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Disney Junior makes big New app ShowMobile Licensing Show—Why co-branding may strides at US retail p30 intros the “Instasode” p41 be the future of entertainment licensing p44 engaging the global children’s entertainment industry MAY/JUNE 2014 US$7.95 in the U.S. CA$8.95 in Canada US$9.95 outside of & the U.S. in the U.S. US$7.95 CANADA POST AGREEMENT NUMBER 40050265 PRINTED IN CANADA USPS AFSM 100 Approved Polywrap CANADA POST AGREEMENT NUMBER 40050265 PRINTED IN USPS AFSM 100 Approved A publication of Brunico Communications Ltd. KS.24073.BigTentSoldCover.indd 1 14-05-29 3:30 PM HOME OF THE BEST CHILDREN’S PROGRAMMING ScienceScciencc has neverneverv bbeen so exciting,excite funnyfun oror mmessy! Do these young animal enthusiasts have what it takes? TURN USELESS RUBBISH INTO AMAZING NEW CREATIONS! Squiglet loves letters squiggling and he’s going Everyone’s to show you squiggle how to them too! welcome at this magical hotel! www.beyonddistribution.com KS.24950.Beyond.Ad.indd 1 2014-05-28 4:11 PM MAY/JUNE 2014 With US$1.8 billion in retail sales, Disney Junior is Hit reaching its CP stride MAKER 003KS_MayJune14Cover.indd 1 2014-05-29 4:54 PM KS.24343.SabanDPS.indd 2 14-05-29 10:56 AM KS.24343.SabanDPS.indd 3 14-05-29 10:56 AM Kidscreen and the China Animation Association have partnered to co-produce a brand-new B2B event designed to bring kids entertainment executives from the East and West together for three days of professional networking and collaborative learning. These leading companies will all be there… Michael Carrington Olivier Dumont Richard Goldsmith Sean Gorman Matt Wexler (HIT Entertainment) (eOne Family) (The Jim Henson Company) (American Greetings Properties) (Wexworks Media) Rob Hudnut Maura Regan Josh Selig Irene Weibel Zhijun Cai (Mattel) (Sesame Workshop) (Little Airplane Productions) (Nelvana) (CCTV Animation) KS.25126.KSE_DPS.indd 6 14-05-29 4:32 PM Nickelodeon’s Jules Borkent to deliver the opening keynote Join world-leading broadcaster Jules Borkent, SVP of Programming and Acquisitions for Nickelodeon,, as he kicks off Kidscreen East with an inside look at the global kidnet’s multiplatform strategy. Kidscreen East will feature the most popular sessions from Kidscreen’s signature event—Kidscreen Summit—but with a regional focus and an emphasis of building new business relationships and stimulating trade and dialogue. Shouldn’t you be Joe Aguilar there, too? (Oriental DreamWorks) REGISTER NOW @ kidscreeneast.com Sean Chu (Ciwen Media Group) Brought to you by: KS.25126.KSE_DPS.indd 7 14-05-29 4:32 PM Inside May/June 2014 moves 13 Rocket Cartoons brings new life to the fledgling animation scene in Costa Rica How I Did It—Bulldog Licensing’s Rob Corney dishes on the biz’s magnetic pull tv 20 Nickelodeon amps up curriculum integration with its extensive new preschool lineup TuningIn—A look inside Germany’s first-ever free-to-air Disney Channel consumer products 30 With booming retail sales, Disney Junior lines up its next TV and CP hit Licensee Lowdown—3D Systems brings 3D printing to licensing circles kid insight 38 Nick hones in on what makes up the world of post-millennials Muse of the Month—Nine-year-old Jason is the face of today’s blended families iKids 41 A music mogul taps into kids’ mobile 36 mannerisms in new ShowMobile app DreamWorks builds a girl-centric licensing program for otherworldly spring 2015 feature film, Home Special Licensing Show Co-branding—Experts weigh in Movie licensing—Film-based L&M programs Character corral—Licensing Show is Report on why co-branding may be the future can churn out a Frozen-sized success or the key event in keeping up with the biz— of entertainment licensing p44 a flop, so what’s the secret ingredient? p50 we’ve profiled some IPs to watch in Vegas p54 Kickin’ It’s Leo CN’s Steven A look inside Cool or Not? Customization Howard makes Universe goes Lyka’s Adventure Lorde vs. meets 3D printing 16 TV history 28 global 33 traveling labs 39Imagine Dragons 43 in Mech Maker Cover Our cover features an ad for preschool brand and channel Sprout’s merchandising program, represented by Big Tent Entertainment, while our inside editorial cover sports a cast of characters from Disney Junior’s key properties. 