes, provides 24 months. Basketball is first, with other KEY CLIENTS: Rishon LeZion basketball real-time feedback and sends video reports for sports to follow. Integration with AR youth club, Kfar Tavor basketball youth club, tracking. For fitness, sport, or other physically- elements will be added soon. Naot Hagalil basketball youth club, Yokneam oriented activity. Currently in the pilot phase, basketball youth club. with mass-marketing and sales planned to RELEVANT SPORTS: Basketball begin within the next 6 months. TAGS: AI (Artificial Intelligence), Fitness Tech, Video Analytics

NIVO PERFORMANCE HORSE MEASUREMENT TECHNOLOGIES

HEAD OFFICE: Høje-Taastrup, Denmark SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Many other elite sports use technology for NIVO is a constantly evolving system ESTABLISHED: 2019 training, injury prevention, communication. and we work hard to be at the forefront WEBSITE: nivo.nu Our stated goal is to bring equestrian sport with new products and functionality EMAIL: [email protected] to the same level. We have two key areas, while ensuring that all our products are KEY CLIENTS: N/A injury prevention and training where NIVO is backwards compatible so that future RELEVANT SPORTS: Equestrian a tool to optimize training. By using the latest products build on the existing ones. NIVO TAGS: Fitness Tech, Performance Data sensor technology, we give riders, trainers and HUB is the foundation of the system and Analytics, Wearables / Smart Devices veterinarians an unprecedented insight into is the horse’s new best friend, joining for the performance and well-being of horses. all training sessions. In the future more products will come, able to have even more data and measurement from different places on the horse.

50 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

NOTCH INTERFACES SENSOR-POWERED MOTION ANALYSIS PLATFORM

HEAD OFFICE: New York, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Notch is a motion capture and analysis product Yoganotch is our product, a personal yoga ESTABLISHED: 2013 for sports, wellness, and healthcare. The assistant that gives audio feedback on WEBSITE: wearnotch.com wearable sensor network reconstructs 3D yoga form in real-time. Yoganotch uses EMAIL: [email protected] avatars of users on their smartphones. The AI smartphone app, and Notch sensors that KEY CLIENTS: 4D motion Sports engine handles motion processing, developed analyze the body’s position in 3D during RELEVANT SPORTS: Applicable across all by Notch Interfaces and third parties. The yoga practice while providing video yoga sports Notch platform has the tools to rapidly classes. Example feedback is to “square TAGS: Fitness Tech, Health / Med Tech, prototype and launch full-fledged motion your hips” if it senses that your Warrior I Wearables / Smart Devices analysis products. Used by researchers, alignment could be improved. Yoganotch developers, and scientists from Fortune-500 works for people of all levels and the companies, top universities, healthcare feedback is focused on safety and takes the institutions and sports teams. practitioner’s anatomy into account.

ORB REAL-TIME CAPTURE & ANALYSIS OF BIOMETRIC DATA

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 ORB is a health, wellness & performance data We have developed prototypes of both ESTABLISHED: 2017 platform, offering insights into physiology the proprietary data platform and smart- WEBSITE: orbinnovations.com captured non-invasively. Our custom mouthguards, testing with professional EMAIL: [email protected] mouthpieces contain health and performance- rugby teams. In the last 18 months we KEY CLIENTS: London Scottish FC - Mens Pro monitoring sensors, and the unique biometric have won a national innovation award Team, Wasps FC Ladies data captured is able to provide deep insights, (MIAT 2019) and been finalists in Alibaba RELEVANT SPORTS: Applicable across all enabling informed decisions to be made and Jumpstarter. We have had interest from a sports analysis of direct physiological effects. Tested national sports broadcaster and are setting TAGS: AI (Artificial Intelligence), Protection / in professional sport and valued globally by up a Knowledge Transfer Partnership with Concussion, Wearables / Smart Devices partners in the Health, Wellness, Dentistry, Leeds University. All development is in Sport, Broadcasting, Military and Research house, meaning all IP is owned by ORB. sectors.

PASSOSYNC ANALYTICS 3D MOTION KINEMATIC ANALYTICS TECHNOLOGY

HEAD OFFICE: Delhi, India SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 We are a 3D motion analytics company, In the wake of the impact left by the ESTABLISHED: 2019 developing a next-generation sporting and pandemic on athletes, we are bringing WEBSITE: passosync.com gaming experience. We have a product for a virtual sports training academy for EMAIL: [email protected] Horse analytics in South America, with over 16 athletes. Our 3D motion tracking system KEY CLIENTS: MS Dhoni Cricket Academy, sets of solutions for more than 75 clients. From combined with VR technology can provide Daryll Cullinan, Biju George the feedback we are developing a solution for a virtual on-field experience with proper RELEVANT SPORTS: Applicable across all Cricket bowling which has received pre-orders physical training. Our aim is to achieve sports from top academies and interest from BCCI market domination in India by promoting TAGS: AI (Artificial Intelligence), Performance coaches and international players. We are data-centric coaching culture. Data Analytics, Wearables / Smart Devices currently now in the beta launch state and ready to roll out the solution.

