MISSION STATEMENT Brand Promote and Create Awareness Of

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MISSION STATEMENT Brand Promote and create awareness of the Fifth Avenue South Business Improvement District to residents and visitors as THE destination of choice to live, work, shop, dine and play.

From the President, 2012 “The Fifth Avenue South Business Improvement District is a perfect match for the 2012 was a landmark year for Fifth Avenue South and the Business Improvement District (BID). With the input and owners/tenants and the future of the Avenue. support from business owners, property owners, community residents, and civic and community leaders, we were able Finally, we have everyone working in the best to accomplish and surpass our planned goals for the year. interests of the entire downtown business community, with a clear vision for the future! Most notable for the year is the launch of the branding and marketing program targeted at attracting locals to Fifth Avenue South Rocks! Once again… rediscover Fifth Avenue South. Through our comprehensive print and electronic media platforms we were able to reach 3.6 million people. As a part of the launch of the marketing program, the BID Board made the strategic decision Thanks to Skip Quillen, Lou Vlasho and the to increase the number of events coordinated during the year to reinforce the Avenue’s position as THE destination to many others who worked so hard and had the live, work, shop, dine and play. This along with our enhanced marketing proved advantageous attracting thousands of vision for a unified Fifth Avenue business event goers and shoppers to the Avenue in 2012. From marketing and events, to enhanced lighting and landscaping, district.” – Michael K., Corradi, to tools for business and property development, the BID is making a positive impact on the district. It is important to BID Property Owner note that these programs were achieved with very tight budgetary constraints.

As I step down from the role of President of the BID, I thank the Board, committees, volunteers and our talented staff “As a business owner on Fifth Avenue, I for their commitment and support. I leave the Board and BID in good hands with incoming President Jim Smith, the wanted to thank the BID for the wonderful job 2013 Board of Directors and our executive director, Lise Sundrla. you are doing to make our area thrive. Customer traffic on the street has been In April, the BID’s 2012 Financial Review, 2013 budget forecast and preliminary 2014 budget will be submitted to the wonderful, our foreign visitors are back in City of Naples as required by our joint Agreement. Copies of the reports will be available by contacting the BID Office. force, and the locals enjoy and appreciate the many events and the enhanced beauty of the Lou Vlasho street. There is no other place I would rather be in business. It is nice to know, the street is in good hands, with its leadership in place From the President, 2013 moving forward.” – Bob Baker, Jr. Bob Baker Shoes As a Fifth Avenue property owner and a native of Naples, I’ve watched the evolution of the Avenue from its early days as the only destination in town for commerce, social gatherings and government, to its decline and then its rebirth in the 90s and the 2000s at the height of the economy, to its struggles with the downturn. “As an independent business owner, I appreciate the extensive effort the BID has There is no doubt in my mind that the renaissance that Fifth Avenue South is experiencing today would not have been made to market Fifth Avenue South as THE possible without the comprehensive and professionally managed efforts of the Business Improvement District (BID). destination to shop, dine and work. The updated logo, website and marketing have I offer my thanks and appreciation to Lou Vlasho for his leadership during the BID’s first two years. I am honored to paid off with increased traffic and sales. The serve as President in 2013 and to work with our able staff, board, volunteers and community and civic leaders to not response from our customers to the music, only continue but to strengthen the BIDs efforts to reposition Fifth Avenue South to compete more effectively in the special events and improved landscaping has greater Naples market. been extremely positive. With the continued direction and efforts of the BID, I believe Fifth I invite you to review this report and to become a partner in the progress for Fifth Avenue South and the Business Avenue South will continue to thrive as a Improvement District. highly celebrated destination. “ – MaryLou Chronister, Gallery One Jim Smith

Marketing & Outreach Daytimes. Nighttimes. Great Times.

developing a marketing strategy and plan to re- audience of 3.6 million to promote all there is to do rediscover Fifth Avenue South; and to attract visitors Articles-Print & On-Line Event Advertising - Print position Fifth Avenue South and the Business to discover all that the Avenue has to offer. on Fifth! The BID dedicated $97,000 to the campaign Bonita & Estero Magazine Florida Weekly in 2011/2012. These funds were leveraged with Improvement District to compete more effectively in Florida Travel & Life Happening Magazine $100,000 in Radio advertising and $20,000 in Florida Weekly Naples Daily News the greater Naples Market. The BID’s Marketing Gulfshore Life Parent & Child Magazine additional print advertising through BID media Committee was recognized Naples Illustrated Input into the process was derived through a series of sponsors. BID advertisements appeared in the Life in Naples Image Advertising – Print in May with the Outstanding Naples Daily News electronic and print mediums listed in the adjacent Block Meetings, focus and visioning sessions with BID Tourism Volunteer Award Downtown Brochure business owners, property owners and residents; and columns. Advertising - Electronic Gates Magazine from the Naples, Marco Gulfshore Life through business and residential surveys and Miami Herald – Online Travel Life in Naples Paradise Coast Island, Everglades Sun Sentinel – Online Travel Naples Illustrated In addition to image and event advertising, the BID feedback from community focus sessions. Star Convention & Visitors Renda Broadcasting –Radio The Journal partnered with Renda Broadcasting to sponsor free PCTV – Hotel Television Awards Bureau for development and radio promos for businesses in 2012 on Mix 104.7, IMA Creative was retained to aid the committee in implementation of the 5th th BOB FM 102.9, Gator Country 101.9 and WGUF 98.9. developing the marketing tools and integrating the 5 Avenue Brand and Thirty businesses took advantage of this unique Avenue brand into all of the BID’s program efforts. Marketing Program. marketing opportunity.

