FRANCHISE KARREN BRADY UK’S Most High Profile Businesswoman? Vision Edition2 Www

SHE’S BACK JESSICA ENNIS-HILL’S INCREDIBLE YEAR

Health

| ROYAL KNEES UP OUT OF THIS WORLD What’s On How the Queen celebrates Christmas Tim Peake links up with local school from space

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4 The Perfect Balance V

Welcome... CONTENTS Vision was the 6 Our Story To the Vision 8 Can VISION Work? BEST DECISION ‘ lifestyle magazine Franchise Information 10 50/50 Balance Book. I’ve made...love 14 Why VISION Works I’m Nik Allen the Nik Allen owner and founder 16 It’s Not For Everyone RUNNING MY OWN of the Vision franchise. 18 What You’ll Get I’ve created this franchise for people MAGAZINE and who are looking to break free from the 20 Skills Needed & The Promise ‘ shackles of full time work, and who want to earn good money doing something they 22 Investment I’m about to start my enjoy from the comfort of their home. 24 Guarantees Take a look inside and start making steps second one...excited! towards your new exciting adventure! 26 The Team

If you have any questions after reading 28 Q & A VISIONBRENTWOOD through this book, please feel free to contact me.

V2 www.ViSIOn mag.co.uk [email protected] | 01442 220180 | 07883 789530 V3 ‘ V The system we use for VISION works, we know this because

Finding your perfect work and THE PERFECT BALANCE we’ve spent the past 11 years working our little socks off to create life balance takes VISION it, refine it and now we’re sharing it with ourVISION franchisees

i and welcome to the VISION Franchise Information Book. ‘ As you know already I’m Nik Allen and I’m the owner and founder of HVISION. During the last 11 years I’ve built up a successful magazine company publishing 12 monthly titles, winning several awards, thousands of over the years and turn it into a fantastic, affordable franchise. advertisers and creating dozens of jobs for local people in the communities we 2. I wanted to give hard working, talented people a platform serve. to be able to earn well, whilst maintaining a happy and healthy If you are serious about finding a franchise opportunity that allows you to work work/life balance. flexible hours, earn good money and have loads of fun along the way VISION The system we use for VISION works, we know this because could be just right for you. we’ve spent the past 11 years working our little socks off to Over the next few pages we will be sharing with you more of what the VISION create it, refine it and now we’re sharing it with our VISION opportunity is all about. franchisees. We’ll show you how it works, why it works and what makes us experts in This opportunity really gives you the chance to work part time the magazine publishing field. We are perfectly placed to help you achieve hours with full time support from my team, as we hold your your financial and lifestyle goals. hand whilst you build your brand. I have created VISION for two main reasons: Thank you for reading and if this franchise interests you I look 1. I saw a business opportunity to combine and market all we have learnt forward to seeing you for a 1-2-1 meeting very soon. vV4 www.ViSIOn mag.co.uk [email protected] | 01442 220180 | 07883 789530 V5 MARCH 2017, ISSUE 132

CAR PARK OPPOSITION MOTION DEFEATED HANDSAT FULL COUNCIL MEETINGOFF

MARCH 2017, ISSUE 96 Concerns that the main car park in news Abbots Langley has been earmarked ...bringing V for housing have been eased by Three Rivers District Council. you Sara Bedford, TRDC leader and councillor news for the village at parish, district and county ,v level, posted on Facebook group Abbots iews Langley Matters that two opposition and opinions COUNCIL PLANS councillors had put forward the motion that, as The Causeway House car park just PARK off Abbots Langley High Street is underused, ev

TRDC should require officers to prepare a ery month WORKS BEGIN DESPITE CONCERNS FROM LOCALS OUR STORY report on the suitability of the site for... always been in sales and still am really. FREE .. story Improvement work started on the Mary Our SAFE .bringing Forsdyke Gardens and Warren Lake last month in controversial circumstances. you CONTINUED ON PA The park closed for redevelopment on news, February 20 and will not reopen till May, Book your free sales and but Peter Ashby, 72, who neighbours the views I took my idea of publishing monthly magazines and ran with it, fast. What started off as a hobby has turned into lettings valuation today conservation area, contacted PALAVER and opinions when it became clear his voice was not being heard by the local authorities. HELPING THE He is leading efforts by a group of locals ev COMMUNITY GE 4... concerned that the proposals went ahead ery month without any public consultation. MOVE FREE a business turning over more than £1.25million a year, publishing 15 monthly titles and a readership in excess of Distributed FREE to homes in BUSHEY CONTINUED ON PA expectations!Exceeds J Gevaert news ack in 2006 I was sitting in a local pub flicking through MARCH 2017, ISSUE 112

Very impressed www.ParkersResidential.co.uk with the team! Y. Blandford 250,000 and hundreds of delighted advertisers.