51 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

PLATYSENS SPORTS SENSORS AND ANALYSIS TECHNOLOGIES

HEAD OFFICE: Shatin, Hong Kong SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Platysens is a company focus on design and In 2020, we are launching the, Seal Swim ESTABLISHED: 2014 production of sports sensors and analysis Stroke Analyzer. It allows visualization of WEBSITE: platysens.com products to help monitor performance, swimming force in water to understand EMAIL: [email protected] enhance training methods and enjoyment efficiency and areas for improvement. KEY CLIENTS: Swim Smooth, Enrique Planelles of sports. We currently have 3 products in Instant coach instruction and feedback Marcos, Team Marauders (Timothy Calver and market: Marlin - individual swim training is our value of proposition. Our goal is to Peter Taylor) device. Penguin - team swim training system. build a Virtual Coaching System for the RELEVANT SPORTS: Applicable across all Marlin-X - individual/team rowing analysis Learn to Swim Market. We will build an sports system with telemetry. Our key markets are easy-to-use system for adult to learn TAGS: GPS Tracking, Performance Data open water and pool swimmers, triathletes, swimming by oneself and enhance the Analytics, Wearables / Smart Devices and swimrun athletes in the UK, Europe and swimming learning experience of children. US.

PLF TEAMSPORT DIGITAL ANALYST OF PHYSICAL PERFORMANCE IN FOOTBALL

HEAD OFFICE: Troyes, France SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 PLF TeamSport is a Web Application to manage We are developing a new module to predict ESTABLISHED: 2019 and analyze GPS data in football. training load of the session. WEBSITE: plfteamsport.net EMAIL: [email protected] KEY CLIENTS: ESTAC FOOT RELEVANT SPORTS: Soccer TAGS: Fitness Tech, GPS Tracking, Performance Data Analytics

PROJECT MVP HUMAN PERFORMANCE AND DATA ANALYTICS

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 MVP is a human performance company We have recently pivoted to purely ESTABLISHED: 2017 specialising in health and fitness data concentrate on providing a remote WEBSITE: performwithmvp.com analytics. From decades of expertise we can training application during the coronavirus EMAIL: [email protected] assess, educate and develop a road map for epidemic and develop a customer-facing KEY CLIENTS: UK Sport, Volt Athletics, people to be the best version of themselves. SAAS product for teams to assess and Bodypower Expo, Scottish Rugby Union We specialise in performance and health manage player data once they return to RELEVANT SPORTS: Applicable across all assessments for athletes, teams and people in work. We have partnered with leading sports the workplace, striving to help people achieve technology platforms and are developing TAGS: Athlete Empowerment / Promotion, their goals and unlock potential. By blending our analyticsand machine learning Grassroots / Youth, Performance Data sports science, industry experience and a capabilities to be able to take our offering Analytics unique database, MVP is the intelligent choice to the next level. Our partnerships with for human performance. leading sports organisations are growing.

52 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

PUML BETTER HEALTH EARN REWARDS FOR COMPLETING FITNESS CHALLENGES

HEAD OFFICE: Palm Beach, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 PUML Better Health rewards users for Currently PUML supports step and ESTABLISHED: 2018 completing fitness challenges. Join challenges distance challenges for its users, but soon WEBSITE: puml.io in app, check leaderboards and start earning we will be offering heart rate and hours of EMAIL: [email protected] PUML coin which can be redeemed for gift sleep challenge capabilities to the platform KEY CLIENTS: Service.com.au, Cake Equity, cards, bitcoin or other merchandise. PUML also as well. AuraEve supports live streaming for workouts and other RELEVANT SPORTS: Applicable across all wellness content, in addition to pre-recorded sports videos. Companies and gyms are able to set TAGS: Fitness Tech, Performance Data up challenges for their employees, divisions or Analytics members to compete between themselves or against each other.

RACEGORILLA SPORTS TIMING SOFTWARE FOR TRAINING AND COMPETITION

HEAD OFFICE: Nijmegen, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 RaceGorilla (formerly CloudTimer) provides The software is cloud-based, so it is ESTABLISHED: 2018 sports timing software. The RaceGorilla possible to get the results out live. This WEBSITE: racegorilla.com app enables the timing of up to 15 athletes, works at multiple locations or when EMAIL: [email protected] showing live on a laptop. RaceGorilla the finishing density is too high for one KEY CLIENTS: VKKF Flamish canoe Competition provides a full race management person.. A full triathlon with all transition association, WSV Dutch watersports platform; timing, race dashboard, multiple times and multiple splits can be run with association, NTFU Dutch cycling association, result screen layouts and photocell just a handful of volunteers. RaceGorilla Latvian Canoe Association connections. We provide live results at any has been used in 500+ events globally. In RELEVANT SPORTS: Applicable across all race, even by volunteers using their own phone 2019 the Jumbo-Visma team won the time sports - no need to invest in expensive hardware. trial stage in the Tour the France using TAGS: Official Data Provider Sports include: cycling, triathlon, canoeing, RaceGorilla to get split times on 10 split marathon, skiing, rally cross. points from all the teams.

