Joe Sokohl Experience SENIOR UX DESIGNER, CAPGEMINI, RICHMOND, VA/REMOTE 4/2017-PRESENT

OFFICE • Lead user experience (UX) teams within specific projects. 3321 Floyd Avenue • Facilitate design thinking workshops with clients to elicit ideas, understandings, and Richmond, VA 23221 directions for specific initiatives.

PHONE • Lead UX writing initiatives and content strategy approaches for application designs. +1.804.873.6964 • Generate concepts for interaction and realize them in different levels of wireframes and

EMAIL other design documentation. Design information architecture (IA) & taxonomies for [email protected] Websites, applications, and intranets. • For a major financial investment firm: Designed comprehensive onboarding experience for its financial advisor SaaS platform. Interviewed financial advisors remotely as well as used multiple online tools to compile and analyze user research.Created and tested information architecture and navigation designs. • For a global multisector manufacturing company’s international cross-sector platform: Conducted multiple international strategic business group workshops with key stakeholders. Helped design personas, journeys, and tasks. Created wireframes that indicated the interactions users needed to perform. Designed overall user research approach and led key interviews, requirements reviews, and overall UX design.

PRINCIPAL, REGULAR JOE CONSULTING, LLC, RICHMOND, VA 4/2009-4/2017 • Provided strategic UX consulting to help clients understand how experience design affects their businesses. • Conducted user research, provide interaction design, crafted content strategies, and created IA for Web sites, Web applications, and software. • Led flexible UX approaches, from Lean UX to Agile UX to waterfall to a mixture thereof, depending on the context, the client, and the need. • Engaged with clients to help solve transactional, work-related solutions that refine the everyday experiences of people.

USER EXPERIENCE LEAD, PRACTICEWORKS, LLC, REMOTE 8/2008-4/2009 • Developed and communicated tools and processes for this dental software company that ensured the experience vision was implemented across all stakeholder teams. As a key member of the Global Software team, delivered an overall strategy of integrated dental software suite. • Provided UX evangelism both internally and externally. • Performed research in clinics, hospitals, and dental offices. Created research-based personas and mental models. • Designed and specified the interaction behaviors for software products. • Led a team of two while also managing four external consultants.

DIRECTOR OF USER EXPERIENCE, KEANE, INC., REMOTE 7/2007- 8/2008 • Corporate advocate for user experience consulting: Information architecture, user research, interaction design, and usability evaluation along with visual design and front-end coding. Evangelized best practices in UX among both internal and external clients. Joe Sokohl • Led the core, strategic user experience team, focusing on high-visibility projects with the [email protected] company’s top 25 accounts. +1.804.873.6964 • Oversaw partnerships with multiple user experience firms. Wrote articles, spoke at conferences, and presented UX strategy & approaches to clients. • Managed 10 North American and 25 Indian IAs, visual designers, technical writers, & Web developers. Mentored competency skills along with general business consulting practices.Integrated offshore UX teams with onshore projects as well as led pursuits of projects internationally.

SENIOR PRINCIPAL INFORMATION ARCHITECT, KEANE, INC., RICHMOND, VA & REMOTE 2/2005- 7/2008 • Created personas, scenarios, & wireframes for Best Western’s booking experience. • For a major life insurance and annuities firm: Led the user-experience activities on a strategic assessment project. Defined high-level personas, scenarios, & UX strategies. • For a Fortune 100 manufacturing company: Created an online tutorial that used cascading style sheets and Adobe Captivate. Created & conducted standup training as a presentation.

DOCUMENTATION TEAM LEAD, DIGITALNET/BAE SYSTEMS, YORKTOWN, VA 7/2003-1/2005 • Evaluated application’s compliance with Section 508 of the Rehabilitation Act. Mentored the software engineering team on user-centered design strategies while also leading an information design team. • Created an online tutorial using CSS and Adobe Captivate for a U.S. Navy-wide timekeeping application. Produced process illustrations using Visio and Canvas.

