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Council Meeting COUNCIL MEETING Wednesday, 18th June 2008 2.00 p.m. Morecambe Town Hall Mark Cullinan Chief Executive Town Hall LANCASTER Sir/Madam, You are hereby summoned to attend a meeting of the Lancaster City Council to be held in the Town Hall, Morecambe on Wednesday, 18th June 2008 commencing at 2.00 p.m. for the following purposes: 1. APOLOGIES FOR ABSENCE 2. MINUTES To receive as a correct record the Minutes of the Meetings of the City Council held on 16th and 19th May, 2008 (previously published). 3. DECLARATIONS OF INTEREST 4. ITEMS OF URGENT BUSINESS 5. ANNOUNCEMENTS To receive any announcements which may be submitted by the Mayor or Chief Executive. 6. QUESTIONS FROM THE PUBLIC UNDER COUNCIL PROCEDURE RULE 11 To receive questions in accordance with the provisions of Council Procedure Rules 11.1 and 11.3 which require members of the public to give at least 3 days’ notice in writing of questions to a Member of Cabinet or Committee Chairman. 7. EXECUTIVE ANNUAL REPORT (Pages 1 - 23) To receive the business progress reports of those Cabinet Members unable to attend the meeting on 16th April 2008 in accordance with Minute No.141 (2007/08). The individual reports included in the agenda will be presented by the relevant Cabinet Member at the meeting as follows: (a) Councillor June Ashworth (b) Councillor Tony Johnson (c) Councillor Maia Whitelegg 8. QUESTIONS UNDER COUNCIL PROCEDURE RULE 12.2 To receive questions in accordance with the provisions of Council Procedure Rules 12.2 and 12.4 which require a Member to give at least 3 working days notice, in writing, of the question to the Chief Executive. 9. LEADER'S REPORT (Pages 24 - 28) To receive the Cabinet Leader’s report on proceedings since the last meeting of Council. 10. ELECTION OF CABINET MEMBER To receive the nomination of the Conservative Group and elect a new Cabinet Member in accordance with Article 7 of the Constitution, following the resignation of Councillor Tony Johnson from the Cabinet with effect from 17th June 2008. 11. MORECAMBE TOWN COUNCIL PETITION (Pages 29 - 34) To consider the report of the Chief Executive. 12. MINUTES OF CABINET (Pages 35 - 55) To receive the Minutes of the meetings of Cabinet held on 22nd April, 1st May and 3rd June 2008. …………………………………………………. Chief Executive Town Hall, Dalton Square, LANCASTER, LA1 1PJ Published on Monday 9th June 2008 Page 1 Agenda Item 7 EXECUTIVE MEMBER ANNUAL REPORT COUNCILLOR JUNE ASHWORTH, CABINET MEMBER WITH RESPONSIBILITY FOR CITY COUNCIL (DIRECT) SERVICES, ECONOMIC ENVIRONMENT AND LICENSING ANNUAL REPORT 2007/08 EXECUTIVE MEMBERSHIP: • Cabinet • Climate Change Cabinet Liaison Group • Morecambe Retail, Commercial and Tourism Cabinet Liaison Group • Recycling Cabinet Liaison Group EXECUTIVE APPOINTMENTS TO OUTSIDE BODIES etc: • British Resorts Association • LGA Tourism Forum • LSP Sustainability Partnership OVERVIEW OF PORTFOLIO RESPONSIBILITIES: Joint Portfolio for City Contract (Direct) Services with Special Interest in Enforcement Joint Economic Environment Portfolio with Special Interest in Employment Opportunities and Tourism in Morecambe Licensing (including enforcement) CORPORATE PLAN PRIORITY OUTCOMES Cleaner streets and public open spaces. Reduce waste in the district by recycling and re-use. PROGRESS DURING 2007/08 This report covers the 3 main areas of activity within my Cabinet responsibilities, namely, Employment and Tourism in Morecambe, Licensing, and Enforcement. Each of these has a separate section which outlines achievements in the year and also gives a flavour of what you can expect in the near future. Wherever possible, I have tried to avoid any overlap with my Cabinet colleagues but fear on occasions this might have happened. Page 2 Tourism/Economic Development Promotion & Marketing The last year did not see any growth in local tourism, probably due to poor summer weather, low cost flights to overseas destinations, and no new attractions opening locally. In order to improve the marketing of the resort, in addition to the usual holiday brochure, a concerted campaign to increase electronic marketing and use of the internet was undertaken. A new Website, www.citycoastcountryside.co.uk was launched in 2007 and this has averaged 12,000 unique visits per month during the year. This website was “Highly Commended” at the Lancashire and Blackpool Tourist Board’s Excellence in Tourism awards and the tourism team was again nominated in the LETS awards in the Tourism Team of the Year category. A student placement, funded by the LRTI, has been very beneficial for the team and he assisted with the website and with research. In addition, a CD entitled “Morecambe – Changing Times” has just been launched which is a fantastic advert for the resort and sets out how it has changed over recent years to become a key visitor destination and excellent place to live. The tourism team continues to provide an effective promotion and marketing function. They have attended two travel trade shows and been involved in national and regional tourism meetings