OCNA Says Farewell to Bill Laidlaw to OCNA Members: Sponsorship Funds

newsONTARIO COMMUNITY NEWSPAPERS ASSOCIATION’S clipsAUGUST 2006 http://members.ocna.org VOL. 20, NO. 7 OCNA says farewell to Bill Laidlaw To OCNA Members: sponsorship funds. Board will now If you have any questions, The Board of Directors of After other begin the feel free to contact any member the Ontario Community regional associa- process to assess of the Board of Directors. Newspapers Association wish- tions withdrew member needs, Their contact information es to announce the departure of from the national both short- and can be found at http:// Executive Director Bill sales initiative, long-term, and members.ocna.org/AFS/Board Laidlaw, effective immediately. therefore leaving search for suit- _of_Directors_Staff/Board Bill was hired last August to national sales as able candidates Directory2006.pdf mainly manage the transition of an OCNA fixture, to continue to Ad*Reach to a national sales the Board has lead the associa- Sincerely, organization, with some atten- opted to re-focus tion. Mike Williscraft tion to lobbying government, its attention on the We wish Bill OCNA President adding Human Resource continued growth the best in the Services to the list of associa- of Ad*Reach business for our future and thank him for his tion programs, and to increase member newspapers. The efforts with OCNA. Cancer claims veteran community journalist By The Orangeville Citizen way with people and he knew how to sell Chapel, Orangeville on Saturday, July 8. ommunity journalism has lost advertising.” As expressions of sympathy, donations one of its giants, with the pass- At one point, Magna International’s to the Salvation Army were requested. A ing of Herb Crowther, 66 at the Frank Stronach joined with Herb. “At the tree will be planted in Herb’s memory in the end of June. A native of time he was thinking of starting his own Dods & McNair Memorial Forest at the Kirkland Lake, Crowther was chain of papers,” Rob recalls. “But then Island Lake Conservation Area, where a Cinvolved in Community Newspapers for came the recession and Stronach dropped dedication service will be held on Sunday, more than 40 years, having started with the out.” Sept. 10, at 2:30 p.m. Kirkland Lake Daily News when he was 24 Without the needed financial backing, and remaining at the helm as advertising Oakville Today folded, “and Dad had to manager for Orangeville-based Claridge start all over.” Community Newspapers Ltd. at the time of In 1990, he got a job with the then his death from cancer. Thomson-owned Orangeville Banner but His son Rob says that after spending parted company in 1991 when the chain’s about two years with the Kirkland Lake Toronto head office wanted him to fire an paper, then owned by the Thomson chain, employee and he felt such treatment was Crowther moved south to join the staff of a undeserved. Port Credit weekly, where he remained for At the time, the rival Orangeville several years before being appointed adver- Citizen was looking for a ‘national’ advertising manager of the Mississauga News. tising representative, and Herb was quick- From there he went to Milton, where he ly hired, spending the remainder of his spent 18 years as advertising manager and life competing with his former employer, publisher of the Canadian Champion, now part of the Metroland chain. which had become part of the Toronto Star’s Herb leaves his wife Jeannine (nee Metroland chain of community papers. Lauzon), sons Rob and Jamie (and wife Rob says it was in late 1987 that his Lisa) and daughter Angela. He also father decided to go out on his own, found- leaves behind grandchildren Carolyn, ing Oakville Today as a competitor with the Marlena, Alex, Austin, Travis and Metroland-owned Oakville Beaver. Victoria, and will also be sadly missed by Rob, who acted as circulation manager his brothers Ken, Bob, sister Debbie and for the fledgling weekly, says it was “hard to many other relatives and friends. compete with the large chain paper. But I A celebration of his life was held at feel we were doing well. Dad really had a the Dods & McNair Funeral Home &

