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19-201 19-20 19-20 LFC Foundation Season Review 19 | 20
Contents
Welcome | 04 Our Board | 06 What We Do | 08 Wellbeing | 20 Skills | 34 Communities | 52 Creating life Being Red | 62 changing
liverpoolfc.com/foundation opportunities [email protected] for children and young people
2 3 LFC Foundation Season Review 19 | 20 Welcome
Having joined the LFC Foundation in March 2019, this was my first full season as part of the team. It was also a year which featured many inspiring highlights as this season review details.
Liverpool Football Club had The impact of the Covid-19 Getting help to where it was an amazing season on the pandemic towards the end of needed the most was only pitch with the Premier League the football year was significant made possible through the title returning to Anfield for for the LFC Foundation, the Club commitment of our staff and the first time in 30 years. The itself, but even more so for the volunteers, existing partnerships 2019/2020 football season was communities we are extremely across the community, and Welcome to the LFC Foundation Season Review 2019/2020. also one of tremendous growth lucky and privileged to serve the incredible support of our for the LFC Foundation, the and support. amazing LFC fans. Together we Club’s official charity. have achieved great things in a I am really proud of the way time of real uncertainty, thank It has been an incredibly difficult and There was key progress in our team; Red Neighbours, the you to everyone for the part developing new partnerships Club’s CSR team (Corporate they have played. turbulent year, on both local and global and a definite increase in the Social Responsibility); and in scales, and I want to start by congratulating number of people, of all ages, fact Liverpool Football Club in We now look forward to who we were able to support its entirety, have stepped up to continuing to grow the LFC the LFC family for coming together to help across Liverpool City Region lend a much needed helping Foundation and further develop those in need like no other football club can. and beyond. hand in the areas we felt we the programmes we can offer in could have the most impact. our community and beyond. This included volunteering Matt Parish The Foundation Board The unprecedented events of As soon as Government and community support, food and Trustees have been 2020 resulted in our regular guidelines allowed, the poverty, virtual physical activity, Director, LFC Foundation overwhelmed by the kindness, community programmes and Foundation returned to face-to- and supporting frontline passion, generosity and fundraising activities being face delivery ensuring the safety NHS staff and other invaluable resilience shown by our paused for three months. Upon of our participants, their families key workers. participants, fans, players and lockdown, the Foundation, Club and our staff while adhering to colleagues around the world. and Red Neighbours teams strict health and safety and Our anthem of You’ll Never immediately sprung into action PPE protocols. Walk Alone has never rung to provide emergency aid across so true. Liverpool City Region, through The pandemic has affected us food provision, social isolation, all, and the most in need in our In the months prior to the and NHS and key worker communities have been hit the Covid-19 pandemic, the LFC support. You can read more hardest. On behalf of my fellow Foundation was continuing about LFC during lockdown on Trustees and LFC Foundation to develop its reach and Pages 18 & 19. team, thank you for your impact, both in Liverpool and unwavering support over the internationally through our We have also developed past year to provide essential partnership with Right To Play. new ways of delivering our help where it is most needed. We were on track to have community work virtually to supported more than 30,000 ensure that we continue to Gavin Laws participants through our support those most in need. Chair, LFC Foundation growing portfolio of community We’ve had some great success in delivery programmes, and our this area, while at the same time Legends Charity Match against we’re all learning to adapt to FC Barcelona scheduled for this new way of engaging with 28 March 2020 had already each other safely. sold out.
4 5 LFC Foundation Season Review 19 | 20 Meet The Team
Billy Hogan, Vice Chair Linda Henry Community & Wellbeing Team Linda is the Managing Director of the Boston Billy joined Liverpool FC in 2012 and held a number Karl Carney, Sport Development Manager of senior roles before being appointed as the Club’s Globe. She is a co-founder of HUBweek, a fantastic Chief Executive Officer in September 2020. collaboration between the Boston Globe, Harvard Tony Cosgrove, Programme Manager, Kicks University, MIT and Massachusetts General Hospital, Patrick Brown, Kicks Co-ordinator that explores the intersection of art, science and Susan Black technology. Billy Gerard, Kicks Co-ordinator Susan joined Liverpool FC in 2011 and is the Director of Dawn Georgeson, Programme Manager, Open Goals Communications. She has over 20 years experience Jamie Henderson, Open Goals Coach in the telecommunications, technology and global Tom Werner management consultancy sectors. Tom is Chairman of Liverpool FC and the Boston Mike Levenson, Open Goals Coach Red Sox. He was instrumental in establishing and Terri Ritchie, Inclusion Manager, Inclusion overseeing the Red Sox Foundation, America’s largest Dr Simon Bowers sports team charity. Mathew Murphy, Disability Co-ordinator Simon is a GP at Fulwood Green Medical Centre in Leah McAteer, Women & Girls Co-ordinator South Liverpool, and Clinical Director of the Digital Innovation strand of Healthy Liverpool. Laura Weston Liam Brady, Disability Coach Laura joined the LFC Foundation’s Board of Trustees Megan Dykes, Women & Girls Coach in August 2019. An independent brand and PR consultant, Laura returned to Liverpool after living Andy Fulstow, Health Manager in London for 20 years, and most recently was Andy Hanlon, Mental Health Lead Managing Director at Iris Worldwide heading up its Mark Henderson, Mental Health Co-ordinator award-winning sports and entertainment agency. Ellen Anderson, Mental Health Co-ordinator, Action for Children Ste Hollis, Military Vets Project Lead Alex Hughes, Volunteer Manager
Executive Team Skills Team Matt Parish, LFC Foundation Director David McParland, Programme Manager, Primary Stars Holly Chan, Financial Controller Ste Leftley, Primary Stars Co-ordinator Janine Ross, Head of Marketing & Business Development Nick Ryan, Primary Stars Co-ordinator Gemma Smith, Senior Manager (Skills) Chris Manning, Primary Stars Co-ordinator Katie Ellis Carrigg, Senior Manager (Communities & Wellbeing) Jakob Spruce, Primary Stars Co-ordinator Lynn Taylor, Governance & Administration Manager Anthony Wright, Primary Stars Co-ordinator Stephen Piscopo, Programme Manager, Employability Administration & Operations James McCall, Programme Lead Elaine Birkenhead, Office & Administration Manager Rob Fairfield,Employability Co-ordinator Eddie Sullivan, Community Co-ordinator Franny Hargreaves, (Maternity Cover), Programme Manager, Crime Prevention Anna Slack, Programme Manager, Crime Prevention Fundraising & Marketing Ashton Lee, Project Co-ordinator Rachael Biggs, Marketing Manager Nicky Rea, Project Co-ordinator Rachel Bates, Fundraising Manager Shaun Preston, Project Co-ordinator Dr Paula Carroll, Impact & Insights Manager Lewey Smyth, Project Co-ordinator Lewis Webster, Marketing Specialist Paul Wright, Kicks Targeted Co-ordinator Tracy Boden-Coyne, Fundraising Co-ordinator Shawn Donaghy, Inspires Co-ordinator Alex Jones, Programme Manager, #iwill Helen Whitfield, Programme Lead, #iwill Mollie Caswell, Programme Co-ordinator Ellie Douglas, Programme Co-ordinator Jake McGovern, Programme Co-ordinator
6 7 LFC Foundation Season Review 19 | 20 What We Do
The Need Health Our mission is to improve and enhance communities, while creating life changing opportunities for children, young people and their families. Life expectancy in the Liverpool City Region is lower than the national average. For example, in Liverpool, In Sefton it is men live 11.1 years and 11.8 years lower for men In 2019, there were approximately women live 8.9 years and 11.5 years lower for less than the women 1,559,300 people national average In Knowsley it is (1) living in the Liverpool City Region (LCR) 11.4 years lower for men and 12.6 years lower (1) Nomisweb.co.uk. 2021. Labour Market Profile - Nomis - Official Labour Market Statistics. [online] Available from: https://www.nomisweb.co.uk/reports/lmp/lep/1925185554/report.aspx#tabempunemp for women(3)
(3) Public Health England, 2020. Public Health Outcome Frameworks. Deprivation Deprivation in the LCR is higher than the national average.
