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Sussex County Sports Partnership Trust 2010–11 Annual Report Your Executive Summary

1 www.activesussex.org sectionExecutive header Summary Executivesection Summary header

Message from

Dr Sarah Gilroy Chair of Active the Chair

Welcome to the 2010-11 Active Sussex Annual Report. I am arrive via Gatwick to be part of the greatest show on earth. The confident that, like me, you will be impressed by the amount county is also delighted to be hosting visiting athletes, including achieved by Active Sussex over this very challenging year. Despite teams from Barbados, Granada and Finland. And Active Sussex will significant funding cuts experienced by both Active Sussex and be working closely with our sports partners to implement Sport many of its partners, what has impressed me most over the England’s National 2012 Legacy Plan: ‘Places, People, Play’ with its year has been the passion and drive demonstrated by so many stated aim to increase mass participation in sport. of you working in sport – to find alternative means to promote participation in sport and active recreation. Much has been accomplished this past year. This is in no small part due to the hard work of an excellent team led by Sadie Mason, Contents This work is vital, and has become ever more so as the new fiscal who this year was appointed to join the Sport England Board. The landscape emerges. For example, funding for sport in schools has Board of Trustees welcomed five new Trustees, who bring a range been cut by the Coalition Government, just as it was beginning to of useful business skills and a passion for sport, strengthening the 3 Executive summary 30 Sports promotion and make a real impact. It is now imperative that we find new ways of Board’s expertise. Two trustees, Ivan Rudd and Ron Crank, stepped creating opportunities for community sport for all sectors of the down and I would like to take this opportunity to thank them for advocacy population, but particularly for young people. their invaluable contributions over the years in support of sport in 6 Increasing participation Sussex. Active Sussex has a major role to play in supporting community 36 Income and expenditure groups make sporting activity happen, and has done well in “It is now imperative that we find 18 Developing strong networks attracting funding from the public and private sector, which makes events such as the Parallel Youth Games possible. The coming new ways of creating opportunities year promises to be one of most exciting for British sport with 26 Supporting national the London Olympics and Paralympics starting on 27 July and 29 for community sport for all sectors of August respectively. Sussex will play its part. The county acts as standards a gateway to the world as teams, media, enthusiasts and tourists the population” 2 www.activesussex.org www.activesussex.org 3 sexecutive summary Executive Summary Message from the Chief Executive

Sadie Mason Chief Executive of Active Sussex

The environment in which Active drop in investment, prompting community sport. Sport England Sussex has operated over the fears that further and deeper was also able to confirm core “In what can only last year has been a challenging cuts were imminent. This caused funding for the CSP Network be described as a one. The formation of the new concern, particularly in the run to deliver National Governing Coalition Government in May up to Olympic Year. Inspiring Bodies’ support services until tough economic 2010 marked the beginning the nation’s young people to 31 March 2015. In what can of unprecedented economic become more active, as a legacy only be described as a very climate, Active and financial changes, which of London 2012, suddenly tough economic climate, Active impacted not only on voluntary seemed very challenging. Sussex has continued to attract Sussex has community sport, but on the additional public and private wider sport and physical activity However, 2010-11 was not all sector investment into Sussex continued to structures in local government, doom and gloom for Active to create and promote more education and health. Sussex. In November 2010, the community sport and physical attract additional Government launched its £135m activity opportunities. public and private Nationally, Government Olympic Legacy Plan: ‘Places, departments faced spending People, Play’. Our Trustees On behalf of the Trustees, I sector investment cuts of between 25 and 40 welcomed the news that the CSP thank my professional team per cent, and spending on a Network had been recognised for their excellent work and into Sussex” number of projects was halted both by Sport England and offer a personal note of thanks immediately. This included the Department for Culture, to our Trustees for giving their planned Department of Health Media and Sport as an effective time and expertise in governing funding for County Sports network through which to Active Sussex. Enjoy reading Partnerships (CSPs), meaning channel some of this investment about our key achievements for Active Sussex suffered a £60,000 to increase participation in 2010-11 on the following pages.

4 www.activesussex.org www.activesussex.org 5 INCREASING PARTICIPATION INCREASING PARTICIPATION

Increasing participation

Encouraging as many people as possible to take part in sport is at Below are 12-month sports participation figures from Sport the heart of all the work we do at Active Sussex. During the year, a England’s Active People Survey, with the latest available data significant amount of senior officer time was dedicated to helping being January 2010 to January 2011, together with the nearest our community sports organisations understand and apply the comparative figure for 2009. What the figures show is that adult county sports participation data, made available from Sport sports participation levels in Sussex have remained constant over England’s Active People Survey (APS). The APS key measure is the the past three years, so while investment may be declining in percentage of adult sports participation (16 years and over) who monetary terms, there has not – as yet – been an equivalent drop- take moderate exercise for at least 30 minutes, three times a week. off in sports participation.

