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Jasper Liquor LIQUORRETAILER Keeping the Industry Informed featuring Jasper Liquor p16 DISPLAYING CONNECTION, NOT MERCHANDISE Be Personal, Specific and Authentic p18 There’s an App for That Free Information at p6 your Fingertips Industry Innovations Improve your Store’s Efficiency p10 Measuring your Performance Understanding KPIs P22 PM40026059 OFFICIAL PUBLICATION OF Fall 2018 Liquor Retailer 1 straightshots Your Bi-Weekly E-newsletter for the Liquor Industry from the Publishers of The Publican and Liquor Retailer · Latest Industry News · Trends · Events · Sales Tips · People Subscribe online at www.liquorretailer.com Contact us for details [email protected] 1-800-667-0955 LIQUORRETAILER Alberta Liquor Store Association FALL 2018 FEATURES 6 There’s an App for That: Free Information at your Fingertips Fit a world of liquor knowledge in your pocket with these mobile sites. 10 Industry Innovations: Improve your Store’s Efficiency Review technology, processes and procedures to enhance service and profits. 18 Displaying Connection, Not Merchandise: Be Personal, Specific and Authentic Be creative to cut through the hubbub and engage customers. 22 Measuring your Performance: Understanding KPIs Tracking key performance indicators helps Jasper Liquor you evaluate your store’s success. story on page 16 Liquor Retailer is published quarterly by: REGULARS EXTRAS PUBLICATIONS 4 Editor’s Notes 4 Upcoming Events T 604-574-4577 1-800-667-0955 5 ALSA’s Message 15 Will Legal Cannabis Impac F 604-574-2196 9 Product Showcase Alcohol Sales? [email protected] | www.emcmarketing.com 13 Wine Report - Port: History, 25 Liquor Sales Trends Publisher & Editor - Joyce Hayne Categories & Vintages Copy Editor - Debbie Minke 14 Beer Notes - The Ultimate Design & Layout - Krysta Furioso Editorial Committee - David Owen, Juanita Roos, Ranjan Kumar, Southern Alberta Beer Tour Ed Fong, Margaux Burgess, Howard Riddel, Ivonne Martinez 21 What’s New? 26 Names in the News PUBLICATIONS MAIL AGREEMENT NO. 40026059. RETURN UNDELIVERABLE CANADIAN ADDRESSES TO CIRCULATION DEPT EMC PUBLICATIONS 28 Spirit Spotlight - 19073 63 AVE. SURREY BC V3S 8G7 email: [email protected] Absinthe: Myths and Facts 30 AGLC Report The statements, opinions, and points of view expressed in published articles are not necessarily those of ALSA. Editor’s Notes by Joyce Hayne 2017-2018 ALSA Board of Directors The economy in Alberta is continuing to improve, more Albertans are working, and retail sales are Chairman up 2.5% year-to-date as of August 31. Liquor stores are seeing the impact of these positive changes Adam Koziak as sales in all categories except beer have been increasing. Full-time jobs are up 1.7% year-to-date Chateau Louis Store and average weekly earnings grew by 3.2% as of May. Alberta’s population is also expanding faster Vice-Chairman than the national average. It is estimated that the provincial population increased by 62,000 people Bob Richardson between July 2017 and June 2018. Crowfoot Liquor Store Alberta will be a leader when it comes to economic growth this year and next. The 2019 forecast Secretary Grant Graves has been revised upward to 2.7% GDP growth. The number of rigs drilling in Alberta was up 6.7% Kensington Wine Market year-to-date, whereas other oil-producing provinces were down 9.7%. Exports, manufacturing, and wholesale trade have also seen notable gains this year. Treasurer Allison Radford Let the good times keep rolling on! Anderson’s Liquor Past-Chairman Paul Howe 8th Street Crescent Heights Wine & Liquor Store Central Alberta Director Jay Robinson Wainwright Liquor and Cold Beer Northern Alberta Director Sukh Boparai Olympia Liquor Stores Southern Alberta Director upcoming events Brent Newman Sobeys Edmonton Director Oct 19-20 Edmonton Rocky Mountain Wine & Food Festival, Shaw Conference Centre, Halls A-C Gerald Proctor Alcanna www.rockymountainwine.com/event/edmonton/event-details/ Calgary Director Jeff Ambrose Nov 3 World of Whisky Festival, Stampede Park BMO Centre, Calgary Co-op Wine, Spirits, Beer www.eventbrite.ca/e/vip-admission-world-of-whisky-festival-tickets-45942186316 Directors at Large Michael MacDougall Rocky Mountain Spirits & Beer Nov 22-24 Banff Craft Beer Festival, The Cave and Basin Ranjan Kumar Titan Liquor www.albertabeerfestivals.com/events-services/banff-beer-festival-2/ Special Advisor to the President Irv Kipnes Jan 16’19 Edmonton Whisky Festival, Delta Edmonton South www.edmontonwhiskyfestival.ca Chairman’s Council Greg Krischke Corinthia Liquor Jan 20’19 Southern Alberta Food & Beverage Expo, Exhibition Park Lethbridge ALSA President www.eatdrinkalberta.com/events/lethbridge/ Ivonne Martinez ALSA Member Services Coordinator Howard Riddel ALSA Member Services South Lovedeep Kaler ALSA Sommelier/Educator Follow Liquor Retailer on Social Media Margaux Burgess ALSA Office 2707 Ellwood Drive SW @LRetailer Liquor Retailer.com Edmonton, AB T6X 0P7 Phone: 780-415-5176 Fax: 780-485-5182 Toll Free: 1-888-233-3370 www.alsaweb.ca 4 Liquor