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Leveraging Tourism Funding to Grow Pennsylvania's Economy Page 1 HOUSE OF REPRESENTATIVES COMMONWEALTH OF PENNSYLVANIA *** Leveraging Tourism Funding to Grow Pennsylvania's Economy House Appropriations Committee Gettysburg National Park Service Museum and Visitor Center 1195 Baltimore Pike Gettysburg, Pennsylvania Tuesday, September 17, 2013 - 9:00 a.m. --oOo-- COMMITTEE MEMBERS PRESENT: Honorable William F. Adolph, Majority Chairman Honorable Ryan Aument Honorable Gary Day Honorable Gordon Denlinger Honorable Seth M. Grove Honorable Thomas H. Killion Honorable Duane Milne Honorable Mark Mustio Honorable Donna Oberlander Honorable Scott Petri Honorable Curtis G. Sonney Honorable Joseph F. Markosek, Minority Chairman Honorable Michelle Brownlee Honorable Mike Carroll Honorable Deberah Kula Honorable Michael H. O'Brien Honorable Steven J. Santarsiero Honorable Jack Wheatley NON-COMMITTEE MEMBERS: Honorable Dan Moul Honorable Jerry Stern Key Reporters 717.764.7801 [email protected] ^raging Tourism Funding to Grow Pennsylvania's Economy Page 2 1 STAFF MEMBERS PRESENT: 2 Ritchie LaFaver 3 Majority Deputy Executive Director 4 Daniel Clark, Esquire 5 Majority Chief Counsel 6 Jeannie Smyth 7 Majority Legislative Administrative Assistant 8 Mike Stoll 9 Majority Communications Director 10 Jeff Clukey 11 Majority Budget Analyst 12 Tom Gwinn 13 Majority Budget Analyst 14 Sean Brandon 15 Minority Budget Analyst 16 Chris Kimple 17 Legislative Assistant to Representative Moul 18 19 20 21 22 23 24 25 Reporters 717.764.7801 [email protected] ^raging Tourism Funding to Grow Pennsylvania's Economy Page 3 1 INDEX OF TESTIFIERS 2 TESTIFIERS PAGE 3 Opening remarks by Chairman Adolph...... 4 4 Bob Kirby, Superintendent................ 7 Gettysburg National Park Service 5 Museum and Visitor Center 6 Norris Flowers, President................ 19 Gettysburg Convention & Visitors Bureau 7 Rob Fulton, President.................... 24 8 PA Association of Travel & Tourism 9 Jane Sheffield, President................ 33 HeritagePA 10 Olga Herbert, Executive Director........ 93 11 Lincoln Highway Heritage Corridor 12 Richard Farr, Executive Director........ 107 Rabbittransit 13 14 15 SUBMITTED WRITTEN TESTIMONY 16 17 (See other submitted testimony and handouts online). 18 19 20 21 22 23 24 25 Reporters 717.764.7801 [email protected] averaging Tourism Funding to Grow Pennsylvania's Economy Page 4 1 MAJORITY CHAIRMAN ADOLPH: Good morning, 2 everyone. I'd like to call to order the House 3 Appropriations Committee on leveraging tourism 4 funding to grow Pennsylvania's economy. 5 My name is Bill Adolph. I'm the Republican 6 Chairman of the House Appropriations Committee. 7 It's certainly nice to be here. I would be 8 certainly remised if I did not recognize that 9 Representative Dan Moul was doing an outstanding 10 job in organizing our two-day trip here. Yesterday 11 we saw the fruit belt and some of the historic 12 areas in Adams County. 13 Today, Representative Moul has organized 14 this hearing to talk a little bit about leveraging 15 tourism dollars. We certainly have an excellent 16 panel today to give us the information how state 17 funding can help the tourism industry and grow the 18 economy here in Adams County. 19 I would ask that all guests and members, 20 if they would just take a minute and check their 21 cell phones and iPhones and all the electronic 22 devices that you may have on you so that we can 23 have an interruption-free hearing that doesn't 24 interfere with our equipment here. 25 I also would like that each member of Reporters 717.764.7801 [email protected] averaging Tourism Funding to Grow Pennsylvania's Economy Page 5 1 the Appropriations Committee to identify to the 2 viewers and to the panel of what areas of the state 3 you represent. So, starting to my far right. 4 REPRESENTATIVE AUMENT: Good morning. 5 My name is Ryan Aument. I represent the 41st 6 Legislative District in Lancaster County. 7 REPRESENTATIVE GROVE: Seth Grove, 196th 8 District, York County. 9 REPRESENTATIVE MUSTIO: Mark Mustio, 10 44th District, Allegheny County. 11 REPRESENTATIVE KILLION: Tom Killion, 12 168th District, parts of Delaware and parts of 13 Chester County. 14 REPRESENTATIVE PETRI: Scott Petri, 15 178th District, part of Bucks County. 16 REPRESENTATIVE CARROLL: Good morning. 17 Mike Carroll, Luzerne and Monroe counties, Wyoming 18 Valley and parts of the Poconos. 19 REPRESENTATIVE KULA: Good morning. 20 Deberah Kula, Fayette and Westmoreland counties, 21 52nd District. 22 MINORITY CHAIRMAN MARKOSEK: Good 23 morning. State Representative Joe Markosek, 24 Allegheny and Westmoreland counties, and Democratic 25 Chairman of the House Appropriations Committee. Reporters 717.764.7801 [email protected] ■veraging Tourism Funding to Grow Pennsylvania's Economy Page 6 1 REPRESENTATIVE OBERLANDER: Good 2 morning. Representative Donna Oberlander, Clarion 3 and Armstrong, part of the great northwest and 4 Pennsylvania wilds. 