The BID’s branding and marketing “The Fifth Avenue South Brand and Marketing Strategy is not about getting the target efforts have market to choose Fifth Avenue South over the competition. It is about getting them to “set the tone for an see Fifth Avenue South as the destination of choice to meet their needs.” – upscale desirable Stefania Martin, Marketing Committee main street Chair, Bellini Ristorante on 5th. experience.”— Gloria Kovacs, The Name Game. Tying it all together

In January 2012, a new logo and tag line were th introduced to create a unified image for 5th Avenue 5 Avenue Magazine South and the district. In November 2012, the BID launched the inaugural

5th Avenue Magazine. This annual publication Businesses were encouraged to use the new logo and includes a directory and map listing of businesses tag line on their websites, shopping bags, and within the Fifth Avenue district, helpful articles, marketing materials. calendar of events, and advertisements from BID

businesses.

The magazine launched as a pull out in Naples Illustrated to 20,000 residents. As of January 2012, 30,000 more had been distributed to SWF lodging, travel sites and businesses. A total of 80,000 will have been distributed before the 2013/14 magazine is released in November. 2

Marketing & Outreach Daytimes. Nighttimes. Great Times.

In the Fall of 2011, the BID Board established a In January 2012, the BID launched the new marketing The marketing campaign launched with the theme marketing committee to guide the process of plan with a two part strategy to engage locals to Daytimes. Nighttimes. Great Times. reaching out to an developing a marketing strategy and plan to re- audience of 3.6 million to promote all there is to do rediscover Fifth Avenue South; and to attract visitors Articles-Print & On-Line Event Advertising - Print position Fifth Avenue South and the Business to discover all that the Avenue has to offer. on Fifth! The BID dedicated $97,000 to the campaign Bonita & Estero Magazine Florida Weekly in 2011/2012. These funds were leveraged with Improvement District to compete more effectively in Florida Travel & Life Happening Magazine $100,000 in Radio advertising and $20,000 in Florida Weekly Naples Daily News the greater Naples Market. The BID’s Marketing Gulfshore Life Parent & Child Magazine additional print advertising through BID media Committee was recognized Naples Illustrated Input into the process was derived through a series of sponsors. BID advertisements appeared in the Life in Naples Image Advertising – Print in May with the Outstanding Naples Daily News electronic and print mediums listed in the adjacent Block Meetings, focus and visioning sessions with BID Tourism Volunteer Award Downtown Brochure business owners, property owners and residents; and columns. Advertising - Electronic Gates Magazine from the Naples, Marco Gulfshore Life through business and residential surveys and Island, Everglades Miami Herald – Online Travel Life in Naples Sun Sentinel – Online Travel Naples Illustrated In addition to image and event advertising, the BID feedback from community focus sessions. Convention & Visitors Renda Broadcasting –Radio The Journal partnered with Renda Broadcasting to sponsor free PCTV – Hotel Television Bureau for development and radio promos for businesses in 2012 on Mix 104.7, IMA Creative was retained to aid the committee in implementation of the 5th th BOB FM 102.9, Gator Country 101.9 and WGUF 98.9. developing the marketing tools and integrating the 5 Avenue Brand and Thirty businesses took advantage of this unique Avenue brand into all of the BID’s program efforts. Marketing Program. marketing opportunity.

In January 2012, a new logo and tag line were th introduced to create a unified image for 5th Avenue 5 Avenue Magazine South and the district. In November 2012, the BID launched the inaugural

businesses.

On the Web Events & Promotions

to be a tremendous draw—attracting During the year, the BID coordinated 34 Events, 10,000 to 15,000 including 26 Evenings on 5th, three Street Festivals, visits per month! five themed events—Mardi Gras, Concierge and Travel Host Night, ArtWalk, Tuba Christmas, and Resident Club Card (RCC) Night. In addition, the BID partnered “Having been a shop owner on Fifth Avenue South for over 15 years, I have seen attempts to with the Art Association, Chalk Art, the Stiletto Sprint organize businesses and property owners to be on the same page. It has been a struggle and frustrating at times. I felt when the BID came along they shared the vision of making “Fifth” the and Ferrari Club to host sidewalk sales for BID premiere shopping and destination of Naples. Through all of the hard work that the BID has businesses. The enhanced event schedule for 2012 done and continues to do, we are on the threshold of making that dream a reality. A Very responded to feedback received through BID block exciting time to be a shop owner on Fifth Avenue South!!” – Larry Liss, The Blue Mussel meetings, focus sessions and surveys.

Engaging Locals & Visitors In January 2012, the BID launched the districts first comprehensive business directory brochure featuring a directional map and listing for Fifth Avenue South

8th Avenue S

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e Merrihue Mini-P We rk Str Bandshell Dr 600 Block enue S i 6th Av ve 400 Block-6th Street y wa eet al Path Cultur 700 Block P 4th Street 800 Block enue S 900 Block YOU ARE 5th Av 5th Street 584 9th Street South HERE 340 5th Avenue South isitor's 6th Street V S ark HOME FURNISHINGS, DECOR & ACCESSORIES365 5th Avenue South Center Sudgen ee Mini-P Beach Custom Plaza 850 5th Avenue South Ste. B Menef English Traditions S 469 5th Avenue South Fifth Avenue Design Gallery 300 5th Avenue South, Ste. 113 407 5th Avenue South 457 5th Avenue South Finials Foray S 8th Street Osetra 853 5th Avenue South Kitchens by Clay Six signs displaying the directory and map were placed

