Quarterly EFI Report Q1 FY 18/19

QUARTERLY REPORT

July – Sept, 2018

Prepared by VISIT FLORIDA, Research Office

Copyright © 2019 VISIT FLORIDA®, All rights reserved. VISIT FLORIDA data or information may not be otherwise reproduced or communicated without prior written permission from VISIT FLORIDA. Covers components not otherwise sourced. July – Sept, 2018 2 of 2 Research Component VISIT FLORIDA Quarterly Report

CURRENT VITALITY OF THE FLORIDA VISITOR INDUSTRY

The most recent calendar quarter for which information is available on the vitality of the Florida visitor industry is July – September, 2018, also referred to as 2018Q3. This is the best available processing schedule as this report was prepared in January, 2018.

The domestic estimation methodology was developed for VISIT FLORIDA by George Washington University and the University of North Florida. Canadian estimates remain derived from Statistics Canada and overseas estimates are derived from aggregate card usage data provided by VisaVue® Travel and incorporates data from other independent research sources.

In 2018Q3, Florida hosted 30.7 million visitors, an increase of 10.1% from 2017Q3 based on preliminary estimates. The volume of air visitors was 13.3 million, while the volume of non-air visitors was 17.4 million. See the attached report on the Visitor Estimates and Industry Trend Indicators for 2018Q3.

CANADA Canada is Florida’s top international origin country. VISIT FLORIDA’s preliminary 2018Q3 estimates indicate 490,000 Canadians came to Florida in 2018Q3. This is an increase of 0.9% from the same quarter the year prior. The volume of air visitors was 324,000, while the volume of non-air visitors was 166,000.

OVERSEAS VISIT FLORIDA now uses data from VisaVue Travel for its quarterly estimates of overseas visitors to Florida. For 2018Q3 Florida hosted 2.7 million overseas visitors. This is a 1.5% decrease from 2017Q3.

UNAUDITED

Florida Tourism Industry Marketing Corporation d/b/a VISIT FLORIDA Operating Consolidated Statement of Income and Expense For the Three Months Ending September 30, 2018

Projected YTD YTD YTD Budget Projections Projected Annual VS Actual Budget Variance Remaining Adjustments Year End Actual Budget Budget A B C D E A + D + E= F G F-G= H Revenues State of Florida Proceeds 18,750,000 18,750,000 - 56,250,000 - 75,000,000 75,000,000 - Partner Investment 650,286 285,477 364,809 871,432 (364,809) 1,156,909 1,156,909 - Strategic Alliances 3,889 18,334 (14,445) 54,999 (4,994) 53,894 73,333 (19,439) Events Revenue 22,680 57,731 (35,051) 1,116,182 89,054 1,227,916 1,173,913 54,003 Trade Show Revenue 395,817 494,185 (98,368) 974,489 (70,000) 1,300,306 1,468,674 (168,368) Welcome Center Revenue 279,691 315,006 (35,315) 84,295 35,315 399,301 399,301 (0) Reimbursement Revenue 42,514 62,152 (19,638) 187,848 19,638 250,000 250,000 - Publication Revenue - - - 170,000 - 170,000 170,000 - Interest Income 13,548 6,999 6,549 21,001 (3,612) 30,937 28,000 2,937 Research Revenue 36,725 45,166 (8,441) 32,866 (25) 69,566 78,032 (8,466) Website Revenue 1,990 - 1,990 - 6,000 7,990 - 7,990 Other Revenue 83,425 381,857 (298,432) 2,098,143 421,186 2,602,754 2,480,000 122,754 Industry Contributed Promotional Value 23,540,528 9,000,000 14,540,528 76,000,000 (14,540,528) 85,000,000 85,000,000 - Industry Cooperative Advertising Value 522,133 896,361 (374,228) 6,188,643 601,677 7,312,453 7,085,004 227,449 Total Revenues 44,343,226 30,313,268 14,029,958 144,049,898 (13,811,098) 174,582,026 174,363,166 218,860

Expenses Salaries & Benefits 3,034,467 3,300,000 (265,533) 9,900,000 415,535 13,350,002 13,200,000 150,002 Fees & Services 1,391,794 1,812,903 (421,109) 6,251,566 1,142,079 8,785,438 8,064,469 720,969 Citrus Juice 42,514 62,152 (19,638) 187,848 19,638 250,000 250,000 - Office & Computer Supplies 29,158 23,981 5,177 57,794 8,098 95,051 81,775 13,276 Event Supplies/Resources 30,807 27,343 3,464 116,878 3,954 151,639 144,221 7,418 Depreciation & Amortization 268,590 284,020 (15,430) 865,534 8,100 1,142,224 1,149,554 (7,330) Dues & Subscriptions 104,103 101,473 2,630 143,664 19,322 267,089 245,137 21,952 Printing/ Copying/ Photo 37,613 40,421 (2,808) 296,833 11,908 346,354 337,254 9,100 Business Promotion 291,607 351,328 (59,721) 694,056 30,189 1,015,853 1,045,384 (29,531) Repairs and Maintenance 52,621 60,914 (8,293) 64,833 10,628 128,083 125,747 2,336 Equipment Rental 132,162 115,121 17,041 252,643 2,765 387,571 367,764 19,807 Postage & Freight 23,359 37,542 (14,183) 119,030 15,622 158,011 156,572 1,439 Fulfillment 21,905 64,580 (42,675) 197,036 34,544 253,484 261,616 (8,132) Grants 16,689 18,000 (1,311) 415,467 497,078 929,234 433,467 495,767 Insurance Business 167,129 124,288 42,841 102,864 (16,566) 253,427 227,152 26,275 Legal (2,180) 6,500 (8,680) 24,150 3,604 25,574 30,650 (5,076) Promotional Items 41,728 104,396 (62,668) 154,249 73,405 269,382 258,645 10,737 Registration Fees/Booth Rental 143,464 155,094 (11,630) 1,657,082 123,643 1,924,189 1,812,176 112,013 Employee Relocation 1,053 2,500 (1,447) 6,000 11,447 18,500 8,500 10,000 Office Rent 137,620 120,457 17,163 364,932 52,204 554,756 485,389 69,367 Research Project 276,823 347,737 (70,914) 910,879 144,216 1,331,917 1,258,616 73,301 Taxes and Licenses 2,941 316 2,625 22,843 (275) 25,509 23,159 2,350 Telephone 70,058 67,174 2,884 181,650 3,222 254,931 248,824 6,107 Temp. Labor 12,526 17,386 (4,860) 20,384 6,362 39,271 37,770 1,501 Training 28,127 47,003 (18,876) 147,367 15,170 190,664 194,370 (3,706) Travel 201,787 272,438 (70,651) 997,958 111,763 1,311,508 1,270,396 41,112

