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Business Management Marketing | Arreola-Risa | Ferrell • Ober fin • Kreitner • n • Hill | Jones | Grove | John raman | Grewal BUSINESS ssey • Ogden | ris • Madariaga mond | Pagach MANAGEMENT | Arreola-Risa | Ferrell • Ober fin • Kreitner • n • Hill | Jones MARKETING | Grove | John raman | Grewal ssey • Ogden | ris • Madariaga ECONOMICS mond | Pagach | Arreola-Risa | Ferrell • Ober fin • Kreitner • ACCOUNTING n • Hill | Jones | Grove | John raman | Grewal ssey • Ogden | ris • Madariaga mond | Pagach | Arreola-Risa | Ferrell • Ober Table of Contents General Business 3 FACULTY SERVICES CENTER Houghton Mifflin’s Faculty Services Representatives work closely with your sales representatives to ensure that you receive the best Management 16 possible customer service. This department is your resource for: • Information on books, supplements, and instructor Marketing 33 support materials • Information on packaging and pricing • Demonstrations of technology Economics 44 • Examination and desk copies • Contact information for your school’s sales representative Accounting 54 Contact the Houghton Mifflin Faculty Services Center: Phone 800-733-1717 Fax 800-733-1810 Mail 2075 Foxfield Road St. Charles, IL 60174 HOUGHTON MIFFLIN COLLEGE DIVISION 222 Berkeley Street Boston, MA 02116 IN CANADA Nelson Education Ltd. 1120 Birchmount Road Toronto, Ontario Canada M1K 5G4 Phone 800-668-0671 Orders 800-268-2222 IN THE UNITED KINGDOM, EUROPE, AND THE MIDDLE EAST BUSINESS Houghton Mifflin Company International, Inc. MANAGEMENT 8a Milton Park Abingdon MARKETING Oxfordshire OX14 4RR United Kingdom ECONOMICS Phone +44 (0) 1235 833827 Fax +44 (0) 1235 833829 ACCOUNTING E-mail: [email protected] Copyright ©2008 Houghton Mifflin Harcourt Publishing Company. All rights reserved. GENERAL BUSINESS GENERAL GENERAL BUSINESS GENERAL General Business Introduction to Business 4 BUSINESS GENERAL Business Law 6 Introduction to Business Business Communication Business Ethics 7 Business Communication 8 NEW! NEW EDITION! 10 Student Achievement Contemporary Business Careers Series: Foundations Communication, 7/e Finance 11 of Business Ober >> 8 E-Business 12 Pride • Hughes • Business Resources 13 Kapoor >> 4 MANAGEMENT NEW EDITION! NEW! E-Business Business, 9/e Student Achievement E-Business, 2/e Pride • Hughes • Series: Fundamentals of Canzer >> 12 Kapoor >> 5 Contemporary Business Communication Ober >> 9 Business Resources Introduction to Business Business Resources >> 13 Gaspar et al. >> 6 Fundamentals of Contemporary Business Communication, 2/e NEW! Business Law Ober >> 10 HM BusinessSPACE >> 14 MARKETING Business Law: Principles Careers and Practices, 7/e NEW! Goldman • Sigismond >> 6 NEW EDITION! HM BusinessSPACE The Ultimate with Eduspace >> 15 Business Ethics Job Hunter’s Guidebook, 5/e NEW EDITION! Greene • Martel >> 10 Business Ethics, 7/e Ferrell • Fraedrich • Ferrell >> 7 Finance ECONOMICS NEW EDITION! Personal Finance, 9/e NEW EDITION! Garman • Forgue >> 11 Business and Society, 3/e Thorne • Ferrell • Ferrell >> 7 Personal Finance Handbook Forgue • Garman >> 11 ACCOUNTING 3 Introduction to Business NEW! • Building Skills for Career Success features focus on skills students can learn and apply immediately. Exercises include Exploring the Internet, Developing Critical Thinking Skills, Building Team Skills, Researching Different Careers, and Improving Communication Skills. • Journal Exercises at the end of each chapter encourage students to tie the text material to their own experiences in the real world. • Two Spotlight features per chapter present factual data in an easy to understand, illustrated presentation and place chapter concepts in a real-world context. • Video Cases exercises are tied to videos available on DVD and the GENERAL BUSINESS GENERAL Student Website. Examples of new highlighted companies include BMW, Travelocity.com, American Flatbread, New Balance, Build-A- Bear, and REI. • Available on the HM BusinessSPACE Student Website, the Interactive Business Plan and video demonstrate chapter concepts in the context of a fictional company. • Additional end-of-chapter cases apply concepts in the text to real- Student Achievement Series: world companies. Topics include IKEA’s target market, Border’s commitment to employee satisfaction, and the success of the Foundations of Business Harry Potter franchise. MANAGEMENT William M. Pride, Texas A&M University • Running a Business video cases appear at the conclusion of each Robert J. Hughes, Richland College major section of the text. The running case allows students to Jack R. Kapoor, College of Dupage apply their learned knowledge to the operation of Finagle-A-Bagel, ©2009 • 544 Pages • Paperback • 978-0-618-95193-2 • Downloadable eBook: an entrepreneurial bagel bakery/café, to understand the day-to-day 