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Cynthia H. Glad 1175 North 910 East, Orem, Utah 84097 | (801) 471-7376 | [email protected]

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Cynthia H. Glad 1175 North 910 East, Orem, Utah 84097 | (801) 471-7376 | Cindyglad@Gmail.Com Cynthia H. Glad 1175 North 910 East, Orem, Utah 84097 | (801) 471-7376 | [email protected] Qualifications • Proven skills increasing visibility and credibility of programs, capabilities, and events at BYU • Strong background creating impactful communication with faculty, students, alumni, and donors • Demonstrated leadership in brand creation and brand building • Proven skills communicating with internal audiences • Extensive experience designing, writing, editing, and producing BYU publications including promotional materials, videos, social media, websites, and magazines “Cindy is very strategic in her approach to her work. She is eager to find ways to use the magazine and other publications to support a variety of McKay School goals. She is very comfortable with and uses various analytics to assist in decisions.” —Al Merkley, assistant dean, McKay School, BYU (retired 2019) Professional Experience Public Relations & Communications Manager, McKay School, BYU March 2014–present • Develop and direct public relations and communications strategy for the McKay School • Edit McKay Today Magazine (45,000+ copies) and six college newsletters • Oversee research and data collection to support the public relations and communications strategy • Foster employee engagement through branding and communication • Increase student pride and involvement through branding and messaging • Write, edit, and promote news stories about the McKay School of Education • Develop marketing campaigns for programs within the McKay School • Member of BYU Brand Advisory Board • Member of McKay School Recruiting Council • Member of McKay School Leaders Associates “. I was impressed with things like the alumni magazine, newsletters, news articles, and social media postings she and her team produced. I became even more impressed with her plans for improvement on what looked to be already high-quality work.” Michael Leonard, assistant dean, McKay School, BYU Accomplishments • Earned 4 of BYU’s 38 Golden Hashtag social media awards, 2019–2020 • Initiated McKay School’s first research press releases with University Communications and continue to achieve worldwide coverage with ongoing releases • Designed and implemented first survey of alumni communications effectiveness • Developed first McKay School editing and usage style guide Marketing and Public Relations Director April 2003–March 2014 Romney Institute of Public Management, BYU • Manage marketing and public relations for the Romney Institute of Public Management • Produce marketing materials, newsletters, social media, websites, etc. • Supervise graduate student marketing and recruiting staff • Conduct and present in frequent public information sessions Cynthia H. Glad Continued 1175 North 910 East, Orem, Utah 84097 | (801) 471-7376 | [email protected] “In short, Cynthia Glad has been a major force in establishing the George Romney Institute of Public Management brand to the outside world.” —Dave Hart, former director, Romney Institute, BYU Accomplishments • Increased percentage of highly qualified accepted students who matriculated • Initiated and facilitated relations with key donors during high-profile era • Became primary contact between the university and Governor Mitt Romney’s family and presidential campaign • Served as production staff for the award-winning BYUtv documentary The Romney Code: The Life and Times of George W. Romney • Procured and established the George W. and Lenore Romney Library collection for BYU • Initiated and executed the George Romney 100th birthday celebration (attended by 200 important guests), and other special events (“BYU’s finest event ever”) • Advised Romney Institute on media relations during extended period of international media attention Assistant to Associate Academic Vice President for University Education, BYU 1986–1988 • Assisted with public statements and policy memos • Wrote research briefs on policy matters • Managed correspondence and took executive meeting minutes Volunteer Work End-of-life care and estate resolution for my parents 2017–2019 Advisory Board Member, Romney Institute of Public Management 2016–present Board Member, Utah Valley Public Relations Society of America January–December 2017 Host, Family Watch International, United Nations Indonesian Delegation June 2013 Camp Volunteer, YMCA Camp Roger Summer 2013, 2014 Education and Professional Development Master of Public Administration Brigham Young University Bachelor of Arts, Communications, Public Relations Emphasis Brigham Young University Honors: Cum Laude, Dean’s List, Outstanding Public Relations Student Award PRSA International Conference, San Diego, California October 2019 PRSA International Conference, Boston, Massachusetts October 2018 Editors Forum, Council for the Advancement and Support of Education (CASE) March 2017 (university magazines), Chicago, Illinois CASE Summer Institute—Magazine Track, Boston, Massachusetts August 2016 Project Management certificate, FranklinCovey 2013, 2016 .
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