The information helped sports’ national governing bodies and Percentage of population participating in sport (3x30 minutes) other sports delivery organisations to better understand their target market, as well as the demand for a particular activity, Year Sussex South East National which in turn helped to better focus investment into specific 2011 (APS 5/Q1) 16.4% 16.1% 16.2% activities in the right places, at the right times – and at an 2010 (APS 4/Q1) 16.5% 17.3% 16.6% appropriate cost – in order to increase participation levels. 2009 (APS 3 ) 16.3% 17.1% 16.6%

While Active Sussex has no direct delivery role in contributing to the Government’s participation targets, it does receive Understanding demand for a programme funding for distribution to its sports delivery partners particular activity helped to focus (for example Sport Unlimited funding). Active Sussex also helps increase participation via NGBs and their clubs. We ensure that investment in the right places at the minimum operating standards are in place, and that development programmes are offered to clubs, helping to improve participants’ right times experience and increasing the chance of continued participation. 6 www.activesussex.org www.activesussex.org 7 INCREASING PARTICIPATION increasing participation Sport Case study: Unlimited Sussex County FA girls’ football

After an exciting and successful three years, Sport Unlimited came to an end in March 2011. The initiative aimed to get more children Key Achievements and young people aged between 5 and 19, taking part in sport outside formal education. for 2010–11 Sussex has experienced a areas between September and targeted way. The programme VICTORS: Brighton & Hove girls’ team In the final year of delivery, Active Sussex successfully applied for • £205,000 funding drawn decline in women’s and girls’ December 2010: also had a positive impact on celebrate victory at Junior Kickers event £205,000 to run the Sussex Sport Unlimited programme across down to run Sussex Sport football participation in recent other areas of development, 2010 the county. Out target was to retain 6,669 semi-sporty young Unlimited programme years. With funding through • Eastbourne linked to recruiting new players and people over the year through the delivery of high quality sport Sport Unlimited, a programme Ratton Rangers FC - 13 creating new girls teams. and activity projects across three terms. At the end of the second • A total of 168 projects was created that aimed girls involved, 10 girls year, we had successfully retained 10,089. delivered in final year to generate interest in the retained On completion of the eight- sport, develop more playing • linked to week projects, both Newhaven A total of 168 projects were delivered in the final year, through • 10,089 young people opportunities for girls aged Newhaven Girls FC - 14 and Southdown now regularly National Governing Bodies, Local Authorities, School Sports were retained in the 9-11 years, and support their girls involved, 13 girls participate in the Sussex Partnerships, colleges, clubs, leisure providers and community programme transition into club football. retained County FA monthly ‘Junior charities. Some of the more extraordinary activities included • Mid Sussex linked to Kicker Festival’ and Ratton are Ultimate Frisbee, Sailing, Street and Break Dancing! Sport Unlimited funding was Southdown Rovers FC - members of the Sussex County used to deliver eight-week 14 girls involved, 12 girls Women’s and Girls’ Football Girls’ football gets a boost blocks of coaching in selected retained League U12 Division. Opposite, Michelle Lawrence, Sussex County FA Development areas of Sussex. These sessions Officer for women and girls, explains how Sport Unlimited funds culminated in a Sussex FA In total, 41 girls and young helped her to set up a grassroots scheme for girls aged 9-11. funded festival. Project leads women participated in the “The programme had a positive were selected locally and programme, with an 85.4 impact on other areas of tasked with managing the per cent retention rate. The project and finding a club as programme brought together development, recruiting new players an exit route for participants. various partners and enabled Projects were run in three funding to be used in a more and creating new girls’ teams”

8 www.activesussex.org www.activesussex.org 9 increasing participation section header Case study: Volunteering Step into Sport The Sussex Step into Sport strategy programme was more targeted in its approach The Active Sussex Volunteering Strategy and resulting action this year, with focused plan were developed this year. The strategy aims to bring sports programmes of work aimed volunteering organisations from across Sussex together, working at specific School Sports in partnership to ensure that structures are in place at all levels Partnerships (SSPs) and to support the development of volunteers, including pathways National Governing Bodies. A and exit routes. Through the strategy, Active Sussex educates Community Placement Model partners and sports clubs on the ways and means of recruiting. It was developed to outline a also guides partners on retaining and rewarding their volunteers, clear route from education as well as putting processes into place to create a more organised based sports training to and streamlined approach. community club volunteering.

The strategy was circulated at the beginning of 2011 and already A pilot programme for the it has strengthened the relationship between Active Sussex and model was run with England some of the key Councils for Voluntary Service across the county. Netball, which identified a club that were in need of new young leaders and volunteers to support their development. Key The club selected was Brighton Achievements Netball Club. The club is well- established but despite having for 2010–11 a thriving adult and junior • Development and section, it was in desperate implementation of need of new volunteers. Young the Active Sussex leaders in the Brighton & Hove Volunteering Strategy SSP were trained through the NGB young leader programme • Step into Sport scheme and were then encouraged to targeting specific support the club’s community organisations tournaments.

• Over 50 volunteers took The club already had strong part in Parallel Youth links with Brighton & Hove SSP, Games 2010 which supported this process.