53 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

RESISTANCE SPORTS SCIENCE PROVIDING ATHLETIC REHABILITATION AND PERFORMANCE SOLUTIONS

HEAD OFFICE: Brisbane, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 RSS works with athletes to improve their RSS has recently been recognised as the ESTABLISHED: 2019 physical performance and return them to sport Exercise Association of Australia leading WEBSITE: resistancess.com after injury. We use state of the art technology education provider for Australian Coaches. EMAIL: [email protected] and world class coaching techniques to give Alongside this we are launching athlete KEY CLIENTS: Clara Smith, Sarah Riordan, our athletes Australia’s best care. packages designed to give our athletes Lucas Deer, Natasha Purontakanen, James better care, allowing RSS to take athlete O‘Connor performance into our own hands. RELEVANT SPORTS: Applicable across all sports TAGS: Athlete Empowerment / Promotion, Grassroots / Youth, Performance Data Analytics

RTLOC ATHLETE TRACKING & MEASUREMENT SOLUTION PROVIDER

HEAD OFFICE: Merksplas, Belgium SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 RTLOC is a solution provider (to integrators), Our solution has been used ath the ESTABLISHED: 2014 for position tracking and data communication Diamond League and Olympic Games WEBSITE: rtloc.com over ultra-wideband. to track athletes in multiple disciplines EMAIL: [email protected] including running, ski jumping, short KEY CLIENTS: UConn Athletics track speed skating, horse jumping and RELEVANT SPORTS: Applicable across all volleyball. sports TAGS: GPS Tracking, Sponsorship Analytics, Video Analytics

RYPT COACHING PLATFORM FOR PERFORMANCE COACHES

HEAD OFFICE: Dublin, Ireland SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 RYPT is a coaching platform for performance In response to the current pandemic, we’re ESTABLISHED: 2018 coaches providing a digital channel to connect expanding our platform to include new WEBSITE: rypt.app with clients and prospects. It simplifies the ways for coaches to engage their clients an EMAIL: [email protected] creation and delivery of individualized fitness dathletes remotely and monetize remote KEY CLIENTS: Swim Ireland, Kerry GAA, GNS programs and takes the pain out of data coaching opportunities. Also, with a return Fitness, Aspire Sports Performance Ireland collection, so time-poor coaches can offer a to a restricted form of on-premises or RELEVANT SPORTS: Applicable across all better service to a greater number of clients. in-person coaching, we’re developing tools sports to help coaches plan and manage their TAGS: AMS (Athlete Management System), sessions more effectively. Fitness Tech, Performance Data Analytics

54 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

SCORCHED ICE SENSOR BASED ICE HOCKEY SKATING ANALYTICS

HEAD OFFICE: Calgary, Canada SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Scorched Ice has partnered with a global skate Our partners include a global skate ESTABLISHED: 2015 manufacturer to create the world’s first sensor manufacturer, a global sensor WEBSITE: scorchedice.ca based skating diagnostic system for hockey manufacturer and a global electronics EMAIL: [email protected] skates. The initial version will fit on any brand supplier. The team includes two NHL KEY CLIENTS: N/A of skate and will be deployed globally in 2021. captains, 6 Stanley Cups, 2 Women’s RELEVANT SPORTS: Ice Hockey The system will measure the basic mechanics Olympic Gold Medals and 6 World Gold TAGS: Fan Analytics, Performance Data of skating, give you a score in each area, let Medals. Once the system is deployed we Analytics, Wearables / Smart Devices you know where you are today and where you will integrate additional sensor products in need to improve. You will be able to compare the equipment along with bio-metrics such yourself to your peers and the pros. as heart monitoring and respiration.

SHAPEHEART SMARTPHONE ACCESSORIES WITH A DETACHABLE MAGNETIC SLEEVE

HEAD OFFICE: Paris, France SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 We have developed a unique range of 2 and a half years after having launched our ESTABLISHED: 2016 smartphone accessories for sport and mobility Kickstarter campaign, we are distributed in WEBSITE: shapeheart.com with a patented detachable magnetic sleeve. more than 1000 stores in Europe, across 6 EMAIL: [email protected] Products include an armband, sport belts, and countries. We have succeed in developing KEY CLIENTS: FNAC, AS ADVENTURE, QOQA, smartphone mounts for a range of vehicles. a range of more than 10 different and GOSPORT, MIGROS It allows the user to access their smartphone unique products and accessories. The most RELEVANT SPORTS: Running at all times, making it easy to check pace, the important validation for us? Thousands of TAGS: Disability / Mobility, Fitness Tech, itinerary, GPS, or switch between music. reviews that love how great our products Wearables / Smart Devices are.

SIDELINESDR DIGITAL DATABASE FOR MANAGEMENT OF SPORTING INJURIES

HEAD OFFICE: Sydney, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 A digital database which includes patients/ Future planning is around developing ESTABLISHED: 2018 players information such as sporting further concussion assessments WEBSITE: sidelinesdr.com injuries and a concussion assessment. This and developing a database to assess EMAIL: [email protected] includes baseline injury and concussion longitudinally investigating the proposed KEY CLIENTS: Super W- NSW Waratahs, NRC risk assessments. Players past history and association of concussion and its link to NSW Country Eagles. emergency information to ensure availability neurodegenerative disease. Addressing RELEVANT SPORTS: Applicable across all when it is most vital. The goal of SidelinesDr the link between injuries and overuse sports is to provide continuity of care when it matters consideration of links to existing AMS TAGS: AMS (Athlete Management System), most. Our key markets are schools and systems to reduce injuries related to Health / Med Tech sporting organisations across all sports and chronic overuse and load. ages.

