Agenda Item 7d, Attachment 1, Page 1 of 8

CalPERS Office of Public Affairs Strategic Communications Report

The following items include highlights of strategic communication activities for the period covering May 1, 2018 through May 31, 2018:

Date News Releases 05/03/2018 Nominations Deadline for Board Election Approaching 05/14/2018 Chief Investment Officer Ted Eliopoulos to Leave CalPERS 05/17/2018 CalPERS Unveils Direct Investment Model for Private Equity 05/18/2018 CalPERS Announces Candidates for Fall 2018 Board Election 05/24/2018 CalPERS Benefits Education Event in Riverside

CalPERS Print/Broadcast/Radio News Date Outlet Spokesperson Tone1 Supervisors Discuss More Budget Balancing maneuvers 05/01/2018 My Motherlode.com O Riverside has balanced budget for next two years but cutbacks loom 05/02/2018 Riverside Press Enterprise O Water district officials face ratepayers 05/02/2018 Calaveras Enterprise O Budget Balanced, but cutbacks loom; City Wants to spend less but boost investments as pension costs balloon 05/03/2018 Chico Enterprise-Record O Former Supervisor Norma Santiago back in race 05/04/2018 Mountain Democrat O ’s most powerful voice on Wall Street? Its pensions 05/06/2018 LA Times O Stop investing in companies that make our world more dangerous 05/06/2018 The Modesto Bee N Marin retirement fund’s average full-career pension: $96,401 05/06/2018 Marin Independent Journal O Budget proposal has deficit attached; Increased pensions in Whitter are the cause of the $1.8 million amount 05/06/2018 Whittier O California Gubernatorial hopefuls look to health care for election edge* 05/07/2018 San Gabriel Valley Tribune O Alert! Major California Course Correction Necessary! 05/07/2018 Daily Republic N Facing a deficit, city dips into savings; Officials claim rising pension costs forces them to make move to avoid budget cuts, more taxes 05/11/2018 N Giant California teacher pension system targets gun sellers** 05/09/2018 The Modesto Bee John Chiang O Santa Monica moves to control staffing costs 05/11/2018 Santa Monica Daily Press O Another View: Bad news for local government budgets in Colfax Record and November ballot measures 05/12/2018 Auburn Journal N Ross Valley fire board near pivot point on cost-saving deal 05/14/2018 Marin Independent Journal O

1 Agenda Item 7d, Attachment 1, Page 2 of 8

CalPERS Print/Broadcast/Radio News (continued) Date Outlet Spokesperson Tone1 Pension Liability a challenge for Solano county, supervisor candidates 05/14/2018 Daily Republic O ‘Crunch time’ at CalPERS: Pension confidence drops among city managers*** 05/14/2018 The Fresno Bee N P.G. lottery for short-term rental licenses will move forward 05/14/2018 Monterey Herald O Sacramento Business Ted Eliopoulos CalPERS investment chief Eliopoulos to step down 05/14/2018 Journal Marcie Frost O Ted Eliopoulos Chief investment officer to leave California pension fund*4 05/14/2018 Merced Sun-Star Marcie Frost O California Editorial Rdp 05/15/2018 Monterey Herald N Confidence in $355 billion pension fund falls 05/15/2018 The Modesto Bee N Pine Cove Water board approves rate hide 05/15/2018 Idyllwild Town Crier O Pomona to dip into savings to stay out of red, but the nasty carpet at library won’t get cleaned 05/15/2018 San Gabriel Valley Tribune O Victorville officials: Don’t be scared by audit, but pensions another story 05/16/2018 Victorville City Press O City might tap into savings to stay out of red 05/16/2018 Chico Enterprise-Record O Torrance’s budget balanced, despite rising pension costs 05/16/2018 O Editorial: The standout pick for California treasure is 31 years old 05/16/2018 San Jose Mercury News O Calistoga to pay $1M toward unfunded CalPERS liability 05/16/2018 Napa Valley Register O Letter to the Editor 05/16/2018 Idyllwild Town Crier N Woodland’s $2.7M pension payment leaves a sour taste 05/16/2018 N Salinas names new fire chief 05/17/2018 The Californian O Arcadia City Council Looks Forward to Unity 05/17/2018 Arcadia Weekly O CalPERS Slashed pensions for 200 workers. Their boss is suing to keep his.*5 05/17/2018 Sacramento Bee Theresa Taylor O New Salinas fire chief looks forward to challenges, says position is ‘a perfect fit’ 05/18/2018 The Californian O Editorial: Betty Yee the only qualified option for state controller 05/18/2018 N Alarmed by pension costs, city seeks to slash $4M 05/18/2018 Palo Alto Online O Election the end of KPMG contract?; All candidates for supervisor express misgivings; one calls deal ‘waste of taxpayer money’ 05/18/2018 Chico Enterprise-Record O