10 www.activesussex.org www.activesussex.org 11 increasing participation increasinsectiong partici headerpation “Our pupils love this event as it Case study: enables them to experience a Parallel Youth Games wide variety of competitions in a friendly, supportive environment”

— School teacher at 2010 Games

The fifth Sussex Parallel The Games is a great example has been committed from the PHOTO: New Age Kurling competition, 2010 Youth Games took place at of people working together. Co-op Community Dividend The Triangle, Burgess Hill, on It was opened by Paralympic Fund until 2011 to secure this 9 June 2010. The event, the Gold Medalist Tim Prendergast event and deliver an Olympic largest of its kind in Sussex, and local councillors from Mid and Paralympic legacy. The gives young disabled athletes Sussex District Council also event is also supported by Mid aged 11-18 the opportunity to attended. The Active Sussex Sussex District Council who show off their skills and receive team were joined by volunteers provide The Triangle, Burgess much-deserved recognition. from College, Hill, free of charge. Without the The Games also provide a Imberhorne School, St. Paul’s support of the Co-operative springboard for aspiring local Catholic College and Oathall Group and Mid Sussex District athletes. Community College who Council this event would not be provided valuable assistance able to take place. The 2010 Games were the on the day and local employees largest on record, with over 400 from American Express, Rix children from 18 special schools & Kay Solicitors LLP and EDF battling it out on the day. Energy also helped with the Key Achievements for 2010–11 The children competed in six running of the event. disciplines, adapted or suitable • The largest event of its kind in Sussex for those with special needs, Active Sussex organise the including Boccia, New Age Sussex Parallel Youth Games • Over 400 participants from 18 special schools Kurling, Swimming, Basketball, annually in partnership with the Tennis and Cricket. Co-operative Group. Funding

12 www.activesussex.org www.activesussex.org 13 increasing participation PHOTO: Volleyball at Yellowave funded by INCREASING PARTICIPATION Active & Healthy Workplaces, July 2010 Sport and activity Case study: for life Active & Healthy

Active Sussex worked throughout the year with local authorities their mental health. Funding from Active Sussex helped to and other organisations to fund a wide range of activities across support the work of -based Sussex Seals, a multi-sports Workplaces Sussex to encourage people from all walks of life to be more club for adults with learning difficulties. Funding allowed the club active, more often. Funds provided by the Department of Health to offer the opportunity to try horse riding. have enabled 18 very diverse projects to go ahead. These range from a cycling programme which aims to get people back into the In addition Active Sussex has worked with a wide range of saddle in Eastbourne to a series of sailing events for people with sports national governing bodies to promote their “return to” various disabilities at Hove Lagoon. programmes – these have captured the imagination of many people who hadn’t exercised for years and encouraged them The activities have enabled many people to take their first exciting to step back into various sports including running, netball and The Active & Healthy Workplace organisations. As a result the right on the seafront!” steps towards becoming more physically active and improving badminton; and we’ve also supported the use of much gentler Initiative is a scheme to number of companies that are “I’m really exercise programmes, which aim to reach those with specific promote fitness and wellbeing involved in the initiative has And Eurogamer were health needs, age related frailties and mobility issues. at work. It provides employers increased year on year. successful in accessing funds to grateful for the Key with all the advice and support run a sports programme. support to set up Workplaces have been the target of specific attention; we’ve they need to promote healthy Ski Safari and Neilson Active “To date the group have played Achievements worked with human resource teams to promote the mutual options to their staff, as well Holidays came together football, rounders, cricket and a volleyball club. for 2010–11 benefits of encouraging employees to get support in their as regular events and training and successfully applied for have been mountain biking. campaigns to get more active. opportunities. funding to run beach volleyball There are further plans to go We get to enjoy • 39 firms benefited from sessions for their staff. “I’m sea kayaking later this month,” start-up funding to set This culminated in the inaugural Eastbourne and Active The Initiative is now in its third really grateful to have had the said Eurogamer’s Cat Channon. this fantastic up Active & Healthy Travel Challenge. Over 40 companies signed up for the challenge year and going strong, building support to be able to set up Workplace programmes in the summer of 2010 during which employees from participating on programmes such as the a Volleyball Club at Yellowave sport – and keep companies clocked up the equivalent of over 10,500 miles by Sussex Sports Series, which was for Ski Safari and Neilson fit – right on the • Over 1,000 people walking, running or cycling to and from work. introduced in 2009. The scheme employees this summer,” said participated in the is also running more weight- Ski Safari’s Lucy Jackson. seafront” Chichester Cycle Challenge Earlier in 2010 Active Sussex also partnered with Chichester management programmes. District Council, County Council and NHS West Sussex “We have a friendly six-a-side • Employees clocked up to create the Chichester Workplace Cycle Challenge, which saw 2010/11 saw a growth in match once every two weeks, 10,500 miles of walking, employees cycle a phenomenal 110,000 miles over the three the number of corporate with extra people coming along running and cycling in the weeks of the scheme. tournaments that were spread each week and swapping in Eastbourne and Hastings more widely across the county, – all in all 19 of us get to enjoy Active Travel Challenge The Chichester Challenge will run again in 2011. reaching new companies and this fantastic sport, and keep fit,

14 www.activesussex.org www.activesussex.org 15 increasing participation increasing participation Key Achievements for 2010–11