WHAT’S INSIDE: OCNA Employee Profile PAGE 3 HR Tidbits PAGE 4 Tip from Techie PAGE 6 2 OCNA’S NEWSCLIPS • AUGUST 2006 a word from OCNA... Looking for member feedback By Anne Lannan September. When you are looking for com- As we continue to develop new programs OCNA Member Services Manager panies to provide products and services to and services, as well as reviewing existing CNA strives to continually you, this resource guide will be the place to programming, we need your feedback to offer its members new and go! Fully searchable with all the bells and ensure OCNA continues to meet your needs value-added services and pro- whistles. and wants. grams to help your businesses Our Lunch and Learn Webinar series have Please take a few minutes to complete the be successful, develop the become a big hit with community newspa- annual OCNA Member Survey which will Oskills of your staff, and to help you produce pers right across the country, and members help us gauge the importance and satisfac- quality publications. are appreciative of the Conference Call pro- tion of our offering, as well as highlight the This past year we have increased our pres- gram where they are able to speak directly key issues impacting our member newspa- ence at Queen’s Park, both for provincial with key ministers and newsmakers about pers. The survey is available in a convenient government advertising purposes as well as timely news items. and user-friendly online format and should to have an influence in legislative matters. Community newspapers are writing a only take about ten minutes of your time. We now offer Human Resource functions as growing number of health and lifestyle arti- Reply by August 23, 2006 and be entered a component of Member Services in which cles directly relating to their communities. into a draw for a complimentary OCNA members have access to a human resource Editors have asked for assistance in this area Spring Convention full registration package professional for specific issues at your to learn of new issues and trends in the area (hotel accommodation excluded) for our newspaper fromcreating job descriptions to of health, and to develop fresh ideas in their April 2007 event. establishing performance management sys- approach to story choices. OCNA is orga- Thank you for your continued support of tems. nizing a day to cover Health and Lifestyle OCNA and for letting us serve you. Go to We are currently developing an online Reporting for Community Newspapers on http://www.ocna.org/members2006/ezs.cgi resource for publishers which will go live in November 8 in Mississauga. ?DATABASE=membersurvey06 Honouring Joanne Burghardt oanne Burghardt, editor-in-chief tion at her papers. She researched, recom- of Metroland Durham- mended and then oversaw a move to Northumberland Regions Media Macintosh OSX and a switch to all Adobe Group, was honoured with the applications, including InDesign for page Silver Quill Award. layout and InCopy for word processing. To JIt is presented by OCNA or CCNA to name but a few achievements, she's the newspaper owners or managers for 25 founding editor of four newspapers; she years of service to the industry. introduced digital photography to the Burghardt began her career as a co-op newsroom in 1995, making them one of the education student at Oshawa This Week in first newspapers in Canada to do so; and early 1981, before officially being hired on she designed the company’s first newspa- March 23, 1981. She now heads up the edi- per Web site. Over the years she's con- torial department of the division, oversee- ceived and introduced numerous special ing a staff of 34, spread across five differ- sections that have provided must-read con- ent offices and hundreds of kilometres, tent, along with new advertising opportuni- publishing more than 100 newspapers each ties for customers. These include the annu- month. She is Editor-in-Chief of the Ajax al Faces of the Future publication, and the and Pickering News Advertiser, Oshawa- Ontario Scholars section, which features a Whitby-Clarington This Week, the Since she became editor-in-chief in picture of every Ontario Scholar in Uxbridge Times Journal, Port Perry Star, 1991, Burghardt’s newspapers have collec- Durham Region. Northumberland News, Brooklin Citizen, tively won 251 awards at the SNA, OCNA Burghardt has always encouraged a Durham Business Times, and Durham and CCNA levels. Over the past few years, strong level of community involvement Parent. she has led a complete technology revolu- Continued on page 10 OCNA’S NEWSCLIPS • AUGUST 2006 3 OCNA employee profile OCNA’s latest addition s OCNA contin- proofreading and sending loves to cook and in a house- ues to offer them out. She brings with hold with three growing boys value-added her six years of accounting and two grown men - her hus- services to our experience and got her rele- band and her husband’s cousin members, we vant training from Humber also lives with them - she says continueA to highlight members College. she is cooking all the time. of our team. Susana said the biggest Susana said she feels very Susana Czyrnek started in challenge has been changing comfortable in her new posi- June as OCNA’s Accounting old habits. “It has been an tion and is enjoying her time at Coordinator replacing Karen easy transition into my new OCNA. Shardlow who is now OCNA’s position, but it really is hard “My experience at OCNA, Member Services Coordinator. to forget your old habits and so far, has been very pleasant. Susana’s responsibilities learn a new way of doing Everyone is great and Karen is include accounts payable and things.” really patient. I learn some- receivable, general office In her spare time, thing new everyday.” administration and the network Susana is kept busy with her classifieds - entering orders, three boys, 5, 6 and 10. She Student receives Osprey scholarship; Observer co-op student gets $1,500 award high school stu- 59 Ontario daily and weekly "This will definitely help. to his first year of journalism dent from Sarnia newspapers owned by Osprey It's money that I just didn't school," said Osprey president has parlayed a co- Media LP. have," he said. "I really and CEO Michael Sifton. op placement at The SCITS graduate enjoyed my time at the newspa- Hurst is the eldest sibling The Observer into recently finished a five-month per. I found it good preparation in a tight-knit family of seven. Aa $1,500 university scholar- co-operative education place- for the next step in my life." His father, Tom, is a mainte- ship. ment at The Observer and is Hurst won the scholarship nance worker at Sarnia city T. J. Hurst, 18, is co-win- enrolled this September in the for his writing skills and out- hall, where he works the night ner of the Osprey Media journalism program at the standing work ethic, said Lou shift. His mother, Janet, recent- Scholarship for journalism University of Guelph - Clancy, Osprey’s editorial vice- ly got a job at a local call cen- studies, a competition open to Humber. president. tre. He began with While maintaining an 80 brief rewrite assign- average at SCITS this year, Without Advertising ments and graduated Hurst held two part-time to news and columns. jobs. Between flipping burgers One of his stories, at Wendy's and ushering at about a B.C.-based the Sarnia Sports and Nothing Happens! cartoon director, Entertainment Centre, he put in Brand Management Sales & Support Programs became a front page 25 to 40 hours a week. feature. Saturdays he volunteered "It's exciting to at a bowling alley, working media-pros.com make this presentation with kids aged four to nine. to such a worthy recip- "Some days T. J. would Toll Free: 877-230-7300 ient and help him off Continued on page 4 4 OCNA’S NEWSCLIPS • AUGUST 2006 HR tidbits MARK YOUR CALENDARS FOR SEPTEMBER 13TH! The Personal Information OCNA proudly presents our workshop ‘Managing Your Priorities’ Protection and Electronic Rapid change, flatter organizational structures and cross-functional duties mean employees today must assume greater responsibility for managing their own tasks. To do that successfully, they need to be able to handle competing priorities, shift gears smoothly, and coordinate and Documents Act negotiate responsibilities, schedules and resources with others. By Wendi Krulicki any information about an 'identifiable Learning Outcomes Who should attend: Any manager or employee that requires tools to OCNA HR Associate individual'. There are exceptions: help prioritize and delegate tasks to meet organizational and he Personal Information business contact information and cer- departmental goals. Protection and Electronic tain publicly available information, At the completion of this module participants are able to: Documents Act (PIPEDA), such as names, addresses and tele- Explain why the ability to manage competing priorities is an also known as Bill C-6, per- phone numbers (as published in tele- important skill in today's workplace; tains to all businesses and phone directories) are not considered Review their individual priorities as the basis for communicating clearly with others about what must be done to Torganizations in Canada. This legisla- personal information. Where an indi- meet important goals; tion was enacted in response to public vidual uses his or her home contact Handle interruptions and requests for help in ways that build or concerns about personal privacy information as business contact infor- maintain good working relationships; Clarify expectations for tasks they need to perform; issues, especially since the advent of mation, the contact information pro- Analyze their own needs and work with others to identify ways to the Internet, e-commerce and advance vided is regarded as business contact handle competing priorities; data mining of information about indi- information and is not subject to pro- Decide when to delegate or hand off tasks and how to do it effectively. viduals. The act applies to the privacy tection as personal information. of individuals, not corporations. Personal information can include Date: Wednesday, September 13, 2006 Personal information is defined as an individual's opinions or beliefs (e.g. Time: 10:00 a.m. - 3:00 p.m. Location: Best Western Voyager Place Hotel, 17565 Yonge Street, religion or Newmarket, ON, L3Y 5H6 political affil- Cost: $99 per person, lunch will be included September Webinar - iation), as If you are interested in registering, please e-mail Karen Shardlow at PIPEDA Legislation well as facts [email protected] or call her at 905-639-8720 ext. 232 with the following information: about, or Wednesday, September 6, 2006 at noon - related to, the 1. Name of your newspaper (with billing address) 2. Contact name EST. The cost is only $55 (use a speaker- individual. If 3. E-mail address & telephone number an organiza- phone and one computer and you can train Cancellations are permitted without penalty 5 or more business days prior to the start of the Workshop session. Individuals who as many staff as you like for one low price.) tion uses per- cancel their session less than 5 business days prior to the session will be charged the full amount. sonal information in the Optional Discount Rate: course of Deserving student Sign up for 4 Webinar sessions in 2006 and ‘commercial the cost is $195! activities’, it must do so in receives Osprey compliance If you are interested in registering, please with the Act. scholarship call Karen Shardlow at 905-639-8720 ext. 232 For more or e-mail Karen at [email protected]. information Continued from page 3 on PIPEDA, arrive here after working at the restaurant until 1 Cancellations are permitted without penalty 5 or please review a.m. the night before and getting up for school at more business days prior to the start of the Webinar the Sep- 6 a.m. But he never once complained.” said session. Individuals who cancel their session less than tember Observer news editor George Mathewson, who 5 business days prior to the session will be charged the Webinar to nominated him for the award. full amount. the left! "He really deserved this recognition."

