INTERNATIONAL WHEAT CONFERENCE AND BORLAUG GLOBAL WHEAT INITIATIVE

MEDIA REPORT With coverage as at 5.10

SPEAKER INVOLVEMENT: Speakers for the events were approached to encourage their involvement in the media effort, and Twitter hashtags developed and promoted.

MEDIA MATERIALS: The following media materials were developed with organisers and speakers and posted to the website: Media Alert: General Alerts: World Top Wheat Specialists to Meet in 10.9, 17.9 TV Alert: 20.9 Opinion Piece: Sanjaya Rajaram: Why GM wheat may be the key to stave off world hunger Media Releases: Sanjaya Rajaram: Wheat in 2030 for Global Food Security Phil Pardey: Almost All Global Wheat Crops Susceptible to Rust Phil Pardey: Growing Global Vulnerability to Stripe Rust Hans Braun: Public Good Wheat Research Gives $3.8b a year Hans Braun: Scourge of Global Wheat Production Matthew Reynolds: Scientists Reshape Wheat for Yield and Climate Change John Williams: High Gluten Residues in Food Martin Kropff: CIMMYT DG Martin Kropff closes 9th International Wheat Conference

MEDIA APPROACHES: As part of a national targeted media outreach, the following media were approached by email and phone:

Print: The Australian: rural, agribusiness and health reporters The Australian Financial Review: agribusiness reporter Fairfax Regional Press (rural weeklies): NSW editor Weekly Times: national grains reporter Devex: reporter and opinion editor Cosmos Science Magazine: editor (attended) and deputy editor Times: opinion editor APN – national reporter and group editor AAP – Sydney bureau Daily Telegraph – chief of staff Sydney Morning Herald/Age: science and health reporters Courier Mail: chief of staff Countryman WA: reporter

Radio: ABC Sydney News ABC Radio Sydney: morning and drive programs Breakfast ABC Rural Radio National Country Breakfast Australian Rural Communication Network Macquarie National Rural News National Community Radio “The Wire” ABC Current Affairs ABC Canberra ABC News Radio ABC Regional Radio

TV: ABC TV 7.30 ABC News 24 Weekends ABC News 24 Breakfast ABC News 24 The World ABC National Environment Reporter ABC National Health Reporter ABC Landline All TV News bureaux ‐ Sydney

MEDIA INTERVIEWS ORGANISED/COVERAGE: More than 50 interviews were arranged and are listed below under the media involved, with links to coverage where available:

National ABC Radio News: Braun, Monday: 7am Sample http://blogs.abc.net.au/nsw/2015/09/0730‐abc‐new‐england‐north‐ west‐news‐21092015.html (at 4min)

National ABC TV 7.30: Braun, recorded Wednesday 2pm (journalist queried on use of interview)

National ABC Rural News: Raj http://www.abc.net.au/news/2015‐09‐18/national‐rural‐news/6786726 Mahmoud http://www.abc.net.au/news/2015‐09‐21/syrian‐seed‐bank‐saved/6792590

National Radio Current Affairs “PM” Program (throughout and the region): Raj http://www.abc.net.au/pm/content/2015/s4315659.htm

Radio National Breakfast (broadcast nationally and through the Australasian/Pacific region): Braun http://www.abc.net.au/radionational/programs/breakfast/surge‐of‐gluten‐free‐diets‐in‐ the‐west‐threatens/6793906

National Community Radio “The Wire” (broadcast nationally) Raj http://www.2ser.com/component/k2/item/18134‐the‐wire‐21‐september‐2015

Devex: (media platform for the global development community) https://www.devex.com/news/in-sydney-a-call-for-paradigm-shift-on-agriculture-86967 Including interviews with: Pardey Raj Reynolds Mahmoud Braun Raj Opinion Piece https://www.devex.com/news/why‐hybrid‐wheat‐may‐be‐the‐key‐to‐stave‐off‐ world‐hunger‐86953