Abbots Langley EVERY MONTH GE 4 & 5... ABBOTS LANGLEY HOSS WATFORD photography 01923 494532 the village monthly magazine.

best agentsOne ofI have the come across ENOUGH O.Felix During the past 11 years since that fateful bar room banter I’ve built up a fantastic team of magazine publishing Distributed FREE to homes in COUNCILLORS HOLD TALKSCHARGES WITH HOUSING TRUST UP

MARCH 2017, ISSUE 79 As usual I was complaining to anyone who’d listen about Friendly, helpful and responsive People living in Garston’s two A. Winton high rise tower blocks have hit news and sales experts. The skill, hard work and knowledge of our team has been the key to our success. out at increases to maintenance .. .bringing MARCH 2017, ISSUE 65 charges they say were served Bushey EVERY MONTH B on them without warning. you 020Call 8950 us on Many residents say they are news concerned they will not be able to how poor its quality was. My moans included that the articles ,v afford the increased charge and iews IS ENOUGH for 5777a FREE have also questioned why there is and opinions COUNCIL CRACKDOWN valuation By creating the franchise opportunity we are putting that key in the hands of our franchisees. such a steep increase when general LIABILITYTRAFFIC SAGA VISION maintenance in the flats and other ev ONE WAY SYSTEM ‘A NO-BRAINER’, SAY RESIDENTS accommodation is so badly lacking. ery month news They have listed a catalogue of ...bringing problems including no CCTV, no... FREE were boring, the photos blurred and the advertisements After UN heavy vehicles causing problems CONTINUED ON PA along VicarageKINGS Lane last month, you OWNER FINED AFTER DOG FOUND ON HIGHWAY I know that if you follow the advice and systems we have created over the years you will unlock the door to a several of our readers got in touch news, to voice their opinion. news views A dog owner from Chorleywood was Ian Senior, who lives in the lane, said that cars were also not giving right of way and opinions fined for multiple offences after their poorly designed. for traffic going uphill. To resolve this, he reported about dog escaped its home and was found LEASHED news GE 4 & 5... suggested making the lane one way only. wondering on a highway by members .. of the public. .bringing Kings Langley county councillor Richard lifestyle where you can earn good money, run your own magazine, be in charge of your own destiny and grow Roberts was aware of the problem and ev you ery month The escaped dog had been taken to a vets’ claimed residents had declined a one... practice twice as it was unidentified. news ,v iews The Chorleywood resident was successfully and opinions FREE prosecuted for six offences at St Albans Magistrates’ Court. These were one offence One friend sitting near me must have heard this rant LANE ev of failing to update the dog’s microchip ery month details, four offences of permitting the dog to FREE Distributed FREE to homes in CONTINUED ON PA be on a highway or in a public place without... and develop as a person.