5 REPRESENTATIVE SONNEY: Good morning. 6 Curt Sonney, 4th District in Erie County. 7 REPRESENTATIVE MILNE: Good morning. 8 Duane Milne from Chester County. 9 REPRESENTATIVE DENLINGER: Good morning. 10 Gordon Denlinger, eastern Lancaster County. 11 REPRESENTATIVE DAY: Good morning. 12 Representative Gary Day, parts of Lehigh and Berks 13 County. 14 MR. O'BRIEN: Good morning. 15 Representative Michael O'Brien, 157th District, 16 Philadelphia. 17 REPRESENTATIVE BROWNLEE: Good morning. 18 Michelle Brownlee, Philadelphia County, 195th 19 Legislative District. 20 REPRESENTATIVE MOUL: And good morning. 21 I'm Representative Dan Moul, and welcome to my 22 district, the 91st District where America was 23 saved. And I also put in an order for some 24 beautiful weather for our trip down here. Thank 25 you for allowing me to do this, Mr. Chairman. Reporters 717.764.7801 [email protected] veraging Tourism Funding to Grow Pennsylvania's Economy Page 7 1 MAJORITY CHAIRMAN ADOLPH: And thank 2 you, Representative. At this time we're going to 3 start, before we get into the hearing, I'd like 4 Superintendent Bob Kirby to say a few words to the 5 committee and to the panel welcoming us to the 6 area. Bob, if you would identify yourself and sit 7 at the table, if you don't mind. 8 MR. KIRBY: No, not at all. 9 MAJORITY CHAIRMAN ADOLPH: And we have 10 to use these mics because this is going to be aired 11 a little later on probably PCN and other local 12 cables. 13 MR. KIRBY: Well, very good. Thank you. 14 It's quite an honor to have such a distinguished 15 group of folks here. Special thanks to Dan Moul 16 for doing so many good things for the community and 17 the area, and thank you for the House of 18 Representatives from the Appropriations Committee. 19 This is a real honor for us to host you here today. 20 We are in the Visitor Center of 21 Gettysburg National Military Park, and it's run by 22 the Gettysburg Foundation, our partner, which I 23 think we're gonna talk about at some length later 24 on today. It's a great partnership. It sustains 25 us as a federal entity in these difficult times, Reporters 717.764.7801 [email protected] veraging Tourism Funding to Grow Pennsylvania's Economy Page 8 1 and we've done great things. 2 This past year, some of you are familiar 3 with the successes of the community has been able 4 to carry out as a result of a great opportunity of 5 team effort to host at least the first two-thirds 6 of our sesquicentennial year with our anniversary 7 programs that were conducted here in June and July. 8 Norris Flowers will take about some of the numbers; 9 the numbers are phenomenal, and I have upstairs 10 scores and scores of positive letters about the 11 experience that people encountered during their 12 visit here. 13 We had all 50 states in the United 14 States who sent media representatives and 18 15 countries that were here. Norris will tell you 16 that he estimates, and these are CDD numbers, that 17 235,000 people showed up here in this nine-day 18 period to participate in our anniversary programs 19 here in our community. 20 On July 3rd we hosted a grand march 21 across -- a commemorate march across Pickett's 22 Charge Battlefield. For those of you who are 23 historians know that, in 1863 on July 3rd, only 24 12,500 confederate forces made that trip. On July 25 3rd, 2013, we had 15,000 people who made that same Reporters 717.764.7801 [email protected] veraging Tourism Funding to Grow Pennsylvania's Economy Page 9 1 trip. It was a tremendous spectacle. It was 2 amazing. We had 25,000 people watching us. We 3 have 40,000 people out there. 4 For me, it was an amazing moment when I 5 could transport myself back to the days and think 6 what it would feel like to have 15,000 people armed 7 wanting to kill you heading across that field. It 8 was a chilling moment; an interpretive moment. I 9 think the National Park Service is quite capable 10 and does a very good job of carrying out. We 11 couldn't have done it, though, without the support 12 of the community and without the support of our 13 good friends at the Gettysburg Foundation. 14 I look forward to talking to you about 15 that partnership today, later on at noon. But, in 16 the meantime, I welcome you to a productive, good 17 session here. We're honored, once again, to have 18 you join us. Thank you very much. 19 MAJORITY CHAIRMAN ADOLPH: Thank you, 20 Superintendent Kirby. 21 We also have with us today a special 22 guest, certainly a familiar face to all of us, 23 Chairman Jerry Stern, the Chairman of the House 24 Tourism Committee.
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