DOCSLIB.ORG

Copywriter Creative Portfolio Snuggle There Is a Never Ending List of Things You Need to Do

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Copywriter Creative Portfolio Snuggle There Is a Never Ending List of Things You Need to Do copywriter creative portfolio snuggle There is a never ending list of things you need to do. Why worry about laundry? Let Snuggle fabric softener do the work for you. This campaign wants to target stay at home parents while also aiming to place Snuggle at the top of its market. There is a lot of competition with other leading brands and with this campaign I want to bring a fresh look and voice. why are we advertising? to increase awareness and sales of snuggle scented fabric softeners who are we talking to? stay at home parents what do they currently think? “i just use downy because it seems to be the most popular fabric softener on the market.” what is the single most persuasive idea we can convey? let the fabric softener do the work for you what would we like them think after seeing our message? “i should try using snuggles in my normal laundry routine because it will allow me to focus on other chores.” why should they believe it? snuggles adds softness to your fabrics and is noticeable in towels and sheets. it makes your clothes smell fresher and dryer sheets allow for freshness in gym bags, closets, and cars. fabric softener reduces wrinkles in your clothes which saves time with ironing. it leaves your clothes static free so they won’t stick together after coming out of the dryer. are there any creative guidelines? add a sense of dependability, snuggles blue color, use the logo, and advertise the scented fabric softeners. snuggle creative brief snuggle print ad 1 snuggle print ad 2 snuggle print ad 3 This Instagram story post will start of this section of the campaign. It will pull people in to learn more. By swiping up it will lead them to the Extreme Laundry Makeover website so they can enter to win. snuggle insta story ad Snuggle will host an Extreme Laundry Makeover which is based off of the show Extreme Home Makeover. People have the opportunity to enter to win this contest. If you win Snuggle will come to your area and take care of your laundry for you. snuggle web page This will be the first email that people get from this contest. It will let people know that we got their submission. It also encourages people to join in by posting their laundry disasters to social media and hashtagging Laundry Makeover. It also comes with a link to share this opportunity with friends. snuggle email responses Even if they don’t win they are still a winner. Snuggle will be giving out coupons to people who didn’t win by email response. The coupon will be good for four dollars off Snuggle products so they can still treat their laundry. snuggle email responses This will be a sponsored post from the Snuggle account. Snuggle will go through and choose from photos that other people have posted to put on their own account. These photos should show laundry disasters that are funny. snuggle instagram post me & the bees lemonade There are a lot of beverage choices out there and we are well-aware. Me and The Bees Lemonade is about a girl and her love for bees. This is a fairly new product and her involvement with Shark Tank allowed her business to grow. Advertising is still fresh and I wanted to give her brand a playful tone. Who doesn’t like a good rhyme, nice vibes, and not to mention some oh-so-sweet lemonade. why are we advertising? to increase awareness of this small product & brand. who are we talking to? people who enjoy quality beverages who shop at whole foods and care for the environment. what do they currently think? it’s just another pricey lemonade with tons of sweetness. what is the single most persuasive idea we can convey? our drinks are full of flavor not sweetener what would we like them think after seeing our message? i should buy me and the bees lemonade because it taste great and it helps the bees. why should they believe it? bees are going to go extinct and they pollinate our crops are there any creative guidelines? friendly, logo, playful, proceeds go to saving bees, light colors, vibrant. me & the bees creative brief JUST ONE SQUEEZE AND WE’RE SAVING THE BEES me & the bees print ad 1 me & the bees print ad 2 me & the bees print ad 3 This is the first of many walls that the brand will set up. This one is in Los Angeles. People can go and take pictures and spread awareness for the brand and our cause by using #ForTheBees. me & the bees outdoor & social media This is an example of an instagram post. People can tag our instagram page in their photos and also use #forthebees to spread awareness and encourage others to do the same. me & the bees sample wall insta post This will be a post on