We Kinda Crushed It

PROTECTOURWINTERS.CA WE KINDA CRUSHED IT 2020 ANNUAL REPORT Our Mission Our Vision ABOUT US Our mission is to turn passionate outdoor For our communities and outdoor playgrounds to people into effective climate advocates. Protect be healthy, safe, and resilient to a changing climate, Our Winters Canada is a passionate community we envision a future where we’ve transformed our of enthusiasts, professional athletes and industry economy and energy systems and cut our carbon brands uniting the outdoor community to address emissions in-line with science-based targets the climate change. We believe our love of adventure world agreed to in the Paris Climate Agreement. in nature demands our participation in the fight to save and protect it. Protect Our Winters Canada – Annual Report 2020 1 2020 BY THE NUMBERS # POW CANADA MEMBERS GROWTH IN MEMBERSHIP SOCIAL MEDIA GROWTH 11,063 3,541 (32%) 5,693 (27%) DEMOGRAPHICS CRM OPEN RATE LEVEL OF SOCIAL MEDIA ENGAGEMENT 76% 18 – 44 years old 28 .16% 61.6K ENGAGEMENT RATE ON CALLS TO ACTION 50% MALE 43% FEMALE 7% OTHER up to 43% Protect Our Winters Canada – Annual Report 2020 2 2020 BY THE NUMBERS SIZE OF ATHLETE ALLIANCE OUR CAMPAIGNS PREVENTED 58 173,000,000 METRIC TONS OF CO2 FROM ENTERING THE ATMOSPHERE REACH OF ATHLETE ALLIANCE Equivalent to 15,500 metric tons per member action. Which is also equal to: The annual 33 FULL Boeing Driving 67 cars carbon footprint 747 round trip for 50 years 2.9M of 900 Canadians flights to Europe Protect Our Winters Canada – Annual Report 2020 3 NOTE FROM THE EXECUTIVE DIRECTOR 2020 was a significant year for POW Canada — by no means a normal year, but significant nonetheless. From policy wins to program launches to grassroots organizing, we solidified our position as one of Canada’s most dynamic and fastest growing climate organizations. Board Members These wins were overshadowed, and rightfully so, factors that make POW Canada a desirable advocacy by the rise of Black Lives Matter which ultimately partner: high engagement rate from a young and Mike Douglas Chair served as a much needed wake-up call for citizens, influential demographic. MJ Legault Vice Chair businesses and organizations to get serious about Daniel Scott Treasurer As we look to and plan for 2021, we commit to doing their part to eliminate the massive social Marie-France Roy Secretary delivering on our DEI Action Plan, we’ll grow our inequities in society. As an organization with Sven Sandahl At Large membership base, advocate for stronger climate influence, we acknowledge the inadequate job we Amil Reddy Board Member policy, activate our base around meaningful and have done to date and in response have created a winnable campaigns and fight harder then ever Diversity Equity & Inclusion (DEI) Action Plan with to protect the places and experiences we love. concrete actions and timelines. Thank you for belonging to the solution. In Canada’s NGO climate space, we’re starting to Sincerely, better understand our role and the correlating opportunities for us to best leverage our deeply committed and engaged community. In 2020, we worked with Ecojustice, Environmental Defense and the Pembina Institute to elevate their work DAVID ERB Executive Director in key areas. Our involvement has highlighted the On Behalf of the Board of Directors Protect Our Winters Canada – Annual Report 2020 4 GROWTH & CAPACITY BUILDING Despite the social gathering restrictions (limiting events and activations) as well as financial hardships presented in 2020, we increased: MEMBERSHIP SOCIAL MEDIA AUDIENCE 32% 27% VOLUNTEER BASE INDIVIDUAL DONOR SUPPORT 34% 48% PARTNER NETWORK 7+ Protect Our Winters Canada – Annual Report 2020 5 POLICY ADVOCACY In collaboration with our partners at Pembina Institute (Canada’s leading climate policy think-tank), we advocated for a Green & Just Recovery through our #NewPath campaign which elevated Pembina’s Green Stimulus Report. Over the course of 4 days, POW members sent over 11,000 emails to elected officials tasked with creating Canada’s post COVID stimulus plan. This massive effort resulted in POW Canada’s executive director being invited to participate in the Federal Government’s Roundtable for a Green Recovery which informed the governments recovery strategy and ultimately shaped their new net-zero framework. Most importantly, it pushed POW Canada’s mission and vision front and centre with national policy makers which created channels and relationships for further advocacy. Protect Our Winters Canada – Annual Report 2020 6 CAMPAIGNS We had three major climate policy wins in 2020 as a result of the following campaigns: #RejectTeck, #NewPath and #DeclineTheMine. All campaigns achieved their desired outcome, but the success of our #NewPath campaign (advocating for a green recovery) gained national attention and resulted in POW Canada being invited to