JUNE 2015

Oh quelle nuit! For Gala Highlights see pages 8 through 19 Oh what a night, indeed! Media Production Company of Milwaukee. These When you read Michelle’s President’s folks have become big hitters in the corporate column on page 2, you’ll see she’s on event presentation world and, as we watched and the button; it was a terrific night, and listened to their work for the WBA, it wasn’t hard the culmination of another terrific understanding why! Lindsay year for the entire awards program. Linda Baun and her efficient squad of Gala Elves Wood Davis A great deal has happened in the set a smashingly good-looking room, with great WBA Awards WBA Awards program; in fact, one decoration, lighting and sound. And all of this was Committee a perfect backdrop for that turnout. To paraphrase Co-Chair, constant of our program is certainly Garrison Keillor, “The men were handsome and the Broadcast change. We promised years ago to women were beautiful!” Wow! What a good-looking Management not let the program become stale, Strategies tired, or predictable. We’re in an crowd! And the Twitter-verse noticed, too! Five industry where stale and predictable hundred tweets were recorded that evening on the almost always means trouble ahead, #wbagala hashtag. so constant updating has been as important in the The presenters from small, medium and large markets awards program as it is at the best of our TV and radio kept on their toes, the kitchen sent out a fine dinner in stations. a timely manner, and we For instance, if you’ve (almost!) ended by our ever won a WBA Award goal of 10 PM. It is a long for Excellence trophy evening, of fun, fanfare in years past, and were and festivity. lucky and skilled The awards program enough to win one and the gala itself have again this year, you become what they surely noticed one were always meant to change: we updated be, the biggest night of the actual awards the year on the WBA themselves. The calendar, a celebration committee received of the men and nothing but raves, women, stations and CONTENTS especially for the “of companies, that do President’s Column 2 the Year” awards. great radio, TV and digital for the people of IPAWS 4 Our program was close to technically faultless, thanks Wisconsin. You should all be proud of doing just WBA Foundation: Hall of Fame 6 especially to our new production house, Tri-Marq that, because you do it so very, very well. Awards for Excellence Gala Reception & Dinner 8 CHAIR’S COLUMN BE SURE TO ATTEND Media Technology Institute 20 Summer Conference 21 Educator Panel WBA EEO Dissemination List 25 Funniest Assessing the Needs of Broadcasters WBA Partners in Launching New Local Government Transparency Initiative 25 Plan to attend this panel discussion at the Sales Summer Conference, Wednesday, June 17, Educator’s Column: Teaching Problem Solving 26 Call Ever? 11 AM. WBA Board Holds Meeting 27 Talk with educators from UW-Oshkosh, UW-Madison, UW- Scott Chorski Dateline: Late 1980s in Colorado Springs. Whitewater and UW-River Falls. These professionals will listen Jacobs Media: WBA Chair How to Socially Target Your Audience 28 to the qualities you desire in future employees and talk about questions that students ask when entering the field regarding Young Professional’s Column 29 My first job in TV. what is expected of them, including pay, workload, and Walker Broadcast Management I’m on my way up to Denver to make a presen- advancement. Details on page 22. Institute Adds Ten More Graduates 30 tation to an agency who isn’t > continued on page 5 PRESIDENT’S COLUMN Invited to Serve: Operation Welcome Home Committee Michelle Wisconsin Broadcasters Association Vetterkind, Officers & Board of Directors CAE We were thrilled to have commemoration will also consist of WBA President John Scocos, Secretary of the events throughout the state, stay tuned OFFICERS 2015-2016 and CEO Wisconsin Department of for more information about how the WBA Chair of the Board and the WBA Foundation will be Scott Chorski Veterans Affairs (DVA) and partnering with the Wisconsin DVA for WKBT-TV, La Crosse Dan Buttery, Marketing Operation Welcome Home. Vice Chair - Television/Chair Elect Tom Allen Manager for DVA, join us WKOW-TV, Madison for the WBA Executive Flawless! Vice Chair - Radio Committee Meeting in April. Dick Record If I had to choose the one word Family Radio, La Crosse I’ve heard most often used to Treasurer Steve Wexler describe the WBA Awards Gala, I’d E. W. Scripps Company, Milwaukee have to say…flawless! The Gala, Secretary which took place on Saturday Nancy Douglass night, May 2, truly was a fabulous WLKG-FM, Lake Geneva event that I can honestly say went Immediate Past Chair Kelly Radandt off without a hitch (as I knock on Woodward Communications, Appleton/Green Bay wood for putting that in writing). President & CEO Ten years ago we had under 500 Michelle Vetterkind, CAE [email protected] Dan was able to come back later that day entries and the Awards Luncheon was combined with the WBA’s Winter Vice President - Administration for the full WBA Board meeting to talk Linda Baun about Operation Welcome Home, a Conference. This year, we had 1,479 [email protected] entries (the largest, by far, of any of the commemoration of the 50th Anniversary BOARD OF DIRECTORS of the Vietnam War which will take place state broadcasters associations) and over Chris Bernier Radio Plus, Marinette/Fond du Lac throughout the rest of 2015 and 400 people at a stand-alone, formal event Lynn Bieritz Mid-West Family Broadcasting, Eau Claire 2016. With a father who served in on a Saturday night in May. Mark your David Booth WXOW-TV, La Crosse WWII and a brother who served In my closing remarks, I gave a special calendar Keith Bratel Milwaukee Radio Alliance, Milwaukee in Vietnam, I am most honored shout-out to the Awards Committee; the for the 2016 Steve Lavin WBAY-TV, Green Bay to have been asked by Secretary Committee, under the leadership of Lupita Montoto La Movida WLMV Radio, Madison Awards Gala, Scocos and WDVA to serve on Committee Co-Chairs Tom Bier and Gene Purcell WI ECB, Madison Saturday the Committee. Lindsay Wood Davis, has had an immeas- Chuck Steinmetz WITI-TV, Milwaukee In light of our partnership last urable impact on the steady but night, May 7, Don Vesely WMTV-TV, Madison year with Wisconsin Honor spectacular growth. From the podium, I 2016 at the Jan Wade WISN-TV, Milwaukee Flights, it seemed highly fitting specifically yelled out to Lindsay (the man Marriott Hotel Richard Wood Resonant Results, Cottage Grove for Secretary Scocos and Dan to who had the vision for this program/event Michael Wright Midwest Communications, Wausau in Madison. join us for our meeting, many, many years ago) asking if he was Ex Officio - NAB Board especially as the WBA Board is happy with the night. While his response Tom Walker Mid-West Family Broadcasting, Madison looking to begin a new planning cycle for was a resounding “YES,” Lindsay has since the WBA’s Long Range Plan. The support told me that on that particular night, he that you, our valued members, have felt that for the first time it all came Wisconsin Broadcasters Association together perfectly. I would tend to agree. shown for veterans’ initiatives has been 44 E. Mifflin Street, Suite 900 tremendous. While there were many others I gave a Madison, WI 53703 Phone (608) 255-2600 As Operation Welcome Home and the shout out to in my remarks (and you’ll see them mentioned on page 8), I also would Toll Free (800) 236-1922 Fax (608) 256-3986 > wi-broadcasters.org

2 Wisconsin Broadcaster | wi-broadcasters.org like to reiterate the heartfelt thank you I > With Bob Villones, Director of Sales expressed to YOUR WBA Team: Linda at Huskeradio in North Platte, Baun, Mandy Endicott, and Liz Boyd. Nebraska, during a brief stop in North THEY are the ones within your WBA who Platte, as per the recommendation of put in countless hours to make this event Terry Shockley. Huskeradio is owned happen—and to make it “flawless”—and by Wisconsin’s own Armada Media. for that, I am so very grateful to them. Finally, as I also mentioned, it’s become a tradition (just like those of you who take > With a father who served in a brief break from the reception to watch WWII and a brother who served in the Kentucky Derby in the Marriott Bar) Vietnam, I am most honored to have the first Saturday night in May; you can been asked by Secretary Scocos and always plan on spending it with old and WIDVA to serve on the Operation new friends, your Welcome Home Committee. team and your WBA. So mark your calendars for Saturday night, May 7, 2016 at the Marriott Hotel in Madison. For those of you who missed the Champagne Toast at the Gala: Here’s to YOU—Your Teams—and the wonderful works you all did for this year’s WBA Awards for Excellence! Thank YOU for your contribution to a flawless event!

Wisconsin Broadcaster | June 2015 3 WBA Supports IPAWS (Integrated Public Alert and Warning System) Modernization Act of 2015

Editor’s Note: Thank You to Committee Chair Senator Ron Johnson for introducing the bill, and As we requested thank you to Senator Tammy Baldwin, who sits on the Committee, for voting for it. of him during the WBA’s 2015 DC The Honorable Ron Johnson Trip, Senator Ron Chairman, Homeland Security and Governmental Affairs Committee Johnson, as Chair United States Senate of the Senate Homeland Dear Chairman Johnson: Security and On behalf of the Wisconsin Broadcasters Association (WBA), I write in support of the Integrated Public Governmental Alert and Warning System Modernization (IPAWS) Act of 2015, introduced by Chairman Ron Johnson (R- WI) and Senator Claire McCaskill, (D-MO). Affairs This bi-partisan legislation is designed to modernize the public alert warning system of the United Committee, States and ensure that warnings about natural disasters, acts of terrorism and other disasters or threats introduced the are disseminated quickly and effectively. The WBA strongly supports this legislation and commends IPAWS Modern- Senator Johnson for his leadership in addressing this important issue. ization Act of Wisconsin radio and television stations provide life-saving information to the communities they serve 2015. during emergencies and important weather and news events. Disseminating this lifesaving information is a hallmark of the public service Wisconsin broadcasters bring to our viewers and listeners and this bi- The Bill passed partisan legislation is an important step toward expanding our ability to disseminate critical out of Committee information to the people who rely on it. on a voice vote The IPAWS Act will ensure that lifesaving information about events such as natural disasters and terrorist acts can be broadcast across all of the current communication platforms which currently exist earlier this while also taking into account the rapidly evolving technological landscape our country employs and month. Here is ensures that future means of communication will also be integrated into our public alert system. the letter we sent Additionally, the WBA fully supports the new training program that this legislation establishes to to Chairman instruct federal, state and local government officials on how to use the integrated public alert system Johnson stating which we believe is vital to a successful alerting system, integrated across platforms and levels of government. our support. The WBA is an active partner with many federal, state and local government partners and we look forward to a continued and expanded partnership that passage of this legislation will ensure as we work to find the best ways to provide real-time, lifesaving information as quickly possible to those who need it. We thank Senator Johnson for his commitment to our shared goal of informing and protecting the public and look forward to working with him to pass this bi-partisan legislation which will help keep his constituents and our viewers and listeners safe and will strengthen our nation’s public warning system. The Wisconsin Broadcasters Association is proud to represent Wisconsin’s 400-Free, Over-the-Air Radio & Television stations, which employ over 5,000 Wisconsin residents. Ninety-eight percent of Wisconsin stations are WBA members.

Sincerely, Michelle Vetterkind CAE President & CEO, Wisconsin Broadcasters Association

4 Wisconsin Broadcaster | wi-broadcasters.org CHAIR’S COLUMN Continued from cover

buying us due to perceived lack of audience in and, as I turn it back over, we see that almost all of the pages had key zip codes of the market. I’m the Research Director at KOAA-TV absorbed oil from the butter tray that had barely come in contact and I can prove we do have the audience. Got it all on a well- with my fabulous presentation. Crap. produced video with a printed version back-up. Client said Client said that was most memorable Agency guy tells our Regional Manager and me, in advance, that presentation he’d ever experienced and he’ll drive us to lunch in his new car. I don’t bother to clean up that was most volunteered to drive us back to his office mine since he’s driving. Do any of you reading this “live in your memorable in my car! car”? presentation After we dropped him off, I begged Eileen When we arrive, he tells me I need to drive as his car wasn’t he’d ever not to tell our GM about the wacky events delivered on time. Crap. I tell him to give me a couple minutes to experienced of the day. She said she would never do clean up the back seat. I set my briefcase down next to the rear that! I believed her all the way back to wheel while I throw everything in the trunk. When he and Eileen Colorado Springs. emerge, I’m thinking I should When I come back When I arrived I saw the GM’s car in the lot. I quickly walked by his open the passenger door for door and avoided eye contact. I’m almost into my office when he around I forget about Eileen. That chivalry cost me. yells, “Chorski, c’mon back here.” the briefcase and When I come back around I “How’d your call in Denver go today?” I told him it went great and proceed to run over forget about the briefcase and that we should get on the next buy to which he replied, “Eileen proceed to run over it as I back told me everything! That’s the funniest **** story I’ve ever heard!” it as I back out. We out. We all felt the bump and Back story about our GM John Gilbert. He was once nominated to heard the video case crunch all felt the bump be president of ABC (yes, the network). He named Howard Cosell under the wheel. I get out, scoop and heard the video and Peter Jennings to anchoring positions. While in Colorado up the briefcase and we all laugh Springs, he was instrumental in the funding/building of the US case crunch under about the mishap. Olympic Hall Of Fame. He was colorful! He often brought his St. the wheel. I get out, On the way to lunch, I’m carrying Bernard to work who slobbered a lot and once bit the wife of the scoop up the briefcase on a conversation with our guest Republican Nominee for Governor. Yes, I had an awesome and while occasionally making eye colorful stay in Colorado. John treated me like a son. and we all laugh contact in the rear view mirror. So, did we get the buy? YES! about the mishap. We pulled up to a stop light and I couldn’t manage to continue Was it a sympathy buy? I’ll never know but it did turn into an that conversation without pushing the clutch of my car in a bit annual going forward. much and CLUNK, I rolled back into a nice BMW. Crap. There are surely a number of lessons in this story. Keep your car After a quick exchange of insurance info, we’re back on the way to clean, distracted driving will eventually getcha, always have a lunch. Our client jokes that I shouldn’t fly to Vegas today! back-up plan, good content can overcome a bumbling presenter. But most of all, a crazy event can become a lifelong story that We do make it to lunch safely. During lunch I pull out my printed makes you more colorful! presentation (no visible tire tracks) and proceed to convince the client we should be on his future buys. I wrap up the presentation P.S. There was no claim on the BMW.

