EXECUTIVE COURSE STAMFORD BRIDGE, CHELSEA FC APRIL 23 - 24, 2020 InSport Education Executive Course, 23-24 April 2020 The InSport Education Executive Course is developed in partnership with Dr Rob Wilson, an expert in Sport Business based at Sheffield Business School Key Information When The InSport Education Executive Course runs from April 23 to April 24, 2020 Location Stamford Bridge, home of Chelsea FC Delegates The number of delegates is capped at 30, delegates must be in senior or management positions Fees The cost of the course is £1,950 (flights, accommodation, and living expenses are not included) Register Please visit www.insport.education Sessions and Speakers April 23 The Future of Football Clubs 09:30 - 11.15 The Future of Financing: Football and a new approach to financing Darrell McLennan Fordyce, CMO and Co-MD Sport of 23 Capital Dr Rob Wilson, Sport Business Expert at Sheffield Business School 11:30 - 12:30 The Future of Decision Making: Strategy and the rise of the Sporting Director Dr Daniel Parnell, CEO of the Association of Sporting Directors 13:30 - 15:15 Futureproofing: The question of players’ political power for global football clubs Professor Simon Chadwick, Director of Eurasian Sport at Emlyon Jo Tongue, CEO of Tongue Tied Media Ltd Bobby Barnes, Deputy Chief Executive of PFA 15:30 - 17:00 The Future of Football Business: Gambling, eSports, and new marketing opportunities Phil Carling, Global Head of Football at Octagon 18:30 onwards Gala dinner at the House of Lords, Strangers' Dining Room Hosted by Lord Colin Moynihan, former UK Minister for Sport Speech by Dame Heather Rabbatts, former Director at the FA April 24 Culture and Broadcast 09:30 - 11.15 Updating Culture: Changing the narrative around the “women’s game” Dame Heather Rabbatts, former Director at the FA 11:30 - 12:30 Harnessing Culture: High performance organisational culture Speakers to be announced 13:30 - 15:00 Broadcast, sponsorship, and new media rights David Kogan, Co-Managing Director at Global Media Division Phil Carling, Gobal Head of Football at Octagon 15:15 - 16:45 Panel and Floor Discussion: Broadcast, sponsorship, and new media rights David Kogan, Co-Managing Director at Global Media Division Ben Nicholas, SVP Head of UK Media and Global Digital Sales, IMG Media Pedro Pinto, Founder and CEO of Empower Sports Phil Carling, Gobal Head of Football at Octagon 16:45 - 17:00 Synopsis: A reflection on key themes and ideas from the past two days of speeches and discussions Dame Heather Rabbatts, Former Director at the FA Selected speakers Dame Heather Rabbatts Former Director, Football Association Chair, VERO Communications The InSport Education Executive Course is developed in partnership with Dr Rob Dame Heather Rabbatts is founder of Wilson, an expert in Sport Business based the recently launched Women’s Sports at Sheffield Business School. Group and Chair of Vero sports communications. She has a We have built a rich network of diverse, long-standing record in football, high-profile industry leaders and including becoming the first female academics, all of whom are renowned non-executive on the Board of the FA experts in their specialist fields. and chief Executive of Millwall FC. Baron Colin Moynihan Former UK Minister for Sport Baron Moynihan is a former Minister for Sport, silver medal-winning British Olympic coxswain, chairman of the British Olympic Association, and International Olympic Committee member. Most recently, he has been elected as Vice-Chair of All-Party Parliamentary Group on eSports. Jo Tongue CEO, Tongue Tied Management Jo is a Director and board member of Women in Football, and a Trustee of both Jason Roberts’ and Michael Carrick Foundations. Jo is an accomplished public and panel speaker Such as Barclays, Edinburgh TV Festival, Twitter, The FA, The Premier League and also toured Scandinavia for Radio Days Europe Bobby Barnes Deputy Chief Executive, PFA Bobby made his debut for West Ham United in September 1980 and over a 15 year career played 350 games, scoring 103 goals. After retiring in 1996, he joined the PFA full-time and is now Deputy Chief Executive, with responsibility for the London office. As part of his remit he works across all areas of the PFA including