the brand’s instagram account. It will get people excited about the product. We can sponsor social media influencers to make similar videos to show off their dance moves. This will increase brand awareness. https://youtu.be/_MwwH_Ku3nY me & the bees instagram video post national geographic The truth is not many people watch tv channels like National Geographic anymore. Instead they would rather be watching reality television after a long day at work. With this campaign we aim to grab their attention by showing them fake animal reality show ads that mock real shows. By doing something clever it will spark a huge conversation. why are we advertising? to increase awareness and get people to subscribe to national geographic and watch it on tv. who are we talking to? men and women ages 25-40 that are in the working class and enjoy reality television. what do they currently think? “i would rather be watching reality television because it allows me to decompress.” what is the single most persuasive idea we can convey? national geographic is easy to watch and full of interesting information. what would we like them think after seeing our message? i should watch or read national geographic because it will be beneficial if i keep my mind engaged. why should they believe it? reality tv leads to bad behavior and encourages judgement. watching educational programs will help the brain develop. are there any creative guidelines? national geographic visual profile (yellow) and logo. national geographic creative brief national geographic print ad national geographic print ad national geographic print ad This is a window decal that you can stick on the glass at aquariums or zoos. The rest of the campaigns will take this same look. This will place advertising where people already go. national geographic ambient advertising western digital collaboration art director: Diangelo Cuevas Theres a better way to store your files. We want to show people that when you get MyCloud you store you’re files and access them from just about anywhere. This campaign aims to show people that this is the better alternative and you are free from any damage. https://vimeo.com/306768394 western digital instagram video 1 https://vimeo.com/306770487 western digital instagram video 2 https://vimeo.com/306768044 western digital video ad hummer collaboration art director: Frans Ahlberg strategist: Maiken Krohn photographers: Rikard Landrin & André García Hummer is back, baby! As Hummer began to die out we decided to rebrand the company to suit the changing environment. The brand that was once famous for it’s egocentric personality, is now dropping the macho voice to bring in a more eco-conscious consumer. Hummer is focusing on the value of nature and your journey on the roads less traveled. Get ready for an extreme ride experience. View the full book on Lifeasricky.com hummer rebranding book.
Load more

Recommended publications
  • Strategic Rebranding Strategy
    Brand Development / Marketing / Online Presence Summary Table of Contents I. Summary a. Summary of Key Points Page 2 b. Recommended Timeline Page 4 c. Recommended Approach Page 4 II. Brand Development a. Define / Assess and Strategic Planning Page 7 b. Campaign Development Page 12 c. Implementation Page 12 d. Project Assessment Page 13 e. Logo Concepts Page 14 III. Marketing Strategies a. Branding and Passenger Information Page 18 b. Awareness and Image Building Page 19 c. Community-Based Marketing Programs Page 20 IV. Website Development a. Design Page 23 b. Functionality Page 25 c. Wireframe Development Page 26 V. Social Media Strategies a. Find the Best Fit Page 28 b. Schedule Social Engagement Page 29 c. Create Expert Content Page 30 d. Be Social on Social Media Page 30 1 Brand Development / Marketing / Online Presence Summary This brand development / marketing / online presence strategy document was created as a collaborative effort between the Wake County Transit Planning Advisory Committee, the Capital Area Metropolitan Planning Organization (CAMPO) and the Public Involvement Consultant team. It is presented to the Wake County Transit Planning Advisory Committee (TPAC) for adoption as guidance to GoTriangle for implementation as the lead agency for the Wake County Transit Plan’s public engagement efforts. The document provides strategies for development of Wake County Transit’s branding. It includes an approach for branding, message development and creative direction and suggests the creation of a Branding Steering Committee. Strategies for marketing include incorporating and promoting branding; awareness and image building; and community-based marketing initiatives. Additionally, the document provides guidelines for development of a new website and strategies for implementing and leveraging social media platforms.
