WHAT’S IN THE NIELSEN SCARBOROUGH SURVEY? CONSUMER INSIGHTS AVAILABLE ACROSS THE U.S.

Auto Internet Sites or Apps Used When Shopping for New/Used Vehicle*

Auto Dealerships or Internet Sites Might Shop if Planning to Buy/ Institution Used/Primary Bank* Vehicle* Lease a New/Used Vehicle* • Auto Insurance Providers Services Have or Used at Primary • Bought New/Used/Leased Stores Where Household Usually Bank* • Distance Traveled One Way to Purchased Tires* Buy/Lease Last New/Used Vehicle • Auto Loan • Certificate of Deposit (CD) • Reason Used Dealer to Buy/Lease Auto Repair/Service Paid/Unpaid Last New/Used Vehicle Labor* • Checking Account • Make • Anti-Freeze/Coolant • Credit Card • Model • Auto Glass Replacement/Repair • Debit/ATM Card • Model Year • Brake Repair • Home Improvement Loan/Home Equity Loan • Number Leased • Car Battery • Home Mortgage • Number Owned • Car Radio/Stereo Equipment • Mobile Banking • Plan to Buy/Lease Hybrid or • Muffler Electric Vehicle • Money Market Account • New Tires • Plan to Buy/Lease Vehicle Next 12 • Online Banking • Oil Filter/Oil Change Months • Online Bill Pay • Paint/Body Work – Amount Plan to Pay • Personal Loan • Shocks/Struts – Type of Vehicle • Refinanced Home Mortgage • Transmission Repair • Savings Account • Tune-Up/Spark Plugs Stores Shopped for Auto • Student Loan Products/Services Past 12 • Other Car Repair Months* Credit Card Brand Used Past 3 Months Technology Features Included In Any Household Vehicle*

*Household Measurement 1 Types of Organizations Insurance Alcoholic Beverages Drink, Drank Contributed to in Past 12 • Auto* Past 7 Days & Drink Most Often Months* – Provider • Beer • Arts/Cultural – Length of Time With Current • Hard Cider • Educational/Academic Provider • Liquor (Spirits) • Healthcare/Medical – Plan to Switch Provider • Wine • Military/Veterans • Homeowners/Renters* • Wine Coolers • Political – Provider • Religious – Length of Time With Current Usual Price Range for Wine • Social Care/Welfare Provider Purchased at a Store • Other Organization – Plan to Switch Provider • Life Wine Purchased Past 3 Months Investments* • Health • Brand • 401K Plan – Type • Type • 529 Plan/College Savings Plan – Provider – Drink Most Often • Bonds • Group • IRA • Individual Frequency of Wine Consumption • Money Market Fund • Mutual Funds Participated in Company Beer Consumption Past 30 Days • Second Home/Real Estate Purchasing Decision & Brand Drank Most Often Property • Office Equipment/Office Supplies • Brands • Stocks/Stock Options • Overnight Delivery Services • Type • Other Securities & Investments – Domestic Light – Domestic Regular Services Used Past 12 Months* – Hard Cider • Accountant – Imported • Attorney – Malt Beverages – Bankruptcy – Microbrew/Craft Beer – Personal Injury Brands of Non-Alcoholic – Non-Alcoholic – Other Beverages Drank Past 7 Days & • Cash Advance or Title Loan Shop Most Often Types of Liquor Drank Past 30 • Check Cashing • Bottled/Canned Tea Days • Coin Cashing Service (Coinstar, • Bottled Water etc.) – Enhanced Water Places Purchased Beer, Wine or • Financial Planner – Any Flavored Water Liquor Past 30 Days • Funeral Pre-Planning • Energy Drink • Club Store • Insurance Agent at a Local Office • Juice • Convenience Store (Not Online) – Orange Juice • Drug Store • Online Investing/Stock Trading – Other Juice/Juice Drinks • Grocery Store • Real Estate Agent • Soft Drink • Liquor Store • Stockbroker – Regular • Nightclub/Bar • Tax Preparation Services – Diet • Sit-Down Restaurant • Travel Agent • Specialty Coffee • Stadium/Arena • Tutoring Service – Iced • Other Place • Wire Transfer – Hot • Sports Drink