NEW ROOF? ROOF LEAKING? once too often as he simply told me: “Shut up moaning AL | Family run business since 1999 | GE 6... CONTINUED ON PA L Call us today on We’ve learnt so much over the years about running magazines successfully. We’ve often learnt the hard way – Garston U A S R www.jmh-roofing.co.uk Pest Problem? Pest Problem? EVERY MONTH L U Distributed FREE to homes in your local professional about it and if you are that bothered set up your own pestyour control local company professional A A GE 4... pest control company N MARCH 2017, ISSUE 19 R but that’s good news for our VISIONARIES (the name we give our franchisees). - Rats & Mice E Rats & Mice E 01442 230807 - Squirrels All aspects of roofing work undertaken Squirrels Distributed FREE to homes in - Foxes - Rats & Mice - Foxes Glis Glis - Squirrels | MARCH 2017, ISSUE 54 - Glis Glis Kings [email protected] EVERY MONTH FliesFlies & Insects- Foxes bloody magazine.” - PigeonsMoths & W- Glis Glis - Flies - Moths & Wasps Because we’ve made the mistakes, you will not have to suffer on your journey to becoming a successful and BUSINESS RATES or 07932 882225 FUNDRAISING APPEAL asps HOPPING MAD Chorleywood PUB CAMPAIGN GROUP CLAIMS INCREASE ‘UNAFFORDABLE’ MULTIPEST t: I owe that friend a pint really. Because thanks to him I set up e: 0192301753 223011MULTIPEST 720 380stock image EVERY MONTH w: [email protected] PEST CONTROL & [email protected] Plans to change business rates that will SCOUT www.multipest.co.uk highly profitable magazine owner. news RU t: e: [email protected] 223011 see massive rises for pubs while there are ...bringing GROUP AIMING TO RAISE £100,000 IN NEXT 12 MONTHS reductions for large retailers have been ISLI w: www.universalpestcontrol.co.uk MARCH 2017, ISSUE 126 slammed by locals. you P the network and the wheels Pubs will see an average increase of 72 per news A scout group based in Northwood has NEWS cent, over £27,000 per pub, if the rates go mylocal ,v launched an appeal to raise £100,000 ahead, a figure that has shocked the community. iews and opinions to replace their existing hut with an I’m really proud to have won the Association of Independent Magazine Publisher’s Most Inspirational Business A new campaign by local man Sean Hughes has enlarged centre. seen thousands of signatures accumulate on his news .. petition on the Parliament website in a last ditch Dignitaries including the Mayor of Hillingdon .bringing effort to tackle the rates. every month John Hensley, and local councillors joined members of the Beavers, Cubs, Scouts and you

The campaign group, called Save St Albans Explorers at a special launch event for the new news were set in motion on an 11-year-journey Pubs, claim that the increase is ‘unaffordable’... FREE SUPPORT ,v GREEN LIGHT 1st Northwood Scouting Centre from at Fairfield iews

Church in Northwood Hills earlier this month. and opinions SCHOOL’S Owner Award in 2014 and 2015. Donations are already coming in. At the end PLACES OFFERED TO 120 CHILDREN THIS MONTH of the meeting, Nigel Stone, the Bursar of St every month John’s School in Northwood, presented a jumbo MARCH 2017, ISSUE 60 cheque to the group for £1,000 to kick start the FREE news Croxley Danes School has now been given .. fundraising appeal. .bringing which continues to gather momentum CONTINUED ON PA the green light from the Department of Education and will open its doors to you pupils in September. news But what makes me prouder than that is the team we have who support our franchisees and the fantastic ATRF7764 Aitchisons ad 132x26mm ST ALBANS v2_AMEND_3.indd 1 With over 25 years of Dr Josephine Valentine, leading the project, ,v received a letter from Lord Nash, the Schools iews selling homes in St Albans we know the market Minister, on February 9 stating that ‘The and opinions Secretary of State has agreed to enter into a better than anyone else. GE 4... VANDALS STRIKE CONTINUED ON PA funding agreement with the Danes Educational to this day. Northwood 01923 823333 Trust in relation to Croxley Danes School’. every month ‘I want to take this opportunity to thank you Distributed FREE to homes in for the great commitment and energy which... franchisees who are making VISION such a success. FREE MIND PARISH COUNCIL TO DEBATE OPTIONS FOR THE FUTURE Has your property’s value increased? news GE 4... Inside this months Issue .. Vandals who wrecked the toilets at .bringing Now let’s be clear I didn’t Distributed FREE to homes in p the Phillimore Recreation Ground in Radlett have been criticised by you r CONTINUED ON PA news, I wrote the first chapter in ‘my story’ after a bit of bar room banter and hopefully this information book can be St Albans MARCH 2017, ISSUE 101 ope IN Aldenham Parish Council. appraisal, call us today 01727 855 556 Book your free valuation vi For your free, no obligation market The future of the much loved facility ews has now been called into question and and opinions EVERY MONTH m councillors will now have to decide a r whether to close the facility altogether come from an editorial or t or pay out a significant amount of tt y GE 4... every month Northwood e money to refurbish the block. Police have now been passed CCTV... the inspiration for you to start writing a new, exciting and life changing chapter in your story. r FREE Illustration of plans s LESS &Ruislip BREXIT DEBATE Distributed FREE to homes in 29/07/2015 09:06 Covering North London, EVERY MONTH Middlesex & Hertfordshire publishing background. I’ve SEE EU LATER CONTINUED ON PA 020 8954 6166 RESIDENTS AIR THEIR VIEWS AS MP HOSTS FORUM 01923 729300 MARCH 2017, ISSUE 34 www.jamie-dean.co. 01923 710 500 A public Brexit debate was held last news month, with many locals representing ...bringing Croxley EVERY MONTH GE 4... both sides of the vote. uk Watford MP Richard Harrington hosted the you forum at St Luke’s Church in Cassiobury on news February 10. ,v iews inundatedThe withMP admittedmessages fromthat constituentshe had been and opinions with regards to the referendum, negotiations PEOPLE PLEA Distributed FREE to homes in with the EU and where the future of the Jamie Dean & Co town, and indeed the country, lay. every month HANDS OFF PETITION IS SIGNED BY OVER A THOUSAND news Dozens of local residents turned up to voice their opinions ahead of the end-of-March... FREE .. .bringing MARCH 2017, ISSUE 89 ‘A Complete Professional Property Service’

