Information Brochure
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www.internationalwinechallenge.com 6 INFORMATION BROCHURE THE INTERNATIONAL WINE CHALLENGE 2016 contents and importantcontents dates International Wine Challenge 2016 Contents About the IWC 3 The judging process 4–5 Award qualification 6–7 Discovery tasting 8 Results and Awards Dinner 9 Promotional tools 10–11 Media coverage 12–13 How to enter 15 Tranche 1 Tranche 2 Entry opens: Entry opens: 24 August 2015 3 December 2015 Closing date for entries: Closing date for entries: Paper: 15 October 2015 Paper: 11 February 2016 Online: 29 October 2015 Online: 3 March 2016 Delivery deadline for samples: Delivery deadline for samples: IWC shipping deal: 16 October 2015 IWC shipping deal: 3 March 2016 Private courier: 2-6 November 2015 Private courier: 7–28 March 2016 Judging: Judging: 16-20 November 2015 11-22 April 2016 Medals announced: Medals announced: 1 December 2015 11 May 2016 Tranche 1 / Tranche 2 Trophy tasting: Awards Dinner: 25-26 April 2016 7 July 2016 Trophies announced: 16 May 2016 2 www.internationalwinechallenge.com about the IWC International Wine Challenge 2016 About the IWC MEDIA COVERAGE IN EXCESS OF The International Wine Challenge (IWC) was established in 1984 and has 1.2 now firmly positioned itself as one of the most respected blind wine-tasting competitions in the world. The IWC has grown tremendously over the past BILLION 30 years with wines entered from every corner of the globe. As such, we PEOPLE employ a vast number of international wine experts to judge the competition. WORLDWIDE The IWC is split into Tranche 1 and Tranche 2, which together form the IWC 2016 competition. Tranche 1 is judged in November and the results are announced in December. Tranche 2 is judged in April with results being announced in May. This schedule, with its two medal release dates, allows entrants enter the tranche that best fits their schedule, allowing them to maximise the promotional impact of winning an IWC medal. “Considering the judging process and the judges I’m in the clouds. I’m really, really honoured. As you may know, this is the second time we’ve won the IWC Champion Red Trophy in 5 years and our first award has completely changed our distribution globally, has changed the level of respect that people have [for our wine]. We are a small winery, so being able to say we’ve won an award like this definitely makes C H 5 A 1 L 20 a difference.” LENGE Filippo Chia, Director, Castello Romitorio CHAMPION RED ENTER THE INTERNATIONAL WINE CHALLENGE TO: • Benchmark your wines against the rest of the world • Benefit from millions of pounds’ worth of free publicity • Raise the profile of your brand among consumers and the trade • Increase sales by using the internationally recognised IWC medal logos www.internationalwinechallenge.com 3 the judging process International Wine Challenge 2016 The judging process SEE THE JUDGES IN ACTION VISIT Hundreds of expert judges from all over the /winechallenge world meet in London twice a year to judge the International Wine Challenge. At the helm of the IWC judges are five Chairmen, each of them leaders in their field. They are Tim Atkin MW, Oz Clarke, Sam Harrop MW, Peter McCombie MW and Charles Metcalfe. Between them, they taste every single medal-winning wine, ensuring that only the best succeed. They are supported by (about 30) Panel Chairmen, whose crucial role is to control the individual tasting panels to ensure that the quality, potential and typicity of every wine is assessed fairly, professionally and consistently. Through the ranks the IWC judges are individuals with great palates and considerable experience. They are Masters of Wine, winemakers, senior wine buyers or specialist wine writers. Used to tasting large numbers of wines within their daily work, they have a thorough knowledge of a broad range of wines. To learn more about the IWC judges visit www.internationalwinechallenge.com 4 www.internationalwinechallenge.com the judging process International Wine Challenge 2016 The sheer number of times a wine is tasted is what makes the International Wine Challenge truly unique. Every wine entered into the competition will be tasted at least twice, with Champion Trophy winners being tasted on up to eight separate occasions. This process, along with the unbiased nature of the judging, ensures that no good wines miss out on a medal from the IWC. For a producer the IWC presents an independent view of their wine and a benchmark against the rest of the world. For the consumer the IWC is a mark of quality, helping them to buy great wines in all styles and at all price points. “The International Wine Challenge is committed to rigorous and fair tasting and has subsequently earned its reputation as the most well-respected wine competition in the world. By hosting two separate tasting