For example, Liverpool is considered the 3rd most deprived of 317 Local Authority areas. It was ranked as the 4th most deprived in 2015, having previously been ranked the most deprived in 2004, 2007 and 2010
The Anfield area in Liverpool is one of the 10 most deprived areas in England in 2019(2)
(2) Liverpool City Council, 2019. The Index of Multiple Deprivation 2019 A Liverpool analysis. [online] Available at:
8 9 LFC Foundation Season Review 19 | 20
Employment Education Levels of unemployment in LCR are greater than the UK average. Grades of GCSEs are lower than the national average. Employment in LCR is The number of young people in lower than the UK average Liverpool achieving Maths and (77.7% and 79.1% respectively)(1) English GCSEs at Grade 5 or above (1) Nomisweb.co.uk. 2021. Labour Market Profile - Nomis - Official Labour Market Statistics. [online] is lower than the national average Available from: https://www.nomisweb.co.uk/reports/lmp/lep/1925185554/report.aspx#tabempunemp (36.1% compared to 43.2%)(4)
(4) UK Government, 2019. Find and compare schools in England. Employment deprivation in Liverpool Available from: https://www.compare-school-performance.service.gov.uk/schools-by-type?step=phase&re gion=341&geographic=la&phase=16to18&page=2&For=secondary&dataSetFilter=final is ranked the 5th highest in the country(2)
(2) Liverpool City Council, 2019. The Index of Multiple Deprivation 2019 A Liverpool analysis. [online] Available at:
seasonally adjusted) (5) Department for Education, 2020. NEET statistics annual brief: England. Available from: https://assets. publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/869804/ (1) Nomisweb.co.uk. 2021. Labour Market Profile - Nomis - Official Labour Market Statistics. [online] NEET_statistics_annual_brief_2019_statistical_commentary.pdf & Government UK, 2019. NEET and Available from: https://www.nomisweb.co.uk/reports/lmp/lep/1925185554/report.aspx#tabempunemp participation: local authority figures. Available from: https://www.gov.uk/government/publications/neet- and-participation-local-authority-figures
10 11 LFC Foundation Season Review 19 | 20 How We Do It
The LFC Foundation focuses on four core areas of work:
High quality Working in partnership community delivery Combining the power of the Targeted programmes delivered Club badge, Foundation by the LFC Foundation in schools expertise, and sector leaders to and across communities. maximise social impact.
Raising funds Engaging fans Generating sustainable income Harnessing the power and to support the work of the LFC passion of LFC fans worldwide Foundation, grassroots and to make positive change partner charities. happen in Liverpool and its local communities.
Our Impact Areas & Key Outcomes The LFC Foundation focuses its By supporting children and young people and their families, we aim to deliver sustainable and work in areas of high need and long-term change for communities, ensuring our work leaves a positive legacy and continues to deprivation across Liverpool City benefit future generations. Region and beyond. We do this by looking at the root causes of the issues that affect children and young people, and by focusing our programme delivery outcomes on three key areas:
Our Mission, Vision & Values
Established as an independent By harnessing the passion and registered charity in 2010, power of our fans, we can make Wellbeing the LFC Foundation provides a real difference. Our mission a platform for the greatest is to bring together the LFC football family in the world to family to create life changing come together and help those opportunities for children and Living healthy and happy in need. young people in Liverpool and beyond. Just like our football club we want to be the best, helping Liverpool FC make an impact As the Club’s official charity we do Skills both on and off the pitch. Our things The Liverpool Way. We uphold vision is to become the world’s leading football foundation that the Club’s values of ambition, unity, Achieving success in life improves the lives of children dignity and commitment. and young people. Communities
Inspiring lives together
12 13 LFC Foundation Season Review 19 | 20
During the 19/20 season we delivered 18 community programmes.
Each programme generated so many positive outcomes, ranging from improvements in physical and mental wellbeing, confidence and self-esteem.
Other benefits included the development of skills and knowledge, making people feel inspired and engaged, improved interpersonal relationships and communication, and increased participation in physical activity and sport.
14 15 LFC Foundation Season Review 19 | 20 Our Year In Numbers
The LFC Foundation supported over 76,000 people across Liverpool City Region.
Over 19,500 267 Unique participants School and community events Over 7,000 Over 27,000 Sessions delivered Attendance at events Over 286 30,000 Volunteers Wider beneficaries Over 1,268 Number of 100,000 volunteer hours Session attendees
16 17 LFC Foundation Season Review 19 | 20 Covid-19 Response & Recovery Lockdown numbers LFC During Lockdown
As the UK entered its first Covid-19 national Working with Local Authorities, schools and lockdown on 23 March 2020, the LFC Foundation communities, we listened to their immediate with support from the Club, Red Neighbours team needs and focused our work in three vital and local community partners, entered into a areas of provision: phase of emergency response. £90,000 More than donated to the Supporting North Liverpool Foodbank 25,000 Food the NHS and poverty Social kilograms of food distributed 1,000 isolation key workers from the North Liverpool free fresh meals per Over £40,000 Foodbank’s central hub week donated to local donated to the Club’s Unity Is Strength residents in need, emergency foodbank appeal community groups, 25,000 300 school hubs, the NHS face masks donated to 1,350 goodie bags donated to and key workers Liverpool GP surgeries food vouchers issued frontline care workers, young Over 3,400 people, new mums and 16 March 24 April 14 May people provided with families affected by Covid-19 £40K Donated to New Online LFC Foundation free breakfast hampers Local Foodbanks Safeguarding Campaign Launches Big Red Design The cancellation of matches The LFC Foundation launched Competition to Raise had a significant impact on an online safeguarding Money for NHS Together North Liverpool Foodbank, which campaign to help support The Club’s official charity invited receives approximately 25% of participants who were unable youngsters and their families to its donations from matchday to attend their school and get creative during lockdown collections. The Reds’ First Team community sessions during the and draw, sketch, colour or paint squad and LFC Foundation Covid-19 national lockdown. The a unique design to be featured 15 May 21 May committed to jointly donating online safeguarding campaign across a special product range. £50K Donated for #unityisstrength £10,000 per game for the four reached out to participants to All profits from the collection is Foundation Mental Facebook Appeal remaining Premier League address whether they needed being donated to NHS Charities Health Reds’ fans around the world, fixtures played at Anfield someone to talk to, had any Over Together, supporting NHS alongside Club partners, in 2019/2020 to ensure the worries or concerns, as well as The Reds’ official charity, the staff and volunteers caring for donated to a new global foodbank could continue promoting the message of not LFC Foundation, received two Covid-19 patients, as well as Facebook fundraising appeal to function. keeping things to yourself. generous donations totalling 1,000 supporting the LFC Foundation’s £50,000 to help support its to support the ongoing food response and recovery work 25 March 13 May mental health projects and crisis work of foodbanks across calls to isolated during the pandemic. Liverpool City Region. LFC Connect Launched Red Chefs Prepared 1,000 Covid-19 community response members of work. The Steve Morgan In a bid to reduce social Fresh Meals a Week Foundation and Peter Moore the community isolation amongst older and The meals provided essential Foundation both donated vulnerable neighbours in the fuel to those who needed it £25,000, enabling the North Liverpool and Kirkby most, including Merseyside Fire Foundation to employ a Mental communities, the Club’s Red & Rescue Service firefighters, fire Health Worker and develop a Neighbours, LFC Foundation, control officers, and North West schools programme with Action and Fan Experience teams spent Ambulance Service staff. Local For Children. 3,510 time contacting people to chat school hubs and community Cookies of Kindness over the phone and enjoy a groups, supporting some of virtual cuppa with them. the most vulnerable children delivered to 327 and families in the Club’s local pharmacies Anfield and Kirkby communities, also received hundreds of fresh meals every week. 18 19 LFC Foundation Season Review 19 | 20
Living healthy and happy On Target | Move | Health Goals Malawi | Military Vets | Holiday Camps
20 21 LFC Foundation Season Review 19 | 20
Adult Disability Unified 65 133 Unique participants Unique participants
Sessions Sessions 165 delivered 23 delivered Session 1,953 attendees Session 414 attendees
Schools 4 worked in Special Educational Needs Schools (SEN) 656 380 Unique Sessions participants delivered 2,544 12 Session Schools attendees worked in
22 23 LFC Foundation Season Review 19 | 20
Girls’ Schools 320 Unique participants 126 Sessions delivered
Session 1,830 8 attendees Session attendees Schools worked in
Girls transitioning into additional 107 LFCF sessions / opportunities
Kicks Girls 501 Unique participants 129 Sessions delivered 2,004 Session attendees 6 Schools worked in
24 25 LFC Foundation Season Review 19 | 20
CASE STUDY CASE STUDY Red With Pride New: Football Welcomes Community Refugee Project Representatives from across Liverpool Football The LFC Foundation, Liverpool County FA, and The aim of the project is to Club showed their support for the Liverpool Pride Amnesty International UK teamed up to launch Festival 2019. the Football Welcomes Community Project. The create a more welcoming More than 80 staff from across the Club took part in the three-year initiative will harness the power of environment through football, annual Liverpool Pride March through the city in July to the beautiful game to create more welcoming celebrate the LGBTQ+ community. Employees and their communities for refugees and people seeking with local organisations working families paraded in LFC T-shirts, which were personally asylum across the UK. together to help refugees customised to reflect the festival’s theme of Come As You Are. and people seeking asylum to The Reds were a proud sponsor of the 2019 festival in develop a sense of belonging what marks the Club’s seventh year supporting Liverpool Pride. Liverpool FC was the first Premier League football and purpose as they settle into club to take part in a Pride March back in 2012, which their new communities. was well supported by employees, supporters and the local community.
