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General Business 3 FACULTY SERVICES CENTER Houghton Mifflin’s Faculty Services Representatives work closely with your sales representatives to ensure that you receive the best Management 16 possible customer service. This department is your resource for: • Information on books, supplements, and instructor Marketing 33 support materials • Information on packaging and pricing • Demonstrations of technology Economics 44 • Examination and desk copies • Contact information for your school’s sales representative Accounting 54 Contact the Houghton Mifflin Faculty Services Center: Phone 800-733-1717 Fax 800-733-1810 Mail 2075 Foxfield Road St. Charles, IL 60174

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Copyright ©2008 Houghton Mifflin Harcourt Publishing Company. All rights reserved. GENERALGENERAL BUSINESS BUSINESSMANAGEMENT MARKETING ECONOMICS ACCOUNTING 3 7 6 4 8 11 13 12 10 Careers Finance 14 E-Business 13 >> Business Law Business >> Business Ethics Business 15 >> Business Resources Business 12 Introduction to Business Introduction >> Business Communication Business Business Resources Business NEW! HM BusinessSPACE NEW! HM BusinessSPACE with Eduspace E-Business 2/e E-Business, Canzer Business Resources 11 10 >> >> Forgue Martel • 8 9 • >> >> 11 >> NEW EDITION! The Ultimate Hunter’s Job 5/e Guidebook, Greene NEW EDITION! 9/e Finance, Personal Garman NEW EDITION! Contemporary Business Communication, 7/e Ober NEW! Achievement Student of Fundamentals Series: Contemporary Business Communication Ober Garman 10 • >> Personal Finance Handbook Finance Personal Forgue Finance Fundamentals of ContemporaryFundamentals Communication, 2/e Business Ober Careers Business Communication Communication Business • • • • 5 4 Ferrell 6 7 7 Fraedrich Hughes Hughes • >> >> • >> >> >> • • 6 Ferrell NEW EDITION! and Business 3/e Society, Thorne NEW EDITION! 7/e Ethics, Business Ferrell Ferrell Kapoor NEW EDITION! 9/e Business, Pride Kapoor NEW! Achievement Student Foundations Series: of Business Pride >> Sigismond •

Business Ethics Business Law: Principles Law: Principles Business 7/e and Practices, Goldman Business Law Introduction to Business to Business Introduction Gaspar et al.

Introduction to Business to Introduction General Business General Introduction to Business

NEW! • Building Skills for Career Success features focus on skills students can learn and apply immediately. Exercises include Exploring the Internet, Developing Critical Thinking Skills, Building Team Skills, Researching Different Careers, and Improving Communication Skills. • Journal Exercises at the end of each chapter encourage students to tie the text material to their own experiences in the real world. • Two Spotlight features per chapter present factual data in an easy to understand, illustrated presentation and place chapter concepts in a real-world context. • Video Cases exercises are tied to videos available on DVD and the

GENERAL BUSINESS GENERAL Student Website. Examples of new highlighted companies include BMW, Travelocity.com, American Flatbread, New Balance, Build-A- Bear, and REI. • Available on the HM BusinessSPACE Student Website, the Interactive Business Plan and video demonstrate chapter concepts in the context of a ﬁctional company. • Additional end-of-chapter cases apply concepts in the text to real- Student Achievement Series: world companies. Topics include IKEA’s target market, Border’s commitment to employee satisfaction, and the success of the Foundations of Business Harry Potter franchise.

MANAGEMENT William M. Pride, Texas A&M University • Running a Business video cases appear at the conclusion of each Robert J. Hughes, Richland College major section of the text. The running case allows students to Jack R. Kapoor, College of Dupage apply their learned knowledge to the operation of Finagle-A-Bagel, ©2009 • 544 Pages • Paperback • 978-0-618-95193-2 • Downloadable eBook: an entrepreneurial bagel bakery/café, to understand the day-to-day 978-0-547-03125-5 challenges facing business owners.

college.hmco.com/pic/prideSASfound • Six Enrichment Chapters featuring material from Business, 9/e can be bound into the SAS: Foundations of Business text. Available for Student Achievement Series: Foundations of Business provides a brief preview in PDF format on the HM BusinessSPACE Instructor survey of the major functional areas of business including management, Website, the chapters include material not covered in the marketing, accounting, ﬁnance, and information technology, as well as streamlined Foundations program. Topics include Enhancing core topics such as ethics and social responsibility, forms of ownership, Union-Management Relations; Understanding Money, Banking,

MARKETING small business, and international business. and Credit; and Business Law, Regulation, and Taxation. Chapters are ordered through Houghton Mifflin sales representatives and The Student Achievement Series was developed in partnership with processed through custom publishing. over 600 teachers and students from across the country to meet the learning, study, and assessment goals necessary for student success. Supplements • Your Guide to Success features draw ideas and pointers from HM BusinessSPACE Instructor Website • Online Resource Manual • Houghton Mifflin’s Becoming a Master Student series. Before PowerPoint Slides • DVD Guide • Classroom Response System Content • HM beginning the chapter, students understand what they will be BusinessSPACE with Eduspace • HM BusinessSPACE with Blackboard/WebCT Cartridge • HM Testing (Powered by Diploma™) • Case learning, why it’s important, and where to go for help with Study DVD • Test Bank (Print) • Instructor’s Resource Manual (Print) • HM questions. BusinessSPACE Student Website • Interactive Business Plan • Multimedia • Chapter opening Inside Business vignettes profile real eBook available with HM BusinessSPACE with Eduspace businesses operations to engage students and provide a ECONOMICS context for chapter concepts. Brief Contents Exploring the World of Business and Economics • Being Ethical and Socially • Color-coded Learning Objectives open each chapter and Responsible • Exploring Global Business • Understanding Information and appear throughout the text to remind students of core concepts eBusiness • Choosing a Form of Business Ownership • Small Business, to be addressed. Entrepreneurship, and Franchises • Understanding the Management Process • Creating a Flexible Organization • Producing Quality Goods and • Key Terms and definitions appear in the margins for easy Services • Attracting and Retaining the Best Employees • Motivating and reference. Satisfying Employees and Teams • Building Customer Relationships Through Effective Marketing • Creating and Pricing Products That Satisfy • Test Prepper quizzes at the end of each chapter allow students to Customers • Distributing and Promoting Products • Using Accounting quickly assess their understanding and mastery of the content. Information • Mastering Financial Management • Business Plan • Highly-visual boxed inserts read like magazine articles. Themed inserts include Entrepreneurial Challenge, Your Career, Examining Ethics, BizTech, and Business Around the World. ACCOUNTING

4 Faculty Services Center: 800-733-1717 x4011 Introduction to Business

• New! Each chapter-ending case is accompanied by supporting GENERAL BUSINESS NEW EDITION! GENERALGENERAL BUSINESS BUSINESS video; additional video cases further enhance teaching and learning. New in-text cases include IKEA’s target market, employee satisfaction at Borders Books, and the Harry Potter franchise’s public relations success, while new video cases focus on BMW, Travelocity.com, and REI. • An ongoing video case, Running a Business, provides students with an insider’s perspective on Finagle-A-Bagel, a bagel bakery/café. This ﬁrsthand look into one business’s day-to-day operations allows students to gain a better understanding of the real challenges business owners face. • Building Skills for Career Success sections highlight skills students can learn and apply immediately through a range of exercises: Exploring the Internet, Developing Critical-Thinking Skills, Building MANAGEMENT Team Skills, Researching Different Careers, and Improving Communication Skills.

Supplements Instructor Website • Instructor’s Resource Manual • Test Bank • Videos • Business DVD • Transparencies • CRS Content • Bi-Monthly Newsletter • Eduspace • Ninth Edition Blackboard/WebCT Cartridge • HM ClassPrep with HM Testing (Powered by Diploma™) • Student Website • Premium Website Content William M. Pride, Texas A&M University Robert J. Hughes, Dallas County Community Colleges Brief Contents Jack R. Kapoor, College of DuPage I. The Environment of Business ©2008 • 735 Pages • Hardcover • 978-0-618-77091-5 • Looseleaf: Exploring the World of Business and Economics • Being Ethical and Socially 978-0-618-75314-7 • Downloadable eBook: 978-0-618-92041-9 Responsible • Exploring Global Business MARKETING II. Trends in Business Today college.hmco.com/pic/pridebusiness9e Navigating the World of e-Business • Choosing a Form of Business The Ninth Edition of this bestselling introductory text features a Ownership • Small Business, Entrepreneurship, and Franchises completely up-to-date, comprehensive survey of the functional areas III. Management and Organization of business: management, marketing, accounting, ﬁnance, and Understanding the Management Process • Creating a Flexible Organization • Producing Quality Goods and Services information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, IV. Human Resources small business concerns, and international issues. Attracting and Retaining the Best Employee • Motivating and Satisfying Employees and Teams • Enhancing Union-Management Relations New coverage in the Ninth Edition more closely examines economics, V. Marketing the role of teams, customer relationship management, and Building Customer Relationships Through Effective Marketing • Creating and Pricing Products That Satisfy Customers • Wholesaling, Retailing, and globalization. In addition to updating and revitalizing the content, the Physical Distribution • Developing Integrated Marketing Communications authors have redesigned the entire textbook program to highlight its ECONOMICS strengths as the most accessible and student friendly program on the VI. Information for Business Strategy and Decision Making Acquiring, Organizing, and Using Information • Using Accounting market. Available via passkey access, premium online content Information ensures student success and mastery with ACE Plus practice tests, VII. Finance and Investment ﬂashcards, MP3 audio chapter summaries and quizzes, interactive Understanding Money, Banking, and Credit • Mastering Financial games, and Career Snapshots. Management • Understanding Personal Finances and Investments

• New! Chapter-opening Your Guide to Success features draw ideas and pointers directly from Houghton Mifﬂin’s Becoming a Master Student series. • New! End-of-chapter features—Prep-Test quizzes and Journal Exercises—allow students to quickly assess their understanding of

the content and to hone their written communication skills by ACCOUNTING applying text material to their own experiences. • New! Boxed inserts are now more concise and visually dynamic in order to capture and maintain student interest. All themed boxes are new to this edition: Entrepreneurial Challenge, Your Career, Examining Ethics, BizTech, and Business Around the World. In addition, a Spotlight feature (two per chapter) presents factual data in an easy to understand, illustrated format, making the text even more visually appealing and relevant to real-world activities.

For complete tables of contents and supplement descriptions, visit business.college.hmco.com 5 Introduction to Business Business Law GENERAL BUSINESS GENERAL

Introduction to Business Business Law: Principles and Practices Julian E. Gaspar, International Business Seventh Edition

MANAGEMENT Leonard Bierman, Management Arnold J. Goldman, Law Firm of Goldman & Goldman James W. Kolari, Finance William D. Sigismond, Monroe Community College Richard T. Hise, Marketing L. Murphy Smith, Accounting ©2007 • 675 Pages • Paperback • 978-0-618-64079-9 Antonio Arreola-Risa, Information and Operations Management college.hmco.com/pic/goldman7e All of Mays Business School at Texas A&M University Business Law offers a basic explanation of the legal rights and ©2006 • 639 Pages • Paperback • 978-0-618-30636-7 • Hardcover with responsibilities of people in both the public and private sectors. Brochure: 978-0-618-66098-8 • Downloadable eBook: 978-0-618-65593-9 Co-authored by a practicing attorney and a college professor, the text college.hmco.com/pic/gaspar1e features practical and up-to-date content written in clear, straightforward language. The authors avoid using court jargon and This text stands apart from other entries in the market for its ability to show rather than tell students about the law with in-text examples, make the fundamentals of business understandable, functional, and MARKETING current and interesting cases, and ethical dilemmas. relevant to students with little or no business background. Each author—a recognized authority in his ﬁeld—brings his own expertise • The Seventh Edition features terms and deﬁnitions in the margin. to the course while keeping the discussion focused and concise for The glossary and the U. S. Constitution (formerly Appendix D) introductory level students. appear on the Student Website for easy access.

• Case in Point boxes examine the strategies and operations of three • A clear, conversational style is employed throughout the text, with major global companies—DaimlerChrysler, McDonald’s, and difﬁcult terminology, sentence length, and chapter length carefully Sony—and how they relate to chapter topics. Questions controlled to an appropriate reading level. Current examples and accompany each box to encourage critical thinking, and the interesting case studies keep students engaged. continuous, integrated coverage allows students to see how • Each part contains an ethics case, which helps students apply companies are both interrelated and relevant. their understanding of ethics as it relates to businesses and • Portfolio Projects in every chapter ask students to complete a business arrangements. ECONOMICS variety of projects such as developing a plan for opening a business, or selecting a real business to research, track, and Supplements analyze throughout the course. These projects can be assigned Instructor Website • Online Resource Manual • HM Testing (Powered by individually or as group work, and help students understand and Diploma™) • Student Website apply what they are learning to their own lives. • Test Preppers in every chapter eliminate the need for students to purchase a separate, stand-alone study guide. Each exercise includes ten true/false questions and ten multiple-choice questions. Students who want additional study questions can also visit the Student Website to access ACE self quizzes.

Supplements ACCOUNTING Instructor Website • Instructor’s Resource Manual • Videos • DVD • CRS Content • Business Bonus Pack • Eduspace • Blackboard/WebCT Cartridge • HM ClassPrep with HM Testing • Student Website

66 Faculty Services Center: 800-733-1717 x4011 Business Ethics GENERAL BUSINESS NEW EDITION! NEW EDITION! GENERALGENERAL BUSINESS BUSINESS MANAGEMENT

Business Ethics: Ethical Decision Business and Society: A Strategic Making and Cases Approach to Social Responsibility Seventh Edition Third Edition

O.C. Ferrell, University of New Mexico Debbie M. Thorne, Texas State University, San Marcos John Fraedrich, University of Wyoming O. C. Ferrell, University of New Mexico Linda Ferrell, University of New Mexico Linda Ferrell, University of New Mexico

©2008 • 496 Pages • Paperback • 978-0-618-74934-8 • Downloadable ©2008 • 583 Pages • Paperback • 978-0-618-82336-9 MARKETING eBook: 978-0-618-76720-5 college.hmco.com/pic/thorne3e college.hmco.com/pic/ferrellethics7e Business and Society introduces students to corporate responsibility This accessible, applied text covers the complex environment in by examining the connection between shareholders and stakeholders. which managers confront ethical decision making. Using a The text’s strong pedagogical framework reinforces core concepts and managerial framework, the authors address the overall concepts, teaches students that social responsibility is not only about processes, and best practices associated with successful business philanthropy, but also a strategic focus for fulﬁlling the economic, ethics programs—helping students see how ethics can be integrated political, legal, and ethical responsibilities expected by its into key strategic business decisions. stakeholders—and the proﬁtable results expected by shareholders.

• New! Chapter 3 on emerging ethics issues now includes extensive • New! Global Initiatives boxes highlight companies making strides coverage of common concerns, as well as new issues such as abusive toward social responsibility. Among the companies proﬁled are

and intimidating behavior, lying, bribery, corporate intelligence, Tomomasu, Oxfam, Unilever, Proctor and Gamble, and Microsoft. ECONOMICS environmental issues, intellectual property rights, and privacy. • New! Expanded case studies examine the best and worst ethical • New! A new Chapter 4 is devoted to the institutionalization of business practices at companies including Coca-Cola, Starbucks, business ethics to reﬂect the legal and societal pressures for Home Depot, Wal-Mart, Nike, and PETCO. required compliance, core practices, and voluntary activities to • What Would You Do? mini cases present scenarios where ethics, improve business ethics. responsibilities, morals, workplace conduct, and other related • New! A major new section of Chapter 5 focuses on ethical issues are highlighted. Students assume the role of decision maker leadership, one of the four dimensions of business ethics coverage and decide what course of action would best suit the company or required by the AACSB. individual based on chapter concepts.

Supplements Supplements

Instructor Website • Instructor’s Resource Manual • Online Test Bank • Instructor Website • Instructor’s Resource Manual • HM Testing (Powered ACCOUNTING Videos • Blackboard/WebCT Cartridge • HM Testing (Powered by Diploma™) by Diploma™) • VHS/DVD Videos • Student Website • Premium Online • Student Website • Online Simulation Content

Brief Contents Brief Contents An Overview of Business Ethics • The Importance of Business Ethics • Social Responsibility Framework • Strategic Management of Stakeholder Stakeholder Relationships, Social Responsibility, and Corporate Governance • Relationships • Corporate Governance • Legal, Regulatory, and Political Ethical Issues and the Institutionalization of Business Ethics • Emerging Issues • Business Ethics and Ethical Decision Making • Strategic Business Ethics Issues • The Institutionalization of Business Ethics • The Ethical Approaches to Improving Ethical Behavior • Employee Relations • Decision-Making Process • Ethical Decision Making and Ethical Leadership • Consumer Relations • Community Relations and Strategic Philanthropy • Individual Factors: Moral Philosophies and Values • Organizational Factors: The Environmental Issues • Technology Issues • The Social Audit • Cases Role of Ethical Culture and Relationships • Implementing Business Ethics in a Global Economy • Developing an Effective Ethics Program • Implementing and Auditing Ethics Programs • Business Ethics in a Global Economy • Cases For complete tables of contents and supplement descriptions, visit business.college.hmco.com 7 Business Communication

NEW EDITION! • The 3Ps (Problem, Process, Product) Writing Model in every chapter shows students how to consider a particular business communication problem, think critically about how to solve it, and produce the appropriate communication product. Over 60 full-page annotated and formatted writing models are included, as well as additional models for classroom discussion. • Real company letterheads serve as models for student writing. Marginal step-by-step composing notes as well as grammar and mechanics pointers help students craft complete, ready-to-send messages. • All new Spotlights boxed features are designed to reinforce criteria GENERAL BUSINESS GENERAL from AACSB (Association to Advance Collegiate Schools of Business) for teaching the international, technological, ethical, and demographically diverse dimensions of business. • The Language Arts Basics (LABs) Reference Manual provides a systematic approach for teaching and testing the most frequently occurring and most frequently misused rules of English grammar and mechanics. Contemporary Business Communication • The Ask Ober feature (e-mail: [email protected]) permits and encourages direct dialog between instructors or students and the Seventh Edition textbook author. MANAGEMENT

Scot Ober, Ball State University Supplements ©2009 • 640 Pages • Hardcover • 978-0-618-99048-1 • Downloadable HM BusinessSPACE Instructor Website • Online Instructor’s Resource eBook: 978-0-618-99072-6 • Instructor’s Annotated Edition: Manual • Online Test Bank • PowerPoint and Premium PowerPoint Slides • 978-0-618-99069-6 CRS Content • HM BusinessSPACE with Eduspace • HM BusinessSPACE with college.hmco.com/pic/oberCBC7e Blackboard/WebCT Cartridge • HM Testing (Powered by Diploma™) DVD • Ask Ober • HM BusinessSPACE Student Website Contemporary Business Communication prepares students for business communication by employing a hands-on approach— Brief Contents connecting topics, examples, and exercises to the modern workplace. I. Foundations of Business Communication The text provides ample opportunity for students to practice their oral Understanding Business Communication • Contemporary Issues in Business and written skills, and includes strategies for using email, voicemail, Communication • Interpersonal Communication Skills MARKETING the Internet, and other innovations in communication technology. II. Developing Your Business Writing Skills The Writing Process • Revising Your Writing The streamlined Seventh Edition has been completely updated to III. Correspondence reﬂect current trends and practices in the world of business. The Routine Messages • Persuasive Messages • Bad-News Messages revised textbook package now features a web-based version of the IV. Report Writing Urban Systems Case Study Simulation with an updated, student- Planning the Business Report and Managing Data • Writing the Report friendly BusCom online writing tutorial. V. Oral and Employment Communication • New! Chapters are now organized according to speciﬁc learning Making Oral Presentations • Employment Communication objectives to provide instructors more options for course Reference Manual customization. Chapter summaries are also organized according to Language Arts Basics • Formatting Business Documents • Common Types of Business Reports • Glossary each objective, as are the end-of-chapter exercises and test bank

ECONOMICS questions. • New! Chapter-opening vignettes proﬁle successful business managers, including Jim Grenier, Vice President of Human Resources, Intuit; Ken Chenault, Chairman and CEO, American Express; and Gretchen Hofmann, Senior Vice President, Universal Orlando Resort. • New! The Urban Systems Ongoing Case Study highlights a ﬁctitious entrepreneurial company facing a number of typical business communication challenges. By working through each end-of- chapter case study, students solve the kind of real-world problems they will encounter in the workplace. • New! Communication Snapshots graphics present up-to-date ACCOUNTING factoids about issues directly relating to contemporary business communication.