474 5th Avenue South Peach Tree Designs Paddy Murphy’s Irish Pub 491 5th Avenue South 9th Street 466 5th Avenue South Pazzo! Italian Café The Avenue is delightful days and505 5th Avenue South Ste. C 301 5th Avenue South Pizza on 5th 655 5th Avenue South don River 800 5th Avenue South ICE CREAM, SWEETS & MORE 537 5th Avenue South Gor S 796 5th Avenue South Ristorante d’Angeli exciting nights. Six bustlingAbbott’s Frozen Custard blocks of ers 796 5th Avenue South 743 5th Avenue South P American Momentum Bank 300 5th Avenue South #211 Roma Italian Bistro Pizzeria & Café Adelheidi’s Organic Sweets The Naples Play 787 5th Avenue South 382 5th Avenue South 824 5th Avenue South S Theatre/ Bank of America Rossopomodoro Grace & Shelly’s Cupcakes th mmunity 300 5th Avenue South #105 dining,898 5th Avenue shopping, South theatreKilwin’s Chocolates-Ice and Cream arts 643 5th Avenue South Sugden Co Barbara J. Bolick, CPA Starbucks (at 8th St.) 476 5th Avenue South 305 5th Avenue South, Ste. 206 Subway 531 5th Avenue South Regina’s Ice Cream Capital Wealth Advisors 821 5th Avenue South in the two public parking garages on 8 Street, in the 699 5th Avenue South Charles Schwab 350 5th Avenue South #100 Sushi-Thai too leading to the breezy Spin Gulf Frozen Yogurt beach. 350 5th Avenue South #203 720 5th Avenue South Falls River Group, LLC The Brick Coffee & Bar Uncle Louie G Italian Ices & Ice Cream enue S ACCOMMODATIONS 900 5th Avenue South #202 The Café 698 4th Avenue South 300 5th Avenue South #221 4th Av Inn on Fifth Fidelity Investments 700 5th Avenue South 821 5th Avenue South 659 5th Avenue South Fifth Avenue Advisors 600 5th Avenue South #101 The Jolly Cricket 428 9th Street South 711 5th Avenue South LAW 800 5th Avenue South 614 5th Avenue South 5th Avenue Solutions Truluck’s Seafood Bryant Law Office APPAREL & SHOES 720 5th Avenue South #107 500 5th Avenue South #5221 Business Directory and Map 350 5th Avenue South #200 5th Avenue Footwear Huntington Bank Vergina Cheffy, Passidomo 555 5th Avenue South #101 700 5th Avenue South, 2nd Floor Yabba Island Grill Cole, Scott & Kissane 400 5th Avenue South #200 Back of the Bay Iberia Bank 532 Park Street (at 8th St.) 350 5th Avenue South #200 600 5th Avenue South #100 Jon E. Davis, CPA, PA 720 5th Avenue South #200 Darrin Phillips Bob Baker Shoes 375 5th Avenue South 800 5th Avenue South 711 5th Avenue South #201 Cache 739 5th Avenue South Merrill Lynch Stewart & Krause, Attorneys at Law Downtown Visitor Center and, for a year, on the GIFTS, JEWELRY & MORE 350 5th Avenue South #101 691 5th Avenue South Naples Global Advisors 401 5th Avenue South Altered Elements A. Eric Anderson, PA Chico’s 500 5th Avenue South #524 747 5th Avenue South Del Sol 850 5th Avenue South Ste. A Northern Trust, NA Anthony Verderamo, Custom Goldsmith Robins, Kaplan, Miller & Ciresi 533 5th Avenue South 500 5th Avenue South #502 325 5th Avenue South 487 5th Avenue South Fresh Produce PNC Bank Arabesque 505 5th Avenue South Ste. D 500 5th Avenue South #522 Best of Everything 640 5th Avenue South 485 5th Avenue South Island Trends Prime Business Services 472 5th Avenue South REALTORS, REAL ESTATE MANAGEMENT & DEVELOPMENT 606 5th Avenue South 378 5th Avenue South Lovejoy Antiques 5th Avenue Real Estate 500 5th Avenue South Julie’s of Naples Richard C. Young & Co. 300 5th Avenue South 331 5th Avenue South Richard J. Santerre, CPA 895 5th Avenue South Loving Fine Jewelry Aadvisor Rentals 649 5th Avenue South Kari’s Creations with Ellie’s Shoes 625 5th Avenue South 612 5th Avenue South 550 5th Avenue South Kay’s on the Beach 769 5th Avenue South Scottrade Mermaid’s Bite Amerivest Realty 505 5th Avenue South A&B 409 5th Avenue South 623 5th Avenue South 550 5th Avenue South Marilyn’s Shamrock Bank Naples Coins & Jewelry Beverly Howe, ABR, GRI,TRC 852 5th Avenue South 600 5th Avenue South #210 Peru 2 U Jewelry & Wine 720 5th Avenue South #111 405 5th Avenue South #9 temporary construction wall at Park Street and Fifth Coldwell Banker Previews International Natural Comfort SunTrust Bank 541 5th Avenue South 647 5th Avenue South 900 5th Avenue South #101 Port Royal Jewelers Coldwell Banker-Harris-Peppe Team 837 5th Avenue South Oh My Gauze T D Ameritrade 766 5th Avenue South 775 5th Avenue South Precious Peacock Courtelis Company 500 5th Avenue South #506 Petunias of Naples Wasmer Schroeder & Company 505 5th Avenue South Ste. E 476 5th Avenue South Provident Jewelry Engle & Voelkers Olde Naples 350 5th Avenue South #202 Pucci & Catana Pet Boutique Wells Fargo Bank 760 5th Avenue South 480 6th Street South 780 5th Avenue South #200 Provident Jewelry Germain Properties 699 5th Avenue South Sperry Top Sider 663 5th Avenue South 634 5th Avenue South 837 5th Avenue South Random Acts of Art Grand Bay Development 780 5th Avenue South #200 That’s Pretty! on Fifth BUSINESS SERVICES 765 5th Avenue South 800 5th Avenue South #200 The Avenue is delightful Vintage Charm 779 5th Avenue South 780 on Fifth 649 5th Avenue South Regatta Gulf Coast Commercial Corp. 555 5th Avenue South #102 649 5th Avenue South 651 5th Avenue South 850 5th Avenue South Ste. C Vogue Petite Shoppe Culinary Concepts Royalty & Hollywood Jewelry GulfStream Developments 793 5th Avenue South Schmitt Jeweler John R. Wood Realtors 589 5th Avenue South Weekends Fifth Avenue Executive Suites 757 5th Avenue South 340 5th Avenue South Avenue South. days and exciting nights. 837 5th Avenue South Silver Eagle Native Keating Associates White House/Black Market Fifth Avenue South Business 785 5th Avenue South 300 5th Avenue South #101 American Jewelry, Arts & Crafts Luxury Real Estate Group 560 9th Street South Wind in the Willows Improvement District, Inc. 720 5th Avenue South #103 462 5th Avenue South Six bustling blocks of 720 5th Avenue South #105 Network FOB 649 5th Avenue South The Blue Mussel M-P Realty 602 5th Avenue South 649 5th Avenue South 536 Park Street Pack & Post The Lady from Haiti and Moore Naples Brokers Realty APPAREL-CHILDREN 568 9th Street South The Name Game Old Naples Realty 776 5th Avenue South Giggle Moon PR Video 800 5th Avenue South (at 8th St.) 621 5th Avenue South dining, shopping, theatre Little Luxe Stems-Floral Importer 720 5th Avenue South #203 Olde Naples Real Estate 711 5th Avenue South #500 900 5th Avenue South #204 601 5th Avenue South UPS Store HEALTH & BEAUTY Premier Sotheby’s International Realty 649 5th Avenue South 5th Avenue Nail Spa 720 5th Avenue South Prudential Florida Realty 539 5th Avenue South and arts leading to the ARCHITECTS/DESIGN/CONSTRUCTION Willis of Florida 720 5th Avenue South #201 Cleveland Construction 594 9th Street South 868 5th Avenue South Ayan Dentistry Royal Shell Luxury Real Estate