For ABC Country Hour (two full live one hour programs from the event plus additional stories, also distributed nationally to other State Country Hour programs and for national rural news)

Friday http://www.abc.net.au/news/2015‐09‐18/nsw‐country‐hour‐friday‐18‐september‐ 2015/6787652

Monday http://www.abc.net.au/news/2015‐09‐21/nsw‐country‐hour‐monday‐21‐september‐ 2015/6792004

Interviews were with: Fischer http://mobile.abc.net.au/news/2015‐09‐25/aid‐money‐spent‐on‐wheat‐breeding‐brings‐ dividends‐for‐farmers/6805284 Velu http://www.abc.net.au/news/2015‐09‐22/nsw‐ancient‐and‐wild‐grasses‐could‐hold‐the‐key‐ to‐drought‐tole/6795580 Vox pops on IWC and Gluten http://www.abc.net.au/news/2015‐09‐18/wheat‐researchers‐vox‐ pop/6787202 Raj http://www.abc.net.au/news/2015‐09‐18/wheat‐research‐needs‐gm‐to‐feed‐the‐ world/6786944 Hickey http://www.abc.net.au/news/2015‐09‐18/lee‐hickey‐on‐speed‐breeding/6787746 Pardey http://www.abc.net.au/news/2015‐09‐21/stripe‐rust‐costing‐one‐billion‐dollars‐in‐lost‐ grain‐production/6792106 Williams http://www.abc.net.au/news/2015‐09‐21/gluten‐intolerance‐a‐growing‐issue‐for‐grain‐ producers‐to‐consi/6792654 Mahmoud http://www.abc.net.au/news/2015‐09‐21/syrian‐seed‐bank‐saved/6792590 Borlaug (in live broadcast link) Reynolds (in live broadcast link) Trethowan (in live broadcast link) Braun (in live broadcast link)

Rural Press: (stories distributed nationally)

The Land: Braun http://www.theland.com.au/news/agriculture/cropping/general‐news/syrian‐seed‐ genebank‐flees‐conflict/2744153.aspx Braun/DePauw http://www.theland.com.au/news/agriculture/cropping/grains/canadas‐lessons‐ in‐grain‐gains/2744070.aspx Pardey http://www.theland.com.au/news/agriculture/cropping/grains/wheat‐research‐needs‐ boost/2744068.aspx Pardey http://www.theland.com.au/news/agriculture/cropping/grains/rd‐spend‐ declines/2744069.aspx

Queensland Country Life: Pardey http://www.queenslandcountrylife.com.au/story/3376291/wheat‐research‐needs‐ boost/?cs=4714 Pardey http://www.queenslandcountrylife.com.au/story/3384326/rd‐spend‐declines/?cs=4714 Braun/DePauw http://www.queenslandcountrylife.com.au/story/3388658/canadas‐lessons‐in‐ grain‐gains/?cs=4714

Stock Journal: Pardey http://www.stockjournal.com.au/news/agriculture/cropping/grains/rd‐spend‐ declines/2744069.aspx Pardey http://www.stockjournal.com.au/news/agriculture/cropping/grains/wheat‐research‐ needs‐boost/2744068.aspx Braun/DePauw http://www.stockjournal.com.au/news/agriculture/cropping/grains/canadas‐ lessons‐in‐grain‐gains/2744070.aspx

Stock and Land: Pardey http://www.stockandland.com.au/news/agriculture/cropping/grains/rd‐spend‐ declines/2744069.aspx Pardey http://www.stockandland.com.au/news/agriculture/cropping/grains/wheat‐research‐ needs‐boost/2744068.aspx Braun/DePauw http://www.stockandland.com.au/news/agriculture/cropping/grains/canadas‐ lessons‐in‐grain‐gains/2744070.aspx

Farm Weekly: Pardey http://www.farmweekly.com.au/news/agriculture/cropping/grains/rd‐spend‐ declines/2744069.aspx Pardey http://www.farmweekly.com.au/news/agriculture/cropping/grains/wheat‐research‐needs‐ boost/2744068.aspx Braun/DePauw http://www.farmweekly.com.au/news/agriculture/cropping/grains/canadas‐ lessons‐in‐grain‐gains/2744070.aspx