88 Faculty Services Center: 800-733-1717 x4011 Business Communication

Brief Contents GENERAL BUSINESS NEW! GENERALGENERAL BUSINESS BUSINESS I. Foundations of Business Communication Understanding Business Communication Contemporary Issues in Business Communication Interpersonal Communication Skills II. Developing Your Business Writing Skills The Writing Process Revising Your Writing III. Correspondence Routine Letters, Memos, and E-Mail Messages Persuasive Letters, Memos, and E-Mail Messages Bad-News Letters, Memos, and E-Mail Messages IV. Written and Oral Business Reports Planning the Business Report and Managing Data Writing the Business Report Making Oral Presentations MANAGEMENT V. Employment Communication The Job Search, Résumés, and Job-Application Letters Employment Interviewing and Follow-Up VI. Language Arts Basics Business Sentence Structure Student Achievement Series: Business-Style Punctuation Verbs and Subject-Verb Agreement Fundamentals of Contemporary Using Pronouns, Adjectives, and Adverbs Mechanics in Business Writing Business Communication Style Manual: Formatting Business Documents Scot Ober, Ball State University ©2008 • 418 Pages • Paperback • 978-0-618-90093-0

college.hmco.com/pic/oberSASfund MARKETING

This streamlined, practical foundations text places an emphasis on practical applications. The user-friendly approach focuses on current developments in business communication (with up-to-date examples), coverage of timely and relevant issues, best practices, and skills development. The text program is supplemented with extensive online resources—including premium study content—available on the Student Website.

• Each chapter in the program is organized around communication objectives introduced at the chapter opening. Key concepts are revisited in checklists, model letters, and section-ending Self-Check exercises in the text and through a suite of interactive self-tests ECONOMICS and exercises available online. • All business English coverage has been organized into modules at the back of the text, along with an extensive array of exercises, to provide greater ﬂexibility—and a one-stop reference for students. • Business Communication—In Context features present real-world business communication problems and ask students to consider both the root of the problem and its possible resolution.

Supplements Instructor Website • Online Instructor’s Resource Manual • PowerPoint Slides • CRS Content • Blackboard/WebCT Course Cartridge • HM Testing

(Powered by Diploma™) • Urban Systems CD • Student Website • Premium ACCOUNTING Online Content

For complete tables of contents and supplement descriptions, visit business.college.hmco.com 9 Business Communication Careers

NEW EDITION! GENERAL BUSINESS GENERAL

Fundamentals of Contemporary Business The Ultimate Job Hunter’s Guidebook Communication Fifth Edition MANAGEMENT Second Edition Susan D. Greene, Owner/President, Greene Marketing and Advertising Melanie C.L. Martel, New Hampshire Technical Institute Scot Ober, Ball State University ©2008 • 260 Pages • Spiralbound • 978-0-618-84804-1 ©2007 • 446 Pages • Paperback • 978-0-618-64517-6 • Instructor’s Annotated Edition: 978-0-618-64518-3 college.hmco.com/pic/greene5e

college.hmco.com/pic/oberfund2e Offering concise coverage of essential job-hunting and career strategies, this ﬂexible, how-to book can supplement any business This text program introduces the basic concepts of successful course or serve as the foundation for a career development class. The business communication, placing signiﬁcant emphasis on grammar Fifth Edition continues to focus on real-world applications through and mechanics. The author’s hands-on approach—including the experiential exercises and hands-on activities designed for individual unique 3Ps Model Writing—connects topics, examples, and exercises or group use.

MARKETING to the modern workplace. The program combines the traditional textbook format with a workbook, allowing students to immediately • New! Success Stories at the close of each chapter feature real- test, apply, and reinforce the basics of business communication. world examples of individuals who’ve made the transition from one career to another. Subjects are varied in their ﬁelds and • Chapter-opening On the Job interviews reinforce the importance of experiences. effective business communication in the workplace. These interviews feature managers from a range of organizations, • New! What You’ll Learn and Why It’s Important features replace including Monster.com; World Wrestling Entertainment, Inc.; and learning objectives at the beginning of each chapter. This feature The Nucon Group. allows students to map out concepts to understand how they will apply what they’ve learned in the text to their everyday lives. • Communication Snapshots present up-to-date facts about business communication in the real world, such as information on employer • Strategies in Action vignettes open each chapter and focus on the expectations for written communication skills, the growing real-world application of topics to be covered.

ECONOMICS importance of communicating effectively with non-native English • Experiential exercises and hands-on activities contribute to the speakers, and grammar errors that executives ﬁnd most user-friendly character of the text. Topics for discussion and review distracting. include identifying personality strengths, testing résumé skills, and • Part VI of the text includes ﬁve modules that are close to chapter completing job applications. length and are more thorough than the brief reference manuals that appear in other texts. Supplements Instructor Website • Student Website Supplements Instructor’s Resource Manual • Online Instructor’s Resource Manual • Brief Contents Online Test Bank • PowerPoint Slides • Blackboard/WebCT Cartridge • HM Setting Your Course • Planning Your Job Search • Conducting a Self- ClassPrep with HM Testing (Powered by Diploma™) • Urban Systems CD • Assessment • Planning and Organizing the Job Hunt • Gathering Your Student Website Tools • Preparing Your Résumé • Writing Cover Letters • Obtaining References and Assembling a Portfolio • Hunting for an Employer • ACCOUNTING Brief Contents Targeting Potential Employers • Taking Your Job Hunt Online • Have You Foundations of Business Communication • Developing Your Business Considered...? • Backdoor Your Way into a Job • Beginning the Search • Writing Skills • Correspondence • Written and Oral Business Reports • Filling Out Job Applications • Interviewing • Getting to Work • Evaluating Employment Communication • Developing Your Business English Skills Job Offers • Learning Your New Job

10 Faculty Services Center: 800-733-1717 x4011 Finance

• Financial Planning Cases require students to consider key concepts GENERAL BUSINESS NEW EDITION! GENERALGENERAL BUSINESS BUSINESS when analyzing typical personal ﬁnancial problems, dilemmas, and challenges that face individuals and couples. • End-of-chapter On the ’Net features offer 2–to–3 Internet-based exercises, activities, or focused questions that encourage students to research and apply chapter concepts using on-line calculators and other Web resources.

Supplements Instructor Website • Online Instructor’s Resource Manual • Online Test Bank • PowerPoint Slides • CRS Content • DVD • Eduspace • Blackboard/WebCT • HM Testing (Powered by Diploma™) • Student Website • Premium Online Content • GoVenture Online Simulation

Brief Contents MANAGEMENT I. Financial Planning Understanding Business Communication • Understanding Personal Finance • Career Planning • Financial Statements, Tools, and Budgets II. Money Management Managing Income Taxes • Managing Checking and Savings • Building and Personal Finance Maintaining Good Credit • Credit Cards and Consumer Loans • Automobiles Ninth Edition and Major Purchases • Buying Housing III. Income and Asset Protection E. Thomas Garman, Virginia Polytechnic Institute and State University, Managing Risk Through Insurance • Health Care Planning • Life Insurance Emeritus Planning Raymond E. Forgue, University of Kentucky IV. Investments ©2008 • 537 Pages • Hardcover • 978-0-618-93873-5 • Downloadable Investment Fundamentals • Investing in Stocks and Bonds • Buying and eBook: 978-0-547-07911-0 Selling Securities • Real Estate and High-Risk Investments MARKETING V. Retirement Planning college.hmco.com/pic/garman9e Retirement Planning • Estate Planning This market-leading text offers a student-friendly, practical introduction to managing personal finances. The structured pedagogy helps students learn how to save and invest, manage student loans, file taxes, decrease credit card debt and plan for the future. Throughout the text, students receive advice from personal finance experts and read a variety of real-life scenarios about people facing a wide range of financial challenges. Many examples, mathematical in nature, illustrate the critical importance of achieving long-term financial goals through investing.

The Ninth Edition captures student interest and focuses the reader’s ECONOMICS attention on the most important concepts.

• New! You Must Be Kidding, Right? narratives open every chapter and introduce the financial topics to be examined. Each narrative is followed by a question and four potential answers. The results are often unexpected and provide an excellent opportunity to engage students. • New! Good Habits in Personal Finance boxes in every chapter provide practical advice for managing personal finances for life. • Updated! Advice from a Pro boxes are co-authored by some of the ALSO AVAILABLE United States’ best personal finance experts from both academia Personal Finance Handbook: A Guide to and the financial planning industry. Topics include Seven Money ACCOUNTING Mantras for a Richer Life; How Inflation Affects Borrowing, Saving, Securing Your Financial Future and Investing; and Control and Reduce Your Credit Card Debt. Raymond E. Forgue, University of Kentucky E. Thomas Garman, Virginia Polytechnic Institute and State University, • New! Instant Messages brief inserts provide practical advice on Emeritus personal financial issues and opportunities. Directives include Compare Salaries and Living Costs on the ’Net, Save $4.66 for Every ©2004 • 107 Pages • Spiralbound • 978-0-618-37231-7 $1 Not Saved Earlier, Tax-free Employee Benefits, and Chase’ing College Students on Facebook. Brief Contents Financial Planning and Management • Controlling Credit and Spending • • Updated Did You Know? boxes address topics including Value of Protecting What You Own and Your Future Income • Investing for Your Additional Education, How to Get a Raise, Student Loans Can Cause Future High Debt-to-Equity Ratios, and Timesharing Is Not an Investment. For complete tables of contents and supplement descriptions, visit business.college.hmco.com 11 E-Business GENERAL BUSINESS GENERAL

E-Business: Strategic Thinking and Practice MANAGEMENT Second Edition

college.hmco.com/pic/canzer2e

This comprehensive introduction to e-business centers on four key areas of strategic planning—technology, management, marketing, and ﬁnance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business, rather than the technical logistics of setting up a site, making the text

MARKETING ideal for e-business courses or principles of marketing and management courses. Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, spotlighting companies including eBay, Google, and Amazon.

Supplements Instructor Website • Instructor’s Resource Manual with Test Bank • PowerPoint Slides • HM Testing (Powered by Diploma™) • Student Website

Brief Contents Module I: A Framework for Understanding e-Business Exploring the World of e-Business

ECONOMICS Environmental Forces Affecting Planning and Practice Ethical, Legal, and Social Concerns Module II: Strategic Business Planning for the Internet Developing e-Business Models Strategic Planning: A Multi-level Organizational Approach Researching and Analyzing Opportunities for Growth Understanding Online Communication and Behavior Module III: Implementing the e-Business Plan Creating the Marketing Mix Organizational and Managerial Issues Financial Planning and Working with Investors Implementation and Control of the e-Business Plan Appendix: U-Swap.com: A Comprehensive Case Study ACCOUNTING

12 Faculty Services Center: 800-733-1717 x4011 Business Resources GENERAL BUSINESS GENERAL BUSINESS New Expanded Content GoVenture: Live the Life of an Modules for Business, Entrepreneur Simulation CD Marketing, and Management Over 6,000 graphics, audio, and interactive video—in a virtual 3D setting—completely immerse Supplement your text program and encourage in- students in the challenge of operating a successful depth discussions of hot topics with Houghton small business. A student’s success can be Mifﬂin Expanded Content Modules. Use these measured by various factors during the scenario, modules to introduce your students to Sports, including proﬁtability, market share, employee Event, and eWord-of-Mouth Marketing, morale, and customer satisfaction. Management concepts, and more. GoVenture: Personal Finance

Classroom Response System MANAGEMENT (Clicker) Content Simulation This online tool allows students unique practice Using state-of-the-art wireless technology and text- with their personal ﬁnances. The software speciﬁc content, a classroom response system

simulation allows users to determine a financial MANAGEMENT (CRS) provides a convenient and inexpensive way life plan, view their money in the future, invest to gauge student comprehension, deliver quizzes money in different places, and to learn how to or exams, and provide “on-the-spot” assessment. manage money. Content available at the Instructor Website includes multiple-choice questions customized for reviewing key content in the student text. Instructors can also Urban Systems Simulation edit these questions or create their own. Available for students as an effective learning tool, each case and educational scenario on this CD allows students to experience a business office Blackboard/WebCT Cartridge MARKETING situation and actively solve problems by applying These course management tools are ideal for the communication skills they have learned in the instructors who want to create and customize textbook. Both fun and education, the simulation is online materials for use in distance learning or as a highly interactive, allowing students to work supplement to traditional classes. independently and at their own pace, while still receiving guidance when needed. HM Testing (Powered by Diploma™) AKTN TECHNOLOGY MARKETING HM Testing provides instructors with all the tools HMXChange Business Case they need to create, author/edit, customize, and deliver multiple types of tests. Instructors can Database import questions directly from the test bank, create With Houghton Mifflin’s HMXChange Business their own questions, or edit existing questions, all Case Database, customizing a casebook is quick within Diploma’s powerful electronic platform. and easy—and saves valuable time. This online ECONOMICS resource allows business instructors to assemble, HM ClassPrep CD maintain, and update casebooks from the comfort of their home or office. The result is a printed These CDs feature a variety of teaching resources casebook tailored to meet specific course goals. and may include PowerPoint slides, case notes, grading forms, lecture outlines teaching notes, teaching strategies, and additional materials to stimulate classroom discussion. ACCOUNTING

For complete tables of contents and supplement descriptions, visit business.college.hmco.com 13 Business Resources

HM BusinessSPACE™ encompasses the interactive online products and services integrated with Houghton Mifflin Business textbook programs. Students and instructors can access HM BusinessSPACE content through text-specific Student and Instructor Websites and via online learning platforms, including Eduspace, Houghton Mifflin’s online Course Management System, and Blackboard/WebCT Cartridges. GENERAL BUSINESS GENERAL For Instructors For Students

■ Instructors can access HM BusinessSPACE content at ■ Students can access HM BusinessSPACE content at any any time via the Internet. Instructor resources include: time via the Internet. Students beneﬁt from tools that help them prepare for class, study for quizzes and exams, and ■ Detailed lecture and supplemental discussion notes improve their grades. Resources include: ■ Application exercises and cases ■ ACE+ quizzes ■ PowerPoint slides ■ Flashcards ■ MANAGEMENT Classroom Response Systems (CRS) content ■ Glossaries ■ Live newsfeeds, HM NewsNow and HM Interactives powered by The Associated Press ■ Links to reliable business information ■ Online writing labs

■ Internet exercises

■ Enrichment exercises

■ Live newsfeeds, HM NewsNow and HM Interactives powered by The Associated Press.

MARKETING Some material may be passkey-protected. Some resources may be text-speciﬁc. ECONOMICS ACCOUNTING

14 Faculty Services Center: 800-733-1717 x4011 Business Resources NEW! GENERAL BUSINESS GENERALGENERAL BUSINESS BUSINESS

HM BusinessSPACE with Eduspace, Houghton Mifﬂin’s Course Management System, offers instructors a ﬂexible, interactive online platform to help communicate with students, organize material, evaluate student work, and track results.

In addition to accessing HM BusinessSPACE In addition to the HM BusinessSPACE Student

Instructor Website content, instructors using Website content, students using Eduspace MANAGEMENT Eduspace can: can access:

■ Assign auto-graded homework exercises, quizzes, ■ Multimedia eBooks with embedded links, highlighting tests, tutorials tools and notes features

■ Add or modify content and supplemental study materials ■ Online homework

■ Keep current with Edupsace’s powerful gradebook ■ Downloadable MP3 audio chapter reviews, summaries, and quizzes MARKETING ECONOMICS ACCOUNTING

For complete tables of contents and supplement descriptions, visit business.college.hmco.com 15 Management NEW! Strategic Management Student Achievement NEW EDITION! Series: Foundations of Strategic Management, Management 8/e Kreitner >> 20 Hill • Jones >> 27 Management, 10/e

GENERAL BUSINESS GENERAL Kreitner >> 20 NEW EDITION! Principles of Management 17 Strategic Management Theory, 8/e Human Resource Human Resource Management Hill • Jones >> 27 Management 21 NEW! NEW EDITION! Organizational Behavior 24 Student Achievement Cases in Strategic Management, 8/e Entrepreneurship 25 Series: Human Relations Hill • Jones >> 27 Strategic Management 27 Reece • Brandt >> 21 NEW! Leadership 29

MANAGEMENT Essentials of Strategic NEW EDITION! International Management 29 Management Effective Human Management Resources 30 Hill • Jones >> 28 Relations, 10/e Reece • Brandt >> 22 Principles of Management Fundamentals of Strategic Management Parthasarthy >> 28 NEW! NEW EDITION! Managing Now! Human Resource Leadership Dessler • Phillips >> 17 Management, 3/e 23 MARKETING DeNisi • Grifﬁn >> Leadership, 5/e DuBrin >> 29

NEW EDITION! Human Resources Management, 6/e International Management Management, 9/e French >> 24 International Management, 3/e Griffin >> 18 Organizational Behavior McFarlin • Sweeney >> 29 Organizational Behavior, 8/e Management Resources Griffin • Moorhead >> 24 NEW EDITION! NEW! Fundamentals of HM ManagementSPACE >> 30 ECONOMICS Entrepreneurship Management, 5/e Griffin >> 19 NEW EDITION! NEW! Launching New HM ManagementSPACE >> 31 NEW! Ventures, 5/e with Eduspace Allen >> 25 Student Achievement Management Resources >> 32 Series: Principles of Management Small Business Management Griffin >> 19 NEW EDITION!

ACCOUNTING Small Business Management, 4/e Hatten >> 26

1616 Faculty Services Center: 800-733-1717 x4011 GENERALGENERAL BUSINESS BUSINESSMANAGEMENT MARKETING ECONOMICS ACCOUNTING 17 Supplements • Manual • Eduspace Resource Instructor’s • Online Website Instructor • Diploma™) • DVD by (Powered • HM Testing Cartridge Blackboard/WebCT eBook Simulation • Multimedia LIVE Now! • Managing Website Student with Eduspace) (available Brief Contents and Discussion Questions, includes a Chapter Summary, chapter Each Note: Exercises. Experiential Now Managing of Environment I. The • Issues and Social Management • Ethical of Managing and the Evolution and • Managing Entrepreneurship Environment Managing in a Global Innovation Making Now and Decision II. Information • Management • Decision Making Now and Knowledge Information Decision-Making Aids Appendix: Quantitative Now III. Planning and Controlling • Managing Operations Management • Controlling Planning and Strategic Chains and Supply Now Organizing IV. • Human Resource and Changing Organizations • Designing Organizing Management Now Leading V. • Building Communication • Improving Employees • Motivating Leading and Collaboration • Managing Trust and Culture Community Teamwork, Downloadable Case Studies. • For complete tables of contents and supplement descriptions, visit business.college.hmco.com and supplement descriptions, contents of tables complete For LIVE is an Internet Each objective is and Chapter Summaries, NEW! in the text direct students to Apply It. and Managing Now! 978-0-618-74163-2 addresses how Internet- and intranet- • boxed inserts explore how real-world Simulation Icons feature provide students tips and examples on LIVE content available online. use real-world scenarios to introduce Hardcover • Learn It, Practice It, includes a fully integrated technology program Managing Now! Rutgers University Florida International University boxed inserts refer students back to the opening 562 Pages Managing Now! • Improving Your Skills Improving Your mastering a variety of management skills related to delegating, franchising, and leading. Window on Managing Now! management themes and engage students. Vignettes feature both large and small organizations, and include such well-known companies as Whirlpool, Saturn, and Mercury Interactive. Opening Vignettes companies are keeping pace with technological developments and evolving work environments. Practice It End-of-chapter pedagogy includes bulleted Discussion Questions, Experiential Exercises, vignettes to illustrate how chapter concepts are being applied in real-world situations. eBook: 978-0-618-92492-9 college.hmco.com/pic/dessler1e based technologies are transforming how managers run companies. based technologies are transforming how managers will need for The text program highlights new skills future managers relations. Chapter planning, organizing, and managing inter-unit unique behavioral objectives are introduced through the authors’ learning model, New for 2008, Gary Dessler, Jean Phillips, ©2008 Managing Now! Managing Principles of Management of Principles • • carried through these directives, providing a multi-step approach to carried through these directives, providing a multi-step real-world application. learning that engages students and reinforces Managing Now! topics from each based simulation that reinforces and reviews key to the three learning objectives outlined Organized according chapter. consider chapter in the text, the simulation prompts students to concepts through topic reviews, quizzes, case-based questions, and scenario-based videos. related • • • designed speciﬁcally for the text. Principles of Management

NEW EDITION! Supplements Instructor Website • Online Instructor’s Resource Manual • Eduspace • Blackboard/WebCT Cartridge • HM Testing (Powered by Diploma™) • DVD • Student Website • Premium Online Content • Multimedia eBook available with Eduspace

Brief Contents I. An Introduction to Management Managing and the Manager’s Job • Traditional and Contemporary Issues and Challenges II. The Environmental Context of Management

GENERAL BUSINESS GENERAL The Environment and Culture of Organizations • The Ethical and Social Environment • The Global Environment • The Multicultural Environment III. Planning and Decision Making Basic Elements of Planning and Decision Making • Managing Strategy and Strategic Planning • Managing Decision Making and Problem Solving • Managing New Venture Formation and Entrepreneurship IV. The Organizing Process Basic Elements of Organizing • Managing Organization Design • Managing Organization Change and Innovation • Managing Human Resources in Management Organizations V. The Leading Process Ninth Edition Basic Elements of Individual Behavior in Organizations • Managing

MANAGEMENT Employee Motivation and Performance • Managing Leadership and Ricky W. Griffin, Texas A&M University Influence Processes • Managing Interpersonal Relations and ©2008 • 738 Pages • Hardcover • 978-0-618-76795-3 • Downloadable Communication • Managing Work Groups and Teams eBook: 978-0-618-82264-5 VI. The Controlling Process Basic Elements of Control • Managing Operations, Quality, and Productivity college.hmco.com/pic/griffinmanagement9e • Managing Information and Information Technology Known for its cutting edge research and examples, Griffin’s Management has helped millions of students prepare for a career in business.

