copywriter creative portfolio snuggle There is a never ending list of things you need to do. Why worry about laundry? Let Snuggle fabric softener do the work for you. This campaign wants to target stay at home parents while also aiming to place Snuggle at the top of its market. There is a lot of competition with other leading brands and with this campaign I want to bring a fresh look and voice. why are we advertising? to increase awareness and sales of snuggle scented fabric softeners who are we talking to? stay at home parents what do they currently think? “i just use downy because it seems to be the most popular fabric softener on the market.” what is the single most persuasive idea we can convey? let the fabric softener do the work for you what would we like them think after seeing our message? “i should try using snuggles in my normal laundry routine because it will allow me to focus on other chores.” why should they believe it? snuggles adds softness to your fabrics and is noticeable in towels and sheets. it makes your clothes smell fresher and dryer sheets allow for freshness in gym bags, closets, and cars. fabric softener reduces wrinkles in your clothes which saves time with ironing. it leaves your clothes static free so they won’t stick together after coming out of the dryer. are there any creative guidelines? add a sense of dependability, snuggles blue color, use the logo, and advertise the scented fabric softeners. snuggle creative brief snuggle print ad 1 snuggle print ad 2 snuggle print ad 3 This Instagram story post will start of this section of the campaign. It will pull people in to learn more. By swiping up it will lead them to the Extreme Laundry Makeover website so they can enter to win. snuggle insta story ad Snuggle will host an Extreme Laundry Makeover which is based off of the show Extreme Home Makeover. People have the opportunity to enter to win this contest. If you win Snuggle will come to your area and take care of your laundry for you. snuggle web page This will be the first email that people get from this contest. It will let people know that we got their submission. It also encourages people to join in by posting their laundry disasters to social media and hashtagging Laundry Makeover. It also comes with a link to share this opportunity with friends. snuggle email responses Even if they don’t win they are still a winner. Snuggle will be giving out coupons to people who didn’t win by email response. The coupon will be good for four dollars off Snuggle products so they can still treat their laundry. snuggle email responses This will be a sponsored post from the Snuggle account. Snuggle will go through and choose from photos that other people have posted to put on their own account. These photos should show laundry disasters that are funny. snuggle instagram post me & the bees lemonade There are a lot of beverage choices out there and we are well-aware. Me and The Bees Lemonade is about a girl and her love for bees. This is a fairly new product and her involvement with Shark Tank allowed her business to grow. Advertising is still fresh and I wanted to give her brand a playful tone. Who doesn’t like a good rhyme, nice vibes, and not to mention some oh-so-sweet lemonade. why are we advertising? to increase awareness of this small product & brand. who are we talking to? people who enjoy quality beverages who shop at whole foods and care for the environment. what do they currently think? it’s just another pricey lemonade with tons of sweetness. what is the single most persuasive idea we can convey? our drinks are full of flavor not sweetener what would we like them think after seeing our message? i should buy me and the bees lemonade because it taste great and it helps the bees. why should they believe it? bees are going to go extinct and they pollinate our crops are there any creative guidelines? friendly, logo, playful, proceeds go to saving bees, light colors, vibrant. me & the bees creative brief JUST ONE SQUEEZE AND WE’RE SAVING THE BEES me & the bees print ad 1 me & the bees print ad 2 me & the bees print ad 3 This is the first of many walls that the brand will set up. This one is in Los Angeles. People can go and take pictures and spread awareness for the brand and our cause by using #ForTheBees. me & the bees outdoor & social media This is an example of an instagram post. People can tag our instagram page in their photos and also use #forthebees to spread awareness and encourage others to do the same. me & the bees sample wall insta post This will be a post on the brand’s instagram account. It will get people excited about the product. We can sponsor social media influencers to make similar videos to show off their dance moves. This will increase brand awareness. https://youtu.be/_MwwH_Ku3nY me & the bees instagram video post national geographic The truth is not many people watch tv channels like National Geographic anymore. Instead they would rather be watching reality television after a long day at work. With this campaign we aim to grab their attention by showing them fake animal reality show ads that mock real shows. By doing something clever it will spark a huge conversation. why are we advertising? to increase awareness and get people to subscribe to national geographic and watch it on tv. who are we talking to? men and women ages 25-40 that are in the working class and enjoy reality television. what do they currently think? “i would rather be watching reality television because it allows me to decompress.” what is the single most persuasive idea we can convey? national geographic is easy to watch and full of interesting information. what would we like them think after seeing our message? i should watch or read national geographic because it will be beneficial if i keep my mind engaged. why should they believe it? reality tv leads to bad behavior and encourages judgement. watching educational programs will help the brain develop. are there any creative guidelines? national geographic visual profile (yellow) and logo. national geographic creative brief national geographic print ad national geographic print ad national geographic print ad This is a window decal that you can stick on the glass at aquariums or zoos. The rest of the campaigns will take this same look. This will place advertising where people already go. national geographic ambient advertising western digital collaboration art director: Diangelo Cuevas Theres a better way to store your files. We want to show people that when you get MyCloud you store you’re files and access them from just about anywhere. This campaign aims to show people that this is the better alternative and you are free from any damage. https://vimeo.com/306768394 western digital instagram video 1 https://vimeo.com/306770487 western digital instagram video 2 https://vimeo.com/306768044 western digital video ad hummer collaboration art director: Frans Ahlberg strategist: Maiken Krohn photographers: Rikard Landrin & André García Hummer is back, baby! As Hummer began to die out we decided to rebrand the company to suit the changing environment. The brand that was once famous for it’s egocentric personality, is now dropping the macho voice to bring in a more eco-conscious consumer. Hummer is focusing on the value of nature and your journey on the roads less traveled. Get ready for an extreme ride experience. View the full book on Lifeasricky.com hummer rebranding book.