Case study: • The launch of • over 1,620 affiliated basketballsussex.co.uk, members which attracts 600 unique Basketball Sussex visitors every month • 14 new competitions • Met or exceeded four of • 112 affiliated coaches Basketball England’s six performance indicators, • 276 affiliated volunteers including:

Basketball development in the Increase in the number of Programme for eager, young photo: Brighton Beach Summer League county is embedded within qualified officials for basketball, basketball players, led by the © Thomas Angus www.thomasangus.com Active Sussex. Work over the including referees, table best coaches in the county last 12 months has resulted in officials and coaches through significant development of the regular course provision Created and supported a sport. These improvements number of successful basketball and changes have been spread The creation of Basketball tournaments and basketball across all areas of the sport Sussex website playing opportunities in Sussex and are increasingly visible including schools tournaments, by the basketball and sports Improved communication College 3v3 competitions, communities in the county. among the basketball summer Basketball sessions Below is list of the most notable community, thanks to initiatives and pan-Sussex university 3v3 progresses since March 2010: such as Basketball Sussex tournaments E-news and specific Facebook Significant increase in the groups number of affiliations to England Basketball, thus Supported significant funding meeting the targets set by bids towards basketball Improvements and changes have England Basketball for Sussex programmes through Sport been spread across all areas and are Basketball Development England funding schemes increasingly visible by the basketball More Clubmark accredited clubs Established the first U-13 registered across the county Sussex Basketball Development and sports communities

16 www.activesussex.org www.activesussex.org 17 developing networks developing networks

Developing strong networks

Building strong networks is central to the day-to-day working of • Giving funding advice and support Active Sussex. We offer a range of general services to National • Promoting NGB sports stories and information Governing Bodies of sport with one aim in mind: to get more people • Working with county associations or management playing sport, particularly those aged over 16. groups to provide advice and guidance • Supplying key data on current and potential We work with 46 NGBs locally to develop their sport and have a participation so that effort can be targeted to the right close working relationship with 37 of these, who have priorities for areas of the county Sussex. We work individually with development officers from each • Ensuring NGB representation on key strategic sport sport or collectively on projects and activities that will benefit all groups in Sussex sports.

Active Sussex directly employs the Sussex Basketball Development Officer and provides office facilities for development officers working for the sports of netball, badminton and rugby union. We support NGBs by:

• Bringing Development Officers together every quarter to share best practice and work together on projects, We work individually with NGB including increasing school/club links and adult development officers from each participation • Providing a programme of courses aimed at training sport or collectively on projects that volunteers and coaches working in clubs • Helping to place volunteers in local sports clubs and at will benefit all sports Sussex events 18 www.activesussex.org www.activesussex.org 19 Developing networks developing networks Case study: “It was extremely useful to have Badminton England Case study: such an immediate briefing about the effects of the comprehensive Gemma Finlay, Regional Active Sussex Development Manager spending review” Jack wilkinson, TRUSTEE “Working with Active Sussex has provided us with tangible Network opportunities: new coaching sessions for young people have been funded through Sport Unlimited and together we have run a competition for businesses to promote our pay and play ‘No Strings’ sessions. By far the largest single benefit The Active Sussex Network Manager (Local Government) During the past year, topics link-up: Active Sussex Network, December is the networking opportunities meets quarterly, bringing for Sport England and Sadie covered have included: 2010. From left, Sport England’s Jon Horne, provided by our partnership. partners together who deliver Mason, Chief Executive of Active Sally Harper of Active Sussex, SEEDA’s Sue We have shared best practice sport and physical activity Sussex, opened the day with • Sport Relief Gurney, and John Price of England and pooled information opportunities across Sussex. a discussion of the emerging • Sport Unlimited and with other NGBs and have The format for the session is fiscal landscape after October’s Sportivate been introduced to business typically an industry update Comprehensive Spending • Club development and opportunities, including the followed by presentations Review (CPR). Jack Wilkinson, supporting volunteers chamber of commerce.” and workshops on topical Active Sussex trustee, said: “It • London 2012 Inspire issues. As well as acting as a was extremely useful to have Programme forum to keep up to date with such an immediate briefing • Coach Sussex the latest national and local about the effects of the CPR • Apprenticeships policy, the meetings provide and discover some of the • London 2012 legacy key networking opportunities implications for funding and throughout the day. structural changes soon after the government’s review.” At the Network meeting Key Achievements for 2010–11 in December, over 50 Clare Cole from Bexhill College representatives from the said: “This is the first meeting • Over 250 delegates attend annually sport and active leisure sector I have attended and I found it came together to discuss and very useful and the networking • 88 per cent of attendees at March 2011 meeting rated assess the future of community opportunity was beneficial to presentations highly sport. Jon Horne, Relationship my organisation”.