649 5th Avenue South Follow us on 368 5th Avenue South 600 5th Avenue South #104 Don Stevenson Design, Inc./Lotus,Fifth Avenue Inc. South Community Homecare Tropics Real Estate breezy Gulf beach. CAFES/RESTAURANTS/MARKETS 862 5th Avenue South 300 5th Avenue South #209 520 Park Street Dwight Oakley, Architect 405 5th Avenue239.692.8436 South #5 Alberto’s on Fifth CWC of Naples 800 5th Avenue South #201 483 5th Avenue South 534 Park Street 300 5th Avenue South #101 James Knafo Architect, Inc. Naples, FL 34102 Altin’s Café Cypress Beauty & Co. 649 5th Avenue South 372 5th Avenue South SERVICES 300 5th Avenue South #217 489 5th Avenue South Dermal Care Esthetics & Wellness Center Christian Science Reading Room 537 5th Avenue South JRL Design Studios Aqua 300 5th Avenue South #203 McWard Architects, Inc. Avenue Wine Café 445 5th Avenue South Fingernail Finesse Naples Pathways Coalition 570 Park Street 300 5th Avenue South 720 5th Avenue South #201 482 6th Street South Steven J Brisson, ArchitectBusiness Improvement District Bella Maria Café Hair Esteem Naples Tourist Center 795 5th Avenue South 821 5th Avenue South 824 5th Avenue South 900 5th Avenue South Bellini Italian Ristorante on 5th Mary Kay Training Center Naples Woman’s Club 737 5th Avenue South 340 5th Avenue South #102 720 5th Avenue South #109 Bice Ristorante Nursing Network The Travel Concierge Pick up your free ART / GALLERIES / MUSEUMS / ENTERTAINMENT616 5th Avenue South 494 5th Avenue South 321 5th Avenue South The Directory brochures and signage will be updated in Ashley Adams Fine Art Bistro 821 Oliver’s Barber Shop Visitor Information Center 600 5th Avenue South #106 467 5th Avenue South Roots Beauty Studio 524 Park Street Call of Africa’s Native Visions Galleries Brambles English Tearoom 699 5th Avenue South Galerie Elysees Naples 770 5th Avenue South Café & Bar Lurcat 837 5th Avenue South Skin Spa of Naples Business Directory & 755 8th Avenue South 455 5th Avenue South (at 3rd St.) Gallery O Café Luna Southern Exposure Hair Salon 600 5th Avenue South #102 300 5th Avenue South Spa on Fifth Gallery One Chopswww.FifthAvenueSouth.com City Grill Gulfshore Playhouse at the Norris Center 755 8th Avenue South Citrus Restaurant Map from 5th Avenue 761 5th Avenue South 599 5th Avenue South New River Fine Art Dolce & Salato Italian Bistro & Norris Community Center 460 5th Avenue South Food Boutique 535 5th Avenue South South businesses! 701 5th Avenue South 878 5th Avenue South Shaw Gallery Fifth Avenue Coffee Company 2013 and the BID is seeking funding support to create Sheldon Fine Art Florida Olive Oil Company 699 5th Avenue South 585 Park Street The Naples Players Mangrove Cafe at Sugden Community Theatre McCabes Irish Pub & Grill The von Liebig Art Center/ Naples Art Association 711 5th Avenue South #212 BANK, INVESTMENTS & FINANCIAL SERVICES Alpine Capital Management, LLC and install the first of several free standing directories www.FifthAvenueSouth.com within the district. Photos courtesy of Naples Daily News

“The BID has been extremely helpful this past year assisting me in navigating the city’s permitting processes for my business. Not only is the BID providing a great resource to business and property owners, but the marketing and events are really paying off for Fifth Avenue South!” – Emil Atanassov, The Brick Coffee & Bar