1 UNAUDITED

Florida Tourism Industry Marketing Corporation d/b/a VISIT FLORIDA Operating Consolidated Statement of Income and Expense For the Three Months Ending September 30, 2018

Projected YTD YTD YTD Budget Projections Projected Annual VS Actual Budget Variance Remaining Adjustments Year End Actual Budget Budget A B C D E A + D + E= F G F-G= H Travel - Projects (Non-Emp) 541,962 266,048 275,914 1,505,039 (274,030) 1,772,971 1,771,087 1,884 Uniforms 2,999 12,367 (9,368) 12,862 9,357 25,218 25,229 (11) Utilities 26,412 34,858 (8,446) 90,426 1,991 118,829 125,284 (6,455) Warehouse-Rent 5,384 25,704 (20,320) 77,827 (49,451) 33,760 103,531 (69,771) Agency Fees 932,296 1,166,927 (234,631) 3,529,022 (134,595) 4,326,723 4,695,949 (369,226) Media 3,864,017 8,547,471 (4,683,455) 32,663,218 3,601,777 40,129,012 41,210,689 (1,081,677) Production 407,889 730,778 (322,890) 1,897,008 315,226 2,620,123 2,627,786 (7,664) Industry Contributed Promotional Value 23,540,528 9,000,000 14,540,528 76,000,000 (14,540,528) 85,000,000 85,000,000 - Industry Cooperative Advertising Value 522,133 896,361 (374,228) 6,188,643 601,677 7,312,453 7,085,004 227,449 Total Expenses 36,402,084 28,245,581 8,156,502 146,117,585 (7,720,919) 174,798,749 174,363,166 435,583

Revenues Over Expenses 7,941,142 2,067,687 5,873,455 (2,067,687) (6,090,178) (216,723) - (216,723)

Generated By: Jenny Bucior, VISIT FLORIDA Generated on: 01/17/19 02:50 PM Confidential information. Do not distribute without permission.

2 UNAUDITED

Florida Tourism Industry Marketing Corporation d/b/a VISIT FLORIDA Florida for Veterans Program Consolidated Statement of Income and Expense For the Three Months Ending September 30, 2018

Projected YTD YTD YTD Budget Projections Projected Annual VS Actual Budget Variance Remaining Adjustments Year End Actual Budget Budget A B C D E A + D + E= F G F-G= H Revenues State of Florida Proceeds 170,462 249,999 (79,537) 750,001 79,537 1,000,000 1,000,000 - Total Revenues 170,462 249,999 (79,537) 750,001 79,537 1,000,000 1,000,000 -

Expenses Fees & Services 7,156 5,004 2,152 15,012 35,388 57,556 20,016 37,540 Printing/ Copying/ Photo - - - 1,250 - 1,250 1,250 - Promotional Items - - - 5,000 - 5,000 5,000 - Research Project - - - 70,000 - 70,000 70,000 - Travel - Projects (Non-Emp) - 2,000 (2,000) 5,000 2,000 7,000 7,000 - Agency Fees 79,274 46,584 32,690 139,750 60,576 279,600 186,334 93,266 Media 51,994 105,000 (53,006) 315,000 45,642 412,636 420,000 (7,364) Production 29,080 72,600 (43,520) 217,800 (82,880) 164,000 290,400 (126,400) Total Expenses 167,504 231,188 (63,684) 768,812 60,726 997,042 1,000,000 (2,958)

Revenues Over Expenses 2,958 18,811 (15,853) (18,811) 18,811 2,958 - 2,958

Generated By: Jenny Bucior, VISIT FLORIDA Generated on: 01/17/19 03:47 PM Confidential information. Do not distribute without permission.

3 VISIT FLORIDA QUARTERLY REPORT Quarter 1, July 1 – September 30, 2018

Four – Year Objectives by June 30, 2020 A. Keep Florida top-of-mind among target audiences. B. Stimulate balanced incremental growth that delivers the greatest economic impact to Florida. C. Identify and engage advocates in promoting the Florida brand. D. Promote industry alignment and collective impact through partner investment and thought leadership.

Promotions Department A B C D The "Magical Florida Adventure- July/Sept 2018" promotion ran from July 1 to November 1, 2018 in Canada with Black Diamond Cheese. It generated $660,119.94 in media value and 24,223,230 impressions for VISIT FLORIDA and Magic X Village Yards.

The "Family Traveler Sweepstakes" promotion ran from July 1 to July 31, 2018 in United Kingdom for VISIT FLORIDA. X

The "Florida Family Vacation" promotion ran from July 1 - July 31, 2018 in Quebec, Canada with Black Diamond Cheese. It generated $212,375 in media value and 1,687,500 impressions for VISIT FLORIDA and South Seas Island X Resort. The "It's Your Summer - Phase 1" promotion ran from July 2 - July 29, 2018 in Dallas, TX with KLIF-FM. It generated X $602,196.17 in media value and 3,177,658 impressions for VISIT FLORIDA and Salt Water Vacations. The "Trip A Day - Phase 1" promotion ran nationally from July 2 - 6, 2018, with the Bobby Bones Show. It generated X $385,713.69 in media value and 3,197,971 impressions for VISIT FLORIDA and Sirata Beach Resort. The "Find Your Beach" promotion ran July 2 - August 12, 2018 in Charlotte, NC with WNKS-FM. It generated $181,220.36 in media value and 3,698,842 impressions for VISIT FLORIDA, Residence Inn by Marriott Daytona Beach X Oceanfront, and Daytona Beach Area Attractions. The "Trip A Day to F-L-A - Phase 1" promotion ran July 2 - 8, 2018 in Chicago with WLS-FM. It generated $152,567.87 X in media value and 1,562,472 impressions for VISIT FLORIDA.

