LEVERAGING CONVERGENCE TO DRIVE THE AGILE DIGITAL ENTERPRISE TOM O’REILLY – VCE CTO EMEA - @TOM_O_CTO

© Copyright 2015 EMC Corporation. All rights reserved. 1 EVERY BUSINESS IS BECOMING DIGITAL

© Copyright 2015 EMC Corporation. All rights reserved. 2 PRODUCT COMPANIES

CREATING SMART DEVICES

© Copyright 2015 EMC Corporation. All rights reserved. 3 SERVICE COMPANIES

CREATING NEW DIGITAL CONSUMER EXPERIENCES

© Copyright 2015 EMC Corporation. All rights reserved. 4 GOVERNMENTS

TRANSFORMING CITIZEN SERVICE

© Copyright 2015 EMC Corporation. All rights reserved. 5 ALL CUSTOMERS ARE ON A JOURNEY TO…

1000X REAL TIME ANALYTIC MORE DATA OPERATION INSIGHTS

© Copyright 2015 EMC Corporation. All rights reserved. 6 BEFORE WE GET TOO CARRIED AWAY….

© Copyright 2015 EMC Corporation. All rights reserved. 7 THE LAST 15 YEARS IN I.T.

Implement Packaged Software To Automate The Business Manage Infrastructure To A Service Level

© Copyright 2015 EMC Corporation. All rights reserved. 8 CIO PRIORITIES: INNOVATION AND COST REDUCTION

Establish New Strategic Criteria For Applications Taking Apps On-Premise Off-Premise

Lower Cost New Application Infrastructure Development

IT INVESTMENT $ INVESTMENT IT On-Premise Off-Premise PLATFORM 2 PLATFORM 3 2000 TIME 2030

© Copyright 2015 EMC Corporation. All rights reserved. 9 WHY CONVERGED? NOBODY HAS TIME FOR THIS. CUSTOMERS WANT TO BUY, NOT BUILD

These parts can make a Hyundai Genesis, if assembled and calibrated properly.

© Copyright 2015 EMC Corporation. All rights reserved. 10 WHY CONVERGED? NOBODY HAS TIME FOR THIS. CUSTOMERS WANT TO BUY, NOT BUILD

These parts can make a Hyundai Genesis, if assembled and calibrated properly.

It is not practical nor safe for most to build their own

© Copyright 2015 EMC Corporation. All rights reserved. 11 WHY CONVERGED INFRASTRUCTURE? BECAUSE NOBODY HAS TIME FOR THIS!

© Copyright 2015 EMC Corporation. All rights reserved. 12 DON’T BUILD WHAT YOU CAN BUY

OUR COMPLETE SOLUTION

3 3 Solutions Stacks: Ways to Buy: . Enterprise Hybrid Cloud . On/Off Premises . Native Hybrid Cloud . You/We Run It . Business Data Lake . CAPEX/OPEX

3 2 Types of Infrastructure: Infrastructure Layers: . Blocks . Network Fabric . Racks for scaling . Appliances . Management Layer

© Copyright 2015 EMC Corporation. All rights reserved. 13 CHANGING REQUIREMENTS THE REALITY OF IT THE INFRASTRUCTURE

Exabytes Distributed INTERSECTION INTERSECTION REQUIREMENTS Composite . Flexible IT and data CLOUD MOBILE center infrastructure 3RD PLATFORM BIG DATA Multi-dimensional SOCIAL . application services

CRM 2ND OLTP PLATFORM . Integrated ERP management and Monolithic operational model Peta-bytes Transactional

© Copyright 2015 EMC Corporation. All rights reserved. 14 IT DILEMMA TEAMS, TECHNOLOGIES AND PROCESSES IN SILOS

Compute Storage Network Application

70% 20% 10% IT Maintaining New software New hardware BUDGET operations cost investments investments

© Copyright 2015 EMC Corporation. All rights reserved. 15 VCE CONVERGED SYSTEMS TRUE CONVERGED INFRASTRUCTURE