    [Show full text]
  • Rebranding Proposal
    NORTH MAIN STREET COLUMBIA REBRANDING PROPOSAL wearequeue.com ABOUT US We are a collection of senior level strategists who have spent our entire careers building strong brands and sharing their stories with award-winning work. Our mission is simple — to help you accomplish your marketing objectives, whether they are big or small. We pride ourselves on a client-first approach where every team member gets to thoroughly know each client. This way, we can best utilize our wealth of experience with clients of all sizes in a variety of industries. As a small agency, we can offer a level of personal service not found in larger agencies. We’re accessible and responsive to you with no junior level staff. This helps us develop a close working relationship with you, which leads to more efficient workflows and on target strategies. We approach each client with an open mind. We listen. We ask questions. And we get to know you. Then we use our experience and expertise to develop and execute effective marketing solutions that meet your unique needs. You name it, we do it. Whether you need a logo design, a website or an integrated branding strategy, our capabilities provide Strategy you with almost limitless possibilities. While we have Creative many tools, perhaps our greatest is curiosity. We ask questions. We listen. We ask more questions. We listen some more. We learn about you, your business, your customers and your competitors. We do our homework. And then we get to work. Execution NORTH MAIN STREET REBRANDING Proposal 2 CURRENT SITUATION ANALYSIS The North Main Street corridor is located just several blocks north of Columbia’s city center district and serves as a major artery through Columbia.
    [Show full text]
  • Whether Live, Virtual Or Hybrid, Events Go On
    The Business of Brands Digital Edition February 22, 2021 Whether live, virtual or hybrid, events go on A guide to how industry tentpoles like Cannes, SXSW and more are navigating the lingering pandemic In this issue February 22, 2021 Feature GOING FOR THE GLITZ Promotions aimed at influencers become more elaborate in the pandemic News THE WEEK AHEAD: FEBRUARY 22-26, 2021 A look at some of the happenings over the next five days of interest to marketers, agencies and media players. TRENDING At a glance hot topics in the world of marketing, including Target’s new chief marketing officer, Shaquille O’Neal’s Frosted Flakes play and Chevrolet’s new TikTok channel. AFTER REBRANDING AUNT JEMIMA, QUAKER FOODS MUST WALK THE TALK It’s a delicate balance to hold onto brand equity while moving beyond racist roots with a new name. In this issue February 22, 2021 CAN ADVERTISING’S BIGGEST EVENTS REDEEM THEMSELVES IN 2021? A number of marketers’ favorites are planning to use in-person or hybrid live-virtual formats. 5 QUESTIONS WITH YADIRA HARRISON Verb co-founder discusses the value of creating intimate brand events and building an experiential business in a pandemic. HOW MARKETERS CAN MAKE THE MOST OF SXSW ONLINE The festival that was the first to feel the impact from COVID-19 is now a testing ground for virtual brands. EXPERIENTIAL AGENCY NA COLLECTIVE CLOSES AS ‘CASUALTY OF THE PANDEMIC’ Work included live activations for Nike, Tinder, Facebook and more at events including SXSW and Bonnaroo. WHY MARKETERS FLOCK TO CLUBHOUSE TO TOUT THEIR EXPERTISE—AND BRANDS The app merges the professionalism of LinkedIn with the appeal of podcasts.
    [Show full text]
  • THE GUIDE to REBRANDING Contents Introduction
    THE GUIDE TO REBRANDING Contents Introduction Introduction 02 Rebrandingisatermthatgenerates confusionandoftengetsthrown More than a logo 03 aroundloosely.Incommon vernacularitcanmeananything What is rebranding? 04 fromachangetoyourbrand’slook andfeelpriortothelaunchofanew Refresh or rebrand? 06 campaign,throughtoacomplete overhaulofyourbrandstrategy Benefitsofsuccessfullyrebrandingyour andthelaunchofthenewcompany financialservicesorganisation 07 nameandlogo. Why rebrand? 08 Therealityisthatatruerebrand isajourneythatinvolves Doesmyorganisationneedtorebrand? 11 comprehensivelyanalysingwhat haschangedwithinyourbusiness How do I rebrand? 12 anditsstrategy,bringingthat changetolifethroughadefined Gettinginternalstakeholdersonboard 14 brandpositioning,andsignalling thechangetothemarket,oftenvia Whatisbrandarchitecture? 15 anewlogoorlookandfeel. Pressure-testingyourbrand 17 Yourbrandisanassetandshould betreatedassuch.Accordingto Apicturetells1000words 19 MillwardBrown,in2013theworld’s mostvaluablebrand,Apple,has Youremployees:yourmostvaluable abrandvalueofover$185billion. brandasset 21 Bycomparison,Australia’sleading companyintermsofbrandvalue In conclusion 22 wasWoolworths,withabrandvalue ofover$8billion. About BrandMatters 22 Brandistheconduit thatconnectsyour organisationtoits clients,itschannels, itsstakeholders anditscommunity. THE GUIDE TO REBRANDING 3 Introduction Yourbrandrepresentswhatis + MORETHANALOGO uniqueandvaluableaboutyour businessthatcannoteasilybe Weshouldalsostateatthe Yourbrandcomestolife replicated.Forexample,manyof outset,brandismuchmore