1P – Positive tone N – Negative tone O – Neutral tone 2 Agenda Item 7d, Attachment 1, Page 3 of 8

CalPERS Print/Broadcast/Radio News (continued) Date Outlet Spokesperson Tone1 New fire chief says position is ‘a perfect fit’ 05/19/2018 The Californian O The Union- Brown’s comments on city pension funds fall short*6 05/19/2018 Tribune N CalSTRS to fund ventures in tech hubs 05/20/2018 Chico Enterprise-Record O After Questions raised about CalPERS CFO’s background and experience, he’s ‘no longer with’ the pension fund*7 05/21/2018 LA Times Marcie Frost N Pension fund’s CFO ‘no longer works’ for CalPERS after hiring Marcie Frost, review*8 05/21/2018 The Fresno Bee Wayne Davis N Council to review annual budget report 05/21/2018 Santa Monica Daily Press O California’s Message To Hospitals: Shape Up Or Lose ‘In-Network’ Status*9 05/23/2018 KALW.Org O Letter to the Editor: Upcoming county election doesn’t offer much hope 05/23/2018 Chico Enterprise-Record N No red ink here: San Dimas looks to slightly grow its reserves with 2018-19 budget 05/23/2018 San Gabriel Valley Tribune O CALmatters Commentary: CalPERS’ new investment plan-wise or Ted Eliopoulos risky?*10 05/24/2018 Daily Republic Dana Hollinger N ANCA-WR Endorses Gavin Newsom for California Governor 05/24/2018 The California Courier O Letner, former Hesperia Chamber CEO, named acting city manager in Adelanto 05/24/2018 Victorville Daily Press O Ted Eliopoulos Walters: CalPERS new plan what could possibly go wrong? 05/24/2018 The Mercury News Dana Hollinger N Rivas for Assembly 05/24/2018 San Benito.com O Editorial: Rivas for Assembly 05/25/2018 Morgan Hill Times O Buellton discusses reduced payoff schedule for unfunded CalPERS liability 05/25/2018 Santa Ynez Valley News O There’s actually good news – for a change – for Riverside County’s budget 05/25/2018 Press Enterprise O Richmond will not conduct business with ICE data vendors; ‘Feel- good ordinance that has no substantive effect,’ how mayor describes it 05/25/2018 Chico Enterprise-Record O Piedmont schools and city’s funding disparity unfair 05/25/2018 Chico Enterprise-Record O Three-way race for mayor in Torrance reveals split among council colleagues 05/25/2018 Daily Breeze O County budget picture brightens; Turnaround credited to bel- tightening and additional savings from hiring freeze 05/27/2018 Chico Enterprise-Record O

3 Agenda Item 7d, Attachment 1, Page 4 of 8

CalPERS Print/Broadcast/Radio News (continued) Date Outlet Spokesperson Tone1 Letter: What’s behind Oroville’s proposed tax increases? 05/27/2018 Oroville Mercury Register N Letter to the Editor: What’s behind Oroville’s proposed tax increases? 05/27/2018 Chico Enterprise-Record N Cari Thomas tapped to lead Hesperia Chamber of Commerce 05/28/2018 Victorville Daily Press O Rising pension costs looming for Watsonville 05/29/2018 Register-Pajaronian O Fire Protection District business on tap for meeting 05/29/2018 Vallejo Times Herald O