A petition with more than a thousand you signatures to stop the development news, Radlett EVERY MONTH of Waxwell Lane Car Park has been CONTINUED ON PA presented to Harrow Council. views Estate Agents and Valuers

Harrow Council say the car park is and opinions Book your free sales and underused which puts it in the firing line lettings valuation today for redevelopment as the authority seeks

to make up a shortfall in its finances. ev However, residents feel their voice is ery month HELPING THE GE 4 & 5... not being heard. COMMUNITY NEW HOTEL FREE RICKY news RESIDENTS HOPEFUL THAT HOTEL CAN REGENERATE AREA .. MOVE V6 www.ViSIOn mag.co.uk .bringing [email protected] | 01442 220180 | 07883 789530 V7 A builders’ yard could make way for a 92 Distributed FREE to homes in CONTINUED ON PA you bed hotel in the town, it has been revealed. news Exceeds expectations! Travis Perkins, located at the end of Church J Gevaert Street beside the River Chess, could be ,v demolished, paving the way for a Premier Inn. iews Very impressed with the team! and opinions Y. Blandford The hotel will be four storeys high and will GE 4... include a new car park as well as a new access point to the nearby roundabout.

Watford ABBOTS LANGLEY Walsingham Planning, who are organising the application on behalf of Premier Inn, say every month WATFORD that there is a need for increased business... EVERY MONTH

best agentsOne ofI have the FREE come across Distributed FREE to homes in O.Felix RITZ

Rickmansworth

Friendly, helpful and responsive 01923 771771 CONTINUED ON PA A. Winton

Pinner EVERY MONTH CONTACT US NOW 020 8866 8083 Has your property’s value increased? [email protected] GE 4...

Distributed FREE to homes in Book your free valuation

Rickmansworth v EVERY MONTH V

How can VISION CAN work for you? VISION

ISION is your opportunity to run your own monthly magazine whilst benefitting from the support of a team of industry experts. V Your monthly licence fee provides you with professionally written, designed content along with images and your