CASE STUDY Liverpool Pride Football Tournament
The LFC Foundation hosted its second annual David McParland, LFC Foundation project lead, said: Pride tournament at Anfield Sports and “This is the second time we’ve hosted the tournament Community Centre. and we’re excited to see it continue to grow in years to come. Supported by the LCR Pride Foundation, the event aimed to raise awareness of LGBTQ+ issues and “The atmosphere was fantastic, not only did everyone promote health and wellbeing throughout the really enjoy themselves but we raised awareness of community in support of Liverpool Pride. some really important messages too.” Men’s, women’s and mixed teams from across the city – including Liverpool Homeless FC, The Brink, Mersey Marauders, Dockside Runners and Pinehurst Primary – came together to celebrate football and togetherness in support of the LGBTQ+ community.
26 27 LFC Foundation Season Review 19 | 20 New: On Target
CASE STUDY New Schools and Community Mental Health Strategy
The LFC Foundation is investing in a universal The new funding will also support a dedicated mental health programme in partnership with professional counsellor for the LFC Foundation, who Action For Children, which will be delivered in will be available to provide crisis intervention to any schools across Merseyside. participants referred by Foundation coaches and staff working in the local community. In addition, there will The new 12-week programme is designed to help be drop-in community-based provision also led by children recognise the signs of mental health issues, specialists to provide advice and guidance looking at techniques and strategies to improve their where needed. mental health, and highlighting where to go if they have concerns. Future plans include an adult male suicide prevention programme, delivered with partners and specialist service providers. The targeted programme will encourage men to talk if they have problems and how to look out for their friends’ mental wellbeing.
CASE STUDY AXA Teams Up with LFC Foundation to Provide Youth Mental Health Move First Aid Champions 38 As part of its partnership with Liverpool FC, Unique participants AXA arranged for staff from the LFC Foundation transitioning onto to take part in a training course to become Youth Move is the LFC Foundation’s Mental Health First Aid Champions. specialist coaching project for LFC Foundation Throughout the course, staff discussed topics programmes or including stigma and discrimination, the Mental Cystic Fibrosis (CF) patients at Health First Aid action plan, as well as common involved in further mental health conditions such as depression Liverpool’s Alder Hey Children’s and anxiety. Hospital. The project helps to physical activity With one in eight, five to 19-year-olds reported to have a mental encourage young CF patients health disorder, the training aims to help LFC Foundation staff to become engaged in physical become better equipped to talk about mental health issues that 37 activity to help improve lung Sessions delivered might arise amongst the young people they engage with across functions and quality of life. the different programmes they deliver directly in schools and communities.
Session 296 attendess 41 Unique participants
28 29 LFC Foundation Season Review 19 | 20 Health Goals Malawi Military Vets
Improving teenage health services and Supporting military service men and women education about HIV and sexually back into civilian life. transmitted diseases. 60 84 CASE STUDY Unique participants Sessions delivered LFC Foundation and Liverpool School 1,055 of Tropical Medicine Return Events included games programme, players reached 2,112 442 breakfast clubs, Christmas party, to Malawi health through football, football Session attendees Attendance at events inclusion, and North West League. Now in its second year, the joint These community coaches have project delivers sports-based since planned and delivered 25 public engagement activities in six mass participation sessions CASE STUDY coaches trained Malawi to provide youth friendly to more than 650 local young platforms for young people to people, and 88% of the young access available health services people who took part went on Meet Tony to receive and use HIV self-test and education about HIV and The support still continues outside of the sessions, kits, supplied and distributed by How long have you been attending other sexually transmitted like during lockdown, the WhatsApp group and the 3,307 local provider Population Services LFC Foundation sessions? diseases. challenges we are doing like Fenway In May is all International, which highlights the I’ve been attending the LFC Military Vets sessions HIV self-testing Using the medium of football really motivating. I’ve been on bike rides with two main ambition of the programme. since day one. I was one of the first four or five people and the power of the LFC badge, of the lads I met at the sessions, and the amount of to attend and have been a member since. I attend all kits distributed the programme engages with During their 10-day visit to friends I’ve made is unbelievable. the sessions and I’ve even got my twin on-board who youngsters, particularly hard to Malawi, the LFC Foundation is also ex-Army. Our virtual challenges started because some people reach young males aged between and Liverpool School of Tropical are at home, some may have been furloughed, and 14 and 22 years, who are least Medicine team provided further I left the Army in 2003 and joined the prison service. people can be lonely and get a bit down. We have 40 likely to access health education training and support to the newly It was here where I helped to set up the vets football lads in the group so there is always someone to speak and services such as self-testing trained coaches as they delivered sessions in the prisons. I was seeing a lot of ex-Army to. When someone is down, everyone is there to help and treatment plans. a week-long series of community lads coming in and struggling to cope with being in and support them – it’s like having 40 brothers. outreach sessions, culminating prison. If people have never been in the Army then The Malawi teams’ last visit in July I know that sounds really cliché, but all the support in local partner Malawi Liverpool it’s difficult to understand – it’s tough being in prison 2019 involved training 25 football and motivating each other is brilliant! Wellcome Trust’s science festival but coming from an Army background makes it even coaches, alongside FA Malawi, in event and football tournament. harder. So we target vets in the prison and help them how to deliver messages about out a bit more, we give them something back. What would you like to say to the HIV through football. Using tailored football sessions thousands of LFC fans that play the LFC as the hook, it gave hundreds of These sessions are still running so I’m made up, and Lotto, which supports the Military Vets teenagers the opportunity to find really proud that I have given something back to help out their HIV status and receive create a bit of a legacy. People are still enjoying it, programme? targeted health education. and the feedback has been great. Thanks very much for all your donations and support. If we didn’t have the Military Veterans programme How have the LFC Foundation Military Vets there would be a lot of people suffering on their own, sessions supported you? What have you not getting the help they receive from the LFC Foundation. Self-reporting rates for got out of it? It’s hard to describe but the sessions make me feel It has been a godsend for me. It sounds too good to HIV testing increased to part of a family, it is something to look forward to be true, but people don’t realise just how good the every week. Each week you get to meet the lads help has been. who have experienced the same situations as you, 83% from so they have a better understanding. The Army is 58% like a family, and when you come out of the Army it’s like you have lost something. These sessions give us something back again.