Thanks for visiting us at the OCNA Spring Convention!! OCNA’S NEWSCLIPS • AUGUST 2006 5 Campus papers, for the old college try College newspapers may still be the best way Reprinted with permission from Media Life Magazine- July 25, 2006 and 33 per cent visit it least once says (That's Cosmopolitan, read grads: job recruitment, enter- a month. by 23 per cent of college stu- tainment, retail, consumer elec- Comparatively, only 28 per dents.). tronics, targeted auto sales and cent of undergrads frequently "A college newspaper is apparel. By Samantha Melamed read their local, non-campus going to reach folks who are At larger-circulation Media Life papers in print, and only 22 per purely college students," Weil papers, typically at state univer- or marketers looking cent read them online. says, and that makes it so much sities, local advertising makes to reach college kids, "Marketers may be sur- more efficient than media that up a larger portion of the bud- it's always been a prised at how loyal students are attract college students but also get. For both local and national challenge, and it cer- to reading their college newspa- plenty of other young people. campaigns, Pennelli says that tainly isn't getting any pers. Undergraduates really do An example Weil cites is ‘Late repeated advertising or advertis- Feasier with the rise of MySpace, have a keen interest in local Show with David Letterman’ on ing across media is crucial to iPods and online gaming. news, so they can't be beat CBS. success. Yet, as contrary as it may because it's content created for "There are lots of people "One key thing when trying seem, the campus newspaper young people, by young peo- who watch David Letterman in to reach this market is persis- may still be the most efficient ple," says Paul Pennelli, director addition to college students. If tence. It's about getting your medium. And in fact it may be of web products for College 25 per cent of college students brand message to be a persistent more so with the increasing Publisher, an ad network for watch Letterman, that's pretty part of the lives of students on fragmentation of media. college papers and their Web good, but it's not efficient," he campus. It's easy to reach col- College papers and their sites. says. "It's not that it's hard to lege students, but it's hard to Web sites are holding up sur- Certainly, College reach college students, it's just keep their attention," he says. prisingly well, delivering better Publisher has lots to gain by hard to do it efficiently." "To that end, many clients are market penetration among promoting the value of college Ad pricing for college looking to advertise across web undergraduates than anything papers, yet its findings are con- papers is somewhat lower than and print, and follow up with a else in print. firmed by Student Monitor, an for local papers of comparable postering or guerrilla marketing That's according to a new independent publisher of market circulation, and Pennelli says effort." report from Y2M: Youth Media research on college students. In that while few college papers But according to Wiel's fig- & Market Networks and fact, that group reports an even are audited, they seemed to have ures, it may be worth it: While College Publisher. It finds that higher penetration for college avoided the circulation declines there are some 16 million U.S. 44 per cent of students read their papers. plaguing general interest news- college students altogether, he college papers in print at least Among undergrads, says papers across the country. says four-year undergraduates twice per week and 33 per cent Student Monitor managing part- National advertising tend to number only around six million. pick it up at least once per ner Erik Weil, 76 per cent have dominate smaller college Yet that group alone represents month, while 24 per cent read read at least one of the past five papers, and the most successful some around $800 per month in the online versions frequently, issues of their college newspa- campaigns are often ones that discretionary funds, or about which is to say twice a week, per. "That's far more than read are immediately applicable to $57.6 billion per year. the most-read magazine," he the lives of students and new OCNA Health and Lifestyle Reporting for Community Newspapers Wednesday, November 8 - Mississauga During this day-long session, you will learn about issues and trends impacting the health and lifestyles of your readers from representatives from the Ontario Hospital Association, Ontario Pharmacists Association, the College of Physicians and Surgeons, and Medical Officer of Health. Other topics to be discussed include nutrition, how to access information, seniors issues, planning for a pandemic, fitness, and more. Hear from seasoned journalists who excel at covering these beats. Get new information for your community, fresh ideas about covering 'awareness campaigns', and learn new skills. Registration package to follow shortly. Access Document Conversions division of Access Systems Ltd. Your solution for inexpensive long-term storage and preservation of newspapers. We offer 35mm Roll Microfilm, 16mm Microfiche as well as PDF Imaging of paper, microfilm or microfiche. Thank you for visiting us at the OCNA Spring Convention. 6 OCNA’S NEWSCLIPS • AUGUST 2006 tip from techie Speed Tips in OS X - Tiger Part II By Ian Youseman drive. Open the case and fit a larger SATA drive into the 2nd drive OCNA IT Technician bay and connect it up. Launch Disk Utility (Applications > rag-and-Drop Desktop Printing Utilities > Disk Utility). Your new drive will need initializing using Want the ability to print a document right from your First Aid. When you have done that click on the Restore tab. From desktop (without opening the application first)? Go the left hand pane in Disk Utilities drag your existing Hard Drive to under the Apple menu, under System Preferences, and the 'source' box and the drive you have just initialized to the 'desti- choose Print & Fax. When the preference pane nation' box and click the "Restore" button. Use the 'Erase Dappears, click on the Printer Setup button, and when the Printer Info Destination' checkbox if you are using an old drive. Remove your dialog appears, press Command-L to show the Printer List dialog. old Hard Drive from the top bay and replace it with your new drive Your printer will appear in this dialog. Click on it, then go up under from bay two and you're done. the Printers menu (in the menu bar) and choose Create Desktop Printer. A standard Open/Save dialog will appear asking you where Checking for Bad Fonts you want to save it (I save mine on the desktop). Click Save and an If there's one thing that can bring a document (or your system) to its icon for your printer will appear on the desktop. To print a docu- knees, it's using a corrupt font. Anyway, finding which fonts on ment, just drag-and-drop on this icon. Some documents, such as your system might be corrupt is no easy task, but in Tiger, it has got TextEdit files and PDFs, will go straight to the printer. Other files a whole lot easier. Here's how to search for rampant font corruption: will launch their default application and open the Print dialog. Go to your Applications folder and launch Font Book. You can either click directly on any font that you might think is suspect, or Faster Full-Name Viewing in List View Command-click on the fonts you want interrogated, then go under When you're looking for files in either List view or Column view, Font Book’s File menu and choose Validate Fonts. This brings up a it's almost certain that some of your files with long names will have Font Validation window and if your fonts are OK, you'll get a little some letters (or even full words) cut off from view. Here is a tip that round checkbox beside them. If there's reason to believe something will save you from having to