The Ninth Edition has been significantly revised to reflect the most recent issues that managers face, with a new and enhanced focus on the service sector, ethics, global management, and information MARKETING technology. Additionally, the text integrates issues such as the balance of theory and practice and uses examples based on small companies and non-profit organizations to underscore the idea that management is not simply confined to large businesses.

• New! First Things First chapter opening vignettes use real-world scenarios to introduce key sections and catch student interest. You Make the Call end of chapter exercises ask students to refer back to these vignettes to make a judgment. • New! Closing Cases provide the student with a detailed case study at the end of each chapter and ask them to apply new concepts

ECONOMICS and ideas to a real-world scenario. Case study companies include Amazon, Nike, General Motors, JetBlue, and eBay. • New! Call-out quotes in the margin are short “words of wisdom” from professionals from all walks of life. Contributors include Larry Page, Co-founder and President, Google and Nicole Chettero, public relations associate, TransFair USA. • New! Boxed Inserts focus on three themes—ethics, technology, and diversity—and appear throughout the text at appropriate discussion points. • New! Test Prepper quizzes at the end of every chapter help students gauge their comprehension and retention of chapter material. The answers are found at the end of the text. ACCOUNTING

1818 Faculty Services Center: 800-733-1717 x4011 Principles of Management GENERAL BUSINESS NEW EDITION! GENERALGENERAL BUSINESS BUSINESS MANAGEMENT

Fundamentals of Management Student Achievement Series: Principles Fifth Edition of Management Ricky W. Grifﬁn, Texas A&M University Ricky W. Grifﬁn, Texas A&M University ©2008 • 529 Pages • Paperback • 978-0-618-91707-5 • Downloadable ©2007 • 117 Pages • Paperback • 978-0-618-73078-0 • Downloadable eBook: eBook: 978-0-547-01513-2 978-0-618-83144-9 • Instructor’s Edition: 978-0-618-73079-7

college.hmco.com/pic/grifﬁnfund5e college.hmco.com/pic/grifﬁnSAS

This concise version of Management, 9/e, gives instructors the Student Achievement Series: Principles of Management delivers a ﬂexibility to integrate their own cases, exercises, and projects while comprehensive—yet concise—introduction to management skills.

continuing to provide them with a strong theoretical framework. Author Ricky Grifﬁn combines up-to-date coverage of key functional MARKETING areas, new research and examples, and a strong theoretical Chapters are organized according to a strong pedagogy, featuring framework. The ﬂexible, user-friendly format allows instructors to learning objectives, a chapter outline, a First Things First opening integrate their own case studies, exercises, and projects. vignette, boldface key terms, a summary of key points, questions for review, questions for analysis, end-of-chapter exercises, and an end- • Where appropriate, key information—such as chapter of-chapter case with questions. summaries—appears in bullets versus traditional, long running paragraph formats for quick, clear, and easy comprehension. • New! Eye on Management boxes are supplemented by videos available on the DVD. • The fully-integrated technology program promotes review, retention, and skills assessment. Icons in the margins of the text direct • New! Managing in Times of Change boxes discuss contemporary students to online material, and the book’s URL appears challenges facing managers today. throughout the text for quick access. • Updated! Summary of Key Points paragraphs are now presented as

• The student-friendly design features a magazine-style layout, ECONOMICS a bulleted list for easier review. presenting content in a format students are accustomed to reading • New and Updated! 30% of the Building Skills Exercises and 25% every day. of the Skills Self Assessment Instruments are new or updated. • Titles in the Student Achievement Series are affordably priced, making them ideal for student learning—and student budgets. Supplements HM ManagementSPACE Instructor Website • Online Instructor’s Resource Supplements Manual • DVD • HM ManagementSPACE with Eduspace • HM Instructor Website • Online Instructor’s Resource Manual • Videos • DVD • ManagementSPACE with Blackboard/WebCT Cartridge • HM Testing Eduspace • Blackboard/WebCT Cartridge • Student Website • Premium (Powered by Diploma™) • HM ManagementSPACE Student Website • Online Content • Multimedia eBook available with Eduspace Multimedia eBook available with HM ManagementSPACE with Eduspace

Brief Contents Brief Contents An Introduction to Management • Understanding the Manager’s Job • The ACCOUNTING An Introduction to Management • Understanding the Manager’s Job • The Environments of Organizations and Managers • Planning • Planning and Environments of Organizations and Managers • Planning • Planning and Strategic Management • Managing Decision Making • Entrepreneurship and Strategic Management • Managing Decision Making • Entrepreneurship and New Venture Management • Organizing • Organization Structure and New Venture Management • Organizing • Organization Structure and Design • Organization Change and Innovation • Managing Human Design • Organization Change and Innovation • Managing Human Resources • Leading • Managing Individual Behavior • Motivating Employee Resources in Organizations • Leading • Basic Elements of Individual Performance • Leadership and Influence Processes • Communication in Behavior in Organizations • Managing Employee Motivation and Organizations • Managing Groups and Teams • Controlling • Managing the Performance • Leadership and Influence Processes • Communication in Control Process • Managing Operations, Quality, and Productivity Organizations • Managing Work Groups and Teams • Controlling • Basic Elements of Control • Managing Operations, Quality, and Productivity

For complete tables of contents and supplement descriptions, visit business.college.hmco.com 19 Principles of Management

NEW! GENERAL BUSINESS GENERAL

Student Achievement Series: Foundations Management of Management: Basics and Best Practices Tenth Edition

Robert Kreitner, Arizona State University Robert Kreitner, Arizona State University ©2008 • 393 Pages • Paperback • 978-0-618-90737-3 • Downloadable eBook: ©2007 • 532 Pages • Hardcover • 978-0-618-60772-3 • Downloadable MANAGEMENT 978-0-618-92866-8 • Instructor’s Edition: 978-0-618-92440-0 eBook: 978-0-618-74741-2

college.hmco.com/pic/kreitnerSASfound college.hmco.com/pic/kreitner10e

Based on Kreitner’s First Edition Foundations of Management text, Management offers a practical, student-oriented approach to four Student Achievement Series: Foundations of Management: Basics and central themes: change, diversity, ethics, and globalization. In Best Practices is an innovative program featuring a streamlined text with addition to coverage of timely and relevant issues such as corporate a strong emphasis on practical applications. Kreitner’s user-friendly responsibility, the text promotes skill development through hands-on approach focuses on current developments in management with up-to- exercises and team-building activities. date examples, coverage of timely issues, and best practices. • The Tenth Edition includes coverage of emerging research and hot- • Best Practices boxes in each chapter cover topics such as selling button topics, including Wilson’s managerial skills proﬁle; the your new business idea in 45 seconds, moving beyond “quick ﬁx” implications of “cultural intelligence”; new research on how people

MARKETING management, and advice on strategic implementation and control, rationalize unethical conduct; and the role of Web logs (“blogs”). and feature familiar companies including Starbucks and UPS. • A range of pedagogical features—including in-text and video cases, • Test Preppers at the end of every major section offer students Internet activities, and interactive annotations—support students as continuing opportunities to gauge their comprehension and they prepare for the rigors of contemporary management. retention of chapter material. Answers to the true/false and • Part-ending Managers-in-Action video cases focus on high-proﬁle multiple-choice quizzes are found at the end of each chapter. managers and the challenges they face concerning project • Closing Case Studies at the end of every chapter raise thoughtful management, training, and other issues. New cases examine questions about how management is being practiced in the real world. global diversity at Hewlett-Packard, planning and decision making • Integrated real-world examples capture students’ interest and at Percy Inn, and the management of human capital at Accenture. demonstrate what practices succeed—or fail—in today’s large and small, public and private organizations. Supplements

ECONOMICS Instructor Website • Online Instructor’s Resource Manual • Eduspace • Blackboard/WebCT Cartridge • HM ClassPrep with HM Testing (Powered by Supplements Diploma™) • Video DVD • Student Website • Premium Online Content Instructor Website • Online Instructor’s Resource Manual • Online Test Bank • Blackboard/WebCT Cartridge • HM Testing (Powered by Diploma™) • DVD • Student Website • Premium Online Content Brief Contents The Management Challenge • Managers and Entrepreneurs • The Evolution of Management Thought • The Changing Environment of Management: Brief Contents Diversity, Global Economy, and Technology • International Management and The Management Challenge • Today’s Managers and Entrepreneurs • Cross-Cultural Competence • Management’s Social and Ethical Management’s Changing Landscape: Demographics, Global Economy, and Responsibilities • Planning and Decision Making • The Basics of Planning • Technology • Management’s Social and Ethical Responsibilities • Strategic Management: Planning for Long-Term Success • Decision Making International Management • Managing Core Administrative Processes • and Creative Problem Solving • Organizing, Managing Human Resources, Planning and Strategy • Making Decisions and Solving Problems • and Communicating • Organizations • Organizing in the Twenty-First Century Designing Effective Organizations • Maintaining Control and Improving • Human Resource Management • Communicating in the Internet Age • Quality • Managing People • Human Resource Management • Communicating Motivating and Leading • Motivating Job Performance • Group Dynamics and ACCOUNTING for Results • Motivating Employees • Managing Groups and Teams • Inﬂuencing Teamwork • Influence, Power, and Leadership • Change, Conflict, and and Leading • Managing Change and Conﬂict Negotiation • Organizational Control Processes • Organizational Control and Quality Improvement

2020 Faculty Services Center: 800-733-1717 x4011 Human Resource Management

• The student-friendly design features a magazine-style layout, GENERAL BUSINESS NEW! GENERALGENERAL BUSINESS BUSINESS presenting content in a format students are accustomed to reading every day. • Titles in the Student Achievement Series are affordably priced, making them ideal for student learning—and student budgets.

Supplements HM ManagementSPACE Instructor Website • Online Instructor’s Resource Manual • HM ManagementSPACE with Blackboard/WebCT Cartridge • HM Testing (Powered by Diploma™) • DVD • HM ManagementSPACE Student Website

Brief Contents Introduction to Human Relations • Improving Personal and Organizational Communications • Building High Self-Esteem • Personal Values Influence MANAGEMENT Ethical Choices • Attitudes Can Shape Your Life • Developing a Professional Presence • Valuing Work Force Diversity • Resolving Conflict and Achieving Emotional Balance • A Life Plan for Effective Human Relations

Student Achievement Series: Human Relations Barry L. Reece, Virginia Polytechnic Institute and State University, Emeritus Rhonda Brandt, Ozarks Technical Community College ©2009 • 270 Pages • Paperback • 978-0-618-97599-0 • Downloadable eBook: 978-0-618-98177-9 MARKETING college.hmco.com/pic/reeceSAS

Student Achievement Series: Human Relations focuses on the immediate personal application of human relations principles and practices. The SAS Edition combines the authors’ innovative “Total Person” approach toward the ﬁeld with an emphasis on real-world application. Topics include effective communication, self- development, ways to help students achieve insight, knowledge and the relationship skills needed to deal with a wide range of people- related problems, diversity, and strategies that can be used to resolve work/life tensions.

• Opening vignettes feature issues facing prominent individuals and

national corporations as well as small and medium-sized ECONOMICS organizations. • Human Relations in Action boxed inserts provide a mix of “how to” tips and examples from real-world organizations. Topics include Jargon Predates Bubble Burst at WorldCom, Wanted: Employer with Ethics, and Avoid Creating a No-Complaint Zone. • Total Person Insights share thoughts, anecdotes, and advice from respected writers, educators, and business leaders, to help make the content relevant to students and bring it to life. • Career Corner features at the end of every chapter provide students with practical solutions to common human relations problems. ACCOUNTING • Applying What You’ve Learned exercises at the end of each chapter prompt students to apply their knowledge of chapter concepts to real-world scenarios. • Interactive Role Play Exercises designed for in-class use require students to explore their reactions and responses to different workplace scenarios.

For complete tables of contents and supplement descriptions, visit business.college.hmco.com 21 Human Resource Management

NEW EDITION! place; end of each chapter Career Corner features give students practical solutions to common human relations problems; End-of- Chapter Cases based on actual organizations include questions that ask students to apply chapter concepts to real situations. • Human Relations in Action boxed inserts provide “how to” tips and examples from real-world organizations. New inserts include Jargon Predates Bubble Burst at WorldCom, Wanted: Employer with Ethics, and Greatest Comeback in Sports’ History. • Enhanced and revised end-of-chapter content, integrated role-play exercises, and review questions throughout are more interactive and applicable to real life. GENERAL BUSINESS GENERAL • Updated coverage of diversity recognizes that diversity in the workplace encompasses more than race, ethnicity, and nationality.

Supplements Instructor Website • Online Instructor’s Resource Manual • PowerPoint Slides • CRS Content • Blackboard/WebCT Cartridge • HM Testing (Powered by Diploma™) • Video DVD • Classroom Activities Manual • Student Website Effective Human Relations: Personal and • Premium Online Content Organizational Applications Brief Contents

MANAGEMENT Introduction to Human Relations • Improving Personal and Organizational Tenth Edition Communications • Understanding Your Communication Style • Building High Self-Esteem • Personal Values Influence Ethical Choices • Attitudes Barry L. Reece, Virginia Polytechnic Institute and State University, Can Shape Your Life • Motivating Yourself and Others • Improving Emeritus Interpersonal Relations with Constructive Self-Disclosure • Achieving Rhonda Brandt, Ozarks Technical Community College Emotional Balance in a Chaotic World • Building Stronger Relationships with Positive Energy • Developing a Professional Presence • Team Building: ©2008 • 473 Pages • Hardcover • 978-0-618-78327-4 A Leadership Strategy • Resolving Conflict and Dealing with Difficult People college.hmco.com/pic/reece10e • Responding to Personal and Work-Related Stress • Valuing Work Force Diversity • The Changing Roles of Men and Women • A Life Plan for This comprehensive text covers the key human relation skills students Effective Human Relations need to be successful managers in the workplace. Authors Reece and Brandt use an organizational perspective to help students understand the disparate factors that inﬂuence employee behavior. MARKETING

The Tenth Edition focuses more directly on chapter objectives, establishing them around the seven themes of the text— communication, self-awareness, self-acceptance, motivation, trust, self-disclosure, and conﬂict resolution—so that the students absorb and connect the concepts. New areas of coverage include goal- setting principles; root causes of negative attitudes; introduction of the Reiss Proﬁle instrument used to classify our basic desires; the use of “branding” to achieve greater visibility in a crowded job market; discrimination based on a person’s religious preference; new ways to classify various forms of technostress; and new support for the importance of emotional intelligence. Throughout the text, major

ECONOMICS themes are supported by a multitude of real-world examples and emotional intelligence checkpoints.

• New! The Tenth Edition also has an increased focus on “must know” and “how to” for students. Emphasis is placed on effective communication and self-development, ways to help students achieve insight, and the relationship skills needed to deal with a wide range of people-related problems. • New! Opening Vignettes, Total Person Insights, Skill Development Challenges and Critical-Thinking Challenges reﬂect the authors’ commitment to providing a real-world context for concepts. • New! Internet Insights keep students in touch with the world

ACCOUNTING outside the classroom and provide an opportunity to acquire additional information on important topics in each chapter. • Application exercises provide an opportunity for hands-on problem solving and underscore the importance of teamwork in the work

2222 Faculty Services Center: 800-733-1717 x4011 Human Resource Management GENERAL BUSINESS NEW EDITION! • Chapter pedagogical features include Ethical Dilemmas in Human GENERALGENERAL BUSINESS BUSINESS Resource Management, Building Human Resource Management Skills, Human Resources in the Twenty-ﬁrst Century, Human Resources Legal Briefs, Human Resources Around the Globe, and The Lighter Side of HR.

Supplements Instructor Website • Online Instructor’s Resource Manual • Online Test Bank • PowerPoint Slides • Video DVD • HM ClassPrep with HM Testing (Powered by Diploma™) • Student Website • HR Game

Brief Contents The Nature of Human Resource Management • The Legal Environment • The Global Environment • The Competitive Environment • Information for

Making Human Resource Decisions • Organizational Form and Structure • MANAGEMENT Recruitment and Selection • Managing the Diverse Workforce • Compensation and Benefits • Performance Appraisal and Career Management • Managing Labor Relations • Safety, Health, Well-Being, and Security • Motivation at Work • Performance Enhancement Techniques • Appendix: Human Resource Information Systems • Appendix: Data and Research in Human Resource Management Human Resource Management Third Edition

college.hmco.com/pic/denisi3e MARKETING This text offers students a practical introduction to the functions and responsibilities of managers within an organization—including stafﬁng, enhancing employee motivation and performance, overseeing compensation and beneﬁts, and working with a diverse work force.

The Third Edition has been restructured to create a more concise, accessible text. The text continues to offer complete coverage of core human resource management topics with an additional emphasis on how HR can provide competitive advantages in today’s business world. Updated coverage of critical topics in HR management includes new chapters devoted to the changing relationships between employees and organizations, diversity, the global environment of human resources, and the organizational environment of human ECONOMICS resources activities.

• New! A Taking HR to the Next Level feature considers HR issues from a strategic perspective. Engaging topics, such as contingent workers and contemporary social issues, are explored to expand upon core topics and to encourage class discussion. • Point/Counterpoint boxes focus on issues of controversy within human resource management. Arguments “for” and “against” issues are addressed and “conclusion” sections provide opportunity for student interpretation.

• Chapter-closing Key Points for Future HR Managers and Key Points ACCOUNTING for Future General Managers features relate chapter topics to the interest of non-HR majors and future HR managers, respectively. • Updated chapter-opening cases highlight recent events, issues, and trends that correspond to major themes in the chapter. Additional cases at the close of the chapter include questions to simulate discussion.

For complete tables of contents and supplement descriptions, visit business.college.hmco.com 23 Human Resource Management Organizational Behavior GENERAL BUSINESS GENERAL

Human Resources Management Organizational Behavior: Managing Sixth Edition People and Organizations MANAGEMENT Wendell L. French, University of Washington Eighth Edition

©2007 • 603 Pages • Hardcover • 978-0-618-50721-4 Ricky W. Griffin, Texas A&M University college.hmco.com/pic/french6e Gregory Moorhead, Arizona State University ©2007 • 582 Pages • Hardcover • 978-0-618-61158-4 This highly accessible text presents a conceptual model of the field, placing HRM in the overall context of business management. college.hmco.com/pic/griffinOB8e Students gain a broad, practical understanding of how HRM policies Organizational Behavior places core concepts of human behavior and affect the workplace—from productivity, quality, and customer service industrial psychology in a real-world context. to employee morale. The Eighth Edition features significant structural and content • Chapter-ending Experiential Exercises promote group discussion changes, as well as an enhanced design—with more figures and

MARKETING and role-playing through real-world challenges such as tables, cartoons with captions, and 50 new color photos—for greater discrimination laws, safe/healthy work environments, and visual appeal. All Opening Cases and chapter-ending OB Cases for negotiation skills. Discussion are new, featuring companies such as Ryanair, Merrill • Comprehensive Cases—taken from respected publications such as Lynch, and the Denver Broncos. Workplace issues, featured in several The New York Times and the Wall Street Journal—explore new boxed inserts, focus on ﬁve pivotal topics in the modern contemporary issues in HRM like the new face of organized labor workplace: technology, ethics, change, diversity, and globalization. and the implications of an aging workforce.