    [Show full text]
  • Aspects Regarding Rebranding Strategies - a Conceptual and Practical Approach
    CORE Metadata, citation and similar papers at core.ac.uk Provided by Munich Personal RePEc Archive MPRA Munich Personal RePEc Archive Aspects regarding rebranding strategies - A conceptual and practical approach Ovidiu Ioan Moisescu 2006 Online at http://mpra.ub.uni-muenchen.de/32016/ MPRA Paper No. 32016, posted 4. July 2011 19:23 UTC Ovidiu I. Moisescu Babeş Bolyai University, Faculty of Economics and Business Management, Cluj Napoca, Romania ASPECTS REGARDING REBRANDING STRATEGIES – A CONCEPTUAL AND PRACTICAL APPROACH Key Words: Brand Strategy, Rebranding, Brand Values ABSTRACT: A brand is an extremely valuable intangible asset to any company and it communicates a set of values to its customers, employees, investors, and other stakeholders. Changing that identity or a part of it must be seen as a serious strategic decision, requiring careful planning. A rebranding strategy, which implies often a long-held brand name being discarded, must be profoundly analyzed before implementing it. This paper views rebranding as a permanent process, from revitalizing a current brand to a full name change, involving sometimes alterations in brand values and promises, and outlining some of the main approaches to renaming a corporate brand. It then presents a case history and an assessment of Orange's rebranding strategy during the last years. INTRODUCTION While the number of brands has strongly increased in recent years, brands remain a company’s most valuable assets. Strong brands tend to add both economic and strategic value to their proprietors. The value of this asset is often referred to as brand equity which is the marketing and financial value associated with a brand’s strength in the market.
    [Show full text]
  • The Impacts of Brand Management Practices on Brand Performance and Firm Value
    THE IMPACTS OF BRAND MANAGEMENT PRACTICES ON BRAND PERFORMANCE AND FIRM VALUE By Yanhui Zhao A DISSERTATION Submitted to Michigan State University in partial fulfillment of the requirements for the degree of Business Administration—Marketing—Doctor of Philosophy 2016 ABSTRACT THE IMPACTS OF BRAND MANAGEMENT PRACTICES ON BRAND PERFORMANCE AND FIRM VALUE By Yanhui Zhao Brands are among the most important of firm assets, serving as crucial sources of competitive advantage. The realization of such competitive advantage requires effective, robust, and flexible brand management practices that accommodate internal and external contingencies. My dissertation uses two essays to investigate how a selection of brand management practices influences brand performance and firm value. Essay 1 employs two studies to examine cross- category variation in the effect of marketing mix variables on brand sales and brand equity. Empirical evidence from analyzing Information Resources, Inc. scanner data (study 1) and consumer survey data (study 2) suggests that brand relevance in category (BRiC) – a product category characteristic – interacts with marketing mix decisions (e.g., product variety, distribution coverage) to affect brand sales and brand equity. The focus of Essay 2 is rebranding strategies that aim to update a firm’s brand image by changing brand identity or brand strategy. Empirical evidence from analyzing 229 rebranding events shows that, on average, rebranding initiatives are associated with positive abnormal stock returns. More importantly, these financial returns can be predicted by the degree of rebranding and the fit between the degree of rebranding and competitive factors (firm competitive position and industry competition intensity). TABLE OF CONTENTS LIST OF TABLES…………………………………………………………… ………….….…… v LIST OF FIGURES…………………………………………… …………………………….….