ENGINEERED MANUFACTURED MANAGED SUPPORTED SUSTAINED

AS ONE PRODUCT

© Copyright 2015 EMC Corporation. All rights reserved. 16 VCE CUSTOMER RESULTS

COMPUTE STORAGE NETWORK VIRTUALIZATION

MORE APPS A FASTER 4.6X DEPLOYED TIME TO 4.4X MARKET

LESS TIME REDUCTION IN KEEPING DOWNTIME 96% LIGHTS ON 41%

CONVERGED OPERATIONS

http://www.vce.com/landing/idc-business-value-2015

© Copyright 2015 EMC Corporation. All rights reserved. 17 VCE CUSTOMERS BY INDUSTRY ENERGY, OIL EDUCATION AND FINANCIAL HEALTHCARE AND AND GAS, MANUFACTURING SP AND SI OTHER PUBLIC SECTOR SERVICES PHARMACEUTICALS UTILITIES

© Copyright 2015 EMC Corporation. All rights reserved. 18 Renault Sport Formula One™ Team Antony Smith - Infrastructure Manager, Renault Sport Racing Who are we? Who are we?

▌Renault – Kevin Magnussen & Jolyon Palmer 2005 Tuned Mass damper

2005 Moulded brake discs

2006 Interlinked suspension

2007 Suspension fluid inerter

2011 Brake dip reduction system

2013 Long wheelbase

• Innovation & leading the way - the legacy of Enstone. * 2012 IFM Global Sports Marketing Surveys Report

$5,213,346,434,941 11 22 21 21 5 1 26

>10,000 drawings CFD CFD CFD

33,000,000,000,000 CFD

60GB / run CFD

600 runs / week

60% 50m/s (100mph) 3000 hp Production Production Production ▌1600cc V6 vs 2400cc V8 ▌Twin Energy recovery ▌Turbochargers systems ▌100kg Fuel limit

41

>150 sensors 10k samples/s >2Mbps per car >25MB per lap 60GB per weekend Data System GPS Timing PEP vTAG Gateway Monitor vTAG

DigiPen Strategy System vBlock

Atlas Server System Monitor Matlab

ECU Manager

Sunset Atlas Client Alice

Excel Implementation Goals

RAPID VIRTUALIZATION AUTOMATION PROVISIONING

DATA CONTINUOUS TIERING SCALABILITY RAPID ANALYSIS PROTECTION AVAILABILITY Factory Overview

Enterprise Datacenter CFD Datacenter

Private Cloud Resource Pools Private Cloud Resource Pools VPLEX Replication

CTA CTA

Atmos Archive Atmos Archive

Protection

Data Domain Backup DataData DomainDomain BackupBackup

Replication Trackside Overview

• 1 VBLOCK Rack • Runs in garage • 6 hosts and 70Tb • Passive cooling storage • Full HA and vMotion • Over 100 VMs

• Travels to every race Perhaps the ultimate remote office. Worldmap F1 Races

▌ Australia Worldmap F1 Races

▌ Bahrain Worldmap F1 Races

▌ China Worldmap F1 Races

▌ Russia Worldmap F1 Races

▌ Spain Worldmap F1 Races

▌ Monaco Worldmap F1 Races

▌ Montreal Worldmap F1 Races

▌ Azerbaijan Worldmap F1 Races

▌ Austria Worldmap F1 Races

▌ Britain Worldmap F1 Races

▌ Hungary Worldmap F1 Races

▌ Germany Worldmap F1 Races

▌ Belgium Worldmap F1 Races

▌ Italy Worldmap F1 Races

▌ Singapore Worldmap F1 Races

▌ Malaysia Worldmap F1 Races

▌ Japan Worldmap F1 Races

▌ America Worldmap F1 Races

▌ Mexico Worldmap F1 Races

▌ Brazil Worldmap F1 Races

▌ Abu Dhabi

Benefits • Consolidation of 15 systems onto 2 vBlocks • 16 racks decomissioned • Doubled peak IOPs to 70,000 VBLOCK • Doubled capacity to 400TB

• 100% redundancy • Archived 178 TB of data ATMOS • Performance better than legacy primary • 300 TB of pre-deduplicated data protected • Capacity consumed ~50 TB DATA DOMAIN • Deduplication ratio of 8x • 90 days of rolling protection 77 1 VCE 3.0 PLATFORM LINEUP