North Register: Pardey http://www.northqueenslandregister.com.au/story/3384326/rd‐spend‐declines/?cs=4750 Pardey http://www.northqueenslandregister.com.au/story/3376291/wheat‐research‐needs‐ boost/?cs=4750 Braun/DePauw http://www.northqueenslandregister.com.au/story/3388658/canadas‐lessons‐in‐ grain‐gains/?cs=4750

Additional interviews with the following and still to go to print: Williams (journalist has advised story to come in the next week) Haydn

Macquarie National Rural News: (Australia's largest commercial radio news network) http://www.2gb.com/shows/rural‐news Hans http://www.2gb.com/article/rural‐news‐210915 Hans http://www.2gb.com/article/rural‐news‐220915 (at 3mins) Pardey http://www.2gb.com/article/rural‐news‐230915 (at 4mins) Williams Park

Countryman WA (journalist queried on article) Reynolds Raj Braun Pardey

Australian Rural Communication Network (broadcast to 150 stations): www.arcn.com.au Williams Pardey

Weekly Times (biggest circulating rural newspaper) Raj (interview arranged and journalist queried on article)

AAP Judi Adams (interview arranged and journalist queried on article)

ABC Radio Canberra “Afternoons” Raj 2pm 22.9

Narrabri Courier Raj http://www.thecourier.net.au/news/thanks‐narrabri‐says‐famed‐scientist/ Sharp, Threthowan and international visitors http://www.thecourier.net.au/news/world‐wheat‐ leaders‐in‐narrabri/

Cosmos (Australia’s science magazine with global reach): (Journalists queried on use of material) Kropff LeGous Molero Pardey Mahmoud Braun Huttner Raj

Other Coverage: Genetic Literacy Project http://www.geneticliteracyproject.org/2015/09/21/world‐food‐prize‐ winner‐says‐gmo‐wheat‐key‐to‐feeding‐world/ Eureka Alert http://www.eurekalert.org/pub_releases/2015‐09/uom‐loa091515.php Discover UMN http://discover.umn.edu/news/food‐agriculture/lack‐attention‐has‐made‐stripe‐ rust‐major‐threat‐worlds‐wheat‐u‐m‐led‐report Crop Protection News http://cropprotectionnews.com/stories/510638697‐cgiar‐wheat‐value‐ approximately‐3‐billion‐each‐year Crop Protection News http://cropprotectionnews.com/stories/510640707‐martin‐kropff‐closes‐ international‐wheat‐conference‐with‐warning MN Daily http://www.mndaily.com/news/campus/2015/09/17/wheat‐may‐face‐new‐disease Ag Professional http://www.agprofessional.com/news/impacts‐international‐wheat‐ improvement‐research‐1994‐2014 Ag Professional http://www.agprofessional.com/news/lack‐attention‐has‐made‐stripe‐rust‐major‐ threat‐world%E2%80%99s‐wheat Chicago Council on Global Affairs, Global Food for Thought Sept. 19‐25 http://ccga.informz.net/informzdataservice/onlineversion/ind/bWFpbGluZ2luc3RhbmNlaWQ9NT A1ODY0OCZzdWJzY3JpYmVyaWQ9MTA2MzgwMDc0NQ== Cover of Agriculture Wire http://agriculturewire.com/ag‐production‐losses‐stripe‐rust‐and‐wheat‐ production/ CIMMYT Website http://www.cimmyt.org/en/what‐we‐do/wheat‐research/item/tackling‐ wheat‐rust‐diseases‐requires‐108‐million‐a‐year‐study‐shows

Reuters http://www.trust.org/item/20150930153515‐02s3u/

SOCIAL MEDIA: The Crawford Fund tweeted throughout the events with significant traffic using #BGRI2015 and #IWC9