participate in the Federal Government’s Roundtable for a Green Recovery. Ultimately 5 of our 6 policy asks were incorporated into the government’s strategy. #rejectteck Overview #declinethemine Overview #preseasonstoke Overview POW Canada was part of a strategic coalition of Coalspur’s Vista Mine, was planning for a 2020 was a heavy year in many respects and our NGOs uniting to block Teck Resources proposed massive expansion that would have put Canada #preseasonstoke campaign was designed to give the Frontier Mine, which would have been the well out of reach of the Paris Climate Agreement. outdoor enthusiasts something positive to focus largest tar sands project in the world. Luckily Coalspur was using evasive tactics to avoid an on and engage with. In October, enthusiasts were 31,928 Canadians engaged in climate action by environmental assessment which was called out asked to put on their seasonal best including their signing petitions including 4341 POW Canada by our ally Ecojustice. POW stepped in and built gear (from helmets to boots/skis), head outside members (engagement rate of 40%) who sent a social advocacy campaign resulting in 4318 and capture their excitement with a video or photo. emails to politicians eventually leading to the engaged POW Canada members (engagement The content was then shared on Instagram and abandonment of this project. Each email stopped rate of 40%) writing letters / emails to the Alberta participants then challenged friends to do the 1382 tons of CO2 per year from going into the and Canadian governments demanding Coalspur same. We had 421 entries with a hashtag reach of atmosphere which is equivalent to stopping the Vista Mines face an environmental assessment over 2.8 million . Stay tuned for another addition of emissions of an average Canadian for their entire which was ultimately mandated. Each one of #preseasonstoke in fall 2021. lifetime of 82 years. POW Canada member letters helped ensure 7,642 tons of CO2 remain in the ground. That is equivalent to a full Boeing 747 flying 17 round trip transatlantic flights. Protect Our Winters Canada – Annual Report 2020 7 NANCY GREENE One o Canada’s ost celebrated alpine skiers and a pioneer or women’s elite sports around the orld ers as een a ousehold RESEARCH name in Canada or a eneration o skiers reene’s legac lives on in Canada’s current eneration o Winter Olympians ho came up the ranks o ski racin throug the anc reene ki eague ince beginnin in 967 the progra introduced thousands o children to alpine skiin and ski racing an o Canada’s ational ea athletes are a product o the league includin some o Canada’s ost accoplished racers. LOSING OUR COOL THE FUTURE OF SNOWSPORTS In October we released Losing Our Cool: The Future IN A WARMER WORLD This article summarizes a ne researc of Snowsports in a Warmer World which was an report examinin the impacts o climate change throug the careers o two prominent emale Olympic old edalists anc reene extensive research project led by POW Canada (gold in 968 and Ashleig cIvor gold in 2010) sin the latest in climate odelin the report also looks at the projected impacts researchers Natalie Knowles and Brooklyn Rushton o climate change on uture Olympians and Canadian ski areas eepin our cool depends in collaboration with the Interdisciplinary Centre on the emissions pathwa e choose for Climate Change at the University of Waterloo. Losing Our Cool The uture o nowsports in a Warmer World The report looked back at the conditions experienced in the 1960’s when Nancy Greene won her gold medal and contrasted them to 2010 when POW ambassador Ashleigh McIvor won her gold medal during the Vancouver Olympic Games. Using the latest in climate modeling technology The 2010 Olympic Winter ames ade istor in an ski events vents that nearl did not appen ecause o a notale climate record ancouver was the armest Winter Olympics on record since the egan in 924 the report predicts how snowsports across Canada hittin 00-year temperature ighs around 2.5ºC in id-winter he Olympic Organizin Committee ad to improvise uildin the ski cross course it stra and ood and ringin in sno ro nearb ountains truc and will be impacted by 2050 and 2080 on our current helicopter he events too place arely ut ancouver as not the last winter event to e afected a armin climate. path. Psssst……..it’s not good. The 201 Olympic Winter ames in ochi roke ancouver’s record as the warmest cit ever to ost the ames t as serious Athletes pulled out o trainin runs due to ear o injur on the sparsel covered slopes n ochi the orld sa the efects o a armin climate on prominent displa and skiers sa the ris it poses or the uture or the sport Radical easures were taken and the events too place ut not all ski events ould e so lucky n act the 2022 eijin Winter ames are predicted to rel entirel on artiﬁcial snow production.

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