• Pronunciation guide for Wisconsin cities, towns, villages, You never have to guess. and elected officials d • Concise summaries regarding Wisconsin laws including Know your rights as a open meetings/records d reporter/ photographer. • Wisconsin laws and regulations regarding media Know where you can and can’t go. covering crime scenes, fire, and police emergencies d • How Wisconsin government and courts are set up plus Quickly get up to speed on rules and regulations about covering meetings d Wisconsin structure.

Follow us on Twitter where we showcase the great WBA Newsroom work being done in broadcast newsrooms statewide. @WBANewsroom | WBANewsroom.org

Wisconsin Broadcaster | June 2015 5 WBA Foundation 2015 WBA Hall of Hall of Fame Fame Inductees Don New Home, New Inductees Carmichael Don Carmichael capped a long, By Michelle Vetterkind, WBA Foundation President & CEO television events for decades. In fact, even successful and wide- today a large television tower still stands ranging career in The Wisconsin Broadcasters Hall of atop the hotel. Ben Marcus, the founder broadcasting by Fame was created in 1989 to honor of the Marcus Corporation, at one time serving as president and general manager of those broadcasters who have devoted owned and operated several radio WBAY-TV in Green Bay for more than two their careers to broadcasting and its stations in Southeastern Wisconsin; Mr. decades before retiring in 2014. Under his development in Wisconsin, to recognize Marcus, and the family have always been leadership, the station was known for its their outstanding service to broadcasting, a true friend of local, over the air radio. commitment to comprehensive and relevant their communities, and their state, over at Mr. Marcus was the founder of the local journalism, community engagement, least a fifteen-year career in the industry, Children’s Variety Club of Wisconsin, a and the development of innovative at least ten of which were served in major charity that tied into Wisconsin multimedia content. Wisconsin. radio, and television stations for decades. Carmichael, a native of Miami, Florida, earned The first twelve members of the Hall of To have a major wing in a major Marcus a degree in advertising at the University of Fame were inducted during the 1989 WBA hotel displaying the Wisconsin Florida School of Journalism and Communi- Summer Conference. Since 1989, 127 Broadcasters Hall of Fame is a marriage cations, and he started his career in outstanding broadcasters have been that can only be described as perfect! broadcasting in 1973. He worked first in sales honored with Hall of Fame inductions. (See The Wisconsin Broadcasters Hall of Fame at WAIA Radio and then as local sales listing on page 7.) Inductees are chosen also has a permanent, virtual display manager at WGBS Radio, both in Miami. In each year from among nominations by at the online Wisconsin Museum of 1979, he joined WJXT-TV in Jacksonville, WBA members. Broadcasters who have Broadcasting which debuted in 2009 at Florida, and worked his way up to vice been inducted into the Hall of Fame www.wisconsinbroadcastingmuseum.org, president of sales. He subsequently worked include managers, personalities, where the Wisconsin Broadcasters as a multi-station marketing consultant and engineers, reporters, educators and those Hall of Fame Gallery is one of our major joined WATE-TV in Knoxville, Tennessee, broadcasting pioneers who were at once attractions. before taking the helm of WBAY-TV in 1993. all of the above. The 2015 inductees are Besides our annual inductions, the WBA In addition to his extensive involvement in Don Carmichael, Dr. Charles A. Culver, Foundation has been working on a long- local community and charity causes, Sandra K. Shockley, Mike Sullivan, and term project to complete such commemo- Carmichael contributed to strengthening the Tom Walker. rative videos for all Hall of Fame members. Wisconsin Broadcasters Association and In October 1989, Alfred C. Sykes, then The use of videos at the induction served as WBA chair in 2002. Chairman of the Federal Communications ceremonies did not begin until 2004, Commission, came to Wisconsin to leaving a backlog of over 78 videos of formally dedicate a Hall of Fame display, which 33 have now been completed. Charles including plaques honoring the inductees, At their meeting in May of 2013, the WBA at the State Historical Society of Wisconsin A. Culver Executive Committee and Board moved to Library in Madison. In 2010, due to donate the necessary funds to the WBA Dr. Charles A. Culver remodeling of the SHSW facility, the Foundation to complete production of the (1875-1969) was display was removed and put in storage, 45 remaining videos. Longtime WBA Hall Wisconsin’s first awaiting a suitable new permanent of Fame Video Executive Producer Jane broadcasting display site. We are proud to announce Bartell has been working with several pioneer. In 1907, Dr. that this year we finally found that new other producers, all of whom have produced Culver became chair of the physics home for the permanent display, as on our Hall of Fame videos in the past, with department at Beloit College and immediately April 23, 2015, nearly 100 broadcasters the goal that the entire backlog be completed began wireless experiments at the college. (including many Hall of Famers) attended within two years (by end June 2015). While The following year he sent a wireless signal a wonderful dedication reception at the the WBA Board did vote to donate the from a campus rooftop in Beloit to a public Hilton Milwaukee City Center. necessary funds to complete the project library 15 miles away in Rockford, Illinois. In In the words of Bill Hurwitz, WBA within two years, please know that any 1909, he gave the first public demonstration Foundation Board Member, who was and all financial contributions toward this of wireless telegraphy in Wisconsin by instrumental in securing the new project would be greatly appreciated! broadcasting the results of a track meet at location: The location in downtown the college’s athletic field to receivers on In the meantime, I hope to see you all at Milwaukee to display the WBA Hall of campus and at the Beloit Daily News. 2015 Hall of Fame festivities at the Fame is perfect as the biggest hotel in the Kalahari Resort in Wisconsin Dells on By 1910, Dr. Culver had a 1,000-watt wireless state represents the best of the best from Thursday, June 18. The event will begin station in daily operation at the college. He all over the state. The Hilton hotel in with the Hall of Fame Reception 6:30 p.m., received Wisconsin’s first radio license--9XB, downtown Milwaukee has always been a with a banquet in honor of the inductees, for Beloit College--in 1913. During World War favorite venue for many radio and and the inductions following at 7:30 p.m. I, Dr. Culver enlisted with the U.S. Signal >

6 Wisconsin Broadcaster | wi-broadcasters.org Corps and formed a Beloit Signal Corps 44-year career, but he is best known for Company that saw service in Europe. his deep commitment to local news and After the war, he returned to Beloit sports in the Eau Claire market. His Hall Of Fame College for a short time and then worked enthusiastic work on the air and behind in the private sector for three years before the scenes was instrumental in the Inductees returning to his alma mater, Carleton growth of sports radio broadcasting in College, in Minnesota, where he put one Wisconsin. He called more than 3,600 of Minnesota’s first radio stations on the local games in 30-plus states and, in 1992, 1989 1997 2007 air and subsequently served 23 years as turned WBIZ Radio in Eau Claire into the Walter Damm Rosa B. Evans Bob Bosold physics department chair. state’s first all-sports station. He also Richard Dudley Larry Clark Mike Elliott mentored many young announcers who Haydn Evans Bill Haig James Hoyt William Forrest Andy Spheeris Bill “Mann” Rittman went on to successful careers in other Earl Gillespie Sandra K. markets. Ben Hovel 1998 2008 Shockley Sullivan attended Swarthmore College Eddy Jason Jean Gitz Bassett Willie Davis and the University of Wisconsin-Eau Joseph W. Killeen Howard Emich Terry Havel Sandra K. Claire, and he graduated from Brown Ben A. Laird Jim Tomlin Jonathan Little Shockley co- Institute in Minneapolis, Minnesota. He Harold McCarty Jim Wulliman Mike McCormick Morgan Murphy founded broke into broadcasting in 1971 as an Mark Zelich Bruce Wallace Shockley overnight disc jockey at WMKC-FM in 2009 Communications 1999 Tommy Lee Oshkosh and, in 1974, joined the Eau 1990 Corporation in 1985 with her husband, Claire stations of what is now iHeart- Woods O. Dreyfus Bychinski Terry Shockley. She provided instru- Gerald Bartell Joe Laughlin Charlie & Mike Media. He worked as part of a Marconi Thomas Bolger mental leadership as they built the Jack Lee Kearns Award-winning morning-show team at George Comte company into one of Wisconsin’s Terry Shockley R. Perry Kidder WBIZ-FM, where he was on-air for approx- Charles Dickoff Paul LeSage signature broadcasting groups of the imately 6,000 shows. As a reporter, he George Frechette 2000 1980s and 1990s. She headed the won several awards for documentaries Charles Hanson Larry Busse 2010 company’s radio division and served as and spot news coverage. William E. Walker Dr. Ruane Hill Mike Gousha executive vice president and director of Duke Wright Bruce Grassman new development from 1985 to 2001. 1991 John Laabs During her tenure, Shockley Communica- Thomas Edward Allen, Jr. 2001 Earle Terry tions expanded to include seven radio Harold Engel Bob Barry stations in three markets, along with the A. Walker Jack Krueger Bob Dailey 2011 Wisconsin Television network. Tony Moe Dick Record Eddie Doucette Thomas A. Elmo Reed A teacher who earned her degree at Walker took a Dr. Robert Snyder Laurin Jorstad Lee Davis Terry Kelly Parsons College in Fairfield, Iowa, unique path into 1992 LeRoy Shockley broke into broadcasting with a broadcasting. He Gordon Hinkley 2002 Wolniakowski two-year stint as on-air talent for KMCD entered the Les Leonard Ed Hinshaw Radio in Fairfield. After a move to industry not as an account executive or Jack Stiehl Henry Lippold 2012 Wisconsin and co-founding Shockley disc jockey, but as a chief financial officer Arnie Strope Don Seehafer Greg Bell Communications, she quickly excelled in with years of corporate experience. The Don Wirth Ray Wiater Howard Dahl sales and became national sales manager Madison-based company he joined, Mid- Joe Dorsey for two Shockley stations, WOLX-FM in West Family Broadcasting, had been 1993 2003 Jill Geisler the Madison market and WZTR-FM in founded by his grandfather and then Ronald Bornstein Chuck Ramsay Roger Utnehmer Jack Gennaro Milwaukee. Known for generously owned by his father. As a result of his Jim Schuh Bart Kellnhauser Tom Shanahan 2013 contributing time and talent to worthy accomplishments and leadership—and Joe Moen causes, Shockley has chaired the Greater theirs—Walker is a third-generation Bob Southard Dave Carlson William T. Evjue Madison Visitors & Convention Bureau member of the Wisconsin Broadcasters 1994 2004 Karl F. Schmidt and served on the boards of many Hall of Fame. His grandfather, William E. Roger LeGrand Scott M. Trentadue Jack Baker community organizations, including the Walker, was inducted in 1990, and his Ralph Evans Bill Vancil Madison School Foundation, the father, William R. Walker, was inducted in Jim Irwin Susan Knaack University of Wisconsin Veterinary School, 1995. Bob Uecker Terry Baun Dave Raven 2014 and the Women’s Intercollegiate Sports Ron Fruit Walker earned his bachelor’s degree and 1995 Phil Fisher Club. In 2001 she became co-owner and Masters of Business Administration from Ed Hutchings Jack Hackman vice president of Shockley Group, Inc. the University of Wisconsin-Madison. 2005 David Sanks Roger Russell John Schermerhorn He spent ten years in finance before William R. Walker Burns Glen Loyd joining the family company in 1990. He Carl Zimmermann Walter John Chilsen Elizabeth Murphy 2015 Mike steered the company through the many Ted Moore Don Carmichael Sullivan federal regulatory changes of the next 1996 Dr. Charles A. Culver decade, and became president and Howard Gernetzke (posthumous) Mike Sullivan 2006 general manager in 1998. Walker played John McCullough Sandra K. Shockley worked in almost Don Borchert an important role in strengthening the Jack Severson Mike Sullivan every aspect of Bernie Strachota Marty Green Wisconsin Broadcasters Association Tom Walker radio Lee Sherman through his service as WBA chair, WBA Dreyfus broadcasting Foundation treasurer, and founder of the from DJ to Station Manager during his Walker Broadcast Management Institute.

Wisconsin Broadcaster | June 2015 7 Awards for Excellence Gala Reception & Dinner MAY 2, 2015 •MADISON MARRIOTT WEST

Over 400 broadcasters and guests attended the WBA’s Awards for Excellence Gala, Saturday evening, May 2, 2015, at the Madison Marriott West Hotel.