Page 1 of 12 The "97 Days of Summer" promotion ran July 2 - August 5, 2018 in Chicago with WDRV-FM. It generated $657,422.29 in media value and 16,601,726 impressions for VISIT FLORIDA, Island Queen Cruises Sightseeing Tours, and Beacon X South Beach Hotel. The "Spring Florida Fling - Phase 8" promotion ran July 2 - 6, 2018 in Detroit with WMGC-FM. It generated X $114,516.55 in media value and 2,488,515 impressions for VISIT FLORIDA. The "Bailey and Southsides's Trip A Day Florida - Phase 1" promotion ran July 2 - 6, 2018 in Atlanta with WNNX-FM. It generated $260,150.49 in media value and 3,455,667 impressions for VISIT FLORIDA, and Holiday Inn Hotel & Suites - X Harbourside. The "Mid-Summer Getaway - Phase 1" promotion ran July 2 - 6, 2018 in Atlanta with WYAY-FM. It generated $228,800 X in media value and 2,335,200 impressions for VISIT FLORIDA. The "Florida Family Flyaway" promotion ran July 8 - 14, 2018 in New York with The Daily News. It generated $517,000 in media value and 6,743,743 impressions for VISIT FLORIDA and Vizcaya Museum & Gardens, and Beacon South X Beach Resort. The "Trip A Day - Phase 1" promotion ran July 9 - 13, 2018 in Dallas with KLTY-FM. It generated $193,579.82 in media X value and 3,011,166 impressions for VISIT FLORIDA and Hilton Orlando. The "Trippin Tuesdays to F-L-A - Phase 1" promotion ran July 9 - 17, 2018 in Chicago with WKQX-FM. It generated X $154,898.82 in media value and 2,019,823 impressions for VISIT FLORIDA and Sirata Beach Resort. The "Trip A Day to F-L-A - Phase 2" promotion ran July 9 - 13, 2018 in Chicago with WLS-FM. It generated $142,367.44 X in media value and 1,476,828 impressions for VISIT FLORIDA and BridgeWalk, a LandMark Resort. The "Trip A Day - Phase 2" promotion ran nationally from July 9 - 13, 2018, with the Bobby Bones Show. It generated X $383,028.60 in media value and 3,164,294 impressions for VISIT FLORIDA and Hilton Orlando. The "Mix 92.9 Best Summer Ever" promotion ran July 9 - 20, 2018 in Nashville with WJXA-FM. It generated $83,023.68 in media value and 2,220,238 impressions for VISIT FLORIDA, Southern Vacation Rentals and Real Estate, and X Southern Star Dolphin Cruises. The "Bailey and Southsides's Trip A Day Florida - Phase 2" promotion ran July 9 - 13, 2018 in Atlanta with WNNX- FM. It generated $257,698.01 in media value and 3,456,569 impressions for VISIT FLORIDA, and Lake Buena Vista X Resort Village & Spa. The "Mid-Summer Getaway - Phase 2" promotion ran July 9 - 13, 2018 in Atlanta with WYAY-FM. It generated X $302,654.59 in media value and 2,871,302 impressions for VISIT FLORIDA and Loews Miami Beach Hotel.

The "Endless Summer" promotion ran July 15 - September 24, 2018 in Atlanta with Gwinnett Daily Post. It generated X $423,528.38 in media value and 7,637,111 impressions for VISIT FLORIDA and Waterstone Resort & Marina.

Page 2 of 12 The "Trip A Day - Phase 2" promotion ran July 16 - 20, 2018 in Dallas with KLTY-FM. It generated $207,436.28 in media X value and 3,270,458 impressions for VISIT FLORIDA and Beacon South Beach Hotel.

The "Florida Family Flyaway" promotion ran nationally July 16 - 20, 2018 with ON with Mario. It generated $774,725.00 X in media value and 2,538,661 impressions for VISIT FLORIDA, Museum of Discover & Science, and W Fort Lauderdale.

The "Trip A Day to F-L-A - Phase 3" promotion ran July 16 - 20, 2018 in Chicago with WLS-FM. It generated X $134,856.90 in media value and 1,479,458 impressions for VISIT FLORIDA and Sirata Beach Resort. The "Pepsi Gulf Coast Jam" promotion ran nationally July 16 - 29, 2018 with Cody Alan and Crook & Chase. It generated $1,294,185.24 in media value and 11,366,324 impressions for VISIT FLORIDA and Sheraton Bay Point X Resort.

The "Trip A Day - Phase 3" promotion ran nationally from July 16 - 20, 2018, with the Bobby Bones Show. It generated X $381,785.71 in media value and 3,156,669 impressions for VISIT FLORIDA and Sheraton Bay Point Resort.

The "Mid-Summer Getaway - Phase 3" promotion ran July 16 - 20, 2018 in Atlanta with WYAY-FM. It generated X $299.132.20 in media value and 2,870,233 impressions for VISIT FLORIDA and staySky Suites I-Drive Orlando.

The "Bailey and Southsides's Trip A Day Florida - Phase 3" promotion ran July 16 - 20, 2018 in Atlanta with WNNX- FM. It generated $254,802.29 in media value and 3,469,090 impressions for VISIT FLORIDA, and Residence Inn - X Amelia Island. The "Trip A Day" promotion ran July 16 - 20, 2018 in Tampa with WRBQ-FM. It generated $139,205.40 in media value X and 152,876 impressions for VISIT FLORIDA and South Seas Island Resort. The "Trippin Tuesdays to F-L-A - Phase 2" promotion ran July 18 - 24, 2018 in Chicago with WKQX-FM. It generated X $126,841.95 in media value and 1,634,940 impressions for VISIT FLORIDA and Hilton Orlando.

The "Magic of Florida Giveaway - Phase 2" promotion ran July 18 - August 3, 2018 in Boston with WMJX-FM. It X generated $150,894.52 in media value and 3,395,136 impressions for VISIT FLORIDA and TradeWinds Island Resort.

The "Magic of Florida Giveaway - Phase 1" promotion ran July 18 - 28, 2018 in Boston with WMJX-FM. It generated X $150,784.66 in media value and 3,393,035 impressions for VISIT FLORIDA and Beacon South Beach Hotel.

The "Trip A Day - Phase 3" promotion ran July 23 - 27, 2018 in Dallas with KLTY-FM. It generated $236,040.48 in media X value and 3,775,416 impressions for VISIT FLORIDA and Anna Maria Island Resorts.

Page 3 of 12 The "Farewell Yellow Brick Road, Hello Florida" promotion ran July 23 - September 2, 2018 in Philadelphia with WOGL-FM. It generated $313,958.34 in media value and 4,276,523 impressions for VISIT FLORIDA and Reunion X Resort, A Salamander Golf & Spa Resort.

The "Trip A Day - Phase 4" promotion ran nationally from July 23 - 27, 2018, with the Bobby Bones Show. It generated X $382,229.25 in media value and 3,163,491 impressions for VISIT FLORIDA and Beacon South Beach Hotel.

The "Trip A Day to F-L-A - Phase 4" promotion ran July 23-27, 2018 in Chicago with WLS-FM. It generated $149,609.53 X in media value and 1,650,236 impressions for VISIT FLORIDA and Holiday Inn Hotel & Suites - Harbourside.

The "Bailey and Southsides's Trip A Day Florida - Phase 4" promotion ran July 23 - 27, 2018 in Atlanta with WNNX- X FM. It generated 254,838.76 in media value and 3,469,882 impressions for VISIT FLORIDA, and Hilton Cocoa Beach.

The "Trippin Tuesdays to F-L-A - Phase 3" promotion ran July 25 - 31, 2018 in Chicago with WKQX-FM. It generated X $138,847.21 in media value and 1,795,702 impressions for VISIT FLORIDA and Lake Buena Vista Resort Village & Spa.