Supplements Supplements Instructor Website • Online Instructor’s Resource Manual • Instructor Website • Online Instructor’s Resource Manual • PowerPoint Blackboard/WebCT Cartridge • HM ClassPrep with HM Testing (Powered by Slides • HM Testing (Powered by Diploma™) • Videos • Student Website Diploma™) • Videos • Student Website • OB in Action (Online) • Instructor’s Resource Manual (Print) • OB in Action (Print)

ECONOMICS Brief Contents An Overview of Human Resources Management • An Introduction to Brief Contents Human Resources Management • A History of American Human Resources Introduction to Organizational Behavior • An Overview of Organizational Management • Change: The Global Resources Management Landscape • Behavior • The Changing Environment of Organizations • Individual Key Factors in Organizational Performance • Equal Employment and Human Processes in Organizations • Foundations of Individual Behavior • Resources Planning • Equal Employment Laws and Other Regulations • Motivations in Organizations • Motivating Employee Performance • Human Resources Planning • Job Design and Staffing • Job Design • Work Motivating Employee Performance Through Rewards • Managing Stress and Rules and Schedules • Recruitment and Selection • Career Transitions • the Work-Life Balance • Decision Making and Problem Solving • Development and Appraisal • Skills Training • Management and Career Interpersonal Processes in Organizations • Foundations of Interpersonal Development • Performance Management and Appraisal • Compensation and Group Behavior • Using Teams in Organizations • Communication in and Reward • Wage and Salary Management • Incentive Plans • Employee Organizations • Traditional Models for Understanding Leadership • Benefits • Employee Protection and Representation • Safety and Health Contemporary Views of Leadership in Organizations • Power, Politics, and Management • Labor Organizations and Unionization • Negotiating and Organizational Justice • Conflict and Negotiation in Organizations • Administering the Labor Agreement • Rights, Responsibilities, and Justice Organizational Processes and Characteristics • Foundations of Organization Structure • Organization Design • Organization Culture • ACCOUNTING Organization Change and Development

2424 Faculty Services Center: 800-733-1717 x4011 Entrepreneurship

• New! Two Case Studies—Command Audio (commercialization of an GENERAL BUSINESS NEW EDITION! GENERALGENERAL BUSINESS BUSINESS invention) and MySpace—expand the types of businesses and deﬁnition of entrepreneur presented in the text. All cases are followed by discussion questions. • Sidebars in the text’s margins offer quick tips and interesting anecdotes. • The New Venture Checklist serves as a reminder of the tasks that need to be completed at particular stages of the entrepreneurial process. • Chapter-closing Issues to Consider questions promote classroom discussion. • Experiencing Entrepreneurship activities at the end of each chapter provide students an opportunity to become involved in entrepreneurial activities and meet entrepreneurs in an MANAGEMENT industry of interest.

Supplements HM ManagementSPACE Instructor Website • Online Instructor’s Resource Launching New Ventures: Manual • PowerPoint Slides • Classroom Response System Content • DVD • HM ManagementSPACE with Blackboard/WebCT Cartridge • HM Testing An Entrepreneurial Approach (Powered by Diploma™) • Videos • HM ManagementSPACE Student Web Site Fifth Edition Brief Contents Kathleen R. Allen, University of Southern California I. Entrepreneurial Opportunity ©2009 • 560 Pages • Hardcover • 978-0-547-01456-2 • Downloadable Understanding Entrepreneurship • Preparing for the Entrepreneurial eBook: 978-0-547-07679-9 Journey • Recognizing and Creating Opportunity • Developing a Business

Model MARKETING college.hmco.com/pic/allenLNV5e II. Feasibility Analysis: Testing the Business Concept Launching New Ventures provides tomorrow’s entrepreneurs with the Overview of Feasibility Analysis • Analyzing the Industry and Market for tools to launch a successful new business in a global marketplace. Feasibility • Analyzing Product/Service Risks and Benefits • The Founding The text follows the logical development process, from initial idea Team • Analyzing Start-up Financials through drafting of the actual business plan. III. The Business Plan: Building a Company Building an Effective Business Plan • Choosing the Legal Form of The Fifth Edition represents the most current thoughts, ideas, and Organization • Incorporating Ethics and Social Responsibility into the Business • Designing an Entrepreneurial Organization • Managing practices in the ﬁeld of entrepreneurship. Allen focuses on the pre- Operations • Developing an Entrepreneurial Marketing Plan • Funding a start-up and start-up stages of a new business, with special emphasis Start-up Venture on the process and activities that must take place prior to opening a IV. Planning for Growth and Change new business. The student-friendly material includes real-world case Funding a Rapidly Growing Venture • Planning for Growth • Planning studies, new venture checklists, and the advice from successful for Change entrepreneurs and the author herself. Case Studies ECONOMICS Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity—the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.

• Chapter-opening Entrepreneur Proﬁles provide real-life examples to ACCOUNTING illustrate the application of chapter concepts and inspire students. Shorter proﬁles throughout the text keep the focus on practical applications. • Global Insights and Socially Responsible Entrepreneurship boxed inserts highlight companies and organizations that have taken a global or socially responsible approach to entrepreneurship.

For complete tables of contents and supplement descriptions, visit business.college.hmco.com 25 Small Business Management

NEW EDITION! • Test-Preppers, matching, true/false, multiple-choice, and ﬁll-in-the- blank questions have been added to each chapter to reinforce key concepts. The extended pedagogy eliminates the need for students to purchase a separate study guide.

GENERAL BUSINESS GENERAL Brief Contents I. The Challenge Small Business: An Overview • Small Business Management, Entrepreneurship, and Ownership II. Planning in Small Business Social Responsibility, Ethics, and Strategic Planning • The Business Plan III. Early Decisions Franchising • Taking Over an Existing Business • Starting a New Business Small Business Management: IV. Financial and Legal Management Entrepreneurship & Beyond Accounting Records and Financial Statements • Small Business Finance • The Legal Environment MANAGEMENT Fourth Edition V. Marketing the Product or Service Small Business Marketing: Strategy and Research • Small Business Timothy S. Hatten, Mesa State College Marketing: Product • Small Business Marketing: Place • Small Business ©2009 • 640 Pages • Paperback • 978-0-618-99936-1 • Downloadable Marketing: Price and Promotion eBook: 978-0-618-99912-5 VI. Managing Small Business college.hmco.com/pic/hatten4e International Small Business • Professional Small Business Management • Human Resource Management • Operations Management Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. MARKETING The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacriﬁcing important topics.

The Fourth Edition features an increased emphasis on small business ownership by women and minority groups. The online Business Plan Guide and templates provide some of the most extensive information available on business planning. The text also includes a complete sample business plan.

• Updated Chapter Opening Vignettes highlight how entrepreneurs approach small business opportunities and challenges. New topics

ECONOMICS and entrepreneurs include Tom Szaky of TerraCycle; Philip Rosedale of Linden Labs; Carmen Webber and Carmia Marshall of Sistahs of Harlem; and Peter Van Stold, CEO of Jones Soda. • Profile in Entrepreneurship features introduce the people behind some of today’s most interesting and innovative businesses. Profiles include George Schenk, founder of the Flatbread Company; Gary and Meg Hirshberg, co-founders of Stonyfield Farms; and Fred DeLuca of Subway. Fifty-percent of the profiles are supplemented by videos. • Updated What Would You Do? exercises provide opportunities for students to think critically and consider how to apply chapter concepts in a real-world context. Highlights include a look at Kenny

ACCOUNTING Lao’s decision to feature signature dumplings in his New York City Rickshaw Dumpling Bar, and how to develop an integrated marketing strategy.

2626 Faculty Services Center: 800-733-1717 x4011 Strategic Management

• Expanded! The library of case studies now totals 34 and features GENERAL BUSINESS NEW EDITION! GENERALGENERAL BUSINESS BUSINESS small, medium, and large companies, both domestic and international. • The Micromatic online strategic management simulation offers a complete capstone business experience for today’s learners. Its intuitive, ﬂexible interface features professional graphics, while a wealth of tools for analysis, forecasting, reporting, and communication enhance the ease-of-use for students and instructors alike. • Outstanding pedagogical features include Chapter Summaries, Discussion Questions, Small Group Exercises, group Strategic Management Projects, and Closing Case Studies.

Supplements MANAGEMENT HM ManagementSPACE Instructor Website • Online Instructor’s Resource Manual • HM ManagementSPACE with Eduspace • HM ManagementSPACE with Blackboard/WebCT Cartridge • DVD • HM ManagementSPACE Student Website • Multimedia eBook available with HM ManagementSPACE with Eduspace • Micromatic Online Simulation Strategic Management: An Integrated Approach Brief Contents I. Introduction to Strategic Management Eighth Edition Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage • External Analysis: The Identification of Charles W. L. Hill, University of Washington Opportunities and Threats Gareth R. Jones, Texas A&M University II. The Nature of Competitive Advantage ©2008 • 1020 Pages • Hardcover • 978-0-618-89469-7 • Downloadable Internal Analysis: Distinctive Competencies, Competitive Advantage, and

eBook: 978-0-618-92793-7 Profitability • Building Competitive Advantage Through Functional-Level MARKETING Strategy III. Strategies ALSO AVAILABLE: Building Competitive Advantage Though Business-Level Strategy • Business-Level Strategy and the Industry Environment • Strategy and Strategic Management Theory Technology • Strategy in the Global Environment • Corporate-Level Eighth Edition Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing • Corporate-Level Strategy: Formulating and Implementing ©2008 • 495 Pages • Paperback • 978-0-618-89476-5 Related and Unrelated Diversification IV. Implementing Strategy Cases in Strategic Management Corporate Performance, Governance, and Business Ethics • Implementing Eighth Edition Strategy in Companies That Compete in a Single Industry • Implementing Strategy in Companies That Compete Across Industries and Countries ©2008 • 525 Pages • Paperback • 978-0-618-89471-0 V. Cases in Strategic Management

college.hmco.com/pic/hill8e ECONOMICS

This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. The Eighth Edition of Strategic Management features an increased emphasis on the concept of the “business model” as a way of framing the issues of competitive advantage. The high-quality case study program has been expanded to 34 cases covering small, medium, and large companies of varying backgrounds. All cases are available in the main student text, the core case text, and now in a customizable casebook that instructors can create via the HMXChange Case Database.

• The four-color interior is designed to capture student interest and ACCOUNTING increase retention. • New! A Running Case Study following Dell Computer introduces students to different aspects of the company’s management strategy and performance in the context of chapter concepts and practices. • New! End-of-chapter Ethics Exercises encourage students to consider how real-world application of chapter concepts may have ethical implications for managers.

For complete tables of contents and supplement descriptions, visit business.college.hmco.com 27 Strategic Management

NEW! GENERAL BUSINESS GENERAL

Essentials of Strategic Management Fundamentals of Strategic Management Charles W. L. Hill, University of Washington Raghavan Parthasarthy, City University of New York, Baruch College MANAGEMENT Gareth R. Jones, Texas A&M University ©2007 • 278 Pages • Paperback • 978-0-618-42759-8 ©2008 • 244 Pages • Paperback • 978-0-618-60536-1 college.hmco.com/pic/parthasarthy1e college.hmco.com/pic/hillessentials Fundamentals of Strategic Management emphasizes strategy in action, Essentials of Strategic Management is a brief version of the authors’ exposing students to real-world examples, practical applications, market-leading text. The Essentials text follows the same framework as and strategic theory. The author poses a central question—“What the larger book, helping students to identify and focus on core makes a business successful?”—to form the basis of discussion for concepts in the ﬁeld in a more concise, streamlined format. Based on each chapter. real-world practices and current thinking, the text’s presentation of strategic management features an increased emphasis on the • Strategy in Practice boxes highlight real-world examples of “business model” concept as a way of framing the issues of successful initiatives employed by organizations such as Intel and competitive advantage. Colgate-Palmolive, as well as the challenges encountered by MARKETING companies such as Levi Strauss and Sears. • Cutting-edge research, new strategic management theory, and a • Throughout the text, models and diagrams reinforce the author’s hands-on approach allow students to explore major topics “strategy in action” approach and provide a visual representation including corporate performance, governance, strategic leadership, of key concepts. technology, and business ethics. • Strategy in Action boxes examine how the management theory Supplements covered in the text can be applied to real-world situations. Instructor Website • PowerPoint Slides • Instructor’s Resource Manual with Test Bank • HM ClassPrep with HM Testing (Powered by Diploma™) • Videos • The semester-long Strategic Management Project asks students to • Student Website • Micromatic Online Simulation select a company and provide an analysis based on a series of questions provided at the end of every chapter. Brief Contents Strategic Management Context • Overview of Strategic Management • ECONOMICS Supplements Mission, Stakeholders, Governance, and Social Responsibility • Situation Instructor Website • Online Instructor’s Resource Manual • Analysis • The External Environment: Assessing Competitive Opportunities Blackboard/WebCT Cartridge • HM Testing (Powered by Diploma™) • DVD • and Threats • The Internal Environment: Assessing a Firm’s Competencies Student Website • Micromatic Online Simulation and Competitive Advantages • Strategic Choice • Business-Level Strategy: Building Competitive Advantage in a Single Business • Corporate-Level Strategy: Gaining Advantage by Managing a Portfolio of Businesses • Brief Contents International Strategy: Gaining Advantage Through Global Expansion • Introduction to Strategic Management • The Strategy-Making Process • Functional-Level Strategy: Building Functional Capabilities for Strategic Stakeholders, the Mission, Governance, and Business Ethics • The Nature of Performance • Strategy Implementation • Implementing Strategy: Competitive Advantage • External Analysis: The Identification of Organizing Tasks and Allocating Resources • Evaluating Performance • Opportunities and Threats • Building Competitive Advantage • Building and Evaluation and Control: Designing and Implementing Strategic Control Sustaining Long-Run Competitive Advantage • Business-Level Strategy Systems and Competitive Positioning • Strategy in the Global Environment • Corporate-Level Strategy and Long-Run Profitability • Strategy Implementation • Strategic Change: Implementing Strategies to Build and

ACCOUNTING Develop a Company • Cases in Strategic Management

2828 Faculty Services Center: 800-733-1717 x4011 Leadership International Management GENERAL BUSINESS GENERALGENERAL BUSINESS BUSINESS MANAGEMENT

Leadership: Research Findings, Practice, International Management: Strategic and Skills Opportunities and Cultural Challenges Fifth Edition Third Edition

Andrew J. DuBrin, Rochester Institute of Technology Dean B. McFarlin, University of Dayton ©2007 • 518 Pages • Paperback • 978-0-618-62328-0 Paul D. Sweeney, University of Dayton ©2006 • 531 Pages • Hardcover • 978-0-618-51983-5 college.hmco.com/pic/dubrin5e International Management gives students a global perspective on the MARKETING Leadership takes a practical, skill-building approach to teaching process of hiring, training, and developing employees, as well as leadership, balancing theory with real-world applications. The Fifth strategic decision making in relation to foreign markets. Edition features self-assessment quizzes, role-play exercises, and discussion questions. Key updates include new opening vignettes Questions, case studies, examples of creative problem solving, and and end-of-chapter cases and one additional Skill-Building Exercise testimonials from real-world managers operating in the international per chapter. arena are just a few of the tactics the authors use to help students begin to think about applied theory on a global level. • The pedagogy includes opening vignettes spotlighting companies such as Deloitte & Touche and Colgate-Palmolive, as well as new • Tapping into the Global Network features at end of each chapter quizzes, exercises, and end-of-chapter cases. provide substantive assignments with a strong web component. • Highlights of the Fifth Edition include new research, cases, and • International Challenges open each chapter with a real problem hands-on work for students, plus more examples of leaders and facing an international manager or company. These problems are ECONOMICS leadership styles in lower-level, small business, and not-for-proﬁt directly connected to the content of each chapter. organizations. • A full-color insert with maps and data from the World Bank Atlas helps to give students a broad snapshot of the world of business. Supplements Instructor Website • Online Instructor’s Resource Manual • Transparencies • PowerPoint Slides • Video • CRS Content • Blackboard/WebCT Cartridge • Supplements HM ClassPrep with HM Testing (Powered by Diploma™) • Student Website Instructor Website • HM Testing (Powered by Diploma™) • Videos • Instructor’s Resource Manual with Test Bank • Student Website Brief Contents The Nature and Importance of Leadership • Traits, Motives, and Brief Contents Characteristics of Leaders • Charismatic and Transformational Leadership • On a Global Stage: The Context of International Management: An Leadership Behaviors, Attitudes, and Styles • Contingency and Situational Overview of Global Trends and Challenges • Legal and Political Foundations Leadership • Leadership Ethics and Social Responsibility • Power, Politics, of International Management • Doing Things Right: International Ethics and ACCOUNTING and Leadership • Influence Tactics of Leaders • Developing Teamwork • Social Responsibility • Cultural Dimensions: Implications for International Motivation and Coaching Skills • Creativity, Innovation, and Leadership • Management • Interacting Effectively in an International Environment: Communication and Conflict Resolution Skills • Strategic Leadership and Perception, Interpretations, and Attitudes across Cultures • Communicating Knowledge Management • International and Culturally Diverse Aspects of Effectively across Cultures • Conducting Negotiations and Managing Leadership • Leadership Development and Succession Conflicts • Capitalizing on International Opportunities: Taking Stock: Developing International Strategy • Jumping In: Foreign Market Entry and Ownership Options • Making It Work: Effective International Operations • Managing People in the International Arena: Motivating and Leading Across Cultures • Building an Effective International Workforce • Evaluating and Rewarding International Employees • Managing Groups Across Cultures: From Work Teams to Labor Unions

For complete tables of contents and supplement descriptions, visit business.college.hmco.com 29 Management Resources

HM ManagementSPACE™ encompasses the interactive online products and services integrated with Houghton Mifflin textbook programs. Students and instructors can access HM ManagementSPACE content through text-specific Student and Instructor Websites and via online learning platforms, including Eduspace, Houghton Mifflin’s online Course Management System, and Blackboard/WebCT cartridges. GENERAL BUSINESS GENERAL For Instructors For Students Instructors can access HM ManagementSPACE content at Students can access HM ManagementSPACE content at any time via the Internet. Instructor resources include: any time via the Internet. Students benefit from tools that help them prepare for class, study for quizzes and exams, ■ Instructor’s Resource Manuals and improve their grades. Resources include: ■ PowerPoint slides

■ Classroom Response System content ■ ACE self-tests MANAGEMENT ■ DVD Guides ■ Learning objectives

■ Sample syllabi ■ Outlines

■ Live newsfeeds and HM NewsNow powered by ■ Chapter summaries

The Associated Press ■ Searchable glossaries

■ Interactive ﬂashcards

■ Interactive games

■ Career Snapshots MARKETING ■ Visual glossaries

■ Audio chapter summaries and quizzes

■ Live newsfeeds and HM NewsNow powered by The Associated Press

Some material may be passkey-protected. Some resources may be text-speciﬁc. ECONOMICS ACCOUNTING

30 Faculty Services Center: 800-733-1717 x4011 Management Resources NEW! GENERAL BUSINESS GENERALGENERAL BUSINESS BUSINESS

HM ManagementSPACE with Eduspace, Houghton Mifﬂin’s Course Management System, offers instructors a ﬂexible, interactive online platform to help communicate with students, organize material, evaluate student work, and track results.