A special thank you to the following for helping make the event a success: PARTNER Wisconsin Army National Guard MASTERS OF CEREMONIES Michelle Vetterkind, WBA President & CEO Scott Chorski, WBA Chair, WKBT-TV PRESENTERS Representing 2013 Station of the Year Winners Nancy Douglass & Dave Michaels WLKG-FM Nikki Montgomery & Scary Terry Stevens WOZZ-FM Justin Barney & Jordan Lee, WYMS-FM Amy Linnett & Mike Wolf, WRJO-FM Justin Hull & Reggie Risseeuw, WHBY-AM Erik Bilstad & Michelle Richards, WTMJ-AM Lisa Klein & Mike Thompson, WKBT-TV Rachel Manek & Tom Milbourn, WLUK-TV Nicole Koglin & Jessob Reisbeck, WITI-TV Video Montage & Technical Support Studio Gear Tri-Marq Communications A very special thank you to Nancy Douglass, Fontana Jewelers for The Man with the Golden Voice donating the diamond, and to those of you who helped with, and bought Lindsay Wood Davis tickets for, the Diamond/Champagne Raffle at the WBA Awards Gala! g Broadcast Management Strategies Drum roll please…we cleared $1,634.93 for the WBA Foundation! What a fun (and PHOTOS elegant) way to do it. Congratulations to the winner of the diamond, Chuck Steinmetz. Tom Allen, WKOW-TV Kelly Radandt, Woodward Communications Rick Jowett, WBA Photographer Michelle Vetterkind WBA AWARDS COMMITTEE WBA and WBAF President and CEO DÉCOR Tom Bier, WISC-TV Steve Wexler, E.W. Scripps Company Barbara & Dean Andrewjeski Elwood Bjorn, Woodward Communications Linda & Terry Baun FOUNDATION DIAMOND RAFFLE Lindsay Wood Davis, Broadcast Management Strategies Ken Beno Nancy Douglass, WLKG-FM Nancy Douglass, WLKG-FM Stacey & Nick Overman Elwood Bjorn, Woodward Communications Michelle Vetterkind Tom Koser, Koser Radio Group Andrew Felix, WEAU-TV Best Events Lupita Montoto, WLMV, La Movida Kyle Geissler, WISC-TV JT Koser, Koser Radio Group SUPPORT Kelly Radandt, Woodward Communications Scott Robert Shaw, Family Radio Group Madison Marriott West Thomas Swigert, WISN-TV Better BNC Thank you to the WBA membership for Thomas Swigert, WISN-TV support of the WBA Awards for Excellence Michelle Vetterkind, WBA President & CEO Keola Shimooka and Marriott Staff program. Linda Baun, WBA Vice President WELCOMERS A Dapper Gentleman & Three Lovely Ladies Scott Chorski, WKBT-TV Ken Beno, WBA Education Committee Chair Lupita Montoto, WLMV, La Movida Linda Baun, WBA Vice President Gene Purcell, Wisconsin Educational Communications Board Liz Boyd, WBA NCSA/PEP Coordinator Kelly Radandt, Woodward Communications Mandy Endicott, WBA Administrative Assistant

8 Wisconsin Broadcaster | wi-broadcasters.org 2014 News Operation of the Year Award Winners

Television

Large Market Medium Market Small Market WISN-TV, Milwaukee WISC-TV, Madison WKBT-TV, La Crosse

2014 News Operation of the Year Award Winners

News and Talk Radio

Large Market Medium Market Small Market WTMJ-AM, Milwaukee WTAQ-AM, Green Bay WBEV-AM, Beaver Dam 2014 Social and Digital Media Operation of the Year Award Winner

All Markets WISC-TV, Madison

2014 Station of the Year ghAward Winners Television

Large Market Medium Market Small Market WISN-TV, Milwaukee WISC-TV, Madison WKBT-TV, La Crosse 2014 Station of the Year Award Winners

News and Talk Radio

Large Market Medium Market Small Market WTMJ-AM, Milwaukee WCLO-AM, Janesville WBEV-AM, Beaver Dam 2014 Station of the Year Award Winners

Music Radio

Large Market Medium Market Small Market WWQM-FM, Madison WIXX-FM, Green Bay WLKG-FM, Lake Geneva

Wisconsin Broadcaster | June 2015 9 Social and Digital Media Award Winners All Markets BEST WEBSITE FOCUSED ON JOURNALISM First WI Public Radio, WPR.ORG Second WUWM FM, WUWM.COM Third WISC TV, Channel3000.com BEST NON-NEWS WEBSITE (MUSIC & ENTERTAINMENT) First WYMS FM, 88Nine Radio Milwaukee Website Second WOZZ FM, Rock 94.7 Third WKZG FM, www.myKZradio.com BEST NICHE WEBSITE First WUWM FM, WUWM “More than My Record” Second WISC TV, Community Websites Third WYMS FM, 88Nine Radio Milwaukee Voting Guide BEST SPECIAL WEB PROJECT First WYMS FM, Field Report Interactive Timeline for Field Report Day Second WBAY TV, Flying with the Thunderbirds Third WISC TV, Election Night Map BEST USE OF USER-GENERATED CONTENT First WUWM FM, WUWM.COM: Demonstrators Block Freeway Lanes on I-43 in Milwaukee, 74 People Arrested Second WISC TV, Time for Kids - The Buddy Project Third WKBT TV, La Crosse, #UnityDay2014 BEST INNOVATION First WISC TV, Live Internet Video Second WHA TV, Vet to Vet Third WTAQ AM, WTAQ’s Limited Engagement BEST USE OF SOCIAL MEDIA First WLUK TV, Fox 11 Facebook and Twitter Second WTMJ AM, 620 WTMJ Social Media Third WMTV TV, Social Media BEST MULTIMEDIA AD/PROMOTIONAL CAMPAIGN First WKBT TV, The Compassion Project Second WNCY FM, Y100’s Big Sing Third WXSS FM, Kraig Karson and the Chevy Cruze BEST PERSONALITY First WISN TV, Melinda Davenport - WISN 12 News Second WLKG FM, Melissa Jordan Third WTMJ AM, Gene Mueller BEST LIVE ON-SITE COVERAGE First WISN TV, WISN.com - Dontre Hamilton Decision Second WLUK TV, Door County Flooding Third WNCY FM, Y100's Country USA All Access

10 Wisconsin Broadcaster | wi-broadcasters.org Television Award Winners Large Market Television

BEST SPOT NEWS BEST SPORTSCAST First WITI TV, Police Officer Not Charged in First WISN TV, Stephanie Sutton Shooting Second WITI TV, Tom Pipines Second WISN TV, Freeway Shutdown Third WISN TV, Dan Needles Third WISN TV, Hamilton Decision BEST USE OF SPORTS VIDEO BEST MORNING NEWSCAST First WITI TV, Standing Box Jumper First WISN TV, Miller Park Fire & Train Second WISN TV, See Jack Play Derailment Third WITI TV, 5th Quarter Composite Second WTMJ TV, Verona Tornado Coverage BEST WEATHERCAST Third WITI TV, Fox6 Wakeup - November 5 First WITI TV, Vince Condella BEST EVENING NEWSCAST Second WISN TV, Mark Baden First WITI TV, FOX6 News at 5:00 - December 22 Third WTMJ TV, John Malan Second WITI TV, FOX6 News at 9:00 - June 26 BEST SIGNIFICANT COMMUNITY IMPACT Third WISN TV, Summer Storms First WISN TV, Class Act BEST NEWS WRITING Second WITI TV, Commitment to ALS First WITI TV, “Santa Bob” Third WTMJ TV, Sports Auction 4 MACC Second WISN TV, Potter Adoption BEST SPECIALTY PROGRAMMING Third WTMJ TV, The Ice Bucket Reality First WMVS TV, Stitching History from the BEST HARD NEWS/INVESTIGATIVE Holocaust - The Arts Page Special First WTMJ TV, I-Team: Cause for Alarm Second WTMJ TV, The Olympic Zone Second WTMJ TV, I-Team: DPW on the Clock Third WISN TV, Season to Celebrate Third WYTU TV, Suicidio: Decisión de vida o BEST EDITORIAL/COMMENTARY muerte First WITI TV, The Teditorial - Ferguson BEST SERIES OR DOCUMENTARY Second WISN TV, Class Act First WISN TV, Suicide Survivor Third WITI TV, The Teditorial - Manney Decision Second WMVS TV, Adelante: Author Reyna Grande BEST PROMOTIONAL ANNOUNCEMENT Third WITI TV, Deadbeat Dad First WISN TV, WISN 12 60 Years Image BEST FEATURE Second WTMJ TV, TODAY’s TMJ4 Experience First WDJT TV, Beating the Odds: Homeless in Third WTMJ TV, Friday Football Frenzy High School Second WISN TV, Monuments Men BEST PUBLIC SERVICE ANNOUNCEMENT Third WITI TV, Standing Guard First WISN TV, Wheeling for Healing Second WISN TV, Tails on the Trails BEST LIVE ON-SCENE REPORTING Third WTMJ TV, The TODAY’s TMJ4 Community First WISN TV, Kent Wainscott Baby Shower Second WTMJ TV, Steve Chamraz Live: “Freeway Protest” BEST COMMERCIAL Third WISN TV, Colleen Henry First WISN TV, El Beso Second WITI TV, Suburban Motors Harley- BEST CONTINUING COVERAGE Davidson First WISN TV, Hamilton Police Shooting Third WTMJ TV, NuMale Medical Center Second WISN TV, Slenderman Stabbing BEST TOPICAL PROMOTION Third WDJT TV, Police Shooting at Red Arrow Park First WTMJ TV, Taken Away for Months Second WISN TV, Ice Breakers BEST USE OF NEWS VIDEO Third WITI TV, “Meowaukee’s Famous Furball” First WISN TV, Ice Breakers Second WITI TV, Ice Caves ELECTION NIGHT COVERAGE Third WITI TV, Portrait of a Pope First WITI TV, You Decide Second WYTU TV, Election Night Coverage BEST SPORTS REPORTING Third WTMJ TV, WTMJ Gubernatorial Election First WITI TV, Play Ball! Coverage Second WISN TV, Running for a Cause Third WTMJ TV, At Home with the Roenicke’s

Wisconsin Broadcaster | June 2015 11 Television Award Winners Medium Market Television

BEST SPOT NEWS BEST SPORTSCAST First WISC TV, the Search for Kayden Powell First WISC TV, Jay Wilson Compilation Second WGBA TV, Veteran Loses Everything Second WLUK TV, Drew Smith, Fox 11 Sports Third WBAY TV, Pulaski Bus Crash Third WMTV TV, Sportscast BEST MORNING NEWSCAST BEST USE OF SPORTS VIDEO First WMTV TV, Overnight Tornados in Madison First WHA TV, Mad Wreckin’ Dolls Second WKOW TV, Wake Up Wisconsin Second WKOW TV, Jumping Off the Slopes Third WMTV TV, BratFest 2014 Third WMTV TV, When We Were Kings BEST EVENING NEWSCAST BEST WEATHERCAST First WISC TV, Baby Kayden Found First WFRV TV, Best Weathercast Luke Sampe Second WISC TV, UW Coach Andersen Quits Second WGBA TV, NBC26 Today Weather: Brian Third WBAY TV, Amber Wilde Niznansky Third WMTV TV, Carlos Tucker BEST NEWS WRITING First WISC TV, Massey Family Revisited BEST SIGNIFICANT COMMUNITY IMPACT Second WHA TV, In a New Light First WMTV TV, NBC15 Share Your Holidays 2014 Third WISC TV, Coming Home Second WBAY TV, CP Telethon Third WMTV TV, WMTV Crystal Apple Awards BEST HARD NEWS/INVESTIGATIVE First WISC TV, 911 Dane Com System Overhaul BEST SPECIALTY PROGRAMMING Second WLUK TV, Sex Offender Audit Shortcomings First WGBA TV, Packers-Bears Pregame Show Third WMTV TV, A Mother’s Fight for Baby Second WISC TV, UW Badger Basketball - Final Four Formula Insurance Coverage Special Third WBAY TV, Monday Night Kick-Off BEST SERIES OR DOCUMENTARY First WFRV TV, Veterans Day BEST EDITORIAL/COMMENTARY Second WISC TV, Reality Check - The Fact and First WISC TV, Repealing Common Core a Fiction in Political Ads Political Stunt Third WMTV TV, Welcoming Baby Second WISC TV, Stop Trying to Limit Voting Third WLUK TV, Making Safe Decisions in the BEST FEATURE New Year First WISC TV, Wisconsin Native Receives Congressional Medal of Honor 151 Years BEST PROMOTIONAL ANNOUNCEMENT Later First WISC TV, News 3 - Experience Matters Second WFRV TV, Buggy Ride to Packers Opener (Campaign) Third WLUK TV, Typewriter Adds Unique Notes to Second WKOW TV, Digging Deeper Classical Music Concert Third WMTV TV, Weather Fall Shovel 2014 HD BEST LIVE ON-SCENE REPORTING BEST PUBLIC SERVICE ANNOUNCEMENT First WMTV TV, John Stofflet First WHA TV, Veterans Coming Home Second WBAY TV, Patrick Nelson Second WISC TV, Zoo Chamber Concert 15 Third WMTV TV, Ashley Matthews Third WISC TV, Time for Kids - Taking Time BEST CONTINUING COVERAGE BEST COMMERCIAL First WBAY TV, Propane Shortage First WMTV TV, Sassy Cow Creamery Traveling Milk HD Second WBAY TV, Ricin House Second WLUK TV, Lamers Dairy Third WLUK TV, Fox 11 Investigates Sex Offender Audit Shortcomings Third WISC TV, iFind Price Tracker 15 BEST USE OF NEWS VIDEO BEST TOPICAL PROMOTION First WBAY TV, Ice Caves First WHA TV, Wisconsin From the Air Second WFRV TV, Birthday Wish Comes True Second WISC TV, Cold Case Baby Valentine Third WHA TV, Woven Together Third WISC TV, 10 Investigates - Heroin Monday 30 BEST SPORTS REPORTING ELECTION NIGHT COVERAGE First WLUK TV, Bat Girl Battling Cancer Inspires Team First WBAY TV, Election Night Second WLUK TV, Packer Player’s Heartwarming Second WMTV TV, Election Night in Wisconsin Gesture for Bike Bud Third WLUK TV, WLUK Election Night Coverage Third WKOW TV, Tennis in the Family

