Hyundai Motor America 10550 Talbert Ave, Fountain Valley, CA 92708 MEDIA WEBSITE: HyundaiNews.com CORPORATE WEBSITE: HyundaiUSA.com FOR IMMEDIATE RELEASE HYUNDAI MOTOR GROUP APPOINTS PETER SCHREYER TO HEAD HYUNDAI, KIA DESIGN CENTERS Hyundai Motor Global P.R. Team Headquarters +82+234642153
[email protected] ID: 38044 Hyundai Motor Group strengthens design capabilities by streamlining design resources, maximizing synergy Schreyer to lead Group’s longterm design vision and enforce design differentiation Jan. 13, 2013 Hyundai Motor Group, led by Hyundai Motor Company and Kia Motors Corp., today announced that Peter Schreyer was appointed as President to oversee Hyundai and Kia’s design centers in order to streamline its resources and create synergy between the two brands. The move is also part of the Hyundai Motor Group’s bigger efforts to strengthen its competitiveness through qualitative growth. “Strengthening our fundamentals, especially in the area of design, is imperative to secure longterm competitiveness,” said Woong Chul Yang, Vice Chairman of Hyundai Motor Group’s R&D Center in Korea. “Design is not just the most visible aspect of the car, but it’s an area customers have a strong emotional connection to. It is at the center of our efforts to enhance our brand value. ” “Mr. Schreyer brings a wealth of experience in design from the global auto industry and has a deep understanding of the Hyundai Motor Group. These valuable qualities will help build the foundation needed to make Hyundai and Kia leading global top automakers,” added Mr. Yang. On Jan. 2., the Group announced ‘Brand Innovation based on Quality’ as this year’s management direction during a new year speech delivered by MongKoo Chung, Chairman and CEO of Hyundai Motor Group.