55 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

SIMPLIFASTER HELPING COACHES USE TECHNOLOGY TO IMPROVE THE PERFORMANCE OF THEIR ATHLETES

HEAD OFFICE: Pleasanton, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 SimpliFaster is a commitment to speed SimpliFaster publishes articles daily by the ESTABLISHED: 2011 and power, to better tools, methods and world’s leading coaches, sport scientists, WEBSITE: simplifaster.com technologies for developing explosive athletes. sport psychologists, and physiotherapists. EMAIL: [email protected] A commitment to a high-performance model KEY CLIENTS: Atlanta Braves, San Diego spanning sports rehab to elite competition, Padres, Clemson University empowering coaches, trainers, and RELEVANT SPORTS: Applicable across all performance professionalsl. A commitment sports to educational resources and an open TAGS: AMS (Athlete Management System) platform for coaches to share best practices and firsthand insights. A commitment to our customers: providing peerless technology, equipment, and service. Simply. Faster.

SMARTGOALS TRAINING TECHNOLOGY AND SOFTWARE FOR A SMARTER GENERATION OF PLAYERS

HEAD OFFICE: Eindhoven, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Our flagship product, SmartGoals is an We have developed a new SaaS platform, ESTABLISHED: 2015 interactive cone system that creates endless SmartGoals: SkillGames that augments WEBSITE: smartgoals.nl opportunities for training. SmartGoals the experience of our training technology EMAIL: [email protected] improves skills and performance in the allowing for the quantification of real KEY CLIENTS: Manchester United, Ajax following areas: agility, endurance, passing, player performance data into FIFA-like skill Amsterdam, PSV Eindhoven, Philadelphia cognitive skills, awareness, possession, cards. With this element of gamification, Union decision making and reaction.nSmartGoals we not only push kids to give their best RELEVANT SPORTS: Soccer records data captured during training and during training and score the best skill TAGS: Performance Data Analytics, Wearables quantifies them into a FIFA-like profile for scores, but also allow clubs, academies, / Smart Devices every user, from kids to professionals. This coaches, scouts, and parents to monitor data can be further analyzed and interpreted performance based on real metrics and by coaches, scouts and parents. results.

SOLO WORKOUT MAKING GYM EQUIPMENT SMART

HEAD OFFICE: Wolsztyn, Poland SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 SOLO Workout is a cloud-based data collection SOLO Workout technology currently ESTABLISHED: 2017 system consisting of sensors paired with gym supports stack weight machines, WEBSITE: soloworkout.com equipment and an app. SOLO Workout enables free weights and cardio. Barbells and EMAIL: [email protected] real-time workout tracking to monitor your plate-loaded machine sensors are in KEY CLIENTS: Benefit Systems progres and performance, create personal development. We working on AI-driven RELEVANT SPORTS: Applicable across all training plans. SOLO Workout goes to the personal trainer connected to our sensors sports heart of the $11b active market’s unmet needs with accurate and affordable dynamic data. TAGS: AI (Artificial Intelligence), Fitness Tech, - delivering accurate, real-time data tracking We are a part of HYPE Sports Accelerator. Performance Data Analytics to gym owners, fitness clubs, members We partner with Western Sydney and and trainers. The product we created is a Loughborough Universities. game-changer in fitness and is universal and scalable.

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SPOBI (SPORTSBEINGINTELLIGENCE) DATA CENTERED TEAM MANAGEMENT APP. WE EXIST TO MAKE YOUTH SPORTS BETTER

HEAD OFFICE: Frankfurt, Germany SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 SPOBI is a sports management app optimizing Development of SPOBI V_2 with improved ESTABLISHED: 2018 youth sports. We surpass organizational, & new features. Alliances with top-tier WEBSITE: spobi.net monitoring and coaching needs by addressing partners. Partnership with a major EU EMAIL: [email protected] motivational needs. Our ethos is built upon Technological institution (iti.gr) for SPOBI KEY CLIENTS: Hellenic Basketball Federation, the philosophy of better never stops. We development. Strong position in regulated Olympiacos FC, Panathinaikos BC, AEK Athens utilize advanced mobile software and a unique markets in South East Europe (Greece, FC, Nicolas Tesla University of Sports Science reward mechanism to create a high quality Cyprus, Serbia) and . RELEVANT SPORTS: Applicable across all application at no cost. A passion for innovation, sports with specialist features to help to optimize TAGS: Athlete Empowerment / Promotion, athletic performance and translate the data Grassroots / Youth, Marketplace into profit for our users and sales for our partners.

SPORTS DATA SOLUTIONS TECHNICAL EDUCATION IN SPORT

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Sports Data Solutions (SDS) is a high In 2020, we’re looking to create and ESTABLISHED: 2017 performance sport consultancy specialising support a new generation of talentfor the WEBSITE: sportsdatasolutions.academy in web development and technical education. sports industry. The Sport x Code (SXC) EMAIL: [email protected] In 2017, Dan St Paul (a sports performance initiative aims to inspire by unlocking KEY CLIENTS: Sport Wales analyst turned software developer) founded the potential and introducing data and RELEVANT SPORTS: Applicable across all SDS off the back of successfully building a programming techniques, skills and sports tailored Athlete Management System for his software, for the benefit of sporting teams/ TAGS: AI (Artificial Intelligence), Performance previous employer. From there, Dan has had organisations. The aim is to provide their Data Analytics, Video Analytics great success consulting for various sporting learners with CPD certified and accredited organisations and has expanded the services courses. Learners will also gain access to of SDS to include technical education in sport. an online community of industry specialists amd technical support teams.

