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Sponsorship-Brochure.Pdf 2 About the Portsmouth Dreadnoughts - - - - The Portsmouth Dreadnoughts are an American Football Club, offering American Football to men and women from the age of 10. Our Adult Team plays in Division One of the British American Football League. A team on the rise, the Dreadnoughts won promotion in 2018 for the first time, having only entered the league in 2014. The Women's Team was set up in 2016, finishing 2nd in the country in their first year of competition and winning the Southern Championship in 2018 in contact football, whilst also holding a top 10 ranking nationally in flag football. Our Academy was founded in 2018 and will look to continue this success. With a loyal following at both home and away games and an active community on social media, the Portsmouth Dreadnoughts present a fantastic opportunity to support a local team in a fast growing sport, boosting your company brand in the community and presenting an opportunity to be seen by engaged potential customers. With ambitious growth plans in the pipeline, your sponsorship can help us continue our rapid progress! 3 The Dreadnoughts in Numbers - - - - 18-5 The Dreadnoughts Win/Loss Record over the last 2 years 100+ Players and Coaches on our Roster 250+ Typical home game attendance 4,600+ Supporters on Social Media £15,000 Typical cost of a Dreadnoughts season 4 Why Sponsor the Portsmouth Dreadnoughts? - - - - Brand Awareness We constantly have to promote ourselves to recruit new players and find new supporters, and will in turn promote your brand in the local area. Our Demographic Our Adult and Women’s players are in the 18-35 age bracket with disposable income. People in this age range typically tune out traditional advertising, but by sponsoring us you can reach those in our team, and their friends, as they will share our content to them. Engaged Supporters American Football is a niche market with passionate support, this can give you an amplified message to this audience due to fewer sponsors in American Football than other sports in the UK. Social Responsibility You have an opportunity to build goodwill with local community by supporting us financially. We are active in the community and have an annual Charity Day at one of our home games to raise money for good causes. Online Content American Football is a bright, colourful sport that makes for great, eye catching social media content to liven up your pages. American Football is Growing Fast According to StubHub, demand for the London games is up an incredible 333 per cent in five years, and 40 per cent on last season, despite there being one fewer game. The NFL is no longer arriving in the UK, it’s already here—and it continues to grow exponentially. By sponsoring us now, you will be in a prime position to take advantage of this growth in supporters. 5 Player Sponsorship - - - - Cost: £250 per Player ​ ​ Looking for a cost-effective way to support the Portsmouth Dreadnoughts? Choose a player to sponsor (max one sponsor per player) and support both player and team! The player of your choice will receive either a discount on their subs or custom home and away game jerseys with their name on the back. Your company name will be mentioned alongside any social media or website posts mentioning your sponsored player, and they will also wear an additional helmet sticker with your logo on. In addition, you will also have exclusive opportunities for pre and post game photos with your sponsored player, as well as receiving updates on their individual performance following each game. 6 Banner Sponsorship - - - - Cost: £500 per Banner ​ ​ Banners are a great way to have your business information seen by our audience. Situated on home game days facing the crowd and travelling with us on away games to put up on the sidelines, we will do all we can to maximise the exposure of your banner. We will also post announcing your sponsorship of the team on social media, with you receiving a framed team photo with your banner as well as the banner itself at the end of the season. We can handle the artwork for the banner, all we need from you is the information you want on there and a high resolution image of your logo. We will send proofs for you to sign off before the banner is printed. The banner will be 3m x 1m in size. 7 Uniform Sponsorship - - - - Cost: Helmet Sticker £1,000 p/a | Jersey (Front) £3,000 p/a ​ ​ ​ Jersey (Back) £3,000 p/a | Game Pants (Thigh) £2,000 p/a ​ ​ ​ The prime location for maximum exposure, Uniform Sponsorship is available in four locations on the most visible area of the field - the players! Each package includes your logo in the specified location, social media posts announcing your sponsorship, a framed photo of the team and a custom jersey with your company name on the nameplate. Uniform Sponsorship benefits from the greater exposure from our media partners, with match reports and other articles about the team featuring in the Portsmouth News in print and on their website, on local TV with ‘That’s Solent’, as well as content shared by American Football focused media outlets Gridiron Hub and Double Coverage, giving you nationwide coverage of your logo on the uniform. Please note that all Uniform Sponsorships are a three year commitment, as this is the expected lifetime of the uniform. Therefore, each of the prices listed above is on a per annum basis for that amount. 8 Bespoke Sponsorship Options - - - - Cost: To Your Budget Want to support the Portsmouth Dreadnoughts but haven’t seen an option so far that takes your fancy? That’s not an issue, our Sponsorship team are happy to discuss any bespoke options that you might have in mind. Some examples of other areas available for sponsorship include: - Training Sponsorship - Gazebo Sponsorship - Most Valuable Player Sponsorship - Event/Game Day Sponsorship - Film Sponsorship - Travel Sponsorship 9 Other Companies Sponsoring American Football in Europe - - - - Sponsoring the Norwich Devils in the BAFANL Sponsoring the Allgau Comets in the GFL Sponsoring the Frankfurt Universe in the GFL Sponsoring the New Yorker Lions in the GFL Sponsoring the Hildesheim Invaders in the GFL Sponsoring the London Blitz in the BAFANL Could your brand be the next name on this list? 10 Contact Us - - - - Email us at [email protected] to speak ​ ​ with our Sponsorship team. Please include ‘Sponsorship’ in the email subject line. Our Sponsorship team will be happy to discuss any options or opportunities which would best fit your business. For more information, visit our website at www.portsmouthdreadnoughts.co.uk Thank you for your interest and we look forward to hearing from you. .
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