8 May/June 2014 008_Contents.indd 8 2014-05-30 3:37 PM KS.24972.HIT.indd 1 14-05-29 10:57 AM Editorial May/June 2014 • Volume 18, Issue 3 www.kidscreen.com vp & publisher Jocelyn Christie Strength in numbers [email protected] My six-year-old twin nephews (also editorial Lana Castleman Editor & Content Director known as my own personal focus [email protected] Jeremy Dickson Features Editor group), fell in love with Lego Batman [email protected] Wendy Goldman Getzler iKids Editor/Senior Writer when they were four years old. [email protected] Gary Rusak Senior Writer When their parents deemed them [email protected] Aaron Hutchins Senior Writer old enough, the boys got to watch [email protected] Writers and Contributors Jim Benton (Bloomfield) Batman Forever. As the 1995 live- Brendan Christie (New York) Insight Kids (New York) action flick rolled, Gavin and Owen The twins were so upset with this apparent false- KidSay (Olathe, KS) Nickelodeon Kids & Family (New York) promptly screeched “That is not the hood that they made their mother turn off the TV— Dawn Wilensky (New York) they fell in love with Batman as depicted within the business development real Two Face?!” the moment Tommy context of Lego and no other version would do. and advertising sales (416) 408-2300, 1-800-KID-4512 What they hopefully cannot articulate at their age, Lee Jones appeared on-screen. Myles Hobbs Associate Publisher is that they fell under the spell of well-executed [email protected] You see, Jones looked nothing like Jonathan Abraham Account Manager co-branding. It’s worth noting that they discovered [email protected] the character as rendered in their Batman through a non-traditional medium and Grace Li Marketing Coordinator [email protected] beloved Lego Batman videogame. may not have come to appreciate the superhero— creative at all—were it not for the Lego co-branded video- Creative Manager & Art Director Andrew Glowala game. And as Senior Writer Gary Rusak details in this issue’s “Cracking co-branding” [email protected] (p.44), Lego’s savvy embrace of licensed properties within its very distinct style and Junior Art Director Kate Whelan [email protected] brand helped turn it into the most profitable toyco in the world. Additionally, the Production/Distribution Supervisor Robert Lines company’s most ambitious co-mingling yet, The Lego Movie, made US$461 million [email protected] at the box office and re-affirmed Lego Batman as a star for Warner Bros. (Batman’s audience services Director of Audience Services and Production licensor and one of the film’s co-producers). Moreover, Gary’s story illustrates why Jennifer Colvin [email protected] we’re going to see more mash-ups in the entertainment licensing universe. It seems Manager, Audience Services Christine McNalley [email protected] risk-averse retailers have cottoned on to the idea that two (or more) are better than corporate one when it comes to generating sales. President & CEO Russell Goldstein The world’s largest entertainment licensor Disney Consumer Products is well- [email protected] VP & Editorial Director Mary Maddever aware of the power of co-branding, learning key lessons about its application through [email protected] the creation of the Disney Princess umbrella brand. Currently worth in excess of US$3 VP of Finance & Administration Linda Lovegrove [email protected] billion at global retail, the roughly 15-year-old brand has princesses from other Disney VP & Chief Information Officer Omri Tintpulver properties co-existing on products and on-screen, and preschool girls never seem to [email protected] VP & Realscreen Publisher Claire Macdonald tire of this magical made-up world. So it’s not surprising that DCP has taken that route [email protected] with its newest hit brand, Disney Junior, driven by the preschool-targeted network Customer care To order a subscription visit www.kidscreen.com/subscribe and Disney Channel block of the same name. In roughly 15 months, the IPs under To make a change to an existing subscription, please contact us by e-mail: [email protected] the Disney Junior umbrella (Mickey & Friends, Sofia the First, Doc Mc Stuffins and Fax: 416.408.0249 Tel: 416.408.2448 Subscription rates Jake and the Never Land Pirates) have propelled consumer products sales in excess of Kidscreen is published 7 times per year by Brunico Communications Ltd. Watch for US$1.8 billion annually at retail. With the addition of space-themed series Miles from In the US: One year US$89.00 Two years US$159.00 the next issue of Single copy price in the US is US$7.95. Please allow four Tomorrowland in 2015 (see “Next stop, Tomorrowland,” p. 30) you can expect that weeks for new subscriptions and address changes. Postmaster Notification figure to further broach the stratosphere. U.S. Postmaster, send undeliverables and address changes to: Kidscreen PO BOX 1103 July/August 2014 Niagara Falls NY 14304 Speaking of Gary, after eight years with the magazine, he’s decided to leave Canadian Postmaster, send undeliverables and address changes to: Street Date: Kidscreen PO Box 369, Beeton ON L0G 1A0 Kidscreen. I want to express my appreciation for his considered and thorough cover- Printed in Canada. Canada Post Agreement No. 40050265.
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