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SPORTS MENTALYTICS MEASURING & DEVELOPING ATHLETIC MINDSET

HEAD OFFICE: Ann Arbor, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 We’ve taken the latest research from We have some unique partnerships with ESTABLISHED: 2016 organizational and sport psychology to develop some mental performance coaches where WEBSITE: sportsmentalytics.com educational software measuring athletic we are going to build out our mental EMAIL: [email protected] mindset. Upon completing an assessment; skills section of the software and connect KEY CLIENTS: Yale, Syracuse, Towson, VCU, we produce an interactive baseline that helps our athletes to a community of elite Marquette athletes and coaches understand their current performance coaches. RELEVANT SPORTS: Applicable across all mindset, with a personalized plan for 3 Phases sports (Preparation, Competition, Teamwork), 8 TAGS: Performance Data Analytics Factors (Workstyle, Coachability, Grit, Team Orientation, Leadership Potential, Focus, Drive and Mental Toughness), 22 Sub-Dimensions, and 7 Unique Situations.

SPORTS PERFORMANCE TRACKING WEARABLE TEAM SPORT PERFORMANCE TRACKING TECHNOLOGIES

HEAD OFFICE: Melbourne, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 SPT prides itself on delivering simple, SPT has launched a new Integrated ESTABLISHED: 2015 powerful and affordable products. Our key Heart Rate Vest allowing teams to now WEBSITE: sptgps.com market “The Aspiring”, is the large sub-elite measure external and internal load. The EMAIL: [email protected] and amateur sports sectors. Our flagship team is very excited about our GameTraka KEY CLIENTS: Brisbane Lions Academy, product, the SPT2 GPS device, is used in 110+ software which will provide users with a Newtown Jets, U.S. National Lacrosse Teams, countries with 50,000+ users. In late 2019, the new and improved dashboard, expanded El Salvador National Football SPT2 received approval for in-game use by metric analysis, improved UX and analytics RELEVANT SPORTS: Applicable across all FIFA for Electronic Performance and Tracking workflows. In a new venture, SPT has sports Systems (EPTS). Along with this, our analytics partnered with specialists to make AniV8. TAGS: GPS Tracking, Performance Data software GameTraka, provides analysis of Analytics, Wearables / Smart Devices sophisticated GPS data to provides actionable insights.

SPORTSTRACE PERFORMANCE TRAINING AUTOMATION WITH VIDEO

HEAD OFFICE: Seattle, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 SportsTrace provides athletes information We provide athletes a low-cost way to ESTABLISHED: 2015 about their most important asset - their get personalized insights and targeted WEBSITE: sportstrace.com bodies. Through processing cell phone recommendations using only their cell EMAIL: [email protected] video, we generate 3D body and sports phones. College and professional teams KEY CLIENTS: Rice University recognition, providing feedback, analysis and meanwhile are looking to combine all RELEVANT SPORTS: Applicable across all recommendations to improve performance. their data streams in one place that sports provides personalized, comprehensible TAGS: AI (Artificial Intelligence), Computer insights automatically without any manual Vision, Fitness Tech intervention in order to make the most of packed schedules and short careers. We are looking to partner with video providers and our customer facing application.

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STABLEFORM THOROUGHBRED MOVEMENT TECHNOLOGY, HELPING TRAINERS GAIN INSIGHT

HEAD OFFICE: Caulfield, Australia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Automated horse analysis detects any change We are talking to leading equine ESTABLISHED: 2018 in gait. Through regular use of our smart veterinarians across Australia to use our WEBSITE: stableform.com fetlock guards, we detect change in movement boots in assisting in lameness assessment. EMAIL: [email protected] and highlight potential lameness issues. Vets will be able to conduct both subjective KEY CLIENTS: N/A LiveView allows trainers who are unable to analysis (watching a horse and listening) RELEVANT SPORTS: Equestrian attend to view live statistics on horse training and objective analysis (using movement TAGS: GPS Tracking, Performance Data sessions such as location, speed and heart data) to assess the lameness of a horse. Analytics, Wearables / Smart Devices rate and post training summary information. This objective analysis will form part of the Regular analysis of heart rate and sectional history of the horse and any major changes speeds allows for long-term trend analysis, in movement can be tracked over time, with helping understand the effectiveness of any changes being alerted to trainers. training programs.

STANCEBEAM DIGITAL COACHING PLATFORM POWERED BY IOT AND AI

HEAD OFFICE: Bangalore, India SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 StanceBeam is focused on developing our Due to the current COVID situation, ESTABLISHED: 2017 Digital Coaching Platform, leveraging IOT and we have launched a remote Coaching WEBSITE: stancebeam.com AI. We launched the worlds first Smart Cricket Solution, StanceBeam Connect. We are in EMAIL: [email protected] Bat Sensor in Dec 2018. Shikhar Dhawan is an advanced stage of onboarding a major KEY CLIENTS: Kookaburra, Melbourne High the face of our brand, and Kookaburra our Cricket academy group in India, an IPL Performance Cricket Academy, Melbourne distribution partner for AU, NZ, UK and SA. franchise and a few coaches/academies Cutting Edge Cricket, Karnataka Youth Cricket The team has strong tech backgrounds in the from Australia and UK. Academy consumer wearable space and understands the RELEVANT SPORTS: Applicable across all nuances associated with sports. Our current sports focus is Cricket, and we will be multi-product TAGS: AI (Artificial Intelligence), Performance and multi-sport in the next three years. Data Analytics, Video Analytics