In addition to accessing HM ManagementSPACE In addition to the HM ManagementSPACE

Instructor Website content, instructors using Student Website content, students using MANAGEMENT Eduspace can: Eduspace can access:

■ Assign auto-graded homework exercises, quizzes, ■ Multimedia eBooks with embedded links, highlighting tests, and tutorials tools and notes features

■ Add or modify content and supplemental study materials ■ Online homework

■ Keep current with Edupsace’s powerful gradebook ■ Downloadable MP3 audio chapter reviews, summaries, and quizzes MARKETING ECONOMICS ACCOUNTING

For complete tables of contents and supplement descriptions, visit business.college.hmco.com 31 Management Resources

New Expanded Content GoVenture: Live the Life of an Modules for Business, Entrepreneur Simulation CD Marketing, and Management Over 6,000 graphics, audio, and interactive video—in a virtual 3D setting—completely immerse Supplement your text program and encourage in- students in the challenge of operating a successful depth discussions of hot topics with Houghton small business. A student’s success can be Mifﬂin Expanded Content Modules. Use these measured by various factors during the scenario, modules to introduce your students to Sports, including proﬁtability, market share, employee Event, and eWord-of-Mouth Marketing,

GENERAL BUSINESS GENERAL morale, and customer satisfaction. Management concepts, and more. Classroom Response System Micromatic Online Simulation This web-based management simulation offers (Clicker) Content student a complete business experience. Using state-of-the-art wireless technology and text- Micromatic challenges students to analyze market speciﬁc content, a classroom response system trends in order to make business decisions related (CRS) provides a convenient and inexpensive way to marketing, operations, and ﬁnance. Students to gauge student comprehension, deliver quizzes enter their decisions for processing, then analyze or exams, and provide “on-the-spot” assessment. planned versus actual results to make adjustments

MANAGEMENT Content available at the Instructor Website includes for the next round of decisions. multiple-choice questions customized for reviewing key content in the student text. Instructors can also GoVenture Small Business edit these questions or create their own. Simulation Blackboard/WebCT Cartridge This realistic business simulation recreates the day-to-day experiences involved in starting and These course management tools are ideal for running a small business. Like a flight simulator for instructors who want to create and customize business, GoVenture Small Business allows online materials for use in distance learning or as a students to assume the role of founder and CEO of supplement to traditional classes. their own virtual businesses, complete with realistic situations and problems. MARKETING HM Testing (Powered by Diploma™) HM Testing provides instructors with all the tools HMXChange Business Case they need to create, author/edit, customize, and deliver multiple types of tests. Instructors can Database import questions directly from the test bank, create With Houghton Mifflin’s HMXChange Business their own questions, or edit existing questions, all Case Database, customizing a casebook is quick within Diploma’s powerful electronic platform. and easy—and saves valuable time. This online resource allows business instructors to assemble, maintain, and update casebooks from the comfort of their home or office. The result is a printed casebook tailored to meet specific course goals. ECONOMICS ACCOUNTING

32 Faculty Services Center: 800-733-1717 x4011 Marketing GENERAL BUSINESS Principles of Marketing Personal Selling NEW EDITION! Personal Selling, 2/e Foundations of Anderson • Dubinsky • Mehta >> 38 Marketing, 3/e Pride • Ferrell >> 34 Marketing Research Marketing Research, 2/e NEW! Parasuraman • Grewal • Krishnan

Foundations of >> 39 MANAGEMENT Marketing Online, 3/e Pride • Ferrell >> 34 e-Marketing

NEW! Internet Marketing, 2/e 39 Marketing Express Siegel >> Pride • Ferrell >> 34 International Marketing Principles of Marketing 34 Global Marketing, 2/e Services Marketing 36 Gillespie • Jeannet • Hennessey >> 40 NEW! Sales Management 37 MARKETING Marketing, 2008 Global Marketing Strategies, 6/e Consumer Behavior 38 Edition Jeannet • Hennessey >> 40 Personal Selling 38 Pride • Ferrell >> 35 Marketing Research 39 Retailing E-Marketing 39 Services Marketing Retailing International Marketing 40 Ogden • Ogden >> 40 NEW EDITION! Retailing 40 Interactive Service Marketing Resources 41 Marketing, 3/e Marketing Resources

Fisk • Grove • John ECONOMICS Marketing Resources >> 41 >> 36

NEW! Sales Management HMMarketingSPACE >> 42 NEW! NEW! Sales Management HMMarketingSPACE with Hair • Anderson • Babin • Mehta >> 37 Eduspace >> 43 ACCOUNTING Consumer Behavior Consumer Behavior, 4/e Hoyer • MacInnis >> 38

For complete tables of contents and supplement descriptions, visit business.college.hmco.com 33 Principles of Marketing

NEW EDITION! musical), Netflix, and Microsoft’s xBox. • New! And Now, Back to… end-of-chapter features reintroduce the company profiled in the Opening Vignette and ask students to use chapter-specific content to answer questions about the company’s marketing practices. NEW! • A Video Case at the end of each chapter helps students understand the application of chapter concepts. Examples of companies highlighted in the cases are Travelocity, New Belgium Brewery, JetBlue, New Balance, REI, and Vail Resorts. • The Careers in Marketing Appendix introduces students to issues

GENERAL BUSINESS GENERAL they will face when they are ready to enter the workforce. • The Interactive Marketing Plan allows students to follow a ﬁctitious mountain bike company as they prepare to launch a new product.

• New! To meet the needs of interactive learners, Foundations of Marketing Online, 3/e is available as a multimedia eBook. Priced at nearly half the standard retail price of a printed text, the six-month passkey subscription includes access to all the online and premium online content available with HM MarketingSPACE. Foundations of Marketing

MANAGEMENT Supplements Third Edition HM MarketingSPACE Instructor Website • Online Instructor’s Resource William M. Pride, Texas A&M University Manual • Online Integrated Lecture Outline • PowerPoint Slides • Role-Play Exercises • CRS Content • Videos • HM Testing (Powered by Diploma™) • O.C. Ferrell, University of New Mexico HM MarketingSPACE Eduspace • HM MarketingSPACE Blackboard/WebCT ©2009 • 544 Pages • Paperback • 978-0-618097337-8 Cartridge • HM MarketingSPACE Student Website • Premium Online Content • GoVenture Interactive Marketing Simulation • Interactive Marketing Plan ALSO AVAILABLE Foundations of Marketing Online Brief Contents Strategic Marketing and Its Environment: Customer-Driven Strategic Third Edition • 978-0-618-96821-3 Marketing • Planning Marketing Strategies • The Marketing Environment, Social Responsibility, and Ethics • Using Technology for Consumer college.hmco.com/pic/prideferrell3e Relationships in a Global Environment: E-Marketing and Customer MARKETING Relationship Management • Global Markets and International Marketing • Foundations of Marketing, 3/e is a brief version of the market-leading Target Market Selection and Research: Marketing Research and Pride/Ferrell principles of marketing text. The text program is Information Systems • Target Markets: Segmentation and Evaluation • designed to accommodate shorter class schedules and courses with Customer Behavior: Consumer Buying Behavior • Business Markets and substantial projects, simulations, cases, or outside readings. Buying Behavior • Product Decisions: Product, Branding, and Packaging Concepts • Developing and Managing Goods and Services • Pricing In addition to a well-respected, distinguished author team, Decisions: Pricing Fundamentals • Pricing Management • Distribution authoritative coverage, and comprehensive yet consolidated coverage, Decisions: Marketing Channels and Supply Chain Management • Retailing, the Third Edition includes new advertisements, photos, and screen Direct Marketing and Wholesaling • Promotion Decisions: Integrated Marketing Communications • Advertising and Public Relations • Personal shots throughout the text; GlobalEdge features that pose questions Selling and Sales Promotion about marketing in a global context and encourage online exploration; solid, traditional coverage of marketing’s 4Ps; and coverage of today’s “hot” marketing topics, including ethics, e-marketing, and customer ECONOMICS relationship management. NEW! • New! Opening Vignettes feature companies and products familiar to students, such as Satellite Radio, Google, IKEA, Harley-Davidson, Marketing Express Starbury Ones, Napster, Hard Rock Café, and BMW’s Mini 978-0-547-06003-3 Coopers. Foundations, 3/e, is also • New! GlobalEdge features pose interesting questions about available in a new condensed marketing beyond our borders and direct students online to version—Marketing Express. conduct research. This brief, full color • New! Boxed features are strategically placed to emphasize chapter contemporary textbook retails concepts and grab student interest. These new boxes read and for $59.99 and includes look like magazine articles, and work to stimulate the imagination passkey access to premium HM ACCOUNTING of the reader, while tying the chapter topic to a real world scenario. MarketingSPACE online content. Examples of highlighted companies and brands include: Cereality, rock band Arctic Monkeys, Second Life, Apple’s iPod, Wicked (the college.hmco.com/pic/prideferrellexpress

3434 Faculty Services Center: 800-733-1717 x4011 Principles of Marketing

• Two chapter-ending cases help students understand and apply NEW EDITION! GENERAL BUSINESS marketing concepts. The fully integrated Video Cases feature companies such as Life is Good and Travelocity, making the learning experience more engaging for students. • An organizational model at the beginning of each part provides a visual “roadmap” of the text, enabling students to see the connections between chapters.

Supplements Instructor Website • Online Instructor’s Resource Manual • Online Integrated Lecture Outline • PowerPoint Slides • Role-Play Exercises • CRS Content • Videos • HM Testing (Powered by Diploma™) • Eduspace with Multimedia eBook • Blackboard/WebCT Cartridge • Student Website • Premium Online Content • GoVenture Interactive Marketing Simulation MANAGEMENT Brief Contents I. Marketing Strategy and Customer Relationships An Overview of Strategic Marketing • Planning, Implementing, and Controlling Marketing Strategies II. Environmental Forces, Social Responsibility, and Ethics Marketing, 2008 Edition The Marketing Environment • Social Responsibility and Ethics in Marketing William M. Pride, Texas A&M University III. Markets and Customer Behavior O.C. Ferrell, University of New Mexico Consumer Buying Behavior • Business Markets and Buying Behavior • Reaching Global Markets ©2008 • 629 Pages • Library Edition: 978-0-618-79970-1 • Looseleaf: 978-0-618-79963-3 • Downloadable eBook: 978-0-618-88954-9 IV. Using Technology, Information, and Target Market Analysis E-Marketing and Customer Relationship Management • Marketing Research college.hmco.com/pic/prideferrellmarketing14e and Information Systems • Target Markets: Segmentation, Evaluation, and Positioning

Marketing’s text and its outstanding suite of supplements supplies MARKETING V. Product Decisions students with the knowledge and decision-making skills needed to Product Concepts • Developing and Managing Products • Branding and succeed in today’s competitive business environment. Packaging • Services Marketing

Using topical issues including globalization, customer relationship VI. Distribution Decisions Marketing Channels and Supply Chain Management • Wholesaling and management, supply chain management, and the latest e-commerce Physical Distribution • Retailing and Direct Marketing models, the authors connect marketing to students’ personal lives. VII. Promotion Decisions The latest edition features current data and examples, new Integrated Marketing Communications • Advertising and Public Relations • advertisements and photos, and a new design that lends a Personal Selling and Sales Promotion contemporary look and feel to the text. A range of electronic tools— VIII. Pricing Decisions from premium online study content to the GoVenture entrepreneur Pricing Concepts • Setting Prices simulation—support students as they work toward mastery of Appendices marketing principles and applications. Careers in Marketing • Financial Analysis in Marketing • Sample Marketing Plan ECONOMICS • New! Chapter-opening vignettes highlight companies and organizations that capture the interest of both professors and students. Examples include Red Bull Energy Drink, Apple’s iPod, and rock band The Arctic Monkeys. • New! Chapter 7, Global Marketing, features in-depth coverage and insight from Tomas Hult, director of the globalEDGE Marketing Group at Michigan State University. In addition, two chapter-ending GlobalEdge Exercises pose interesting questions about marketing beyond our borders, and direct readers online for further exploration. • New! Two boxed features per chapter offer a glimpse into some of ACCOUNTING the unique challenges faced by marketers today. These new boxes read and look like magazine articles, and tie chapter topics to real- world scenarios. Topical examples include Yoga Mamas: Today’s Choosy Mothers; IAMS Aims at Pet Lovers; Boomers: Not Babies Anymore; and Stay Tuned: Nick has the Right Mix. • New! Marketing Entrepreneur features highlight “alternative” entrepreneurs—children, college students, and artists, among others—demonstrating that anyone can be a marketing pioneer.

For complete tables of contents and supplement descriptions, visit business.college.hmco.com 35 Services Marketing

NEW EDITION! Supplements Instructor Website • Online Instructor’s Resource Manual • PowerPoint Slides • HM Testing (Powered by Diploma™) • Student Website

Brief Contents I. Understanding Services Marketing Vignette: The Weather Channel: The Public’s Eye on the Sky • Grasping the Uniqueness of Services Marketing • Frameworks for Managing the Customer’s Experience • Plugging into the Information Age II. Creating the Interactive Experience Vignette: Louvre Museum • Planning and Producing the Service

GENERAL BUSINESS GENERAL Performance • Designing the Service Setting • Leveraging the People Factor • Managing the Customer Mix III. Promising the Interactive Service Experience Vignette: The Windsor Court Hotel: What Price Excellence? • Setting a Price for the Service Rendered • Promoting the Interactive Service Experience IV. Delivering and Ensuring a Successful Customer Experience Vignette: “Shoppertaintment”: Creating and Delivering the Customer Experience • Building Customer Loyalty Through Service Quality—Delivering Service Quality and Guaranteeing Services • Regaining Customer Interactive Services Marketing Confidence Through Customer Service and Recovery • Researching Service Success and Failure Third Edition V. Management Issues in Services Marketing MANAGEMENT Raymond P. Fisk, Texas State University, San Marcos Vignette: Offshoring Services: TATA Consultancy Services • Developing Stephen J. Grove, Clemson University Marketing Strategies for Services • Coping with Fluctuating Demand for Services • Thinking Globally: “It’s a Small World After All” Joby John, Bentley College Appendix: Careers in Services ©2008 • 276 Pages • Paperback • 978-0-618-64180-2

college.hmco.com/pic/ﬁsk3e Interactive Services Marketing covers the essentials of services marketing—with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions—both in face-to-face communication and in connections through technology. MARKETING The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material.

• New! Two-to-three Spotlight features per chapter engage students with an interesting variety of subjects and scenarios. Examples include stage actors who help to train doctors, services provided at the Ritz-Carlton, and employees at eBay drop-off stores. • The theater model places the concept of services in the context of a stage production. This model likens service workers to actors, the customer to the audience, the business organization to the ECONOMICS backstage, and the service environment to the stage where the performance unfolds. This student-friendly metaphor describes the service experience in familiar, easy-to-understand terms. • Part openers explain how section concepts relate to services marketing. Each of these vignettes includes an overview, a model illustrating the organization of the section, and brief chapter outlines. • The Careers in Services Appendix at the back of the book provides examples of career options in the services industry and resources for additional information. An interactive version of the appendix is available online. ACCOUNTING

3636 Faculty Services Center: 800-733-1717 x4011 Sales Management

NEW! Supplements GENERAL BUSINESS HM MarketingSPACE Instructor Website • Online Instructor’s Resource Manual • PowerPoint Slides • CRS Content • HM MarketingSPACE with Blackboard/WebCT Cartridge • HM Testing (Powered by Diploma™) • HM MarketingSPACE Student Website

Brief Contents I. Twenty-First Century Sales Force Management Introduction to Sales Management and Its Evolving Roles • Managing Ethics in a Sales Environment • Customer Relationship Management and Building Partnerships • The Selling Process II. Organizing and Developing the Sales Force Sales Forecasting and Budgeting • Sales Force Planning and Organizing • Time and Territory Management • Recruiting and Selecting the Sales Force III. Managing and Directing Sales Force Efforts

Training the Sales Force • Sales Force Leadership • Sales Force Motivation • MANAGEMENT Sales Force Compensation IV. Controlling and Evaluating Sales Force Performance Sales Volume, Costs, and Profitability Analysis • Sales Force Performance Evaluation Sales Management: Building Customer Relationships and Partnerships Joe Hair, Kennesaw State University Rolph Anderson, Drexel University Barry Babin, Louisiana Tech University Rajiv Mehta, New Jersey Institute of Technology ©2009 • 576 Pages • Hardcover • 978-0-618-72101-6 MARKETING college.hmco.com/pic/hair1e Sales Management: Building Customer Relationships and Partnerships is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. The text reﬂects current trends-including advances in telecommunications technology and managing sales people across multiple channels-and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.

• Learning Objectives for each chapter reﬂect chapter organization and structure, providing students with a way to map content and focus learning. Review and Application questions at the end of the ECONOMICS chapter are organized according to these objectives, giving students an opportunity to review and apply chapter material. • Inside Sales Management opening proﬁles feature real sales managers who provide their own on-the-job perspectives on successful selling and sales management strategies. • Sales Management in Action boxes demonstrate how real-world companies are implementing the latest sales concepts and practices. • Internet Exercises prompt students to explore online resources available to sales people and sales managers.

• Role Play exercises allow students to experience typical real-world ACCOUNTING challenges and actively develop their on-the-spot decision-making and communication skills. • In-Basket exercises place students in the role of sales managers, helping them to develop and use critical thinking to solve realistic and challenging problems. • Ethical Dilemma exercises strengthen students’ awareness of ethical issues and their ability to handle difﬁcult situations.

For complete tables of contents and supplement descriptions, visit business.college.hmco.com 37 Consumer Behavior Personal Selling GENERAL BUSINESS GENERAL

Consumer Behavior Personal Selling: Building Customer Fourth Edition Relationships and Partnerships Wayne D. Hoyer, University of Texas at Austin Second Edition Deborah J. MacInnis, University of Southern California Rolph Anderson, Drexel University MANAGEMENT ©2007 • 531 Pages • Hardcover • 978-0-618-64372-1 Alan Dubinsky, Purdue University college.hmco.com/pic/hoyer4e Rajiv Mehta, New Jersey Institute of Technology Hoyer and MacInnis provide students with an accessible and topical ©2007 • 497 Pages • Hardcover • 978-0-618-64570-1 introduction to consumer behavior. A broad conceptual model helps college.hmco.com/pic/andersonPS2e students see how all chapter topics tie together and how real-world Personal Selling focuses exclusively on professional business-to- examples reinforce each concept and theoretical principle under business selling rather than retail selling. Early introduction of the review. The text also focuses on the implications of consumer Personal Selling Process (PSP) engages students from the beginning behavior research for marketers. with tools for converting prospects into customers. Strategies for Updated to reflect the most recent research and examples, the achieving long-term customer loyalty underscore how attracting, Fourth Edition features streamlined content and organization— cultivating, and retaining satisfied customers leads to higher profitability for salespeople and their organizations. MARKETING reduced from 21 to 20 chapters—as well as a new interior design and new photos and advertisements. • Personal Profiles focus on salespeople from diverse backgrounds • The chapters on culture include recent developments in academic demonstrating that there is no stereotypical profile of a successful research, such as new information about the values that salesperson. Five of the profiles are new to this edition and include characterize Western culture. Consolidated and streamlined interviews with representatives from Beiersdorf, DHL, and Samsung. coverage also includes privacy, social class influences, household • The Second Edition features a colorful, contemporary design and consumption, demographics, and diversity. photographs in every chapter, as well as five icons that signal the • Coverage includes an examination of AMA’s new definition of following pedagogical features: On the Frontlines, It’s Up to You, From marketing, consumer behavior as related to environmental issues the Command Post, Keeping Up Online, and enhanced Online Content. (such as recycling), the effects of memory and retrieval, and word- • All chapters conclude with a set of key terms, chapter review of-mouth communication, among others. questions, topics for thought and class discussion, new role-play

ECONOMICS exercises, new Internet research exercises, projects for personal Supplements growth, and a case. An additional case is found online. Instructor Website • Online Instructor’s Resource Manual • PowerPoint Slides • Blackboard/WebCT Cartridge • HM Testing (Powered by Diploma™) Supplements • Videos • Student Website Instructor Website • Online Instructor’s Resource Manual • PowerPoint Slides • HM ClassPrep with HM Testing (Powered by Diploma™) • Videos • Brief Contents Student Website I. An Introduction to Consumer Behavior II. The Psychological Core Brief Contents III. The Process of Making Decisions I. Overview of Personal Selling IV. The Consumer’s Culture II. The Personal Selling Process V. Consumer Behavior Outcomes III. Understanding and Communicating with Customers VI. Consumer Welfare IV. Achieving Success in Personal Selling ACCOUNTING

