BDG Taps Elizabeth Webbe Lunny As Executive Vice President, Revenue
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The Data Journalism Handbook
THE DATA JOURNALISM HANDBOOK Towards a Critical Data Practice Edited by Liliana Bounegru and Jonathan Gray 1 Bounegru & Gray (eds.) The Data Journalism Handbook “This is a stellar collection that spans applied and scholarly perspectives on practices of data journalism, rich with insights into the work of making data tell stories.” − Kate Crawford, New York University + Microsoft Research New York; author of Atlas of AI “Researchers sometimes suffer from what I call journalist-envy. Journalists, after all, write well, meet deadlines, and don’t take decades to complete their research. But the journalistic landscape has changed in ways that scholars should heed. A new, dynamic field—data journalism—is flourishing, one that makes the boundaries between our fields less rigid and more interesting. This exciting new volume interrogates this important shift, offering journalists and researchers alike an engaging, critical introduction to this field. Spanning the globe, with an impressive variety of data and purposes, the essays demonstrate the promise and limits of this form of journalism, one that yields new investigative strategies, one that warrants analysis. Perhaps new forms of collaboration will also emerge, and envy can give way to more creative relations.” − Wendy Espeland, Northwestern University; co-author of Engines of Anxiety: Academic Rankings, Reputation, and Accountability “It is now established that data is entangled with politics and embedded in history and society. This bountiful book highlights the crucial role of data journalists -
BDG Acquires the Outline
BDG Acquires The Outline NEW YORK – March 27, 2019 – BDG today announced the acquisition of The Outline, a digital destination focused on the increasingly complex confluence of culture, power, and technology. The acquisition is effective immediately and will include The Outline’s chief executive officer and Editor-in-chief, Joshua Topolsky along with its editorial, technology, and revenue teams. “The Outline has created industry leading technology and ad product,” said Bryan Goldberg, CEO and Founder, BDG. “We love what they’ve done as an independent, story-driven publication, and look forward to working together to speak to new audiences BDG has not previously reached.” "We can't wait to bring our team, technology, and storytelling to the BDG family," said Joshua Topolsky, CEO, The Outline. "Bryan and the company have built an impressive modern media business, and we're excited to be part of the next chapter." Founded in 2016, The Outline created a technology platform and brand for cultural enthusiasts, guiding its readers to understand the world, feed their curiosity, and challenge assumptions along the way. The Outline has been lauded for its groundbreaking digital design and brazen storytelling, winning Digiday Awards for “Best Publishing Platform” and “Best Design,” and a Society of News Design Award for “World’s Best Digital Design.” The Outline is BDG’s sixth acquisition since its founding, most recently having purchased The Zoe Report, Gawker, Flavorpill Media, and Mic in 2018. The site will also join BDG’s portfolio of brands including Bustle, Romper, and Elite Daily. Collectively, the digital publisher reaches over 50 million US Comscore readers a month. -
Generating Brand Partner Revenue and Impactful Content
Generating brand partner revenue and impactful content Meaningful, ongoing engagement with Millennial and Gen Z women transforms Bustle Digital Group’s relationship with their audiences and advertisers Millennial and Gen Z women have a wealth of media options at their fingertips. Bustle Digital Group (BDG) needed a way to engage and understand their preferences to inform brand partner pitches, develop a differentiated ad sales program and continue developing editorial content that keeps readers across their sites engaged. BDG is home to Bustle, Elite Daily, Romper, The Zoe Report, Mic, The Outline, Flavorpill, and Gawker (relaunching later this year), and they use the Hive for the female-dominant publications (Bustle, Elite Daily, Romper, and The Zoe Report). The BDG Hive gives them fast, agile access to Millennial and Gen Z women who are richly profiled, highly engaged and have consented to give ongoing feedback. Insight from the Hive contributed to 6% of revenue in 2018. Members of the Hive provide more than feedback, they share their