magazine being laid out for you. Our journalists will also write the local news pages and the magazine will be proof read WORK? before it’s sent back to you for final approval. For a magazine to work and have table life (the length of time it gets kept every month) it must have plenty of reasons for people to read it. All you have to do is sell the advertising space. If you don’t consider yourself a natural salesperson don’t worry. Our comprehensive training programme will equip you with all the skills needed to sell, sell, sell. We know the magic formula between the amount of advertising and articles, so our franchisees will benefit from this hard earned knowledge. The more advertising space you sell the more you earn, and whether you publish a 52 page magazine or an 84 page magazine we have the editorial content to fill it. done for you, allowing you to concentrate on the sales side of things. The magazines are delivered to 6,000 local homes in the postcodes which you secure when you make your initial It really is a flexible, rewarding and enjoyable way of earning an excellent salary without having to sacrifice purchase. quality time with your family and friends. We provide you with pretty much everything to get you up and running. Once you have published your first title you will be amazed how quickly your publication will grow, but this will Due to the nature of how monthly magazines work most of the work is getting great articles, but, as mentioned, this is all only happen if you follow the tried and tested route we plan for your journey. vV8 www.ViSIOn mag.co.uk [email protected] | 01442 220180 | 07883 789530 V9 V The You get to be the face of your mag! VISION With your Editor’s notes you can 50/50 BALANCE engage with your readership and the 50/50 balance facing page is ideal for a premium page advert. ome things work wonders when combined together. Ant and Dec, Strawberries and cream, Gin and tonic. S The importance of creating a magical mix is no different when it comes to making a magazine super successful. Our magazines do so well because we create interesting, engaging, eclectic and entertaining content. This keeps readers coming back for more and gives advertisers what they need – a local audience who value their VISION magazine coming through the letterbox every month. They look forward to it. This mix of great content and local advertising is a proven winner and one the readers enjoy. Double page editorial spreads are You can’t have one without the other. important for the image of the Too many advertisers mean your magazine becomes a glorified Yellow Pages – a ‘pick and flick mag’ which publication. It shows you are not simply goes straight in the bin. squeezing in adverts and also gives the If you have great content but no advertisers your magazine won’t be in publication very long. magazine a really professional look and At VISION we’ve found the perfect balance for our franchisees with the 50/50 split of adverts and editorial feel, along with quality content. content. We show you the tricks of the trade to convert leads into deals and therefore into steady revenue. Something we’ve been doing for many years. vV10 www.ViSIOn mag.co.uk [email protected] | 01442 220180 | 07883 789530 V11 V We try wherever possible to ‘match

up’ editorial copy with advertisers It is really important to help with 50/50 BALANCE which have a synergy with the readership engagement to have a good written copy. ‘sprinkling’ of local news. This makes us Adverts can vary in size full page, different from other magazines and is half page or quarters. something we can help you with.

Here is another example of correlation This is one of my favourite sections to of editorial and adverts. You can sell, the little classified section at the see a piece on ‘how to make reading rear of the publication. You have an fun’ for kids and on the facing page opportunity to group together 6 adverts adverts for nurseries and schools. per page - achieving a very good page yield financially. vV12 www.ViSIOn mag.co.uk [email protected] | 01442 220180 | 07883 789530 V13 V 5. Flexible hours to suit the lifestyle you want Running a magazine isn’t like running a shop. There are no set hours but we suggest you work between 5 to 7

Why VISION WHY hours a day, especially when starting off. The beauty of running a monthly magazine is that advertisers can sign works so well up for 6 to 12 month contracts meaning you have more time to gain new customers. 6. All of your marketing is done for you VISION We provide you with rate cards, start up stationery and an advice line if you have any questions. n this section we highlight 10 reasons why running your own magazine works so well, explaining why interesting local publications are really bucking the trend and highlighting that quality printed local magazines are still very much alive. 7. Own your area I1. People still enjoy reading magazines which feature well-written and interesting articles All VISION franchises have an exclusive licence to the postcode they have purchased. There’s also an opportunity

Our success and growth in the printed monthly magazine market is testimony to this. Visit your local newsagents or WH to secure the publishing rights to further postcodes for a discounted fee. WORKS Smith to see the rows upon rows of successful magazines. 8. Cross Selling 2. You focus on selling we do the rest This is where things get really exciting if you go onto to publish a second and third magazine the opportunity to We’ll provide you with a library of topical, interesting and entertaining lifestyle and current affairs articles every month. We ‘cross sell’ across your titles is very easy, and it widens the advertisers’ net for opportunities...this really appeal will share our sales secrets to ensure your magazine is filled with advertisers every month. to them.