3838 Faculty Services Center: 800-733-1717 x4011 Marketing Research e-Marketing GENERAL BUSINESS MANAGEMENT

Marketing Research Internet Marketing: Foundations Second Edition and Applications A. Parasuraman, University of Miami Second Edition Dhruv Grewal, Babson College Carolyn F. Siegel, Eastern Kentucky University R. Krishnan, University of Miami ©2006 • 386 Pages • Hardcover • 978-0-618-51999-6 ©2007 • 638 Pages • Hardcover • 978-0-618-66063-6 Siegel offers a comprehensive textbook—complemented by extensive college.hmco.com/pic/parasuraman2e online support—for the fastest growing section of the curriculum Marketing Research offers undergraduate and MBA students a across the country. Complete integration of print and web compelling introduction to the ﬁeld with extensive use of global, components allows the accompanying site to act as an extension of MARKETING technology, service, and small business examples. Distinctive features the text. Interactive cases, project-based activities, and new content is include integrated coverage of technology tools and statistical regularly updated by the author. analysis, current research, and a strong focus on strategy. • Content highlights include extensive coverage of B2C (Business to The Second Edition features an appealing design and open layout, Consumer) and B2B (Business to Business) marketing models, making an often challenging subject more engaging for students. with many examples. Through current examples and cases, students gain an understanding of the role of marketing research in the business world. • Discussion of how to implement a Web marketing plan includes the creation and design of content. • Case in Point sections appear after the introduction of each major topic to reinforce key information with detailed examples. New Supplements cases include Amazon.com and McDonald’s. Instructor Website • Online Instructor’s Resource Manual with Test Items • PowerPoint Slides • HM Testing (Powered by Diploma™) • Student Website • Research in Use boxes provide a variety of real-world examples—often ECONOMICS featuring offbeat or unique scenarios. Brief Contents An Introduction to the Internet and the Environment of Internet Supplements Marketing • A Marketing Perspective in the Internet Age • Internet Instructor Website • Online Instructor’s Resource Manual • PowerPoint Fundamentals: Operations, Management, the Web, and Wireless • Slides • HM Testing (Powered by Diploma™) • Videos • Student Website • Identifying Internet Users • Taking Marketing to the Net • Legal and Ethical SPSS Software • SurveyZ Student Passkey Issues; Privacy and Security Concerns • Taking Internet Marketing International • Information for Competitive Marketing Advantage • Taking Brief Contents Marketing Research to the Net • Using Data Tools to Enhance Performance • The Internet Marketing Mix • Product in the Internet Marketing Mix • Introduction to Marketing Research • The Nature and Scope of Marketing Price in the Internet Marketing Mix • Place in the Internet Marketing Mix • Research • The Marketing Research Process • Types of Marketing Research Promotion in the Internet Marketing Mix • Internet Marketing Action Plans • Data Collection: Types and Methods • Secondary Data • Using • The Web Marketing Plan • Marketing Site Development: Content, Design, Geographic Information Systems for Marketing Research • Primary-Data and Construction Collection • Qualitative Research • Experimentation in Marketing Research • ACCOUNTING Data Collection: Measurement Instruments and Sampling • Measurement and Scaling • Questionnaire Design • Sampling Foundations • Data Analysis • Quality Control and Initial Analysis of Data • Hypothesis Testing • Examining Associations: Correlation and Regression • Overview of Other Multivariate Techniques • Communicating with Research Users • Presenting Research Results

For complete tables of contents and supplement descriptions, visit business.college.hmco.com 39 International Marketing Retailing

Brief Contents Introduction to Global Marketing • Understanding the Global Marketing Environment • The Global Economy • Cultural and Social Forces • Political and Regulatory Climate • Analyzing Global Opportunities • Global Markets • Global Competitors • Global Marketing Research • Developing Global Participation Strategies • Global Market Participation • Global Market Entry Strategies • Designing Global Marketing Programs • Global Product Strategies • Global Strategies for Services, Brands, and Social Marketing • Pricing for International and Global Markets • Managing Global Distribution Channels • Global Promotion Strategies • Managing Global Advertising • Managing the Global Marketing Effort • Organizing for Global Marketing

ALSO AVAILABLE

GENERAL BUSINESS GENERAL Global Marketing Strategies Sixth Edition

Global Marketing: An Interactive Supplements Approach Instructor Website • Instructor’s Resource Manual with Test Bank • Videos • HM Testing (Powered by Diploma™) • Student Website Second Edition

Kate Gillespie, University of Texas, Austin Brief Contents MANAGEMENT Jean-Pierre Jeannet, Babson College and International Institute for Understanding the Global Marketing Environment • Analyzing Global Marketing Opportunities I • Analyzing Global Marketing Opportunities II • Management Development, Switzerland Designing Global Marketing Programs • Managing the Global Marketing Effort H. David Hennessey, Babson College and Ashridge Management College, United Kingdom ©2007 • 619 Pages • Hardcover • 978-0-618-65953-1 Retailing: Integrated Retail Management

college.hmco.com/pic/gillespie2e James Ogden, Kutztown University Denise Ogden, Pennsylvania State University This concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. Global ©2005 • 511 Pages • Hardcover • 978-0-618-22345-9 Marketing offers balanced coverage of developed and developing This undergraduate-level text provides a cohesive introduction to the markets, including insights into the often-overlooked markets of elements essential for effective retail management: accounting, finance, Africa, Latin America, and the Middle East. management, information technology, and marketing. The integrated MARKETING retail management approach helps students to see the “big picture” by The Second Edition features comprehensive coverage of current drawing together the activities involved in retailing, and illustrating how topics based on the authors’ extensive research and consulting key concepts relate to one another through real-world examples. experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A • Cases (one per chapter) range in length and focus by covering chapter dedicated to the understanding of global and local small, medium, and large retailers, such as Best Buy, Guilford competitors sets the stage for ongoing discussion of both buyers and Home Furnishings, and The Container Store. competitors in an increasingly competitive global market. • A flowchart at the beginning of every chapter reinforces the authors’ integrated retail management framework and helps • A student-friendly, four-color design features up-to-date students visualize the larger scale and flow of operations at a photographs, maps, and advertisements that engage students in typical retail establishment. the material. ECONOMICS • Each chapter includes up to three brief cases that challenge Supplements students to further apply chapter concepts. Cases new to the Instructor Website • HM Testing (Powered by Diploma™) • Videos • Second Edition include Textile Trauma, The Global Baby Bust, and Instructor’s Resource Manual (Print) • Student Website • HM eStudy CD The New Cola Wars. • Updated coverage of evolving issues in global marketing includes Brief Contents insights and frameworks from recent academic and consulting An Introduction to Retailing • The World of Retailing • Customer Value, research. Coverage of new topics concerns global brands, Services, and Retailing Technologies • Effective Retail Strategies • An Overview of the Retail Planning and Management Process • The Retail outsourcing, consumer animosity, and social versus commercial Environment: A Situational and Competitive Analysis • Evaluation and global marketing. Identification of Retail Customers • Internal Planning and Management • Retailing Information Systems and Research • Selecting the Appropriate Supplements Market and Location • Financial Aspects of Operations Management • Merchandise Buying and Handling • Human Resource Management • Retail Instructor Website • Online Instructor’s Resource Manual • PowerPoint Tactics, Laws, and Ethics • Pricing in Retailing • Developing an Effective ACCOUNTING Slides • CRS Content • Blackboard/WebCT Cartridge • HM ClassPrep with Integrated Marketing Communications Mix • Customer Service in Retailing • HM Testing (Powered by Diploma™) • Video • Student Website Laws and Ethics • Diversity and Trends in Retailing

4040 Faculty Services Center: 800-733-1717 x4011 Marketing Resources GENERAL BUSINESS

New Expanded Content GoVenture: Live the Life of an Modules for Business, Entrepreneur Simulation CD Marketing, and Management Over 6,000 graphics, audio, and interactive Supplement your text program and encourage in- video—in a virtual 3D setting—completely immerse depth discussions of hot topics with Houghton students in the challenge of operating a successful Mifﬂin Expanded Content Modules. Use these small business. A student’s success can be modules to introduce your students to Sports, measured by various factors during the scenario, Event, and eWord-of-Mouth Marketing, including proﬁtability, market share, employee Management concepts, and more. morale, and customer satisfaction. Classroom Response System HMXChange Business Case (Clicker) Content Database MANAGEMENT

Using state-of-the-art wireless technology and text- With Houghton Mifflin’s HMXChange Business specific content, a classroom response system Case Database, customizing a casebook is quick (CRS) provides a convenient and inexpensive way and easy—and saves valuable time. This online to gauge student comprehension, deliver quizzes resource allows business instructors to assemble, or exams, and provide “on-the-spot” assessment. maintain, and update casebooks from the comfort Content available at the Instructor Website includes of their home or office. The result is a printed multiple-choice questions customized for reviewing casebook tailored to meet specific course goals. key content in the student text. Instructors can also edit these questions or create their own. Blackboard/WebCT Cartridge MARKETING These course management tools are ideal for instructors who want to create and customize online materials for use in distance learning or as a supplement to traditional classes. HM Testing (Powered by Diploma™)

HM Testing provides instructors with all the tools they need to create, author/edit, customize, and deliver multiple types of tests. Instructors can import questions directly from the test bank, create their own questions, or edit existing questions, all

within Diploma’s powerful electronic platform. ECONOMICS ACCOUNTING

For complete tables of contents and supplement descriptions, visit business.college.hmco.com 41 RetailingMarketing Resources Services Marketing

HM MarketingSPACE™ encompasses the interactive online products and services integrated with Houghton Mifflin textbook programs. Students and instructors can access HM MarketingSPACE content through text- specific Student and Instructor Websites and via online learning platforms, including Eduspace, Houghton Mifflin’s online Course Marketing System, and Blackboard/WebCT cartridges. GENERAL BUSINESS GENERAL For Instructors For Students

Instructors can access HM MarketingSPACE content at Students can access HM MarketingSPACE content at any any time via the Internet. Resources include: time via the Internet. Students beneﬁt from tools that help them prepare for class, study for quizzes and exams, and ■ Sample syllabi improve their grades. Resources include: ■ Downloadable text ﬁles from the Instructor’s

Resource Manual ■ Downloadable MP3 chapter summaries and reviews MANAGEMENT ■ Role-play exercises ■ ACE Self-Tests

■ Premium PowerPoint slides ■ Interactive Marketing Plan

■ CRS (Clicker) content ■ Interactive Flash Tutorials

■ Suggested answers to questions posed on the ■ Flashcards student website ■ Ready Notes ■ A downloadable game, Who Wants to Be an “A” Student? ■ Study Aids ■ Live newsfeeds and HM Interactives powered by The ■ Company Links

MARKETING Associated Press. ■ Live newsfeeds and HM Interactives powered by The Associated Press

Some material may be passkey-protected. Some resources may be text-speciﬁc. ECONOMICS ACCOUNTING

4242 Faculty Services Center: 800-733-1717 x4011 Management Resources NEW! GENERAL BUSINESS

HM MarketingSPACE with Eduspace, Houghton Mifﬂin’s Course Course Management System, offers instructors a ﬂexible, interactive online platform to help communicate with students, organize material, evaluate student work, and track results

In addition to accessing HM MarketingSPACE In addition to the HM MarketingSPACE Student Instructor Website content, instructors using Website content, students using Eduspace can Eduspace can: access: MANAGEMENT

■ Assign auto-graded homework exercises, quizzes, ■ Multimedia eBooks with embedded links, highlighting tests, and tutorials tools and notes features

■ Add or modify content and supplemental study materials ■ Online homework

■ Keep current with Eduspace’s powerful gradebook ■ Downloadable MP3 audio chapter reviews, summaries, and quizzes MARKETING ECONOMICS ACCOUNTING

For complete tables of contents and supplement descriptions, visit business.college.hmco.com 43 Economics

Principles of Economics Managerial Economics NEW EDITION! The New Managerial Economics Economics, 6/e Boyes >> 48 Taylor • Weerapana >> 45 Money and Banking GENERAL BUSINESS GENERAL Money and Banking NEW EDITION! Croushore >> 49 Principles of Macroeconomics, 6/e Research Taylor • Weerapana >> 45 Doing Economics Greenlaw >> 49 NEW EDITION!

MANAGEMENT Principles of Environmental Economics Microeconomics, 6/e Taylor • Weerapana >> 45 Environmental and Natural Resource Economics Harris >> 50 NEW EDITION! Economics, 7/e General Resources Boyes • Melvin >> 46 NEW EDITION! Economics for Life, 2/e

MARKETING Madariaga >> 50

NEW EDITION! Macroeconomics, 7/e Principles of Economics 45 Boyes • Melvin >> 46 Survey of Economics 47 Economics Resources Managerial Economics 47 NEW EDITION! Microeconomics, 7/e Economics Resources >> 51 Money and Banking 49 Boyes • Melvin >> 46 Research 49 NEW! Survey of Economics HM EconSPACE >> 52 ECONOMICS Environmental Economics 50 General Resources 50 NEW EDITION! NEW! 51 Fundamentals of Additional Resources HM EconSPACE with Eduspace >> 53 Economics, 4/e Boyes • Melvin >> 47 ACCOUNTING

4444 Faculty Services Center: 800-733-1717 x4017 Principles of Economics

• A new threaded example—the fluctuating price of gasoline—has NEW EDITION! GENERAL BUSINESS been added to Chapter 2 to describe an economic event, including the contributing factors and how an economic event affects consumer behavior. • The section on macroeconomics ha been updated to address the economic developments of the last 25 years, including both the rapid growth of China and India and the growth and stabilization of the U.S. economy. • Fully-updated domestic policy discussions cover the growing U.S. budget deficit, the ongoing economic impact of the Volcker Disinflation of the 1980s, and the challenges faced by fiscal policy due to rapid growth of unfunded entitlements, such as Social Security and Medicare.

• New examples have been added that draw on Taylor’s experience MANAGEMENT as Undersecretary of the Treasury for International Affairs, including discussions of the history of money and of the new Millennium Challenge Corporation (MCC) program, through with the U.S. gives assistance to less developed countries. Economics • Chapter 31, Transition Economies, has been eliminated and Chapter 30, International Trade Policy, is the new capstone chapter. Sixth Edition

John Taylor, Stanford University Supplements Akila Weerapana, Wellesley College HM EconSPACE Instructor Website • Instructor’s Resource Manual • ©2009 • 880 Pages • Hardcover • 978-0-618-96761-2 PowerPoint Slides • Classroom Response System Content • Transparencies • HM EconSPACE with Eduspace • HM EconSPACE with Blackboard/WebCT Cartridge • HM Testing (Powered by Diploma™) • Aplia Online Learning ALSO AVAILABLE

Platform • HM EconSPACE Student Website • SMARTHINKING • Study MARKETING Principles of Macroeconomics Guides (Print) Sixth Edition Brief Contents ©2009 • 544 Pages • Paperback • 978-0-618-96763-6 I. Introduction to Economics The Central Idea • Observing and Explaining the Economy • Appendix: Reading, Understanding, and Creating Graphs • The Supply and Demand Principles of Microeconomics Model • Subtleties of the Supply and Demand Model: Price Floor, Price Sixth Edition Ceilings, and Elasticity ©2009 • 576 Pages • Paperback • 978-0-618-96765-0 II. Principles of Microeconomics The Demand Curve and the Behavior of Consumers • Appendix: Consumer college.hmco.com/pic/taylor6e Theory with Indifference Curves • The Supply Curve and the Behavior of Firms • The Interaction of People in Markets Popular for its coverage of modern policy issues, this clearly written III. The Economics of the Firm text was the first to discuss long-run (macro) fundamentals before ECONOMICS Costs and the Changes at Firms over Time • Appendix: Producer Theory exploring short-term economic fluctuations. The Sixth Edition with Isoquants • The Rise and Fall of Industries • Monopoly • Product maintains the text’s modern approach of concise yet thorough Differentiation, Monopolistic Competition, and Oligopoly • Antitrust Policy coverage of current economic theories. New co-author Akila and Regulation Weerapana responds to the needs of today’s students with thoroughly IV. Markets, Income Distribution, and Public Goods refreshed examples, applications, and end-of-chapter problems Labor Markets • Taxes, Transfers, and Income Distribution • Public Goods, throughout the text. Streamlined content and pedagogy, in Externalities, and Government, Behavior • Capital Markets • Appendix: combination with the simplification of advanced topics, make the Present Discounted Value material more accessible. For example, Chapter 3 now focuses solely V. Principles of Macroeconomics on supply, demand, and market equilibrium, and throughout the text Macroeconomics: The Big Picture • Appendix: The Miracle of Compounded Growth • Measuring the Production, Income, and Spending of Nations • The boxed features have been realigned to maximize accessibility. Spending Allocation Model • Unemployment and Employment • Productivity and Economic Growth • Appendix: Deriving the Growth Accounting Formula

John B. Taylor’s recent service as Undersecretary of the Treasury for • Money and Inflation ACCOUNTING International Affairs enabled him to strengthen the text’s focus on VI. Economic Fluctuations and Macroeconomic Policy policy issues and the international sector. Proven pedagogy includes The Nature and Causes of Economic Fluctuations • Appendix: Deriving the Taylor’s trademark Conversation boxes, which provide students with Formula for the Keynesian Multiplier and Forward-Looking Consumption succinct step-by-step guidance through particularly difﬁcult concepts. Model • The Economic Fluctuations Model • Using the Economic Fluctuations Model • Fiscal Policy • Monetary Policy • Over 65 percent of the Economics in the News boxes are new, and VII. Trade and Global Markets many of the Economics in Action boxes have been revised, in both Economic Growth and Globalization • The Gains from International Trade • cases providing instructors and students with fresh applications International Trade Policy to discuss.

For complete tables of contents and supplement descriptions, visit economics.college.hmco.com 45 Principles of Economics

NEW EDITION! • The text features a unique pedagogical framework built to improve student comprehension and performance. Fundamental Questions focus readers on the key issues in each chapter; these topics are reinforced in chapter-ending Summaries and in the supplements. The in-text referencing system—also keyed to the supplements— provides an opportunity for easy review of topics. • In Microeconomics, the Elasticity chapter has been streamlined with calculations of arc and point elasticities reassigned to a chapter appendix—coverage of behavioral economics and neuroeconomics has been added. • In Macroeconomics, the Seventh Edition provides a more focused GENERAL BUSINESS GENERAL discussion of the balance of payment; an updated description of the money supply, which reﬂects the Federal Reserve’s decision to stop publishing M3 data; and a new discussion on the reduction in output volatility.

Supplements Instructor Website • Instructor’s Resource Manual • Premium PowerPoint Slides • CRS Content • Eduspace • HM Testing (Powered by Diploma™) • Economics Aplia Online Learning Platform • Nightly Business Report Videos • Test Bank (Print) • Student Website • Premium Online Content • Seventh Edition SMARTHINKING™ • Study Guide (Print) MANAGEMENT William Boyes, Arizona State University Michael Melvin, Arizona State University Brief Contents ©2008 • 849 Pages • Hardcover • 978-0-618-76125-8 I. Introduction to the Price System Economics: The World Around You • Appendix: Working with Graphs • Choice, Opportunity Costs, and Specialization • Markets, Demand and ALSO AVAILABLE: Supply, and the Price System • The Market System and the Private Sector • The Public Sector Macroeconomics II. Macroeconomic Basics Seventh Edition National Income Accounting • An Introduction to the Foreign Exchange Market and the Balance of Payments • Unemployment and Inflation • ©2008 • 576 Pages • Paperback • 978-0-618-76127-2 Macroeconomic Equilibrium: Aggregate Demand and Supply • Aggregate Expenditures • Appendix: An Algebraic Model of Aggregate Expenditures • Income and Expenditures Equilibrium • Appendix: An Algebraic Model of

MARKETING Microeconomics Income and Expenditures Equilibrium Seventh Edition III. Macroeconomic Policy ©2008 • 576 Pages • Paperback • 978-0-618-76126-5 Fiscal Policy • Appendix: An Algebraic Examination of the Balanced-Budget Change in Fiscal Policy • Money and Banking • Monetary Policy • college.hmco.com/pic/boyes7e Macroeconomic Policy: Tradeoffs, Expectations, Credibility, and Sources of The Seventh Edition of Economics by William Boyes and Michael Business Cycles • Macroeconomic Viewpoints: New Keynesian, Monetarist, and New Classical Melvin maintains its hallmark features and engages students by providing a framework to understand a globally developing economic IV. Economic Growth and Development world. The proven pedagogy and accessible writing style motivates Economic Growth • Development Economics • Globalization students, emphasizes clarity, simpliﬁes review, and fosters dynamic V. Product Market Basics critical thinking. Elasticity: Demand and Supply • Consumer Choice • Appendix: Indifference Analysis • Supply: The Costs of Doing Business

ECONOMICS The new edition fully integrates text, supplements, and technology to VI. Product Markets provide a complete program that clearly illustrates the connection Profit Maximization • Perfect Competition • Monopoly • Monopolistic between the study of economics and the world of business. The Competition and Oligopoly • Antitrust and Regulation • Government and Market Failure content has been thoroughly updated to include coverage of timely events including the economic effects of the war in Iraq, the VII. Resource Markets Resource Markets • The Labor Market • Financial Markets: Institutions and devastation of New Orleans by the Gulf Coast Hurricanes, and China’s Recent Events • The Land Market and Natural Resources • Aging, Social emergence as an economic power. Security, and Health Care • Income Distribution, Poverty, and Government Policy • Global Insight boxes presented throughout the Seventh Edition link VIII. Issues in International Trade and Finance business events and developments around the world to the World Trade Equilibrium • International Trade Restrictions • Exchange Rates economic concepts discussed in the chapters. and Financial Links Between Countries • Updated Economic Insight boxes focus students’ attention on real- world applications and help them to consider a wide range of ACCOUNTING topics from an economic perspective.