30 31 LFC Foundation Season Review 19 | 20
Holiday Camps
Out of school sports and activity camps for children aged from four to 14 years.
8 Camps delivered CASE STUDY Camp Foundation Donor Gifts 529 attendees Birthday Holiday Camp
Liverpool supporter Dom Wong Matt Parish, LFC Foundation generously donated £3,000 to Director, said: “Summer camps CASE STUDY the LFC Foundation to celebrate allow us to support young people his 50th birthday. The funds during the school break, when were used to deliver the free-of- families can find it hard to provide Summer Camp Hat-Trick charge Summer camps. out-of-school care and it can be a financial strain to sustain healthy James Milner headed to Anfield Sports Free-of-charge camps are run appetites. during half-term and Summer Taking place at and Community Centre (ASCC) to visit breaks, offering youngsters the Kirkby Sports “Camps like this also benefit the chance to take part in a variety wider community by providing participants of LFC Foundation’s of sports including football, Centre, the event activities to keep children Summer camps. dodgeball, cricket, hockey, and physically active and off the gave 50 children streets, aiming to reduce anti- The Reds’ Vice Captain met with rugby. More than 1,000 young social behaviour.” youngsters attending football people have attended the and young people and multi-sports camps which sessions to date. from Tiger Tots are funded through his own Together, the LFC Foundation and charity – The James Milner Children’s Centre, JMF aim to encourage children Foundation (JMF) – to see aged from six to 15-years-old to and St Marie’s and first-hand how participants participate in healthy recreation benefit from the sessions. Northwood primary and lead more active lifestyles. For the past three years, the JMF schools, the chance has made an annual donation of to enjoy a variety £16,000 to the LFC Foundation, allowing local Anfield children of sports and to enjoy safe and fun activities throughout school holidays. activities, as well as a healthy lunch during the day.
32 33 LFC Foundation Season Review 19 | 20
#iwill | Primary Stars | Game Changers | Inspires | IntoUniversity North Liverpool | Works & Virtual Employability Programme | Leadership Through Sport & Business | Onside | Twinning | Street Soccer
34 35 LFC Foundation Season Review 19 | 20 #iwill
Engaging young people in social CASE STUDY action, supporting and empowering Local Schoolchildren them to be active citizens, both Tackle Bullying and Homelessness now and in the future. Youngsters from a Liverpool Staff from the LFC Foundation also primary school joined forces with a local charity to discuss delivered a bullying awareness session, and homelessness and anti-bullying supported the young people in producing as part of the LFC Foundation’s 1,285 627 12,748 #iwill programme. the play. Unique participants Sessions delivered Session attendees A group of 70 Year 6 pupils from Florence Melly Primary School Paul Wright, #iwill Co-ordinator hosted an afternoon of focused at the LFC Foundation, said: activities as part of a week-long “Homelessness and bullying are 10 3 social action campaign. both prevalent issues across our city region, so it’s great to see Primary schools Secondary schools Representatives from the Florence Melly Primary School Whitechapel Centre, a homeless raising awareness and doing their worked in worked in and housing charity based in bit to help. Liverpool, visited the school to support the young people’s “The pupils have really embraced activities which included #iwill, delivering a variety of a presentation, cake sale, different activities, and it has CASE STUDY donation bags, and a dramatic empowered them to continue performance aimed at raising striving to make a difference #iwill Week 2019: 18-24 November awareness and removing the going forward.” stigma of homelessness.
The #iwill Week is an opportunity to shout about “Our commitment to the #iwill campaign over the the positive change young people are creating next three years will positively engage 4,000 children CASE STUDY in their communities as volunteers, mentors, and and young people across our city region which is just campaigners. fantastic, and I look forward to seeing the positive Matip Helps Anfield change this will bring.” The LFC Foundation was involved in more than Youngsters Tackle Elderly Isolation 30 activities with 13 local schools and 10 delivery partners and charities during #iwill Week. The week Joel Matip joined a group of Matip joined in with the pupils as supported young people to take action on issues they Year 6 pupils to help tackle they shared their technology skills, care about including anti-knife crime, anti-racism the social isolation of Anfield’s played classic board games and and hate crime, homelessness, bullying, poverty, and elderly community. chatted to the residents – helping to bridge generations animal cruelty. The youngsters from Anfield’s and address social isolation Whitefield Primary School visited a Matt Parish, Director of the LFC Foundation, said: which can often be found group of residents from Millachip “I am really proud that we are the only football club amongst the elderly community. foundation leading an #iwill programme. We have Nursing Home to teach them how made a significant investment in #iwill as we believe to use technology, including how Matip said: “It’s great to see the it is so important to empower youth social action, and to video call to keep in touch with difference the children want highlight some of the most hard-hitting issues that friends and family. to make, they’re so inspiring. affect young people in society today. Meeting the elderly fans was also really special and I’m grateful to have been asked to attend.”
36 37 LFC Foundation Season Review 19 | 20 Primary Stars New: Game Changers
Using the appeal of football to inspire primary Using the power of football to boost reading schoolchildren to learn, be active, and develop skills and life chances of excluded young people. important life skills. Over 9,000 2,839 48,270 Unique participants Sessions delivered Session attendees
98 30 Additional support Teacher attendees Partner provided to a further at CPD workshops Schools 56 schools in the (Continued Professional Development) Liverpool City Region
CASE STUDY Big Red School Sports Day Goes Digital
The LFC Foundation hosted a virtual sports day in April to engage with schoolchildren safely in their own home environment during the first national lockdown. CASE STUDY Matt Parish, Director of the LFC Foundation, said: The Big Red School Sports Day The LFC Foundation teamed up with the National “We are delighted to be delivering the Game welcomed children from the age Literacy Trust to launch a new educational Changers programme, which fits in perfectly of four to participate in a range programme in Merseyside. alongside our current secondary school delivery and of interactive activities using the Funded by BT Supporters Club through Comic Relief, enables us to further reach the most high-need Premier League’s Primary Stars Game Changers combines football-themed reading communities. (PLPS) curriculum. lessons, practical football activities, and sporting role “In Liverpool, 48.7% of neighbourhoods are classed Participation in the event models, to equip 900 excluded students aged 11 to as highly deprived, and Game Changers gives us the was free-of-charge, and 14 with the reading motivation and skills to overcome perfect opportunity to target these areas to bring was broadcast on the LFC barriers to educational success. about a tangible, positive change. Foundation’s Facebook page Young people who are excluded from mainstream later that month. education have some of the poorest outcomes in The event focused on education, health, and life – only 1% achieve five “By taking on the challenge self-assessment – a key part of good GCSEs. Excluded young people are 10 times to improve literacy and the PLPS curriculum – with more likely than their peers to experience mental children marking their own health problems. overall educational performance out of six stars. Game Changers aims to make a positive change to outcomes, we can create All participants received a digital these statistics by leveraging young people’s interest certificate of participation. in football to provide a vital route into reading, life changing opportunities Participants had the opportunity which research shows can boost their educational for children and young to repeat the sports day at a and mental wellbeing. people across Merseyside.” later date in order to track their The Club charity will deliver Game Changers sessions development through the to more than 100 excluded students over the next LFC Foundation’s official 18 months, with coaches working alongside Pupil YouTube channel. Referral Units and alternative provision settings across Merseyside.