3. Low cost – Low risk – Great earning potential 9. Superb training which will give you the skills to succeed You could recoup your initial investment in a VISION franchise within just three months. Based on our other franchisees’ We will teach you how to sell adverts, organise your magazine and to build good local business networks. experience there’s no reason why you shouldn’t be earning up to £5,000 per month by the end of your first 12 months. 10. We’ve got the A to Z of successful magazine publishing in the bag 4. Be your own boss but with an expert team at your disposal With a VISION franchise you’ll receive a comprehensive A to Z guide of how to run your magazine. It covers The VISION team have a combined 50 years of experience selling, writing, designing and running magazines. You have everything we’ve ever learnt including accounts, distribution, printing, selling and lots more. access to these industry experts. vV14 www.ViSIOn mag.co.uk [email protected] | 01442 220180 | 07883 789530 V15 ‘ V It’s great, but it’s There are no secrets to success. It’s just a combination of preparation, IT’S NOT FOR EVERYONE not for everyone hard work and learning from failure. COLIN POWELL f we told you running a VISION franchise was easy and you’d earn thousands each month for doing next to nothing ‘ we’d be lying. Anyone who tells you a similar story would be a massive fibber. IThe quote on the next page says a lot about what we think makes a successful VISION franchisee. The good news is we’ve made the mistakes over the years so that if you follow our advice you won’t have to. We’ve 4. You are organised prepared an already successful system for you to follow. A VISION franchise calls for a good level of organisation and discipline. Not excessive amounts but time is Here’s what you will need to be a successful VISIONARY: money in any industry and if you get the most from your 1. You are not scared of hard work working hours, your bank account will feel the benefit. No matter what you want from life if you are not willing to work for it you won’t achieve it. 5. You have a desire to build yourself and your 2. You are willing to learn family a better lifestyle We provide great training and support for our franchisees, so it’s important that you are not a ‘know it all’ and you are Last but certainly not least. In fact it’s probably the main open minded to learning new skills. thing you need. From that desire comes the motivation to work hard on your franchise 3. You like dealing with people and that will reap you dividends and rewards A big chunk of what you do will be selling advertising space to people. In our experience the best salespeople are natural, over and over again. honest, resilient and top of the list they love meeting people. vV16 www.ViSIOn mag.co.uk [email protected] | 01442 220180 | 07883 789530 V17 4. Ongoing expert support V What You’ll If you have a question about running your franchise we’ll have the answer. The fantastic aspect of a VISION franchise is that you own your magazine but are fully supported by an industry leading team. WHAT YOU’LL GET

Get From Us 5. Marketing materials We’ll provide you with a start up pack to get you up and running. From rate cards, to booking forms, business cards and branded stationery. There will be a charge for this but we will ensure you have enough to keep you roviding you have the desire and work ethic to succeed we will give you all of the tools, techniques and training to going for the first few months. make your goals possible. When you invest in a VISION franchise you get all of the following: P 6. Discounts We use our credibility and buying power to negotiate discounts with a range of suppliers on our franchisees’ 1. A postcode exclusive area behalf. These include magazine management software, telephone numbers, print, IT Support and office furniture. No one else will be sold the rights to run a VISION magazine in the postcode district you have bought, ie. WD6, BN25, So you will benefit from our long term relationships with these businesses achieving far better prices for the HA9. We will also ensure, within your chosen postcode(s), you will have the opportunity to be able to publish other essential products. magazines in additional areas. 7. Monthly calls with Nik 2. Initial training days For the first six months every VISION franchisee receives a monthly call from Nik. This is invaluable as it is a We’ll guide you through everything you need to be ready and confident to run your VISION franchise. We will offer you chance to pick his brains, benefit from his vast experience and generally see if we can do anything else to help total support and will always get back to you quickly to answer any questions you have during the early stages. you succeed. 3. The VISION A to Z of Magazine Magic 8. A manual choc-a-bloc full of everything you need to run your franchise including how to organise your work environment A seat at our Magazine Masterclass Round Table meetings This is where you get to meet with fellow franchisees and share from that pool of knowledge and experience. at home, time management, sales closing techniques, how to sell without selling and FAR too much more to list here. When we have been involved in these table meetings previously they can be so productive the amount of ‘nuggets’ you can pick up can be very beneficial. vV18 www.ViSIOn mag.co.uk [email protected] | 01442 220180 | 07883 789530 V19 V