20 www.activesussex.org developing networks developing networks Case study: Coaching System Coach Manager Support Network training Organisations across Sussex are now benefiting from a The Coaching System Support Network (CSSN) in Sussex is England Hockey new training service for sports about educating, supporting and facilitating a co-ordinated Following regional contact, England Hockey wanted to sign-post coach managers, launched network of coaching organisations to ensure the needs of our the opportunities offered through the CSSN to coaches in Sussex. in January 2011. The free participants are met through high quality coaching. To achieve They are doing this via a CSSN introduction letter/e-mail to all workshops, delivered by this partners across the county have been working together for existing and newly qualified coaches in the county. The CSSN Coach Sussex and supported a more consistent approach to the recruitment, development, promotes opportunities to these coaches in the Coach Sussex by sports coach UK, target deployment and retention of their coaches. Highlights from the database. the specific needs of coach CSSN in Sussex are as follows: managers in local authorities, Badminton England schools, colleges, club clusters Coach Sussex Steering Group Following some specific workforce auditing between sports coach and National Governing Bodies. Representatives from national governing bodies of sport, leisure UK and Badminton England, a request for specific information – To date, 19 coach managers providers, local authorities, higher education, further education such as the number of Level 1 & 2 coaches – was made so that have been trained. and school sports partnerships have worked together to they could review their own information against that held on the implement a local data management system, strategy, one year Coach Sussex database. Nicky Salmon, Sports action plan, and a marketing strategy for the CSSN. This work Development Officer at underpins and drives partner contact across the county. University of Chichester Brighton & Hove, said the The initiative brought together the South East Regional Coaching training helped consolidate the Sussex Golf Partnership Group and the coaching industry to identify dissertation topic skills of her team. “Everyone The Sussex Golf Partnership made contact with the CSSN to put areas for Coaching Degree Students that would offer them key here is a coach manager in together a coach development action plan. This plan resulted and relevant research titles to support employability and provide one respect or another,” said in a well attended ‘needs led’ coach education programme that understanding of coaching within a community setting. Salmon. “We wanted to ensure included a variety of co-coaching opportunities in a series of ‘live all members of the team had lessons’. a raised level of management knowledge – from recruitment to deployment.” Key Achievements for 2010–11 “The workshop training has • 200 coaches signed up to • 265 coaches accessed coach including a quarterly • 9 network research topics stimulated us to put together Coach Sussex education - 49.4% received coaching newsletter completed by University our own coach management funding of Chichester coaching pack. We’re even planning to • 18 coaching providers • 6 NGB plans agreed: Golf, students roll this out to local clubs.” signed up to Coach Sussex • 200 coaches receiving Swimming, Basketball, in less than a year regular communication, Football, Hockey, Netball • 19 Coach Managers trained 22 www.activesussex.org www.activesussex.org 23 Developing networks developing networks Sussex Disability Case study: Sport Group Coach Sussex

The Sussex Disability Sport Group (SDSG) consists of representatives from local authorities, leisure providers, National Key Achievements Governing Bodies (NGBs), schools and community groups. The SDSG aims to ensure disabled people are given the opportunity to for 2010–11 participate in sport by working together to remove barriers, widen Coach Sussex is the driving Communications and Local-to-national PEP TALK: Coaches from Surrey Storm lead opportunities and increase choice. • Increased coordination force behind the Coaching data management Coach Sussex connects with the a come and play coaching day, Eastbourne, with English Federation System Support Network Regular communication to South East Regional Coaching March 2011 The group provides a fantastic forum through which best practice of Disability Sport and offered by Active Sussex. Its coaches is channelled through Group and sports coach UK to is shared and new ideas are discussed. It works as a useful regionally services have been developed the Coach Sussex database. provide reports on the local opportunity to share information and learn from the experience of over the past 12 months based Communications include a coaching system to NGBs other people doing similar things in other parts of the county. • Advice and guidance for on the needs of coaches, quarterly newsletter, targeted nationally. the successful staging of coach employers and national e-shots, industry updates, “The Sussex Disability Sport Group is a brilliant support network,” the Sussex Parallel Youth governing bodies of sport funding news and job/ Recognition schemes said Jess Cook of the English Federation of Disability Sport. Games 2010 (NGBs). These services are as volunteer opportunities. Coach Sussex signposts coaches follows: and their managers to local, “Having this group with such a wide range of experts attending • Only forum of its kind in Employment guidance regional and national reward means that those involved are able to achieve more within such a the South East Coach education We hold a library of resources and recognition schemes. vast county because of the group support. The SDSG can also take Needs-led coach education to assist coach employers some of the lead on projects, for example they were influential via Active Sussex and NGB for the effective recruitment, in modelling the Parallel Youth Games into an event that suits programmes. development, deployment and everyone’s needs. This group is unique to the South East and is retention of coaches. a good example of how agencies and organisations can work Coach Manager training Its services have been developed together successfully.” In partnership with sports Funding schemes and grants over the past 12 months based coach UK, we offer workshops We indentify national, regional Looking forward, the group is hoping to expand its membership for Coach Managers in local and local funding opportunities on the needs of coaches, coach further and look at ways of attracting more funding for disability authorities, schools, colleges, and promote these to our sport into the county. club clusters and NGBs. network of coaches. employers and NGBs

24 www.activesussex.org www.activesussex.org 25 national standards national standards