*Household Measurement 2 • Number of Adults in Household by Time Spent on Internet Average Gender Week (on Computers, Tablets, • Number Employed in Household Smartphones & Other Mobile • Presence of Children by Age Devices at Work, Home or Elsewhere) • Presence of Teens • Less Than 1 Hour • Tenure in Current Residence • 1-4 Hours Personal • Type of Dwelling • Age • 5-9 Hours • Born in U.S. & Length of ‡Among Hispanic Respondents Only • 10-19 Hours U.S. Residence‡ • 20+ Hours • County of Residence • Education Level Internet Service Provider (ISP) – Currently Enrolled/Attending Used Classes at a College or University Internet Sites Visited or Apps • Employment Status Used Past 30 Days – Full-Time/Part-Time/ Not Home/Personal Computer • Portals, Search and Information Employed • Devices Owned – Angie’s List – Plan to Go Back to School – Desktop Computer – AOL – Plan to Seek a New Job – Laptop or Notebook Computer – Ask – Self-Employed – Smartphone (iPhone, Galaxy, – Bing – Small Business Owner etc.) – Craigslist – Student – Tablet (iPad, Galaxy Tab, – Google – Work at Home (Most of the Kindle Fire, etc.) – MSN Time/Always) • Stores Shopped/Bought Consumer – Wikipedia • Gender Electronics Past 12 Months* – Yahoo! • Grandparent of Child Under 18 – Yelp • Hispanic Ethnic Descent‡ Own/Plan to Buy* • Sports • Hispanic Origin‡ • Computer – ESPN • Language Preferred/Spoken‡ • eReader – FOX Sports • Marital Status • Internet Phone Service (VoIP) – Local Team Sites • Occupation • Tablet (iPad, Xoom, Galaxy, etc.) (MLB, NBA, NFL, NHL) • Parent of a Child in College • Smartphone (iPhone, Galaxy, etc.) – MLB • Parent of a Child Under 18 – MLS • Race Access Internet (on Computers, – NASCAR • Zip Code of Employment Tablets, Smartphones, & Other – NBA Mobile Devices at Work, Home or • Zip Code of Residence – NFL Elsewhere) – NHL Household* – PGA Tour Type Of Internet Connection* • Home Ownership – UFC • Cable • Household Income – WWE • DSL • Household Size • Fiber Optics (FiOs etc.) • Market Value of Home • Other Connection (Including • Number of Adults in Household Dial-Up) • Satellite

*Household Measurement 3 • National Media Media Websites Visited • Listen to Online Music Service – ABC News • Newspaper Websites (Last.fm, Pandora, Spotify, etc.) – CBS News – Yesterday • Local/Community Events – CNN – Past 7 Days • Local News – FOX News – Past 30 Days • Maps/GPS (Google Maps, MapQuest, etc.) – Huffington Post • Radio Websites • Medical Services/Information – NBC News – Past 7 days • Movies (Watch or Download) – The Weather Channel – Past 30 Days • Movie Listings • Radio and Music • Television Websites • Music (Download or Purchase- – iHeartRadio – Yesterday iTunes, Google Play, etc..) – Last.fm – Past 7 Days • National News – Pandora – Past 30 Days • Photo Processing/Sharing – Radio.com (Snapfish, Shutterfly, etc.) – Spotify Participated in Company • Podcasts (Watch, Listen, or • Social Networking Purchase Decision Download) – Facebook • Computer Hardware/Software • Real Estate Listings – Foursquare • Information Technology • Restaurant Information – Google+ (Network/Internet) (Reviews, Reservations, etc.) – Instagram • Search (Google, Yahoo!, etc.) – LinkedIn Ways Used Internet or Apps Past • Scan QR code 30 Days (By Device: Computer, • Shopping – Pinterest Tablet, Smartphone, Other) • Social Networking (Facebook, – Twitter • Automobile Information Twitter, LinkedIn etc.) • TV, Videos and Movies • Banking • Sports Scores/Updates – Hulu • Blogs (Read or Contributed) • Take College Courses – MTV • Cable TV Network Site • Traffic – Netflix • Consumer Reviews • Travel Reservations – TVGuide • Daily Deals (Groupon, • Video Clips (YouTube, etc.) – YouTube LivingSocial, etc.) • Watch Free TV Programs • Job Search • Dating/Personal Ads • Watch Live Sports – CareerBuilder • Download Newspaper, Radio, or – Monster TV Apps • Watch TV Programs Using Online Subscription Service (Hulu Plus, • Daily Deals • Fantasy Football or Other Netflix, etc.) – Google Offers Fantasy Sports • Weather – Groupon • Financial Information/Services • Other Coupons – LivingSocial • Find a Business Address or Phone • Other Use • Other Number – AARP • Games (Play or Download) • Instant Messaging Items Shopped for/Purchased on – Amazon Internet Past 12 Months • Job/Employment Search – eBay • Airline Tickets • Listen to Internet Radio (iHeartRadio, Radio.com, etc.) – Other Travel Reservations Time Spent on Social Networking (Hotels, Auto Rentals, etc.) Sites in an Average Day • Listen to a Local Radio Station Online