Data Center Alternate

Remote Regional Office Office

Regional Regional Office Office © Copyright 2015 EMC Corporation. All rights reserved. 78 INTRODUCING VXRAIL EXCLUSIVE PARTNERSHIP BETWEEN EMC & VMWARE ON HYPER-CONVERGED APPLIANCES

LOWVALUE COST DATA SERVICES AGGRESSIVE DISCOUNT TO DATA REDUCTION, ENCRYPTION & PROTECTION NUTANIX AUTOMATED CONFIGURABLE DEPLOY, PATCH & UPGRADE LOW END & HIGH END CONFIGURE TO ORDER VMWARE

© Copyright 2015 EMC Corporation. All rights reserved. 79 TWO TYPES OF SYSTEM DESIGN HYPER-CONVERGED

SERVERS

+

STORAGE

TRADITIONAL SOFTWARE- DEFINED

© Copyright 2015 EMC Corporation. All rights reserved. 80 EMC CONVERGED PLATFORM STRATEGY

Enterprise Data Enterprise Data Center SMB, SME and Center & SP - – Traditional Workloads Enterprise Edge/ General Workloads ROBO

BLOCKS RACKS APPLIANCES

© Copyright 2015 EMC Corporation. All rights reserved. 81 EMC CONVERGED PLATFORM STRATEGY

BLOCKS RACKS APPLIANCES

© Copyright 2015 EMC Corporation. All rights reserved. 82 EMC CONVERGED PLATFORM STRATEGY

© Copyright 2015 EMC Corporation. All rights reserved. 83 EMC CONVERGED PLATFORM STRATEGY

© Copyright 2015 EMC Corporation. All rights reserved. 84 EMC CONVERGED PLATFORM STRATEGY

© Copyright 2015 EMC Corporation. All rights reserved. 85 EMC CONVERGED PLATFORM STRATEGY

© Copyright 2015 EMC Corporation. All rights reserved. 86 EMC CONVERGED PLATFORM STRATEGY

© Copyright 2015 EMC Corporation. All rights reserved. 87 VCE CONVERGED INFRASTRUCTURE TAXONOMY

BLOCKS RACKS APPLIANCES Classic IT with Software Defined Software Defined Physical SAN Storage Storage

Best of Breed X86 Hardware X86 Hardware

Resilience in Resilience in SW Resilience in SW Services, Infrastructure Services, Apps or N/A Apps or N/A

Many mission critical Racks provide a simpler, Appliances are purpose built applications rely on the scalable foundation that will to solve specific challenges sophisticated data services offer a growing set of open offered within and services over time with “Blocks”

© Copyright 2015 EMC Corporation. All rights reserved. 88 VCE CONVERGED INFRASTRUCTURE PORTFOLIO

VCE VSCALE™ ARCHITECTURE

VCE VISION™ INTELLIGENT OPERATIONS

BLOCKS RACKS APPLIANCES

© Copyright 2015 EMC Corporation. All rights reserved. 89 SIMPLIFIED CONVERGED OPERATIONS

OLD WAY Unified Knowledge Managing as Managing Managing Base for Distributed, Independent Components Converged System Multiple Systems Converged Systems

VCE VISION 2.X VCE VISION 3.0 VCE VISION 3.0

COMMON, CONSISTENT UNIFIED VISIBILITY VIEW

© Copyright 2015 EMC Corporation. All rights reserved. 90 SIMPLIFIED DATACENTER SCALE . Extend converged systems visibility to the data center: VCE Vision™ Intelligent Operations software . Connect multiple systems to create a consolidated resource pool: VCE™ Fabric . Extend modularity to flexibly expand resources: VCE™ Technology Extensions and VCE™ Fabric Technology Extensions

VCE Vision Software VCE™ FABRIC

Technology Fabric Fabric Technology Extension Technology Technology Extension System Extension System Extension System

© Copyright 2015 EMC Corporation. All rights reserved. 91 UNIFIED DATA CENTER FLEXIBLE SCALE-OUT THROUGH EXPANDED MULTISYSTEM ARCHITECTURE

© Copyright 2015 EMC Corporation. All rights reserved. 92 Q&A

© Copyright 2015 EMC Corporation. All rights reserved. 93 Q&A

© Copyright 2015 EMC Corporation. All rights reserved. 94