978-0-547-03125-5 challenges facing business owners. college.hmco.com/pic/prideSASfound • Six Enrichment Chapters featuring material from Business, 9/e can be bound into the SAS: Foundations of Business text. Available for Student Achievement Series: Foundations of Business provides a brief preview in PDF format on the HM BusinessSPACE Instructor survey of the major functional areas of business including management, Website, the chapters include material not covered in the marketing, accounting, finance, and information technology, as well as streamlined Foundations program. Topics include Enhancing core topics such as ethics and social responsibility, forms of ownership, Union-Management Relations; Understanding Money, Banking, MARKETING small business, and international business. and Credit; and Business Law, Regulation, and Taxation. Chapters are ordered through Houghton Mifflin sales representatives and The Student Achievement Series was developed in partnership with processed through custom publishing. over 600 teachers and students from across the country to meet the learning, study, and assessment goals necessary for student success. Supplements • Your Guide to Success features draw ideas and pointers from HM BusinessSPACE Instructor Website • Online Resource Manual • Houghton Mifflin’s Becoming a Master Student series. Before PowerPoint Slides • DVD Guide • Classroom Response System Content • HM beginning the chapter, students understand what they will be BusinessSPACE with Eduspace • HM BusinessSPACE with Blackboard/WebCT Cartridge • HM Testing (Powered by Diploma™) • Case learning, why it’s important, and where to go for help with Study DVD • Test Bank (Print) • Instructor’s Resource Manual (Print) • HM questions. BusinessSPACE Student Website • Interactive Business Plan • Multimedia • Chapter opening Inside Business vignettes profile real eBook available with HM BusinessSPACE with Eduspace businesses operations to engage students and provide a ECONOMICS context for chapter concepts. Brief Contents Exploring the World of Business and Economics • Being Ethical and Socially • Color-coded Learning Objectives open each chapter and Responsible • Exploring Global Business • Understanding Information and appear throughout the text to remind students of core concepts eBusiness • Choosing a Form of Business Ownership • Small Business, to be addressed. Entrepreneurship, and Franchises • Understanding the Management Process • Creating a Flexible Organization • Producing Quality Goods and • Key Terms and definitions appear in the margins for easy Services • Attracting and Retaining the Best Employees • Motivating and reference. Satisfying Employees and Teams • Building Customer Relationships Through Effective Marketing • Creating and Pricing Products That Satisfy • Test Prepper quizzes at the end of each chapter allow students to Customers • Distributing and Promoting Products • Using Accounting quickly assess their understanding and mastery of the content. Information • Mastering Financial Management • Business Plan • Highly-visual boxed inserts read like magazine articles. Themed inserts include Entrepreneurial Challenge, Your Career, Examining Ethics, BizTech, and Business Around the World. ACCOUNTING 4 Faculty Services Center: 800-733-1717 x4011 Introduction to Business • New! Each chapter-ending case is accompanied by supporting GENERAL BUSINESS GENERAL NEW EDITION! BUSINESS BUSINESS GENERAL GENERAL video; additional video cases further enhance teaching and learning. New in-text cases include IKEA’s target market, employee satisfaction at Borders Books, and the Harry Potter franchise’s public relations success, while new video cases focus on BMW, Travelocity.com, and REI. • An ongoing video case, Running a Business, provides students with an insider’s perspective on Finagle-A-Bagel, a bagel bakery/café. This firsthand look into one business’s day-to-day operations allows students to gain a better understanding of the real challenges business owners face. • Building Skills for Career Success sections highlight skills students can learn and apply immediately through a range of exercises: Exploring the Internet, Developing Critical-Thinking Skills, Building MANAGEMENT Team Skills, Researching Different Careers, and Improving Communication Skills. Supplements Instructor Website • Instructor’s Resource Manual • Test Bank • Videos • Business DVD • Transparencies • CRS Content • Bi-Monthly Newsletter • Eduspace • Ninth Edition Blackboard/WebCT Cartridge • HM ClassPrep with HM Testing (Powered by Diploma™) • Student Website • Premium Website Content William M. Pride, Texas A&M University Robert J. Hughes, Dallas County Community Colleges Brief Contents Jack R. Kapoor, College of DuPage I. The Environment of Business ©2008 • 735 Pages • Hardcover
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