The "Florida Family Flyaway" promotion ran July 29 - September 30, 2018 in New York with The Daily News. It generated $517,000 in media value and 6,366,745 impressions for VISIT FLORIDA, Historic Pensacola Village, and X Resort Quest by Wyndham Vacation Rentals. The "Trip A Day - Phase 4" promotion ran July 30 - August 3, 2018 in Dallas with KLTY-FM. It generated $276,512 in X media value and 3,902,827 impressions for VISIT FLORIDA and TradeWinds Island Resorts.

The "Trip A Day to F-L-A - Phase 5" promotion ran July 23-27, 2018 in Chicago with WLS-FM. It generated $165,489.37 X in media value and 1,861,522 impressions for VISIT FLORIDA and Tuscana Resort Orlando By Aston Hotels.

The "It's Your Summer - Phase 2" promotion ran from July 30 - August 31, 2018 in Dallas, TX with KLIF-FM. It generated $382,682.79 in media value and 2,979,659 impressions for VISIT FLORIDA and Lake Buena Vista Resort X Village & Spa.

The "Send Listeners to Florida" promotion ran July 30 - August 12, 2018 in New York with WLTW-FM. It generated X $309,473.90 in media value and 10,983,661 impressions for VISIT FLORIDA, Busch Gardens and Sirata Beach Resort.

The "TV Show Launch - Week 1" promotion ran nationally July 30 - August 3, 2018 with the Kidd Kraddick Morning Show. It generated $564,185.18 in media value and 3,039,129 impressions for VISIT FLORIDA and Hard Rock Daytona X Beach.

Page 4 of 12 The "KKMS Florida Flyaway - TV Show Launch - Week 2" promotion ran from August 6 to 8, 2018 nationally with Yea Networks. It generated $865,157.80 in media value and 4,820,707 impressions for VISIT FLORIDA and The Diplomat X Hotel The "Bert Show Florida Flyaways - Phase 1" promotion ran from August 6 to 8, 2018 in Atlanta with WWWQ-FM. It generated $220, 249.93 in media value and 4,003,087 impressions for VISIT FLORIDA and Hard Rock Hotel Daytona X Beach

The "97 Days of Summer" promotion ran from August 6 to 31, 2018 in Chicago with WDRV-FM. It generated X $676,609.50 in media value and 17,040,354 impressions for VISIT FLORIDA and Magic Village Yards.

The "National Beach Day - Phase 1" promotion ran from August 6 to 26, 2018 in Dallas with KRLD-FM. It generated X $209,208.58 in media value and 2,557,372 impressions for VISIT FLORIDA and SaltWater Vacations.

The "Bert Show Florida Flyaways - Phase 2" promotion ran from August 13 to 17, 2018 in Atlanta with WWWQ-FM. It X generated $220,369.12 in media value and 4,003,087 impressions for VISIT FLORIDA and Sirata Beach Resort.

The "Friday Night Lights" promotion ran from August 13 to November 12, 2018 in Atlanta with WWWQ-FM. It generated X $2,297,509.14 in media value and 36,292,368 impressions for VISIT FLORIDA and Hilton. The "Summer 9-5 - August 2018 - Phase 1" promotion ran from August 13 to 19, 2018 in Boston with WZLX-FM. It generated $180,404.04 in media value and 3,298,869 impressions for VISIT FLORIDA, Bellasera Resort, and Naples X Princess. The "Florida Football Flyaway" promotion ran from August 13 to September 2, 2018 in Nashville with WCJK-FM. It X generated $94,556.42 in media value and 1,690,365 impressions for Florida's First Coast of Golf.

The "KKMS Florida Flyaway - TV Show Launch - Week 3" promotion ran from August 13 to 17, 2018 nationally with Yea Networks. It generated $832,636.96 in media value and 4,001,430 impressions for VISIT FLORIDA and Sirata Beach X Resort. The "Summer 9-5 - August 2018 - Phase 2" promotion ran from August 20 to 26, 2018 in Boston with WZLX-FM. It generated $200,005.24 in media value and 3,297,777 impressions for VISIT FLORIDA, Beacon South Beach Hotel, and X Island Queen Cruises Sightseeing Tours. The "Florida Escape - August 20-26, 2018" promotion ran from August 20 to 26, 2018 in New York with WCBS-FM. It generated $235,390.68 in media value and 4,687,441 impressions for VISIT FLORIDA and The Perry Hotel Key West at X Stock Island Marina.

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The "Family Florida Flyaway - Phase 1" promotion ran from August 20 to 24, 2018 in Madison, WI with WOLX-FM. It X generated $67,877.80 in media value and 473,961 impressions for VISIT FLORIDA and Loews Miami Beach Hotel.

The "Bert Show Florida Flyaways - Phase 3" promotion ran from August 20 to 24, 2018 in Atlanta with WWWQ-FM. It generated $220,525.46 in media value and 4,018,986 impressions for VISIT FLORIDA and Sandestin Golf and Beach X Resort. The "KKMS Florida Flyaway - TV Show Launch - Week 4" promotion ran from August 20 to 24, 2018 nationally with Yea Networks. It generated $772,680.62 in media value and 4,430,577 impressions for VISIT FLORIDA and X Margaritaville Key West Resort & Marina. The "Summer 9-5 - September 2018 - Phase 3" promotion ran from August 27 to September 2, 2018 in Boston with WZLX-FM. It generated $186,503.25 in media value and 3,297,725 impressions VISIT FLORIDA, Hilton Orlando, and X Boggy Creek Airboat Adventures. The "Florida Escape - Aug 27 - Sept 3, 2018" promotion ran from August 27 to September 3, 2018 in New York with WCBS-FM. It generated $235,623.89 in media value and 4,687,538 impressions for VISIT FLORIDA and The Diplomat X Hotel.

The "Family Florida Flyaway - Phase 2" promotion ran from August 27 to 31, 2018 in Madison, WI with WOLX-FM. It X generated $63,827.23 in media value and 469,314 impressions for VISIT FLORIDA and Sundial Beach Resort & Spa.

The "Bert Show Florida Flyaways - Phase 4" promotion ran from August 27 to 31, 2018 in Atlanta with WWWQ-FM. It generated $220,322.50 in media value and 4,007,049 impressions for VISIT FLORIDA and Breakwater Hotel at the X Beach - Amelia Island.

The "National Beach Day - Phase 2" promotion ran from August 27 to September 9, 2018 in Dallas with KRLD-FM. It X generated $224,805.18 in media value and 2,377,739 impressions for VISIT FLORIDA and Sirata Beach Resort.

The "Mini Vacay - Phase 1" promotion ran from August 27 to September 9, 2018 in Winnipeg with CHWE-FM. It X generated $101,173.13 in media value and 426,646 impressions for VISIT FLORIDA and DiamondHead Beach Resort.

The "Florida Flyaway August - September 2018" promotion ran from August 30 to September 27, 2018 in New York, Boston, and Philadelphia with Metro Newspaper. It generated $550,449.40 in media value and 17,192,527 impressions X for VISIT FLORIDA and Plantation on Crystal River.