Giving you the skills The Vision SKILLS NEEDED & THE PROMISE you need to succeed Promise

he hardest part of running a VISION franchise is creating the high quality and interesting monthly content. e take our commitment to helping our franchisees very seriously. So we have come up with the As previously mentioned there is nothing to worry about here because we do it ALL for you. This allows you to VISION promise which outlines what our franchisees can expect from us. We will survey your chosen Tfocus on building your customer base and raising your magazine’s profile. Warea with you to ensure it is suitable to build your magazine with the opportunity to add further SELLING is the key skill you’ll need for VISION success. That’s why we provide you with training and fact sheets to publications in the surrounding territories. help you sell, sell, sell. Our A to Z manual covers every area of the magazine business and is full of hints, tips and techniques which will help

you learn what you need to know. v We will always work with the franchisees’ best But perhaps the most useful learning experience we offer is our round table forums where VISION editors just like you interests at heart. from around the UK get together at our HQ. It’s a proven way of learning loads, improving profits, sharing ideas and having a great laugh with like minded people. v All VISION franchisees will be treated fairly There’s no such thing as a stupid question so we encourage our franchisees to contact us whenever they need help and with respect and courtesy at all times. because that’s what we’re here for. One of the most beneficial decisions we have made in the last five years was to jump on the networking band wagon,

v All requests for support will be responded to we are regular visitors to a number of social groups for businesses within our territories and the benefits are enormous. within 24 hours. The ‘advertising business’ is a great business to be in as everyone needs to advertise. Coca Cola have been in business since 1886, they are one of the world’s biggest companies and they still spend over $3.3 billion on their advertising every year. Why? Because they want to stay as No1 market leaders in their industry. vV20 www.ViSIOn mag.co.uk [email protected] | 01442 220180 | 07883 789530 V21 Your Investment Your Earning Potential V INVESTMENT

hen we said that VISION was a low cost, low risk investment we meant it. Pagination Sell Sales @ Monthly Print*3 Distribution 1 Mag 2 Mags 3 Mags You can secure your exclusive postcode for just £3,000 + VAT. When you compare this to some of the other (pp) Pages £225pp*1 Fee*2 6000 Homes*4 Profit Profit Profit Wfranchises offering similar returns and work/life balance it’s sensationally good value for money. The above price is for the first 25 franchisees who join us. After that the price will rise to £5,999 + VAT for the next 25 52 26 £5,850 £1000 £1,736 £420 £2,694 £5,388 £8,082 franchisees. 56 28 £6,300 £1000 £1,866 £420 £3,014 £6,028 £9,042 Once 50 franchisees have been signed up to work with us the price will be fixed at £10,999 + AT.V £6,750 £1000 £1,924 £420 £3,406 £6,812 £10,218 We know you can recoup your initial investment within three to six months, see the earning potential table on page 23. 60 30 64 32 £7,200 £1000 £1,936 £420 £3,844 £7,688 £11,532 68 34 £7,650 £1000 £2,030 £420 £4,200 £8,400 £12,600 Payment Facility 72 36 £8,100 £1000 £2,160 £420 £4,520 £9,040 £13,560 As we are not looking at huge sums for the initial investment in franchise 76 38 £8,550 £1000 £2,198 £420 £4,932 £9,864 £14,796 terms, we are willing to help enthusiastic franchisees who are unable to raise their fee by paying a deposit and the remaining amount over the first 80 40 £9,000 £1000 £2,230 £420 £5,350 £10,700 £16,050 year, this will cost a little more in the long run, but will give some comfort 84 42 £9,450 £1000 £2,330 £420 £5,700 £11,400 £17,100 in starting up a new and exciting venture. 88 44 £9,900 £1000 £2,460 £420 £6,020 £12,040 £18,060 92 46 £10,350 £1000 £2,518 £420 £6,412 £12,824 £19,236

*1 Sales are based on a page yield of £225 per page (this is low). *2 Includes monthly licence fee and layout of the magazine. *3 Guideline costs, subject to change. *4 Based on paying £7 per 100 for distributing your magazine. vV22 www.ViSIOn mag.co.uk [email protected] | 01442 220180 | 07883 789530 V23 Charles Rae: Journalist Di Hand: Freelance Designer V Meet the Was one of Fleet’s Street’s best known Royal Freelance graphic designer, illustrator, author Correspondents for over 30 years working at and educator with many years’ experience. THE TEAM The Sun and TODAY. He is an author of three She is currently working as an advertisement Vision Team books, two of them about the Royal Family. designer on hyper-local magazines.