UX LEAD, FEDERAL RESERVE INFORMATION TECH, RICHMOND, VA 4/2002–6/2003 • Incorporated UX into the first SCRUM/Agile application development FRIT had done. • Evaluated & designed intranet application’s IA, interaction design, and user interface on WebSphere Portal Server platform. Created an innovative collaborative work model, allowing greater participation in and transparency to an FRS national standards program. • Designed print brochures, diagrams, and flyers. Designed, formatted, and edited a four-color magazine directed to application developers and technical managers.

SENIOR HCI CONSULTANT, ICONMEDIALAB, HAMBURG, GERMANY 10/1999–12/2001 • Managed activities of design, branding, and HCI on a five-month, $10 million project. Led four-person team creating user interviews, profiles, and testing. Defined and usability- tested information architecture. Wrote dozens of use cases. Planned and implemented functional testing. • Defined and performed usability testing in both German and English. Coordinated testing with multiple countries. Helped define overall process for the company, combining the Rational Unified Process (RUP) with user-centered approaches. • Presented lectures and workshops on information architecture and interaction design. Wrote white papers and usability-oriented marketing collateral. • Stepped into middle of a project, replacing a three-person UX team. Worked directly to produce IA, interaction design specs, & usability testing. • Wrote use cases and user interface specifications for a workflow intranet. Planned and implemented functional testing. Conducted user research, including contextual analysis, observation, and heuristic analysis. • Defined IA & design for a portal combining consumer goods in an information platform. Page 2 Joe Sokohl Education [email protected] +1.804.873.6964 Virginia Commonwealth University (Richmond, Virginia) BACHELOR OF ARTS (CUM LAUDE) English Literature; minor concentration in German Language/Literature. Additional linguistic focus in Latin, Greek, Italian, French, and Russian

MASTERS OF ARTS (COURSEWORK ONLY—NO DEGREE CONFERRED) English Language & Literature

Memberships & Training Memberships • Interaction Design Association (former member, Board of Directors) • Information Architecture Institute charter member • Richmond User Experience (co-founder and former president, Board of Directors) Training • Information architecture refresher workshop (EuroIA) • Mental Models workshop (IA Summit) • Enterprise Information Architecture, Louis Rosenfeld • Taxonomy and Thesaurus workshop (IA Summit) • Introduction to HCI, Rensselaer Polytechnic Institute • HCI Fundamentals; Page Design, International Academy of Merchandising & Design

Published & Presented Publications • Everything You Know Is Wrong: Design Epistemology and you (poster). 2019 • From Stereoscopes to Holograms. 2017 • Destroying the Box: Experience Architecture Inspiration from Frank Lloyd Wright. 2015 • Taking UX to Eleven. 2013 • Don't Throw The Mental Model Baby Out with the Skeuomorphic Bathwater. 2013 • UX Leadership (poster). 2009 • A real nowhere man: managing remote teams remotely. 2009 • Motorcycle UX: Riding in the Fast Lane. 2008 • Ou est l’experience d’user en Richmond? 2005 • Setting the Scenario. 2004 Presentations • The Territory of the Map: Cartography and the Problem Of Information. 2016 • What Rock 'n' Roll Taught Me About UX. 2014 • The (Digital) Place You Love Is Gone: Loss in Hyperspace, or Designing for Permanence. 2015, 2013, 2012 • Don’t Kill Your Wireframes: Enliven Them Through Prototyping. 2014 • Detailed Design: Preserving the UX Vision (workshop). 2011 • Destroying the Box: Interaction Design Inspiration from Frank Lloyd Wright. 2011 Page 3 Joe Sokohl • Make It or Break It: Evolutionary Vs. Throwaway Protoyping. 2010 [email protected] • Nailing it down: Specifying experience design so it can be built. 2010 +1.804.873.6964 • Everything else for the UX Team of One. 2010 • How can you be in two places at once: designing across space and time. 2009 • Mission Possible: from user research to working prototype in 2 days. 2009 • From Design to Research: A Workshop. 2009 • A Real Nowhere Man: Managing Remote Users Remotely. 2009 • Changing the Rules of the Game: A Kobayashi Maru Approach to Developing User- Centered Training Content. 2008 • UX in the wind: finding experience on a motorcycle. 2008

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