*Article also printed in ; Long Beach Press Telegram; Riverside Press Enterprise; LA Daily News; and Santa Monica Daily Breeze **Article also printed in the San Luis Obispo; Chico enterprise Record; Eureka Times Standard; Vallejo Times Herald; Daily Democrat; Fresno Bee; and Merced Sun Star ***Article also printed in the Modesto Bee; San Luis Obispo Tribune; and Merced Sun Star; and the Santa Monica Daily Press *4Article also printed in the San Luis Obispo Tribune; The Fresno Bee; The Modesto Bee *5Article also printed in the Modesto Bee; Merced Sun Star; The Fresno Bee; San Luis Obispo Tribune *6Article also printed in the Hanford Sentinel and Chico Enterprise-Record *7Article also printed in the Daily Pilot and Coastline Pilot *8Article also printed in the Merced Sun-Star; Modesto Bee; and San Luis Obispo Tribune *9Article also printed in KAZU.org; KCBX.org; KCLU.org; KPBS.org; KVCRnews.org; radio.kvcb.org; and scpr.org *10Article also printed in the Press Democrat

4 Agenda Item 7d, Attachment 1, Page 5 of 8

Online Enhancements, Videos, Social Media and Webcasts Videos, webcasts, webinars, and live events that were completed/released during the month of May (VLEC). • Public Service Recognition Week 2018 | Secretary Karen Ross, CFDA • We Serve CA | El Dorado County Library, City of Sacramento, City of La Habra Heights • We Serve CA | City of Grass Valley, Governor's Office of Emergency Services • We Serve CA | El Dorado County Library, Alameda County Water Dist. • We Serve CA | City of Sacramento, California State Parks • We Serve CA - The Faces of Public Service • Employer Advisory Committee (EAC) Meeting (webcast & replay) • School Employer Advisory Committee (SEAC) Meeting (webcast & replay) • CalPERS Wellness Festival 2018 | Highlights • Understanding Career Paths: Mapping Your Future (webcast & replay) • Mentoring The CalPERS Way (webcast & replay) • Basics of Writing a Strong Statement of Qualifications (webcast & replay) • Planning Your Retirement (webinar) • Board of Administration Meetings | May 2018 (webcast & replays) • CEO Report | May 16, 2018 • Service Credit Purchase (webinar) • Educational Forum 2018 – Promo #1, Registration • Bike to Work 2018 | Highlights • APEX Awards Presentation (deliverables for event playback) • APEX Awards Presentation (webcast and replay) • Unfunded Accrued Liabilities (webinar)

Followers and Growth Channel Total New Total Views Monthly Total Posts Followers Followers Views Twitter (@CalPERS) 16,254 169 -- -- 193 (20 RTs*) Facebook 15,652 85 -- -- 54 LinkedIn 9,788 312 -- -- 8 YouTube 3,433 92 1,173,900 24,974 16 Instagram 1,623 27 -- -- 11 * Retweets are counted as a portion of the total. -- indicates that category does not apply for channel.

5 Agenda Item 7d, Attachment 1, Page 6 of 8

Monthly Mentions 2017-18 250

200

150 Mentions 100

50

0 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Positive 9 19 11 9 8 7 8 8 1 5 11 1 5 2 2 2 2 5 0 9 2 1 0 Neutral 79 102 114 104 88 154 64 101 93 115 142 159 60 66 55 47 60 98 50 88 96 73 84 Negative 66 32 31 16 20 35 32 25 18 10 29 3 11 24 15 18 27 13 47 72 44 32 32

6 Agenda Item 7d, Attachment 1, Page 7 of 8

Mentions by Fiscal Year 4000

3500

3000

2500

2000 Mentions

1500

1000

500

0 2017- 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 18* Positive 542 1224 1335 1749 1206 877 706 384 354 429 377 359 97 30 Neutral 862 540 426 416 584 867 1033 931 1887 2219 2439 1751 1315 777 Negative 157 72 53 18 109 580 630 349 641 371 545 298 317 335

*Data through May 2018

7 Agenda Item 7d, Attachment 1, Page 8 of 8

2018 Board Meeting Webcast Viewership

1800

1600

1400

1200

1000

800

600 Webcast Viewership Webcast

400

200

0 Feb Feb Feb Feb Mar Mar Mar Mar Apr Apr Apr Apr May May May May Jun Jun Jun Jun Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Day 1 Day 2 Day 3 Total Internal 209 283 181 673 275 254 210 739 239 302 226 767 261 325 237 823 0 External 279 339 88 706 369 178 102 649 158 165 111 434 196 502 80 778 0 2018 Webcast Dates

No Board meeting webcast in January, July, and October

8