    [Show full text]
  • The Rise of China's Luxury Automotive Industry
    Heritage with a High Price Tag: The Rise of China’s Luxury Automotive Industry Sydney Ella Smith AMES 499S Honors Thesis in the Department of Asian and Middle Eastern Studies Duke University Durham, North Carolina April 2018 Guo-Juin Hong Department of Asian and Middle Eastern Studies Supervising Professor Leo Ching Department of Asian and Middle Eastern Studies Committee Member Shai Ginsburg Department of Asian and Middle Eastern Studies Committee Member Heritage with a High Price Tag: The Rise of China’s Luxury Automotive Industry Sydney Ella Smith, B.A. Duke University, 2018 Supervisor: Guo-Juin Hong TABLE OF CONTENTS Author’s Note ...........................................................................................................ii Introduction: For Automobiles, Failure Builds Resiliency ......................................1 Chapter 1: Strategy Perspectives on the Chinese Automotive Industry ...................9 Michael Porter’s “Five-Forces-Model” ........................................................12 Michael Porter’s “Clusters and the New Economics of Competition” ........23 Chapter 2: Luxury Among the Nouveau Riche: The Chinese Tuhao (土豪) .........32 What is Luxury? ...........................................................................................34 Who Buys Luxury? ......................................................................................39 Evolving Trends in Luxury ..........................................................................45 Conclusion: Cars with Chinese Characteristics ......................................................49
    [Show full text]
  • The Relationship Between Rebranding and Customer Loyalty: the Case of Kenya Power
    International Journal of Science and Research (IJSR) ISSN (Online): 2319-7064 Index Copernicus Value (2013): 6.14 | Impact Factor (2013): 4.438 The Relationship between Rebranding and Customer Loyalty: The Case of Kenya Power Makori M. Nyambane1, Makori M. Ezekiel2 1, 2School of Business, Kenyatta University, Kenya 2School of Business and Economics, Masinde Muliro University of Science and Technology Abstract: Kenya Power and Lighting Company rebranded to Kenya Power. The rebranding exercise entailed name change, corporate color and logo. In this study, academic knowledge is enhanced with the help of a case study. As a result, this study suggests a new definition for corporate re-branding and presents an empirically grounded framework for understanding corporate re-branding and its impact on customer loyalty. The study used survey research design with a sample size of 234 customers of Kenya Power. The data for this study was obtained using administered questionnaires which were structured in both open and closed ended questions. The analysis of data was conducted using SPSS program. From the findings of the study, the service quality of Kenya Power had improved since rebranding. The study further established that rebranding had moderately improved the company image. Findings of this study are considered significant in enhancing strategies towards effective implementation of rebranding exercise among corporate organizations. The study also sought to add knowledge to the existing literature on rebranding and highlight the relationship between rebranding and customer loyalty. Keywords: Rebranding, Customer Loyalty, Customer attitudes 1. Introduction have more disastrous consequences than a simple loss of clients (Thurtle, 2002). In addition, this strategy involves Brands and the new marketing paradigm are names, terms, tremendous costs such as advertising, legal fees, promotions symbols and designs that identify the goods or services of a among others.
    [Show full text]
  • Designing Brand Identity
    Designing Brand Identity Cover design: Jon Bjornson This book is printed on acid-free paper. Copyright © 2013 by Alina Wheeler. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising herefrom.
    [Show full text]
  • A Case Study to Evaluate the Success of Sonera's Rebranding
    Rebranding to redefine international brand identity – A case study to evaluate the success of Sonera’s rebranding Tomasz Kimberley Bachelor’s Thesis Degree Programme in International Business 2012 Abstract International Business Author or authors Group or year of Tomasz Kimberley entry 2009 Title of report Number of Rebranding to redefine international brand identity – A case study pages and to evaluate the success of Sonera’s rebranding appendices 67 + 13 Teacher(s) or supervisor(s) Suvi Kalela, Jutta Heikkilä The overall aim of this thesis was to investigate the case for rebranding as a strategy for an international company in response to global drivers. The specific objective was to evaluate the success of introducing a new brand identity for an international company from the customers’ point of view. The research focuses on Sonera, the Finnish com- missioning company, which is part of the international company TeliaSonera. The case company requested that a customer survey be conducted to assess the success of Sonera's new brand identity. The theoretical framework is established through a literature survey on branding and rebranding, which guides the approach to the empirical study. The study focuses on the branding process, and in particular refers to the brand identity planning model by Aaker (2010), Kapferer’s (2008) brand identity prism and Keller’s (1993) dimensions of brand knowledge. Rebranding is investigated more deeply and refers to the models and concepts introduced by Muzellec, Lambkin and Doogan’s (2003) drivers of rebranding, Daly and Moloney’s (2004) corporate rebranding framework, Muzellec and Lambkin’s (2005) rebranding as a continuum, and Muzellec and Lambkin’s (2008) dynamic re- branding model.
