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Dr. Marc Ackerman Enfant Terrible Dr. Marc Ackerman Q2 2018 TRAVEL & LEISURE SECCIÓN EN ESPAÑOL H.R. INSIGHT KRAKOW: A POLISH JEWEL PROGRESANDO EN ESPAÑOL MY TEAM IS COSTING ME A FORTUNE! – BY DR. ANDREA FONT RYTZNER -BY DR. FRANCISCO GARCIA -DRS. MATT AND COURTNEY DUNN inside this edition... BUSINESS PRACTICE & DEVELOPMENT Enfant Terrible Dr. Marc Ackerman 11 Embracing Innovation: How Becoming PAGE 44 an Early Adopter is the Key to Practice Growth BY DR. GRANT DUNCAN 20 MARKETING/ CLINICAL CORNER Brace Your Practice For Hyper Growth: SOCIAL MEDIA Gain More Patients By Publishing A 57 Book 08 BY ADAM WITTY Aligning Your Brand: Selecting and In Through The Out Door BY DR. DEREK BOCK 34 Securing a Trademark The Cost of Failing to Plan Your Estate: BY NATHAN HARRIS A Reality Check 14 OFFICE LOGISTICS BY CARLA A. DELOACH, ESQUIRE AND Could Convenience Be The Key? JORDAN DELOACH HURLBURT, ESQUIRE BY JEFF BEHAN 06 38 27 Expanding Your Base Through Bond Financing is Best Kept Secret for How to Make Your Next Move The Best Teledentistry Orthodontic Practices Yet BY DR. KEITH DRESSLER BY BRIAN WATSON BY ANGELA WEBER 68 44 36 As Demands in the Orthodontic Enfant Terrible This Critical Data Is Saving Market Continue to Evolve, Innovative DR. MARC ACKERMAN Orthodontists Millions of Dollars Software to Improve Workflow is 65 BY JIMMY NICHOLAS Paramount Why All Dentists Need a Retirement BY URIYAH ROBINSON “Plan B” BY DR. DAVID PHELPS H.R. INSIGHT 72 TRAVEL & LEISURE Design-Build Firm Fast-Tracks New 24 Model of Ortho Practice in Orlando My Team is Costing Me a Fortune! 30 BY RYAN YOUNG BY DRS. MATT AND COURTNEY DUNN Traveling Through Brazil and Peru 74 62 BY DR. BEN & BRIDGET BURRIS Establishing a Captive Insurance Salary versus Hourly: Which Way Is 50 Company Best? Krakow: A Polish Jewel BY PETER STRAUSS BY TIM TWIGG AND REBECCA BOARTFIELD BY DR. ANDREA FONT RYTZNER ORTHOPUNDIT ANSWERS FROM THE EDGE SECCIÓN EN ESPAÑOL 76 16 42 Technology Will Not Fix What Ails Interviews with Dr. Denny Mauro and Progresando en Español Orthodontists Dr. Ryan Streight BY DR. FRANCISCO GARCIA BY DR. BEN BURRIS The ideas, views and opinions in each article are the opinion of the named author. They do not necessarily reflect the views Theof Progressive Orthodontist, its publisher, or editors. The Progressive Orthodontist® (“Publication”) DOES NOT provide any legal or accounting advice and the individuals reading this Publication should consult with their own lawyer for legal advice and accountant for accounting advice. The Publication is a general service that provides general information and may contain information of a legal or accounting nature. There is no guarantee or warranty regarding the information contained in the Publication and we are not responsible for any loss, injury, claim, liability, or damage (“damages”) related to your use of the information contained in the Publication or from errors or omissions in the content of the Publication. While we have worked to make our Publication and all the features in the Publication as helpful as possible, the Publication does not endorse any content provided by any feature, nor does it assume any responsibility for the interpretation or application of any information originating from such content. In addition, The Progressive Orthodontist does not endorse any content contained in any advertising on the Publication, nor does it assume any responsibility for the quality or integrity of such work. Content is property of The Progressive Orthodontist and may not be copied or otherwise duplicated without prior written consent from The Progressive Orthodontist. All content contributed to The Progressive Orthodontist magazine becomes the property of SmileMedia. The publisher assumes no responsibility for return of unsolicited manuscripts, art, photos or other content. EDITOR’S NOTE EXECUTIVE EDITOR It’s that time again. It seems like told as kids, “Knowing is half the & TRAVEL AND only yesterday we were in San battle” and this is why it’s so vital LEISURE EDITOR Diego but the world has changed to pay attention, ask questions and Dr. Ben Burris dramatically in the last year. Change not take anything for granted. We is good and even if you don’t think all have the tools to succeed and CLINICAL EDITOR it is, change is unavoidable and basically all start out the same after Dr. Derek Bock unstoppable (so you may as well residency. What we do from there decide that it’s good!). Practice is dependent on our mindset and sales/consolidation, delivery the actions that spring therefrom. MARKETING/PATIENT systems, industry giants pivoting, The goal is simple in broad strokes ACQUISITION EDITOR miniaturization/cost reduction in but certainly depends on individual Angela Weber 3D printing, decentralization and wants. The goal is to serve as many the race to be the first company consumers as possible, render WOMEN IN other than Align to effectively/ excellent treatment as efficiently ORTHODONTICS EDITOR efficiently print aligners (as as possible, do so with the lowest Dr. Courtney Dunn opposed to printing models) are possible overhead, enjoy life while the crux what is driving change in amassing as much after-tax wealth ORTHODONTIC POP orthodontics today. The face of the as possible and, most importantly, CULTURE EDITOR industry will be determined by how have plenty of time to spend with Dr. Marc Ackerman these things play out. Your success our families and those we love. It’s or failure will be dependent on how simple but not easy. This issue is well you can observe, adapt and full of content from new/different EDITOR EN ESPAÑOL implement. providers who have the information Dr. Francisco Garcia This is a great time to be alive and we need to help us achieve our goal. the opportunity in orthodontics There are many ways to get there has never been greater. But you and you’ll have to decide which to CLEAR ALIGNER EDITOR have to be smart. You have to think take but knowing IS half the battle. Sarah Sharfstein for yourself. You have to do what makes sense instead of what we have See you in DC! always done if you want a shot at -Ben TRADITIONAL OWNER/ OPERATOR PRACTICE long term success. Just like we were MODEL EDITOR Dr. Jennifer Eisenhuth AAO AFFAIRS EDITOR INTERNATIONAL The Progressive Orthodontist Dr. Anil Idiculla & The ORTHODONTICS EDITOR magazine and study group are AAO Committee on Dr. Grant Duncan your educational resources for new Communications trends, progressive insights and best practices for building a successful WEALTH MANAGEMENT WEALTH MANAGEMENT orthodontic practice in 2018 and AND INVESTMENT EDITOR AND INVESTMENT EDITOR beyond. Dr. Aly Kanani Dr. John McManaman PUBLISHER - Amy Bradshaw ADVERTISE WITH US! CHECK US OUT ONLINE GRAPHIC DESIGNER - Megan Clark [email protected] WWW.THEPROORTHO.COM Q2 • 2018 | TheProOrtho.com 1 DR. DEREK CONTRIBUTORS BOCK Dr. Derek DR. BEN BURRIS Bock grew up in DR. MARC Massachusetts, near Cape Cod. Ben Burris ACKERMAN He remained on graduated from The the East Coast Citadel in 1994 with Dr. Marc for his undergraduate studies at Stonehill a BS in biology, spent Ackerman College. After receiving his Bachelor of Science time working in specializes in as a double major in biology and chemistry Washington DC after the orthodontic from Stonehill, Dr. Derek continued his studies at the prestigious Tufts University graduation, received a treatment of Rotary International School of Dental Medicine in Boston. He children with received his Doctorate of Dental Medicine Ambassadorial dentofacial deformity, intellectual and physical from Tufts University in May 2003. Following Scholarship and spent a year in Wellington NZ disabilities and sleep disordered breathing. his dental school graduation, Dr. Derek at Victoria University, graduated dental school He received his DMD from the University of completed his post-graduate training in with a DDS from The University of Tennessee Pennsylvania School of Dental medicine in orthodontics at the University of Illinois at in 2001, and graduated orthodontic residency 1998 and his certificate in Orthodontics from Chicago. He completed a three-year residency in 2004 with an MDS from The University of the University of Rochester-Eastman Dental in orthodontics and obtained his Master of Tennessee. In his short 13 year career Burris' Center in 2000. Dr. Ackerman later completed Science in oral sciences. In addition to his residency, Dr. Derek also completed a one-year practice grew to over 20 locations which his MBA in Executive Leadership at Jacksonville he sold in April 2017. After the sale Burris fellowship in craniofacial orthodontics at the University Davis College of Business in 2009. University of Illinois Craniofacial Center. is effectively retired and living in Orlando, Dr. Ackerman is the Director of Orthodontics at It was during this fellowship that Dr. Derek Florida with his wife and two children. He is Boston Children’s Hospital and teaches residents received additional training in dealing with building what he calls a lifestyle office where in both pediatric dentistry and orthodontics for orthodontic problems as they relate to children he plans to offer braces for 3000 dollars Harvard School of Dental Medicine. with craniofacial syndromes, especially cleft and Invisalign for 2000. Burris (and others) lip/palate. Dr. Derek is an avid golfer, loves expect his new office and unheard of price running, cycling and competes in triathlons, point to revolutionize how orthodontics is JEFF BEHAN and is an accomplished guitar player. He and delivered and engage a significant percentage his wife, Dr. Anokhi, enjoy outdoor activities Jeff Behan is a of the population in orthodontic treatment. with their four children. communications and Burris founded S4L.org, TheProOrtho.com, consumer marketing OrthoPundit.com among other institutions in specialist. He is a fun orthodontics and is a driving force for change CARLA DELOACH & JORDAN and relevant speaker in the orthodontic profession.
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