STRAND SPORTS FULL GOLF SWING TRAINING AID

HEAD OFFICE: Oceanside, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Strand Sports is the manufacturer and Swing Align started the year with the ESTABLISHED: 2017 distributor of the Swing Align golf-swing announcement of the Swing Align Short WEBSITE: swingtrainer.com training aid. We are primarily an online Game device. We are currently working on EMAIL: [email protected] business, where we sell the Standard, XL, and bringing a second, putting specific short KEY CLIENTS: Devan Bonebrake Short Game variations of the Swing Align. Our game device to market as well. Our library RELEVANT SPORTS: Golf site has a wealth of instructional content to of instructional content continues to grow. TAGS: Athlete Empowerment / Promotion, help golfers best utilize the training aid and to While we offer shipping to anywhere in the E-Commerce, Wearables / Smart Devices learn about the golf swing in a more general world from our warehouse in California, sense. we also have small distributors in the UK and Korea, and are working to try and bring Swing Align to Japan as well.

59 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

STRIVE TECH INNOVATIVE WEARABLE TECHNOLOGY FOR ATHLETES

HEAD OFFICE: Bothell, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Strive is working to improve athlete We are currently working with NCAA ESTABLISHED: 2018 performance insights, via a performance programs, NFL teams and the US military, WEBSITE: wearstrive.com monitoring system of EMG sensors built into with projections to grow our partnerships EMAIL: [email protected] compression shorts. Measuring internal or this year. We have worked with football, KEY CLIENTS: Utah State University, University muscle load can give better insight to how basketball, soccer, field hockey, baseball of Maryland, Rutgers University, US Military, the body is handling external load. Sense3 is and lare looking to expand. Mississippi State University a first-of-its-kind system, with sensors that RELEVANT SPORTS: Applicable across all track muscle output of the quads, hamstrings sports and glutes to deliver full, real-time data. TAGS: AMS (Athlete Management System), Reveal how hard athletes are working and use GPS Tracking, Performance Data Analytics metrics to understand force, fatigue, symmetry and recovery.

SUPERBETTER AN APP FOR ATHLETE RESILIENCE AND SUCCESS

HEAD OFFICE: Chicago, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Created by researcher & world-renowned SuperBetter is adding a new ‘group play’ ESTABLISHED: 2015 game designer Jane McGonigal, SuperBetter feature that enables coaches and trainers WEBSITE: superbetter.com improves resilience, mental health and to create custom games/daily activities EMAIL: [email protected] success. Nearly a million people have played for their athletes. An NIH-funded clinical KEY CLIENTS: N/A the app, which works by activating the trial at The Ohio State University Wexner RELEVANT SPORTS: Applicable across all psychological strengths of game play in real Medical Center and Cincinnati Children’s sports life. Backed by science; published studies Hospital showed that patients recovering TAGS: Athlete Empowerment / Promotion, show it improves the 7 mental, emotional and from persistent concussion who used the Health / Med Tech, Protection / Concussion social measures scientifically linked to higher SuperBetter app once a day in conjunction resilience and meta-analyses show it to be with medical care improved symptoms and among the most effective apps for reducing optimism more than patients who received anxiety and depression. only standard medical treatment.

TENNIBOT AUTONOMOUS ROBOTS FOR TENNIS

HEAD OFFICE: Auburn, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Tennibot is an autonomous tennis assistant, We will change the way people have been ESTABLISHED: 2016 integrating computer vision and AI to save playing sports for centuries. No more WEBSITE: tennibot.com players, coaches and clubs time and effort. stopping routines to pick up tennis balls, EMAIL: [email protected] Tennibot picks up balls all over the court to no more wasting the golf club staff time KEY CLIENTS: Har-Tru allow players to hit more balls instead of driving around and picking golf balls on the RELEVANT SPORTS: Tennis picking them up. The net camera (station) driving range. Tennibot makes sports more TAGS: AI (Artificial Intelligence), Computer detects player’s swings and movements on the efficient and enjoyable by eliminating the Vision court. It records matches and creates player tedious parts. It increases the productivity heat maps. Basically, Tennibot transforms old of players and coaches. It adds additional tennis courts into a smart court that actually revenue streams to clubs and maximizes helps your game in every aspect. the use of their resources.

60 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

TRACKENER HORSE MONITORING TECHNOLOGY

HEAD OFFICE: London, United Kingdom SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Trackener has developed a 24/7 remote horse We are constantly implementing more ESTABLISHED: 2015 monitoring technology. It enables horse health problem detection algorithms. WEBSITE: trackener.com owners and vets to get peace of mind and We want to stay the leaders in equine EMAIL: [email protected] to take the best care of the horse thanks to health problems detection, prediction and KEY CLIENTS: University of Liverpool Vet unique insights. The Trackener horse wearable prevention with data science. School, Royal Veterinary College measures a horse’s activity, sleep, location and RELEVANT SPORTS: Equestrian heart rate, alerting the user to signs of a critical TAGS: Fitness Tech, GPS Tracking, Wearables / problem. Our technology is also used widely Smart Devices in equine science research projects to collect accurate data.