Retailer ALSA’s Message by Ivonne Martinez Liquor Ontario’s newly elected Premier Doug Ford wants to make alcohol cheaper. He should This year, Alberta will celebrate 25 years of also make it more convenient, more profitable, privatized alcohol sales and our most recent and more abundant. This has been Alberta’s public satisfaction survey confirms it was experience since we privatized our liquor absolutely the right decision. Fully 84% of industry in 1993. Albertans are happy with the industry as it functions today. As Albertans, we enjoy the broadest Cannabis selection and widest availability of beverages Cannabis sales in Canada become legal on anywhere in Canada. And it’s consumers, October 17th, and ALSA has been working with not bureaucrats, who decide what sells here. AGLC, producers, municipalities, and newly Before privatization, Alberta had roughly 200 approved retailers to ensure our Association liquor stores selling 2,200 products. Today, can provide the best information and facts to this we have just under 1,500 stores stocking industry. Stay tuned for future developments on a total of 24,334 wines, beers, spirits, and our website www.alsaweb.ca. liqueurs. Thanks to our open market with no barriers to entry, Alberta has become a mecca for ALSA brewers looking to perfect their craft and What are the issues facing your business? make their fortune, much to the delight of Are you having difficulties with the new the partaking public. We not only have an Tastings regulations? Issues with WCB? Do unfettered flow of beer coming in from other you need information on new trends in the provinces, but also internationally from liquor industry? We want to hear from you. many different countries. One liquor store in Join the Alberta Liquor Store Association Calgary offers more beer varieties than in the and be part of the next 25 years of responsible entire province of Ontario! retailing in the province. Canadian Consumer Spending on Alcohol, Tobacco and Cannabis (2016) Tobacco Beer Wine Cannabis Spirits 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 $BILLION Source: CIBC’s 2018 Cannabis: Almost Showtime Report Liquor Retailer 5 These portable computer programs run on smart phones, tablets and watches, providing a world of information on everything from what the 2015 Burgundy vintage was like (extraordinary for reds; uneven for whites) to how to make a Negroni (equal parts gin, sweet vermouth and Campari). Whether you’re a consumer or a retailer, liquor apps are indispensable sources of information and potential revenue. Here are the most essential free apps that your customers are using. All are available for iOS Thirsty? There’s and Android unless otherwise indicated. Essential Apps Alberta is home to more than 1,500 liquor stores, which means that finding a specific bottle can be a challenge. That’s where the an App for That Liquor Connect app comes in. Its product search tool lists thousands of products and where you can purchase them. Fit A World of Liquor Knowledge in Alberta is the first region in Canada for the US-based delivery service Drizly, which so far is available in Calgary and Edmonton. It Your Pocket with These Mobile Sites promises delivery within 20 to 40 minutes, or, of course, you can always order ahead. by Joanne Sasvari The globe-trotting bargain hunter and/ or hard-core partier should download the Long before consumers walk through the door of a brick-and-mortar liquor membership-based Hooch. This app connects store, chances are good that they’ve already started their shopping with a mobile to more than 100,000 bars, hotels, and restaurants worldwide, offering free drinks, app. discounts, VIP experiences and exclusive access. 6 Liquor Retailer tracks your blood alcohol count (Android). Wine Apps Vivino and Delectable are two similar apps that are like having a tiny sommelier in your pocket. They let you scan both wine labels and wine lists, then offer you wine ratings, reviews and average prices, help you pick the best options from a wine list, track wines you have tasted, and create a personalized taste profile. Considered by many to have the world’s most comprehensive wine database, Wine-Searcher lets you find, compare and (if you’re in the right country) buy wine from your phone. Hello Vino is like a virtual personal shopper Photo courtesy of deVine Wines & Spirits that offers recommendations for food and wine pairings as well as personalized wine picks based on your ratings, preferences, special occasions, and information gleaned from a Q and A. Trying to practice moderation? Then these to let you know when you’ve hit your limit. Looking for something specifically for per apps are for you. DrinkControl tracks what DrunkGuard charts your blood alcohol count, retailers? Wine Ring is an “AI-driven, B2B you’re drinking, how many calories you’ve calls a cab if you need it, and stops you personalization software” designed for the consumed, and how much you’ve spent, then from drunk texting (iOS).
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