Practical Advice for Conducting Ethical Online Experiments and Questionnaires for United States Psychologists
Behavior Research Methods 2008, 40 (4), 1111-1128 doi: 10.3758/BRM.40.4.1111 Practical advice for conducting ethical online experiments and questionnaires for United States psychologists KIMBERLY A. BARCHARD University of Nevada, Las Vegas, Nevada AND JOHN WILLIAMS University of Northern Iowa, Cedar Falls, Iowa It is increasingly easy and, therefore, increasingly common to conduct experiments and questionnaire stud- ies in online environments. However, the online environment is not a data collection medium that is familiar to many researchers or to many research methods instructors. Because of this, researchers have received little information about how to address ethical issues when conducting online research. Researchers need practical suggestions on how to translate federal and professional ethics codes into this new data collection medium. This article assists United States psychologists in designing online studies that meet accepted standards for informed consent, deception, debriefing, the right to withdraw, security of test materials, copyright of participants’ materi- als, confidentiality and anonymity, and avoiding harm. Online psychological research is inexpensive, can result sent electronically from the participant’s computer to the in large sample sizes and high statistical power, and allows researcher’s computer, whereas in many in-person stud- researchers to include participants from distant geographical ies, the participant completes measures on paper. Without areas (Birnbaum, 2004a; Reips, 2000). Across a wide range careful consideration of the implications of such method- of variables, online studies lead to the same conclusions as ological differences, researchers who are new to online laboratory studies (Krantz & Dalal, 2000), but they can also research (and the number of such researchers increases have greater external validity and generalizability than does each year) are likely to design studies that fail to meet ac- laboratory research (Reips, 2000).
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