12 Wisconsin Broadcaster | wi-broadcasters.org Television Award Winners Small Market Television

BEST SPOT NEWS BEST SPORTSCAST First WKBT TV, La Crosse Explosion First WEAU TV, Sportscene 13 (2) Second WAOW TV, House Explosion Second WKBT TV, News 8 Sports: Highlight Zone Third WAOW TV, Deadly Crash Third WSAW TV, News Channel 7 Sports - Hilight Zone BEST MORNING NEWSCAST First WSAW TV, Sunrise 7 - November 11, 2014 BEST USE OF SPORTS VIDEO Second WKBT TV, News 8 this Morning: December First WEAU TV, On the Water with the Ski 9, 2014 Sprites Third WAOW TV, Wake Up Wisconsin - February Second WAOW TV, Ice Diving 21, 2014 Third WKBT TV, Gear Up BEST EVENING NEWSCAST BEST WEATHERCAST First WAOW TV, Newsline 9 at 10 First WSAW TV, Weather with Meteorologist Second WAOW TV, Live at 5 Newsline 9 Mark Holley Third WKBT TV, News 8 at Five: The Compassion Second WSAW TV, Weather with Meteorologist Project Chad Franzen Third WKBT TV, Stormteam 8 Meteorologist BEST NEWS WRITING Michelle Poedel First WKBT TV, Cody’s Bucket List BEST SIGNIFICANT COMMUNITY IMPACT Second WEAU TV, Dirty Purses First WKBT TV, The Compassion Project Third WAOW TV, The Power of Love Second WAOW TV, Crime Stoppers BEST HARD NEWS/INVESTIGATIVE Third WAOW TV, Jefferson Awards First WSAW TV, Prostitution Sting BEST SPECIALTY PROGRAMMING Second WEAU TV, Payday Loans: Fast cash or big trouble? First WKBT TV, Oktoberfest Maple Leaf Parade Third WKBT TV, School Security and Voting Second WSAW TV, Pointer Men’s Basketball vs. Emory BEST SERIES OR DOCUMENTARY Third WKBT TV, News 8 Sports: Highlight Zone First WAOW TV, Outdoors with Lauren Preview Show Second WKBT TV, Freedom Honor Flight: More than Memorials BEST EDITORIAL/COMMENTARY First WEAU TV, Pumpkin Spice Taste Test Third WKBT TV, Tears to Water Second WAOW TV, Gray’s Gridiron BEST FEATURE Third WAOW TV, On Wisconsin! First WKBT TV, Audra’s Animals BEST PROMOTIONAL ANNOUNCEMENT Second WKBT TV, Backroad Express Riders First WKBT TV, Weather Factoids Third WSAW TV, Turning to a Unique Hobby Second WKBT TV, Mobile Redesign BEST LIVE ON-SCENE REPORTING Third WSAW TV, It’s Been a Long Winter Series First WSAW TV, WSAW’s Amy Pflugshaupt BEST PUBLIC SERVICE ANNOUNCEMENT Second WKBT TV, Mark McPherson First WKBT TV, Big Muddy Run Third WKBT TV, Brittany Schmidt Second WKBT TV, The Pause Project BEST CONTINUING COVERAGE Third WAOW TV, Race for the Cure First WKBT TV, Gman and Kelly BEST COMMERCIAL Second WEAU TV, The Van De Loo Trial First WAOW TV, Mad Santa Third WAOW TV, Trucking Buddy Second WKBT TV, J Company Interior Design BEST USE OF NEWS VIDEO Third WEAU TV, Bushel & A Peck First WKBT TV, Marking 50 with the Furlano Five BEST TOPICAL PROMOTION Second WKBT TV, Jesse’s Legacy First WKBT TV, Tears to Water Third WAOW TV, Ice Caves Second WEAU TV, NEWS SWEEPS: Training Day Third WAOW TV, Laughter is the Best Medicine BEST SPORTS REPORTING First WKBT TV, Striking out Cancer ELECTION NIGHT COVERAGE Second WSAW TV, The Game of Life: Isak Blum First WKBT TV, WKBT News 8 Third WSAW TV, The Mad Bomber: David Second WSAW TV, Election Coverage 2014 Pokrandt Third WAOW TV, WAOW Election Night

Wisconsin Broadcaster | June 2015 13 News and Talk Award Winners Large Market Radio

BEST SPOT NEWS BEST INTERVIEW First WTMJ AM, I-43 Shutdown First WTMJ AM, Brett Favre on Wisconsin’s Second WTMJ AM, DA Decision on Dontre Morning News with Gene Mueller Hamilton Second WSSP AM, Bill Michaels and Brett Favre Third WI Public Radio, Same Sex Marriage Ban Third WUWM FM, Landing on a Comet Overturned BEST SPORTSCAST BEST HARD NEWS/INVESTIGATIVE First WTMJ AM, Greg Matzek Sportscast First WUWM FM, 25 Years of School Vouchers BEST SPORTS PLAY-BY-PLAY Second WUWM FM, Milwaukee Veteran Caught in First WTMJ AM, Preps Live - WIAA Football Claims Backlog Division 1 Championship Game Third WI Public Radio, Sand Ridge Sex BEST SIGNIFICANT COMMUNITY IMPACT Offenders First WTMJ AM, Milwaukee Rescue Mission’s BEST FEATURE Day of Hope First WISN AM, D-Day Plus 70 Years of Service Second WUWM FM, Project Milwaukee: Black Men Second WTMJ AM, Vivid Memories of WWII in Prison Third WI Public Radio, Wisconsin Shrimp Farm Third WSSP AM, WSSP Annual Toy Drive for Children’s Hospital of WI BEST NEWSCAST BEST SPECIALTY PROGRAMMING First WTMJ AM, November 5, 2014 - 7:00 am Newscast First WISN AM, The Jay Weber Town Hall Meeting Second WISN AM, The WISN Morning Briefing Second WTMJ AM, Opening Day Live Third WTMJ AM, March 31, 2014 - 7:00 am Newscast Third WOZN FM, NFL Draft BEST USE OF AUDIO IN RADIO NEWS BEST EDITORIAL/COMMENTARY First First WTMJ AM, Let’s Go Curling! WUWM FM, Black Earth Second WI Public Radio, Exotic in Wisconsin Second WUWM FM, Tracking Birds in Ozaukee County Third WI Public Radio, Isolation Bubble Third WISN AM, A Ride That Reigns BEST PROMOTIONAL ANNOUNCEMENT BEST NEWS WRITING First WI Public Radio, Two Dollars a Day First WI Public Radio, Glen Moberg Second WOZN FM, MWFB Recruitment Rewarding Career Second WUWM FM, Milwaukee Reacts to String of Shootings Third WTMJ AM, Opening Day Live Third WI Public Radio, Shawn Johnson BEST PUBLIC SERVICE ANNOUNCEMENT First WTMJ AM, Jeff Jordan, Newborn Fire BEST LIVE ON-SCENE REPORTING Survivor First WTMJ AM, Northwestern Mutual Fire BEST COMMERCIAL Second WTMJ AM, Bradley Center Protest First WSSP AM, Jimmy’s Island Grill - A Mindset BEST CONTINUING COVERAGE Away First WTMJ AM, Dontre Hamilton Investigation Second WTMJ AM, Megadose Second WUWM FM, Dontre Hamilton’s Death Third WSSP AM, Kindy Optical - Hollywood Third WI Public Radio, Wisconsin Gun BEST HUMOROUS COMMERCIAL Homicides First WSSP AM, John Paul’s Automotive - ‘Tis BEST MORNING RADIO SHOW the Season First WSSP AM, Chuck & Wickett Second WSSP AM, John Paul’s Automotive - Are Second WTMJ AM, Wisconsin’s Morning News We There Yet? with Gene Mueller MOST ENTERTAINING CLIENT-RECORDED Third WI Public Radio, Joy Cardin Show COMMERCIAL November 21, 2014 First WSSP AM, Nice Ash Cigar Bar - Vegas BEST RADIO SHOW Second WSSP AM, Nice Ash Cigar Bar - Dig Your First WOKY AM, The Mike Heller Show Way Out Second WUWM FM, Lake Effect: November 20, ELECTION COVERAGE 2014 First WISN AM, Decision 2014: The Final Vote Third WTMJ AM, Wisconsin’s Afternoon News Second WTMJ AM, Battleground Wisconsin with John Mercure Third WI Public Radio, WPR Election Night Coverage

14 Wisconsin Broadcaster | wi-broadcasters.org News and Talk Award Winners Medium Market Radio

BEST SPOT NEWS Third WHBY AM, WHBY Noon Sports with First WCLO AM, Kids React Marques Pfaff Second WCLO AM, School Protest BEST SPORTS PLAY-BY-PLAY Third WIZM AM, It’s Raining Asphalt and Diesel First WRIG AM, DC Everest High School Hockey Fuel vs. Antigo BEST HARD NEWS/INVESTIGATIVE Second WSCO AM, State Semifinal Football - First WTAQ AM, Operation Vanguard Menasha vs. Homestead November 15 Second WRJN AM, Killer Heroin Third WCLO AM, WCLO Sports - Janesville Parker Baseball June 17, 2014 Third WTAQ AM, Officer Wicklund Investigation BEST FEATURE BEST SIGNIFICANT COMMUNITY IMPACT First WHBY AM, Heroin, Hell and Healing First WTAQ AM, Reflections in the Wall Second WHBY AM, Candidate Debates Second WIZM AM, Yesterday in La Crosse 8-8 Third WTAQ AM, Families of Children with Cancer Third WCLO AM, Wedding Day Blues BEST NEWSCAST BEST SPECIALTY PROGRAMMING First WTAQ AM, WTAQ’s Morning News - June 18 First WCLO AM, Race Relations Panel Second WTAQ AM, WTAQ’s Morning News - June 5 Second WCLO AM, Ryan vs. Zerban Debate Third WSAU FM, WSAU Wisconsin Morning News Third WTAQ AM, 6th District GOP BEST USE OF AUDIO IN RADIO NEWS BEST EDITORIAL/COMMENTARY First WTAQ AM, Opening Day First WSAU FM, Conley Commentary - “Winter Concert” Second WCLO AM, 911 Callers Second WCLO AM, Al’s Sports Commentary - April Third WCLO AM, Memorial Day 23, 2014 BEST NEWS WRITING Third WOSH AM, My Two Cents: Screw the Facts, First WTAQ AM, Toilet Day We Have a Narrative to Advance Here Second WCLO AM, Fundraising Fashion BEST PROMOTIONAL ANNOUNCEMENT Third WCLO AM, High Flying Fund Drive First WHBY AM, WHBY Heritage BEST LIVE ON-SCENE REPORTING Second WCLO AM, Giant Easter Baskets First WIZM AM, It’s Raining Asphalt and Diesel Third WSCO AM, Bud Light March to the Fuel Championship Second WHBY AM, Kaukauna Fire BEST PUBLIC SERVICE ANNOUNCEMENT Third WOMT AM, ALS Walk for Bernette Seiler First WHBY AM, Philcast “It’s a Wonderful Life” BEST CONTINUING COVERAGE Live First WTAQ AM, Same Sex Marriage in Wisconsin Second WHBY AM, Honor Flight Second WTAQ AM, Green Bay’s Walmart Debate Third WCLO AM, United Way - Blackhawk Region Third WFDL AM, Rape Joke BEST COMMERCIAL BEST RADIO MORNING RADIO SHOW First WHBY AM, Man Cave Headquarters First WCLO AM, Southern Wisconsin’s Morning Second WCLO AM, Jackson Monument - Tell the News February 6, 2014 Story Second WSAU FM, WSAU Wisconsin Morning News Third WRJN AM, Finn Christensen and Son - Third WHBY AM, WHBY Morning Show Neglected Foundation BEST RADIO SHOW BEST HUMOROUS COMMERCIAL First WHLA FM, Women’s Criminal Justice System First WTAQ AM, Movie Night Second WTAQ AM, The Jerry Bader Show Second WSAU FM, Ciminos Ruger Christmas Third WCLO AM, Your Talk Show - May 6, 2014 Third WCLO AM, Italian House - Godfather BEST INTERVIEW MOST ENTERTAINING CLIENT-RECORDED COMMERCIAL First WHLA FM, Moore on Race Relations First WCLO AM, Janesville Electric Motor Corp. Second WSCO AM, Justin Hull with Glenn “The Big Dog” Robinson Second WHBY AM, Suess Electronics Third WHBY AM, Dave Edwards with Colonel Tim Third WTAQ AM, ReBath Raynor ELECTION COVERAGE BEST SPORTSCAST First WTAQ AM, Decision 2014 on WTAQ First WSCO AM, WSCO Morning Sports Second WCLO AM, Election Night 2014 Second WHBY AM, WHBY Morning Sports with Justin Third WHBY AM, 2014 Election Night Hull

