2020 5th International Conference on Education and Social Development (ICESD 2020) ISBN: 978-1-60595-676-3 Analysis of Construction and Dissemination of Beijing’s International Image with Taking the Opportunity of Two Olympic Games Lei WANGa and Si-Tong LIUb Foreign language and applied linguistics, Beijing International Studies University, Beijing 100024, China
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[email protected] Keywords: Proximization theory; Beijing international image; STA model; Winter Olympic game. Abstract. The Olympic Game is the largest and largest sports event in the world, which is regarded as an important opportunity for host countries or host cities to display or reshape the image of the country. With the continuous improvement of China’s international status and the integration of Beijing-Tianjin-Hebei, the hosting of the Beijing 2022 Winter Olympics is worth studying in how to build Beijing’s international image. This paper uses the STA model to compare and analyze the successful hosting of the 2008 Olympic Games and the 2022 Winter Olympics from the perspective of the Proximization theory proposed by foreign scholar professor Piotr Cap, and proposes corresponding measures for the construction and dissemination of Beijing’s international image. Introduction Success of the 2008 Beijing Olympic Games has brought Beijing unprecedented attention in the international community, besides, Beijing’s international image has undergone earth-shaking changes. In 2015, the proposal of Beijing to host the 2022 Winter Olympics was successfully passed. It is the first time that the Winter Olympics has been held in Chinese history, which has greatly increased Beijing's attention at home and abroad.