resize your List or Column view may be wrong, you'll get a yellow warning icon beside a font. If it's columns - just hold your cursor over the file’s truncated name for a corrupt, you'll get a round icon with an X in it, telling you not to use few seconds and eventually its full name will pop up. So what’s the this font. Click the checkbox beside that font, then click the Remove problem? The ‘few seconds’ part. Instead, hold the Option key, then Checked button to remove this font from your system. put your cursor over the file’s name, and its full name will appear instantly. Copy and Delete at the Same Time If you’re achieving a file to disk (let’s say to an external FireWire Move All Your Stuff to a New Mac - Quick drive), you can drag along the icon of the file you wan to archive In the past, if you bought a new Mac, moving all your files, music, directly to that drive and the Mac will write a copy to that drive. photos, and well...everything from your old Mac to your new Mac However, your original file still lives on your current hard drive. If was quite a production. Well, in Tiger, that's all a thing of the past. you want to have that file deleted from your drive as soon as it’s Now, when it's time to make the ‘big move,’ just connect the two copied to another drive, just hold the Command key as you drag Macs with a FireWire cable, then go to your new Mac and look your icon, and the Mac will do two tasks for you - copy the file to inside the Applications folder, then go to the Utilities folder, where the new drive and delegate the original from your drive. you'll find an application called Migration Assistant. Double-click on it and since it's an assistant, it will lead you through a series of Power Copy and Paste screens with questions about what you want to do. (Don't worry, In previous versions of Mac OS X (and Mac OS 9 for that matter), they're pretty simple questions; however, some of the most critical if you clicked on a file, copies it (Command -C), then opened an questions are entirely in French. Kidding.) That's it - answer the application (like Mail) and pasted it (Command - V), it would only questions and it'll make the move (including copying your settings paste that file’s name. Now, in some applications it pastes the actu- for things like email, bookmarks and more). al file, so you can copy and paste a file from a Finder window or the desktop right into your application. Okay, so what if you do want Move All Your Stuff to a New Drive just the name (which happens from time to time)? Just click direct- Now what if your present Hard Drive is too small? You've installed ly on the selected file’s name (to highlight it) and press Command- all those lovely programs and suddenly there's no room for the C to copy it. Now you’re copying just the name. PhotoShop scratch disk. Well, 'clone' your hard drive to a bigger OCNA’S NEWSCLIPS • AUGUST 2006 7 writing/editorial The book collector By Jim Stasiowski library, and like ketchup on a brand new lished in 1943 by The Magazine Institute Writing Coach necktie, I inexorably landed in the section Inc. adly, as I get of books for sale. I found there a paperback From Page 70: "(M)uch of the news older, my vices with a hideous orange cover and an equal- must be carefully treated to awaken the are dwindling. In ly hideous title: "Writing with a Thesis: A curiosity of the reader, to make him want to fact, these days, Rhetoric and Reader." read it through to the end. This can be done at least one of It was not about newspapers. It was a by getting it close to him, by naming threeS things stands in the discarded community-college textbook. names and giving addresses he may recog- way of my indulging in my But it had one extremely compelling nize, by enabling him to identify himself former vices: I no longer can afford them, attraction: It cost only 50 cents. with the participants in the news, by cater- or I no longer can perform them, or I no Thus sprang forth Stasiowski's Theory ing to the desires and interests which every longer can survive them. of the Stupid Orange Book: Any book that human being possesses in some degree." Except one. is about writing and costs only 50 cents I have dozens of such books in my I buy books. will say something worthwhile to all writ- library, and I'm keeping them. One of my Now, that may seem not a vice to any- ers. favourites is "Zen in the Art of Writing: one young, healthy and daring enough to And I found it, on Page 2: "You have Essays on Creativity," by Ray Bradbury. engage in all the real, fun vices I now only to write 500 words or so on a subject to I paid $7.50 for it at a used bookstore lie about from memory. But my book-buy- which tens of thousands of books have in Baltimore. On Page 127, Bradbury ing addiction actually became an issue been devoted. Where do you begin? wrote: "But, at heart, all good stories are when my wife, Sharon, and I were moving Where do you stop? Will it ever be possi- the one kind of story, the story written by into a cramped condominium. ble to stop? Until you limit your subject, an individual man from his individual In the process, we were finding new you have no way of answering any of these truth." homes for hundreds of books we had accu- questions. You will be at the mercy of We all should strive to be that individ- mulated in almost 34 years of marriage. At every miscellaneous thought and scrap of ual man or woman. Buy writing books that the same time, we vowed not to buy more information that drifts into your mind." others have discarded. If you don't find in books. Yep, our stories often fail because each an ‘individual truth,’ I'll buy it from And I faithfully adhered to that vow ‘scrap(s) of information’ overwhelm us you, provided you don't want more than 50 until an afternoon in Trenton, N.J., when I and we forget to ‘limit (the) subject’ so we cents. walked into my favourite kind of book- can develop one clear, coherent conflict. THE FINAL WORD: Above, I ran store: one that sells used books. Smiling I buy these books because they are into a knotty writing decision: Is it a ‘used and announcing loudly to both myself and inexpensive. But I read them because any bookstore’ or a ‘used-book store’? (I cheat- the clerk that I would not be buying any- book about writing teaches me something, ed, and wrote ‘one that sells used books’.) thing that day, I browsed for a whole three or summarizes a truth about writing. Logic should tell us that it is a ‘used- minutes before I found a book I had to From Page 53 of "Interpretive book store,’ even though ‘bookstore’ is a have: "Interpretive Reporting" by Curtis D. Reporting": "(T)he newsgatherer should perfectly good word. The participle ‘used’ MacDougall, a professor of journalism at have a firm understanding of how men modifies not the store, but the merchan- the Medill School of Journalism at think and why, both to avoid pitfalls in his dise. Thus, with the hyphen, we efficient- Northwestern University. own search for so-called truth and to ly combine ‘used’ and ‘book’ so that the It is a fat book, 682 pages, and it is an understand the behaviour of those whose combination modifies ‘store.’ old book, first published in 1938. actions it is his responsibility to report." Why did I buy it? In the next paragraph, McDougall Writing coach Jim Stasiowski welcomes Because it cost only $6. explains: "The interpreter of the news must your questions or comments. His phone num- That fact gives me the opportunity to see reasons where ordinary individuals ber and address have changed to: 410 796- mention, for the first time in print, observe only overt happenings." 0210, 6310 Bayberry Court, No. 1007, Stasiowski's Theory of The Stupid Orange At an estate sale in Clay Centre, Neb., Elkridge, Md., 21075. Book. in 1975, I bought a box of books for $2.50. I once was in the Decatur, Ala., public In that box was "Modern Writing," pub-