Wisconsin Broadcaster | June 2015 15 News and Talk Award Winners Small Market Radio

BEST SPOT NEWS BEST SPORTSCAST First WBEV AM, Fire Destroys Lomira BP First WWIS FM, Monday Morning Quarterback Second WHYB FM, Crivitz Plane Crash Interviews Third WWIS FM, Fatal BRF House Fire Second WBEV AM, Green & Gold Fix BEST HARD NEWS/INVESTIGATIVE BEST SPORTS PLAY-BY-PLAY First WBEV AM, PFC Resignation Following First WFAW AM, UW-Whitewater Basketball Sexist Comment National Championship Second WBEV AM, Sheriff, Sergeant, Private Second WHYB FM, Menominee vs. Freeland Third WHYB FM, Driving Under Prescription Third WBEV AM, Cambria-Friesland state berth Drugs hopes dwindle BEST FEATURE BEST SIGNIFICANT COMMUNITY IMPACT First WRJO FM, 10 Year Old’s Record Marathon First WHYB FM, Brats for Breakfast Run Second WTCH AM, St. Rose Palooza Second WRJO FM, Wisconsin Fishing Opener 2014 Third WBEV AM, WBEV Stocking Stuffers Third WWIS FM, Local Band Heads to BEST SPECIALTY PROGRAMMING Summerfest First WBEV AM, Veterans Day 2014 BEST NEWSCAST Second WWIS FM, Last Parade First WBEV AM, December 5th Noon News Third WWIS FM, Once a Train Man Second WRJO FM, WRJO August Newscast Third WHYB FM, WHYB Evening News July 25, BEST PROMOTIONAL ANNOUNCEMENT 2014 First WRJO FM, WRJO Heartland Shopping Show BEST USE OF AUDIO IN RADIO NEWS Second WRJO FM, Amy PSA Promo First WRJO FM, Memorial Day Parades Third WTCH AM, MyCampWisconsin.com Second WBEV AM, School Board Drum Solo Third WHYB FM, Memorial Day BEST PUBLIC SERVICE ANNOUNCEMENT First WFAW AM, Barrie School in Fort Atkinson BEST NEWS WRITING Anti-Bully PSA First WHYB FM, Weather Warning System Second WRJO FM, Snowmobile Safety PSA Second WBEV AM, Heroin in Randolph Third WRJO FM, Vilas County Salvation Army BEST LIVE ON-SCENE REPORTING BEST COMMERCIAL First WBEV AM, Horicon House Fire First WHYB FM, Lutheran Manor Testimonial BEST CONTINUING COVERAGE Second WTCH AM, Outagamie County Fair First WBEV AM, Watermark - Sink or Swim Third WHYB FM, All American Dream Homes Second WRJO FM, Minocqua Torpy Park Trees BEST HUMOROUS COMMERCIAL Third WWIS FM, BRF Council Looks to Dissolve First WBEV AM, Pernat Meats - Buck Hunter Police Force Show BEST RADIO MORNING RADIO SHOW Second WFAW AM, Off The Hook Indianford-Ferd First WWIS FM, The BuyLine Program - August Third WRJO FM, Dave Marston Road Report 2, 2014 MOST ENTERTAINING CLIENT-RECORDED Second WBEV AM, WBEV Morning Show with Bill COMMERCIAL and John First WBEV AM, Vita Park Docs Christmas Carol BEST RADIO SHOW Second WRJO FM, Evil Falls Halloween First WBEV AM, Idea Exchange with Brenda Third WFAW AM, Abendroth Water Conditioning Murphy Final Barrier Second WWIS FM, Brian B’s Crazy Little Christmas ELECTION COVERAGE BEST INTERVIEW First WRJO FM, 2014 WRJO Election Night First WWIS FM, Coach Storlie Goes for a State Second WBEV AM, Election Night 2014 Title Third WHYB FM, WHYB Election Night Coverage Second WHYB FM, Our Town January 23, 2014 Third WBEV AM, Dodge County Sheriff - Candidate Interviews

16 Wisconsin Broadcaster | wi-broadcasters.org Music Award Winners Large Market Radio

BEST MORNING SHOW BEST COMMERCIAL First WXSS FM, Wes, Riggs & Alley - Election First WXSS FM, Chocolate Fest - Anyway You Day 2014 Say It Second WMYX FM, Kidd & Elizabeth Show Second WMYX FM, Epic Med Spa - Work To Do Third WRIT FM, Murphy & Meg in the Morning Third WXSS FM, La Chiminea - Fun Raiser BEST RADIO SHOW BEST HUMOROUS COMMERCIAL First WYMS FM, Afternoons with Kallao First WLMV AM, Mex Mufflers Second WLDB FM, Julie Davidson Mid-Days Second WMYX FM, Fast Track - Auto Intervention Third WLUM FM, Ian McCain Afternoons on FM Third WMYX FM, Welkes House of Roses - 102.1 VaVaVroom BEST NEWSCAST MOST ENTERTAINING CLIENT-RECORDED COMMERCIAL First WLMV AM, El Debate First WLMV AM, La Concha Chulapas Second WWQM FM, Three Things Second WMYX FM, Bartolotta - Miss Beverly’s Third WLWK FM, Mornings with Danny Clayton BEST INTERVIEW BEST SPORTS COVERAGE First WLUM FM, Adler Talks with Jake Johnson First WLWK FM, Green Bay Game Day of Fox’s New Girl & “Let’s Be Cops” Second WLUM FM, Adler Talks with John Kuhn of Second WYMS FM, In Studio: Jerry Harrison of the Green Bay Packers Talking Heads Third WWQM FM, Packers Win Makes Ashley Third WWQM FM, Tom on Xmas Chilly BEST STATION EVENT PROMO BEST SIGNIFICANT COMMUNITY IMPACT First WMIL FM, Luke Bryan at Summerfest First WRIT FM, The Murphy & Meg Make-A- Wish Radio-A-Thon Second WKLH FM, Know Your Hole Second WYMS FM, Noche de Niños Toy Drive Third WWQM FM, Q106 Small Town Blow Down Third WJJO FM, JJO 4 Vets BEST STATION PROMO BEST USE OF AUDIO (NON-NEWS) First WKLH FM, Beatles 50th First WXSS FM, Eff the Snow Second WLWK FM, People Are Talking Second WWQM FM, Henry’s Song Third WLMV AM, Thanksgiving Third WXSS FM, Sochi Report, Boris the Love BEST CLIENT EVENT PROMO Hammer First WLMV AM, Pan Y Pan Bakery Promo BEST PROMOTIONAL ANNOUNCEMENT Second WLUM FM, FM 102.1 Fright Fest Weekend First WYMS FM, Return of the Fall Membership Third WWQM FM, Q106 Midwest Horse Fair Drive BEST ORIGINAL FEATURE Second WWQM FM, Q106 Right Brain Sweepers - First WYMS FM, 88nine Community Story: series Baseball League for Kids with Disabilities Third WWQM FM, Q106 It’s Your Country - series Second WYMS FM, 88nine Community Story: BEST PUBLIC SERVICE ANNOUNCEMENT Herman the Singing Corn Man First WLMV AM, Attic Angel Third WLUM FM, The Daily Doom Second WWQM FM, American Family Hospital BEST LIVE ON-SITE REMOTE Radiothon First WWQM FM, Jackson and Ashley’s Hole in Third WWQM FM, Q106 Hammer with a Heart the Wall Tour BEST SPECIALTY PROGRAMMING First WWQM FM, AFCH Radiothon Second WYMS FM, Tracking Marigolden with Christopher Porterfield of Field Report Third WLDB FM, Christmas Café

Wisconsin Broadcaster | June 2015 17 Music Award Winners Medium Market Radio BEST MORNING SHOW BEST HUMOROUS COMMERCIAL First WAXX FM, Alex and Cora in the Morning: First WBCV FM, PC Doctors WAXX 104.5 Second WDEZ FM, Rite Size Dumpster - Big Ol Second WBCV FM, The Big Cheese Morning Show Dumpster with Trav Third WJVL FM, Tom Peck Ford - Dancing with Third WIFC FM, Kallaway on the Rise the Cars BEST RADIO SHOW MOST ENTERTAINING CLIENT-RECORDED First WIXX FM, Jake & Tanner Show COMMERCIAL Second WIXX FM, Otis Day First WBCV FM, YMCA 12 Favorite Things To Do Third WIFC FM, Susan Kennedy Second WBCV FM, YMCA Y Don’t You Y Third WKSZ FM, Diamonds and Gold The 12 BEST NEWSCAST Days of Christmas First WFDL FM, Best Newscast 7 AM - December 2, 2014 BEST INTERVIEW Second WIFC FM, Kallaway on the Rise Newscast First WTCX FM, Gregg Owens with Weird Al Yankovich Third WDEZ FM, Mike Austin Ag Report Second WKSZ FM, The KISS Nation Morning Show BEST SPORTS COVERAGE Interviews Bebe Rexha First WTCX FM, The Gameplan with Green Bay Third WAPL FM, Baron Von Geiger: Freak Show Packer Defensive Back Micah Hyde, Gregg Dude Owens and Keith Heisler BEST STATION EVENT PROMO Second WTCX FM, Springs State Title! First WIXX FM, Jake & Tanner - Miller Beer Third WAPL FM, What the Hull’s Up in Sports Dungeon BEST SIGNIFICANT COMMUNITY IMPACT Second WIXX FM, Jordy Nelson Charity Softball First WIFC FM, Anti-Bully Campaign Game - “Meet Bob” Second WOZZ FM, Bad Bowling Tournament Third WAPL FM, Irish Fling Third WIXX FM, WIXX Christmas Wish BEST STATION PROMO BEST USE OF AUDIO (NON-NEWS) First WZOR FM, Razor Toll-Free Number First WDEZ FM, BS and Vanessa - Turdy Point Second WKZG FM, Britney Spears in Las Vegas Buck Third WIFC FM, $1,000 Thursday Winner Second WDEZ FM, BS and Vanessa - 911 Call BEST CLIENT EVENT PROMO Third WIXX FM, Jake & Tanner - Parenting Math Question First WZOR FM, March Nad-ness Second WKSZ FM, Feast with the Beasts BEST PROMOTIONAL ANNOUNCEMENT Third WJVL FM, Gordie Boucher Big Buck First WEMI FM, Living Our Faith Contest Second WOZZ FM, Bacon Giveaway BEST ORIGINAL FEATURE BEST PUBLIC SERVICE ANNOUNCEMENT First WIXX FM, The Jake and Tanner Show First WOZZ FM, Movember/Men’s Health Phone Scam Awareness Second WKZG FM, Rate Your Mate Second WIXX FM, Jake & Tanner - Facebook Status Third WAPL FM, Hey Carol, Smell My Finger! Third WKZG FM, Girl Scouts Finding Kind (Girl Version) BEST LIVE ON-SITE REMOTE First WDEZ FM, BS and Vanessa Cinco de Mayo BEST COMMERCIAL Second WKSZ FM, Bras Across the Fox First WZOR FM, Green Bay Bullfrogs Third WDEZ FM, BS and Vanessa - Beer and Second WTCX FM, 2nd Best Fish Fry Bacon Glow Remote Third WZOR FM, Wisconsin Pro Wrestling + Stadiumania BEST SPECIALTY PROGRAMMING First WOGB FM, WOGB’s Every Single Single Second WOZZ FM, Rock 94.7 Concert Cave - Wayland Third WKSZ FM, 95.9 KISS FM’s Top 95.9 of 2014