*Household Measurement 4 • Books • Any Online Grocery Store Drug Stores • CDs • Amount Spent on Groceries • Stores Bought Past 30 Days • Clothing/Accessories Past 7 Days – Prescription Purchases • Computer Hardware/Software – Other Drugs/Health or Beauty • Consumer Electronics Coupon Usage* Items • Cultural Event Tickets • Frequency of Use for • Flowers Groceries/Other Products/Services Convenience Stores • Furniture/Home Furnishings • How Obtained • Stores Bought Past 7 Days* • Groceries/Candy/Other Food – Email – Gas • Health and Beauty Items – In-Store Circulars – Alcoholic Beverage • Home Accessories – In-Store Coupons – Other Beverage • Insurance – Internet Sites/Apps – Snack/Candy • Medicine/Prescriptions – Magazines – Other Food • Mobile Device Apps – Mail – Cigarette/Tobacco • Movie Tickets – Preferred Customer/Loyalty – Lottery Ticket Card • Music Downloads (iTunes, etc.) – Other Item – Product Packages • Office Supplies – QR Code • Pet Supplies – Sunday Newspaper • Sporting Event Tickets – Text Messages • Sports Logo Apparel – Weekday Newspaper • Toys/Games – Other Source • Vehicle • Wine Medical Services Used at Food Products Used Hospital or Other Medical Facility • Other Products/Services In Past 7 Days* Past 3 Years* • Any Store Brand Food • Any Overnight Stay Procedure Amount Spent on Internet • Baby Food • Cancer/Oncology Purchases Past 12 Months • Candy • Cardiac Care • Less Than $100 • Coffee • Corrective Eye Surgery • $100 – $249 • Energy Bars/Nutrition Bars • Cosmetic Surgery • $250 – $499 • Fresh Meat • Hospital Emergency Room • $500 – $999 • Frozen Pizza • Maternity Care • $1,000 – $2,499 • Ice Cream/Frozen Juice • Mental Healthcare • $2,500 or More Bars/Frozen Yogurt • Neurology • Nuts • Orthopedics • Packaged Meats • Pediatrics • Prepared Foods (Chicken, Salad • Teeth Whitening, Veneers, etc. Bar, Sandwiches, etc.) • Treatment for Substance Abuse, • Pretzels/Chips/Popcorn Smoking or Nutrition • Ready-to-Eat Cereal • Urgent Care Facility (Excluding Grocery Stores* • Salsa Emergency Room) • Stores Shopped Past 7 Days • Soup • Other Medical Services • Store Purchased Most Groceries • Tortillas Past 7 Days • Yogurt

