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Financial Support for the Development of Tourism Industry in Guangdong Province

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Financial Support for the Development of Tourism Industry in Guangdong Province International Journal of Trend in Research and Development, Volume 8(4), ISSN: 2394-9333 www.ijtrd.com Financial Support for the Development of Tourism Industry in Guangdong Province Shengyu Gu School of Geography and Tourism, Huizhou University, HuiZhou, Guangdong, 516007, China Abstract: Since the reform and opening up, China's rapid communication and other infrastructure, the popularity of the economic growth has created a miracle in the history of world Internet, government policy support, all of these provide economic growth. However, since the international financial convenient external conditions for tea production and tea culture crisis in 2008, the development mode of over reliance on export publicity in Chaoshan area. Chaoshan tea culture is faced with a trade and investment has become the bottleneck of sustained huge tea culture tourism market and tea product sales market. economic growth. The weakness of foreign demand market We should combine the tea culture and tourism development in makes the export-oriented economic structure suffer severe Chaoshan area, enhance its popularity and brand effect, promote impact. Under the background of one of the "one belt, one road" each other, realize the double benefits of culture and economy, strategy, Guangdong's coastal sports tourism industry will face and achieve a win-win situation. an excellent development opportunity. Therefore, further Tourism enterprises are the main body of tourism innovation strengthening the empirical research of coastal sports tourism is and the main force of tourism development in the whole region. not only the need of the development of Guangdong tourism First, enhance the overall strength of tourism enterprises, industry, but also the need of realizing the national development increase the number of flagship and leading tourism enterprise strategy. groups by increasing investment, introducing enterprises and Keywords: Tourism, Passenger Flow Statistics, Data Analysis, mergers and acquisitions, and constantly improve their Financial Policy competitiveness. The second is to increase the development of tourism derivatives such as theme products, cultural and I. INTRODUCTION creative goods, performing arts and entertainment, aiming at the Global tourism refers to the comprehensive and systematic current situation that traditional tourism enterprises such as star optimization and promotion of regional economic and social hotels, travel agencies and scenic spots are under great pressure resources, especially tourism resources, related industries, of transformation and upgrading, lack of innovation ability and ecological environment, public services, institutional low profit margin. The third is to accelerate the development of mechanisms, policies and regulations, and civilization quality in online travel agents, tourism car rental, tourism media and a certain region with tourism as the dominant industry. To tourism finance, and enhance the vitality of tourism enterprises achieve the organic integration of regional resources, industrial to carry out chain operation, cross-border integration, online and integration development and social co construction and sharing. offline integration and overseas investment. Fourth, increase It is a new concept and mode of regional coordinated publicity efforts to enhance the popularity of tourism enterprises, development that tourism drives and promotes the coordinated tourism products and tourism services at home and abroad, and development of economy and society. It can not only promote create a tourism brand with high popularity and irreplaceable. the comprehensive deepening reform of tourism, but also II. THE PROPOSED METHODOLOGY provide more comfortable, convenient, rich and profound tourism experience for the public. However, in view of the Financial Structure Theory. The theory comes from the current situation of global tourism development in Guangdong book "financial structure and financial development" published Province, some cities and counties have made slow progress due by the Belgian economist goldsmith. It holds that a country's to the lack of awareness, the lack of consensus, the lack of clear financial structure mainly includes financial instruments and path and effective measures. Therefore, accelerating the financial institutions, and the essence of financial development high-quality development of global tourism is a major measure is the change of financial structure. Therefore, to study financial for Guangdong to adapt to and lead the new normal of economic development is to study the change and upgrading process of development, and is also the key to the transformation of financial structure. Through the research on the financial data Guangdong's economic development mode and the strategic and data of 35 countries in the past 100 years, it is found that adjustment of economic structure. although there are some differences in the development of the financial structure of various countries in the world, they Culture began in China and is one of the representatives of basically show certain regularity, and creatively put forward the Chinese traditional culture. Since the reform and opening up, measurement index of a country's financial structure and with the continuous development of China's economy, people's development level, namely the financial correlation rate. living standards have improved significantly. More and more people begin to pursue the improvement of life quality and the Goldsmith especially emphasized the positive role of enrichment of spiritual culture. Tea culture has been highly financial development in promoting economic growth. The praised by people. Especially in recent years, our government development of financial structure leads to the separation has strengthened the attention and promotion of tea culture, and between investment and savings, which improves the various new projects and new concepts with tea culture as the investment income and capital formation, and effectively theme emerge in endlessly, which not only popularizes tea improves the economic growth rate. The more developed the culture, but also brings great economic and social benefits. financial structure and the more active the financial activities Chaoshan area in Guangdong Province has unique geographical are, the stronger the penetration of finance into the economy advantages and high-quality tea mountain resources. In addition, will be, and the faster the economic development and economic the rapid development of modern social transportation, growth will be. Therefore, the core of financial structure theory IJTRD | July – August 2021 Available [email protected] 32 International Journal of Trend in Research and Development, Volume 8(4), ISSN: 2394-9333 www.ijtrd.com is to emphasize the effective supply of financial instruments and and marine leisure sports products, the generally small scale of the normal operation of financial mechanism, which is also the coastal sports tourism enterprises, the relatively single projects, key for finance to promote economic growth. This theory has a and the lack of their own coastal leisure sports resources to form far-reaching influence and has been inherited by many later their own coastal leisure sports products that meet the needs of financial development theories. tourists and have their own characteristics. The development level of sports tourism resources is low, the development Endogenous financial theory from the perspective of process lacks overall planning, the overall concept of regional institution. The theory holds that institution is an important sports tourism development is not strong, the brand awareness is factor to determine information asymmetry, transaction cost and not strong, and the brand effect is not enough. risk management. Therefore, it emphasizes the legal system, interest groups and cultural tradition. The more perfect a Guangdong Tourism Development Strategy. In order to country's legal system is, the more effective the protection of better adapt to the rapid development of coastal sports tourism investment will be, and the higher the level of financial in Guangdong, on the one hand, government departments development will be. A country's financial activities are easily should take the lead to speed up the construction of affected by political factors, and interest groups can control the transportation, scenic facilities, comprehensive matching development of finance. This view emphasizes the role of facilities, environmental facilities and public service facilities religion, credit and language in the process of financial related to coastal sports tourism through various flexible ways development. such as government funding, introducing private capital and raising social capital. On the other hand, we can cooperate with Fiscal policy is an important part of a country's economic local residents to establish a tourism service unit integrating policy, representing the interests of the ruling class. It is the accommodation, catering and entertainment, and give operating principle of the financial system determined corresponding subsidies to improve the service infrastructure of according to the economic, political and social development the tourism area. At the same time, residents who are willing goals set by the country. It is mainly through the changes of and meet the standards can be included in the tourism service government expenditure and income level to adjust the total units through bidding. Strive to achieve the basic
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