18 Wisconsin Broadcaster | wi-broadcasters.org Music Award Winners Small Market Radio

BEST MORNING SHOW BEST HUMOROUS COMMERCIAL First WCOW FM, Ben and Arnie COW 97 First WCQM FM, Momma Didn’t Give You Second WLKG FM, Michaels in the Morning Brains! Third WCOW FM, Ben and Arnie Second WLKG FM, Bill’s Tree Service - Out on a Limb BEST RADIO SHOW Third WLKG FM, Peck & Weis - Make You Wait First WKFX FM, Ryan Quinn - Middays on the Fox MOST ENTERTAINING CLIENT-RECORDED Second WLKG FM, The Melissa Jordan Show COMMERCIAL Third WCOW FM, Mike in the Midday on COW97 First WCQM FM, The Hottest Bakery in Town! Second WCQM FM, Fairy Tale Bakery BEST NEWSCAST Third WBSZ FM, Ashland Chamber Witches First WLST FM, WLST News Block December 18, Night Out 2014 2014 Second WJMC FM, News December 3, 2014 BEST INTERVIEW Third WJMC FM, News October 2, 2014 First WCOW FM, Jon Pardi Country Fest 2014 BEST SPORTS COVERAGE Second WGLR FM, Irlene Mandrell Finds Her Voice - Ryan McCall First WLKG FM, Sports Jam Third WXRO FM, Jimmie Van Zant Second WCQM FM, State Cross Country Meet on the Radio! BEST STATION EVENT PROMO Third WJMC FM, Rice Lake Basketball Sectional First WCQM FM, Dream Room Giveaway Finals Second WCOW FM, COW97’s CMA Party 2014 BEST SIGNIFICANT COMMUNITY IMPACT Third WJMC FM, Country Fest VIP First WLKG FM, Feeding Walworth County BEST STATION PROMO Second WRJC FM, Fight Cancer - Relay for Life - First WJMC FM, Got Garth Giveaway Million Penny Challenge Second WLKG FM, From This to This Third WLKG FM, Kids Day Out Third WLST FM, Cat Country Home Grown BEST USE OF AUDIO (NON-NEWS) BEST CLIENT EVENT PROMO First WCOW FM, The Ben and Arnie Show Open First WKFX FM, Grills Gone Wild Second WLKG FM, Take Us With You Second WLKG FM, SPANK! BUS Third WPVL FM, Xtreme 107.1 Ultimate Xmas Third WJMC FM, WJMC Little Black Box Stocking - Brent Johnson BEST PROMOTIONAL ANNOUNCEMENT BEST ORIGINAL FEATURE First WCOW FM, COW97 Sends You to Garth First WLKG FM, What’s Up Walworth County? Brooks Second WCOW FM, Country Music News with Ben Second WLKG FM, Fall Summer Fight and Arnie Third WCOW FM, Ben and Arnie “The Best Of” Third WCOW FM, Country Music News Update with Ben and Arnie BEST PUBLIC SERVICE ANNOUNCEMENT BEST LIVE ON-SITE REMOTE First WXYM FM, Boys and Girls Club - Sophie Loves Everything First WJMC FM, Lumberjack World Championships - Hot Saw Second WLKG FM, Venetian Fest Second WLKG FM, Walworth County Fair Third WCOW FM, “GAME ON” Ben Butler Third WJMC FM, Link Ford Lincoln and RV with BEST COMMERCIAL George the Geek and the Mini-Geek First WCOW FM, Dixie Chopper - Dirty Harry BEST SPECIALTY PROGRAMMING Second WLKG FM, Dog Harbor - Shake It Off First WGLR FM, WGLR Interview with Santa - Third WGLR FM, Boom Boom - Rob Spangler Herb Cody Second WCOW FM, La Crosse Center Reveal Third WJMQ FM, The Frog’s Top 40 of 2014

Wisconsin Broadcaster | June 2015 19 Media Technology Institute (MTI) offers practical, The program consists of three days of instructional content, instructional courses suitable for prospective, and one additional day of technical seminars and a broadcast beginning, intermediate, and senior broadcast/ equipment exposition as part of the WBA Summer Broadcast Engineering Conference. Underwriting for MTI is provided by the media engineers, in a four-day program presented Wisconsin Broadcasters Association and Midwest Communications. by experienced broadcasting professionals. Media Technology Institute JUNE 15-18, 2015 Kalahari Resort, Wisconsin Dells Monday, June 15 Tuesday, June 16 10 AM Welcome 9 AM Care and feeding of antennas, Michelle Vetterkind, WBA President & CEO lines, towers and tower crews Discussion of schedule with Terry Baun Richard Wood 10:15 AM Introduction to the History and 10:30 AM RF Fundamentals Part 1 Challenges of Broadcast/Media Terry Baun Technology 12 PM Lunch | Aloeswood Room Terry Baun 1:30 PM RF Fundamentals Part 2 12 PM Lunch | Aloeswood Room Terry Baun 1:30 PM The Keys to Engineering Success 2:30 PM RF Measurements Bill Hubbard Jim Klas 3:30 PM Business Basics for Broadcast Engineers 5 PM Dismiss Jim Klas 5 PM–7 PM Welcome Reception Wednesday, June 17 9 AM WBA Summer Engineering Conference 12 PM Engineering Lunch REGISTRATION at WBA Summer Conference • $479 FULL REGISTRATION includes three hotel nights Bamboo Room (Monday, Tuesday, Wednesday), three days at the WBA 1:30 PM WBA Summer Engineering Conference Media Technology Institute, all materials, one day WBA Summer Conference Engineering Session, WBA Summer 5 PM WBA Equipment Exhibits, Conference Exhibitor’s Reception and dinner, meals Reception, Dinner (Monday lunch/Welcome Reception; Tuesday continental breakfast/lunch, dinner on own; Wednesday Thursday, June 18 continental breakfast/lunch/exhibit reception/dinner; 9 AM Broadcast Networking Fundamentals Thursday continental breakfast/lunch). Terry Baun • $279 - MONDAY ONLY One day at the WBA Media Technology Institute, all materials, lunch, Welcome 12 PM Lunch | Portia Room Reception (cash bar) and soda breaks. 1:30 PM Safety & Security at the Transmitter Site • $279 - TUESDAY ONLY One day at the WBA Media Terry Baun Technology Institute, all materials, continental breakfast, 2 PM Wrap-up, Q & A, Dismiss lunch and soda breaks. Thank you to our sponsor: • $279 - THURSDAY ONLY One day at the WBA Media Technology Institute, all materials, continental breakfast, lunch and soda breaks.

20 Wisconsin Broadcaster | wi-broadcasters.org Summer Conference AGENDA JUNE 17-18, 2015 Kalahari Resort, Wisconsin Dells

Wednesday, June 17 8 AM–6:30 PM Registration | South Atrium REGISTRATION SPONSOR Nielsen Audio

OPTION 1 OPTION 2 The WBA and the Wisconsin SBE 8 AM |Trappers Turn Golf Club 8:40 AM–4:30 PM | Banyan Room Chapters are pleased to announce that the SBE National Meeting will join the Annual Golf WBA Engineering Day Sessions 2015 Broadcasters Clinic. Tournament BREAKFAST SPONSOR BGS 2955 Wisconsin Dells Parkway Wisconsin Dells, WI 53965 8:45 AM AM Directional Rebuild, A Case Study 1:30 PM Modern Surge Suppression • Shot Gun Start KSJB in North Dakota built a new AM array on the Technology • Tournament fee, $95, includes same site as the old array while not losing any How much power protection is enough? How 18 holes, cart and prizes. airtime. This session will show us how that was much is too much? There’s new technology in • Registration deadline is MAY 18 accomplished. surge suppression that will be explored in this GOLF HANDICAP SPEAKER Richard Wood, Resonant Results session. On the golf SPEAKER Eric Marshall, Emmerson Network Power registration form 9:30 AM Design and Troubleshooting please include your an AoIP Network 2:15 PM Ask a Manager Panel Discussion USGA or club handicap. If you Did you ever wonder what goes on in your don’t have an established The world, and your studio, is moving to all Audio company’s executive office and the affect that handicap, please give your best Over IP. This session will discuss the grass roots has on engineering resources? Do you have estimate. The maximum handicap issues with this conversion and include tools to questions about how finances and budgeting is 36 for men and 40 for women. making it work as efficiently as it can and should. are accomplished and how that affects what the DRESS CODE Appropriate golf attire shall be SPEAKERS Greg Dahl, Second Opinion company purchases? Back by popular demand, worn at all times on the golf course and Communications and Jason Mielke, WCLO/WJVL this session will have a panel of Broadcast practice facility, and in the clubhouse. Men: Management who will field questions from the shirt must have collar and sleeves, slacks or 10:15 AM Break audience. shorts no shorter than mid-thigh. No PANELISTS sweatpants allowed. Sweatshirts and 10:30 AM Spectrum Challenges of sweaters must have collared shirt Greg Bell, Woodward Communications underneath. Women: shirt must have collar Wireless Mics Tom Koser, Koser Radio Group and/or sleeves. Slacks, or shorts no shorter The answer to what happens with spectrum we Tom Langmyer, E.W. Scripps Company than mid-thigh. No sweatpants allowed. all use for our wireless mics and appliances is a Don Vesely, WMTV-TV SEE GOLF REGISTRATION FORM moving target. This session will bring us up to date and look at new developments in 3:15 PM Break THANK YOU, WBA technology to help us through the spectrum Engineering Committee! future. 3:30 PM Roundtable Discussions Leonard Charles, Chair, SPEAKER Ben Escobedo, Application Manager, This session will split the attendees into smaller Television Wisconsin, Inc. Sennheiser groups to discuss at length relevant topics to the Kent Aschenbrenner, E.W. broadcast industry. These subjects will be Scripps Company 11:15 AM Broadcast and LTE Coexistence discussed: Linda Baun, WBA Liason It’s happening to Radio and Television alike. Table 1 Table 2 Table 3 Table 4 Steve Brown, Woodward When the FCC tells you that your signal is POTS Text to Expanded Network Communications, Inc. interfering with a nearby cell phone broadband Demise SAP RDS Security Mark Burg, GRANT Media LLC installation, what happens next? This session will Following the group discussions a representative take us through one case step by step. Greg Dahl, Second Opinion of each group will deliver the highlights of and Communications, Inc. SPEAKERS Bill Hamilton, WBUW-TV and Tom Smith conclusions to each subject. Clif Groth, New Radio Group Bill Hubbard, UW-Green Bay 12:00 PM | Bamboo Room 5 PM–7:30 PM | Guava, Tamarind, Portia, Wisteria Keith Kintner, UW-Oshkosh Lunch Exhibit Reception Gary Mach, GEMCOM SPONSOR NAUTEL Jason Mielke, WCLO/WJVL 7:30 PM–10 PM | D/E Convention Center > Kevin Ruppert, WISC-TV Dinner Tom Smith Matt Sperling, WKBT-TV REGISTRATION IS AVAILABLE ONLINE AT WWW.WI-BROADCASTERS.ORG

Wisconsin Broadcaster | June 2015 21 Summer Conference REGISTRATION IS AVAILABLE ONLINE AT WWW.WI-BROADCASTERS.ORG JUNE 17-18, 2015 • WBA Member: Two-Day Registration $50 / One-Day Registration $35 OPTION 3 • Nonmember*: Two-Day Registration $150 / One-Day Registration $75 Wednesday, June 17 • Broadcast Student/Educator: Two-Day Registration $40 / One-Day Registration $20 *Nonmembers must include payment with registration 10 AM–11 AM | Cypress Room Ask our Social Media 2 PM–4 PM | G/H Convention Center The FCC will allow a station employment unit (SEU) to claim a full menu option credit if Member Experts Job/Career Fair management of the stations comprising the PARTNER WISCONSIN ARMY NATIONAL GUARD SEU routinely participates in a program that How do you structure digital sales? will train them on how to ensure Equal In accordance with the WBA’s Assistance Action Pros and Cons Employment Opportunity and prevent Plan For EEO Compliance, we will be holding a unlawful discrimination. The WBA offers such We’re done talking about whether we should job/career fair in conjunction with our Summer an ongoing, training program comprised of sell digital, but now the question is how to do Conference. One of the menu option initiatives four seminars given over two-year periods. it? What works for one company, market, or under the FCC’s Outreach Prong 3 is “Partici- One of the seminars is held in conjunction client list might not work for another. pation in at least four job fairs or careers fairs with each WBA Winter and Summer A panel representing a cross-section of your by personnel who have substantial responsi- Conference - similar to how we do our fellow WBA members will talk about the pros bility in the making of hiring decisions.” Full Job/Career Fairs. If your SEU routinely sends its and cons of how they’ve decided to structure SEU participation in each job/career fair should management to each of these four seminars, their digital sales efforts. Find out what they’ve earn the SEU a 1/4 credit. Accordingly, over a 2- by the end of the program your SEU should learned and bring your stories year period of participating in these WBA have a reasonable basis to claim one full to share as well. sponsored job/career fairs, and SEU should menu option credit for each two-year earn a full credit. MODERATOR Kelly Radandt segment of your license term. Booth Fee: $25 per booth/WBA Member; Woodward Communications PLEASE NOTE: Each of the four seminars will $50 per booth/Nonmember cover different EEO/non-discrimination topics, 11 AM–12 PM | Cypress Room PLEASE NOTE: Completion of the job fair booth so we recommend that every SEU send someone request form is for the Job/Career Fair EEO credit from management to attend all four seminars. Educator Panel only. To attend the EEO session, you will need to Assessing the Needs of Broadcasters fill out the Summer Conference registration form. A panel discussion featuring educators from UW-Oshkosh, Madison, Whitewater and River 4 PM–5 PM | Crown Palm Room Falls. These professionals will listen to the EEO Session qualities you desire in future employees and talk about questions that students ask when NEED EEO CREDIT? YOUR WBA IS HERE TO ASSIST YOU! Scott Flick MODERATOR entering the field regarding what is expected Navigating the FCC’s EEO Rules and Partner, Pillsbury Scott Chorski Winthrop Shaw WKBT-TV of them, including pay, workload, and Policies: A Guide for Broadcasters advancement. The educators will also give a Pittman LLP short explanation of what is taught at their • Random FCC EEO Audits and Employee Complaints respective schools. 5 PM–7:30 PM | Guava, Tamarind, Portia, PANELISTS • Reduce legal/regulatory risk by attending this session and earn EEO credit! Wisteria Rooms WBA has created yet another way for your Exhibit Reception COMREX station to reduce legal and regulatory risk as SPONSOR well as to gain FCC EEO credit! WBA’s EEO Menu Option Initiative Program can help Dave Black Brian Lucas you, our members, to fulfill your FCC EEO 7:30 PM–10 PM | D/E Convention Center WSUM Radio UW-Whitewater requirements as part of the WBA Assistance Dinner > Action Plan for EEO Compliance. PARTNER WISCONSIN ARMY NATIONAL GUARD