*Household Measurement 5 Healthcare Specialists Used Health Insurance • Exterior Paint Past 12 Months • Type • Heating/Air Conditioning • Cardiologist • Insurance Provider • Installed Pool/Hot Tub/Spa • Chiropractor – Group • Interior Paint/Wallpaper • Cosmetic Surgeon – Individual • Landscaping • Dentist • Plumbing • Dermatologist Life Insurance • Remodeled Bathroom • OB/GYN • Remodeled Kitchen • Ophthalmologist Belong to a Health/Fitness Club • Replaced Or Repaired Roof • Optometrist • Replaced Windows • Orthopedist Follow a Weight Loss Program • Siding • Physical Therapist • Other Remodeling • Other Specialist Contributed to Healthcare/ • Other Home Improvement Medical Organization* Stores Bought Glasses/ Stores Shopped/Purchased Past Contact Lenses Past 12 Months Current Health Description 12 Months* (In-Store, Online, Mail and Phone Purchases) Hospitals Used Past 3 Years* Actions Taken as a Result of • Carpeting/Floor Covering Health Ads Past 12 Months • Consumer Electronics Places Purchased Prescription • Furniture/Mattress Drugs/Non-Prescription Drugs/ Smoking/Tobacco Products • Hardware, Building, Paint, Lawn Health/Beauty Items Past 30 Days • Tobacco/Other Nicotine Products and Garden Items Used Past 30 Days • Large Appliances Reasons Bought Medications • Places Bought Tobacco/Other (OTC/Rx) Past 12 Months Nicotine Products Past 30 Days • Allergies • How Often Usually Smoke • Anxiety/Depression Cigarettes • Arthritis • No. of Cigarettes Smoked • Asthma Yesterday • No. of Times Tried to Quit • Children’s Medicine Items Purchased and Amount Smoking Past 12 Months • Cholesterol Spent Past 12 Months* • Cold/Flu • Camera/Accessories • Diabetes • Carpeting/Floor Covering • Digestive Disorder • Draperies, Blinds, etc. • High Blood Pressure • Furniture • Smoking Cessation • Hardware, Building or Paint Items • Weight Loss • Lawn or Garden Items Home Improvements Completed/ • Mattress • Other Planned & Amount Spent for Supplies and/or Labor Past 12 • Other Consumer Electronics Planning to Shop for Next 12 Months* • Television Months* • Any Addition • Nursing Care, Assisted Living or • Carpeting/Floor Covering Retirement Facility

*Household Measurement 6 Stores Shopped/Purchased Past • Tablet • Dance/Ballet Performance 12 Months*(In-Store, Online, Mail (iPad, Galaxy Tab, Kindle Fire, etc.) • Follow a Weight Loss Program and Phone Purchases) • RV/Recreational Vehicle • Health/Wellness/Fitness Expo • Carpeting/Floor Covering • Video Game System (PlayStation, • Job Fair/Recruitment Fair • Consumer Electronics Xbox, etc.) • Live Theater • Furniture/Mattress • VoIP (Vonage, Skype, MagicJack, • Movies etc.) • Hardware, Building, Paint, Lawn – When See New Movie and Garden Items • Wireless/Cell Phone Service – Frequency • Large Appliances • Past 30 Days Electricity Providers* • Past 3 Months Items Owned and Items/Services • Household Has Choice of • Event (Market-Specific) Plan to Buy Next 12 Months* Electricity Provider • Museum • ATV (All-Terrain Vehicle) • Household Plans to Switch Electricity – Art • Blu-ray/DVD player Provider in the Next 12 Months – Other • Boat • Current Electricity Provider for • Nightclub • Computer (Desktop or Laptop) Household – Comedy Club • Day Care Service – Other Nightclub • Digital Camera • Number of Times Lottery/Scratch- • Energy Saving Appliance off/Powerball Tickets Purchased • eReader (Kindle, Nook, etc.) – Past 30 Days • Furniture • Sports • HD Radio – High School Sports • High-Definition TV (HDTV) Leisure Activities – NASCAR • Home Security System • Casino – Other Sports • Major Appliance – Casino Visited Past 12 Months – See “Sports” Section • Mattress – Casino Activities Past 12 Months • Theme Park (Market Specific) • Mobile/Manufactured Home • Attended a Stage Show or Concert • Times Square (NYC) • Motorcycle • Bar/Nightclub • Zoo • Office in the Home • Other Gambling • Other Places/Attractions • Pest Control Service • Played Slot Machines – Local Market Specific • Pool, Hot Tub, Spa • Played Table Games • Primary Home/Condo (Blackjack, Craps, Poker, Personal Activities Past 12 Months – New Construction Roulette, etc.) • Adult Continuing Education – Existing Construction • Upscale Restaurant • Basketball • Satellite Radio • Circus • Bicycling • Satellite TV Subscription • Concert • Boating • Second Home – Any Paid Ticket • Bowling • Smart TV – Country Music • Camping • Smartphone – R&B/Rap/Hip-Hop • Fishing (iPhone, Galaxy etc.) – Rock • Football • Smartwatch – Symphony/Opera • Gardening • Streaming Media Player (Apple TV, – Other Musical Concert • Golf Roku, etc.) (jazz, blues, etc.) • Solar Panels • Grilling-Outdoor Cooking • Health/Fitness Club • Hiking/Backpacking

