Aicp National Statement

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Aicp National Statement I have been an active elected member of the AICP National Board for 10 years, acting as Vice Chairman for the last 2 + years. We implemented a significant change to the National Board and how it operates, meeting the current needs of our industry. I seek re‐election to the board so as to continue this work, hopefully helping to make this organization an even stronger voice and advocate for all of its members. We are now entering into a very important time in our industry. We face massive changes in the way we need to conduct our business, facing the challenges that procurement and production consultants have put before us. This not only affects us at a financial level, but it creates massive exposure to all of our companies in a legal sense. Now, more than ever, we need to have a strong association to help protect the interests of all member companies – and the industry as a whole. I have invested a lot of time and effort, on the AICP National Board and the Labor Committee because I can’t have a company thrive in a flawed industry. Every decision we now make impacts us in the long term, and I feel that my years of involvement and practical experience are of benefit to the board and ultimately the members of the association. I remain committed to building a stronger and even more effective association – and I do hope I will be afforded the privilege to continue to do so with the many talented individuals who already a part of our National Board. Robert Fernandez Biography Robert Fernandez is CEO/partner of Moxie Pictures, a production company with offices in New York, Los Angeles, and London. Robert has spent the last 23 years in the commercial film industry. He was the Executive Vice President of @radical.media before leaving in May 2003 to become CEO/partner of Moxie Pictures. Robert had overseen production of commercials and programming for most of the major brands and agencies in advertising. He was involved in producing award winning work for clients such as Nike, Apple, IBM, American Express and ESPN. In 2005 and 2006, Moxie Pictures was ranked in the Top Ten of Global Production Companies at the Cannes Film Festival. He is a recipient of the Palm D’Or (Cannes Film Festival) for Top Global Production Company (1998 & 2001) as well as every major advertising award, including the 2001 Primetime Emmy for Best Commercial. In 1997, Robert produced his first feature film, “Above Freezing” with writer and director Frank Todaro. He was also the Executive Producer of “The Life”, a weekly television series on ESPN as well as programming for Bravo, IFC, AMC, MTV and ABC. He was also the Co-Producer of Errol Morris’ 2004 Academy Award winning documentary, “The Fog of War” and is a producer on the documentary “Some Kind of Monster”. He was most recently Executive Producer of Errol Morris’ “Standard Operating Procedure”, which won the Silver Bear at the Berlin Film Festival, the first documentary to ever be in competition at the festival. He was also the producer of the opening films to the 74th and 79th Annual Academy Awards. In 2009, he produced the critically acclaimed documentary, “Uneven Fairways”, which was broadcast on The Golf Channel. In 2010, he was Executive Producer on a third film with Errol Morris, “Tabloid”, which is being released by IFC Films in theaters July 2011. This production was the first feature film produced by Moxie Pictures. In 2011, Moxie Pictures feature film slate continues to expand. Robert is Executive Producer on “Run to the East” and Producer on “Zero Percent”. Both feature length documentaries have been official selections to a combined 35 film festivals earning Best Documentary in 9 to date. As well, he is the Executive Producer of the romantic comedy ”Austenland”, which will be in theaters in 2012. In 2005 and 2006, Robert was the Executive Producer of the Glamour Reel Moments Short Films Series. Eight total films were produced with noted actress’s Gwyneth Paltrow, Jennifer Anniston and Bryce Dallas Howard all making there directorial debuts. The films have been screened throughout the world and have been selected to over 40 different film festivals worldwide. Robert is the current Vice-Chairman of the Association of Independent Commercial Producers (AICP). Robert has also been a member of the AICP National Labor Committee since 2000 and is on the Board of Trustees for the Directors Guild Training Program and the Board of Trustees for the Commercial Producer Health Plan. In 2008, Robert was selected a chairperson of the 17th AICP Show at the Museum of Modern Art in New York, which is one of the most prestigious advertising award shows in the world. Robert resides in Washington Crossing, Pennsylvania with his wife, Lisa, and his sons, Timothy and Matthew. .
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