Supporting national standards

Active Sussex is committed to supporting a national framework clubs and free places were offered to volunteers as part of the of minimum standards for community sport. As part of this goal, Active Sussex Volunteer Rewards Scheme. Active Sussex facilitates the planning and delivery of a training and education programme relating to minimum operating standards In addition, Active Sussex supports and promotes the Clubmark for National Governing Body clubs, coaches and volunteer scheme. Clubmark is a national sports quality accreditation development in Sussex. This year, 15 sports coach UK and scheme for clubs with junior sections. It is built around a set of runningsports workshops successfully ran across the county. core criteria which ensure that accredited clubs operate to a set of consistent, accepted and adopted minimum operating standards. The workshops delivered included: • Nine sports coach UK Safeguarding and Protecting 43 Sussex clubs achieved Clubmark accreditation in 2010/11. Children workshops in Brighton, , , , Lewes, Hastings and Crawley • Three sports coach UK Equity in Your Coaching workshops in Littlehampton, Hastings and Worthing • runningsports A Club for All workshop in Worthing • sports coach UK Multi Skills workshop in Burgess Hill • sports coach UK Fundamentals of Movement workshop in Horsham We facilitate a training and education programme relating to minimum The workshops were tailored to meet the need identified through National Governing Bodies, providing opportunities operating standards for NGB clubs, for the continued professional development of their coaches and volunteers within clubs. Subsidised places were offered to coaches and volunteers partners providing the facility, discounts were offered to Clubmark 26 www.activesussex.org www.activesussex.org 27 NATIONAL STANDARDS NATIONAL STANDARDS Safeguarding and Case study: protecting children Haywards Heath Eagles

Active Sussex continues to be committed to working with sports organisations to promote best practice when working with Key Achievements children, young people and vulnerable adults. for 2010–11 Training coaches and club personnel in child protection issues Howard Davies writing our constitution and not. But we have started on PROUD: From left, Chris Boole, Dave Barlow, is a year-round service. We have useful templates available to • Provided safeguarding Haywards Heath Eagles handbook, much of which was the road to becoming formally Amy Stribbling and Nick McAdam of download from our website such as “Guidelines on photography” checks for Sport Unlimited used in the application. recognised, putting child Haywards Heath Eagles or “Coaches Code of Conduct”. We provide confidential guidance funded projects “I am extremely pleased and Our amazing coaches Nick protection and welfare at the when asked by those trying to deal with a sensitive child proud to announce that I have McAdam, Amy Stribbling, Chris forefront of all we do.” protection issue. We help organisations such as sports clubs • Fielded queries had confirmation that our club Boole and Dave Barlow, who to develop their own child protection policies and we make relating to changes has achieved Clubmark Level continually amaze me in their safeguarding checks on organisations and coaches when we to the Independent 3 accreditation from England dedication and hard work for are directly working with them on children’s activities. Lastly, we Safeguarding Authority Basketball. the club. make sure that the Sussex sporting network is updated with key and the Criminal Records Jo Bryce for training to become changes in national safeguarding policy. Bureau This has been a mammoth one of our Child Protection task and can’t believe we have officers. • Ran 9 safeguarding actually done it. And the rest of our committee. and protecting children Finally, many thanks to Lorraine workshops, attended On behalf of the club I would Everard from Mid Sussex SSP, by 154 coaches and like to thank the following Jo Irving from Active Sussex volunteers people for their help and and especially Miguel Tello, our support during this process, Basketball Development Officer, “Will accreditation help us win more which has taken over two for their help and support games? Probably not. But we are on years: Previous chairmen Ralf during the application. Sims, Steve King and Kevin the road, putting child protection and Midgley for starting us on this Will achieving accreditation help road, quite a few years ago; us win more games? Probably welfare at the forefront of all we do”

28 www.activesussex.org www.activesussex.org 29 sports promotion sports promotion

Sports promotion & advocacy

Promoting community sport should be an easy task. It creates Regionally, our officers represented at the South great news stories, incredible images and many opportunities to East Physical Activity Alliance (SEPACT) and the County Sports celebrate achievement. But it is not always straightforward to get Partnership Network (CSPN), where there are strategic groups your message across to those who matter. Active Sussex assists its for Children & Young People’s Sports Development, Coaching partners in this process via advocacy and promotion. Development, NGBs, Safeguarding, Strategic Policy and Workforce Development. Nationally, the Chief Executive represents the Strategic Representation interests of the South East region County Sports Partnerships To represent the priorities for sport across the county, Active on the National CSPN Board. In addition, individual officers sit on Sussex has had membership of, and/or provided support to, the National CSPN Communications and NGB steering groups. following strategic groups: Active Sussex meets with its majority funder, Sport England, on a • Brighton & Hove Sport & Physical Activity Strategic Group quarterly basis to review progress. More broadly, the organisation • Sports Development Partnership continues to increase its political engagement, to ensure the value • East Sussex Strategic Partnership of community sport is recognised at the highest levels, and to • East Sussex Volunteering Group (Nat. Ind. 6) advocate for investment into sport in Sussex. • Sussex Disability Sports Group • Sussex SSP Development Managers Group • Sussex National Governing Body Forum Active Sussex continues its political • Sussex Physical Activity Alliance engagement, to ensure the value of • West Sussex Local Area Agreement (Nat. Ind. 8) Group • West Sussex Working Group for 2012 Olympic and community sport is recognised at the Paralympic Games • West Sussex Culture and Sport Policy Officers Group highest levels • West Sussex Culture and Sport Board 30 www.activesussex.org www.activesussex.org 31 sports promotion sportssection promotion header Marketing and Case study: communications Community