*Household Measurement 7 • Hunting • Buy Organic Food • National/Network News • Jogging/Running • Donate Time or Money to • Novelas • Lawn Care Environmental Causes • Reality • Photography • Drive Less/Use Alternative – Adventure • Snow Skiing/Snowboarding Transportation – Dating • Soccer • Have Energy-Efficient Windows – Talent • Softball/Baseball • Participate in energy-saving • Religious program through utility company • Swimming • Science Fiction • Pay More for Eco-Friendly • Sports • Tennis Products and Services • Volunteer Work • Recycle Electronics (Batteries, • Yoga/Pilates Cell Phones, Computers, etc.) Broadcast TV • Recycle Glass, Plastic or Paper • Viewing Other Activities/Local Market • Support Politicians Based on – Average Half-Hour Specific Environmental Positions – Cumulative Audience • Use Cloth/Reusable Shopping – Weekly Planned Events in Next Year Bags • Broadcast Network/Station Viewed • Attend Adult Continuing • Use Energy-Efficient Light Bulbs – Past 7 Days Education Classes • Use Less Water at Home • Amount Contributed to Public TV* • Birth of Child • Use Rechargeable Batteries • TV Websites Visited • Birth of Grandchild • Other – Yesterday • Buy House, Condo, or Co-Op – Past 7 Days • Buy or Lease a Hybrid or Electric – Past 30 Days Vehicle* • Get Married Sports Programming Watched on • Go Back to School (for Broadcast TV or Cable or Listened Degree/Certification) to on the Radio Past 12 Months • Last Child Finish College Types of Television Programs • Look for New Job Typically Watched TV Enhancements Own/Plan to • Make Last Home Mortgage • Comedies Buy* Payment • Court Shows • Blu-ray/DVD Player • Move/Change Address • Daytime Soap Operas • DVR • Refinance Home Mortgage • Daytime Talk Shows • HDTV • Retire or Take Early Retirement • Documentaries • Satellite-TV Subscription • Sell House, Condo, or Co-Op • Dramas • Video Game System • Shop for Nursing Care, Assisted Living or a Retirement Facility* • Game Shows • Kids’ Shows Cable TV • Cable Network Viewed Pet Ownership • Late-Night Talk – Past 7 Days • Dog • Local News – Morning • Type of Cable/Satellite • Cat Subscription* – Evening • Other – Hard-Wired (Cable) – Late – Telco (Cable) • Movies Green Lifestyles – Satellite • Music Videos • Buy Eco-Friendly Household • Cable/Telco TV Provider Cleaning Products • Mystery/Suspense/Crime • Buy Locally Grown Food

*Household Measurement 8 • Used VOD in the Past 30 Days to • Ways Internet Used Past 30 Days • e-Edition Readership Watch* – Listen to Local Radio Station – Daily/Sunday – Children’s Programs – Listen to Online Music Service • Newspaper Websites Visited – Free Movies – Listen to Internet Radio – Yesterday – Info on Automobiles, Real – Past 7 Days Estate or Classifieds Yellow Pages (Printed) Past 7 – Past 30 Days – Pay Movies Days (Home, Work, Elsewhere) • Read Newspaper on – Premium Channels Mobile/Electronic Device Past – Sports Magazines & Non-Daily Month – TV Shows Newspapers – Type of Device Used (Tablet, • Number of Pay-Per-View • Read Past 6 Months Smartphone, or Other Device) Programs/Movies Watched Past • Number of Issues Usually Read • Section Readership (Daily, 12 Months* Saturday and Sunday) – Advertising Circulars/ • Receive Any Premium Channels* Out-of-Home Media Inserts/Flyers • Satellite Dish* • Digital Video Displays, Places – Business/Finance News – Subscription Viewed Past 3 Months/30 Days – Classified Advertising – Provider – Airplanes – Comics • Subscribe/Plan to Subscribe – Airports – Editorial/Opinion to HDTV Service* – Doctors’ offices/hospitals – Entertainment/Lifestyle • Ways Internet Used Past 30 Days – Gas stations – Fashion – Cable TV Network Website – Grocery stores – Food/Cooking – Watch (Free TV Programs, – Health clubs/gyms Live Sports, TV Programs – Home and Garden – Office Lobbies/Elevators Using Online Subscription – International/National News Service) – Restaurants/Bars – Local News – Retail stores – Main News/Front Page Radio – Shopping malls – Movie Listings and Reviews • Amount Contributed to Public – Other – Science and Technology Radio* • Mall Media – Sports • HD Radio* • Pedestrian Traffic – Travel – Own • Roads Traveled Past 7 Days – TV or Radio Listings – Plan to Buy • Time Spent Commuting to Work • Listening One-Way Mean/Median Daily Time Spent – M-F Primary Dayparts AQH • Total Miles Traveled Past 7 Days With Media^ – M-F Primary Dayparts CUME • Types of Transportation Used • Broadcast TV – Total Week AQH Past 7 Days • Cable TV – Total Week CUME – Bicycle • Radio – Weekend Total CUME – Bus – Carpool • Radio Websites Visited ^Available on Select Software Platforms – Past 7 Days – Drive – Past 30 Days – Taxi • Satellite Radio* – Other Local Market Specific – Own – Plan to Buy Newspapers • Avg. Issue Audience/Cumulative Audience – Daily/Saturday/Sunday