UBITRACK SPORTS PERFORMANCE DATA PROVIDER AND EXTRACTION COMPANY

HEAD OFFICE: Sofia, Bulgaria SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Ubitrack provides complete, clean and Ubitrack is in negotiations for its first ESTABLISHED: 2018 comprehensive raw data to sports analytics league-wide contract and is raising WEBSITE: ubitrack.eu companies. Through automation and high- capital to facilitate the implementation EMAIL: [email protected] tech it is our goal to be a one-stop-shop for of our technology. Later this year we KEY CLIENTS: FC Levski-Rakovski, Nesebar data acquired through our proprietary optical are implementing our technology in Cup detection, tracking and ID systems. Utilizing other pitch-based sports like rugby and RELEVANT SPORTS: Soccer state-of-the-art computer vision algorithms, american football. Apart from supplying TAGS: AI (Artificial Intelligence), Computer our system is able to recognize and track the market with high-quality data, we Vision, Official Data Provider everything on the pitch - the players, the are implementing AI so new and exciting ball and even the referees. We are presently patterns can be identified, which will servicing the soccer sector and will soon enter further improve the analytics sector and other sports. fan-engagement.

UNIT 1 TECH-ENABLED PRODUCTS FOR ACTION SPORTS & URBAN MOBILITY

HEAD OFFICE: Madrid, Spain SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 UNIT 1 is an American Company with our HQ UNIT 1 is developing the future of head ESTABLISHED: 2017 in Madrid. We create hardware, software and protection on the slopes and streets WEBSITE: unit1gear.com tech-enabled products aimed at reinventing by combining physical products with EMAIL: [email protected] action sports and urban mobility experiences. a layer of software and a dose of our KEY CLIENTS: Chapelco Ski Resort, Club Med Behind the brand is a team of designers, signature design DNA. The focus: Safety, RELEVANT SPORTS: Action Extreme engineers & business builders determined to Communication & Navigation. TAGS: GPS Tracking, Protection / Concussion, make the slopes and streets, safer & smarter. Wearables / Smart Devices

61 © 2020 Sports Tech World Series ATHLETE PERFORMANCE & TRACKING

USONO SMART ULTRASOUND SOLUTIONS

HEAD OFFICE: Eindhoven, Netherlands SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Usono is creative sports and medtech company Usono has already sold cardiology ESTABLISHED: 2016 that radically changes the use of ultrasound by products to many international hospitals WEBSITE: usono.com developing smart ultrasound solutions. With and is now targeting the sports and human EMAIL: [email protected] custom solutions and an established portfolio, performance market. With big players like KEY CLIENTS: French Army Research Institute, we aid in clinical or research applications. Our Philips, universities and sports institutes, Amsterdam University Medical Center, German mission is to improve the use of ultrasound Usono creates new methods for muscle Aerospace Institute, Erasmus University with easy to use products. imaging with ultrasound. Medical Center, Philips RELEVANT SPORTS: Applicable across all sports TAGS: Fitness Tech, Health / Med Tech, Wearables / Smart Devices

VAAKA PERFORMANCE TECHNOLOGY FOR PADDLE SPORTS

HEAD OFFICE: Dunedin, New Zealand SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Vaaka Limited is a New Zealand based Vaaka Cadence Sensors - lightweight, ESTABLISHED: 2010 Performance Technology Company. Our main wireless sensors give real-time stroke rate WEBSITE: vaakacadence.com focus is wireless, real-time stroke rate and feedback and distance per stroke analysis, EMAIL: [email protected] distance per stroke analysis for paddle sports. used by athletes across paddle sports. KEY CLIENTS: Canoe Racing New Zealand, Our design and manufacturing expertise Stroke rate data is displayed on Bluetooth High Performance Sport new Zealand, New supports a network of global dealerships, compatible GPS devices and smartphones. Zealand Waka Ama Elite Mens Team, Paddle promoting and selling Vaaka products Products are supported by free Vaaka California, Think kayak Australia worldwide. Analytics software, and via the Garmin RELEVANT SPORTS: Applicable across all Connect IQ Vaaka Paddle App for GPS sports watch compatibility. We have an active R+D TAGS: AMS (Athlete Management System), program for improved product quality and Performance Data Analytics, Wearables / function and continuous development. Smart Devices

VITRUVE ATHLETE AND HUMAN MEASUREMENT TECHNOLOGIES

HEAD OFFICE: Madrid, Spain SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 We tap into the full potential of human We are launching a new coach platform for ESTABLISHED: 2017 capability by utilizing wearables and iOS, where a coach can manage hundreds WEBSITE: vitruve.fit performance enhancement technology, of athletes while comparing them, and EMAIL: [email protected] revolutionizing training. Vitruve was born to making them compete via a leaderboard. KEY CLIENTS: Inter of Miami, Deportivo revolutionize strength training in the gym, This will increase fun in the weight room Alav√©s (LaLiga), Southeastern Oklahoma measuring the lifts with the most advanced and make training more efficient. We are University, San Diego University, Beimel hardware and giving objective data and also partnering with exercise equipment Beisbol Athletics allowing coaches to make decisions to further distributors in order to reach new clients RELEVANT SPORTS: Applicable across all improvement. Our target is all athletes and expand our company across the US. sports whatever their sport is, but have focus in TAGS: AI (Artificial Intelligence), Fitness Tech, colleges, high schools and high-performance Performance Data Analytics facilities.