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TELEPHONE (TOLL FREE) : 1-877-444-4034 8 OCNA’S NEWSCLIPS • AUGUST 2006 Community Newspaper Publisher’s Tour February 3-13, 2007 ave you ever (3.5 Star) hotel accommoda- 8, 2006. Make all enquiries to or [email protected]. wanted to go to tion as per itinerary based on Steve Nixon at (306) 382-9683 Continued on page 10 New Zealand? twin share; All transfers and Well, rattle ya transportation by private, luxu- dags mate 'cause ry air-conditioned coach with Hhave we got the trip for you. driver/guide; Sightseeing and Be weary of the Leave behind the hard admissions as per the itinerary; yakka and the brass monkeys Local taxes on accommodation next February for a bit of R and and sightseeing tours including rental classified R in paradise. 12.5% New Zealand GST; Hopefully you won’t have Some meals included; Hotel to don gumboots and every- porterage where available; ads you print thing will be a box of budgies. Visits to local community hen printing colour, ethnic origin, citizen- The plan is to visit a few newspaper operations; A heck classified ads ship, creed, sex, sexual orien- newspapers, grab some cold of a good time. in regards to tation, age, marital status, ones from the chilly bin, sam- Excludes: All departure rental proper- same-sex partnership status, ple the vino, eat some chook taxes - Personal items - Meals ties be sure to family status, handicap or and suss out the local scenery. unless listed in itinerary - Tips Wcheck for anything that would the receipt of public assis- And after all that, if we & Gratuities - Early check-in counter the Ontario Human tance. O. Reg. 290/98, s. 4; haven’t got lost in the wop- & late check out of rooms Rights Code in regards to O. Reg. 31/00, s. 1. wops, we can visit a cocky or (standard check-in time is 2pm Business Practices permissible So, basically as per clause 4, two and spin some yarns. and check out 10am) - to landlords in selecting you wouldn't be able to publish It’s only $3,500 per person Personal Insurance - All prospective tenants for resi- anything in a classified ad that based on twin share. Plus Visa/passport handling fees - dential accommodation. states anything about the taxes. Single supplement $700 Upgrades. Under clause four it states: above mentioned items. per person plus tax. Includes: Limited spots are avail- 4. Nothing in this Regulation To view the entire section go Return airfare between Los able. All deposits are used to authorizes a landlord to to: http://www.e-laws.gov.on. Angeles and New Zealand and secure bookings and will be refuse accommodation to ca/DBLaws/Archives/200501 Internal New Zealand flights non-refundable. Full payment any person because of race, 01/Regs/English/980290_e. as indicated; Moderate Class will be required by December ancestry, place of origin, htm. The Ontario Community Newspapers Association cordially invites you to AA DayDay atat Queen'sQueen's PParkark