On the Web Events & Promotions

A new website design was launched in May 2012 In conjunction with the launch of the branding and It also provided the BID the opportunity to launch featuring an enhanced business listing, events marketing efforts in January 2012, the BID Board our branding and media program with a bang. The calendar, listing of available properties and spaces, made a strategic decision to increase the number of BID dedicated $70,000 in BID funds to events in resources for visitors, and tools and resources to aid events coordinated during the year to reinforce the 2012. These funds were leveraged by $43,000 in business and property development. Avenue’s position as THE destination in Naples to sponsorship and revenue funds to support the live, work, shop, dine and play. enhanced events schedule. The Site has proven to be a tremendous draw—attracting During the year, the BID coordinated 34 Events, 10,000 to 15,000 including 26 Evenings on 5th, three Street Festivals, visits per month! five themed events—Mardi Gras, Concierge and Travel Host Night, ArtWalk, Tuba Christmas, and Resident Club Card (RCC) Night. In addition, the BID partnered “Having been a shop owner on Fifth Avenue South for over 15 years, I have seen attempts to with the Art Association, Chalk Art, the Stiletto Sprint organize businesses and property owners to be on the same page. It has been a struggle and frustrating at times. I felt when the BID came along they shared the vision of making “Fifth” the and Ferrari Club to host sidewalk sales for BID premiere shopping and destination of Naples. Through all of the hard work that the BID has businesses. The enhanced event schedule for 2012 done and continues to do, we are on the threshold of making that dream a reality. A Very responded to feedback received through BID block exciting time to be a shop owner on Fifth Avenue South!!” – Larry Liss, The Blue Mussel meetings, focus sessions and surveys.

Engaging Locals & Visitors In January 2012, the BID launched the districts first comprehensive business directory brochure featuring a directional map and listing for Fifth Avenue South businesses. 50,000 of the brochures were printed and distributed in 2012 to more than 70 SWFL lodging and travel sites and area Realtors and businesses.

Six signs displaying the directory and map were placed in the two public parking garages on 8th Street, in the Downtown Visitor Center and, for a year, on the temporary construction wall at Park Street and Fifth Avenue South.

The Directory brochures and signage will be updated in 2013 and the BID is seeking funding support to create and install the first of several free standing directories within the district. Photos courtesy of Naples Daily News

owners, the City and the Community Pilot was launched to gauge support and Redevelopment Agency (CRA) in enhancing the interest from the City and community in “The partnership between district. Several key programs were initiated continuing the project for all of Fifth Avenue the BID and the Naples Art Association has created and/or continued in 2012: South. Partnerships - Events exciting new opportunities  Purchase & installation of annual miniature  Launching of quarterly Brokers/Agents for marketing business and Naples’ main street, Fifth Avenue South has long been a gathering spot for tourism in the downtown white lights on 18 palms at the entries and luncheons to leverage efforts to market Fifth community events and programs. area. This synergy promotes center of Fifth Avenue, and installation of 75 Avenue properties and spaces. greater visibility and

seasonal lighted globes on 9 Oak and  Re-activation of the Restaurant Association awareness of Fifth Avenue Throughout the year community organizations coordinate events on 5th and in South and the arts.” – Tabebuia trees November through December. under the BID to provide a vehicle for Cambier Park that attract thousands of locals and visitors. From the annual Aimee Schlehr, Cost to the BID for creation, installation and collaboration and addressing issues. Executive Director Ferrari Club of Naples Car Show, to the Naples Art Association’s Annual Art maintenance over a two-year period totals Naples Art Association Fairs, to parades, to concerts in the Park, the community has found a home on $21,000. Fifth Avenue South.

The Hanging Basket Program completed its The BID is pleased to support all of these events through inclusion in “The Arts and the BID have pilot phase in February 2013. The BID was certainly shown the benefit th granted approval to relocate the baskets advertising, coordination with 5 Avenue South businesses, and with of working together. Those from the 300 Block pilot area to Fifth permitting and organizational support. of us in the Arts are a major Avenue intersections at 3rd, 5th, 6th and 8th attraction while the quality Streets through April 2013. The BID and City Staff will then assess the program for and variety of the street and We are fortunate to partner with several of these community organizations renewal in November. its many attractions are a and events—RCC Nights, Concierge Nights, The Stiletto Sprint and the Chalk draw. As a matter of fact, I think we complement each Art Festival—to offer additional support with event planning and coordination. other.” – Jim Rideoutte, Executive Director The Naples Players Partnerships - Programs

The enhanced lighting program has created a festive atmosphere along Fifth Fifth Avenue South, today, flourishes as the epi-center of Naples cultural, Avenue South and encouraged “The partnership between performing and applied arts. From the Naples Art Association and the von pedestrian travel both east and west on the RCC and the BID has the Avenue. Liebig Center, to The Naples Players and the Sugden Community Theatre, to helped introduce our 10,000 resident members to the The BID will be returning to Council to Gulfshore Playhouse, the Norris Center and Cambier Park, to the many eclectic request extension of the program into exciting changes happening galleries, shops and eateries, Fifth Avenue South is THE destination to live, th 2014 and beyond. on 5 Avenue South! From work, shop, dine and play. RCC Nights, to joint promotions, to volunteer opportunities for our The BID is excited to partner with the arts community to strengthen Fifth members, the BID has proven Avenue’s role as a destination and to grow arts awareness in the community. that 5th Avenue South is THE In 2013, the BID will continue its work with the Naples Art Association toward destination to shop, dine and play in Naples!” – “We are very pleased and thankful for all the improvements the BID has made on Fifth pursuing a public art program for Fifth Avenue South and with Gulfshore Avenue South. The landscaping and lighting really add charm to the street. The quality of Amy Saad, Co-founder entertainment and events, along with the marketing efforts are excellent. Fifth Avenue Playhouse and The Naples Players to incorporate the performing arts into Resident Club Card (RCC) South has a new vitality that can only be attributed to the hard work and efforts of events. the BID. Ultimately, this has translated to an increase in our traffic and an increase in our business!” – Dona Walker, Manager, Regatta