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WALLABIES SMART SCOUTING AND PERFORMANCE ANALYSIS

HEAD OFFICE: Milan, Italy SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 We use data science tools in the field of sports Thanks to our algorithms, it is possible ESTABLISHED: 2016 data to create and develop systems and to compare thousands of players in one WEBSITE: wallabies.it algorithms that allow analysis of huge amounts click. Wallabies Performance Index is EMAIL: [email protected] of data in a short time. Wallabies algorithms an objective metric extrapolated from KEY CLIENTS: US Sassuolo Calcio, are distinct in their self-refinement capacity 7000+ variables analyzed for each player Associazione Calcio Monza S.p.A as historical data increases, known in Al as in every game. We are able to monitor RELEVANT SPORTS: Soccer Machine Learning. Given a very large dataset, the performance of the players match by TAGS: AI (Artificial Intelligence), Business we extrapolate, gesture, and process football match. We can monitor the performance of Intelligence, Performance Data Analytics information in order to find comparable every single player not only week by week, players, market values, ranking and predict, but also highlight the best position on the where possible, future sports performance. field for a player and provide features not directly observable.

WHYMPR MOUNTAIN COMMUNITY APP

HEAD OFFICE: Chamonix, France SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Whympr is social platform for mountain Whympr has one of the biggest mountain ESTABLISHED: 2017 enthusiastsd. From hikers to mountaineers, databases in the world with over 240 000 WEBSITE: whymrp.com climbers and ski tourers, Whympr allows summits and itineraries. It allows users EMAIL: [email protected] users to find the information they need for the to find mapping information, weather KEY CLIENTS: N/A mountains. forecast, professional and community RELEVANT SPORTS: Applicable across all feedback and much more to come. sports TAGS: Disability / Mobility, GPS Tracking, Marketplace

WINMILL ROBOTS FOR SPORTS PERFORMANCE TRAINING

HEAD OFFICE: Riga, Latvia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Winmill is developing robots for sports skills Winmill is working to introduce our ESTABLISHED: 2016 development. Our first product was an ice baseball product that will be the first WEBSITE: winmill.co hockey training device that can pass and shoot full-cycle training device for hitting and EMAIL: [email protected] pucks by tracking players with computer fielding, providing training/feedback in KEY CLIENTS: EV Zug, Moscow Spartak, Kazan vision. Users are able to connect via any smart the process. A training device capable of AK Bars device, providing feedback on performance. recreating real life pitches with accurate RELEVANT SPORTS: Baseball Used in major leagues across Europe and characteristics, simulating any pitch that TAGS: AI (Artificial Intelligence), Computer Russia, we will launch in USA Q3 2020. We you can imagine. For product development Vision, Wearables / Smart Devices have expanded our operations to baseball by we are working together with an MLB transferring our core knowledge to build full organisation and will have first units in cycle training tools that provide training and testing with them and couple of NCAA evaluation. baseball programs beginning Q3 2020.

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WORLDWIDE SPORTS SAFETY YOUTH ATHLETE SAFETY MANAGEMENT SYSTEM

HEAD OFFICE: Rockwall, United States SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 We all assume that when we drop off our We have received grants from the ESTABLISHED: 2016 children at sports practice that there is Childress Institute for Pediatric Trauma and WEBSITE: teamsafesports.com someone present who knows what to do if a large health system to study youth sports EMAIL: [email protected] they get hurt. What if that is not the case? concussions. We have several other grants KEY CLIENTS: Childress Institute for Pediatric TeamSafeSports is an app and web-based in the pipeline and have the commitment of Trauma mobile athlete injury response and risk a large youth football organization on the RELEVANT SPORTS: Applicable across all management system designed for youth sports East Coast to use our system for the fall sports organizations, schools, sports ministries, and season. TAGS: AMS (Athlete Management System), recreation programs which understand and are Health / Med Tech, Protection / Concussion committed the importance of safety, liability, and risk reduction.

XAMPION FOOTBALL PERFORMANCE TRACKING FROM GRASSROOTS TO PROS

HEAD OFFICE: Kaarina, Finland SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Xampion is a performance tracker for football Since launch in Q2 2019, Xampion has ESTABLISHED: 2016 skill development and a makes unique, raised significant interest and users in 30+ WEBSITE: xampion.com personal performance data available to all. countries. The Xampion system is being EMAIL: [email protected] The Xampion system is based on state-of- used in established youth development KEY CLIENTS: N/A the-art motion sensor technology, providing clubs around Europe. Our business is RELEVANT SPORTS: Soccer a range of football specific performance data based on data that is unique and useful to TAGS: AI (Artificial Intelligence), Grassroots / (through sensors placed under Xampion users and other stakeholders. Xampion is Youth, Performance Data Analytics insoles) available for instant analysis on either further developing a range of AI-driven the mobile or web app. Xampion is designed capabilities. Xampion can be used indoors to make professional level data accessible to and outdoors making it independent of youth and amateur players in a motivational expensive stadium infrastructure. and engaging form.

XTIMER SPRINT ANALYSING SYSTEM

HEAD OFFICE: Riga, Latvia SUMMARY WHAT’S EXCITING EMPOYEES: 1-10 Every sprint tells a story. xTimer empowers xTimer is currently used by the best Latvian ESTABLISHED: 2019 athletes to read their full sprint stories, analyze sprinters while they are getting ready for WEBSITE: xtimer.eu results, and look for improvements. 2021 Olympics in Tokyo. EMAIL: [email protected] KEY CLIENTS: Sindija Buksa, Janis Leitis, Viktors Lacis, Andis Austrups RELEVANT SPORTS: Applicable across all sports TAGS: Performance Data Analytics, Wearables / Smart Devices

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