on Thursday, September 28th

Come out and help OCNA by talking to your local MPP about issues of concern for our industry and to show the provincial government how important Community Newspapers are to the people of Ontario.

The day will also feature tickets to Question Period, a reception for publishers and MPPs and a gala dinner with a lively discussion about where Community Newspapers are headed in the coming years.

For more information or to RSVP please contact Gordon Cameron at 905-639-8720 ext. 239 or [email protected]. Please RSVP by August 28th. OCNA’S NEWSCLIPS • AUGUST 2006 9 technology Making photos larger ... it can be done By Kevin Slimp of onOne Software's Genuine Fractals; I've small, approximately two inches wide at Institute of Newspaper since recommended the product to several 72 ppi, and the other was approximately Technology photo editors. This plug-in helps five inches wide at 72 ppi. The first image lothing fash- Photoshop users get better results when was similar to one taken from a Web site. ions aren't enlarging pictures. Recently, I received a The second was better, but at an 85 or 100 the only copy of Blow Up, from Alien Skin line screen, the photo would have to print styles that Software. I decided to see how it compares pretty small to retain its quality. In this test, have gone with Genuine Fractals. I used a feature available in Blow Up retro.C Lately, I've First, remember that both of these called ‘Adding Grain.’ One of my chief noticed it's become fash- products are Photoshop plug-ins. This concerns about using a plug-in to enlarge ionable to offer Photoshop training for means they both work as ‘add ons’ to an image is the plasticized look that com- newspapers again. Photoshop, working within the application. monly appears. Images can appear overly A couple of years ago I discussed the After installing both plug-ins, the user will smooth, as if they made of - or covered upswing in software training, since the find them under the File>Automate menu. with - plastic. According to the Blow Up advent of Adobe InDesign, with a friend Alien Skin's marketing folks say that Blow instruction guide, the Adding Grain feature who was also in the training business. We Up works better than any other plug-in that simulates film grain. So I increased the agreed on a couple of points. First, it enlarges images. So I put it to the test. grain amount till I could see grain begin to seemed like everyone wanted training in Basically, it worked like this. I began appear in the preview window. I enlarged InDesign. Second, getting folks to come with three photos. The first was a 72 ppi the first, smaller, image 400 per cent. The out for Photoshop training was second, larger, image I enlarged like pulling teeth. 200 per cent. I did a national tour with a When I asked my col- buddy a couple of summers leagues which of the larger ago. I led the sessions on images looked best, six of seven InDesign and Acrobat. He led selected the Blow Up photo. the sessions on Photoshop and One thought the Genuine Advanced Photoshop. You Fractals image looked better. All guessed it. The InDesign and said both looked much better Acrobat sessions garnered than the image enlarged in four times as many registra- Photoshop alone. tions as the Photoshop classes. When I asked them about Lately, however, I'm the smaller image, which had noticing more e-mails request- been enlarged 400 per cent, five ing Photoshop training than thought the Blow Up enhanced just about anything else. image looked best. Two thought Especially from community the images edited using Blow newspapers. And classes spon- Up and Genuine Fractals were sored by press associations are about the same. filling up. Go figure. Blow Up, by Alien Skin Software, has a very user friendly interface. I agreed with my colleagues One question that seems The user simply enters the desired size and resolution of the final in all three instances. Without to get asked in every image and Blow Up goes to work. tweaking either plug-in, both Photoshop class is, "How can seemed to provide similar I take a small photo, provided by a client or image of a golfer, about three inches wide results. But the Add Graining feature sig- downloaded from a Web site, and make it that I shot a couple of months ago. For this nificantly improved the look of the images bigger in the paper?" comparison, I enlarged the image by 200 when printed at a 100 line screen. I usually respond with something like, per cent, using Blow Up without changing Here are a few other details concern- "Just take the photo and stretch it out on any of its default settings. Next, I did the ing Blow Up. Blow Up resizes multi-lay- the page." You should see the looks I get. same thing using Genuine Fractals. I ered documents without flattening. It also The truth is you can just stretch it out placed the photos on an InDesign page, offers the ability to create a new image on the page, but the results will probably side by side, along with the original photo when resizing, leaving the original be terrible. A few years back, an editor enlarged 200 per cent using Photoshop untouched. Blow Up works with 8, 16, and friend told me he regularly took photos and alone. I printed the page on a Xerox color 32-bit images. It's quick and easy to use. I stretched them three to four times their proofer and took it around my office for like it. original sizes on the Quark page. This I had people to view. I asked which of the three MSRP of Blow Up is $199 to see. A few days later, I received an enve- images looked the best. Of the seven peo- (US). Upgrades are available for registered lope with several copies of his newspapers. ple I asked, all seven said the image done users of any other Alien Skin Product for The photos looked awful. I called him and in Photoshop alone was much worse than $99 (US). Blow Up works with both Macs told him those were the worst photos I'd the others. Six of the seven thought the (OS 10.3.9 or later) and Windows (2000 or ever seen in a newspaper. His response: "I image enhanced with Blow Up and XP). For more information, visit knew you'd say that." Genuine Fractals looked the same. www.alienskin.com. Several months ago I wrote a review Next, I took two photos. One was very 10 OCNA’S NEWSCLIPS • AUGUST 2006 Silver Quill OCNA is coming to Guelph & Cobourg! OCNA proudly presents recipient honoured ‘In Design’ Workshop with Kevin Slimp Continued from page 2 Journalism Advisory If your newspaper has been thinking about moving to Adobe InDesign, or if you are in the midst of moving to InDesign, have we got a workshop for you! Kevin Slimp, among newspaper staff. Committee, board of Director of the Institute of Newspaper Technology, will be with us to lead two session For several years, she directors for Heritage related to newspaper design using Adobe InDesign. The first is scheduled on organized and oversaw a Community Housing Thursday, October 26th in Cobourg. The second will be held on Durham Regional Spelling Corporation, the Durham Friday, October 27th in Guelph. Bee that grew to more than Region Women of Kevin was the first person to teach InDesign for Newspapers back in 700 participants and gar- Distinction Awards com- 1998, when the application was brand new. Since that time, he has nered awards for commu- mittee, the Circle of Love worked with thousands of newspapers that have made the transition from Quark and Pagemaker to InDesign. This session will cover the nity service. She set up a literacy program, the basics. It will be valuable to persons who have never used InDesign newspaper club for the Durham College Alumni and those who have been using it for a while, but would like to get benefit of school classes Association's Creating some real training in the application. interested in creating their Futures campaign, and the own newspapers, and board of the Oshawa Don't miss this opportunity to get first-class training, held in Cobourg & Guelph! encouraged staff to visit YWCA. Learning Objectives: classrooms and share their Burghardt is also the · Photoshop Tips & Tricks expertise. Each year, recipient of the following · Creating &Troubleshooting PDF newsrooms under her awards: · Files for Newspapers direction are encouraged Suburban Eastern Ontario Session: to organize and participate Newspapers of America Date: Thursday, October 26, 2006 in community projects of (SNA) 'Editor of the Year', Time: 9:00 a.m. - 4:30 p.m. (breakfast and lunch will be provided) their own choice. 