MARKETING Marketing Research & Plan Development

Criteria Outstanding Proficient Developing Novice 4 3 2 1 Research & Evaluation Able to conduct proper market Able to conduct basic market Can design a market research Demonstrates why market research for strategic planning research. approach but struggles to research is important to and plan evaluation. execute the research. marketing products and services but cannot design a market research project.

Strategic Planning Able to develop a professional Understands all elements of Can define elements of a Cannot define the elements marketing plan for inclusion in a marketing plan, but unable marketing plan when of a marketing plan. portfolio/presentation to to develop a professional prompted but struggles to employers. level/portfolio-ready plan. identify elements independently. Marketing Mix Expert use of elements of the Can identify the strengths and Can define essential marketing Can define essential marketing marketing mix in alignment with weaknesses of various elements mix terminology and is able to mix terminology but is unable marketing research findings and of the marketing mix and apply write/talk about how these to write/talk about how these marketing strategy. this understanding to analyze concepts are used within the concepts are used within the real-world case study Marketing profession. Marketing profession. examples.

Plan Presentation (Written Professional written Can write a marketing plan Understands what constitutes Can write down the elements Plan) communication of marketing that includes all elements of a marketing plan but of a marketing plan unaided plan to include all the elements strategic planning, but plan struggles to write the plan by notes. of strategic planning, proper includes typos, poor APA, elements. APA, logical flow, and correct and sentence structure grammar/sentence structure. issues. Plan Presentation (Oral Has a PPT that includes all the Has a PPT that includes all the Understands what constitutes a Can orally define various Plan) elements of a strategic marketing elements of a strategic marketing plan but struggles to elements of a marketing plan plan, is well prepared and marketing plan but is present the plan elements in unaided by notes. comfortable presenting the unprepared and uneasy proper sequence. information orally. presenting the information orally.