38 39 LFC Foundation Season Review 19 | 20 Inspires
Inspiring children and young people to develop the personal skills and positive attitudes to succeed in life. 292 129 80 Unique Group sessions One-to-one participants delivered sessions delivered 1,001 3 Session Schools attendees worked in
CASE STUDY
Premier League Inspires Programme CASE STUDY Premier League Inspires is an education programme Inspires Participants Fundraise for Alder Hey introduced in 2019, which was Participants from the LFC Foundation’s Premier Shawn Donaghy, Inspires Co-ordinator at the developed by the Premier League Inspires programme visited Alder Hey LFC Foundation, explained: “The Inspires programme League and professional Children’s Hospital to donate proceeds from a aims to help upskill pupils through alternative football clubs. fundraising initiative. forms of education and different methods of The programme is aimed at approaching learning. Fifty pupils from Broughton Hall Catholic High School young people aged between in West Derby – which is located less than a mile “Our work focuses on pupils who are struggling 11 and 25, and brings together from the hospital – spent six weeks undertaking a to engage with school, have low attendance or learnings from previous PL community fundraising project as part of the LFC behavioural issues, and we use the power of the programmes such as PL Foundation’s work in the school. Club badge to inspire these pupils to achieve the Enterprise, PL Works, and The best they can. Prince’s Trust Achieve course. The youngsters raised £250 through their activities, which included a cake sale and Christmas accessory “The young people worked really hard on this project Young people today face a variety day. The funds were presented to hospital staff, as and delivered fantastic presentations during the of ever evolving challenges, well as Christmas cards and shoeboxes containing ideas phase. The effort, hard work, and excellent experiencing mental health gifts for patients. attitude they showed throughout the entire project issues more than ever. Teachers was outstanding and they are a credit to both their and practitioners in secondary The pupils were given a tour of the hospital grounds, school and the LFC Foundation. schools and the education sector including the Steven Gerrard Foundation Garden, face multiple pressures and each which opened in 2015 thanks to a donation from “We’d also like to thank the staff at Alder Hey for school has differing priorities, The Reds’ legend. their warm welcome and for taking the time to show including approach to pastoral us around the different areas of the hospital. They The project also included pupils researching about care, behaviour management, offered a great level of insight and the pupils really Alder Hey; gathering ideas on how to raise money for and emotional support. learned a lot from the visit.” the hospital; and coming up with ways to help staff and patients over the Christmas period. Ideas were put to teachers and senior LFC Foundation staff in a Dragons Den-style format, allowing pupils to work on their presentation and teamwork skills.
40 41 LFC Foundation Season Review 19 | 20 IntoUniversity North Liverpool
IntoUniversity is an educational intervention that provides local learning centres to 142 57 students seen students seen on inspire young people to improve their for Academic Support the Buddy programme academic performance and employability skills and progress onto university. 285 students seen on students worked with in 2,033 the Primary FOCUS 910 total this academic year unique students worked programme with in the three years since 342 568 the funding partnership Primary Secondary began 481 students seen on the Secondary FOCUS programme North Liverpool H.E Progression Rate vs 23% 60 62% University of Liverpool local average volunteers have inspired at events, IntoUniversity nationwide given campus H.E Progression Rate tours and provided mentoring and 71% vs 43% Academic Support
national average* Figures from IntoUniversity North Liverpool Annual Report 2019/2020.
* Estimated % of all maintained school pupils who entered H.E by age 19 (2018/2019)
42 43 LFC Foundation Season Review 19 | 20 Works & Virtual Employability Programme
Uses the power of football and Liverpool Football Club to engage young people who are not involved in education, training, or employment.
Works
23 17 This was the first ever hospitality specific Unique Sessions Works programme and resulted in participants delivered 12 casual jobs being offered, of which 11 were accepted 175 12 Session Young people completing attendees 30 hours of work experience
CASE STUDY LFC Foundation and TigerWit Employability Scheme Virtual Employability Programme Encourages Future Workforce As part of its Premier League stage in their lives. This included The youngsters were Works scheme, the LFC one-to-one development sessions 29 63 Foundation teamed up with the and a CV surgery to focus on how also treated to a Club’s online foreign exchange to write and construct a successful trip to London to Unique One-to-one trading partner TigerWit, to CV to capture the attention of help young people develop their future employers. visit the impressive participants sessions delivered personal and social skills. At the start of the scheme, Bloomberg This enables the young people to participants received a special make a positive transition back surprise when LFC legends John headquarters to into education, access training, or Aldridge and Roy Evans paid get a sense of what gain meaningful employment. them a visit to deliver a career session with a difference, before working life is like The scheme spanned five weeks the group headed out onto the and was delivered at Anfield by in a professional pitch for a once-in-a-lifetime TigerWit. It featured a group of 11 opportunity to play on the famous environment. young people, aged between 18 Anfield turf, courtesy of TigerWit. and 25, taking part in a range of activities aimed at inspiring and supporting them onto the next
44 45 LFC Foundation Season Review 19 | 20
CASE STUDY Meet Rebecca The eagerness of 21-year-old Rebecca Dillon to learn throughout the programme resulted in an all expenses paid week of work experience in TigerWit’s London head office. Rebecca’s schedule will see her “We recognise that young people spend time within a number are our future so they’re learning of departments across the additional skills and meeting real business including marketing, people who work in the business user experience design, finance world, seeing where they’ve come and compliance, and sales and from and how they’ve got to technology, to provide her with a where they are now. Often they’ve well-rounded experience to help been on a not-too-dissimilar her discover the field she is most journey which can give these interested in. young people inspiration for their own career paths.” Matt Parish, Director of the LFC Foundation, said: “Our Talking about her experience employability programme offers on the programme, Rebecca employment support and unique commented: “I found the experiences to young people who employability scheme really have either been out of work or valuable, especially the CV surgery full-time education for a period of as it helped me to develop my time. It really helps them to build own CV and tailor it to different their confidence, which is a core job applications to meet each part of the scheme. company’s criteria. I also really enjoyed playing on the pitch at Tim Hughes, CEO at TigerWit, Anfield – it was fantastic to meet added: “It has been inspiring to the former players and have the once-in-a-lifetime opportunity to work with the LFC Foundation score in front of The Kop. and we look forward to “I’m really looking forward to continuing this scheme in the starting my work experience in London. During the course I years ahead to help young was motivated by TigerWit’s inspirational talks and wanted to people like Rebecca learn the get a glimpse of life in the city and skills and gain the confidence to a corporate work environment. I was able to find out more about get any job they want. We are the company, which encouraged looking forward to welcoming me to apply for the position. This opportunity will be invaluable as Rebecca to the TigerWit office it’ll give me transferable skills and in London, and will provide knowledge which I’ll be able to use throughout my life.” her with a rounded week of experience that we hope will serve her well for the future.”