through membership of the Lancashire and Blackpool Tourist Board, the British Resorts and Destinations Association, Destination Performance UK and have been involved in Tourism Together (the new national public sector tourism umbrella body). The team has also been involved in discussions about a Regional Park for Morecambe Bay, has had input to the Lancashire and Cumbria Rail Utilisation Strategy and has been involved with the Vision Board’s working groups, particularly the heritage marketing group and the transport group. The direct mail marketing campaigns have been successful, with over 10,000 responses over the first 12 months, and business support has been given to local hotels including the Midland Hotel. Marketing conversion research is being undertaken to look at the proportion of enquiries that are turned into bookings. Performance and Achievements Destination Benchmarking research, undertaken every 2 years, was received in 2007 and trends have been identified. Trends were also reported from the annual STEAM (value and volume of tourism) research and this showed that the value of tourism to the district in 2006 was £224.75 million (-1%), the volume was 4.62 million visitors (-3%) and supported over 4,000 local jobs. Figures for 2007 are expected by late spring in 2008. The redesigned Morecambe Visitor Information Centre was officially reopened by the Mayor in January, 2007 and handled some 69,000 visitors and a total of 99,000 enquiries throughout the year. New, more accurate people counters have been installed. In total, the two TICs handled 210,000 enquiries in 2007 and had a gross income of £293,000 (+16% over 2006). The experience of refurbishing the Morecambe VIC has proved to be very valuable for the tendering process for the new Lancaster VIC which is due to open at the beginning of 2009. A contribution of 50% of the costs of the new Lancaster VIC has been secured from the LBTB and NWDA. Page 3 Recent investments in Morecambe have seen improvements that are starting to bear the fruits of increased visitors into Morecambe and the District, in particular: - • Coastal Defences The completion of Phases 6 and 7 of the coastal defence works and the restructured Sandylands Promenade provide an extension to the landscaped promenade walkways. • Festivals & Events The high quality and varied range of events promoted and supported by the council through the Festivals Innovation Fund continues to provide entertainment for visitors and residents alike. (Heritage Gala Weekend, Kite Festival and Tutti Frutti to name a few) • West End Gardens This new development, managed by the council and financed from European funds, includes a performance plaza, a viewing platform, 3 separate play areas, interactive water fountains, public art works, picnic areas, and landscaped areas. These are soon to be enhanced by the provision of a quality café and new public toilets in 2008. And … as a first for the district, an outdoor Ice Rink facility available to the public free of charge over Xmas ! • Employment Developments The area around Morrisons in particular, continues to develop providing welcome job opportunities. Recently we have seen Next and Sainsbury’s Homebase open. Shortly there will be a new JJB presence on the site. These, coupled with the Midland Hotel opening in the summer, and the redevelopment of Yorkshire Street, will revitalise the seafront and promenade retail areas. The Future The message that Morecambe is changing and leading the transformation of coastal resorts is clearly getting around. To maintain this momentum further, there are plans and £7m funding in place through the Lancaster and Morecambe Vision Board regeneration strategy to create a new Central Park for Morecambe’s West End, redevelopment of the Retail Core, and the renovation of the old Co-op building. In addition the Council has been awarded and allocated funds for the further development of Regent Park, more work on the Morecambe Shop Front improvements and other play area improvements. Other plans to renovate and reopen the Winter Gardens, the second phase of the Morecambe Townscape Heritage programme – “A view for Eric”, and the Central Promenade Redevelopment site adjacent to the Midland, all offer further encouragement that Morecambe is becoming a revitalised coastal resort with good job prospects and new visitor destinations. Page 4 Licensing Gambling Act 2005 The Gambling Act 2005 came into force on 1st September 2007. Under this legislation the Council is now responsible for the licensing of various types of gambling premises including betting shops, adult gaming centres, family entertainment centres, bingo establishments along with betting held at tracks. The Act has introduced a number of complex regulations that have caused difficulties for officers in their interpretation. For example, there are new rules regarding the sub- division of gambling premises where defined non-gambling areas must be shown. As this piece of legislation is relatively new, there is little to report at this stage.
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