    [Show full text]
  • TRANSFERRING BRAND EQUITY HIERARCHICALLY THROUGH REBRANDING Case Capricode Oy
    FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION Jenni Alahuhta TRANSFERRING BRAND EQUITY HIERARCHICALLY THROUGH REBRANDING Case Capricode Oy Master’s Thesis Department of Marketing May 2009 UNIVERSITY OF OULU ABSTRACT OF THE MASTER'S THESIS Faculty of Economics and Business Administration Unit Department of Marketing Author Supervisors Jenni Alahuhta Tähtinen, J., Professor & Juntunen, M., Researcher Title Transferring brand equity hierarchically through rebranding. Case Capricode Oy Subject Type of the degree Time of publication Number of pages Marketing Master´s thesis May 2009 123+4 Abstract The aim of this research is to create a model explaining how brand equity assets can be transferred between different brand hierarchy levels through a rebranding process. The issue is looked at in the theoretical part of this study by reviewing literature related to brand hierarchies, brand equity and rebranding. Brand hierarchies have gathered increasing attention in the academic literature. Today almost all researchers make the distinction between corporate-dominant, product-dominant and mixed structures. This study concentrates on corporate-dominant and product-dominant brand hierarchy levels. Brand equity usually defines and measures the assets that create added value to products. Only a few studies mention corporate brand equity and even rarer try to measure it empirically and make the distinction between product and corporate brand equity. This study tries to uncover and highlight these issues. Rebranding, in turn, has been researched widely during the past decade probably due to the increased amount of mergers and acquisitions of world-known corporations. However, in this study rebranding does not refer to renaming a company; instead it aims at finding other ways to transfer and increase the brand equity of both product and corporate brands.
    [Show full text]
  • Corporate Rebranding: Destroying, Transferring Or Creating Brand Equity?
    European Journal of Marketing Corporate rebranding: destroying, transferring or creating brand equity? Laurent Muzellec Mary Lambkin Article information: To cite this document: Laurent Muzellec Mary Lambkin, (2006),"Corporate rebranding: destroying, transferring or creating brand equity?", European Journal of Marketing, Vol. 40 Iss 7/8 pp. 803 - 824 Permanent link to this document: http://dx.doi.org/10.1108/03090560610670007 Downloaded on: 27 October 2015, At: 05:13 (PT) References: this document contains references to 68 other documents. To copy this document: [email protected] The fulltext of this document has been downloaded 15570 times since 2006* Users who downloaded this article also downloaded: Jack G. Kaikati, Andrew M. Kaikati, (2003),"A rose by any other name: rebranding campaigns that work", Journal of Business Strategy, Vol. 24 Iss 6 pp. 17-23 http://dx.doi.org/10.1108/02756660310509451 Jack G. Kaikati, (2003),"Lessons from Accenture’s 3Rs: rebranding, restructuring and repositioning", Journal of Product & Brand Management, Vol. 12 Iss 7 pp. 477-490 http:// dx.doi.org/10.1108/10610420310506038 Fiona Harris, Leslie de Chernatony, (2001),"Corporate branding and corporate brand performance", European Journal of Marketing, Vol. 35 Iss 3/4 pp. 441-456 http://dx.doi.org/10.1108/03090560110382101 Access to this document was granted through an Emerald subscription provided by emerald-srm:478531 [] For Authors Downloaded by USP At 05:13 27 October 2015 (PT) If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all.
    [Show full text]