Active Sussex has faced a number of communications and postings. Our website attracted 49,500 visits and had over 31,100 marketing challenges this year. Although promoting sport absolute unique visitors in the year to 30 April 2011, a year on year advocacy and physical activity across our diverse region has been made increase of nearly 7 per cent. considerably easier by online tools such as emarketing, ever- tighter budgetary constraints have demanded increasingly Acknowledging the growing importance of social networks as innovative solutions. marketing and communications tools, Active Sussex launched a new Facebook page and a Sussex Sports Awards Facebook page. An audit of our website, activesussex.org, in 2010 demonstrated It has also rebranded its Twitter feed, doubling the number of the need for redevelopment. As a result of this review, a new followers to over 700, and launched a LinkedIn company page. website is in development and due to launch in August 2011. Community Sports Networks Hastings and Rother will be programme was one of the first Meanwhile, over the course of the year, the communications team Active Sussex introduced a new format for its enewsletter, which Active Sussex continued to given new opportunities to to be axed by the new coalition Active Sussex consolidated Active Sussex’s online presence, by maintaining and is distributed to over 3,000 subscribers each month. Clickthroughs support meetings of CSNs take part in sport, thanks to a government in May 2010. updating the existing site with regular news, events and blog have been slowly climbing and now stand at 30 per cent. Active during the year, although its £275,000 National Lottery grant The impact was mainly seen supported the Sussex enews is being read as far afield as the US, Chile, Australia limited staff capacity has meant distributed by Sport England. in the City of Brighton & Hove successful ‘Active and Japan. attendance has been limited. Active Sussex also played where Active Sussex had been We were able to support CSNs a direct role in helping the supporting the City Council’s Women’ funding Key Achievements Our global reach online is supported by strong local connections in in Brighton & Hove, Hastings, University of Brighton’s strategic facilities officer’s plans traditional media, with regular coverage in regional newspapers, Mid Sussex and Wealden, as sporting community to secure for the redevelopment of nine bid by Active for 2010–11 radio and magazines. Despite no longer having the budget well as quarterly meetings £182,602 national lottery secondary schools. • Launch of redesigned enewsletter, to produce its own magazine, Active Sussex maintains a print of the East Sussex Sports funding from Sport England’s Hastings, helping distributed to 3,000 readers presence at county level, thanks to an in-kind sponsorship deal Development Partnership in ‘Active Universities’ to get more However, Active Sussex with Sussex Sport, a new sports glossy magazine for the county. order to share good practice, university students playing continued during the year to 3,000 women • Website attracted 31,100 absolute unique Active Sussex provides the content for three pages of community explore funding opportunities sport, as part of the mass respond to NGB needs in terms take part in sport visitors, up 6.93% year on year sports editorial every month, creating greater exposure for clubs, and identify any potential joint participation legacy from the of facilities development advice NGBs and sponsors. project development. London 2012 Olympic and and support, including use of in Hastings and • Over 900 followers on Active Sussex Paralympic Games. Sport England’s online facilities social networks across all platforms The Sussex Sport Awards, which reached its eighth year, is a key In particular, Active Sussex planning tools. Rother marker in the Active Sussex calendar, raising our profile locally, was pleased to be able to Building Schools for the • Three editorial pages in Sussex Sport driving traffic to our website and consolidating our links with support the successful ‘Active Future magazine every month local and regional businesses. New commercial sponsors for 2010 Women’ funding bid submitted Unfortunately for community included American Express Healthy Living and, for the first time, by Active Hastings, where sport, this national secondary • Twitter followers doubled to over 700 BBC Sussex joined the Awards as its official media partner. over 3,000 women living in school facility redevelopment

32 www.activesussex.org www.activesussex.org 33 sports promotion sports promotion Sussex Sports Case study: Awards Sporting champion