2006. Location: 930 Burnham St., Cobourg, ON K9A 2X9, Phone 905-372-2105 She currently or pre- OCNA Mary Cost: $140.00 viously is a member of the Knowles Award for Western Ontario Session: following: the Ontario Community Service, 2004. Date: Friday, October 27, 2006 Press Council, the board of Durham District Time: 9:00 a.m. - 4:30 p.m. (breakfast and lunch will be provided) Location: 601 Scottsdake Dr., Guelph, ON N1G 3E7, Phone 888-465-4329 governors for the School Board Volunteer of Cost: $140.00 University of Ontario Distinction, 2003 Institute of Technology YWCA Durham If you are interested in registering, please contact Karen Shardlow at 905-639-8720 ext. 232 or and Durham College, Women of Distinction send an e-mail to [email protected] with the following information: Name of your newspaper (with billing address); contact name; e-mail address & school community council Award, 1997 telephone number chair at Glen Dhu Public Durham College Cancellations are permitted without penalty 5 or more business days prior to the start of the Workshop School, Oshawa Festival Alumni of Distinction session. Individuals who cancel their session less than 5 business days prior to the session will be charged Singers, Durham College Award, 1996. the full amount. Haere mai ki te whenua o Aotearoa Welcome to New Zealand New Aoteraroa - The land of the long white cloud. Simply a magical place to visit. A Sample of the Itinerary: Auckland Feb 03 Cocktail reception at the Radisson at Los Angeles International. Feb 04 Zealand Waitomo A day in LA at your leisure. Early evening departure for New Zealand. Rotorua Feb 05 Cross the International Date Line. The whole day just disappears. Feb 06 & 07 Two whole days and nights in wonderful Christchurch at the Grand Cha Publisher’s Get your first taste of the kiwi culture. Feb 08 Across the Canterbury Plains to Dunedin with one day and night at the Dunedin City hotel. Feb 09 - 10 A visit to Larnach Castle on our way to the year-round Alpine Resort of Tour Christchurch Take a ride on the Queenstown Gondola and enjoy dinner at the Skylin with panoramic views of Queenstown. With two nights at the Rydges La and a excursion on the Shot Over Jet Boat tour, Queenstown is sure to highlights of the trip. Continued from page 8 Feb 11 - 12 Queenstown Dunedin A quick flight to Rotorua then two days and nights is New Zealand’s vo We would love to take every- Experience the Maori culture, the wine and a truly unique New Zealand e Feb 13 - 14 one but unfortunately we have An amazing tour of the Waitomo Glow Worm Caves en route to the Auckland. Two days and nights in New Zealand’s. largest city limited spots available. CCNA Feb 15 members will be given a priority. Only$ An evening departure to Los Angeles. 3,500 Spots will be allocated on a ‘first- Limited spots available come, first-serve basis.’ Per person based on twin share. We would love to take everyone but unfortunately we have limited To secure a spot you will Plus taxes. Single supplement $700 per person plus tax. spots available. CCNA members will be given a priority. Spots will Includes: be allocated on a ‘first-come, first-serve basis.’ need to send a $250 per person Return airfare between Los Angeles and New Zealand and Internal New Zealand flights as Toindicated; secure a spot you will need to send a $250 per person deposit Moderate Class (3.5 Star) hotel accommodation as per itinerary based on twin share; made payable to the SWNA to: deposit made payable to the All transfers and transportation by private, luxury air-conditioned coach with driver/guide; Sightseeing and admissions as per the itinerary; New Zealand Publisher’s Tour SWNA to: New Zealand Local taxes on accommodation and sightseeing tours including 12.5% New Zealand GST; Saskatchewan Weekly Newspapers Association Meals as indicated on itinerary (B- full breakfast, L-lunch, D-dinner); Hotel porterage where available; #14 - 401 45th Street West Publisher’s Tour, Saskatchewan Visits to local community newspaper operations; Saskatoon, SK S7L 5Z9 A heck of a good time. All deposits are used to secure bookings and will be non-refundable. Weekly Newspapers Association, Excludes: Full payment will be required by December 8, 2006. All departure taxes - Personal items - Meals unless listed in itinerary - Tips & Gratuities - Early check-in #14 - 401 45th Street West, & late check out of rooms (standard check-in time is 2pm and check out 10am) - Personal Insurance - Make all enquiries to Steve Nixon at (306) 382-9683 or All Visa/passport handling fees - Upgrades [email protected]. Saskatoon, SK S7L 5Z9. OCNA’S NEWSCLIPS • AUGUST 2006 11 A new weekly column CLASSIFIEDS Looking for that special Ontario author who spe- interest column to grab cializes in mergers and the attention of your acquisitions? Doug readers? Robbins is your solution. with ‘Vet Talk’ by Dan Watkin Doug writes columns to DVM is what your publica- capture interest. Your cir- tion is looking for. A veteri- culation gleans valuable, "Canadian Achievers by Dick Drew" narian with 28 years useful tips regarding buy- [350 words] Interesting stories of living experience, Dr. Dan ing and selling a busi- Canadians written in an easy to read personal brings topical and rele- ness. He is a member of vant issues to light in a the editorial board of a style. Details and sample columns manner that is enjoyable GTA newspaper. His fees www.Canadianachievers.com or e-mail and informative. Dr. Dan are nominal. Call Joyce [email protected] offers practical hints and Hansen, Class Act tips that your readers will Connections, 905-278- find valuable and insight- 0952 today to book Doug. ful. Dr. Dan Watkin is a From the Lending Library practicing veterinarian liv- This month’s new selection is ing in Amherstburg, Spaghetti for Breakfast ‘Bad News and Good Judgment’. Ontario. In addition to by Catherine Cunning- This book, written by long-time practicing veterinary med- ham is an award-winning Minnesota newspaper editor Jim icine, Dan is an experi- humour column loved by Pumarlo, is a 116-page guide enced outdoor writer. He readers of all ages is designed to help newspaper editors wrote a weekly outdoor available for syndication deal with the hundreds of ethical column for the Windsor at only $7.00 per col- decisions they routinely face. It Star for 11 years. His umn.To receive a promo- includes chapters on reporting sui- material is also published tional package call 705- cides, sexual abuse, suspensions of regularly in many of the 440-6771 or e-mail: high school athletes and many large outdoor and fishing spaghettiforbreakfast other sensitive issues. A unifying magazines in both the @rogers.com Previously theme of the book is the impor- United States and published columns can tance of creating and communicating policies about Canada including be viewed on-line at sensitive issues. The last chapter of the book contains Outdoor Canada, Bob http://www.simcoe.com/s 13 sample policies that can be adapted by newspaper Izumi's Real Fishing c/ alliston/column/v-scv2/ editors to fit their paper. Magazine, Canadian Laughter is now on the For a full list of the OCNA Lending Library material, Sportfishing, Canadian menu. Order your weekly please go to http://members.ocna.org/AFS/Best_ Sportsman, Muskie serving of Spaghetti for Practices/Lending_Library/Lending_Library_list.pdf To borrow this or any other publication from the Hunter, Walleye Insider, Breakfast today! Lending Library, please go to the Ohio Outdoor http://members.ocna.org/AFS/Best_Practices/Lending_ Beacon, Michigan Life 101 Library/Lending_Library_Orderform.pdf Outdoors and In Guaranteed laughs mean Contact Karen Shardlow at 905-639-8720 Ext. 232 or Fisherman Magazine. He guaranteed readership. [email protected] has presented many sem- Give your readers inars at outdoor shows in ANOTHER great reason Ontario and Michigan, to open your paper. Life and has appeared on sev- 101 by Mark Thrice. E- eral T.V. shows. For syn- mail: jhollingsworth@ dication rates and infor- bowesnet. com. Water Cooler mation contact: Dan Watkin at [email protected]. Looking to improve • Linda Leblanc has been appointed Publisher at the Sarnia Sun, your sales? Sarnia Sun This Week and group publisher for Sun Media’s southwestern Ontario region. Buying & Selling Have your sales fizzled? • Peggy McPhail has been appointed to Classified Manager, A Business Column Light a fire under Ottawa Region for Metroland-Runge Newspapers. Are you looking for your sales team. punchy articles from an acquireyourfire.com 12 OCNA’S NEWSCLIPS • AUGUST 2006