THANK YOU WBA CONFERENCE COMMITTEE! Kelly Radandt, Chair Steve Lavin Barb VanDeHei Randall Davidson Moderator Woodward Communications WBAY-TV Radio Plus - Bay Cities UW-Oshkosh Ken Beno WBA Education Keith Bratel Rick McCoy Jan Wade Committee Chair Milwaukee Radio Alliance Mid-West Family WISN-TV Don Grassman Broadcasting Michelle Vetterkind Sandy Ellis Results Broadcasting Jill Sommers WBA President & CEO UW-River Falls Brad Heinkel WISC-TV Linda Baun WAOW-TV WBA Vice President

22 Wisconsin Broadcaster | wi-broadcasters.org 12 PM–1:30 PM | G/H Convention Center them. Bryan will conclude with a segment on Thursday, June 18 maintaining essential work/life balance. Bryan’s 7:30 AM–7 PM | South Atrium Lunch program is refreshing and entertaining, yet informative and educational. Registration KEYNOTE ADDRESS REGISTRATION SPONSOR SmallTownPapers, Inc. Attendees will walk away with many take- How Fun Motivates Travelers aways including but not limited to: SPONSOR WESTWOOD ONE 8:30 AM–9:45 AM | Cypress Room • Be skilled at creating chemistry Wisconsin’s Tourism Secretary Stephanie • The power in coaching up instead of Business Breakfast Klett spearheads the state’s $17.5 billion managing down SPONSOR 620 WTMJ tourism industry, which employs over 185,000 • Coaching is about redefining the possible people. By focusing on the brand of fun, travel • The key is to help people go somewhere expenditures are up $2.7 billion in the last specific three years. From making pop culture history to working with a basketball legend, Wisconsin • The key to hiring the right people Tourism’s marketing efforts are making an • Transparency is the key to true leadership Scott Chorski Nancy Douglass impact. • Changing a toxic culture WBA Chair WBA Secretary • How to lead today’s generation • How to earn and maintain trust with your team • How to handle conflict and confrontation Secretary MODERATOR • Creating a culture that stands strong during Steve Wexler Michelle Vetterkind Stephanie Klett Michelle Vetterkind tough times WBA Treasurer WBA President & CEO WBA President & CEO 9:45 AM–10:15 AM | Cypress Room Presentation of the First Economic Update SPONSOR BMO WBA Local Broadcast Legends Award

Bryan Dodge MODERATOR Dodge Development Inc. Scott Chorski WKBT-TV John Benjamin Erica Hill RECIPIENT PRESENTER Norm Habeck Bruce Grassman BMO Private Bank BMO Private Bank (posthumously) Results 4 PM–5 PM | Portia Room Broadcasting 10:30 AM–11:45 AM | Guava & Tamarind Legislative Update Morning Session Outlook on 2016 Election How Millennials Consume Media PARTNER WISCONSIN ARMY NATIONAL GUARD For the past thirty years, broadcasters have focused their efforts on the baby boomer MODERATOR generation with great success. Unfortunately, Michelle Vetterkind boomers are aging and are being replaced by a WBA President & CEO generation equally as large but significantly different, so broadcasters will need to adapt in order to appeal to them. Paul Jacobs from 1:45 PM–3:45 PM | Tamarind Room Scott Flick Brandon Scholz Jacobs Media will present findings from their Partner, Pillsbury Partner, 11th Techsurvey report and will identify the Afternoon Session way that millennials access radio, how they use Winthrop, Shaw The Capitol Group social media and which platforms are most Building a Team that Works Without You Pittman LLP important, their use of non-radio SPONSOR AMERICAN AWARDS & PROMOTIONS entertainment with Pandora and Slacker, what This is Bryan Dodge’s most popular and entertainment options they expect in their requested educational program. He will next automobile, how mobile is embedded into their media lives and more. The study is energize you to unleash your full potential by based on 40,000 radio listeners across North elevating you to new skills to lead today’s America and will be broken down by format, so generation by coaching them up. People do Michelle Vetterkind there will be actionable information presented. not want to be managed; they want to be President & CEO, WBA coached and mentored. The goal of this training is to give you the tools to create a culture that stands strong during tough times. You will learn effective communication and team-building skills that will form the Paul Jacobs MODERATOR chemistry of a winning team that will step up > Jacobs Media Scott Chorski and accomplish more when you are not with WKBT-TV Wisconsin Broadcaster | June 2015 23 Summer Conference JUNE 17-18, 2015 WBA Foundation

2015 Hall of Fame 2015 WBA HALL OF FAME INDUCTEES

MASTER OF CEREMONIES CO-MASTER OF CEREMONIES Don Carmichael Dr. Charles Tom Koser Michelle Vetterkind A. Culver Koser Radio Group President & CEO, WBA Foundation (posthumous)

6:30 PM–7:30 PM | A/H Convention Center Hall of Fame Reception

7:30 PM–8:30 PM | A/H Convention Center Sandra K. Shockley Mike Sullivan Hall of Fame Dinner SPONSOR BMO See biographies of the 2015 Hall of Fame 8:30 PM–9:30 PM | A/H Convention Center Inductees on pages 6 Hall of Fame Presentations and 7. Tom Walker

REGISTRATION IS AVAILABLE ONLINE AT WWW.WI-BROADCASTERS.ORG THANK YOU SPONSORS/PARTNER merican

MILTON, WISCONSIN

BMO A part of BMO Financial Group

N E W S R A D I O

WISCONSIN’S RADIO STATION

24 Wisconsin Broadcaster | wi-broadcasters.org WBA EEO WBA Partners in Dissemination Launching New Local List Government Transparency Initiative Please Send Us Your Updates... The Wisconsin Women’s Council, in partnership with the Wisconsin We need your assistance! Newspaper Association and the Wisconsin Broadcasters Association, The WBA is in the process of updating the is launching a new initiative recognizing units of local government EEO Dissemination List, which is posted for that provide easy access to information on public officials and public you, our members, on our website at www.wi- broadcasters.org. We solicit updates annually, meetings through their official websites. and update your information (when notified) “ConnectWI is a platform for recognizing throughout the year. excellence in transparency and creating “It is well worth the In order to make the updating of this list as a source for best practices. Done well, time and effort to accurate and efficient as possible (currently website transparency is a tremendous simplify the digital close to 550 entities on the list), we ask you for resource for the media, the public and connection between opens doors for constituents to better your assistance! Please provide to us the people and their local following: know and engage with their public officials,” said Christine Lidbury. governments,” said •If you know of additions to the original list Michelle Vetterkind, you provided, please forward to us. Include “The public often struggles to find the name, address, phone number, fax number, e- most basic information about who president and CEO mail address, and contact person. If you don’t represents them and how to participate,” of the Wisconsin have all the information requested, we said Beth Bennett, executive director of Broadcasters Associ- encourage you to send what you do have. the Wisconsin Newspaper Association. “Hopefully, this program will encourage ation. “Expanding •Please check the current list on our website all levels of government to be more knowledge and before sending us any corrections or additions. transparent.” information is always PLEASE DO NOT AUTOMATICALLY SEND US A COPY OF YOUR WHOLE LIST.Click on Equal “It is well worth the time and effort to a good thing and Opportunity under Members Only to view the simplify the digital connection between ConnectWI is a great people and their local governments,” said complete list. program to help build Michelle Vetterkind, president and CEO •We also encourage you to alert us if you find of the Wisconsin Broadcasters Associ- this civic bridge.” out that the contact information for a ation. “Expanding knowledge and particular organization has changed and to information is always a good thing and ConnectWI is a great program to provide us with updated information. help build this civic bridge.” Information for this update can be sent to Wisconsin is home to 2,350 local elected bodies, with a combined total of Mandy at: [email protected]. more than 13,000 elected officials. ConnectWI will accept applications Your assistance is appreciated. Thank you for from interested entities and announce recipients on a quarterly basis. your time! Interested units of governments can apply for the designation online at womenscouncil.wi.gov/ConnectWI. The first round of website recogni- tions will be announced on July 15.

Wisconsin Broadcaster | June 2015 25 EDUCATOR’S COLUMN Teaching Problem Solving

At the end of each school year I like to reflect 1. Empower. When students call me over with a software back on my teaching successes and failures. problem I often use the “video game analogy.” It goes something like this, “do you play video games?” For my “What’s working? What needs work?” Chris Shofner production students the most typical answer is “yes.” Assistant Professor Over the last few years it seems like there has been a decrease “What do you do when get stuck in the game?” The student of Communication in my students’ problem-solving abilities in production and will often first explore the game to see if they can solve the University of post-production related activities. At times it almost feels like Wisconsin–Stevens problem on their own. If not they often then go to the web Point there is a lack of student initiative to solve problems where they have a specific website they call on for answers themselves. or will pose the problem to their favorite search engine. I began to wonder, “is it my They already know how to find answers, but for some they fault as the instructor?” How just haven’t made the connection on their own. many times have I ran over Of course, as an 2. Highlight helpful online resources. Search engines, and quickly talked a student instructor you Lynda.com, Creativecow.net, Videocopilot.net, through a scenario or reached need to appear Youtube.com, and Mediacollege.com are just a few of the down and taken control of the helpful online resources. mouse and clicked the knowledgeable 3. Phone a friend. The teacher isn’t the only person that you problem away? Of course, as about the subject, can ask. I encourage students to communicate with their an instructor you need to peers who may have encountered the same problem. appear knowledgeable about but how much help 4. Create assignments with built-in problems that students the subject, but how much is too much help? must solve. Perhaps a piece that needs audio, color, aspect help is too much help? ratio, bad edits or some other technical issue corrected. When students are at college we most often think of the What better way to learn problem solving than being forced phrase “cutting the cord” in relation to the students and their to find solutions? parents, but I think we must be mindful that we too may need 5. Of course as the to “cut the cord” in the classroom as well. After completing our instructor I am courses students will hopefully become employees where It occurs to me that always there to they will need to adapt as software and techniques evolve. I perhaps my students have answer can’t even imagine how many software tutorials I have set a different experience questions, but through in my post undergraduate days to try and stay current the teacher or to learn an entirely new skill set. than I did. While I had should not always It occurs to me that perhaps my students have a different excellent instructors in my be the first line of experience than I did. While I had excellent instructors in my production courses during defense. Once the production courses during my undergraduate studies none of student has them had a strong background in commercial and broadcast my undergraduate studies sought the answer video production. My instruction on video editing software none of them had a strong and failed to find it was a couple of class times reserved for watching video background in commercial I will gladly help by tutorials. We only had two computers with editing software using an online and there was never anyone around to answer a question and broadcast video resource to find when your turn at the machine finally arrived. My students production. the answer with now benefit from rooms full of computers with editing them or coach software and instructors who have experienced most them while they operate the technology. problems and often know the answer off hand. In the never-ending quest to better serve our students I can’t So how can we better prepare our students for problem think of a better way than to help them develop strategies to technical issues that can and will arise? Here are a few of my solve the various problems that will inevitably arise on the job. thoughts:

26 Wisconsin Broadcaster | wi-broadcasters.org WBA Board Holds Meeting in Conjunction with Walker Broadcaster Management Institute

Following each meeting of the WBA Board of Directors, a Old Business summary of their major activities and discussions is reported in a. Awards Gala : Mark Warren brought the new awards to show narrative form in the Wisconsin Broadcaster. The report is only a the board the new look. Linda reported there were a record summary and official meeting minutes will continue to be kept number of entries again this year (1,479), and the Gala is at the on file and can be obtained from the WBA office. Madison Marriott on Saturday, May 2, 2015. The WBA Board of Directors met on April 22, 2015 at the b. Educational Update: There were over 200 students at the Fluno Center on the UW-Madison Campus. Chair Scott Student Seminar (March 7) this year, and we are looking for Chorski presided. volunteer professionals for next year. Don Vesely reported that the students were very engaged. Financial Report c. WBA Local Broadcast Legends Update : David Sanks reported Steve Wexler, Treasurer provided the Operations Report and that the first award will be given posthumously to Norm Habeck. the Investment Report. It will be given during the Summer Conference, annually beginning this year. In the future, nominations will be accepted, President’s Report and the Hall of Fame judges will also choose the LBL award recipients. a. The next Board meeting is Tuesday, June 16 at the Kalahari Resort, held in conjunction with the Summer Conference, and will be a joint meeting with the Foundation Board. New Business b. The 2016 Walker Broadcast Management Institute will be held a. Wisconsin Department of Veteran’s Affairs: Dan Buttery April 26-28, 2016. The date change appears to be a great idea returned (he and Secretary Scocos were at the WBA ‘s Executive as the institute enjoyed record attendance in 2015. Next Committee Meeting earlier in the day) to speak about Operation year’s April board meeting will be held again in April, during Welcome Home to commemorate the 50th Anniversary of the the WBMI. Vietnam War. Michelle has been asked by Secretary Scocos/DVA c. The reception for the new home of the WBA Hall of Fame is to serve on the Committee. The group asked a few questions, and Thursday, April 23 at the Hilton Milwaukee. after the presentation asked Michelle to continue to update everyone on how the WBA stations can be involved as more d. Michelle Vetterkind gave the summer conference dates and plans are made. This involvement aligns with our long-range plan reminded everyone to get their reservations made right away as well as our continued support of Wisconsin veterans through as they will sell out. the Honor Flight program, and others. e. Michelle Vetterkind will be the keynote speaker on April 24, b. Long Range Plan: We began a new round, as we do every five 2015 at the 50th Anniversary celebration at UW–Oshkosh. years, the WBA Long Range Plan, to be sure we are reaching our goals and maintaining relevant goals. Pat Alea again led the Legislative Reports discussion into what we are doing right and what we feel might a. State be antiquated. Many suggestions were made, a new committee Brandon Scholz shared a verbal and written report from The was formed to adjust the plan, and Pat will continue to help us Capitol Group LLC. In addition, a motion was made to support update the plan as necessary, and the committee will meet SB 69 (Non-Compete Modification Legislation). accordingly. b. Federal Other Business i. WBA DC Trip: we will discuss the format further at the Summer a. Dean Maytag (Foundation board member) presented a proposal Conference. The 2016 trip will be 2/23 & 24. to form the WBA Newsroom Education Committee, to encourage ii. Michelle Vetterkind shared a Federal Legislative Issue Recap and develop a relationship between Wisconsin Broadcast Profes- iii.The Board unanimously voted to elect Kelly Radandt as the sionals and WI Universities and Broadcast Students. During his WBA State Legislative Chair and Roger Utnehmer as Federal time teaching at Marquette, he discovered the WBA needs to Chair. have more dialogue with young people to maintain a better understanding of how they consume media, and how the WBA Foundation Report members need to plan to deliver that. a. Champagne Fundraiser: Nancy Douglass reminded The meeting was held from 1:01 p.m. to 4:39 p.m. and was attended everyone there will be a fundraiser for the foundation at the by 15 board members, along with Michelle Vetterkind and Linda Awards Gala on May 2. One hundred flutes of champagne will Baun from the WBA; and David Sanks and Dean Maytag from the be available for $50 each. At the end of the evening, a number WBA Foundation Board. There were four excused absences and two will be drawn and that person will win a loose diamond vacant board seats. A quorum was present. valued at over $2,000 retail. Submitted by Nancy Douglass, Secretary