“We have enjoyed a record-breaking spring and I am quite sure that it is in large part due to the Avenue Enrichment incredible energy that the BID has created downtown thanks to fantastic events, a beautiful marketing campaign and a fresh new vibe that attracts people of all ages both for nighttime and In 2011, the BID created the Avenue Enrichment  Launching of the Pilot Hanging Flower Basket daytime activities. We are most grateful for everything the BID does for Downtown!” – Kristen Coury, Founder & Producing Artistic Director, Gulfshore Playhouse Committee to work with businesses, property Program on the 300 Block of 5th Avenue. The owners, the City and the Community Pilot was launched to gauge support and Redevelopment Agency (CRA) in enhancing the interest from the City and community in “The partnership between district. Several key programs were initiated continuing the project for all of Fifth Avenue the BID and the Naples Art Association has created and/or continued in 2012: South. Partnerships - Events exciting new opportunities  Purchase & installation of annual miniature  Launching of quarterly Brokers/Agents for marketing business and Naples’ main street, Fifth Avenue South has long been a gathering spot for tourism in the downtown white lights on 18 palms at the entries and luncheons to leverage efforts to market Fifth community events and programs. area. This synergy promotes center of Fifth Avenue, and installation of 75 Avenue properties and spaces. greater visibility and seasonal lighted globes on 9 Oak and  Re-activation of the Restaurant Association awareness of Fifth Avenue Throughout the year community organizations coordinate events on 5th and in South and the arts.” – Tabebuia trees November through December. under the BID to provide a vehicle for Cambier Park that attract thousands of locals and visitors. From the annual Aimee Schlehr, Cost to the BID for creation, installation and collaboration and addressing issues. Executive Director Ferrari Club of Naples Car Show, to the Naples Art Association’s Annual Art maintenance over a two-year period totals Naples Art Association Fairs, to parades, to concerts in the Park, the community has found a home on $21,000. Fifth Avenue South.

Board, Committees, Volunteers

2012 Boar d of Directors The efforts of the BID would not be possible without the many dedicated volunteers who have given of their time and talents. From our Board of Directors, to committee members, to community and business Lou Vlasho, President volunteers, the passion and commitment to enhancing, growing and Special Thanks to our 2012 sustaining a healthy, vibrant district is greatly appreciated! Monetary and In-Kind Stefania Martin, Vice President & Marketing Committee Chair Sponsors! Please read below for a list of our 2012 program committee members.

Rainer Filthaut, Secretary-Treasurer Bob FM 102.9 Rod Castan, Avenue Enrichment 2012 Avenue Enrichment 2012 Events Committee Gator Country 101.9 FM Committee Chair Committee Mix 104.7 FM Gloria Kovacs, Chair; The Name Game Phil McCabe, Avenue Enrichment 98.9 WGUF FM Rod Castan, Chair; Committee Kelly Capolino, Keating Courtelis Company American Farms

Beth Ressler, Events Committee Ken Dorian, Uncle Louie G’s Arthrex James Knafo, Vice Chair;

JKnafo Architect Coastal Beverage Skip Quillen, Finance Committee & Dan Demczak, Café Lurcat

Marketing Committee MaryLou Chronister, Gallery Courtelis Company Niki Felts, Naples Global Advisors One Crawford Landscaping

Bill Harding, Prudential Linda Drogue, M-P Realty Culinary Concepts

DeVoe Automotive Jeannie Hautman, Finials Foray 2013 Boar d of Directors Phil McCabe, Inn on Fifth*

Fidelity Investment Katelyn Kessler, Peach Tree Designs Roger Reinke, City of Naples Gulfshore Life Jim Smith, President

Kevin May, Prudential Inn on 5th Stefania Martin, Vice President & John Ribes, JRL Design Innovative Accounting Services Marketing Committee Chair Chelsea Mooney, Pucci and Catana 2012 Marketing JJ Taylor Companies, Inc. Lou Vlasho, Secretary-Treasurer & Committee Huguette Nelson, Prudential Finance Committee Chair James Knafo, Architect

Stefania Martin, Chair Evita Reyes, Inn on Fifth Remax Affinity Rod Castan, Avenue Enrichment

Committee Co-Chair Life in Naples Cathy Christopher, Inn on 5th* Jessica Romano, Truluck’s

Naples Daily News Tom Graney, Finance Committee Kristen Coury, Gulfshore Gligor Tuperov, Vergina Naples Harley Davidson Playhouse Phil McCabe, Avenue Enrichment Sal Tenaglia, Regina’s Naples Illustrated Committee* Gloria Kovacs, The Name Game Party Plus

Chip Olson, Avenue Enrichment Denyse Mesnik, Property Owner; Party Time Rentals Committee* 2012 Block Captains Beasley Broadcasting Pucci and Catana Pet Boutique

Skip Quillen, Finance Committee & Kelly Capolino, Keating (800 Block) Lisa Swirda, Naples Chamber of Regina’s Ice Cream Marketing Committee Commerce/Visitor Center* Jackie MacDonell, Blue Mussel Reinco, Inc.