events across the year, wines are given the best chance to perform well, wherever they’re from.” “If a shopper sees an IWC medal sticker on a bottle of wine, its quality can be trusted, as it has been selected by some of the world’s best tasters. Whether they are a wine novice or an experienced wine drinker, our stickers can help them find a great wine every time.” Charles Metcalfe, IWC Co-Chairman www.internationalwinechallenge.com 5 award qualification award International Wine Challenge 2016 Award qualification Winning a medal at the International Wine Challenge is a significant achievement and an excellent benchmark of your wine against the rest of the world. These pages offer a detailed explanation of the medals awarded by the IWC and the award qualification process. Medals Champion Trophy Awards The IWC 2016 has two medal release dates, the All IWC national trophy winners are tasted against first on 1 December 2016 for Tranche 1 wines each other to find the Champion Trophy winners in and the second on 11 May 2016 for Tranche 2 the categories of red, white, rosé, sparkling, wines. At this stage in the competition wines will fortified and sweet. The winners of these either receive a gold, silver or bronze medal or prestigious awards will be announced at the be given a commended award. Wines that do IWC Awards Dinner on 7 July 2016 and are not receive a medal or award are deemed ‘out’. considered the pinnacle of the International Gold, silver and bronze medal-winning wines Wine Challenge awards. have received the highest praise from our judges. Commended awards are for wines that A wine of the same label and vintage will not be have missed out on winning a medal but are allowed to win any Champion Trophy status twice considered noteworthy by the IWC judges. in a five-year period. The wine’s journey will stop at gold medal level and it will not be Gold medal-winning wines from Tranche 1 considered in any of the existing and Tranche 2 of the competition will be Champion Trophy categories judged together to select the IWC 2016 trophy However, former Champion winners. The IWC awards regional, varietal, Trophy winners will be entered international varietal and national trophies. into a new category to compete C The IWC 2016 trophy winners will be announced for the Champion of Champions H 6 A 1 on 16 May 2016. Trophy. L 20 LENGE CHAMPION FORTIFIED Great Value Awards IWC Great Value Awards are given to wines that win a gold or silver medal and meet specific volume, availability and pricing criteria. The IWC will announce the Great Value Trophy winners on 16 May 2016 with the Great Value Champions in the categories of red, white, rosé, sparkling, fortified and sweet announced at the Awards Dinner in July. To be considered for this award producers must accurately complete section 6 (Production and Retail) of the entry form. 6 www.internationalwinechallenge.com award qualification award International Wine Challenge 2016 For details regarding International Wine Challenge award qualification visit www.internationalwinechallenge.com Winemaker of the Year Awards Special Awards The IWC collates data from the results of the These awards aim to recognise excellence competition, analyses and scores it to determine in the global wine trade. The Len Evans the winners of the Winemaker of the Year awards. Trophy is awarded to companies which Producers are awarded points for each wine entered have consistently excelled in the IWC over into the competition that have won a trophy, gold, silver, the past five years. The James Rogers bronze medal or commended award. Points are Trophy is given to the best new wine deducted for wine submitted into the competition that entered into the competition in its first year did not win an award. The results are then weighted of production. To be in with a chance of based on the volume of entry and finally given an winning the James Rogers Trophy it is average score per wine. important that producers complete section 6 of the entry form. Only wines submitted within five years of the most recent vintage will be The IWC Personality of the Year included in a producer’s score for a and Lifetime Achievement Winemaker of the Year Award. Bonus Awards also fall into this points will be awarded for wines that category. These awards are are in the most recent vintage. For bestowed on those people further details visit the Award C within the trade that have shown C 6 H 1 H 6 Qualification page on www. A 0 dedication and commitment A 1 L 2 L 20 internationalwinechallenge.com LENGE beyond the norm, and have LENGE WHITE made a real difference to the WINEMAKER global wine industry. LEN EVANS OF THE YEAR TROPHY Planet Earth Awards These accolades are won by wines that have been awarded a trophy or gold medal in the competition and are certified as sustainable, organic, biodynamic or Fairtrade.