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Wisconsin Broadcaster WBA June 2015

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Wisconsin Broadcaster WBA June 2015 JUNE 2015 Oh quelle nuit! For Gala Highlights see pages 8 through 19 Oh what a night, indeed! Media Production Company of Milwaukee. These When you read Michelle’s President’s folks have become big hitters in the corporate column on page 2, you’ll see she’s on event presentation world and, as we watched and the button; it was a terrific night, and listened to their work for the WBA, it wasn’t hard the culmination of another terrific understanding why! Lindsay year for the entire awards program. Linda Baun and her efficient squad of Gala Elves Wood Davis A great deal has happened in the set a smashingly good-looking room, with great WBA Awards WBA Awards program; in fact, one decoration, lighting and sound. And all of this was Committee a perfect backdrop for that turnout. To paraphrase Co-Chair, constant of our program is certainly Garrison Keillor, “The men were handsome and the Broadcast change. We promised years ago to women were beautiful!” Wow! What a good-looking Management not let the program become stale, Strategies tired, or predictable. We’re in an crowd! And the Twitter-verse noticed, too! Five industry where stale and predictable hundred tweets were recorded that evening on the almost always means trouble ahead, #wbagala hashtag. so constant updating has been as important in the The presenters from small, medium and large markets awards program as it is at the best of our TV and radio kept on their toes, the kitchen sent out a fine dinner in stations. a timely manner, and we For instance, if you’ve (almost!) ended by our ever won a WBA Award goal of 10 PM. It is a long for Excellence trophy evening, of fun, fanfare in years past, and were and festivity. lucky and skilled The awards program enough to win one and the gala itself have again this year, you become what they surely noticed one were always meant to change: we updated be, the biggest night of the actual awards the year on the WBA themselves. The calendar, a celebration committee received of the men and nothing but raves, women, stations and CONTENTS especially for the “of companies, that do President’s Column 2 the Year” awards. great radio, TV and digital for the people of IPAWS 4 Our program was close to technically faultless, thanks Wisconsin. You should all be proud of doing just WBA Foundation: Hall of Fame 6 especially to our new production house, Tri-Marq that, because you do it so very, very well. Awards for Excellence Gala Reception & Dinner 8 CHAIR’S COLUMN BE SURE TO ATTEND Media Technology Institute 20 Summer Conference 21 Educator Panel WBA EEO Dissemination List 25 Funniest Assessing the Needs of Broadcasters WBA Partners in Launching New Local Government Transparency Initiative 25 Plan to attend this panel discussion at the Sales Summer Conference, Wednesday, June 17, Educator’s Column: Teaching Problem Solving 26 Call Ever? 11 AM. WBA Board Holds Meeting 27 Talk with educators from UW-Oshkosh, UW-Madison, UW- Scott Chorski Dateline: Late 1980s in Colorado Springs. Whitewater and UW-River Falls. These professionals will listen Jacobs Media: WBA Chair How to Socially Target Your Audience 28 to the qualities you desire in future employees and talk about questions that students ask when entering the field regarding Young Professional’s Column 29 My first job in TV. what is expected of them, including pay, workload, and Walker Broadcast Management I’m on my way up to Denver to make a presen- advancement. Details on page 22. Institute Adds Ten More Graduates 30 tation to an agency who isn’t > continued on page 5 PRESIDENT’S COLUMN Invited to Serve: Operation Welcome Home Committee Michelle Wisconsin Broadcasters Association Vetterkind, Officers & Board of Directors CAE We were thrilled to have commemoration will also consist of WBA President John Scocos, Secretary of the events throughout the state, stay tuned OFFICERS 2015-2016 and CEO Wisconsin Department of for more information about how the WBA Chair of the Board and the WBA Foundation will be Scott Chorski Veterans Affairs (DVA) and partnering with the Wisconsin DVA for WKBT-TV, La Crosse Dan Buttery, Marketing Operation Welcome Home. Vice Chair - Television/Chair Elect Tom Allen Manager for DVA, join us WKOW-TV, Madison for the WBA Executive Flawless! Vice Chair - Radio Committee Meeting in April. Dick Record If I had to choose the one word Family Radio, La Crosse I’ve heard most often used to Treasurer Steve Wexler describe the WBA Awards Gala, I’d E. W. Scripps Company, Milwaukee have to say…flawless! The Gala, Secretary which took place on Saturday Nancy Douglass night, May 2, truly was a fabulous WLKG-FM, Lake Geneva event that I can honestly say went Immediate Past Chair Kelly Radandt off without a hitch (as I knock on Woodward Communications, Appleton/Green