*Household Measurement 9 Shopping Centers/Malls Shopped Direct Mail Past 12 Months • Mall Media Reach/Frequency (Advertising/Mail-Order Catalog) – Past 3 Months • Merchandise or Services Bought – Past 30 Days • Number of Times Purchased

Items Purchased & Total Amount Quick Service Restaurants Used Major/Department Stores Spent Past 12 Months Past 30 Days (Eat-In, Drive-Thru, (In-Store, Online, Mail-Order, Take-Out, Home Delivery, Other) Phone Purchases) • Athletic Clothing • Brand • Shopped • Athletic Shoes – Meal Type (Breakfast, Lunch, – Past 3 Months • Children’s Clothing Dinner, Other) – Past 30 Days • Cosmetics/Perfumes • Frequency of Use • Purchased • Costume Jewelry – Past 30 Days • Fine Jewelry Sit-Down Restaurants Used • Infants’ Clothing Past 30 Days (Eat-In, Drive-Thru, Stores Shopped/Used Services • Men’s Business Clothing Take-Out, Home Delivery, Other) Past 3 Months & Past 12 Months • Men’s Casual Clothing • Brand (In-Store, Online, Mail-Order, • Men’s Shoes Phone Purchases) – Meal Type (Breakfast, Lunch, • Skin Care Items Dinner, Other) • Books • Sports Equipment • Frequency of Use • Bridal • Women’s Business Clothing • Costume Jewelry • Women’s Casual Clothing Restaurant Type (Eat-In, Drive- • Day Spa • Women’s Shoes Thru, Take-Out, Home Delivery, • Dry Cleaner Other) • Fine Jewelry Sports Apparel With Team/League • Meal Type (Breakfast, Lunch, • Florists Dinner, Other) Logos Bought Past 12 Months • Game/Toy (In-Store, Online, Mail-Order – Any Pizza • Home Accessories and Phone Purchases) – Chinese • Music/Video – Other Asian • Office Supplies/Services Online Shopping – Coffee House/Bar • Pet Supplies • Amount Spent Past Year – Italian • Other • Items Shopped/Purchased Past – Mexican Year – Seafood Stores Shopped Past 3 Months – Sports Bar (In-Store, Online, Mail-Order, – Steakhouse Phone Purchases) – Upscale • Shoes/Sneakers/Footwear • Sporting Goods

Consumer Electronics Stores Sports Programs Past 12 Months: Shopped/Purchased Computer Broadcast TV, Cable TV, Radio Hardware/Software Past 12 (Including Local Teams) Months * • College Basketball Clothing Stores – NCAA Men’s Tournament Shopped/Purchased Places Viewed Digital Video – NCAA Women’s Tournament Past 3 Months (In-Store, Online, Displays in Past 30 Days and – Regular Season Mail-Order and Phone Past 6 Months Purchases)