Jerry Lyons: Journalist Rebecka Fryer: Designer he VISION team is a happy, hard working and friendly one. Award winning journalist Jerry writes regularly Designer Rebecka enjoys creating standout Everything we do is focused in ensuring our franchisees get the for VISION on a wide range of subjects. spreads with a passion for home and DIY Tmost out of their magazines. Put simply, we understand for us to He’s friendly and thinks he’s really funny. pieces. When she’s not playing netball she do well...our franchisees must do well. uses her creative flair to decorate cakes. Tim Green: Journalist Nik Allen: Founder and Owner of VISION With more than 15 years’ experience Tim has Kim Plater: Junior Designer Nik is an award winning publisher who has 11 years of successfully covered national events including the 7/7 From across the pond, junior designer Kim not running monthly magazines under his belt. He likes road cycling, bombings and the Levi Bellfield trial. Tim is only supplies the office with mouth-watering football and supports Everton FC and dislikes bad king of local news and has a keen eye for a cupcakes, she also knows how to design a manners and curries. good story. mean spread.

Misha Mistry: Creative Director Amy Pollard: Journalist/Designer Faye Beckwith: Accounts / Credit Controller Misha is the brains behind the fantastic magazine Amy enjoys writing local news and designing Number crunching Faye works wonders in the design at VISION. She likes a tidy desk and loves the the layout of the mag. The young journalist accounts department, she brings a wealth of feeling after a deadline has been met successfully also writes some of the features she is our knowledge to the team and her witty banter and seeing the printed mag. Miss Versatility. brightens up your day. vV26 www.ViSIOn mag.co.uk [email protected] | 01442 220180 | 07883 789530 V27 Q: Who designs my adverts? V Your Questions A: You have two options. Firstly it’s useful to build a network of local graphic designers you can work with. Secondly we have a pool of designers we’ve worked with for years who can help you design great looking Q&A and effective adverts for your clients. For the design of the artwork you should be looking to charge around an Our Answers additional £40 + VAT per advert, this will be a one-off charge.

Q: Where do I get the magazines printed? ou are bound to have a few questions. That’s perfectly normal. Below we’ve answered the most common A: We handle this for you. Due to our bulk buying power and credibility with printers we negotiate deals on your questions we get asked. behalf. This ensures the best quality product is delivered, the brand identity is protected and you will get the best If you have any more please feel free to contact us or book in a 1-2-1 to find out what makesVISION a winning Y possible price. opportunity.

Q: Who organises the delivery and distribution of the magazines? Q: On what basis do you choose franchisees? A: You do but we have training and sections in our manual about how to manage this side of the business. It is A: We choose who we work with carefully. This is in the interests of both parties. We look for people who are determined, very easy and is just a case of fragmenting your distribution area into 7 or 8 zones and organising a newspaper hard working and who have the full support of their spouses and family. boy/girl network…it works very well.

Q: I’ve seen the monthly licence fee mentioned, how much is it and what do I get for it? Q: Are you a member of the British Franchise Association? A: For unlimited quality content based on the size of your publication, support and all of the great things mentioned on A: We are currently applying for an associate membership. page 8, it’s £1000 + VAT per month. This also includes us laying the magazine in readiness for printing.

Q: I’m not a natural salesperson but love the VISION idea what can you suggest? Q: For how long is the initial franchise agreement granted? A: This is no problem. As long as you are outgoing, friendly and determined to build a better life for yourself, we A: Five years. will provide all the sales training and development you need. Every franchisee gets a monthly call with Nik who has a goldmine of sales nuggets. vV28 www.ViSIOn mag.co.uk [email protected] | 01442 220180 | 07883 789530 V29

mag.co.uk mag.co.uk n n SIO i SIO i V V without action Allen Franchisor Vision ‘ www. 01442 254894 01442 07883 789530 nik@ Your Your

is merely a dream. Nik

Monthly Lifestyle Action without Vision Magazine

merely passes time.

‘ Vision with action mag.co.uk Creative Director Creative can change your life. n SIO i V Vision 01442 220185 01442 misha@ JOEL A BARKER www.visionmag.co.uk Misha Mistry Your Your Monthly Lifestyle Magazine V30 www.ViSIOn mag.co.uk [email protected] | 01442 220180 | 07883 789530 V31 4 Would you like to SELL? 4 Would you like to run YOUR OWN MAGAZINE? 4 Would you like to be your own BOSS? 4 Would you like to work FLEXIBLE HOURS? 4 Would you like a low INVESTMENT?

V32 www.ViSIOn mag.co.uk