Page 6 of 12 The "Caddy and Ali Mac's Trip A Day Florida Giveaway - Phase 1" promotion ran from September 3 to 9, 2018 in Atlanta with WKHX-FM. It generated $191, 511.65 in media value and 1,488,733 impressions for VISIT FLORIDA and X Sandestin Golf and Beach Resort.

The "Florida Footbally Flyaway" promotion ran from September 3 to October 5, 2018 in Houston with KFNC-FM. It X generated $92,101.40 in media value and 508,643 impressions for VISIT FLORIDA and Florida's First Coast of Golf.

The "Family Florida Flyaway - Phase 3" promotion ran from September 3 to 7, 2018 in Madison, WI with WOLX-FM. It generated $63,834.72 in media value and 469,872 impressions for VISIT FLORIDA and CoCo Key Hotel and Water X Resort. The "Pick Your Beach - Phase 1" promotion ran from September 4 to 9, 2018 in Toronto with CIDC-FM. It generated X $73,720.34 in media value and 717,147 impressions for VISIT FLORIDA and Hilton Orlando. The "Mini Florida Vacay - Sept 9-15, 2018" promotion ran from September 9 to 15, 2018 in New York with the Daily News. It generated $517,000 in media value and 5,412,006 impressions for VISIT FLORIDA, 'Tween Waters Inn Island X Resort, and Kayak Excursions. The "Caddy and Ali Mac's Trip A Day Florida Giveaway - Phase 2" promotion ran from September 10 to 16, 2018 in Atlanta with WKHX-FM. It generated $191,527.66 in media value and 1,489,156 impressions for VISIT FLORIDA and X staySky Suites I-Drive Orlando.

The "Pick Your Beach - Phase 2" promotion ran from September 10 to 16, 2018 in Toronto with CIDC-FM. It generated X $73,710.76 in media value and 716,746 impressions for VISIT FLORIDA and Pointe Estero Beach Resort.

The "Mini Vacay - Phase 2" promotion ran from September 10 to 16, 2018 in Winnipeg with CHWE-FM. It generated X $64,355.60 in media value and 266,537 impressions for VISIT FLORIDA and Holiday Inn Hotel & Suites - Harbourside.

The "Family Florida Flyaway - Phase 4" promotion ran from September 10 to 14, 2018 in Madison, WI with WOLX-FM. X It generated $63,856.60 in media value and 469,648 impressions for VISIT FLORIDA and Sheraton Sand Key Resort.

The "KJ & Kesha's Florida Getaway - Phase 1" promotion ran from September 17 to 23, 2018 in Boston with WKAF- FM. It generated $161,050.72 in media value and 1,433,425 impressions for VISIT FLORIDA and Shephard's Beach X Resort.

Page 7 of 12 The "Caddy and Ali Mac's Trip A Day Florida Giveaway - Phase 3" promotion ran from September 17 to 23, 2018 in Atlanta with WKHX-FM. It generated $191,483.67 in media value and 1,487,113 impressions for VISIT FLORIDA and X South Seas Island Resort.

The "Pick Your Beach - Phase 3" promotion ran from September 17 to 23, 2018 in Toronto with CIDC-FM. It generated $76,106.90 in media value and 720,906 impressions for VISIT FLORIDA and Bahama Bay Resort & Spa by Wyndham X Vacation Rentals.

The "Mini Vacay - Phase 3" promotion ran from September 17 to 23, 2018 in Winnipeg with CHWE-FM. It generated X $88,153.05 in media value and 271,462 impressions for VISIT FLORIDA and Beacon South Beach Hotel.

The "Mini Florida Vacay - Sept 23-29, 2018" promotion ran from September 23 to 29, 2018 in New York with the Daily News. It generated $517,000 in media value and 5,270,117 impressions for VISIT FLORIDA and Sheraton Bay Point X Resort.

The "KJ & Kesha's Florida Getaway - Phase 2" promotion ran from September 24 to 30, 2018 in Boston with WKAF- FM. It generated $161,820.14 in media value and 1,488,342 impressions for VISIT FLORIDA and GullWing Beach X Resort.

The "Caddy and Ali Mac's Trip A Day Florida Giveaway - Phase 4" promotion ran from September 24 to 30, 2018 in Atlanta with WKHX-FM. It generated $191,515.43 in media value and 1,488,342 impressions for VISIT FLORIDA and X Hilton Cocoa Beach. The "Pick Your Beach - Phase 4" promotion ran from September 24 to 28, 2018 in Toronto with CIDC-FM. It generated X $73,388.79 in media value and 716,305 impressions for VISIT FLORIDA and Sirata Beach Resort.

The "Mini Vacay - Phase 4" promotion ran from September 24 to 28, 2018 in Winnipeg with CHWE-FM. It generated X $64,173.86 in media value and 266,389 impressions for VISIT FLORIDA and Beacon South Beach Hotel. Public Relations Department A B C D North America and International Earned Media Coverage from July 1 - September 30, 2018: X 204,291,569 impressions In-Market PR Programs, Events and Initiatives from July 1 - September 30, 2018: X X X - UK Camp Bestival: July 26-29

Page 8 of 12 Proactive PR from July 1 - September 30, 2018: - Ongoing press and influencer trips to the state from key domestic and international markets: o Canada: 1 Individual Press Trip o Germany: 1 Individual Press Trip UK: 4 Individual Press Trips o X X - Influencer Campaigns: o Brazil: 1 Influencer Press Trip o Canada: 1 Influencer Press Trip o China: 3 Influencer Press Trips o UK: 1 Influencer Press Trip Media FAM Tours from July 1 - September 30, 2018: X X - Canada: The Weather Network Filming Tour Press Releases from July 1 - September 30, 2018: - 9 press releases were posted via the media site - Brazil: 3 press releases were written and distributed to media - Canada: 3 press releases were written and distributed to media X - China: 3 press releases were written and distributed to media - Domestic: 3 press releases were written and distributed to media - Germany: 3 press releases were written and distributed to media - UK: 2 press releases were written and distributed to media Research Department A B C D The Research team responded to data requests from Partners, government, media, the public and industry. Also X X responded to ad hoc requests internally. Completed analysis of June in-depth Consumer Travel Insights Studies for Brazil, Mexico, U.K. and Germany and X X reported results to the international team to guide international marketing campaign development In support of Florida DMO's who have limited resources for research, generated a custom visitor profile for a small area X DMO partner in NW Florida and a DMO partner in NE Florida. Provided comprehensive research on VISIT FLORIDA's domestic Family segment and domestic Adventure segment to X X the Brand Department to use in their campaign planning efforts Released preliminary Q2-2018 estimates of visitors to the state which show Florida has 31.8 million visitors, up 6.2% from X the previous quarter the year before. Provided Arrivalist performance data on VISIT FLORIDA's domestic Winter Sun Seeker and Spring Family Memory X X Makers Digital Campaigns to the Brand Department to inform strategy and campaign planning efforts.

