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2015 Honda Chicago Auto Show Campaign Recap

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2015 Honda Chicago Auto Show Campaign Recap 2015 Honda Chicago Auto Show Campaign Recap 1 Honda + iHeartMedia Chicago Auto Show 2015 Program Summary • Using iHM Chicago’s on-air & digital assets, activate a program designed to drive listeners to the Honda display at the 2015 Chicago Auto Show Objective • Integrate a consumer engaging experience into the American Honda onsite display • A four week on-air & digital program on WKSC, WVAZ, WGCI, WLIT & WEBG; featuring Honda branded spots, event promotion and DJ endorsement content Method • Honda HotSpot lounge at the Auto Show featuring DJ appearances, cell phone charging station, stylish seating for visitors and Honda branded event premiums managed by iHM promo team • 22,886,138 total impressions generated from on-air, TTWN & digital content Results • Over delivery by 6,951,454 impressions (15,934,684 guaranteed) • Onsite custom display at the 2015 Auto Show visited by thousands of consumers 2 3 PROGRAM OVERVIEW Partnering with iHeartMedia Chicago, the Chicagoland and North West Indiana Honda dealers association connected with millions of consumers; creating a memorable onsite experience during the 2015 Auto Show. On-Air: Honda branded spot Onsite Activation: Creation of A custom digital program used bank consisting of :15s & :60s the Honda Hot Spot Lounge at iHR.com & the clusters assets to which ran over a four week flight the 2015 Chicago Auto Show engage web based listeners Endorsements: WKSC’s morning A TTWN integration featured Added value social posts show drove listener engagement daily traffic updates sponsored extended the conversation via with :60 Fred & Angi spot banks by local Honda dealers Twitter, Facebook & Instagram 4 ON-AIR AUDIO On-air spots ran across five Chicago based iHM stations generating 16,818,728 audio impressions. This four week program consisted of :60s & :15s branded spots, :15s event promos and WKSC :60s DJ Endorsements. :60s Honda :15s Honda :15s Remote Fred and Angi’s Fred and Angi’s Branded Spot Branded Spot Promo Spot Endorsement #1 Endorsement #2 5 Honda HotSpot Lounge at the 2015 Chicago Auto Show Integrating into the Chicago Auto Show, Honda offered an unique experience for attendees. The Honda HotSpot featured a 25ftx15ft stylish lounge space for guests, DJ appearances, cell phone charging stations, ottoman style seating and Honda branded event premiums managed by iHM promo team. Fred welcoming guests outside the Lounge Visitors explore the Honda HotSpot Lounge Inside the Honda HotSpot Lounge DJ Fred poses for a picture with guests Honda HotSpot Lounge attracting guests DJ Angi poses for a picture with a listener Honda cars stationed near HotSpot Lounge DJ Angi handing out branded items 6 WKSC Station Appearances Listing, Call backs & Social Media Post Samples Angi Appearance Listing Fred Appearance Listing Fred and Angi AV tweets about Honda and the Auto Show 7 Digital Integration WKSC, WLIT, WVAZ, WGCI, WEBG From Jan 26th- Feb 22nd a digital campaign ran on iHM Chicago station sites. This campaign consisted of 4X homepage takeovers per station, ROS display banner ads and iHR streaming audio companion banners. Total digital impressions: 3,211,310 8 Local Station Homepage Takeover Samples 103,837 total impressions WGCI Homepage Takeover WLIT Homepage Takeover Impressions = 12,435 Impressions = 13,331 WKSC Homepage Takeover WVAZ Homepage Takeover WEBG Homepage Takeover Impressions = 23,650 Impressions = 44,474 Impressions = 9,947 9 iHR.com Streaming & Companion Banner Samples 2,357,421 total impressions WGCI iHR.com Companion Banner WLIT iHR .com Companion Banner WVAZ iHR.com Companion WEBG iHR.com Companion Banner WKSC iHR .com Companion Banner Banner 10 ROS Display Banner Samples 750,052 total impressions WGCI ROS Display Banner WLIT ROS Display Banner Impressions = 200,003 Impressions = 120,003 WKSC ROS Display Banner WVAZ ROS Display Banner WEBG ROS Display Banner Impressions = 185,004 Impressions = 145,006 Impressions = 55,004 11 Total Traffic & Weather Network A custom Honda branded two week campaign using our TTWN assets generated 2,856,100 total impressions. This programming content featured: • 166X total spots across the network • Monday-Sunday 5a-8p • WBBM, WERV, WGCI, WJMK, WKSC, WLIT, WMVP, WNUA, WSCR, WUSN, WVAZ, WXRT TTWN over-delivered by 600,000+ Impressions WLIT-FM Air Check 12 Added Value Local Contesting WKSC Chicago A two week digital contest ran Feb 24th- 21st on 1035KISSFM.com sponsored by Honda. Listeners entered their email addresses for a chance to win a pair of tickets to the 2015 Chicago Auto Show. A total of 20 tickets were given away throughout the flight. Unique Contest Page views = 501 Contest Entries = 159 13 Thank you! 14 .
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