The eighth Sussex Sports Awards saw over 450 guests come together at the Brighton Hilton Metropole Hotel for a gala dinner Key Achievements and awards night with celebrations going on until the early hours as guests danced the night away. for 2010–11 Hove Paralympian Sophia in the T35 200m, breaking snowballed and led to further PARALYMPIAN: Sophia Warner, who was The Sussex Sports Awards is a key part of the Active Sussex • Funded by contributions Warner is an international her previous personal best by opportunities to get involved awarded Disabled Sports Personality of the marketing and communications strategy, helping to recognise of sponsors, including sprinter who has Cerebral Palsy, over two seconds. She is now in various upcoming activities, Year at the 2010 Sussex Sports Awards and reward the dedicated individuals and teams who have American Express Healthy a life-long condition that affects part of the UK Athletics World and to get linked up with other made award-winning contributions to sport in Sussex over the Living motor control. Her events are Class Performance Programme sports people. A team such preceding year – from unsung heroes to elite athletes. the T35 100m and 200m. which supports elite athletes as this is imperative in order • BBC Sussex joins as official in their preparation for the to increase awareness of For the third year running, the general public were invited to vote media partner Warner first came to the 2012 Olympic and Paralympic sport in the community while for the Rix & Kay Club of the Year, publicised with the help of the attention of Active Sussex after Games. recognising contributions made Sports Awards’ local media partner, Juice FM. Over 900 votes were • 100% positive feedback she was nominated for the by individuals. In the lead up cast during the voting period, increasing the public’s awareness of that the event location is Sussex Sports Awards Disabled Active Sussex has continued to to 2012, I expect to be working the three clubs involved and the forthcoming awards night. either Excellent or Above Sports Personality of the Year follow Warner’s progress and very closely with Active Sussex.” Average in 2010. This led to a greater publicise her success over the A new addition this year was the Sussex Sports Awards Facebook collaboration, and promotion year. page, which allowed fans to upload comments and listen again to • Judges come from of Warner to the wider sporting interviews with the winners, previously broadcast on Juice FM and organisations such as community and beyond. Sophia Warner said: “I became “Active Sussex has played a crucial BBC Sussex. Sport England, Skills aware of Active Sussex in Active & sports coach UK The 36-year-old mother of 2010 and it couldn’t have role in raising my profile. A team The 2011 event will return to the Hilton Brighton Metropole on two went on to win bronze been better timing. They have Friday 25 November. in the T35 100m at the 2011 played a crucial role in raising such as this is imperative to increase IPC World Championships in my profile and publicising New Zealand, setting a new my achievements across awareness of sport” European record, and silver the county. This in turn has

34 www.activesussex.org www.activesussex.org 35 income and expenditure income and expenditure

Income and expenditure

Statement of financial activities 2010-11 celebrating sound management: The Active Sussex is pleased to report another year of prudent financial Sussex Sports Awards 2010 was funded by management, and continues to offer investors confidence that commercial sponsorship their funds are deployed with value for money in mind.

As a registered charity, the Active Sussex statutory Statement of Financial Activities shows income brought forward of £384,609 and income received for the period of £736,372. The total expenditure was £677,291 giving an overall surplus of £59,081 for the year ended 31 March 2011.

Further details of income and expenditure, together with the balance sheet, are published on the following pages.

Total expenditure was £677,291, giving an overall surplus of £59,081 for the year ended 31 March 2011

36 www.activesussex.org www.activesussex.org 37 income and expenditure Income and expenditure Income and Balance Sheet expenditure as at 31 March 2011

As part of the national County Sports Partnership Network, Active in membership and other income, and approximately £25,000 Of Active Sussex’s income, 93 per cent is restricted and is therefore Sussex’s principal funding source continues to be Sport England. sponsorship income which ensured exceptionally high standards spent on the specific sports participation outcomes detailed Of the £700,441 income received, just over 76 per cent (£535,000) of promotion and participant experience in respect of the Sussex as a condition of our funding awards. More importantly, came from this source. The remaining income has been generated Parallel Games and the Sussex Sports Awards 2010. expenditure has directly supported the key objectives of Active from a combination of other lottery funding, training and A further £15,000 was secured from England Basketball and Sussex. The key participation programmes are highlighted education courses, corporate sponsors, annual Active Sussex £2,000 from Basketball Sussex to enable the Trust to develop and throughout the publication, and a complete breakdown of memberships and project management income. implement a basketball development programme in Sussex to expenditure can be found in the full Trustees Report and Specifically, during the period, Active Sussex generated £42,050 December 2011. Accounts 2010-11.

Unrestricted Designated Restricted Total 2011 Total 2010 2011 2010 £ £ £ £ £ £ £ £ £ Total incoming 5,562 43,468 687,342 700,441 761,614 Fixed assets 2,079 4,455 resources Current assets Stocks NIL 10,484 Resources expended 4,517 75,044 597,730 715,182 769,348 Debtors 46,665 33,735 Cash in hand and at Net incoming (or 1,045 (31,576) 89,612 (14,741) (7,734) bank 446,674 453,428 outgoing) resources 493,339 497,647 before transfers Creditors: amounts falling due within Gross transfers 7,990 96,666 (104,656) - - one year (125,550) (117,493) Net current assets 367,789 380,154 Net income (or 9,035 65,090 (15,044) (14,741) (7,734) Total assets less expenditure) for the current liabilities 369,868 384,609 year Income funds Restricted funds 180,639 257,953 Fund balances as at 93,884 32,772 257,953 384,609 392,343 Unrestricted funds: 1 April 2010 designated funds 89,311 32,772 Other charitable Fund balances as at 102,919 97,862 242,909 369,868 384,609 funds 99,918 93,884 1 April 2011 369,868 384,609

38 www.activesussex.org www.activesussex.org 39 Contact information To find out more about the work of Active Sussex

Visit www.activesussex.org Contact University of Brighton Sports Centre Falmer, Brighton BN1 9PH Tel: 01273 643869 Fax: 01273 644102 [email protected]

Active Sussex is the brand name of the Sussex County Sports Partnership Trust, a company limited by guarantee. Company no: 6166961 Charity registration: 122082 Annual Report Editor Andy Duck Design Hanna Oakes Printing Hastings Print