Page 9 of 12 Industry Satisfaction Study annual survey of industry’s satisfaction with VISIT FLORIDA’s performance promoting tourism X to the state of Florida and Marketing Partners’ satisfaction with VISIT FLORIDA’s services and programs. Industry Relations Department – Corporate Meetings A B C D Florida Governor's Conference on Tourism: September 12 - 14, 2018 The conference provides an opportunity for members of the tourism industry to network with fellow travel professionals, X X learn more about participating in VISIT FLORIDA’s marketing programs, obtain the latest tourism research data, and hear from experts about their proven strategies for increasing business. International Travel Trade Department A B C D India Aviareps Roadshow, August 17, 2018; Jaipur, India VISIT FLORIDA India representative conducted a roadshow to the top travel agents in Jaipur, India. The roadshow provided a great opportunity to educate travel agents on the Florida product and introduce agents to VISIT FLORIDA’s e- X X X learning program, Florida Travel Pro. VISIT FLORIDA also provided information to agents on Florida attractions, self-drive itineraries, nature, adventure and eco tours. Their clients are more affluent looking for unique Florida experiences. La Cita de Las Americas, September 4-6, 2018; Fort Lauderdale, FL VISIT FLORIDA exhibited and was one of the co-sponsors at La Cita de Las Americas. This conference is one of Latin America’s key travel trade events, which took place in Fort Lauderdale, FL, September 4-6, 2018. VISIT FLORIDA and X X X our Latin American Representatives from Brazil and Mexico conducted over 54 appointments with top Latin American travel trade professionals over the three days. This was a great opportunity to attend seminars, build relationships with the Latin America Market as well as provide current trends to key travel decision makers. World Routes, September 15-18, 2018; Guangzhou, China VISIT FLORIDA and partners attended the 24th Annual World Route Development Forum, September 15-18, 2018 in Guangzhou, China. VISIT FLORIDA coordinated a networking stand for Florida destinations and airports in an effort to align and enhance Florida’s destination image, prestige and credibility in the world of air service development. World X X X X Routes is the unifying event for the route development community, bringing together senior decision makers from the world’s leading airlines, airports, and tourism authorities, which provides delegates with the ultimate platform from which to expand their route network. This was a great opportunity for our staff to discuss Air Team Florida and how we can bring new service to Florida. Brand USA India Mission, September 23-28, 2018; Bangalore, Mumbai and New Delhi, India VISIT FLORIDA in country representatives participated in the Brand USA Mission, which took place September 23-28, 2018. The mission was held in three cities, Bangalore, Mumbai and New Delhi. The Sales Mission consisted of 64 delegates from 40 companies, which included tabletop meetings and networking events to key travel agents and media. X X X X There were 47 agents in Bangalore, 120 agents in Mumbai, 101 travel agents in New Delhi and 25 media during the Media Day on September 28th. This was a great opportunity to educate agents on the Florida product and provide travel agents with what’s new in Florida as well as promote our Florida Travel Pro e-learning platform to trade.

Page 10 of 12 Red Cow, September 30, 2018; Dublin, Ireland VISIT FLORIDA attended Tour America’s Big Annual Sale Day at the Red Cow Moran Hotel, September 30, 2018. Tour America is Ireland’s leading tour operator to the USA. This year marked the 18th event attended by suppliers from all over X X X the USA. Consumers were given the opportunity to speak with suppliers throughout the day and book their next holiday at discounted prices. This event is well known in the Irish market and is attended by approximately 4,000 customers. Advertising (Media) Department A B C D NORTH AMERICA (US & Canada) Print Co-op July - August: AAA Living South X X X September: Atlanta Magazine X X X DIGITAL: US July: Expedia (Creative Content Hub & Families) X X X August: Expedia (Creative Content Hub & Families) Experience Seeker Campaign: Trip Savvy, Culture Trip, Flipboard, Time Out, Tasting Table, NY Times, SITO, Taboola, X X X Teads TV, Lonely Planet, Sojern, YouTube Sep: Expedia (Creative Content Hub & Families) Experience Seeker Campaign: Trip Savvy, Culture Trip, Flipboard, Time Out, Tasting Table, NY Times, SITO, Taboola, X X X Teads TV, Lonely Planet, Sojern, YouTube July–September: US Search Network Google X X X DIGITAL: Canada July- September: Dedicated Search X X X Digital TV: July-September: Fexy Digital TV (Florida Channel) X X X International -UK Digital September: UK Back to school campaign: Family Traveler; SkyScanner: Spotify; Kayak, Independent, Trip Advisor; X X X YouTube, Expedia Digital TV September: Fexy Digital TV pre-roll X X X

Page 11 of 12 Visitor Services Department A B C D July through September 2018, visitation to the five Official Florida Welcome Centers reflected an increase of 8.9% or +16,766 travelers to Florida compared to the same time period in 2017. July through September, 753,827 visitors came X X into the Florida Welcome Centers. The visitor count January through September was 2,165,592 reflecting an increase of +2.9%. Staff at the I-95 Florida Welcome Center operate the live operator-assisted 800 call center. July through the end of September 2018, 588 callers received travel and vacation travel information from our staff on Florida vacation planning X X X and secured information on their upcoming trips to Florida. YTD 1,649 callers were assisted by VISIT FLORIDA staff with tourist information. Florida Tourism Industry members partnered with the Florida Welcome Centers to showcase their products to the traveling public through our lobby booth program. Participants were Marianna Caverns, Blue Angels Air Show, Florida X X X State Parks, Gator World, Visit Jacksonville, and Sun Pass. For the period of July through the end of September, the Visitor Services staff made a total of 132 visitor reservations through the Florida Welcome Center Concierge Program. The room night reservations are for hotels and campgrounds X X X and represent $17,832 in new tourism spending for Florida. YTD room night reservations are 789 for a revenue total of $79.351.

Page 12 of 12 Florida Visitor Estimates and Travel Industry Trend Indicators

Preliminary Quarter Three 2018 (July - September)

with

Revised Preliminary Quarter One and Two 2018

and

Revised Preliminary Calendar Year 2017 (January - December)

Copyright © 2018 VISIT FLORIDA Research, All rights reserved. This report is for the benefit of VISIT FLORIDA Partners and for internal use only. VISIT FLORIDA data and information may not be otherwise reproduced or communicated without prior written permission from VISIT FLORIDA. Summary of Preliminary Visitor Estimates and Travel Industry Trend Indicators Quarter Three 2018: July - September

 Preliminary estimates show 30.7 million total visitors (in person-trips) traveled to Florida during the third quarter of 2018. This represents an increase of 10.1% from the same period in 2017. Domestic visitors accounted for 89.7% of total visitors, while overseas and Canadian visitors accounted for 8.7% and 1.6%, respectively.