46 47 LFC Foundation Season Review 19 | 20 Leadership Through Sport & Business Onside
Prepares and supports bright young people Addressing youth and gang crime in conjunction who face disadvantages into secure, with schools across Liverpool and Merseyside. sustainable, high-quality careers in accounting, business, and finance. 114+ 264 3,848 2 Unique Sessions Session 3-day 13 17 165 12 participants delivered attendees events held for Unique Sessions Session achieved the participants delivered attendees Sports Leaders qualification 110 Participants taking part Year 7 student 103 in social action project attendees 6 completed pre-apprenticeship programme and placement Participants completing 24 a leadership course
CASE STUDY Celebrating Onside Success
Participants from the Onside project were invited The day ended with a tour of the stadium and a to Anfield in January by the LFC Foundation for a raffle, with prizes including LFC match shirts, signed special event. player photos, and a Champions League Final winner’s medal replica. Working in collaboration with Merseyside Police, Onside is also part-funded by Merseyside’s Violence Matt Parish, LFC Foundation Director, said: “Onside is Reduction Unit. The project aims to address some a relatively new programme for us yet we’re already of the social issues faced by young people today, seeing a real difference in the participants, so it’s including stereotypes and perceptions, mental health, fantastic to be able to reward their efforts and and youth and gang crime throughout the local area. progress so far. We’re really looking forward to seeing the young people continue to grow and develop their The project uses the draw of the LFC badge to skills as the project continues.” engage with local students, providing them with key skills, confidence, and the resilience to overcome obstacles and choose the right pathways in life. Pupils from Kirkby High School and All Saints Catholic High School were invited to the Sir Kenny Dalglish Stand at Anfield for the special event to mark their hard work and attentive attitude in the classroom. Superintendent Mark Wiggins from Merseyside’s Violence Reduction Unit congratulated the youngsters on their success. The group also took part in a networking event where they were given the opportunity to spend time with representatives from Merseyside Police and Merseyside’s Violence Reduction Unit.
48 49 LFC Foundation Season Review 19 | 20 Twinning Street Soccer
Supporting inmates to develop their skills and Tackling youth homelessness through training, qualifications to reduce the reoffending rate coaching, and employability workshops. amongst adult men. CASE STUDY 32 22 251 17 Graduation Time! 16 Unique Sessions Session achieved the Students from the LFC Recent graduate Shaun said: “It Unique Foundation’s Street Soccer normally takes a while for me to participants delivered attendees Sports Leaders qualification Academy celebrated the build trust, but I’ve been able to participants programme’s first ever trust here and talk more. I feel like graduation at Anfield Stadium. I’ve been able to communicate a lot more.” A special ceremony was held in the Sir Kenny Dalglish Stand The Street Soccer Foundation 12 following the completion of a was launched in 2015 and works Sessions CASE STUDY 10-week course of sports and with a number of Premier League employability training. partners to raise awareness of delivered youth homelessness, providing The LFC Foundation first teamed Sports Leadership for Rehabilitation development programmes for up with footballing charity, Street vulnerable and homeless young Soccer Foundation, in May 2019 to As part of the Twinning project, the LFC Foundation Altcourse have committed to delivering their second people across the UK aged help tackle youth homelessness in offers a 10-week programme to 12 HMP Altcourse Twinning course. I want to commend all involved for between 16 and 24-years-old. 80 inmates with weekly workshops both in the their fantastic work offering new opportunities and Liverpool and the North West. In Liverpool, both foundations Session classroom and on the football pitch. real hope to the men at HMP Altcourse to help them The LFC Foundation and co-deliver the Street Soccer turn away from reoffending.” Street Soccer curriculum offers It focuses on helping prisoners develop leadership Academy course at Anfield attendees vulnerable and homeless young skills, form positive relationships, understand the rules Steve Williams, G4S Director at HMP Altcourse, Sports and Community Centre people a fusion of professional of the game, and build their technical football skills in added: “Fostering links between the community and and Anfield Stadium. outdoor training sessions. the prison is a real focus for us at Altcourse, whether football training, positive mindset that be through work, education, or physical activity. coaching, and employability- The aim is for the participants to develop and By partnering with the LFC Foundation as part of the driven workshops in a bid to demonstrate key qualities and skills for employment Twinning project, we are able to offer the men a real promote physical and mental both within football and beyond once they are opportunity to learn and develop new skills, as well as wellbeing and provide important released. Throughout the programme, the sports improve confidence in their own abilities.” life skills. leadership course will be supplemented by employability skills and interview practise. Jason Swettenham, Head of Prison Industries, Catering, Retail and PE at HMPPS, said: “We are Upon completion of the course, they earn an extremely grateful to David Dein, the Twinning accredited Level 2 Sports Leaders Certificate to project, and the LFC Foundation for engaging with officially recognise their participation. Participants the men at HMP Altcourse. To participants, the also have the opportunity to apply for a mentor role, attendance of David Dein and Liverpool and Wales in which they can use their new skills and experience legend Ian Rush to kick-off their course is like meeting to support future cohorts. football royalty – and evidence of how much the Matt Parish, Director of the LFC Foundation, Twinning project is determined to use the power of explained: “The Sports Leadership course football to help them turn their lives around.” provides participants with many key skills such as management, communication, and confidence to help improve their employability prospects upon release – and reduce the likelihood of reoffending.” David Dein MBE, former Vice Chairman of Arsenal and the Football Association, founded the Twinning project. He said: “It is a real testament to the success of their first delivery and dedication to tackling the reoffending rate that the LFC Foundation and HMP
50 51 LFC Foundation Season Review 19 | 20
Kicks | Mini Kicks | Open Goals | Football Development | Multi-Sports
52 53 LFC Foundation Season Review 19 | 20 Kicks
Using the power of football and sport CASE STUDY to inspire young people in some of the LFC Foundation and Standard Chartered most high-need areas. Celebrate Women’s Football The LFC Foundation and The winning girls’ squad, named “We wanted to Standard Chartered teamed Team Bo Kearns after their LFC up to celebrate women’s Women hero, were presented with celebrate this football with a special their trophy on the Anfield turf momentous 2,083 624 9,668 tournament in Anfield. during a special half-time event. occasion with our Unique Sessions Session As LFC Women made history by Tournament participant playing the first ever Women’s 12-year-old Georgia Andrews girls’ teams, and I participants delivered attendees Super League match at Anfield was also given a day to remember Stadium, the LFC Foundation and when she was rewarded with know they were all the Club’s main sponsor held a the chance to sit behind the really inspired by AIMS women’s football competition for Anfield dug-out with the local youngsters at nearby Anfield LFC Women’s players and seeing their LFC To engage young people in To offer pathways to players Sports and Community Centre. manager Vicky Jepson. Women’s heroes positive and inclusive activities. into football development Six 5-a-side girls’ teams from Matt Parish, LFC Foundation play at Anfield.” opportunities, volunteering, LFC Foundation programmes, Director, said: “This was a historic To create stronger, safer, and or career development. Everton in the Community, weekend for LFC Women and more inclusive communities. and Birmingham Youth Sports women’s football. Not only was Academy spent the morning it the first time a Women’s Super playing a series of competitive League game was held at Anfield, games before heading to Anfield but the 23,500-strong crowd to enjoy the historic LFC Women v marked the biggest attendance CASE STUDY Everton Women Derby. for a women’s football match on Reds’ Goalkeepers Meet Merseyside for almost a century. LFC Foundation Youngsters
Liverpool FC First Team Adrián commented: “It’s fantastic goalkeeper Adrián and to visit Anfield Sports and LFC Womens’ Anke Preuss Community Centre and meet met youngsters from a LFC young people from the Foundation programme. LFC Foundation programmes. For a player like me who is fairly The pair headed to Anfield new to the city, it’s really great Sports and Community Centre to get involved in the local to take part in a special community and see the work our tournament celebrating the Foundation does. relaunch of the LFC Foundation’s Premier League Kicks. “You can really see that the young people enjoy these Participants from Kicks’ U15 sessions and take a lot of sessions went head-to-head with positives away with them.” teams representing Everton, Derby County, West Bromwich Albion, and Manchester City during an afternoon of 9-a-side games, before meeting with The Reds’ goalkeepers for a question and answer session and photo opportunity.
54 * these figures include Kicks girls and Kicks inclusion figures cited on page 22 55 LFC Foundation Season Review 19 | 20 Mini Kicks
Friendly and welcoming introduction to the fundamentals of football for youngsters aged four to six. 336 43 787 7 10 Unique Sessions Session Venues Participants participants delivered attendees delivered in transitioning to academy
AIMS Mass engagement of our youngest Develop the LFC Foundation participants, delivering an Development League across introduction to football. numerous areas of the region. To create pathways into further activities such as local grassroots football and future LFC Foundation programmes.