*Household Measurement 10 • College Football • Pro Soccer Avidity/Level of Interest in/Number – Bowl Games – Mexican League Soccer of Games Attended Past 12 Months – Regular Season – Mexican Soccer National Team • College Sports • Motorsports – MLS (Major League Soccer) – Baseball – Formula One (F1) Racing – U.S. Soccer National Team – Basketball – IndyCar Series • Pro Tennis – Football – NASCAR – ATP (Men’s Tennis) – Hockey – NHRA Drag Racing – WTA (Women’s Tennis) • Motorsports – Other Auto Races • Other Sports – Formula One (F1) Racing – Supercross/Motocross – Extreme/Action Sports – IndyCar Series – United SportsCar – Figure Skating – Monster Jam (Monster Trucks) Championship – Fishing – MotoGP (Grand Prix Motorcycle • Pro Baseball – Horse Racing Racing) – All MLB Teams – Olympics – NASCAR – Minor League Baseball – PBA (Pro Bowling) – NHRA Drag Racing – MLB Playoffs – PBR (Pro Bull Riding) – Supercross/Motocross – World Series – Pro Boxing – United SportsCar Championship • Pro Basketball – Pro Rodeo • Pro Sports – All NBA Teams – Pro Surfing – AFL (Arena Football League) – NBA Finals – Tournament Poker – ATP (Men’s Tennis) – NBA Playoffs – Ultimate Fighting – Cricket – WNBA Championship (UFC) – European Soccer • Pro Football – WWE (Pro Wrestling) – Extreme/Action Sports – AFL (Arena Football League) – Horse Racing – All NFL Teams Sports/Teams Followed on Social – LPGA Tour (Women’s Golf) – Monday Night Football Networking/Internet/Apps – Mexican League Soccer – NFL Playoffs • College Sports – Minor League Baseball – Sunday Night Football • MLB – Minor League Hockey – Super Bowl • MLS – MLB – Thursday Night Football • NASCAR – MLS • Pro Golf • NBA – NBA – LPGA Tour (Women’s Golf) • NFL – NBA D-League – PGA TOUR (Men’s Golf) • NHL (NBA Development League) • Pro Hockey • None – NFL – All NHL Teams – NHL – Minor League Hockey – PBR (Pro Bull Riding) – Stanley Cup Playoffs – PGA Tour (Men’s Golf) • Pro/College Lacrosse – Pro Boxing – Pro Rodeo

*Household Measurement 11 – Ultimate Fighting Championship Wireless/Cell Phone Features (UFC) Used – WNBA • Data (Email, Internet, etc.) – WTA (Women’s Tennis) • Texting • Other Sports – Number of Text Messages Sent – Figure Skating Yesterday Shopped/Purchased Online – Gymnastics Past 12 Months – High School Sports Telephone* • Airline Tickets – Olympics • International Areas Called for • Other Travel Reservations – WWE (Pro Wrestling) Personal Reasons Past 30 Days • Long-Distance Carrier Places Visited for an Overnight Sports Apparel With Team/League Stay or Longer in the Past 12 Logos Purchased Past 12 Months Months (Business or • College Sports Personal/Vacation) • High School Sports • MLB Number of Domestic Airplane Round-Trips Taken Within the • NASCAR Continental U.S. in the • NBA Modes Of Transportation Used Past 12 Months Past 7 Days • NFL • Business • Bicycle • NHL • Personal/Vacation • Bus • WWE (Pro Wrestling) • Total Trips • Other Sports • Carpool • Drive Places Traveled Outside • Taxi Continental U.S. Past 3 Years • Other Local Market Specific Number of Round Trips Taken Roads Traveled Past 7 Days Outside Continental U.S. Past 3 Years Wireless/Cell Phone Total Miles Traveled Past 7 Days • Business Service Subscriber • Personal/Vacation Distance Walked in Town, City • Total Round Trips Wireless/Cell Phone or Downtown Area Past 7 Days • Access Internet Via Wireless/Cell Travel-Related Phone Time Spent Commuting to • Airlines Used Past 12 Months • Amount of Monthly Bill Work One-Way – Business • Brand of Wireless/Cell Carrier – Personal/Vacation • Brand of Wireless/Cell Phone Own Out-of-Home Media • Airport Used as Point of Departure • Operating System Used by • Pedestrian Traffic Past 12 Months Smartphone • Places Viewed Digital Video • Attractions Visited Past 12 Months • Payment Plan Displays • Cruise Lines Used Past 3 Years – Prepaid Usage – Past 6 Months • Hotels/Motels Used Past 12 – Receive Bill Each Month – Past 30 Days Months • Plan to Purchase* • Plan to Switch Carrier

*Household Measurement 12 • Rental Car Companies Used Past 12 Months • Use of Travel Agent*

Participated in Company Purchasing Decision • Business Travel/Convention Arrangements

Registered to Vote

Political Party Affiliation

Frequency of Voting • Local Elections • Presidential Elections • Statewide Elections

Contributed to Political Organization*

Support Politician Based on Environmental Position

*Household Measurement

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