 An estimated 27.5 million domestic visitors traveled to Florida during July through September of 2018, an increase of 11.6% from the same period the previous year.

 The preliminary air/non-air split for domestic, non-residents to Florida during quarter three

2018 is estimated at 37.4% / 62.6%. The comparable split in 2017 was the same.

 Overseas visitation is estimated at 2.7 million during the third quarter of 2018, a decrease of 1.5%, compared to same period in 2017.

 Preliminary estimates of Canadians traveling to Florida during quarter three 2017 indicate a 0.9% increase in visitation compared to the same period in 2017.

 Total enplanements at 18 Florida airports for July through September increased 10.2% from the same period in 2017. Orlando International reported the most enplaned passengers at nearly 5.7 million (+7.2%), followed closely by Miami International with enplaned passengers reaching slightly more than 5.4 million (+5.6%).

 Domestic enplanements at 18 Florida airports grew by 10.6% during the period, with 1.6 million more enplaned domestic passengers reported. July and August domestic enplanements were up 4.7% and 3.3% respectively. September enplanements were up 30.8%, the largest single month increase ever. This is partially explained by the relatively low number of enplanements in September 2017 due to Hurricane Irma.

 The number of hotel rooms sold in Florida during quarter three of 2018 was flat compared to quarter three 2017. During the same period, Florida’s average daily rate (ADR) increased by 2.1% and occupancy decreased by 1.8%.

 Hurricane Irma hit the state the second week of September in 2017. The aftermath of the storm resulted in an increases in rooms sold in 2017, as displaced residents and workers stayed in hotel rooms after the storm. Because of this surge in rooms sold during September 2017, rooms sold for September 2018 were down -3.4%.

Note: Preliminary figures shown in italics.

2 Preliminary Florida Visitor Estimates 2018 Quarter Three (July - September)

Copyright © 2018 VISIT FLORIDA Research, All rights reserved. This report is for the benefit of VISIT FLORIDA Partners and for internal use only. VISIT FLORIDA data and information may not be otherwise reproduced or communicated without prior written permission from VISIT FLORIDA. Preliminary Estimates of Visitors to Florida Quarter Three, 2018: July - September (in Thousands of Person-Trips)

YEAR DOMESTIC OVERSEAS CANADA TOTAL % of Total

2017 Air 9,224 2,705 * 322 12,251 * 44.0% * Non-Air 15,439 164 15,603 56.0% * TOTAL 24,663 2,705 * 486 27,854 * 100.0%

2018 Air 10,294 2,664 324 13,281 43.3% Non-Air 17,229 ** 166 17,396 56.7% TOTAL 27,523 2,664 490 30,677 100.0%

% Change 18/17 11.6% -1.5% 0.9% 10.1%

Trends in Visitor Arrivals to Florida Quarter Three, 2014 - 2018 (in Thousands of Person-Trips)

30,677 27,030 27,854 25,605 23,820 43.3% 44.0% (13.3 M) 44.9% 44.5% Air 45.1% (12.3 M) (11.5 M) (12.0 M) (10.7 M) Non-Air

56.0% 56.7% 54.9% 55.1% 55.5% (15.6 M) (17.4 M) (13.1 M) (14.1 M) (15.0 M)

Q3-2014 Q3-2015 Q3-2016 Q3-2017 Q3-2018

Note: Estimates shown in italics are preliminary. * Revised ** Not available Source: TravelTrak; D.K. Shifflet & Associates; Individual Florida Airports; U.S. Dept. of Commerce, ITA, Office of Travel & Tourism Industries; Statistics Canada; VisaVue Travel; Diio, LLC aviation data

4 Total Enplanements at Major Florida Airports Quarter Three 2017 - 2018: July - September

Quarter Three Quarter Three % Change Airport 2017 2018 '18/'17 Daytona 89,051 96,550 8.4% Ft. Lauderdale 3,741,344 4,305,276 15.1% Ft. Myers 671,894 745,235 10.9% Jacksonville 660,939 839,507 27.0% Key West 72,733 92,272 26.9% Melbourne* 49,446 52,122 5.4% Miami 5,124,007 5,412,150 5.6% Okaloosa 186,563 228,086 22.3% Orlando International 5,296,778 5,679,049 7.2% Orlando Sanford 344,010 370,150 7.6% Palm Beach 590,718 632,345 7.0% Panama City* 137,849 141,332 2.5% Pensacola 233,353 272,616 16.8% Punta Gorda 128,636 167,300 30.1% Sarasota 108,578 142,903 31.6% St. Petersburg-Clearwater 230,068 267,670 16.3% Tallahassee 85,272 97,336 14.1% Tampa 2,161,222 2,394,185 10.8% Total* 19,912,461 21,936,084 10.2%

Trends in Total Enplanements to Florida (in Thousands) 21,936* 19,912 18,942 19,506 17,287

Total Enplanements up 10.2%* in the third quarter of 2018

Q3-2014 Q3-2015 Q3-2016 Q3-2017 Q3-2018*

Source: Individual airports *includes estimates at MLB for Jul-Sep 2018 and ECP for Sep2018.

5 Domestic Enplanements at Major Florida Airports Quarter Three 2017 - 2018: July - September

Quarter Three Quarter Three % Change Airport 2017 2018 '18/'17 Daytona 88,941 96,148 8.1% Ft. Lauderdale 2,863,099 3,195,726 11.6% Ft. Myers 649,118 720,114 10.9% Jacksonville 670,622 835,838 24.6% Key West 72,733 92,272 26.9% Melbourne* 49,216 51,883 5.4% Miami 2,592,932 2,759,356 6.4% Okaloosa 186,563 228,086 22.3% Orlando International 4,521,873 4,836,759 7.0% Orlando Sanford 286,335 327,436 14.4% Palm Beach 586,871 629,794 7.3% Panama City* 137,849 141,332 2.5% Pensacola 233,353 272,616 16.8% Punta Gorda 128,636 167,300 30.1% Sarasota 107,204 131,813 23.0% St. Petersburg-Clearwater 226,732 263,621 16.3% Tallahassee 85,272 97,336 14.1% Tampa 2,065,727 2,354,711 14.0% Total* 15,553,076 17,202,140 10.6%

Trends in Domestic Enplanements to Florida (in Thousands)

17,202* 15,553 14,817 15,185 13,566

Domestic Enplanements up 10.6%* in the third quarter of 2018

Q3-2014 Q3-2015 Q3-2016 Q3-2017 Q3-2018*

Source: Individual airports *includes estimates at MLB for Jul-Sep 2018 and ECP for Sep2018.