CASE STUDY Four New Mini Kicks Sites
Due to the enormous success of our Anfield and Rainhill football sessions for four to six-year-olds, we’re now taking Mini Kicks to four new indoor locations across the city. Merseyside boys and girls can learn to play the beautiful game ‘The Liverpool Way’, with weekly football sessions expanded to now include Kirkby, Toxteth, Croxteth, and Halewood.
56 57 LFC Foundation Season Review 19 | 20 Open Goals
Using the power of sport and play to transform the lives of young people and their families. 165 411 1,955 15 Unique Sessions Session Parks participants delivered attendees delivered in 57 15,017 Events held Event attendees
AIMS Enhanced wellbeing of children and young people in targeted urban communities.
CASE STUDY Lovren Supports Open Goals Dejan Lovren visited St Teresa of Lisieux Catholic Open Goals coach-led activities include quick cricket, CASE STUDY Primary School in Norris Green. ultimate frisbee, orienteering games, hot potato, cat and mouse, bean bag throw, and frisbee golf. The Reds’ centre back took part in an Open Goals LFC Debuts New Charity Logo Each location has indoor facilties in the event of taster session run by the LFC Foundation, the Club’s bad weather. on Champions League Shirt official charity. Open Goals taster sessions are delivered by “We are committed to improving the lives of children Pupils from Year 5 enjoyed an Open Goals Fans would have noticed the addition of the Right LFC Foundation coaches and volunteers in schools and young people across Liverpool City Region and multi-sports session alongside Lovren, who To Play logo, which was unveiled when the reigning across Merseyside to encourage awareness of the beyond. Our partnership with Right To Play will enable really brought out their competitive spirits. European Champions faced Salzburg at Anfield. project and participation. us to extend our reach and help transform more lives In support of Club charity the LFC Foundation and Open Goals is the LFC Foundation’s free weekly through the power of play.” Leslie, a teacher at St Teresa of Lisieux Catholic their partnership with Right To Play, the Right To Play multi-sports and activity sessions delivered in 15 Primary School, explained: “We have received logo features prominently on the back tail of The Kevin Frey, CEO of Right To Play, added: “We are local parks across Merseyside for children aged five amazing support from the LFC Foundation. Their Reds’ Champions League jersey. proud to have the Right To Play logo on Liverpool FC’s upwards and their families. coaches and volunteers are fantastic with our pupils, Champions League jersey to recognise our exciting The recently established multi-year partnership The free sessions, which do not require and really add to our physical education offer. new partnership with the LFC Foundation. between Right To Play and the LFC Foundation pre-registration and typically last up to two hours, Following on from these taster sessions, lots of our brings together two innovators and leaders in the “Our collaboration is built on a shared belief that are designed to support and encourage families to children go onto participate in Open Goals in their fields of sport and play to combine their expertise to every child deserves to be safe, healthy, and be more active together, and are inclusive to suit local parks.” implement high-impact programmes that will benefit empowered. Together we will transform the lives of all abilities. vulnerable children. The joint programmes will be vulnerable children and young people in Anfield and launched initially in Anfield and Thailand, and will be around the world.” later expanded to include other countries. Matt Parish, Director of the LFC Foundation, said: “We are delighted to have the opportunity to feature the Right To Play logo on the Champions League shirt. This will provide a fantastic platform to highlight our partnership and work with Right To Play to millions of fans across the world.
58 59 LFC Foundation Season Review 19 | 20 Football Development Multi-Sports
48 7 80 120 90 999 Unique Sessions Session Unique Sessions Session participants delivered attendees participants delivered attendees
AIMS AIMS Provide and deliver a high-quality To create pathways for Provide and deliver a high-quality To create pathways into grassroots multi-sports programme. participants into partnering clubs in the region. Football Development Programme. provisions. Increase children’s enjoyment, Increase children’s enjoyment, To develop the LFC Foundation participation and skills in participation and skills in Development League across competitive and non-competitive competitive and non-competitive numerous areas of the region. sports and physical activity. sports and physical activity. To mentor local grassroots clubs.
Sessions delivered included four virtual coaching sessions; one Manager); one external grassroots coach forum with Pep Ljinders (First team Assistant Manager), one link up coaches’ session with LFCF and FEFA and one coaches Q&A with LFCF, LFC Academy Players and FEFA.
60 61 LFCLFC FoundationFoundation SeasonSeason ReviewReview 1918 | | 2019
Being Red
Supporting Others In The LFC Family | With A Little Help From Our Friends | The Game Of Legends | Volunteering
62 63 LFC Foundation Season Review 19 | 20 Supporting Others In The LFC Family
McVeigh Legacy Grows LFC Foundation Donates with LFC Foundation Funding £24K to Support Holiday Camps in Anfield A charity offering respite breaks £36,000 from the Liverpool Magical Memories for families affected by cancer charity match against Joanne added: “Owen was a The Reds’ official charity has been given a helping hand Milan Glorie. “The camps also bring benefits to the wider vibrant, colourful splash of life. He donated £24,000 to Anfield thanks to the LFC Foundation. Owen’s dad Mark, who would take was magical. We were both still in Sports and Community Centre community by providing activities to keep The Owen McVeigh Foundation his son to watch Liverpool home work and didn’t need to leave our (ASCC) to help support its young people engaged and off the streets, enriches the lives of local children and away, explained: “Funding jobs because Owen’s illness was Fit & Fed programme for suffering with cancer by providing from the LFC Foundation has so short. Other families have to the next 12 months. helping to reduce anti-social behaviour.” them and their families with helped us modernise the whole leave work and then they have no Fit & Fed are free camps that run money can’t buy experiences. facility for children to visit and money to experience memories during school holidays, providing Adam Clarke-Jones, Manager of spend some quality time with their we were lucky to have with Owen. It was set up in memory of a range of sports and other Anfield Sports and Community families for many years to come. Liverpool fan Owen McVeigh, who “Once we decided to set up a activities including dance and art. Centre, added: “We are delighted It’s always been all about Owen was 11-years-old when he passed charity for Owen, we knew the Participants also receive a healthy to have the support and financial and making sure that his legacy away in December 2015 only three importance of being a family, of breakfast and lunch as part of the backing of the LFC Foundation, as continued and lasted deep into days after being diagnosed with being together, and just having scheme. well as continued help from the the future.” leukaemia. some really good memories.” Club’s Red Neighbours team with The camps run alongside a The importance of providing our wider programme of activity By Summer 2019, enough money packed Summer activity schedule families with a retreat, somewhere at ASCC. had been raised to purchase at ASCC which also includes to spend precious time away, has a holiday lodge in the Lake badminton, basketball, LFC “Our centre aims to support the been a driving force for both Mark District. The lodge has now been Foundation multi-sports events, local community by providing a and Joanne, Owen’s mum. fully refurbished courtesy of the arts and crafts, boxing, fitness range of inclusive activities that LFC Foundation, who donated classes, trampolining, and everyone can access. We are so inclusive sports. grateful for Liverpool Football Club’s continued assistance Matt Parish, LFC Foundation through the LFC Foundation and Director, said: “It’s fantastic to be Red Neighbours teams because able to donate funds to Anfield it enables us to keep delivering Sports and Community Centre to more for our local residents.” help support its fantastic Fit & Fed camps for the next 12 months. “Providing free access to physical activity and healthy food during the school holidays is really important to support local children and their families. We know that many families feel the financial strain of the school holidays, particularly in areas of high need like Anfield.