4646 Faculty Services Center: 800-733-1717 x4017 Survey of Economics

applications include a look at the Federal Trade Commission and NEW EDITION! GENERAL BUSINESS the Equal Employment Opportunity Commission’s role in overseeing U.S. antidiscrimination laws. • New! Principle content updates include a new focus on markets and market allocation in Chapter 2; discussion of such issues as changing tastes, illegal immigration, price ﬂoors, price ceilings, quotas, and bans in Chapter 3, “Applications of Demand and Supply”; a focus on the interactions of business, society, and the government rather than individual strategy in Chapter 7; and application of the issues from Chapter 7 to global warming and natural resources, illicit drugs, and discrimination in Chapter 8, “Social Issues.”

Supplements HM EconSPACE Instructor Website • HM Testing (Powered by Diploma™) • MANAGEMENT HM EconSPACE Student Website • SMARTHINKING

Brief Contents I. The Price System Fundamentals of Economics Economics and the World Around You • Appendix: Working with Graphs • Markets and the Market Process • Applications of Demand and Supply Fourth Edition II. Consumers, Firms, and Social Issues William Boyes, Arizona State University The Firm and the Consumer • Costs and Profit Maximization • Competition Michael Melvin, Arizona State University • Business, Society, and the Government • Social Issues ©2009 • 464 Pages • Paperback • 978-0-618-99267-6 III. The National and Global Economies An Overview of the National and International Economies • Macroeconomic Measures • Unemployment, Inflation, and Business Cycles • Macroeconomic college.hmco.com/pic/boyesfund4e

Equilibrium: Aggregate Demand and Supply • Fiscal Policy • Money and MARKETING Fundamentals of Economics is a concise but thorough survey of Banking economics for instructors desiring a brief, practical text for a one- IV. Macroeconomic Policy semester course. Each chapter focuses on core economic concepts Monetary Policy • Macroeconomic Policy, Business Cycles, and Growth • Issues in International Trade and Finance • Globalization and provides a link between theory and real-world relevance— emphasizing domestic and international applications and policy issues—making the content more meaningful for students.

The Fourth Edition provides a convenient, integrated learning experience by including a Study Guide after each chapter, which allows students to review key concepts and practice new skills before they go on to read the next chapter. Fundamental Questions at the beginning of each chapter preview key points, reappear next to the relevant in-text

discussion, and form the basis of chapter-ending Summary sections. ECONOMICS The design highlights these Fundamental Questions, making them easier to ﬁnd within a chapter. Economic Insight and Global Business Insight boxes focus on the policies of today’s leaders and the business decisions of real companies and governments around the world, adding real-world relevance to the material.

• Examples in each chapter focus on the business decisions of actual, headline-making companies and discuss the economic policies of today’s world leaders. These examples are selected to demonstrate the relevance of the material to students’ lives. • The supportive pedagogical framework that guides students through each chapter includes Fundamental Questions; end-of- ACCOUNTING chapter Summary sections; Now You Try It checkpoint questions; Recaps to break material into manageable segments; and end-of- chapter exercises that serve as self-checks for students and as homework assignment options for instructors. • Online exercises provide students with opportunities to extend their understanding of the major concepts from each chapter. These exercises link students to real data and resources that help make the text more relevant to everyday life. Examples of these

For complete tables of contents and supplement descriptions, visit economics.college.hmco.com 47 Managerial Economics GENERAL BUSINESS GENERAL

Boyes introduces non-majors to the power of economics in business decision making. The text’s intuitive approach clearly highlights how economics inﬂuences marketing, management, and other business- related decisions. In addition to traditional principles of price theory, Managerial Economics examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics.

Supplements MARKETING Instructor Website • HM ClassPrep with HM Testing CD • Student Website • SMARTHINKING • Instructor’s Resource Manual (Print) • Test Bank (Print) • Study Guide (Print)

Brief Contents I. Introduction and Foundation Economics and Management • Exchange, Efficiency, and Markets • Performance • Appendix: Calculating Economic Profit II. Seeking Competitive Advantage Demand • Appendix: Consumer Behavior • Appendix: Market Research • Costs • Appendix: Costs and Production • Profit Maximization: Seeking Competitive Advantage • Appendix: Profit Maximization III. Sustaining Competitive Advantage ECONOMICS Creating Barriers to Entry • Price Strategies • Appendix: Pricing Problems • The New Economy: Technological Change and Innovation • The Firm’s Architecture: Organization and Corporate Culture • Personnel and Compensation • Appendix: Productivity and Employee Compensation IV. Analytic Problem-Solving Tools Capital Allocation: Real Options • Strategic Behavior: The Theory of Games V. Looking Outside the Firm Globalization • Government and Business VI. Putting It All Together Strategy and Management ACCOUNTING

4848 Faculty Services Center: 800-733-1717 x4017 Money and Banking Research GENERAL BUSINESS MANAGEMENT

Money and Banking: Doing Economics: A Guide to A Policy-Oriented Approach Understanding and Carrying Out Dean Croushore, University of Richmond Economic Research ©2007 • 588 Pages • Hardcover • 978-0-618-16125-6 • Downloadable Steven A. Greenlaw, University of Mary Washington eBook: 978-0-618-73916-5 ©2006 • 290 Pages • Spiralbound • 978-0-618-37983-5 college.hmco.com/pic/croushore1e This handy reference text provides undergraduate students with a Combining a concise writing style with real-world applications, this practical introduction to research methodology. Doing Economics innovative text takes a new approach to the money and banking makes students aware of what experienced researchers know

course. Money and Banking examines the role the banking system implicitly: research is fundamentally a process of constructing MARKETING plays in individual financial activities and considers the monetary persuasive arguments supported by theory and empirical evidence. policymaking that shapes the world’s financial system. As a result, students learn how to implement critical-reading, writing, and online research skills to produce valid and reliable research. The text’s shorter, more focused approach addresses the modern framework of today’s financial system, in which both financial markets • Numerous examples (including scholarly writing and and banks play important roles. Designed to appeal to a range of student samples) help to highlight what does and does learners, the pedagogical features include over 130 figures and 20 not work in research. full-color photos and cartoons. • Boxes feature tips and guidelines for novice researchers on a variety of topics, including how to read research critically. • The text’s focus on policy issues and data appeals to students who want to see how theories about money and financial markets play • End-of-chapter exercises provide unique activities and out in the real world—both in their own financial activities and on a opportunities for students to apply what they have learned.

larger, societal scale. ECONOMICS • As a former macroeconomics expert with the Philadelphia Federal Supplements Reserve, Croushore brings an insider’s perspective to the material, Instructor Website • Student Website helping students understand the real-world complexities of economic policy. Brief Contents What Is Research? • Overview of the Research Process • Surveying the • Carefully selected and tested by the author, the end-of-chapter Existing Knowledge about a Topic • Using Writing as a Tool for Economic problems include review, numerical, and analytical exercises. Research • Economic Writing/Writing as a Product • Critical Reading or How to Understand Published Research • Conceptualizing the Model • Locating and Collecting Economic Data • Putting Together Your Data Set • Supplements A First Look at Empirical Testing: Creating a Valid Research Design • Instructor Website • Online Instructor’s Resource Manual • PowerPoint Introduction to Econometrics • Communicating the Results of Economic Slides • Classroom Response System Content • Eduspace • Research Blackboard/WebCT Cartridge • HM ClassPrep CD with HM Testing • Nightly Business Report Videos • Test Bank • Student Website • Study Guide ACCOUNTING

Brief Contents Introduction to Money and Banking • Money and the Financial System • The Financial System and the Economy • Money and Payments • Present Value • The Structure of Interest Rates • Real Interest Rates • Stocks and Other Assets • Fundamentals of Banking • How Banks Work • Government’s Role in Banking • Macroeconomics • Economic Growth and Business Cycles • Modeling Money • The Aggregate-Demand/Aggregate-Supply Model • Modern Macroeconomic Models • Economic Interdependence • Monetary Policy • The Federal Reserve System • Monetary Control • Monetary Policy: Goals and Tradeoffs • Rules for Monetary Policy

For complete tables of contents and supplement descriptions, visit economics.college.hmco.com 49 Environmental Economics General Reference

NEW EDITION! GENERAL BUSINESS GENERAL

Environmental and Natural Resource Economics for Life: 101 Lessons Economics: A Contemporary Approach You Can Use Every Day! MANAGEMENT Second Edition Second Edition

Jonathan M. Harris, Tufts University Bruce Madariaga, Montgomery College ©2006 • 503 Pages • Hardcover • 978-0-618-49633-4 ©2008 • 154 Pages • Paperback • 978-0-618-99298-0 Environmental and Natural Resource Economics engages students in In addition to applications, this student-friendly text contains critiques standard economic theory through the lens of environmental issues of common economic fallacies, paradoxical economic results, and such as global climate change and overpopulation. This broad, solutions to economic mysteries that are sure to interest students. balanced approach combines traditional microeconomic analysis with Economics for Life helps students use economic concepts to better a detailed examination of macro-level ecological problems that require understand the world around them. local, national, and global policy solutions. Brief Contents The Second Edition includes new appendices, updated case studies, MARKETING I. Using Economics to Make Better Decisions and the inclusion of current economic data. Numerous examples, Make Better Personal Decisions graphs, key terms, and end-of-chapter questions help students review Make Better Business Decisions and assimilate core concepts. II. Using Economics to Understand the World Dispel Myths and Detect Bologna: Common Fallacies That Need Debunking Supplements Solve Riddles and Mysteries: Why the World Is As It Is Instructor Website • Student Website III. Evaluate Public Policies: In Pursuit of a Happier World Amazing Economic Statistics! Brief Contents IV. Economics for Life: Final Thoughts and Next Steps Introduction: The Economy and the Environment • Changing Perspectives Appendices on the Environment • Resources, Environment, and Economic Development • Economic Analysis of Environmental Issues • The Theory of Environmental Externalities • Common-Property Resources and Public

ECONOMICS Goods • Resource Allocation Over Time • Valuing the Environment • Ecological Economics and Environmental Accounting • Ecological Economics: Basic Concepts • National Income and Environmental Accounting • Modeling Economic and Ecological Systems • Population, Agriculture, and the Environment • Population and the Environment • Agriculture, Food, and Environment • Energy and Resources • Nonrenewable Resources: Scarcity and Abundance • Energy: The Great Transition • Renewable Resource Use: Fisheries • Ecosystem Management: Forest and Water Systems • Pollution: Impacts and Policy Responses • Pollution: Analysis and Policy • Industrial Ecology • Global Climate Change • Environment, Trade, and Development • World Trade and the Environment • Institutions for Sustainable Development ACCOUNTING

5050 Faculty Services Center: 800-733-1717 x4017 Economics Resources GENERAL BUSINESS Classroom Response System Nightly Business Report Videos (Clicker) Content The Nightly Business Report video clips—offered in both DVD and VHS formats—provide instructors Using state-of-the-art wireless technology and text- with a library of over 20 clips from the nightly news speciﬁc content, a Classroom Response System broadcast. These clips offer a dose of the real (CRS) provides a convenient and inexpensive way world that can enrich lectures or jump-start lively to gauge student comprehension, deliver quizzes student discussions. Each segment ranges from or exams, and provide “on-the-spot” assessment. two to four minutes in length, and covers such Ideal for any classroom, this customizable topics as business cycles and recessions, the Euro handheld response system complements any and exchange rates, the effects of a tax cut, supply teaching style. As a testing platform, as an and demand in the natural gas market, and assessment tool, or simply as a way to increase globalization.

interactivity in the classroom, a CRS system MANAGEMENT provides the technology instructors need to transform a lecture into a dynamic learning environment. SMARTHINKING™ Online Tutoring Houghton Mifﬂin’s unique partnership with Blackboard/WebCT Cartridge SMARTHINKING brings Eduspace users real-time, online tutorial support when they need it most. This These course management tools are ideal for partnership offers students a range of tutorial instructors who want to create and customize services exclusively for students using Houghton online materials for use in distance learning or as a Mifﬂin texts. Students interact and communicate supplement to traditional classes. with “e-structors” via state-of-the-art whiteboard technology and feedback tools. These specially HM Testing (Powered by Diploma™) trained tutors guide students through the learning HM Testing provides instructors with all the tools and problem-solving process without providing MARKETING they need to create, author/edit, customize, and answers or rewriting a student’s work. deliver multiple types of tests. Instructors can ■ Live Tutorial Help provides real-time, one-on-one import questions directly from the test bank, create instruction. their own questions, or edit existing questions, all within Diploma’s powerful electronic platform. ■ Questions Any Time allows students to e-mail questions to a tutor outside of the scheduled tutorial sessions and receive a reply, usually Aplia Online Learning Platform within 24 hours. Founded in 2000 by Economist and professor Paul Romer in an effort to improve his own economics course, Aplia promotes teaching and learning by * Limits apply; terms and hours of providing a rich online experience that gets SMARTHINKING service are subject students involved and provides instructors with the to change. ECONOMICS tools and support they need. ACCOUNTING

For complete tables of contents and supplement descriptions, visit economics.college.hmco.com 51 RetailingEconomics Resources

HM EconSPACE™ encompasses the interactive online products and services integrated with Houghton Mifflin textbook programs. Students and instructors can access HM EconSPACE content through text-specific Student and Instructor Websites and via online learning platforms, including Eduspace, Houghton Mifflin’s online Course management System, and Blackboard/WebCT cartridges. GENERAL BUSINESS GENERAL For Instructors For Students Instructors can access HM EconSPACE content at any Students can access HM EconSPACE content at any time time via the Internet. Resources include: via the Internet. Students benefit from tools that help them prepare for class, study for quizzes and exams, and ■ PowerPoint slides improve their grades. Resources include: ■ Overhead Transparency masters

■ Instructor’s Resource Manuals and Transition Guides ■ Chapter overviews and summaries MANAGEMENT ■ Classroom Response System (CRS) Content ■ MP3 chapter review ﬁles

■ ACE self-quizzing and ACE+ study questions

■ Flash interactive tutorial reviews of key economic models and concepts. The chapter tutorials provide students with another opportunity to review and test themselves on what they’ve learned. A simulation section includes more than 60 years of data on more than 20 key economic indicators, allowing students to plot data, compare various

MARKETING measurement instruments, and print out their results.

■ Interactive games

■ Electronic ﬂashcards

■ Internet Exercises and Economics W.I.R.E.D. (Web-Intensive Research Exercises and Discussions) web-based projects

■ Electronic glossaries

■ Research links

ECONOMICS ■ Additional topic coverage

Some material may be passkey-protected. Some resources may be text-speciﬁc. ACCOUNTING

52 Faculty Services Center: 800-733-1717 x4017 Economics Resources NEW! GENERAL BUSINESS

HM EconSPACE with Eduspace, Houghton Mifﬂin’s Course Management System, offers instructors a ﬂexible, interactive online platform to help communicate with students, organize material, evaluate student work, and track results.

In addition to HM EconSPACE Instructor In addition to the HM EconSPACE Student

Website content, instructors using Eduspace Website content, students using Eduspace MANAGEMENT can access: can access:

■ Tools to deploy auto-graded exercises, homework, quizzes, ■ Multimedia eBooks and tests ■ Flash tutorial reviews of graphical models and concepts ■ Solutions to end-of-chapter problems, Multimedia ■ Text-speciﬁc ﬁgures and tables Homework, Internet Exercises, and Economics W.I.R.E.D. ■ Double Oral Auction video and text ■ Test Banks ■ Additional homework problems ■ Premium PowerPoint lecture slides ■ Multimedia homework, including HM Interactives and ■ Eduspace’s powerful gradebook HM video clips MARKETING ■ SMARTHINKING® live, online tutoring ECONOMICS ACCOUNTING

For complete tables of contents and supplement descriptions, visit economics.college.hmco.com 53 Accounting

Accounting College Accounting NEW EDITION! College Accounting, 9/e Financial Accounting, McQuaig • Bille 9/e, Media >> 58 Enhanced Edition GENERAL BUSINESS GENERAL Needles • Powers >> 55 Intermediate Accounting

Financial Accounting, 9/e Intermediate Accounting, 2/e Needles • Powers >> 55 Norton • Diamond • Pagach >> 59 NEW EDITION! Principles of Accounting Resources Accounting, 10/e NEW! Needles • Powers • MANAGEMENT Crosson HM AccountingSPACE >> 60 >> 56 NEW! NEW EDITION! HM AccountingSPACE with Managerial Accounting, Eduspace >> 60 8/e Crosson • Needles Additional Resources >> 61 >> 57

NEW EDITION! MARKETING Financial and Managerial Accounting, 8/e Needles • Powers • Crosson >> 57

NEW EDITION! Principles of Financial Accounting, 10/e Needles • Powers ECONOMICS >> 57

Accounting 55 College Accounting 58 Intermediate Accounting 59 Additional Resources 60 ACCOUNTING

5454 Faculty Services Center: 800-733-1717 x4010 Accounting

• New! More than 230 publicly held companies as well as NEW EDITION! GENERAL BUSINESS international, governmental, and not-for-proﬁt organizations are used as illustrative examples. • Decision Point companies introduced in the chapter opener reappear throughout the chapter and are indicated by the company logo or similar graphic. An index of company names appears at the end of the text and links to the companies’ annual reports are available on the Student Website.

Supplements HM AccountingSPACE Instructor Website • HM AccountingSPACE with Eduspace • HM AccountingSPACE with Blackboard/WebCT Cartridge • HM Assess • PowerPoint Slides • HMTesting (Powered by Diploma™) • CRS Content • Test Bank (Print) • Instructor’s Solutions Manual (Print) • Solutions Transparencies (Print) • HM AccountingSPACE Student MANAGEMENT Website • SMARTHINKING™ • Multimedia eBook • Electronic Working Papers CD • Bridge Tutorial CD • Peachtree CD • Study Guide (Print) • Working Papers (Print)

Brief Contents Financial Accounting Uses of Accounting Information and the Financial Statements • Supplement: How to Read an Annual Report • Analyzing Business Ninth Edition, Media Enhanced Edition Transactions • Measuring Business Income • Financial Reporting and Analysis • Supplement: The Annual Report Project • The Operating Cycle Belverd E. Needles, Jr., DePaul University and Merchandising Operations • Inventories • Cash and Receivables • Marian Powers, Northwestern University Current Liabilities and the Time Value of Money • Long-Term Assets • Long- Term Liabilities • Contributed Capital • The Corporate Income Statement ©2009 • 784 Pages • Hardcover • 978-0-547-07002-5 and the Statement of Stockholders’ Equity • The Statement of Cash Flows • college.hmco.com/pic/needlesfamee9e Financial Performance Measurement • Investments • Appendix: Accounting for Unincorporated Businesses • Appendix: Future Value and Present MARKETING The Media Enhanced Edition of Financial Accounting delivers the Value Tables respected authors’ flexible and balanced approach, and combines content coverage and accuracy of the text’s Ninth Edition with an ALSO AVAILABLE increased emphasis on application. The revised program more fully reflects current accounting and business practices with additional Financial Accounting emphasis on issues of ethics, service enterprises, and globalization. Ninth Edition The streamlined text features a new design to reduce clutter and Needles • Powers emphasize user-oriented content, increased coverage of how accounting information is used, and a more robust technology program. ©2007 • 850 • Pages • Hardcover • 978-0-618-62676-2 college.hmco.com/pic/needlesfa9e • New! Media Summaries at the end of each chapter facilitate integration of electronic resources into student course work and assignments. The summaries provide a complete listing of all the ECONOMICS related HM AccountingSPACE multimedia resources available to students. • New! The fresh, streamlined design emphasizes user-oriented content and features captioned photos, company logos, new line art, and a contemporary color palette that visually unifies the text’s elements to aid students’ understanding of financial accounting. • New! The revised and refocused content makes the text accessible to a broad range of interests and levels of reading ability. Whenever possible, detailed information has been made more concise by shortening paragraphs or breaking sentences into numbered and bulleted lists. ACCOUNTING • Updated! Revised “procedural” (bookkeeping) material now focuses on practical application of accounting concepts in real- world scenarios. • New! Pedagogical updates include Chapters Openers with 15 new chapter-opening photos, learning objectives that repeat throughout the text for review, an ethics statement, and all new companies in the Decision Point sections. New Making a Statement features highlight a financial statement model and a include a brief discussion on how it relates to chapter topics.