Equalities, Communities and Charity, Commercial, Education, Financial and General Matters. Pedro Pinto - Former MD of Communications, UEFA, Founder and CEO, Empower Sports Pedro is a sports journalist who was previously an anchor for CNN International based in Atlanta and London. He went on to be Managing Director of Communications at UEFA in Switzerland. He is founder and CEO of sports communications agency Empower Sports. Darrell McLennan Fordyce - CMO and Co-MD Sports, 23 Capital Darrell's role encompasses building the 23 brand globally and origination for sports. He has over 20 years’ experience in the sport, commercial and media landscape, working in senior roles including Orange, NBA, WPP and has advised on bids to host the Ryder Cup, Volvo Ocean Race and America’s Cup. Previous to joining 23 he was working with Pembroke VCT in their portfolio of businesses. Professor Simon Chadwick - Director of Eurasian Sport, Emlyon Simon is Director of Eurasian Sport at Emlyon, a global top-50 business school. Based in Paris, Simon also works as Professor of the Eurasian Sport Industry and Director of CESI – Centre for the Eurasian Sport Industry (based in Shanghai). His work is positioned at the intersection of sport, business, politics and technology, and involves a focus on such diverse areas as sponsorship, branding, social media, strategy, soft power and diplomacy. Dr Rob Wilson - Sport Business Management Expert, Sheffield Hallam University Rob is a leading sport finance expert and football business consultant based at Sheffield Hallam University in the UK. He has more than 20 years’ experience in the sport business sector and brings a wealth of experience as a creative educator. Rob specialises in financial reporting, management accounting and economic decision-making processes in sport organisations and was awarded his PhD on the basis of his published work for his research on the factors affecting financial performance in professional team sports. Phil Carling - Global Head of Football, Octagon Phil has special responsibility for the Mastercard, Mars, ABI, Cisco, Standard Chartered, Delta Airlines, Premier League and UEFA accounts at Octagon. His early career in television broadened into a role as Marketing Director of Arsenal FC, a role he performed over a six year period. He became Commercial Director of the Football Association in 1996. Dr Daniel Parnell - CEO, Assoication of Sport Directors Dan is a Senior Lecturer in Sport Business Management at the University of Liverpool Management School. He is also the CEO of the Association of Sport Directors and co-founder and Chair of The Football Collective, a global network of football scholars. Dan serves as Co-Editor-in-Chief of the journal Managing Sport and Leisure, alongside a number of other editorial positions. Dan’s research interests lie in sport business management and policy. Ben Nicholas - SVP Head of UK Media and Global Digital Sales, IMG Media Ben combines rights acquisitions, rights sales, client advisory and broadcast relationships in the UK market along with devising and implementing IMG Media’s overall strategy for sports federations in the digital space on a global basis. He works with major sports organisations to sell rights on their behalf in the UK such as World Rugby, Scottish FA, ATP Media, US Tennis, Cricket South Africa, NHL and Moto GP and has previously worked with the European Tour, SPFL, Rugby League, The FA and Cricket Australia. David Kogan - Co-Managing Director, Global Media Division David Kogan is Co-Managing Director of the Global Media Division based in London. He was co-founder, with Sara Munds, of Reel Enterprises Ltd which was sold to Wasserman Media Group in 2011. Reel was formed in January 1998 and includes broadcasters, sports federations and digital platforms on its client list. The current client list in the UK includes broadcasters such as the BBC and sports clients such as the Premier League, Football League, NFL and Premier Rugby in the UK. Immersive, real-world learning programmes for executives and students in the sports industry. w: www.insport.education HEADQUARTERS e: [email protected] InSport Education t: (+44)20 3907 73822 16 Berkeley Street tw: InSport_Edu London li: insport-education W1J 8DZ.