OCNA 2006 Webinar Training Calendar At OCNA we understand the challenges facing Community Newspapers when it comes to providing high quality training for their staff. In keeping our commitment to support the continuous improvement of Community Newspapers we have developed a training program that is accessible without leaving the office.

OCNA proudly presents the following 1-hour Lunch & Learn topics:

SEPTEMBER 6th - MANAGEMENT SESSION - PIPEDA –Privacy Legislation Ontario

OCTOBER 4th - EDITORIAL SESSION - Newsroom Legal Issues

New! OCTOBER 18th - MANAGEMENT SESSION – Employee Performance Management

NOVEMBER - EDITORIAL SESSION - Editorial Writing Skills

DECEMBER - PRODUCTION - Production tips and tricks when working with Adobe

All you need to attend each session is a phone and a computer with Internet access!

Date: First Wednesday of each month Time: 12:00 p.m. noon – EST Cost: $55 per session (use a speakerphone and one computer and you can train as many staff as you like for one low price.) Optional Discount Rate: Sign up for 4 sessions and the cost is $195!

If you are interested in registering, please contact Karen Shardlow at 905 639 8720 ext. 232 or send an e-mail to [email protected] with the following information:

1. Name of your newspaper (with billing address) 2. Contact name (and the approximate number of participants who will be on the call) 3. e-mail address & telephone number

Cancellations are permitted without penalty 5 or more business days prior to the start of the Webinar session. Individuals who cancel their session less than 5 business days prior to the session will be charged the full amount.

OCNA TEAM OCNA OFFICERS Bill Laidlaw, Executive Director; Anne Lannan, Member Mike Williscraft, President, Niagara This Week; Rick Services Manager; Todd Frees, Controller; Lucia Shepherd, Shaver, First Vice-President, Cornwall Seaway News; Published monthly by the Accounting/CNRIE; Karen Shardlow, Member Services Abbas Homayed, Second Vice-President, Sudbury Ontario Community Coordinator; Nancy Burman, Newsprint; Lynn Fenton, Northern Life; Linda Plumridge, Secretary/Treasurer, Newspapers Association Carolyn Press, Minna Schmidt, Sean Lind, Erica Leyzac, Fort Frances Times; Dave Armstrong, Past President, Ad*Reach; Carol Lebert, Sales Coordinator; Ian Youseman, New Liskeard Temiskaming Speaker. 3050 Harvester Rd. Ste 103 IT Technician; Gordon Cameron, Government Relations Burlington, Ontario, Associate; Shaba Qureshi, Communications Coordinator; OCNA DIRECTORS L7N 3J1 Wendi Krulicki, Human Resources Associate; Shari Keith Roulston; Blyth/Brussels Citizen; Dave Sykes, Tel: (905) 639-8720 Fax: (905) 639-6962 Willerton, New Business Development Coordinator, Susana Goderich Signal-Star; Peter Winkler, Metroland http://www.ocna.org Czyrnek, Accounting Coordinator Southwest Division; JT Grossmith, Alexandria Glengary E-mail: News; Cam McKnight, Tillsonburg News; Tim Dundas, [email protected] NewsClips Editor: Shaba Qureshi Osprey Media; Don MacLeod, Osprey Media