Bay wood for putting that in writing). President & CEO Ten years ago we had under 500 Michelle Vetterkind, CAE [email protected] Dan was able to come back later that day entries and the Awards Luncheon was combined with the WBA’s Winter Vice President - Administration for the full WBA Board meeting to talk Linda Baun about Operation Welcome Home, a Conference. This year, we had 1,479 [email protected] entries (the largest, by far, of any of the commemoration of the 50th Anniversary BOARD OF DIRECTORS of the Vietnam War which will take place state broadcasters associations) and over Chris Bernier Radio Plus, Marinette/Fond du Lac throughout the rest of 2015 and 400 people at a stand-alone, formal event Lynn Bieritz Mid-West Family Broadcasting, Eau Claire 2016. With a father who served in on a Saturday night in May. Mark your David Booth WXOW-TV, La Crosse WWII and a brother who served In my closing remarks, I gave a special calendar Keith Bratel Milwaukee Radio Alliance, Milwaukee in Vietnam, I am most honored shout-out to the Awards Committee; the for the 2016 Steve Lavin WBAY-TV, Green Bay to have been asked by Secretary Committee, under the leadership of Lupita Montoto La Movida WLMV Radio, Madison Awards Gala, Scocos and WDVA to serve on Committee Co-Chairs Tom Bier and Gene Purcell WI ECB, Madison Saturday the Committee. Lindsay Wood Davis, has had an immeas- Chuck Steinmetz WITI-TV, Milwaukee In light of our partnership last urable impact on the steady but night, May 7, Don Vesely WMTV-TV, Madison year with Wisconsin Honor spectacular growth. From the podium, I 2016 at the Jan Wade WISN-TV, Milwaukee Flights, it seemed highly fitting specifically yelled out to Lindsay (the man Marriott Hotel Richard Wood Resonant Results, Cottage Grove for Secretary Scocos and Dan to who had the vision for this program/event Michael Wright Midwest Communications, Wausau in Madison. join us for our meeting, many, many years ago) asking if he was Ex Officio - NAB Board especially as the WBA Board is happy with the night. While his response Tom Walker Mid-West Family Broadcasting, Madison looking to begin a new planning cycle for was a resounding “YES,” Lindsay has since the WBA’s Long Range Plan. The support told me that on that particular night, he that you, our valued members, have felt that for the first time it all came Wisconsin Broadcasters Association together perfectly. I would tend to agree. shown for veterans’ initiatives has been 44 E. Mifflin Street, Suite 900 tremendous. While there were many others I gave a Madison, WI 53703 Phone (608) 255-2600 As Operation Welcome Home and the shout out to in my remarks (and you’ll see them mentioned on page 8), I also would Toll Free (800) 236-1922 Fax (608) 256-3986 > wi-broadcasters.org 2 Wisconsin Broadcaster | wi-broadcasters.org like to reiterate the heartfelt thank you I > With Bob Villones, Director of Sales expressed to YOUR WBA Team: Linda at Huskeradio in North Platte, Baun, Mandy Endicott, and Liz Boyd. Nebraska, during a brief stop in North THEY are the ones within your WBA who Platte, as per the recommendation of put in countless hours to make this event Terry Shockley. Huskeradio is owned happen—and to make it “flawless”—and by Wisconsin’s own Armada Media. for that, I am so very grateful to them. Finally, as I also mentioned, it’s become a tradition (just like those of you who take > With a father who served in a brief break from the reception to watch WWII and a brother who served in the Kentucky Derby in the Marriott Bar) Vietnam, I am most honored to have the first Saturday night in May; you can been asked by Secretary Scocos and always plan on spending it with old and WIDVA to serve on the Operation new friends, your Welcome Home Committee. team and your WBA. So mark your calendars for Saturday night, May 7, 2016 at the Marriott Hotel in Madison. For those of you who missed the Champagne Toast at the Gala: Here’s to YOU—Your Teams—and the wonderful works you all did for this year’s WBA Awards for Excellence! Thank YOU for your contribution to a flawless event! Wisconsin Broadcaster | June 2015 3 WBA Supports IPAWS (Integrated Public Alert and Warning System) Modernization Act of 2015 Editor’s Note: Thank You to Committee Chair Senator Ron Johnson for introducing the bill, and As we requested thank you to Senator Tammy Baldwin, who sits on the Committee, for voting for it. of him during the WBA’s 2015 DC The Honorable Ron Johnson Trip, Senator Ron Chairman, Homeland Security and Governmental Affairs Committee Johnson, as Chair United States Senate of the Senate Homeland Dear Chairman Johnson: Security and On behalf of the Wisconsin Broadcasters Association (WBA), I write in support of the Integrated Public Governmental Alert and Warning System Modernization (IPAWS) Act of 2015, introduced by Chairman Ron Johnson (R- WI) and Senator Claire McCaskill, (D-MO).
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