Wisconsin Broadcaster | June 2015 27 FROM THE JACOBS MEDIA TEAM AS PART OF THE WBA’S DIGITAL HOTLINE WITH JACOBS MEDIA How to Socially Target Your Audience

One of the common questions Every station—whether it’s in Milwaukee or we’re asked at conferences and Menomonie—has limited resources, whether personnel, broadcast groups is how to financial resources, or both. identify the social media There are two very simple ways to make these social decisions that can produce benefits in training and platforms most important and audience engagement: Fred Jacobs relevant to your audience. Use Our Research The overall data is compiled across North America and is massive in scope. It is composed of 41,600+ respondents. So even though they were produced with a sample of radio station databases, they apply to TV, newspapers, or any medium. This chart to the left, for the total sample, is a starting point, showing you the total sample’s “cume” when it comes to social. That means the sites they’ve signed up for. But on the right, is their “time spent engaging,” the places they go on a daily basis or more often. The reason that Facebook is so essential is that of those with a social media profile anywhere, more than 90% are on Facebook. And of them, nearly three-fourths show up daily to post, share, or lurk. A “Facebook First” point of view is important for every radio and TV brand. But what about “secondary social sites” like Twitter, Pinterest, Instagram, or even Snapchat? Our surveys break down social media profiles by format, gender, and generation, making it simple for any TV or radio station to make smarter assessments about where to deploy resources and expertise. The chart to the left, for Millennials, depicts a very different profile for social media usage and engagement. Daily engagement with Facebook is lower with Millen- nials. It is still the top social site, and it commands the most regular usage. A Facebook strategy is essential for this audience. But so is a plan for Instagram (in particular), as well as Twitter and Snapchat. These consumers pick their social platform of choice. For broadcasters who truly wish to connect with them, it requires a multi-phase strategy to cover these very different social platforms. At Jacobs Media, we have these charts ready to go for WBA members, cross-tabulated by format, gender, age, generation, and other dimensions. If you let us know the way you’d like to see it, we’d be more than happy to send you the right chart, and then speak >

28 Wisconsin Broadcaster | wi-broadcasters.org YOUNG PROFESSIONAL’S COLUMN Calling all Rookie with you about some of the best ways to connect with Broadcasters!!! your audience using these social tools. On behalf which, we estimate that JT Koser Conduct Your Own Research of the mentors and “mentees” will Account Executive be able to start communi- Maybe your station simply doesn’t fall into any of our FOX 99.1 FM Young cating by this July. demographic groupings. Or you feel that it is so unique for Rice Lake Profes- any number of reasons that you need discreet data about sional’s Committee I’m Whether your “newbies” are your specific audience. working on-air, in sales, excited to inform you If you have an email database, it is easy to build a simple promotions, or another audience survey to help you identify these same preferences that we have had a direction, we have some we’ve shown you above for your market and target audience. fantastic response of great mentors (both radio If you don’t have a strong email database, you can still field a people who are willing and TV) with experience in survey, using Facebook and on-air announcements to drive to mentor up-and- all areas to help them grow your viewers and listeners to a page where they can take coming broadcasters in their fledgling careers! So feel free to send us multiple your survey. throughout the state! We would be more than happy to share our question set with nominees from your stations, The WBA Mentor more than likely we can find you, and help you create a version that works for you, your Program is almost station, and your company. When the data comes back, we someone that will give them will sit down with you to analyze the information, and help ready, but we need great insights for their you put a plan into place. just one more future! Social media is mystifying enough as it is. You should not be thing...the rookies! Please send your nominees making important determinations in time and dollars by If you have someone on your to me directly at my e-mail guessing about how your audience behaves socially. Smart staff that’s fairly new to the address: [email protected]. brands in all industries let research help guide their decision- broadcasting field, and Thank you very much making. We would be more than happy to apply these same believe they would benefit for taking the time to principles to your social marketing strategy. from working with a mentor invest into your Again, if you want access to our data or would like to for the next year, please feel newest employees. discuss how to field your own research study, please free to nominate them by We’re very confident contact us. The WBA Digital Hotline is a free service of the sending me their names and that the Mentor contact information. Wisconsin Broadcasters Association. Any member that Program is going to be has a question about digital, social media, or mobile should We will select from the a great tool for contact Jacobs Media at 248-353-9030 or via email at nominees the people that building solid leaders [email protected]. will be entered into this for our industry’s year’s program and partner future! them with a mentor. After

Wisconsin Broadcasters Association Foundation Officers & Board of Directors | www.wbafoundation.org OFFICERS President & CEO Bill Hurwitz Terry Shockley Chair of the Board Michelle Vetterkind, CAE Milwaukee Radio Alliance, Milwaukee Shockley Group Inc., DeBary, FL Wisconsin Broadcasters Association Foundation David Sanks R. Perry Kidder Jill Sommers Sanks Communications, Madison BOARD OF DIRECTORS Retired Broadcaster, Sherwood WISC-TV/TVW, Madison Vice Chair Tom Koser Laurin Jorstad Scott Chorski Scott M. Trentadue WKBT-TV, La Crosse WAQE-AM/FM/WJMC-AM/FM/WKFX-FM Retired Broadcaster, Lake Mills Retired Broadcaster, Wausau Rice Lake Secretary Nancy Douglass Roger Utnehmer Dick Record WLKG-FM, Lake Geneva Dean Maytag Retired Broadcaster, Colgate DoorCountyDailyNews.com Family Radio, La Crosse Bruce Grassman Sturgeon Bay Treasurer Results Broadcasting, Shawano Kelly Radandt Tom Walker Woodward Communications Duke Wright Mid-West Family Broadcasting, Madison Appleton/Green Bay Midwest Communications, Green Bay

Wisconsin Broadcaster | June 2015 29 WBA Foundation Report 2015 Walker Broadcast Walker Broadcast Management Institute Management The 2016 Walker Broadcast Management Institute will be held April 26-28. We’d love to see you there. Institute Adds Ten More Graduates

Bringing the Total Number of Graduates to 111 The 2015 Walker Broadcast Management Institute, held April 21-23, was a success with 30 broadcasters taking part. The Institute—the first of its kind sponsored by a state broadcasters association—was held on the campus of the University of Wisconsin–Madison in conjunction with the UW School of Business. We are proud to have ten more graduates this year from the three-year module, bringing our total number of graduates up to 111 since the Institute began in 1998. This year’s three-day Management Institute spent full days on the following topics: • Day 1 featured Creativity with Robert Shaver; • Day 2 featured Managing Your Stress Before It Manages You along with How To Spring the Time Trap with Deborah Spring Laurel; and • Day 3 featured Marketing with Linda Gorchels. On Tuesday night the group enjoyed a casual dinner out at nearby Porta Bella Restaurant. On Wednesday evening, attendees, along with several guests from the WBA Boards enjoyed a reception and dinner at the UW’s state-of-the-art Fluno Center, followed by an energetic and informative presen- tation by Steven Rick. Steven is the Chief Economist for CUNA Mutual Group in Madison. He also holds a senior lecturer position with the Economics Department at the University of Wisconsin where he teaches the courses in money and banking, and macroeco- nomics. As always, a special highlight of the event was when this year’s Management Institute graduates of the three-year module were also recognized with the traditional leather briefcase. As always, special thanks, to Joan Gillman. Joan has been, and continues to be, an integral part of the Institute; she has worked with us since the program’s inception when she was the director of the Small Business Development Center at UW-Madison. Joan has since “retired” (she is now Director of Industry Relations, Emeritus, School of Business, UW-Madison), but fortunately for us she likes us and is willing to continue to work with us on the program, securing top-notch programs and speakers each year.

30 Wisconsin Broadcaster | wi-broadcasters.org Class of 2015 Lynn Bieritz, Mid-West Family Broadcasting Ryan “Elwood” Bjorn, Woodward Communications Zack East, Mid-West Family Broadcasting Andrew Felix, WEAU-TV John Kimmons, Mid-West Family Broadcasting Luis Montoto, Mid-West Family Broadcasting Josh Morgan, WREX-TV Hope Quackenboss, Mid-West Family Broadcasting Joe Radske, WISC-TV Brian Tyndall, Mid-West Family Broadcasting Have you made your 2015 WBA Foundation Contribution? Here’s how to contribute to the Wisconsin Broadcasters Association Foundation

COMPANY NAME ADDRESS

My contribution is ❏ Personal ❏ Corporate The WBA Foundation’s broad goal is to build a sound general ❏ $5,000 ❏ $2,500 ❏ $1,000 ❏ $500 ❏ $250 ❏ $100 endowment for the future while at the same time spend a significant amount of contributions and earnings in the general functional areas ❏ Other______of public affairs, historic preservation, and education. Please take a Pay by Visa/Mastercard/Discover or check moment to indicate where you would recommend your contribution be spent. Within the Board’s annual goals, every effort will be made to honor your recommendation for allocation of your funds. CARD NUMBER Within the Board’s annual goals please allocate my contribution to: EXPIRATION DATE CARD SECURITY CODE ❏ ______% General Fund Endowment ❏ ______% Public Affairs Activities NAME AS SHOWN ON CARD (PLEASE PRINT) ❏ ______% Education ❏ ______% Scholarship Fund (restricted to this use) DAY PHONE ❏ ______% Historic Preservation

BILLING ADDRESS OF CREDIT CARD Special Donations ❏______Wisconsin Museum of Broadcasting SIGNATURE ❏______Hall of Fame Video Project

Make checks payable to: The WBA Foundation’s Legacy Club honors those who make Wisconsin Broadcasters Association Foundation bequests to the Foundation in their wills. ❏ 44 E. Mifflin Street, Suite 900 I would like more information on the WBA Foundation’s Legacy Club Madison, Wisconsin 53703 All contributions are fully tax deductible.

Wisconsin Broadcaster | June 2015 31 Calendar of Events Steve Eggers PCS Erection Manager/ Cellula June 9, 2015, 11 AM Central Project Manager Erection Two Way The Moral Imperative: Mobile: (608) 575-9050 Microwave How to Make the Best Presentation Your Local Direct Client Has Never Heard Second Tuesday LBS Webinar Series communications June 11, 2015 10 AM 4587 Hwy TT Antenna & Tower Service Since 1968 Better Creative for Sun Prairie, Wisconsin 53590 Phone: 608) 837-9050 Better Results www.wave-com.com Fax: (608) 825-9050 RAB Webinar June 17 & 18, 2015 WBA Summer Conference Kalahari Resort, Wisconsin Dells Jeff Welton July/August, 2015 Nautel Regional Sales Manager WBA Doug Chickering Central US Sports Workshop TBD Tel: 1 902 823 5127 September 17, 2015 10 AM [email protected] Building Your Personal Brand RAB Webinar Making Digital Radio Work. October 13-15, 2015 Broadcasters Clinic Madison Marriott What’s happened November 12, 2015 10 AM so far in 2015 at Planning Your 2016 Digital Strategies your station that RAB Webinar should be held December 10 2015, 10 AM for the Emerging Sponsorship Categories for 2016 WBA RAB Webinar Awards for January 26 & 27, 2016 Excellence WBA Winter Conference & State Legislative Day Entries? Concourse Hotel, Madison February 23 & 24, 2016 WBA DC Trip Embassy Row Courtyard by Marriott February 27, 2016 WBA Student Seminar Madison Marriott Wisconsin Broadcasters April 26–28, 2016 Association Walker Broadcast Management Institute UW-Madison May 7, 2016 Find out more at WBA Awards Gala wi-broadcasters.org Madison Marriott

32 Wisconsin Broadcaster | wi-broadcasters.org