6 Revised Preliminary Florida Visitor Estimates Calendar Year 2017 (January - December)

Copyright © 2018 VISIT FLORIDA Research, All rights reserved. This report is for the benefit of VISIT FLORIDA Partners and for internal use only. VISIT FLORIDA data and information may not be otherwise reproduced or communicated without prior written permission from VISIT FLORIDA. Revised Preliminary Estimates of Visitors to Florida by Quarter Calendar Year 2017: January to December (in Thousands of Person-Trips)

Domestic Overseas Canadian Total % of Total

Q1 Air 12,469 2,691 * 758 15,919 * 49.9% Non-Air 15,364 ** 608 15,972 50.1% Total 27,833 2,691 * 1,366 31,891 * 100.0% % Change 17/16 6.1% -2.5% * 2.3% 5.2% *

Q2 Air 11,109 2,647 * 387 14,143 * 47.1% * Non-Air 15,341 534 15,875 52.9% * Total 26,449 2,647 * 921 30,017 * 100.0% % Change 17/16 7.8% 2.0% * 3.3% 7.1% *

Q3 Air 9,224 2,705 * 322 12,251 * 44.0% * Non-Air 15,439 164 15,603 56.0% * Total 24,663 2,705 * 486 27,854 * 100.0% % Change 17/16 3.8% -4.8% * 13.3% 3.0% *

Q4 Air 11,317 2,888 * 489 14,694 * 50.7% * Non-Air 14,114 185 14,299 49.3% * Total 25,431 2,888 * 674 28,993 * 100.0% % Change 17/16 8.8% -2.5% * -2.3% 7.3% *

CY 2017 Air 44,119 10,931 * 1,956 57,006 * 48.0% * Non-Air 60,258 1,491 61,749 52.0% * Total 104,377 10,931 * 3,447 118,756 * 100.0% % Change 17/16 6.6% -2.0% * 3.0% 5.7% *

Note: Figures in italics are considered preliminary. Figures have been rounded to the nearest thousand and may not sum to the total as a result. Figures shown in the table released November 15, 2018 * Revised ** Not applicable Source: TravelTrak; D.K. Shifflet & Associates; Statistics Canada; U.S. Department of Commerce, ITA, Tourism Industries; Visa Vue Travel; Diio, LLC aviation data

8 Revised Preliminary Florida Visitor Estimates YTD Quarter Three 2018 (January - September)

Copyright © 2018 VISIT FLORIDA Research, All rights reserved. This report is for the benefit of VISIT FLORIDA Partners and for internal use only. VISIT FLORIDA data and information may not be otherwise reproduced or communicated without prior written permission from VISIT FLORIDA. Revised Preliminary Estimates of Visitors to Florida by Quarter Year-to-Date 2018: January to September (in Thousands of Person-Trips)

Domestic Overseas Canadian Total % of Total

Q1 Air 13,628 * 2,700 * 780 17,109 * 50.7% Non-Air 15,999 * ** * 620 16,619 * 49.3% Total 29,627 * 2,700 * 1,400 33,728 * 100.0% % Change 18/17 6.4% 0.3% * 2.5% 5.8% *

Q2 Air 11,699 * 2,598 * 388 14,685 * 46.8% * Non-Air 16,155 * ** * 545 16,700 * 53.2% * Total 27,854 * 2,598 * 933 31,385 * 100.0% % Change 18/17 5.3% * -1.8% * 1.3% 4.6% *

Q3 Air 10,294 2,664 324 13,281 43.3% Non-Air 17,229 ** 166 17,396 56.7% Total 27,523 2,664 490 30,677 100.0% % Change 18/17 11.6% -1.5% 0.9% 10.1%

Q4 Air Non-Air Total % Change 18/17

CY 2018 Air 35,621 7,962 1,492 45,075 47.1% Non-Air 49,384 ** 1,331 50,715 52.9% Total 85,004 7,962 2,823 95,789 100.0% % Change 18/17 7.7% -1.0% 1.8% 6.7%

10 Tourism Industry Trend Indicators Quarter Three 2018 (July - September)

Copyright © 2018 VISIT FLORIDA Research, All rights reserved. This report is for the benefit of VISIT FLORIDA Partners and for internal use only. VISIT FLORIDA data and information may not be otherwise reproduced or communicated without prior written permission from VISIT FLORIDA. Monthly Hotel Average Daily Rate (ADR) Trends Calendar Year 2016 - September 2018

Quarter One 2018 Quarter Two 2018 Quarter Three 2018 $200 ADR UP 7.1% from ADR UP 4.2% from ADR UP 2.1% from Quarter One 2017 Quarter Two 2017 Quarter Three 2017 $180

$160

$140

$120

$100

$80

$60

$40

$20

$0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2016 $147.45 $160.75 $169.66 $142.56 $127.76 $121.15 $126.65 $111.70 $109.54 $121.01 $124.49 $137.78 2017 $146.19 $161.87 $168.48 $151.57 $130.76 $125.63 $129.47 $114.15 $115.34 $125.65 $130.25 $148.74 2018 $154.48 $171.88 $183.80 $155.62 $136.30 $133.34 $132.33 $118.35 $115.65

Source: STR, Inc.

Quarter One 2018 Quarter Two 2018 Quarter Three 2018 100% Occ UP 1.9% from Occ UP 0.1% from Occ DOWN -1.8% from Quarter One 2017 Quarter Two 2017 Quarter Three 2017 90%

80%

70%

60%

50%

40%

30%

20%

10%

0% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2016 71.2% 78.5% 82.9% 76.2% 70.8% 72.0% 76.1% 66.2% 63.5% 68.3% 68.1% 65.9% 2017 70.6% 79.5% 84.0% 78.4% 72.3% 73.0% 76.9% 67.8% 66.1% 74.3% 72.1% 70.2% 2018 72.3% 81.1% 85.2% 77.4% 70.9% 75.7% 75.9% 68.6% 62.5%

Source: STR, Inc.

Quarter One 2018 Quarter Two 2018 Quarter Three 2018 14.0 Rooms Sold UP 3.2% from Rooms Sold UP 1.5% from Rooms Sold FLAT 0.0% Quarter One 2017 Quarter Two 2017 from Quarter Three 2017

12.0

10.0

8.0

6.0

4.0

2.0

0.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2016 9.27 9.25 10.83 9.69 9.30 9.14 10.00 8.70 8.09 8.99 8.68 8.69 2017 9.31 9.46 11.11 10.07 9.60 9.42 10.24 9.03 8.52 9.82 9.24 9.33 2018 9.63 9.78 11.44 10.09 9.56 9.89 10.26 9.31 8.23

Source: STR, Inc.

800,000 Quarter Three 2018 Visitors UP 2.3% from Quarter Two 2018 Quarter Three 2017 Visitors UP 1.6% from Quarter Two 2017 750,000 Quarter One 2018 Visitors UP 5.2% from Quarter One 2017 700,000

650,000

600,000

550,000 Q1 Q2 Q3 Q4 2018 680,118 731,647 753,827 2017 646,348 720,362 737,061 643,679

Source: Individual Welcome Centers