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Joost Kadijk copy, adapt & paste Insights in creativity and innovation In this lecture: Creativity Mythbusting Basics of creative thinking How to get started 2 21 Lobsterstreet An energetic bunch of experts, on the job wherever people and organisations are in need for creativity, innovation and change. Working on the edge of intellect and intuition, we take on serious challenges and answer with results. 3 I am Change and innovation expert Health Public Sector Visiting teacher MBA 4 Who invented the evolution theory? We are all individuals... Or not.... This is how we learn: You know this game? This is the man who invented it.. Or not... The story of Monopoly 1933: The unemployed Charles Darrow invents the boardgame Monopoly in his basement. He uses his wiFes bracelet For the pawns. He oFFers it to Hasbro and it is an instant succes. 2012: Over 200 milion games sold in over 26 countries The real story 1879: book on single tax by Henry George 1903: board game by Quaker Lizzie Magie: The Landlords game 1904: Patent by Magie. Game rejected by Hasbro. 1910: Wharton school of Finance, played as teaching game for students. 1930: Many different local versions. 1933 Charles Darrow version brought to Hasbro, rejected. 1934: Hasbro produces game, after Darrow sold 5.000 himself. 2015: Over 200 million games sold in over 26 countries Myths of innovation 13 Flash of insight: Eureka Moment 14 Lone Genius ?! 15 Straight path to succes 16 Truth about innovation 17 Multiple dead ends before succes 18 Aug 22, 2012 How many dead ends? Edison stopped after attempt number 5000, when inventing the lightbulb... “I have not failed. I've just found 10,000 ways that won't work.” 19 Emergence over long time 1904 2012 20 28 Small ideas from many people 23 Small ideas from many people Aug 22, 2012 Small idea, many people! Wikipedia started in 2001... 25 Wikimedia Foundation targets Aug 22, 2012 Increase the total number of people served to 1 billion Increase the number of Wikipedia articles we offer to 50 million Ensure information is high quality by increasing the percentage of material reviewed to be of high or very high quality by 25 percent Encourage readers to become contributors by increasing the number of total editors who make at least 5 edits per month to 200,000 Support healthy diversity in the editing community by doubling the percentage of female editors to 25 percent and increase the percentage of Global South editors to 37 percent 26 Aug 22, 2012 creativity and collaboration What if people did not learn how to collaborate... 27 Aug 22, 2012 Creativity is collaboration What if people did not learn how to collaborate and play... 28 Aug 22, 2012 Creativity is re-inventing existing products over and over again 29 And adding playful imagination to products Aug 22, 2012 30 Aug 22, 2012 How to get started? What if we had no perseverence.. "Genius is 1% inspiration, and 99% perspiration." 32 Why don’t we? reducing risk aversion voorzichtigheidsreductie reduction de précaution hemmschwellenherabsetzung the nice side of caution the difficult side of caution smart cautious innovation = letting go risk = reckless niet voorzichtig = onvoorzichtig précaution = inconsidéré nicht vorsichtig = unvorsichtig Look out for the idea killers! Reasons why creativity & innovation don’t fly in your organisation We don’t have time for that It used to go well like this Yes, but Don’t make mistakes No budget Keep in mind Already exists That’s in the plans for the future The board won’t like it That’s not suitable for our clients I am not creative Look at it realistically We can do without The market is not ready for it The old folks won’t use it No Can’t be done Not my responsibility Since when did you become an expert? That’s not logical We need more research No staff available Has been tried before "Everything that can be invented has been invented." --Charles H. Duell, Office of Patents, 1899 "There will never be a bigger plane built." --A Boeing engineer, after the first flight of the 247, a twin engine plane that carried ten people. "Ours has been the first, and doubtless to be the last, to visit this profitless locality." -- Lt. Joseph Ives after visiting the Grand Canyon in 1861. "There is not the slightest indication that nuclear energy will ever be obtainable. It would mean that the atom would have to be shattered at will." -- Albert Einstein, 1932 "We don't like their sound. Groups of guitars are on the way out." --Decca executive, 1962, after turning down the Beatles. “The difficulty lies not in the new ideas... …but in escaping from the old ones.” John Maynard Keynes Your Ideakillers? yes, but... yes, and... nearling ? nearling “ A nearling is a positive word for something new that you did with the right intentions, which has not (yet) led to the right result. ” The reasons For nearlings not to succeed can be diverse: • the circumstances have changed • a better option has been chosen • you made an error • faith decided differently • there suddenly were other priorities •... Until this moment there is no right English word For this phenomenum. There is the word 'Failure', yet that sounds negative. An attempt, oF an initiative. You only recognize a nearling when you look back. You can always learn from a nearling. The nearling fills a gap in the international innovation language. Be proud! You can be proud oF nearlings because: 1. You started an initiave 2. You may have moved others 3. Maybe it let you to something that was successFul 4. You need many nearlings, For a Few successes 5. You learned From it 6. ... We want to contribute to increase the international innovative culture and entrepreneurship by introducing this word. The nearling emphasizes that initiatives are almost ALWAYS valuable, even iF they don’t lead to the right result (directly). One oF my nearlings: Where would you want to apply reducing risk aversion on? Aug 22, 2012 What if... We stopped playing We stopped collaborating We stopped learning We stopped sharing our nearlings We did not have a passion and perseverence for what we do 51 Aug 22, 2012 The world would stay the same.... 52 Survival of the fitting! (not fittest) 3 Aug 22, 2012 questions? Ask them now Ask them later: [email protected] @yoastkadijk @21lobsterstreet 54 .
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