*Denotes partial year service (700 Block) Dylan Sanders, Fidelity Republic National

Investments* Chelsea Mooney, Pucci and Catana (600 ReQuest Block) Skip Quillen, Culinary Concepts Resident Club Card (RCC) Huguette Nelson, Prudential, (600 Block) Shamrock Bank Staff Rani Richardson, Random Acts of Art Southern Wine & Spirits Lise Sundrla, Executive Director *Denotes partial year of service. (500 Block)* Sunshine Ace Hardware

Elle Young, Program Assistant Angelina Turra, Old Naples Realty (400 Block)

Bob Pine, Lovejoy Antiques (300 Block)*

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22020101212 B2 Bo Boaoara rd rd od of ofD fD iDriericertecoctortosr sr s TheTheThe efforts efforts efforts of of of the the the BID BIDBID would would would not not not be be be possible possible possible without without without the the the many many many dedicateddedicateddedicated volunteers volunteers volunteers who who who have have have given given given of of theirof their their time time time and and and talents. talents. talents. From From From our our our BoardBoardBoard of of Directors,of Directors, Directors, to to committeeto committee committee members, members, members, to to communityto community community and and and business business business LouLouLou Vlasho Vlasho Vlasho, President, President, President volunteers,volunteers,volunteers, the the the passion passion passion and and and commitment commitment commitment to to to enhancing, enhancing, enhancing, growing growing growing and and and SpSeSppceiecaciaila lT lTh Thahananknks kst sot o too ou ouru r2 r20 20101212 2 sustainisustainisustainingng nga ahealthy, ahealthy, healthy, vibrant vibrant vibrant district district district is is greatly is greatly greatly appreciated! appreciated! appreciated! MMoMononenteaetatrayr yray an andnd Id nI In-nK-K-inKinidnd d StefaniaStefaniaStefania Martin Martin Martin, Vice, Vice, Vice P residentP residentPresident & & & MarketingMarketingMarketing Committee Committee Committee Chair Chair Chair SpSoSppononsnosorsosr!sr !s ! PleasePleasePlease read read read below below below for for for a alist alist list of of ourof our our 2012 2012 2012 program program program committee committee committee members. members. members.

RainerRainerRainer Filthaut Filthaut Filthaut, Secretary, Secretary, Secretary-Treasurer-Treasurer-Treasurer BobBobBob FM FM FM 102.9 102.9 102.9 RodRodRod Castan Castan Castan, Avenue, Avenue, Avenue Enrichment Enrichment Enrichment 201220122012 Avenue Avenue Avenue Enrichment Enrichment Enrichment 201222012012 Events Events Events Committee Committee Committee GatorGatorGator Country Country Country 1 01.91 101.901.9 FM FM FM CommitteeCommitteeCommittee Chair Chair Chair CommitteeCommitteeCommittee MMixMix 104.7ix 104.7 104.7 FM FM FM GloriaGloriaGloria Kovacs Kovacs Kovacs, Chair, Chair, Chair; The; The; The Name Name Name Game Game Game PhilPhilPhil McCabe McCabe McCabe, Avenue, Avenue, Avenue Enrichment Enrichment Enrichment 98.998.998.9 WGUF WGUF WGUF FM FM FM RodRodRod Castan Castan Castan, Chair, Chair, Chair; ; ; CommitteeCommitteeCommittee KellyKellyKelly Capolino Capolino Capolino, Keating, Keating, Keating CourtelisCourtelisCourtelis Company Company Company AmericanAmericanAmerican Farms Farms Farms

BethBethBeth Ressler Ressler Ressler, Events, Events, Events Committee Committee Committee KenKenKen Dorian Dorian Dorian, Uncle, Uncle, Uncle Louie Louie Louie G’s G’s G’s ArthrexArthrexArthrex JamesJamesJames Knafo Knafo Knafo, Vice, Vice, Vice Chair Chair Chair; ; ;

JKnafoJKnafoJKnafo Architect Architect Architect CoastalCoastalCoastal Beverage Beverage Beverage SkipSkipSkip Quillen Quillen Quillen, Finance, Finance, Finance Committee Committee Committee & & & DanDanDan Demczak Demczak Demczak, Café, Café, Café Lurcat Lurcat Lurcat

MarketingMarketingMarketing Committee Committee Committee MaryLouMaryLouMaryLou Chronister Chronister Chronister, Gallery, Gallery, Gallery CourtelisCourtelisCourtelis Company Company Company NikiNikiNiki Felts Felts Felts, Naples, Naples, Naples Global Global Global Advisors Advisors Advisors OneOneOne CrawfordCrawfordCrawford Landscaping Landscaping Landscaping

BillBillBill Harding Harding Harding, Prudentia, Prudentia, Prudential l l LindaLindaLinda Drogue Drogue Drogue, M, -M,P M- PRealty- PRealty Realty CulinaryCulinaryCulinary Concepts Concepts Concepts

DeVoeDeVoeDeVoe Automotive Automotive Automotive JeannieJeannieJeannie Hautman Hautman Hautman, Finials, Finials, Finials Foray Foray Foray 22020101313 B3 Bo Boaoara rd rd od of ofD fD iDriericertecoctortosr sr s PhilPhilPhil McCabe McCabe McCabe, Inn, Inn, Innon on Fifthon Fifth Fifth* * *

FidelityFidelityFidelity Investment Investment Investment KatelynKatelynKatelyn Kessler Kessler Kessler, Peach, Peach, Peach Tree Tree Tree Designs Designs Designs RogerRogerRoger Reinke Reinke Reinke, City, City, City of of Naples of Naples Naples GulfshoreGulfshoreGulfshore Life Life Life JimJimJim Smith Smith Smith, President, President, President

