TABLE OF CONTENTS Page 1) Introduction to Independent Producer’s Handbook 3-4 2) CBC Credit Policy 5-6 3) CBC Physical Production: Program Approvals and Delivery 7 4) CBC Code of Conduct 8-9 5) Talent Policies 10 6) CBC’s Inclusion & Diversity Protocol 11-13 7) CBC Communications, Marketing, Brand & Research Guidelines 14-24 CBC Communications, Marketing, Brand & Research Technical Specifications 8) CBC Social Media Activity Guidelines 25-29 Tips: CBC Social Media Guidelines for Cast Talent Corporate Policy 9) CBC Television Broadcast Standards & Practices 30-35 10) CBC Media Solutions Overview 36-43 Product Integration & Product Placement Guidelines 11) CBC Program Formats & Program Deliverables and Technical Specifications 44-56 Described Video CBC Technical Specifications for Program Delivery 1. Program File Delivery to CBC 2. CBC Gem, iTunes, Netflix, GooglePlay Delivery Checklist CBC Technical Specifications for Web/Digital File Format 12) APM Production Music Library Access 57 13) CBC Production Insurance Requirements 58 14) Appendix - Forms Diversity & Inclusion Plan Template 59-62 CBC Post Production + Delivery Schedule Template CBC Unscripted Content endeavours to ensure the information contained herein is as accurate and up-to-date as possible. If you find any errors or omissions within this Handbook, or wish to provide any comments or suggestions, please contact:
[email protected] Unscripted Producer Handbook September 2019 2 INDEPENDENT PRODUCERS’ HANDBOOK INTRODUCTION This Independent Producers’ Handbook is compiled and created by CBC Unscripted Content to assist Producers in navigating the sometimes complex relationship with a broadcaster. The Handbook is designed to provide information on a wide range of Producer responsibilities and requirements, including production and promotional deliverables, broadcast standards, and policies applicable to most independently-produced programming for CBC.