lives with us. Yes, that insight helps generate revenue, but more importantly it makes our sites more meaningful and relevant to our readers. Plus, it’s an ‘aha’ moment in a partner meeting to say we can engage our audience anytime we need feedback. Our partners are surprised and excited about the opportunity. Ultimately, these two things will secure the future of our business. Jessica Tarlov Sr. Director, Research + Insights Bustle Digital Group RFPs with Drove $5MM in Trends Group Close rate for Trends Group revenue in 2018 insight offerings $500K+ RFPs integrations through the on 70% of with BDG Hive contributed presale process pitches over integrations to 6% of total $1MM in 2018 is higher than revenue in 2018 average Challenge Millennials and Generation Z have reshaped the rules of engagement, social connections, and digital experience in the modern economy. -
BDG Acquires NYLON
BDG Acquires NYLON NEW YORK – June 27, 2019 – BDG today announced the acquisition of NYLON, a global digital destination for fashion, beauty, music and pop culture. The acquisition is effective immediately and will include NYLON’s editorial and design teams. “NYLON’s bold and colorful legacy has developed a cult like status over the years,” said Bryan Goldberg, CEO and Founder, BDG. “We will invest heavily in expanding NYLON's editorial team and advancing its strength in live experiences. Additionally, we believe that NYLON should exist in a print format, and that is part of the future plan.” "NYLON is a transcendent brand and voice. Helping to grow NYLON's business and audience has been one of the most fulfilling experiences of my career.” said former NYLON president Evan Luzzatto. “I can't wait to watch NYLON reach even greater heights under the stewardship of BDG." Evan Luzzatto will remain as a partner to BDG on the company’s international expansion plans and will remain in position as chairman of Socialyte, its fast growing influencer business. Founded in 1999, NYLON quickly became one of the world’s leading creators of lifestyle content for young adults. NYLON focuses on emerging culture through original storytelling around beauty, fashion and entertainment. In 2018, NYLON redesigned Nylon.com, placing a premium on its cover stories, leading to a 650% increase in engagement. NYLON has expanded into 9 international markets, including Spain in April, 2019. Other NYLON international editions include, China, Japan, South Korea, Singapore, Indonesia, Thailand, Germany, and Mexico. NYLON is BDG’s seventh acquisition since its founding, most recently having purchased The Zoe Report, Gawker, Flavorpill Media, Mic, and The Outline. -
Picador May 2020
PICADOR MAY 2020 PAPERBACK ORIGINAL Groundwork Autobiographical Writings, 1979–2012 Paul Auster An Updated Collection of Nonfiction, including the seminal work The Invention of Solitude, from Man Booker Prize Finalist Paul Auster Paul Auster has spent his fifty-year writing career examining what it means to be truly alive. And now, for the first time ever, in this newly self-curated collection, Auster stitches together various autobiographical writings to lay bare the trajectory of both his personal life and sense of self. BIOGRAPHY & AUTOBIOGRAPHY / LITERARY From his breakout memoir, The Invention of Solitude, which solidified Auster’s Picador | 5/5/2020 9781250245809 | $20.00 / $26.99 Can. reputation as a canonical voice in American letters, to excerpts from his later Trade Paperback | 656 pages | Carton Qty: 20 memoirs, Winter Journal and Report from the Interior, readers are ushered into 8.3 in H | 5.4 in W | 1.2 in T | 1 lb Wt the inner workings of Auster’s self-development. His sweeping recollection Includes 3 black-and-white photographs winds through the halls of Columbia University during the turbulent 1960s and throughout into life as a young poet-turned-novelist, then dives headfirst into the realities Other Available Formats: that accompany aging today. Along the way, Auster continually challenges the Ebook ISBN: 9781250245816 notion of what autobiography can be, inverting the form through fragmentation and, ultimately, illustrating firsthand the brilliance behind “one of the great writers of our time" (San Francisco Chronicle). MARKETING • Advance Reader Copies • National Print and Online Review PRAISE Coverage • Digital Marketing: Online Advertising and Praise for Paul Auster: Social Media Campaign “Auster has an enormous talent for creating worlds that are both fantastic and • Targeted Outreach to Literary Websites believable.