64 65 LFC Foundation Season Review 19 | 20
“With an investment of almost £2,000 into the KnifeSavers kits so far, this strengthens the LFC Foundation’s commitment to helping young people and therefore helping to improve the survival rates of victims. We’re proud to be supporting local communities by funding the packs for some of our key delivery locations across the city and for secondary schools.”
In addition to the kits, KnifeSavers has provided LFC Foundation staff with training and education on bleeding control and using the kits, which aim to empower and educate people on how to deal with life threatening injuries caused by knife crime.
LFC Foundation Funds KnifeSavers Kits
KnifeSavers kits have been designed to include essential items to allow trauma victims an increased chance of survival if faced with a knife wound. The kit includes scissors, gloves, trauma dressings, military-grade gauze, and a chest wound sealant.
Funding was made available through the LFC Foundation’s Onside+ and Premier League Kicks football programmes. Both schemes work with participants of the age group often identified as the highest likelihood of engaging in knife crime or being the victim of possible stabbings. The KnifeSavers initiative is run by trauma surgeon Mr Nikhil Misra, from the Major Trauma Unit at Aintree Hospital in Liverpool. Matt Parish, LFC Foundation Director, said: “We were approached by Nikhil about the work he has been doing. Not only has he got first-hand experience of the devastating effects of knife crime, but he also has a huge passion for educating our young people to help keep them safe.
66 67 LFC Foundation Season Review 19 | 20 With A Little Help From Our Friends
Supporters Clubs Rise to Liverpool Fans Raise £5,000 LFC Foundation Fundraising Challenge at Annual Dutch Tournaments More than £9,000 has been Matt Parish, LFC Foundation Each of the three Friendship between Reds’ fans It was the eighth year that the raised for the LFC Foundation Director, chose the winners of and FC Utrecht supporters has fundraising weekend has taken by Official Liverpool Supporters each award. He explained: “It’s an winning branches raised more than £35,000 for place, alternating each year Clubs (OLSC) as part of the OLSC incredible feeling to know that our will be awarded good causes over the between Liverpool and Woerden. Fundraising Challenge. Official Liverpool Supporters Clubs last decade. The friendship between the two have given so much of their time, sets of fans stems from when An impressive 287 OLSC branches a special LFC Most recently, a group of Liverpool effort, and love to support our Liverpool FC met FC Utrecht in the from around the world were supporters helped to raise more mission of creating life changing prize, with OLSC Europa League back in 2010. challenged to organise fundraising than £2,000 during their annual opportunities for children and events to bring Reds’ supporters Myanmar and OLSC charity fundraising weekend with Ste Traynor said: “I’d like to thank young people. together and raise money for the Cyprus receiving their Dutch counterparts. everyone that attended and helped contribute to such a great Club’s official charity. “Once again, the OLSCs were Organiser Ste Traynor took a challenged to bring the LFC family a VIP matchday weekend. VEP Woerden will travel Through activities such as bingo 16-man squad to Holland together and create innovative over to Liverpool for the ninth nights, Futsal tournaments, blood experience at where they were beaten 7-2 by and unique fundraising ideas. The charity weekend when we’ll be donation campaigns, and football VEP Woerden. An auction and entries did not disappoint with Anfield, and OLSC hoping to reclaim the crown on training camps, supporters clubs raffle followed, raising €2,500 charity raffles, football viewing home turf.” competed to raise the highest Malta given a meet (£2,240) for the LFC Foundation, parties, Futsal tournaments, total and take home one of the Hillsborough Justice Campaign, auctions, and a last man standing and greet video call three top awards. and the 23 Foundation. competition to name a few! with a Liverpool FC The YNWA Award for the highest “We’d like to congratulate all of total, Original Award for most First Team player. the winners and thank each of innovative fundraising idea, and the branches involved for their LFC Family Award for the best fantastic contributions.” family focused activity went to Featured Fundraiser: OLSC Cyprus, OLSC Malta, and OLSC Myanmar, respectively. Mike King Runs for The Reds! Mike King is a huge fan of Throughout his training, Mike Liverpool Football Club and kept track of his performances is a season ticket holder. and shared his stats with his With Liverpool’s exceptional donors through his online performances over the past two JustGiving page. He said: seasons, Mike felt compelled to give something back to his Club’s official charity. “It’s a fantastic event Mike, his dad and stepmum took part in Run For The 96 5K in aid and we’re all excited of the LFC Foundation, running to run again for the to remember the 96 Liverpool FC fans who tragically lost their lives LFC Foundation. I’m at Hillsborough. now hoping to do Raising £382.48, the family were a 10K and will once joined by more friends for the RFT96 2019 event, with Mike again be raising on his own raising an incredible money for the £296 – raising an overall total of £678.48 for the LFC Foundation official charity of the over two years. Club I love.”
68 69 LFC Foundation Season Review 19 | 20 The Game Of Legends
Liverpool’s two-goal advantage There was a standing ovation from all four was restored as Heskey delicately dinked over Alexander, with corners of Ibrox in the 75th minute when Gerrard claiming the assist. But that was quickly wiped out when Gerrard was replaced by David Thompson Peter Lovenkrands pounced on and headed straight down the tunnel. loose control from Johnson. Both teams squandered opportunities He emerged moments later decked in towards the end of an blue to a rapturous reception, and entertaining opening 45 minutes. Thomas Buffel missed from yards completed the remaining nine minutes out, while Gerrard was denied by for Alex McLeish’s team. the post from close range. After a fast start to the second Alex Rae grazed the top of the period, the affair slowed down crossbar for Rangers in the dying somewhat and chances were moments, but The Reds held on to few and far between. Rangers’ the result. goalkeeper Alexander repeatedly denied Liverpool from adding to their lead with a string of impressive saves. Liverpool FC First-half goals from Luis Garcia, Legends Beat Patrik Berger and Emile Heskey decided Their Rangers the encounter in the Scottish city of Counterparts Glasgow in October 2019, played in front of 3-2 at Ibrox 30,488 spectators.
Ian Rush managed the Liverpool Berger doubled Liverpool’s lead side featuring names including after a counter-attack from Kuyt, Jamie Carragher, Dirk Kuyt, and Gerrard saw Garcia pick up Glen Johnson, and Rangers’ First the ball in the box and square Team Manager Steven Gerrard, for the eventual goalscorer. who turned out for both teams. Rangers pulled one back in the 25th minute when Boyd made The former skipper represented amends for his earlier miss, The Reds in the first-half and converting Lee McCulloch’s neat was jokingly booed by the home through ball. Goals for either side crowd as he registered the were then netted within seconds match’s first shot on target inside of each other. three minutes. The visitors conceded a penalty minutes later when Carragher brought down Kris Boyd. Boyd stepped up from 12 yards out, but ended up dragging his effort wide of Jerzy Dudek’s right post. The deadlock was broken when £100,000 Kuyt sent an inviting cross into the box that was met by Garcia’s raised for the diving header, with Neil Alexander unable to make a save. LFC Foundation
70 71 LFC Foundation Season Review 19 | 20 Volunteering
Our volunteers are the backbone of the LFC Foundation. During the 2019/2020 season we had 130 regular community volunteers, and our volunteering programme was funded by Liverpool John Moores University.
286 1,268 56 Total volunteers Number of different volunteering volunteer hours opportunities
When the pandemic hit 156 staff signed up to volunteer their time supporting foodbanks and those socially isolated. Our Youth Panel, made up of LFC Foundation participants, have continued to help inform our decision making. In the past year they have met 18 times discussing various topics and ensuring we have a youth voice across all our work.
72 73 LFC Foundation Season Review 19 | 20 Thank You From The LFC Foundation
74 75 Creating life changing opportunities for children and young people
liverpoolfc.com/foundation
The LFC Foundation is the official charity of Liverpool Football Club. An independent charity registered in England & Wales with The Charity Commission, Charity Number: 1096572. Registered Office: Anfield Road, Liverpool, England L4 0TH. 76