For complete tables of contents and supplement descriptions, visit accounting.college.hmco.com 55 Accounting

NEW EDITION! questions for thought and discussion; and a new financial statement model that shows how the chapter topic is reflected in the financial statements. • New! The text features more than 230 publicly held companies— as well as international, governmental, and not-for-profit organizations—to illustrate the real-world application of accounting principles. New coverage includes CVS, Kraft Food Corporation, and Southwest Airlines. In addition, web links to the annual reports of companies mentioned in the text are available on the Student Website. • New! Following each learning objective, new Stop, Review, and GENERAL BUSINESS GENERAL Apply features present discussion questions and short exercises for students to complete based on the material they’ve just learned. • New! A Look Back At, located at the end of each chapter, revisits the company highlighted in the chapter-opening Decision Point and prompts students to reconsider the material covered in the chapter.

Supplements Principles of Accounting Instructor Website • PowerPoint Slides • CRS Content • HM Testing (Powered by Diploma™) with Algorithms • Eduspace • Blackboard/WebCT Tenth Edition Cartridge • Instructor’s Solution Manual (Print) • Test Bank (Print) • Student

MANAGEMENT Website • Peachtree Accounting CD • Electronic Working Papers CD • Belverd E. Needles, Jr., DePaul University General Ledger Software • HM Accounting Tutor • Demonstration Videos • Marian Powers, Northwestern University SMARTHINKING™ • Bridge Tutorial CD • Working Papers (Print) Susan Crosson, Santa Fe Community College ©2008 • 1296 Pages • Hardcover • 978-0-618-73661-4 • Downloadable Brief Contents eBook: 978-0-618-73670-6 Uses of Accounting Information and the Financial Statements • Analyzing Business Transactions • Measuring Business Income • Completing the college.hmco.com/pic/needlesPOA10e Accounting Cycle • Financial Reporting and Analysis • The Operating Cycle and Merchandising Operations • Inventories • Cash and Receivables • Needles, Crosson, and Powers continue to help instructors stay on Current Liabilities and the Time Value of Money • Internal Control • Long- top of the change curve with their leading series of accounting texts. Term Assets • Partnerships • Contributed Capital • Long-Term Liabilities • Each text program’s balanced, ﬂexible content is supported by an The Corporate Income Statement and the Statement of Stockholder’s array of integrated print and technology supplements. Whether an Equity • The Statement of Cash Flows • Investments • Financial Performance Measurement • The Changing Business Environment: A MARKETING instructor wants to present a user or procedural orientation, Manager’s Perspective • Cost Concepts and Cost Allocation • Costing incorporate new instructional strategies, develop students’ core skills Systems: Job Order and Process Costing • Activity-Based Systems: ABM and competencies, or integrate technology into the classroom, and JIT • Cost Behavior Analysis • The Budgeting Process • Performance Needles, Powers, and Crosson provide total solutions making their Management and Evaluation • Standard Costing and Variance Analysis • Analysis for Decision Making text programs the natural choice for accounting instructors.

Content updates reﬂect current accounting and business practices, while greater attention is given to ethics, service enterprises, and international issues. In addition, the text features a more concise, accessible writing style; a new design to emphasize the user oriented content; and enhanced technology components for both instructors and students. Accuracy reviewers check every line and work through each exercise in the text and supplements, making these the most ECONOMICS accurate among similar texts on the market.

• New! A completely new, streamlined interior design emphasizes the user-oriented content and features more captioned photos, new line art, and a contemporary color palette that unify the text’s elements and aid students’ understanding of accounting. • New! The new editions offer greater accessibility than ever before, appealing to a broad range of interests and skill levels. Where possible, detailed information has been made more concise, and procedural material has been rewritten to focus more on the use of accounting information in today’s business world. • New! Enhancements to the chapter openers include new photos; ACCOUNTING new ethics statements and coverage of ethics/corporate governance in the Learning Objectives; all new Decision Point companies such as Google and Starbucks accompanied by

5656 Faculty Services Center: 800-733-1717 x4010 Accounting

NEW EDITION! NEW EDITION! GENERAL BUSINESS MANAGEMENT

Managerial Accounting Financial and Managerial Accounting Eighth Edition Eighth Edition

Crosson • Needles Needles • Powers • Crosson ©2008 • 724 Pages • Hardcover • 978-0-618-77718-1 ©2008 • 1378 Pages • Hardcover • 978-0-618-77717-4 college.hmco.com/pic/crossonneedlesMA8e college.hmco.com/pic/needlesFMA8e

Brief Contents Brief Contents MARKETING The Changing Business Environment • Cost Concepts and Cost Allocation • Uses of Accounting Information and the Financial Statements • Analyzing Costing Systems: Job Order Costing • Costing Systems: Process Costing • Business Transactions • Measuring Business Income • Financial Reporting Activity Based Systems: ABM and JIT • Cost Behavior Analysis • The and Analysis • The Operating Cycle and Merchandising Operations • Budgeting Process • Performance Management • Standard Costing and Inventories • Cash and Receivables • Current Liabilities and the Time Value Variance Analysis • Short-Run Decision Analysis • Pricing Decisions, of Money • Long-Term Assets • Long-Term Liabilities • Contributed Capital • Including Target Costing and Transfer Pricing • Capital Investment Analysis Investments • The Corporate Income Statement and the Statement of • Quality Management and Measurement • Allocation of Internal Service Stockholder’s Equity • The Statement of Cash Flows • The Changing Costs and Joint Product Costs • Financial Performance Evaluation Business Environment: A Manager’s Perspective • Cost Concepts and Cost Allocation • Costing Systems: Job Order Costing • Costing Systems: Process Costing • Activity-Based Systems: ABM and JIT • Cost Behavior Analysis • The Budgeting Process • Performance Management and Evaluation • Standard Costing and Variance Analysis • Short-Run Decision Analysis • Pricing Decisions, Including Target Costing and Transfer Pricing • Capital Investment Analysis • Quality Management and Measurement • Financial Performance Measurement ECONOMICS NEW EDITION!

Principles of Financial Accounting Tenth Edition

college.hmco.com/pic/needlesPOFA10e ACCOUNTING Brief Contents Uses of Accounting Information and the Financial Statements • Analyzing Business Transactions • Measuring Business Income • Completing the Accounting Cycle • Financial Reporting and Analysis • The Operating Cycle and Merchandising Operations • Inventories • Cash and Receivables • Current Liabilities and the Time Value of Money • Internal Control • Long- Term Assets • Partnerships • Contributed Capital • Long-Term Liabilities • The Corporate Income Statement and the Statement of Stockholder’s Equity • The Statement of Cash Flows • Investments • Financial Performance Measurement

For complete tables of contents and supplement descriptions, visit accounting.college.hmco.com 57 College Accounting

NEW EDITION! Supplements Instructor Website • PowerPoint Slides • Instructor’s Resource Manual (Print) • Test Bank (Print) • Digi-Tech Practice Set Solution Manual (Print) • HM Testing (Powered by Diploma™) • Eduspace with Multimedia eBook • Blackboard/WebCT Cartridge • Student Website • Premium Online Content • SMARTHINKING™ • Electronic Working Papers CD • General Ledger Software CD • Digi-Tec Practice Set CD • Peachtree CD • Working Papers (Print)

Brief Contents I. The Accounting Cycle for a Service Business: Analyzing Business Transactions

GENERAL BUSINESS GENERAL Asset, Liability, Owner’s Equity, Revenue, and Expense Accounts • T Accounts, Debits and Credits, Trial Balance, and Financial Statements • The General Journal and the General Ledger • Adjusting Entries and the Work Sheet • Appendix: Methods of Depreciation • Closing Entries and the Post-Closing Trial Balance • Accounting for Professional Enterprises: The Combined Journal II. Accounting for Cash and Payroll Bank Accounts and Cash Funds • Appendix: Bad Debts • Employee Earnings and Deductions • Employer Taxes, Payments, and Reports III. The Accounting Cycle for a Merchandising Business; Using College Accounting Special Journals Ninth Edition The Sales Journal and the Purchases Journal • Appendix: Sales and Purchases on Account: An Alternative to Special Journals • The Cash MANAGEMENT Douglas J. McQuaig, Wenatchee Valley College Receipts Journal and the Cash Payments Journal • Appendix: Cash Patricia A. Bille, Highline Community College Receipts and Cash Payments: An Alternative to Special Journals • Work Sheet and Adjusting Entries • Financial Statements, Closing Entries, and ©2008 • Hardcover • 1006 Pages • 978-0-618-82417-5 Reversing Entries • Appendix: Inventory Methods • Appendix: Financial Chapters 1–13: 560 Pages • 978-0-618-82418-2 • Downloadable eBook: Statement Analysis • Appendix: The Statement of Cash Flows 978-0-618-85564-3 IV. Accounting for Promissory Notes college.hmco.com/pic/mcquaig9e Notes Payable • Notes Receivable V. Accounting for Valuation of Receivables, Inventory, and Property The Ninth Edition of College Accounting retains the successful and Equipment characteristics that make it a market leader—accuracy, careful Uncollectible Accounts • Ending Merchandise Inventory • Appendix: pacing, and repetition of accounting terms, concepts, and procedures Estimating the Value of Inventories • Property and Equipment • —while integrating Internet features that provide students with real- Appendix: The Voucher System of Accounting

MARKETING world business experience. VI. Accounting for Partnerships and Corporations Partnerships Corporate Organization and Capital Stock • Corporate Work Sheets, • Consider and Communicate, Critical Thinking, A Matter of Ethics, and Taxes, and Dividends • Corporate Bonds What’s Wrong with This Picture? cases appear at the end of each VII. Accounting for Decision Making and Manufacturing chapter. Each describes a set of accounting circumstances and The Statement of Cash Flows—Direct Method • Appendix: Statement of asks students to use their knowledge of accounting, experiences, Cash Flows—Indirect Method • Comparative Financial Statements • Departmental Accounting • Manufacturing Accounting and common sense to form a response. • Internet Links to Accounting features at the beginning and end of each chapter provide students opportunities for hands-on web browsing and sharpening oral and written communication skills as well as their critical-thinking skills. • Careers in Your Future sections introduce prominent ECONOMICS businesspeople whose professional lives began with accounting. Their stories and words help to encourage and inspire students and provide good role models for career advancement. • The Computer Lab gives students experience using technology to manage accounting transactions. This ongoing exercise is based around a sole proprietor business—Jeep Jockeys. Students use general ledger software to open account books for the business, monitor transactions, maintain a balance, post short-term and period results, and print a post-closing balance. • Before a Test features pose true/false, multiple-choice, matching, and completion questions and brief application problems after every two–to–four chapters so that students can track their ACCOUNTING progress. FYI and Remember features in the text margin highlight important information.

5858 Faculty Services Center: 800-733-1717 x4010 Intermediate Accounting GENERAL BUSINESS Supplements Instructor Website • Online Instructor’s Resource Manual • Online Test Bank • PowerPoint Slides • HM ClassPrep with HM Testing (Powered by Diploma™) • Eduspace • Instructor’s Solution Manual (Print) • Test Bank (Print) • Student Website • SMARTHINKING™ • Bridge Tutorial CD • Electronic Working Papers

Brief Contents Financial Concepts and Financial Statements • Accounting Foundations • Financial Reporting: The Cornerstone of a Market Economy • The Income Statement and Comprehensive Income Disclosures • The Balance Sheet • The Statement of Cash Flows and Other Significant Financial Disclosures • The Measurement of Income and Assets • Revenue Recognition • Cash and Receivables • Inventory • Operating Assets: Acquisition, Cost Allocation, Impairment, and Disposal • Intangible Assets • Financial Instruments and Liabilities • Investments: Debt and Equity Securities • MANAGEMENT Current Liabilities and Contingencies • Accounting for Long-Term Liabilities: Bonds and Notes Payable • Accounting for Leases • Pensions and Postretirement Plans • Accounting for Income Taxes • Stockholders’ Equity and Cash Flows • Stockholders’ Equity • Dilutive Securities and Earnings per Share • Revisiting the Statement of Cash Flows • Appendix: The Time Intermediate Accounting: Financial Value of Money • Appendix: Official Pronouncements Reporting and Analysis Second Edition

Curtis L. Norton, Northern Illinois University Michael A. Diamond, University of Southern California Donald P. Pagach, North Carolina State University

college.hmco.com/pic/nortonIA2e

Intermediate Accounting provides students with a core body of knowledge on the traditional ﬁnancial preparation issues—including the most recent pronouncements from the accounting standards boards and the implications of Sarbanes-Oxley—yet offers a streamlined approach more conceptual in nature than other texts. It responds to the demands students will face as future accountants, enabling them to think critically and to understand the “why” of accounting as well as the “how.”

The Second Edition integrates current accounting standards and ECONOMICS combines print and electronic resources to ensure that students can practice the skills they need to succeed in the course. Within each chapter, the integration of ﬁnancial statements from real companies provides a basis for comparison and analysis, while Point/Counterpoint features present contrasting perspectives on controversial accounting topics.

• Current accounting standards have been fully integrated to ensure all data, examples, and end-of-chapter assignments are current and accurate. • Several companies featured in the chapter-opening Financial

Reporting Cases highlight recent events and trends in business ACCOUNTING accounting. For instance, in the chapter on Intangible Assets, the case looks at how Nike’s purchase of Converse counted on the intangibles brought by Converse’s “retro” style comeback.

For complete tables of contents and supplement descriptions, visit accounting.college.hmco.com 59 Accounting Resources

HM AccountingSPACE™ encompasses the interactive online products and services integrated with Houghton Mifflin textbook programs. Students and instructors can access HM AccountingSPACE content through text-specific Student and Instructor Websites and via online learning platforms, including Eduspace, Houghton Mifflin’s online Course Management System, and Blackboard/WebCT cartridges. GENERAL BUSINESS GENERAL For Instructors For Students Instructors can access HM AccountingSPACE any time Students can access HM AccountingSPACE any time via the Internet. Resources include: via the Internet. Resources include:

■ PowerPoint slides with audio, video, photographs, ■ Demonstration Videos and line art ■ HM Accounting Tutor with animations demonstrating ■ Stop, Review, and Apply questions accounting concepts MANAGEMENT ■ CRS content ■ Diagnostic tests

■ Sample syllabi ■ Tutorials

■ Electronic Solutions Excel spread sheets ■ Internet assignments and demonstration problems

■ Live newsfeeds and HM Interactives powered by ■ ACE Practice Tests and ACE+ Practice Tests The Associated Press. ■ Downloadable MP3 audio chapter reviews and tests

■ Test Prepper content for studying on-the-go

■ Some material may be passkey-protected. Flashcards and crossword puzzles

MARKETING Some resources may be text-speciﬁc. ■ Links to online annual reports NEW!

HM AccountingSPACE with Eduspace, Houghton Mifﬂin’s Course Management System, offers instructors a ﬂexible, interactive online platform to help communicate with students, organize material, evaluate student work, and track results. ECONOMICS

In addition to the HM AccountingSPACE In addition to the HM AccountingSPACE Instructor Website content, instructors using Student Website content, students using Eduspace can access the following resources: Eduspace can access:

■ Add or modify content and supplemental study materials ■ Multimedia eBooks with interactive links to online student resources ■ Keep current with Eduspace’s powerful gradebook ■ SMARTHINKING online tutoring

ACCOUNTING ■ HM Assess online diagnostic assessment and study tool

■ Online homework, including algorithmically-generated homework questions, exercises, and problems

60 Faculty Services Center: 800-733-1717 x4010 Accounting Resources GENERAL BUSINESS HM Assess Bridge Tutorial CD Available within Houghton Mifflin’s Eduspace This helpful CD emphasizes accounting course management system, this diagnostic transactions, presents a review of the debit/credit assessment tool tests core concepts and provides mechanism, and provides a foundation for the students with access to individual study paths for preparation of financial statements. Pre- and post- self-remediation. These paths are carefully test activities on accounting concepts test students’ designed to offer self-study options and to appeal basic understanding of the accounting cycle. Key to a variety of learning styles. Instructors can use concept tutorials provide reinforcement and HM Assess to quickly gauge which students are in practice for students, while interactive Review and jeopardy and which concepts to spend extra time Reinforce questions with rejoinders provide reviewing. feedback on right and wrong answers. The CD also includes demonstration problems with voiceover HM Testing with Algorithms narrations and a built-in glossary with on-screen MANAGEMENT popup definitions. HM Testing (powered by Diploma™) provides instructors with all the tools they need to create, author/edit, customize, and deliver multiple types Electronic Working Papers of tests. Instructors can import questions directly This Excel-based software program contains from the test bank, create their own questions, or templates that allow students to work all short edit existing questions, all within Diploma’s exercises, exercises, problems, and cases in the powerful electronic platform. More than 3,000 text. With an easy-to-use interface, this ideal chapter-specific questions, including algorithms, alternative to printed working papers lets students and a range of question types round out this robust learn both accounting and the basic skills required testing system. All questions are tagged according for spreadsheet applications. to learning objective, type of learning, key concept, and AACSB knowledge and skill areas. SMARTHINKING™ MARKETING Houghton Mifflin’s unique partnership with HM Accounting Tutor SMARTHINKING™ brings students live, online Available through the Eduspace and tutoring support when they need it most. This Blackboard/WebCT course management systems, partnership offers a range of tutoring services each chapter in the HMAccounting Tutor exclusively for students using select Houghton includes four sections: a Diagnostic Test, a robust Mifflin texts. Using state-of-the art whiteboard Tutorial for each learning objective, an Internet technology and feedback tools, students interact Assignment derived from the end-of-chapter and communicate with “e-structors.” These material, and a Demonstration Problem. The specially trained tutors guide students through the Demonstration Problems feature animations and learning and problem solving process without voiceover narration and walk the students through providing answers or rewriting a student’s work. problems similar to those in the end-of-chapter SMARTHINKING offers live tutorial help during ECONOMICS review material. peak study hours and Questions Any Time, which allows students to e-mail questions to a tutor outside of the scheduled tutorial sessions and receive a reply.

Some limits apply; terms and hours of SMARTTHINKING service are subject to change. ACCOUNTING

For complete tables of contents and supplement descriptions, visit accounting.college.hmco.com 61 Accounting Resources

Peachtree Accounting Software This CD allows students to work with real-world accounting software during their educational careers, which makes them more desirable as potential employees. General Ledger Software CD Completely updated for ease of use, this software

GENERAL BUSINESS GENERAL allows students to solve selected problems in the text identiﬁed by icons. All data can be exported to Peachtree Accounting software. Demonstration Videos Available through the Eduspace and Blackboard/WebCT course management systems, as well as the HM Assess diagnostic tool, these videos feature textbook authors Marian Powers and Susan Crosson. The authors walk students through

MANAGEMENT concepts and exercises based on the learning objectives in the text. Digi-Tec Practice Set CD Digi-Tec provides a practice case featuring a small merchandising corporation using either a periodic or perpetual inventory system. This practice case covers a one-month accounting period, enabling the student to acquire experience in dealing with the entire accounting cycle, and can be worked manually or electronically with a CD. MARKETING Learning Insights: An Introduction to Financial Accounting CD This case simulation allows students to translate real-world business activities into the language of accounting and assess the impact of business decisions on ﬁnancials. CPA Excel Designed to prepare students for the CPA exam,

ECONOMICS this unique learning system dramatically reinforces learning and retention. Concise, interactive lessons keep users focused while reviewing concepts. The intuitive courseware navigation is easy to learn and simple to use. ACCOUNTING

62 Faculty Services Center: 800-733-1717 x4010