KevinKevinKevin May May May, Prudential, Prudential, Prudential InnInnInn on on on5th 5th 5th StefaniaStefaniaStefania Martin Martin Martin, Vice, Vice, Vice President President President & & & JohnJohnJohn Ribes Ribes Ribes, JRL, JRL, JRLDesign Design Design InnovativeInnovativeInnovative Accounting Accounting Accounting Services Services Services MarketingMarketingMarketing Committee Committee Committee Chair Chair Chair ChelseaChelseaChelsea Mooney Mooney Mooney, Pucci, Pucci, Pucci and and and Catana Catana Catana 201220122012 Marketing Marketing Marketing JJJJ TaylorJJ Taylor Taylor Companies, Companies, Companies, Inc. Inc. Inc. LouLouLou Vlasho Vlasho Vlasho, Secretary, Secretary, Secretary-Treasurer-Treasurer-Treasurer & & & CommitteeCommitteeCommittee HuguetteHuguetteHuguette Nelson Nelson Nelson, Prudential, Prudential, Prudential FinanceFinanceFinance Committee Committee Committee Chair Chair Chair JamesJamesJames Knafo, Knafo, Knafo, A Architect Architectrchitect

StefaniaStefaniaStefania Martin Martin Martin, Chair, Chair, Chair EvitaEvitaEvita Reyes, Reyes, Reyes, Inn Inn Innon on Fifthon Fifth Fifth RemaxRemaxRemax Affinity Affinity Affinity RodRodRod Castan Castan Castan, Avenue, Avenue, Avenue Enrichment Enrichment Enrichment

CommitteeCommitteeCommittee Co Co- ChairCo-Chair-Chair LifeLifeLife in in Naplesin Naples Naples CathyCathyCathy Christopher Christopher Christopher, Inn, Inn, Innon on 5on th5* th5 *th * JessicaJessicaJessica Romano Romano Romano, Truluck’s, Truluck’s, Truluck’s

NaplesNaplesNaples Daily Daily Daily News News News TomTomTom Graney, Graney, Graney, Finance Finance Finance Committee Committee Committee KristenKristenKristen Coury Coury Coury, Gulfshore, Gulfshore, Gulfshore GligorGligorGligor Tuperov Tuperov Tuperov, Vergina, Vergina, Vergina NaplesNaplesNaples Harley Harley Harley Davidson Davidson Davidson PlayhousePlayhousePlayhouse PhilPhilPhil McC McC McCabeabeabe, Avenue, Avenue, Avenue Enrichment Enrichment Enrichment SalSal SalTenaglia Tenaglia Tenaglia, Regin, Regin, Regina’sa’s a’s NaplesNaplesNaples Illustrated Illustrated Illustrated Committee*Committee*Committee* GloriaGloriaGloria Kovacs, Kovacs, Kovacs, The The The Name Name Name Game Game Game PartyPartyParty Plus Plus Plus

ChipChipChip Olson, Olson, Olson, Avenue Avenue Avenue Enrichment Enrichment Enrichment DenyseDenyseDenyse Mesnik Mesnik Mesnik, Property, Property, Property Owner Owner Owner; ; ; PartyPartyParty Time Time Time Rentals Rentals Rentals CommitteeCommitteeCommittee* * * 201220122012 Block Block Block Captains Captains Captains BeasleyBeasleyBeasley Broadcasting Broadcasting Broadcasting PucciPucciPucci and and and Catana Catana Catana Pet Pet Pet Boutique Boutique Boutique

SkipSkipSkip Quillen Quillen Quillen, Finance, Finance, Finance Committee Committee Committee & & & KellyKellyKelly Capolino Capolino Capolino, Keating, Keating, Keating (800 (800 (800 Block) Block) Block) LisaLisaLisa Swirda Swirda Swirda, Naples, Naples, Naples Chamber Chamber Chamber of of of Regina’sRegina’sRegina’s Ice Ice Ice Cream Cream Cream MarketingMarketingMarketing Committee Committee Committee Commerce/VisitorCommerce/VisitorCommerce/Visitor Center Center Center* * * JackieJackieJackie M Ma cDoMacDoacDonellnelln, ellBlue, Blue, Blue Mussel Mussel Mussel Reinco,Reinco,Reinco, Inc. Inc. Inc.

*Denotes*Denotes*Denotes partial partial partial year year year service service service (700(700(700 Block) Block) Block) DylanDylanDylan Sanders Sanders Sanders, Fidelity, Fidelity, Fidelity RepublicRepublicRepublic National National National

Investments*Investments*Investments* ChelseaChelseaChelsea Mooney Mooney Mooney, Pucci, Pucci, Pucci and and and Catana Catana Catana (600 (600 (600 ReQuestReQuestReQuest BlockBlockBlock) ) ) SkipSkipSkip Quillen Quillen Quillen, Culinary, Culinary, Culinary Concepts Concepts Concepts ResidentResidentResident Club Club Club Card Card Card (RCC) (RCC) (RCC) HuguetteHuguetteHuguette Nelson Nelson Nelson, Prudential,, Prudential,, Prudential, (600 (600 (600 Block) Block) Block) ShamrockShamrockShamrock Bank Bank Bank StSaStatffaf ff f RaniRaniRani Richardson Richardson Richardson, Random, Random, Random Acts Acts Acts of of Art of Art Art SouthernSouthernSouthern Wine Wine Wine & & Spirits& Spirits Spirits LiseLiseLise Sundrla Sundrla Sundrla, Executive, Executive, Executive Director Director Director *Denotes*Denotes*Denotes partial partial partial year year year of of service.of service. service. (500(500(500 Block)* Block)* Block)* SunshineSunshineSunshine Ace Ace Ace Hardware Hardware Hardware

ElleElleElle Young Young Young, Program, Program, Program Assistant Assistant Assistant AngelinaAngelinaAngelina Turra Turra Turra, Old, Old, Old Naples Naples Naples Realty Realty Realty (400(400(400 Block) Block) Block)

BobBobBob Pine Pine Pine, Lovejoy, Lovejoy, Lovejoy Antiques Antiques Antiques (300 (300 (300 Block)* Block)* Block)*